LouisviLLe Zoo
TrunkLine MagaZine
Advertising insertion order
Advertiser NAme _________________________________________ P.O. Number ___________________________________
COrPOrAte NAme (if different than advertiser) _________________________________________________________________
biLLiNG iNFOrmAtiON
NAme _____________________________________________________________________________________________________
Address __________________________________________________________________________________________________
City _____________________________________ stAte _______ ZiP _____________________________________________
PhONe Number ______________________________ FAX Number _______________________________________________
emAiL _____________________________________________________________________________________________________
Page Size (trim) 8.125”(w) x 10.875”(h)
Please see the Trunkline Specifications page for production requirements.
Full page (no bleed) 7.125”(w) x 9.875”(h)............................................ $2,000 SCHEDULE
Full page (bleed) 8.375”(w) x 11.125”(h)............................................... $2,000
spring (march – may)
half page horizontal (no bleed) 7.125”(w) x 4.875”(h) .......................... $1,000 Materials Due:
half page horizontal (bleed) 8.125”(w) x 5.625”(h) ............................... $1,000 January 15
half page vertical (no bleed) 3.375”(w) x 9.875”(h) ............................... $1,000 summer (June – Aug.)
half page vertical (bleed) 4”(w) x 11.125”(h) ......................................... $1,000 Materials Due:
April 15
Quarter page 3.375”(w) x 4.875”(h) ........................................................ $500
Fall (sept. – Nov.)
eighth page (business Card size) 3.375”(w) x 2.5” (h) .............................. $250 Materials Due:
digital Package* ....................................................................................... $800 July 15
Digital Package includes 1/4 page print ad in Trunkline with Zoo website, E-Blast, Facebook & Twitter Post
Winter (dec. – Feb.)
Materials Due:
number of Ads X Ad Price — discount = totAL October 15
sPeCiAL iNstruCtiONs ______________________________________________________________________________________
___________________________________________________________________________________________________________
TERMS AND CONDITIONS: this Agreement is subject to the following disclaimers and all of the terms, conditions and publication requirements set forth
on the reverse side hereof. A facsimile of this Order/Agreement will be considered an original document. this order agreement becomes binding on both
parties when accepted by the Louisville Zoo and cannot be changed by any verbal instruction, agreement, or condition.
DISCLAIMER OF WARRANTIES & LIMITATIONS OF LIABILITY: ZOO disCLAims ALL WArrANties, eXPressed Or imPLied, iNCLudiNG ALL
WArrANties OF merCANtAbiLity ANd FitNess FOr A PArtiCuLAr PurPOse. iN NO eveNt shALL ZOO be resPONsibiLe FOr ANy iNCideNtAL,
sPeCiAL, eXemPLAry Or CONseQueNtiAL dAmAGes, iNCLudiNG, but NOt Limited tO, ALL direCt ANd iNdireCt LOst PrOFits, reGArdLess OF
Whether thOse dAmAGes Are FOreseeAbLe.
Be execution hereof, advertiser’s authorized respresentative acknowledges that the above information is accurate and complete, and that
he/she has read, understands and agrees to all of the terms and conditions on the reverse side.
X _____________________________________________________ X ____________________________________________________________
Accepted by Publisher – Louisville Zoo Accepted by Advertiser
Print Name _____________________________________________ Print Name ____________________________________________________
title __________________________________________________ title _________________________________________________________
date __________________________________________________ date _________________________________________________________
Payment Method: Cash or Check (Please make checks payable to Louisville Zoo, PO box 32750 Louisville, Ky 40233)
Credit Card visa masterCard American express
_________________________________ ___________ ______________________________________ _______________________________________
Credit Card Number exp. date Name on Credit Card (please print) signature
Contact: terri.lenahan-downs@louisvilleky.gov Phone: (502) 238-5330 Fax: (502) 459-2196
8/9/2011
terms and Conditions for Louisville Zoo’s trunkline Publication
this AGreemeNt, made and entered into by and between the LOuisviLLe/JeFFersON COuNty metrO
GOverNmeNt, by and through its LOuisviLLe ZOOLOGiCAL GArdeNs, herein referred to as “metrO
GOverNmeNt” or “PubLisher”, and “Advertiser”, as noted on the insertion Order on the reverse side.
GENERAL TERMS
1. Advertiser’s And/Or Agency’s Responsibility: Advertiser warrants 9. Cancellations: existing advertisements purchased under this Agreement
that it owns the material it is requesting be published in trunkline, may only be cancelled 30 days prior to the next publication deadline.
both the physical material itself and intellectual property in same. in Any such request to cancel this Agreement in whole or part must be
consideration of the Publisher’s acceptance of such advertisements/ received by Publisher in writing, certified mail return receipt requested to
paid space the Advertiser will protect, indemnify and save the Publisher Louisville Zoo, 1100 trevilian Way, Louisville, Ky 4213. if this Agreement
harmless from and against any loss or expense resulting from claims or is canceled or breached in part, the Agreement amount will be pro-rated
suits based upon the contents or subject matter for such advertisements/ and any volume discounts will not apply.
paid space, including without limitation, claims or suits for defamation, 10. Employer/Employee Relationship: it is expressly understood that no
libel, violation of privacy, unauthorized use of name or likeness, employer/employee relationship is created by this Agreement nor does it
plagiarism or copyright infringement. cause Advertiser to be an officer or official of the metro Government. by
2. Advertisement/Paid Space – Design/Production: All advertising executing this Agreement, the parties hereto certify that its performance
materials supplied by Advertiser must conform to the specifications will not constitute or establish a violation of any statutory or common
required by the Publisher. Advertiser must deliver print-ready law principle pertaining to conflict of interest, nor will it cause unlawful
advertisements to the Zoo by date specified on the insertion order. All benefit or gain to be derived by either party.
advertising materials designed and produced by Publisher are exclusively 11. Law: this Agreement shall be governed by and construed in accordance
for use in the Publisher’s products. Any further use of these ads, designs, with the laws of the state of Kentucky and united states of America. in
logos or materials in media not produced by the Publisher must be the event of any proceedings regarding this Agreement, the Parties agree
negotiated between the Publisher and Advertiser. Publisher is not that the venue shall be the state courts of Kentucky or the u.s. district
responsible for Advertiser-owned advertising materials left unclaimed 60 Court for the Western district of Kentucky, Louisville division. All parties
days after publication date. expressly consent to personal jurisdiction and venue in such Court for
3. Color: because of difference in equipment, paper, inks and other the limited and sole purpose of proceedings relating to this Agreement
conditions pertaining to production pressroom operations, a reasonable or any rights or obligations arising thereunder. service of process may be
variation in color between advertising copy submitted and the published accomplished by following the procedures prescribed by law.
advertisement shall be deemed acceptable. 12. Authority: the Advertiser, by execution of this Agreement, does
4. Copy Responsibility: submission of copy is the responsibility of the hereby warrant and represent that it is qualified to do business in the
Advertiser. Advertiser shall be liable for the cost of any contracted-for state of Kentucky, has full right, power and authority to enter into this
space not used and space will be allocated at discretion of the Publisher. Agreement.
No oral conditions or copy instructions which conflict with the policies 13. Entire Agreement: this Agreement constitutes the entire agreement
of the Publisher as set forth in the rate card or this Agreement shall bind and understanding of the parties with respect to the subject matter
the Publisher. set forth herein and this Agreement supersedes any and all prior and
5. Copy Acceptance: the Publisher reserves the right to reject any contemporaneous oral or written agreements or understandings
advertising wording, substance, or appearance deemed in the sole between the parties relative thereto. No representation, promise,
discretion of publisher to be objectionable, or incompatible with inducement, or statement of intention has been made by the parties
the brand of the Louisville Zoo, and urL address to sites deemed that is not embodied in this Agreement. this Agreement cannot be
objectionable with or without notice and whether or not such wording, amended, modified, or supplemented in any respect except by a
substance, appearance or urL address was previously acknowledged or subsequent written agreement duly executed by all of the parties hereto.
published. 14. Successors: this Agreement shall be binding upon and inure to the
6. Errors/Omissions: in the event of an error, it is the Advertiser’s benefit of the parties hereto and their respective heirs, successors and
responsibility to notify the Publisher within 30 days of publication. assigns.
Liability due to Publisher’s error shall not exceed the charge for 15. Severability: if any court of competent jurisdiction holds any provision
advertisements actually occupied by the item in which the error was of this Agreement unenforceable, such provision shall be modified to
made. the Publisher assumes no liability if, for any reason, it becomes the extent required to make it enforceable, consistent with the spirit and
necessary to omit an advertisement. intent of this Agreement. if such a provision cannot be so modified, the
7. Payment Terms: invoices are payable upon receipt unless otherwise provision shall be deemed separable from the remaining provisions of
stated by the metro Government. invoices created by the Publisher this Agreement and shall not affect any other provision hereunder.
will be accepted as correct unless the Publisher is notified of errors in
writing, certified mail return receipt to Louisville Zoo, 1100 trevilian Way,
Louisville, Ky 40213 within thirty days of the invoice date. Payment will
be made to the Publisher’s banking lockbox address at P.O. box 37250,
Louisville, Ky 40233. Accounts delinquent 30 days will be charged
interest at the rate of 12% per annum, (1.0%) per month. in the event
Advertiser defaults or is otherwise late in payment, Advertiser shall be
liable for all fees and cost of collection, including but not limited to
reasonable attorney’s fees and other court costs incurred by Publisher in
the collection of said invoices. Advertiser and their Agents/Agency are
jointly and severally liable for monies due to the Publisher.
1100 Trevilian Way
8. Suspension of Publication for Non-Payment: Publisher reserves the
right to cease the publication of advertisements upon a default in the PO Box 37250
payment of any installment due, as well as to invoice the advertiser (502) 459-2181 (phone)
in an amount equal to the difference between the rate shown on the (502) 459-2196 (fax)
agreement and the actual rate earned as per rate card. the short rate is
www.louisvillezoo.org
due and payable immediately upon receipt of such invoice.
Louisville Zoo trunkline
reader Profile
Louisville Zoo is:
The #1 attraction in Kentucky for Families and children ages 12 and under
(Scarborough Research)
Highest attendence for a non-profit attraction in Kentucky (Business First) with
record attendance of 867,000 in 2010/2011.
Commited To Our Mission • 38,000 member households (estimated 153,000 people)
• dedicated to bettering the bond between people and • 34% – 24-54 age range
the planet by providing excellent care for animals, • young families with two or more children ages twelve
a great experience for visitors and leadership in and under in the household (or grandparents and
conservation activities grandchildren)
• 85% own their own home
Known for Award-winning Exhibits • 83% college graduate or higher
• Over 1700 animals in 134 acre botanical garden. • Average household income, $65,000 plus
• Nationally recognized, award-winning exhibits and the
Engaged Parents / Grandparents
only botanical garden in Kentucky accredited by the
• energetic and on the go people who love animals
American Association of museums (AAM)
• highly invested in quality experiences of their children
• One of only 206 Zoos/Aquariums in North America
• derive pleasure from their children’s educational growth
to meets rigorous accreditation standards set by the
and well being.
American Association of Zoos & Aquariums (AZA) and
• seek out fun and interactive experiences to share
state Zoo of Kentucky
Nature Lovers
Dedicated to Conservation and Education • view the Zoo as an escape from the everyday ‘grind’
• Committed to preserving and caring for species that are and enjoy the unique environment and relaxed setting
threatened and endangered the brand offers
• supporting critical conservation projects worldwide.
• engaging over 100,000 students annually Editorial
• Feature articles on animals and botanical themes, zoo
exhibits, conservation issues, education programs and
Trunkline Magazine Circulation Base related topic
• 40,000 Zoo member and donor households. 38,000 • highlight special events, camps, classes and zoo
mailed to homes three times per year programs
Zoo Member Profile
Trunkline
the LouisviLLe Zoo faLL 2009 the LouisviLLe Zoo summer 2009 the LouisviLLe Zoo sPRiNG 2009
the LouisviLLe Zoo spring 2011
“The world’s
largesT
Inside: halloween
parTy!”
Presented by Meijer Bringing
inside
up BaBy!
After a rough start,
Old Friends n Fall & Winter
baby giraffe Bakari
Camps & Classes
is thriving
n Glacier Run Update
inside
n The Zoo’s 40th Birthday n Summer & Fall
Camps & Classes
Spring and
n New Gift
Summer Camps
& Classes
Shop Opens
Glacier Run
n Summer Events
Calendar
Grand Opening April 26
GoinG Ape
for orAnGutAns
inside
Party for
the Planet
n Spring & Summer Camps & Classes
Powered n New High Adventure Course
by LG&E and KU
n A Day in the Life of the Gorilla Forest Staff
Louisville Zoo
trunkline specifications
Ad siZes & meAsurements
the LouisviLLe Zoo winter 2008
Trunkline Magazine is a web
offset printed, four-color process, FULL PAGE FULL PAGE
(With bleed) (No bleed)
saddle-stitched magazine.
8.375” x 7.125” x
INSIDE
Winter
Wonderland
Enjoy the beauty
Electronic prepress is done in- 11.125” 9.875”
house, and all advertisements
of the ‘quiet’ season
n Meet Our at the Zoo
Arctic Ambassador
n Holiday Gift
Giving Ideas
must be submitted digitally.
n MetaZoo
Education Programs
Disk Requirements
submit Cds or files sent via the internet HALF PAGE
HALF PAGE
HORIZONTAL
HORIZONTAL
File Requirements (With bleed)
(No bleed)
indesign Cs3/Adobe illustrator/Photoshop 7.125” x
8.125” x 4.875”
Acceptable File Formats: 5.625”
high resolution 4C PdFs are preferred.
We can also accept: tiFF, ePs, JPG
• must include all fonts (printer and screen fonts) and graphics used in file.
• PdFs must have fonts imbedded in the file.
• resolution must be 300 dpi for all images. HALF PAGE
• All colors must be converted to CmyK. No Pantone or spot colors. HALF PAGE vERTICAL
• screens should be 150-line vERTICAL (No bleed )
(With bleed) 3.375” x
Electronic Files & Requirements 4” x 11.125” 9.875”
Louisville Zoo is not responsible for additional output charges on electronic
files that are incorrectly assembled. Art submitted on disk or via email will
run “as is.” there will be no match print proof shown to client for approval
and no color correction on scans or any other areas of artwork.
PLEASE UP LOAD YOUR ELECTRONIC FILE TO:
http://www.louisvillezoo.org/info/upload.htm QUARTER
Type in password: Zoo.Webcargo@LouisvilleKy.gov PAGE EIGTH PAGE
Ad Production 3.375” x 3.375” x 2.5”
Published rates include: reducing or enlarging supplied art to comply with 4.875”
Louisville Zoo trunkline size dimensions. All other alterations or corrections
will be quoted on an individual basis.
Discounts
Non-profit agencies with 501 (c) (3) designation afforded 10% discount. Press reAdy mAteriALs due:
Advertising Information Contact January 15
Terri Lenahan-Downs, CGW March/Spring issue
Partnership marketing manager
April 15
Louisville Zoo
1100 trevilian Way
June/Summer issue
Louisville, Ky 40213 July 15
September/Fall Halloween issue
terri.lenahan-downs@ louisvilleky.gov
502-238-5330 October 15
Fax 502-459-2181 December Winter issue
www.louisvillezoo.org