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BLOG & UPDATED WEBSITE: INFORMING AND INSPIRING
The Modefabriek website has been updated to offer greater
interaction and dynamics. A blog has also been added to
cover topics like recent developments at and related to
Modefabriek. But the ambitions of the blog stretch even
further to include design, brands & shops, fashion and
places to be. Modefabriek has put together a team of
thirteen specialists especially for this blog.
Thirty editions of Modefabriek have resulted in a treasure
chest of knowledge. This knowledge is now being shared
through a blog that was added to the home page of the
Modefabriek website on June 15th. It goes without saying
that the blog posts will feature info on all the ins & outs of
the largest fashion trade show in the Netherlands, as well
as the juicy details on current collections and background
information. But this blog is ambitious and aims to cover
more terrain than fashion alone. This includes topics like
design, innovative shop formulas, hotspots and the latest
developments in art, music and video. In this sense, the blog
is in perfect keeping with the philosophy of the Modefabriek,
namely, to offer an inspiring environment with room for
innovation and creativity in areas that affect and influence
fashion.
The blog is the newest addition to Modefabriek website, which recently underwent a facelift. The home page now offers
even more assistance in preparing for the event for visitors and exhibitors alike. Moreover, the layout is more dynamic and
there are opportunities for interaction. For that same reason, Modefabriek is also active on social media sites like Facebook,
twitter and LinkedIn.
Contributors
Modefabriek has put together a team of specialists to contribute regular blog posts in one of the five categories listed
below. These categories have varying styles and compositions, but share the common goal of informing and inspiring.
Fashion/ In this category, the Glamcult Independent Style Paper magazine will be blogging about topics like the ‘next
big thing’ in fashion as well as both underground and up & coming labels. “We will select, create and wander around in
today’s avant-garde,” promises Glamcult. Design professional Caroline Krouwels and Modefabriek’s own Floortje Mennen
will also be contributing to this category.
Brands & Shops/ Five contributors will report on innovative shop formulas and the latest developments in the retail world. The
team consists of Lisa Anne Stuyfzand, Elle Style Award winner and renowned freelance fashion stylist; José Klap, co-founder
of ZOO magazine and Creative Director of L’Officièl Hommes; Igor Guineau, Managing Editor at L’Officiel Hommes and
copywriter for internationally operating fashion labels; Aynouk Tan, fashion journalist with in-depth insight into the art and
museum world and journalist Kalinka Hälen, who works for Elle and Marie Claire, among other magazines.
Design / Maurice Ajanaku, the man behind the source for the most recent trends in art, design and music, i.e. Ajanaku.
com, will be contributing to this category, assisted by Jan Agelink. Sylvia Avontuur, founder of the first fashion press agency
in the Netherlands, will also be sharing her views on design. The conscience of design in magazine form, Frame, has also
been persuaded to contribute.
Music & Video/ Catarina Aimée Dahms, singer of the electro-punk band Skip & Die and musician and editor-in-chief of
Spunk.nl, will be blogging on the latest developments and interesting collaborations in the music and video world. She will
be assisted by Leon de Raaff, aka djleyo.
Places / Anna Nikbath Nooshin, co-owner of Overdose.am will be writing about hotspots and still-to-be-discovered treasures
in Amsterdam, claimed by Nooshin to be “One of the best cities in the world.” Karine Bloeme, founder of The Digitalistas.
com will also be writing about her favourite international places to be.
Modefabriek / Coen Wulms, editor at Esquire, mode & lifestyle journalist for a selection of magazines and newspapers, not
to mention a creative consultant for a number of international fashion labels, will be keeping a finger on the pulse of the
latest developments at Modefabriek and the labels taking part in the 31st edition.
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