SMS Marketing Concept
Well, we have to say that whether we love it or hate it mobile devices
are here to stay and it can't be more evident from the humongous sales
figures and billions in profits posted by the phone makers. Now we
have come to a stage in our life's where we may forget something
when going to bed at the end of the day but we never forget to keep
the mobile phone beside our bed or even under our pillows.
Today people have more than one mobile phone, and they reserve one
phone for personal use and the other one for business. Now a major
part of the cell phone usage is for sending SMS's apart from talking and
in the case of teenagers sending SMS is the main task of their cell
phones which I came to know because of a cousin of mine who sends a
minimum of 200 SMS's per day at least.
Now the latest and hottest trend in marketing is "SMS Marketing" why
because, people are so inseparable from their mobile phone that is
why. It is easier to send a SMS which people will immediately see rather
than an email which they might or might not see. Now there are some
companies which offer these services for a very nominal fee which you
can utilize and give your business a much needed boost. How it works
is, based on the niche in which you are doing business you can select a
keyword, for example if shoes is your niche you can select "shoes" as
your main keyword and 1 or 2 sub keywords based on your
requirement. Now when there are offers which you wish to send to
your customers you can send it thru this SMS service to your whole list
and your customers will instantly see your offers.
This method of sending SMS to promote your offers to your customers
will defiantly help your business and your customers will also find this
easier rather than logging into their email account each time to check if
they have any mails. Of course this gets us thinking "if I am sending bulk
SMS to my customers won't they think that it is spam?", well if you
have a good relationship with your customers and they trust you
enough to open your emails to look at your offers then I think we can
safely say that they will defiantly open the messages which they receive
from you, in fact we can say that they will be waiting for you next SMS.