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If You Would Like To Learn More About Email Marketing, Please Click On The Link.
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Email marketing is a form of direct mail marketing using electronic mail to deliver your message to
your audience. There are a number of reasons why email marketing is the preferred method of
delivering direct mail.
The power of email marketing is in building an opt-in list of email addresses which you can market
to via email.
To do this effectively you must have an autoresponder. An autoresponder is a program that you
use in conjunction with your email list to effectively market to your audience. This tool is used to
automatically email your customers at predetermined time intervals, with predetermined email
messages and in a predetermined sequence of email message delivery. Specifically it can be
used to confirm subscription to your email list, unsubscribe emails, and for ongoing communication
and follow-up with your list.
Why is this important? Imagine having an email list of thousands. Now imagine having to
manually, confirm subscriptions, unsubscribe and send emails to an email list of thousands on a
regular basis. Not to mention determining who gets what emails, when to send those emails and
also when not to send the emails that have already received a response. Again, imagine having to
do this for thousands of email addresses, even if you did this for 100 email addresses it may still
be too much for you to do alone. You would never get anything else done. An autoresponder
handles all of this and more for you. I'm sure you will want to take advantage of this wonderful
piece of technology.
Email marketing helps you become more effective and efficient with the following:
Selling to new prospects
Selling to existing customers
Promoting and advertising your or your affiliates product, service or business
Provide your customers with information, updates and upcoming events
For surveys, polls and other customer feedback
Reasons why email marketing is a direct marketers dream are as follows:
Cheaper to deliver
Eliminates the fulfillment cost of paper, envelopes and postage when sending direct mail
Easier to deliver
No waiting. No trips to the Post Office.
Quicker to deliver
Delivery is done at the push of a button. Therefore, you can email a list of thousands and as
frequently as you feel comfortable.
Targeting Capabilities
Gives you the ability to target your emails by prospect, customer, interest, source and other
possible distinctions.
Ability to track results of email
Track and measure the success of your email campaign. Learn what works and what does not by
your CTR (click through rate). Determine what adjustments need to be made to have your emails
convert better.
Create traffic to your website
When you send emails to your list you can provide links to send your prospects to anywhere you
want on the web.
Builds familiarity, loyalty, trust and credibility
Your email list gets to know you better by establishing an ongoing relationship with you as you
inform, entertain and provide value to your list.
An environment friendly paperless process
Not only can you save some trees, you can also save yourself some space in your office. The
more files on your laptop, the less files on your desktop or in your file cabinet.
Things to consider when email marketing:
Spamming
Spamming is sending unsolicited commercial email (UCE) and unsolicited bulk email (UBE). Most
folks views on UCE and UBE range from cautious, for various reasons, to just not being
interested. Most SPAM gets blocked, ignored or deleted. To put this in perspective, ask yourself
how many unsolicited emails have you read, commercial, bulk or otherwise? The conversion rate
for spamming is not worth the risk for the trouble it can cause you. Spamming is against the law
(See the CAN-SPAM Act of 2003) which can result in imprisonment, fines, a tarnished reputation
and possibly a prohibition of working in the area of email marketing. The practice of "permission
marketing" helps prevent you from being accused of spamming. With permission marketing you
get permission from your prospect to email them. This is most effectively done through a double
opt-in method. With this method, the prospect initially opts in to your email list and then a
confirmation email is sent to your prospect. Your prospect must then confirm subscription to your
email before your will begin emailing them. However, at anytime your prospect wishes not to
receive your emails you must provide them in every email with a link to unsubscribe from your
email list.
Constructing your email
You want to construct a well crafted email that is going to get results. This is done by making sure
that from the subject line to the post script your email is purposefully written to get results. Next,
you shape, hone and fine-tune your emails to always increase your conversion rate, on an
ongoing basis.
The basics of email marketing are building a list, crafting a message to that list and making sure
your messages are received while doing all you possibly can to get your messages read and
converted. The more advanced aspects of email marketing come in the form of tracking, analyzing
and measuring the results of your email campaign.
An email marketing campaign is going to generate inquires, feedback, opt-ins, downloads, and
sales. You can effectively handle these request with an autoresponder, there is no need to work
harder than you must. If you want to save time and money then email marketing is very important
and essential to your success when marketing via the internet.
There are other ways to promote your business on the internet but none as fast, efficient and cost
effective as email marketing.
Melvin Eugene Hill Jr introduces you to a step-by-step system any one can use to grow there
email profits - http://www.myemailmastery.com
Article Source:
http://EzineArticles.com/?expert=Melvin_Eugene_Hill_Jr
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If You Would Like To Learn More About Email Marketing, Please Click On The Link.
http://www.SevenFigureMasterMindTeam.com/klkretz59
==== ====