Media
Kit 2010
LifeInsuranceSelling.com
Market Overview
With life insurance as the history and core focus of Life
Life Insurance
Insurance Selling, the magazine offers current, field-tested sales
strategies directly from top producers, covering every aspect of the Selling’s peer-
insurance industry with in-depth case studies and producer profiles to-peer content
for a sales-oriented audience looking for products and services that
complement and expand their businesses.
engages readers,
building a
As a result, Life Insurance Selling brings together the industry’s
leading carriers, field marketing organizations, wholesalers and service community of
companies with insurance producers who carry multiple product lines producers who
for their multi-generational clients.
seek to grow their
Life Insurance Selling retains its history and power in the market-
businesses.
place as it evolves its fully integrated print and online content:
- Redesign of Life Insurance Selling magazine with the
September 2009 issue
Subscribers
- Relaunch of LifeInsuranceSelling.com
- New QuickTips eNewsletter (top producers)
describe Life
Insurance Selling’s
content as:*
Informative 93%
Relevant 85%
A sales tool 80%
* 2009 Readex Research Profile Study
1926 2009
800-867-9287 | LifeInsuranceSelling.com
Editorial Excellence
Life Insurance Selling offers in-depth, field-tested sales strategies directly from top producers, and
is written by industry experts who specialize in the insurance and financial industries. Life Insurance
Selling focuses on innovative and practical sales ideas and product information designed to help
producers educate their clients and build their books of business, primarily in products sold across a
multi-generational client base.
monthly columnists
Brent Welch, cFP, clU, chFc richarD hoe, clU, aeP, rhU, lUtcF
- Lifetime member of MDRT - Registered representative and agent for more
- Founder and managing member of than 20 years
Welshire Capital - Life Insurance Selling columnist for 10 years
- International Forum past president and - Adjunct faculty member at California
former AALU board member Institute of Finance
- Author of graduate level financial planning
curriculum and several books
DaviD a. Saltzman, rhU Kim magDalein
- Past president of the National - Founder and President of
Association of Health Underwriters (NAHU) Magdalein, Stratton & Associates
- Health, disability, life and employee benefits - Well-known financial educator
consultant and broker for more than 20 years
- Reached more than 16,000 people in just 6
- Currently the director of the large group years through his retirement seminars
segment for Carolina Care Plan
editorial Staff
Brian anDerSon laUra a. graeSSer JameS green
Editor-in-Chief Associate Editor Group Editor-in-Chief
Brian Anderson was Laura A. Graesser joined Green is the former editor
brought on as Editor of the Life Insurance Selling of Insurance Marketing
Life Insurance Selling in March 2009 to staff in September 2006 and is pursuing magazine and the former publisher of
lead a major redesign of the 83-year-old the CLU designation. Laura edits the Agent’s Sales Journal. Currently, he
magazine, LifeInsuranceSelling.com, and weekly QuickTips eNewsletter and oversees all of the publications in
a new weekly eNewsletter, LIS QuickTips. holds bachelor’s and master’s degrees Summit Business Media’s Life and
Brian is a former editor of Senior Market in journalism from the University of Health network, which also include
Advisor and has also been a central Illinois at Urbana-Champaign. Agent’s Sales Journal, Benefits Selling,
figure in the launch of three publications National Underwriter Life & Health,
and corresponding Websites. and Senior Market Advisor.
LifeInsuranceSelling.com | 800-867-9287
Producers Love Life Insurance Selling
Life Insurance Selling offers a highly engaged audience of top producers — and this high level of
involvement with the magazine means your advertising messages are read by producers who are eager
to respond to them. in fact, most subscribers said that Life Insurance Selling is innovative, that the
strategies presented in the magazine are adequately field-tested, and that Life Insurance Selling is an
important resource in their day-to-day work and one they frequently refer to.**
Subscribers (top producers) describe
Life Insurance Selling’s content as:**
Informative .....................................93%
Relevant ..........................................85%
A sales tool ......................................80%
Cutting-edge ...................................71%
reader engagement loyal readers
88%
of subscribers have taken a purchasing action
during the past year as a result of seeing
articles and/or advertisements in Life Insurance Selling.*
110,000 Pass along readership+
62%
of subscribers were made aware of a new
76%
of subscribers regularly read (at least 3 out
product or company during the past year as
of 4 issues) Life Insurance Selling.**
a result of ads/editorial appearing in Life Insurance Selling.*
55 minutes
47%
of subscribers have been a regular reader of Life
The average time spent reading a typical issue of Life Insurance Selling for more than 10 years.***
Insurance Selling.**
Did you know?
45%
of subscribers have recommended Life
More than half of subscribers said advertisements in Life Insurance Selling to a friend or colleague in
Insurance Selling are relevant and that the magazine the life insurance industry in the last 12 months.**
provides information they can’t find anywhere else.**
+ Pass-along Readership, February 2009 Readex Research On Target Ad Study ** 2009 Readex Research Profile Study
* February 2009 Readex Research On Target Ad Study *** March 2008 Mathew Greenwald & Associates Reader Study
800-867-9287 | LifeInsuranceSelling.com
Reach 50,000* Qualified Subscribers
Life Insurance Selling delivers a targeted audience of independent insurance producers with a proven
sales record in core life insurance products. these agents have also expanded their portfolio to include
a multitude of product lines including life, health, disability, long term care insurance and annuities
for their modern, multi-generational client base. Life Insurance Selling is an ideal way to get in front an
engaged audience with sales power.
Selling Power
Subscribers specify, recommend or advise the
following products to clients:**
Life Insurance Products ................................ 97%
Annuities ....................................................... 84%
Health Insurance Products ............................ 71%
Disability Insurance ...................................... 66%
Long Term Care Insurance ............................ 61%
Producers with a Proven Sales Record
In the last 12 months, the average subscriber
sold the following in total dollars:**
Personal Life Insurance...........................$4,830,000
Annuities .................................................$1,220,000
Life Insurance Selling subscribers’ average clients
hold $664,000 in net worth.**
Subscriber Fast Facts
Total Qualified Circulation = 50,000*
77% of readers are independent or semi-captive.***
56% are affiliated with a Broker/Dealer.**
* June 2009 BPA Circulation Statement ** 2009 Readex Research Profile Study
Average TQ for the 6 month period ending June 2009 = 50,000
*** February 2009 Readex Research On Target Ad Study
LifeInsuranceSelling.com | 800-867-9287
Access Independent Producers
the PoWer oF the integrateD meDia BUY
executing a marketing campaign across multiple platforms is critical in order to keep your message visible
where your buyers can be found. Life Insurance Selling makes it easy with a comprehensive portfolio of
integrated media products that allow you to effectively and efficiently reach the industry’s top producers.
ProDUct oFFering matrix valUe ProPoSitionS
Brand Building
eXpressConnect eBlasts
Credibility
Custom Publishing
Online Advertising
Trust builder
Topics/Channels
Web seminars
eNewsletters
Case Studies
Mindshare builder
Whitepapers
Microsites
Magazine
Podcasts
Visibility and awareness
Surveys
Videos
Name recognition
Platform to leverage all marketing
BranD
• • • • • • • • • • • • Lead Generation
BUilDing
New business prospects
leaD
• • • • • • • Instructional Media
generation
Solution based media
inStrUctional Training and education
• • • • •
meDia
Thought Leadership
thoUght Align your company with strategic
• • • • • • • • • •
leaDerShiP content and brainpower
relationShiP Relationship Building
• • • • • • •
BUilDing Establish a connection with your
customers and close business
Campaign memorability, driven by
Fast Facts About Integrated
magazines and online, is associated Marketing Effectiveness
with purchase consideration. - Advertisers who integrate their B2B print with other B2B media
generate 56% more sales than advertisers using B2B print alone.
Purchase - Fairfield Research
Method Consideration Rank
- More than 85% of business decision makers (readers) and marketers
Mag + Online 165
agree that B2B media are more effective when integrated together.
Magazine Only 122 - American Business Media
Control 100
- 91% of B2B decision makers agree that it's easier to recognize or
Online Only 78 remember a company's brand or products/services when they see
messages in multiple media.
Advertising Research Foundation, March 2008
- American Business Media
800-867-9287 | LifeInsuranceSelling.com
2010 Editorial Calendar
month main theme FeatUre toPicS SPecial oPPortUnitieS
January Business Succession Planning Universal Life
Disability Income
Ad Close: 11/30/09
LTCI
Materials Due: 12/7/09
Annuities
February Advanced Marketing Whole Life
Individual Health
Ad Close: 12/30/09
Working with BGAs
Materials Due: 1/6/10
Critical Illness
March Trends in Annuities Life & Taxes BGA/Wholesaler Survey
Medicare Supplements Ad Effectiveness Study
Ad Close: 1/28/10
Selling to Seniors
Materials Due: 2/4/10
Final Expense
April Estate Planning Term Life
Practice Management
Ad Close: 3/2/10
LTCI
Materials Due: 3/9/10
Selling to Women
May Trends in Disability Income Voluntary Life
(Disability Awareness Month) Retirement Planning
Ad Close: 3/30/10
Working with BGAs
Materials Due: 4/6/10
Annuities
June Executive Benefits Life Settlements Indexed Annuity Survey
Health Insurance
Ad Close: 4/30/10
Selling to Seniors
Materials Due: 5/7/10
Annuities BONUS DISTRIBUTION: MDRT
July Impaired Risks Survivorship Life
College Funding
Ad Close: 6/3/10
Life Product Riders
Materials Due: 6/10/10
Annuities
August The Boomer Market Universal Life
Charitable Giving
Ad Close: 7/5/10
Working with BGAs
Materials Due: 7/12/10
Annuities
September Trends in Life Insurance Final Expense Universal Life Survey
(Life Insurance Awareness Month) Disability Income
Ad Close: 8/3/10
Selling to Seniors
Materials Due: 8/10/10
Annuities BONUS DISTRIBUTION: NAIFA
October Hybrid Products Term Life
(Life/LTCI; Annuity/LTCI) Critical Illness
Ad Close: 9/6/10
Selling to Gen X
Materials Due: 9/13/10
Business Succession Planning BONUS DISTRIBUTION: SFSP
November Trends in LTCI Estate Planning LTCI Survey
(Long Term Care Awareness Month) Disability Income Ad Effectiveness Study
Ad Close: 10/5/10
Working with BGAs
Materials Due: 10/12/10
Annuities BONUS DISTRIBUTION: NAILBA
December Universal Life Life Settlements
Individual Health
Ad Close: 11/8/10
Selling to Seniors
Materials Due: 11/15/10
Annuities
Review & Outlook Industry Trends Unique Features
Editorial Content Year in Review
Ad Close: 10/26/10
Product and Service Listings
Materials Due: 11/2/10
Advertiser Product Review BONUS DISTRIBUTION: MDRT
*Editorial Calendar Subject to Change
LifeInsuranceSelling.com | 800-867-9287
In Every Issue
colUmnS
What’S going on to YoUr gooD health
Life Insurance Selling Editor Brian David A. Saltzman, RHU, provides
Anderson’s monthly column on industry practical health insurance sales ideas and
trends, events, people, and issues. insights on the key issues and trends of
the health insurance marketplace.
the inveStment eDge Better ProSPecting
Richard Hoe, CLU, ChFC, AEP, RHU, Famed seminar producer Kim Magdalein
LUTCF, shares his perspective on offers his extensive expertise on all
financial services sales and practical, real- aspects of prospecting, from pounding
world ideas to help producers move even the pavement to orchestrating the ideal
further into the financial services market. seminar program for a producer’s
personality and market niche.
iS thiS aBoUt inSUrance?
This longtime column, made popular by industry legend Burt Meisel, who retired in early 2009, is now
written by Brent Welch, CFP, ChFC, CLU, who brings his own unique viewpoint to this high-profile
platform for sharing life insurance sales ideas and experiences.
FeatUreS
ProDUcer ProFile
A cornerstone of Life Insurance Selling’s peer-to-peer content approach, the Producer Profile
takes an in-depth look at how a top producer has become successful. Readers learn about each
producer’s story: how he or she got started, found a niche and built a book of business. These
producers provide keen insight to readers about what it takes to reach an elite level.
ProDUcer roUnDtaBle SaleS & marKeting
Former Life Insurance Selling editor These features delve into proven sales
and publisher Charles K. Hirsch, CLU, and marketing ideas and strategies from
returns to the magazine with a Producer successful producers in the field to engage
Roundtable feature, focusing on each more (and better) prospects and close
issue’s “main theme” topic. MDRT-level producers who are more business.
experts in the topic get to the heart of key issues and concerns
that are currently affecting the market.
800-867-9287 | LifeInsuranceSelling.com
Special Advertising Opportunities
Life Insurance Selling offers strategic advertising opportunities for partners to highlight their
achievements in the industry.
rePrintS aDvertorial ProFileS
Leverage your presence in Life Insurance Selling with a reprint An advertorial profile allows a sponsor to showcase top
order. Reprints are excellent sales tools that allow you to build brokers in their organization, new products and services being
your client base, recruit new agents, enhance your newsletters released, industry achievements, competitive advantages and
or direct mail campaigns, portray yourself as a top player in the unique qualities. These are available in every issue of Life
industry and more! To order a reprint, contact Carrie Detter at Insurance Selling.
720-895-1534 or email her at cdetter@lifeinsuranceselling.com.
gUaranteeD reach Program/eScorteD coPieS
revieW & oUtlooK iSSUe Ensure that the producers you’re targeting receive a copy of
Reach producers with this popular Life Insurance Selling with one of these two unique programs.
resource directory that is saved and Guaranteed Reach:
read again and again throughout the Supply the addresses of the producers you want to reach and
year. This special issue is distributed we’ll add them to our circulation and send them a letter indi-
with the December issue and includes cating that the subscription is compliments of your company.
lists of industry products and service Escorted Copies:
providers, practical information about Our publisher will send a personalized letter to up to 100 top-
lead and marketing systems, a 2010 advertiser index, market- tier producers who you want to reach with your message. The
ing perspectives from leading producers and more! letter, escorted by a copy of our magazine, will specifically
mention your ad and the page it appears on.
SUBScriBer DataBaSe rentalS
Life Insurance Selling Subscriber File: Reach active, qualified ProPrietarY reSearch
magazine subscribers via direct mail or telemarketing. This is a Tell us what you want to know about your market, and we’ll
proven way to generate leads or to promote an event. Adver- help you create an online questionnaire and email the link to
tiser discounts are available. For rates and availability, contact 5,000 of our subscribers. Then, we’ll tabulate and interpret the
Statlistics at 203-778-8700, x136. results for you. This is the perfect vehicle to test the market for a
new product or see how your brand is perceived by the industry.
aD eFFectiveneSS StUDieS
Ad effectiveness studies are conducted with the March and
November issues. These studies help you measure the effectiveness
of your advertising in Life Insurance Selling, how your brand is
perceived and how it performs against your competition.
Contact your account executive for details and pricing.
LifeInsuranceSelling.com | 800-867-9287
High Impact Advertising
POLYBAG
INSERT
need more than just a display ad to get your message out to the marketplace? take advantage of the high
impact advertising opportunities Life Insurance Selling offers.
BELLY BAND
inSert
Distribute printed brochures by inserting POLYBAG
INSERT
them or tipping them on your ad into the
POLYBAG
INSERT
magazine. It’s a simple, yet high impact PolYBag inSert
approach to getting a prospective client’s Insert your pre-printed brochures
attention. into plastic polybags that help protect
BELLY BAND
subscribers’ copies.
BUSineSS rePlY carD
Make it easy for readers to ask you for
more information by binding a business
POLYBAG
next
reply cardINSERT to your ad.
POLYBAG
INSERT
BELLY BAND
BellY BanD
POLYBAG
INSERT Direct readers right to your ad inside
French Door the magazine with a printed paper band
Produce a partial cover wrap that ensures that wraps around the outside of the
that readers see your message the minute magazine.
BELLY BAND
their issue arrives.
BELLY BAND
Impact Ads
Double Readership.*
When was the last time your
readership doubled?
gateFolD Life Insurance Selling has the high impact
Increase your ad size – and how well your ad is recalled by readers opportunities to help you double your reader-
– by placing your marketing message across three pages. ship. Shouldn't your message get that kind of
face-time?
*2004 Reed Research Group Study
800-867-9287 | LifeInsuranceSelling.com
LifeInsuranceSelling.com
in 2009, Life Insurance Selling launched its newly redesigned Website. this new, dynamic Website is
updated daily and features web exclusives and targeted topic pages, a new weekly editor’s blog, industry
resources, and a forum for industry companies to post event pictures and share successes. Plus the new
Website offers cutting-edge advertising opportunities with rich media, Web seminars, microsites, and
plenty of custom opportunities.
Life toP leaDerBoarD
(728 x 90)
Insurance
$1,500/month
Selling.com
increased meDiUm rectangle
its page (300 x 250)
$1,000/month
views by
more than meDallionS
200% in (125 x 125)
the first 8 $500/month
months of
eDitor’S Blog SPonSorShiP
2009!** $1,500/month
Get prospects’ Bottom meDiUm rectangle
attention with (300 x 250)
rich media! $1,000/month
Contact
your account toPicS SPonSorShiP
executive to $2,000/month
learn more
about: Bottom leaDerBoarD
- Peel-aways (728 x 90)
- Expandable ads $1,000/month
- Interstitials
- and more!
One online ad exposure raises
message association by 7%.
– Three exposures: 20%
– Five exposures: 29%*
*Dynamic Logic eMedia Study **Publisher’s Own Data
LifeInsuranceSelling.com | 800-867-9287
Custom Online Opportunities
Life Insurance Selling’s full suite of emedia solutions gives you the opportunity to reach comprehensive,
multi-generational agents with a cutting-edge, custom media campaign.
exPreSSconnect eBlaStS
Extend your brand into Life Insurance Selling’s opt-in subscriber email list. Use eXpressConnect to announce new products and
services or to complement your other eMedia advertising campaigns.
eXpressConnect eBlast: $1,895
exPreSSconnect eBlaSt With lanDing Page
Take your eXpressConnect eBlast to the next level with a landing page. A landing page within LifeInsuranceSelling.com will allow
you to track and qualify sales leads from a form they fill out.
eXpressConnect eBlast with Landing Page: $2,295
econnect ProDUct inFormation Service
This value add for magazine advertisers provides leads from producers requesting information about your individual company.
This weekly report of high-quality leads is generated from reader service cards in Life Insurance Selling and emails to our
subscriber base offering targeted product information. An exclusive banner ad on eConnect eBlasts offers added lead generation
and branding exposure. $1,850/insertion
WeB SeminarS
Build your brand, generate leads and become a thought-leader in the industry with a Life Insurance Selling Web seminar. Strategic,
must-have content educating key prospects proves you are an innovator. Web seminars are an essential piece of any integrated
media campaign, and packages include a customized marketing
plan to promote the event, comprehensive post-event reports
outlining registrations, poll results and more, as well as a six-
month archive posted on LifeInsuranceSelling.com.
microSiteS
Promote new products, white papers or Web seminars, encourage
eNewsletter signups and more with your own microsite within
LifeInsuranceSelling.com! Life Insurance Selling can help you
achieve your marketing goals with a custom campaign.
alSo:
Podcasts
Videos
And more!
800-867-9287 | LifeInsuranceSelling.com
Life Insurance Selling’s QuickTips eNewsletter
reach opt-in, comprehensive agents each week with our new, weekly Quicktips enewsletter! Producers
get the latest industry insights from Brian anderson, editor of Life Insurance Selling, delivered right to
their inbox. Quicktips content includes exclusive sales ideas, best-practice tips and cutting-edge product
information directly from top producers in the field, making this enewsletter a must-read.
NEW
QuickTips Weekly
eNewsletter!
leaDerBoarD
(728 x 90)
$1,200/week
meDiUm rectangle
(300 x 250)
$850/week
meDallionS
(125 x 125)
2 available $300/week each
text aD
$300/week
Limited
Inventory
Available.
Contact your account
executive today to
reserve your space.
LifeInsuranceSelling.com | 800-867-9287
eMedia Production Specifications
WeBSite aDvertiSing PoSitionS & SPeciFicationS
Pixel Sizes: Rich Media Options:
- Leaderboard (top and bottom) — 728 x 90 pixels Expandable, Out-of-banner, Floating, Audio and Video,
- Medium Rectangle (top and bottom) — 300 x 250 pixels In-Banner Streaming and Transitional.
- Medallion — 125 x 125 pixels
Flash Ad Requirements:
Maximum File Size: (Static or Rich Media ad) Please publish your .SWF file as Flash 8 or below.
- 728 x 90: 35k
- 300 x 250: 35k Rich Media File Requirements:
- 125 x 125: 30k - Backup .gifs must be submitted
- 15 seconds max animation length
Printer Friendly Sponsorship: - Maximum of 3 loops (animation must stop after the 3rd loop)
88 x 31 logo, 10k max file size, Static .gif or .jpg - Frame rate must be no more than 18fps
OR - Initial file size must not exceed 35k
728 x 90 Leaderboard, 35k max file size, Static .gif or .jpg - Audio must be user initiated (On click)
- All animation/audio must contain Play/Stop controls
RSS Sponsorship: - Expandable ads must include a Closing “X” button
88 x 31 logo, 10k max file size, Static .gif or .jpg - The top-most layer must be a transparent button layer
RSS Sponsorship includes an optional text ad in the feed. containing a clickTAG variable.
Max number of words is 25. Please use the following code exactly as written.
on(release)
Allowable File Formats:
{ getURL(_root.clickTAG,”_blank”);
- FLASH (.SWF)
}
- GIF (Static or Animated)
- JPG Note: You do NOT need to embed the click URL for your ad in
- HTML the SWF. It will be inserted by our ad server.
Approved Third Party Vendors:
Cancellations
Bluestreak, DoubleClick, DART Motif, Eyeblaster, Point.Roll,
All cancellations must be made in writing to your advertising
Unicast In-Page Enliven, Viewpoint, Eyewonder, Interpolls,
representative 30 days prior to scheduled ad/program. Cancel-
Klipmart, Atlas and Shoshkele.
lations made in less than 30 days may require full payment.
QUicKtiPS eneWSletter aDvertiSing PoSitionS & SPecS
Pixel Sizes: File Restrictions
- Leaderboard — 728 x 90 pixels - Static artwork saved only as .gif or .jpg
- Medium Rectangle — 300 x 250 pixels - 15 k file size max
- Medallion — 125 x 125 pixels - Alt text can be no more than 100 words + company URL
800-867-9287 | LifeInsuranceSelling.com
2010 Ad Rates & Dates
2010 FoUr color groSS rateS
1x 3x 6x 9x 12x
Full Page $6,090 $5,870 $5,450 $5,340 $5,140
2/3 Page $5,160 $4,980 $4,650 $4,560 $4,400
1/2 Page $4,460 $4,310 $4,040 $3,970 $3,850
1/3 Page $3,530 $3,430 $3,240 $3,190 $3,100
1/4 Page $3,070 $2,990 $2,840 $2,800 $2,730
1/6 Page $2,590 $2,540 $2,430 $2,410 $2,360
cancellationS
cloSing DateS Cancellations not accepted after the issue
closing date.
issue ad close materials Due
contract Year
January November 30, 2009 December 7, 2009 Advertising must be inserted within one year
of first insertion to earn frequency discount
rates. Advertisers placing three or more ads are
February December 30, 2009 January 6, 2010 considered frequency contract advertisers.
rate Protection
March January 28, 2010 February 4, 2010 Rates are protected from increases during the
12-month contract period.
April March 2, 2010 March 9, 2010 Short rateS
Advertisers will be short-rated if frequency
originally contracted for is not achieved.
May March 30, 2010 April 6, 2010
creDitS
Credits earned by increasing frequency during a
June April 30, 2010 May 7, 2010 contract year will be applied to future billings. No
cash rebates will be made.
July June 3, 2010 June 10, 2010 agencY commiSSion
15% of gross billing allowed to recognized agency
on space, color and position, provided account is
August July 5, 2010 July 12, 2010 paid within 30 days of invoice dates. Production
charges are not commissionable.
September August 3, 2010 August 10, 2010 PaYment
Invoices are dated as of mail date and are sent five
days after publication. Payment is due Net 30. All
October September 6, 2010 September 13, 2010 past-due accounts subject to an additional 1.5%
interest charge per month. Advertiser and agency
will be held jointly and severally liable for past-
November October 5, 2010 October 12, 2010 due accounts. In the event of nonpayment, Summit
Business Media is entitled to any court costs,
collection agency, attorney’s fees or other costs,
December November 8, 2010 November 15, 2010 which may result from said nonpayment. 50%
advance payment on the first issue charges and
Review & a credit application is required for all advertisers
October 26, 2010 November 2, 2010 who have not established credit with Summit
Outlook Issue
Business Media.
LifeInsuranceSelling.com | 800-867-9287
Print Production Specifications
magazine SPeciFicationS
Digital aD reQUirementS aDDitional ServiceS anD FeeS late FeeS
Preferred format: - Colors: Pantone matched color: $525 extra Advertising materials received after artwork
PDFX1A with fonts and 300 dpi images embedded - Metallic Pantone or specialty ink: $850 extra deadline dates will be assessed a $100 late fee.
- Bleed: 15% extra All advertising materials received more than five
Acceptable file formats include: - Premium Placement: 15%+ extra, available only business days after the artwork deadline date will
- Adobe InDesign CS / CS2 / CS3 – include all on a 12x commitment. be assessed a $200 late fee.
Mac screen and printer fonts and all resources - Inserts: Please contact your account executive for
placed in the layout. a quote. ProDUction chargeS
- Adobe Illustrator CS / CS2 / CS3 – images must Life Insurance Selling has complete production
be linked (not embedded) and included, fonts facilities available, including ad design, layout and
must be changed to outlines. copy writing. There will be a minimum production
- Adobe Photoshop CS / CS2 / CS3 – must be fee of $45 for any work done.
a CMYK, 300 resolution, layered Photoshop
document with all fonts included.
- Any ads created on a PC platform must be PUBlication trim Size
processed into a PDFX1A prior to submission.
Magazine trims to 7 7/8 x 10 7/8”; keep live matter 3/8” from all sides that bleed.
Please call for detailed instructions.
Perfect alignment of type or design across gutter of two facing pages cannot be
Failure to supply all necessary resource files guaranteed. Allow a 3/16” safety at gutter of spreads.
and fonts may result in additional charges. If ad-
ditional work is necessary to ensure proper output,
additional production charges may apply and
advertiser will forfeit any camera-ready discounts.
If delays due to missing resource or font files are
incurred, a $100 late charge will apply.
PreFerreD color gUiDance
TR001 SWOP certified color proof of the ad. A
non-SWOP certified color proof is not considered
color accurate and will not be provided on press.
Full Page Full-Page Spread half Spread horizontal
(If an accurate color proof is not provided, Life
Bleed Bleed Bleed
Insurance Selling will not be held responsible for 8.125” x 11.125” 16” x 11.125” 16” x 5.3125”
exact color reproduction.) If no SWOP proof can Non-Bleed Non-Bleed Non-Bleed
be provided, you must include a black-and-white 7” x 10” 14.875” x 10” 14.875” x 4.875”
proof as an indication of content.
aDS to Be ProDUceD BY LIfe
InSurance SeLLInG
If we are building your ad, you must provide the
following materials:
- Typewritten text
- Photographs, transparencies or prints
- A clean black-and-white logo or digital file of
the logo saved as a vector EPS (Illustrator or
Freehand) 2/3 vertical 1/2 horizontal 1/2 island 1/3 vertical
- A brief indication (mockup) or written Non-Bleed Non-Bleed Non-Bleed Non-Bleed
description of your concepts for the ad 4.625” x 10” 7” x 4.875” 4.625” x 7.375” 2.25” x 10”
SUBmiSSion oF materialS
Ads may be submitted to the Life Insurance
Selling ftp site. Ads may also be shipped on a
Macintosh-formatted CD or DVD to:
Life Insurance Selling
Attn: Advertising Coodinator
5081 Olympic Blvd.
Erlanger, KY 41018
800-544-0622
1/3 Square 1/6 vertical 1/4 horizontal 1/6 horizontal
Non-Bleed Non-Bleed Non-Bleed Non-Bleed
4.625” x 4.875” 2.25” x 4.875” 4.625” x 3.625” 4.625” x 2.375”
800-867-9287 | LifeInsuranceSelling.com
Leverage the Power of Summit Business Media
contAct us
Life Insurance Selling is a division of Summit Business Sales Team
Media, the leading B2B media and information company
Publisher
serving the insurance, investment and professional service John K. Moore
markets through a variety channels, including online, print and live events. Summit 314-824-5539
Business Media provides breaking news and analysis, in-depth practice management jkmoore@lifeinsuranceselling.com
strategies, business-building techniques and actionable data to the markets it serves.
Through its Media and Reference Divisions, the company publishes 17 magazines senior Account executive
Susan Gould, CLU
and 150 reference titles. The Event Division hosts a dozen conferences in support of
314-843-6877
Summit Business Media’s magazine brands. Summit Business Media’s Data Divi- susangould@lifeinsuranceselling.com
sion, comprised of Highline Data, Judy Diamond Associates and Agent Media, is the
leading data provider of financial and marketing information on insurance companies, senior Account executive
life and property-casualty agents and investment advisors. As part of the Summit Craig Clynes
Business Media suite of products, Life Insurance Selling offers unmatched, cutting- 314-824-5501
edge technologies and resources from our team of experts to help you reach your cclynes@lifeinsuranceselling.com
marketing goals.
resource MArketPlAce
Account executive
direct MArketinG dAtA froM AGent MediA John Stone
Nearly 20 years ago, Agent Media set out to build 800-933-9449 x206
a reliable database and marketing solutions jstone@sbmedia.com
company to serve the life, health, and annuity segments of the insurance industry.
Today, the database has grown to over 2.1 million producers, representing nearly every GrouP Publisher
John DeCesare
licensed agent and registered representative in the U.S. Agent Media is now the industry
201-526-2335
leader – a one stop marketing resource for a wide range of direct marketing needs.
jdecesare@sbmedia.com
reference division Editorial Team
In print and online, National Underwriter editor-in-chief
offers a full range of insurance resources for Brian Anderson
agents. Resources include our popular Tools 720-895-1529
banderson@lifeinsuranceselling.com
& Techniques series. Part reference re-
source, part lucrative sales guide, these books deliver succinct solutions and in-depth
AssociAte editor
coverage for a range of specialties, from life insurance, retirement income planning
Laura Graesser
and more. National Underwriter delivers resources in a dynamic, up-to-date online 314-824-5533
format, including Tax Facts Online, Tools & Techniques Online, OnlineAUS: lgraesser@lifeinsuranceselling.com
Advanced Underwriting Series, and the new AdvisorFX online. Over a quarter of a
million professionals are using our products and services each year. Learn more at GrouP editor-in-chief
NUCOStore.com. James Green
800-933-9449 x229
jegreen@sbmedia.com
LifeInsuranceSelling.com | 800-867-9287