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The total mobile solution ! Text message marketing details
http://vur.me/Hollis/mobile/
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Just like the gold rush of 1848 in California. Mobile text message marketing could be the next
untapped claim for businesses or anyone else that needs to advertise their services in 2011.
Mobile/text message marketing is a new way of advertising to your existing or potential new
customers via their cell phone(s) with a short advertising message. Here's why you should
consider this new avenue of advertising. Over 250 MILLION Americans carry a cell phone. In the
coming years, an estimated 10 Trillion text messages will be sent and received globally. Text
messages have a higher open rate compared to email's.. which makes sense because 91% of cell
phone users keep their phones with them all day.
If you are using email marketing, radio, post card, TV or any other type of media to promote your
business or service I assure you, those traditional methods will be outdated in the coming years
(think VHS tapes). Mobile/text marketing will be a major force in advertising. Why? because
today's smart phones can do allot more than just make a phone call. If you don't believe me go
online and check out how many "apps" are available for you to download.. it's crazy!
Just like our home personal computers.. our cell phones have also become very personal. Take a
moment as your reading this E-zine article and grab your cell phone.. go ahead it's OK.. I won't
mind. If your like most Americans your phone was probably within 10 feet of you... was I right?
Now notice how many contacts are in your address book. How many apps have you downloaded?
How many text messages have you sent or received just this week? Amazing isn't it?
Now that we know how important our cell phones are and that 250 million Americans depend on
their cell phones everyday, how can business owners or managers capitalize on this new text
messaging technology? And by the way, it's not just businesses that can benefit from this new
form of communication, anyone one can use this powerful new medium to increase their customer
or enrollment base. Bands can use it to let their fans know when their next concert will be and
where they can see them next. Any organization can promote enrollment by letting people know
the benefits of joining their cause. It's a "greener" way of communicating because we are sending
our messages and/or announcements out electronically instead of using paper products to get the
word out about our business or organization.
If this is completely new to you this is how it works. You sign up with a text messaging provider.
They give you the company's 5 digit number and then you register your unique one word domain
name. Just like a web site domain no two will be the same. For example, if you owned a restaurant
you could use the company's name if you wanted (if it's available) e.g. Joe's restaurant, your
mobile marketing address could be " TEXT JOE to 55555" the person who text that code would
receive a SMS message(text) to their cell phone about your offer. Now that the person "opted-in"
to your personal code, their cell number is now in your data base and you can send them other
offers in the future.
Let's look at a few business examples and how text message marketing can help drive new and
existing customers into their stores.
Restaurants... Do you have a slow day during the week? If you had used this new marketing
platform for lets say a couple of months and let's assume you have 200 cell phone numbers in
your existing data base, you could send out a text message to all 200 customers and say " show
this text message to your wait staff and receive a free... (what ever) or a 20% discount off your
meal. If you sent that text out around three or four o'clock in the afternoon when their thinking
about what to have for dinner, I'd bet you could grab a good number of those people who you sent
the message to..don't you think?
Retail outlets... Did you get a new product in? How are they(your customers) going to know that
you have this "latest and greatest" product available for them.. unless they happen to "walk in" to
your store that day. But, if you sent them an advertising text saying " Stop in Friday for a huge sale
on TV's" and you sent that message out on that Thursday before the sale, I'd bet that you'd see an
increase in business for that sale! I could go on and on with examples on how text messaging and
marketing can increase business, attendance or enrollment but, I think you get the point.
It's a very powerful tool anyone can use. It's not really high-tech like building a web site. If you can
type you can dominate with text mobile marketing. Just like in 1848... the first one to the gold
mine, will reap the most gold.
Hello, I'm Dan McLaughlin and I'd like to thank you for reading my article. I live in Pennsylvania
with my wife and two daughters. I have owned several retail businesses and understand the
importance of advertising. I also know how hard business owners and managers work to keep
there operation's running efficiently and I sincerely believe it can do just that.
If you would like additional information about Mobile Text Message Marketing I invite you to click
on my link. There's a short but informative video on my blog that explains it in greater detail, along
with my contact info. Thank you. Dan McLaughlin
http://www.dansmobiletextmarketing.blogspot.com
Article Source:
http://EzineArticles.com/?expert=Daniel_J_McLaughlin
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The total mobile solution ! Text message marketing details
http://vur.me/Hollis/mobile/
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