JasperCV_000

CURRICULUM VITAE







Cynthia R. Jasper



Department of Consumer Science

School of Human Ecology

University of Wisconsin-Madison

1305 Linden Drive

Madison, Wisconsin 53706

(608) 262-2384

crjasper@wisc.edu





Education



1984 Ph.D., University of Wisconsin-Madison



1982 M.S., University of Wisconsin-Madison



1974 B.S., Northern Michigan University



Positions Held



2006 - present Chair, Interdisciplinary Studies, School of Human Ecology, University of Wisconsin-

Madison



1997 - present Professor, Consumer Science, School of Human Ecology, University of Wisconsin-

Madison



2002 - 2013 Vaughn Bascom Professorship in Women and Philanthropy



2009 - 2010 Assistant Director, Entrepreneurial Residential Learning Community, University of

Wisconsin-Madison



1996 - 2008 Chair, Consumer Science, School of Human Ecology, University of Wisconsin-

Madison



1993 - 1997 Associate Professor, Consumer Science, School of Human Ecology, University of

Wisconsin-Madison



1993 - 1997 Adjunct Associate Professor, Environment, Textiles and Design, School of Human

Ecology



1986 - 1993 Assistant Professor, Environment, Textiles and Design, School of Family Resources

and Consumer Sciences, University of Wisconsin-Madison



1989 - 1993 Director of the Retailing Program, School of Family Resources and Consumer

Sciences, University of Wisconsin-Madison

Cynthia Jasper 2







1988 - 1989 Acting Director of the Retailing Program, School of Family Resources and Consumer

Sciences, University of Wisconsin-Madison



1984 - 1986 Lecturer/Administrative Specialist, Environment, Textiles and Design, University of

Wisconsin-Madison



1982 - 1984 Teaching Assistant, Environment, Textiles and Design, University of Wisconsin-

Madison



1983 Project Assistant, Helen Allen Textile Collection, University of Wisconsin-Madison



1980 - 1981 Research Assistant, Environment, Textiles and Design, University of Wisconsin-

Madison



1978 - 1981 Retail Sales, Singer Company, Madison, Wisconsin



1976 - 1978 Adult Education Teacher, Nicolet College and Technical Institute, Rhinelander,

Wisconsin



1975 - 1978 Teacher, Lac du Flambeau Public School, Lac du Flambeau, Wisconsin



1975 - 1977 Teacher, Arbor Vitae-Woodruff Public School, Woodruff, Wisconsin



1975 - 1978 Retail Sales, Fisher Creative Interiors, Minocqua, Wisconsin



Honors and Awards



2008 - 2013 Upon successful completion of the first 5 year appointment, the Vaughan Bascom

Professorship was renewed for another 5 years.



2009 - 2011 Member, African Studies Program. This is an interdisciplinary program with 70 faculty

from 6 different colleges and about 30 departments at the UW-Madison.



2008 - 2009 Sellery Hall Entrepreneurial Residence Faculty Fellowship Award.



2007 Post-Tenure Review Completed.



2007 Awarded Honorary Membership, Phi Upsilon Omicron.



2002 - 2007 Awarded the Vaughan Bascom Professorship in Women and Philanthropy.



2002 Post-Tenure Review Completed.



2001 Northeast Regional Research Award for Excellence from the Northeast Regional

Directors as a member of NE 167-Family Business Viability.



2000 Brenda Pfaehler Award of Excellence, TRIO, Student Support Services Program. This

Cynthia Jasper 3



is a federally funded program designed to provide academic support to low-income first

generation college students and students with disabilities.



1997 - 1998 Administrative Development Seminar, University of Wisconsin-Madison.



1997 Promoted from Associate Professor to Professor.



1996 Professional Excellence Award, University of Wisconsin Alumni Association.



1995 - 1996 Sabbatical Leave Grant, University of Wisconsin-Madison.



1993 Promoted from Assistant Professor to Associate Professor with Tenure.



1991 Panhellenic Council/Interfraternity Council Faculty Award.



1991 Research-Service Award, University of Wisconsin-Madison.



1981 - 1982 Helen Cooper Mercer Doctoral Fellowship.



1980 Omicron Nu Honor Society.



1979 Helen Cooper Mercer Fellowship.



1974 Graduated Magna Cum Laude, Northern Michigan University.



1972 - 1974 Board of Control Scholarship, Northern Michigan University.



Research and Publications



Papers Published and Accepted for Publication (Referred and Invited)



1. Lee, Y.G., Jasper, C.R., & Fitzgerald, M.A. (2010) Gender Differences in Perceived Business Success

and Profit Growth among Family Business Managers. Journal of Family and Economic Issues, 31 (4),

458-474.



2. Jasper, C.R. (2010) Women’s Leadership in Philanthropy. Leadership in Nonprofit Organizations.



3. Jasper, C.R. (2010) Connecting with the Conscious Consumer: Products Inspired by Nature are

Appealing to Consumers who have an Eye on Natural Health and Wellness. Contact Lens Spectrum,

Special Edition Publication 2010, 16-19 (Invited to contribute).



4. Jasper, C.R. (2010) Bio-inspired Products and the Conscious Consumers. European Edition of

Contact Lens Spectrum (Invited to contribute).



5. Hu, H. & Jasper, C.R. (2010) A Revisit to the Theoretical Model of Store Image and its Application

to Chinese Consumers. Journal of International Consumer Marketing, 22 (2), 1-13.



6. Sanguanpiyapan, T. & Jasper, C.R. (2010) Consumer Insights into Luxury Goods: Why They Shop

Where They Do in a Jewelry Shopping Setting. Journal of Retailing and Consumer Services, 17 (1), 152-

Cynthia Jasper 4



160.



7. Lennon, S.J., Ha, Y., Johnson, K.K.P., Jasper, C.R., Damhorst, M.L., & Lyons, N. (2009) [Originally

published online July 15, 2008] Rural Consumers’ Online Shopping for Food and Fiber Products

as a Form of Outshopping. Clothing and Textiles Research Journal, 27 (1), 3-30.



8. Hu, H. & Jasper, C.R. (2007) A Qualitative Study of Mall Shopping Behaviors of Mature Consumers.

Journal of Shopping Center Research, 14 (1), 39-60.



9. Lennon, S.J. M., Johnson, K. K. P., Jolly, L.D., Damhorst, M.L., & Jasper, C.R. (2007) A

Longitudinal Look at Rural Consumer Adoption of Online Shopping. Psychology and Marketing, 24

(4), 375-406.



10. Hu, H. & Jasper, C.R. (2007) A Cross-Cultural Examination of the Effects of Social Perception

Styles on Store Image Formation. Journal of Business Research, 60 (3), 222-230.



11. Jasper, C.R. (2006) The Role of Women Business Owners and Women Executives as

Philanthropists. In Shaw-Hardy, S. (Ed.) New Directions for Philanthropic Fundraising. San Francisco:

Wiley.



12. Heck, R.K.Z., Danes, S.M., Fitzgerald, M.S., Haynes, G.W., Jasper, C.R., Schrank, H.L., Stafford, K.,

& Winter, M. (2006) Role of family in family business entrepreneurship. In P.Z. Poutziouris, K.X.

Smyrnios, & S. Klein, (Eds). Family Business Research Handbook. International Family Enterprise

Research Academy (IFERA) & Edward Elgar Publishing.



13. Hu, H. & Jasper, C. R. (2006) Social Cues in the Store Environment and their Impacts on Store

Image. International Journal of Retail and Distribution Management, 34 (1), 25-48.



14. Jasper, C.R. (2006) Retailing and Older Consumers. In Schulz, R. (Editor). The Encyclopedia of Aging.

New York: Springer Publishing Company.



15. Oh, H. & Jasper, C.R. (2006) Processing of Apparel Advertisements: Application and Extension of

Elaboration Likelihood Model. Clothing and Textiles Research Journal, 24 (1), 15-32.



16. Johnson, K.K.P., Yoo, J.J., Rhee, J., Lennon, S., Jasper, C.R., & Damhorst, M.L. (2005) Multi-

Channel Shopping: Channel Use Among Rural Consumers. International Journal of Retail and

Distribution Management.



17. Jung, H.J. & Jasper, C.R. (2005) The Relationships between Women’s Satisfaction of their Lower

Body Parts and Their Overall Weight Satisfaction: A Study of Women in their Twenties to their

Fifties. Journal of Fashion Business, 9 (3), 1-7.



18. Johnson, K.K.P., Lennon, S.J., Yoo, J., Jasper, C.R., & Damhorst, M.L. (2005) Variables

Discriminating Among Rural Online Shoppers and Non-Shoppers of Apparel and Home

Furnishings Products. Clothing Research Journal, 3 (2), 67-77.



19. Hu, H. & Jasper, C.R. (2004) Men and Women: A Comparison of Shopping Mall Behavior. Journal of

Shopping Center Research, 11 (1), 113-131.

Cynthia Jasper 5







20. Jasper, C.R., Goebel, K.P., & Lee, Y. (2003) Business Issues: Retirement Planning/Succession and

Other Business Issues for Home-Based Business Owners. In Heck, R.K.Z., Puryear, A.N., &

Tombline, P.A. (Eds.). A toolkit for home-based entrepreneurs. NY, NY: Baruch College, Lawrence N.

Field Center of Entrepreneurship and Small Business. 113-124.



21. Lee, Y.G., Jasper, C. R., & Goebel, K. (2003) A Profile of Succession Planning: Among Family

Business Owners. Journal of Financial Counseling and Planning, 14 (2), 1-12.



22. Johnson, K.P., Lennon, S., Jasper, C.R., Damhorst, M. L., & Lakner, H. (2003) An Application of

Roger’s Innovation Model: Use of the Internet to Purchase Apparel, Food, and Home Furnishing

Products by Small Community Consumers. Clothing and Textiles Research Journal, 21 (4), 185-196.



23. Jasper, C. R. (2002) Retail and Older Adults. In Ekerdt, David J., Applebaum, Robert A., Holden,

Karen C., Post, Stephen G., Rockwood, Kenneth, Schulz, Richard, Sprott, Richard L., and

Uhlenberg, Peter, (Eds.). Encyclopedia of Aging. New York: Macmillan Reference USA. 1181-1186.



24. Heck, R. K. Z., Jasper, C. R., Stafford, K., Winter, M., & Owen, A. J. (2000) Using a Household

Sampling Frame to Study Family Businesses: The 1997 National Family Business Survey. In J. A.

Katz (Ed.), Databases for the Study of Entrepreneurship. Advances in Entrepreneurship, Firm

Emergence and Growth, (4), 229-287. Stanford, CT: JAI Press.



25. Jasper, C. R., Goebel, K., Stafford, K., & Heck, R. (2000) A Gender Comparison of Business

Management Practices of Home-Based Business Owners. In Hennon C. B., Loker, S., & Walker,

R., (Eds.). Gender and Home-Based Employment. Westport, 119-136. CT: Auburn House.



26. Kean, R., Gaskill, L., Leistritz, L., Jasper, C., Bastow-Shoop, H., Jolly, L., & Sternquist, B. (1998)

Effects of Community Characteristics, Business Environment, and Competitive Strategies on

Rural Retail Business Performance. Journal of Small Business Management, 36 (2), 45-57.



27. Lee, Y. J. & Jasper, C. (1997) South Korean Consumers’ Shopping Motivations, Clothing

Involvement, and Intention to Purchase From Catalogs. In N. Miller & M. Littrell (Eds.).

International Consumer Behavior Collection of Readings.



28. Gaskill, L., Jasper, C., Bastow-Shoop, H., Jolly, L., Kean, R., Leistritz, L., & Sternquist, B. (1996)

Operational Planning and Competitive Strategies of Male and Female Retailers. The International

Review of Retail, Distribution and Consumer Research, 6 (1), 76-96.



29. Sternquist, B., Jolly, L., Leistritz, L., Kean, R., Bastow-Shoop, H., Jasper, C., & Gaskill, L. (1996)

Rural Retailers: Using a Bankruptcy Model to Predict High Profit Versus Low Profit Firms.

Journal of Small Business and Entrepreneurship, 13 (1), 9-24.



30. Klassen, M., Clayson, D., & Jasper, C. (1996) Perceived Effect of a Salesperson’s Stigmatized

Appearance on Store Image: An Experimental Study of Students’ Perceptions. The International

Review of Retail, Distribution and Consumer Research, 6 (2), 221-230.



31. Yoon, J. C. & Jasper, C. R. (1996) Key Dimensions of Women’s Ready-to-Wear Apparel:

Developing a Consumer Size-Labeling System. Clothing and Textiles Research Journal, 14 (1), 89-95.

Cynthia Jasper 6







32. Bastow-Shoop, H., Leistritz, L., Gaskill, L., Jasper, C., Jolly, L., Kean, R., & Sternquist, B. (1995).

Factors Affecting the Financial Viability of Rural Retail Businesses. Journal of the Community

Development Society, 26(2), 169-185.



33. Crank, W. M., Jasper, C., Meyer, S., & Sternquist, B. (1995) The Rural Retailer in Tourist

Communities: Problems and Implications for Managerial Strategies. Journal of Travel and Tourism

Marketing, 4 (2), 99-105.



34. Jasper, C. & Roach-Higgins, M. E. (1995) Dress: Views on Time and Place. Previously published

article reprinted in M. E. Roach-Higgins, J. Eicher, & K. Johnson (Eds.). Dress and Identity, 374-

377.



35. Jasper, C. & Roach-Higgins, M. E. (1995) Role Conflict and Conformity in Dress. Previously

published article reprinted in M. E. Roach-Higgins, J. Eicher, & K. Johnson (Eds.). Dress and

Identity, 139-146.



36. Yoon, J. C. & Jasper, C. R. (1995) Consumer Preferences for Size Description Systems for Men’s

and Women’s Apparel. Journal of Consumer Affairs, 29 (2), 94-102.



37. Jasper, C. R. & Ouellette, S. (1994) Consumers’ Perceptions of Risk and the Purchase of Apparel

from Catalogs. Journal of Direct Marketing, 8 (2), 23-36.



38. Yoon, J. C. & Jasper, C. R. (1994) The Development of Size-Labeling Systems for Women’s

Garments. Journal of Home Economics and Consumer Studies, 18, March, 71-83.



39. Yoon, J. C. & Jasper, C. R. (1993). Garment-Sizing Systems: An International Comparison.

International Journal of Clothing Science and Technology, 5 (5), 28-37.



40. Klassen, M. L., Jasper, C. R., & Schwartz, A. M. (1993) Men and Women: Images of Their

Relationships in Magazine Advertisements. Journal of Advertising Research, 33 (2), 30-39.



41. Klassen, M. L., Jasper, C. R., & Hill, D. R. (1993) The Role of Physical Appearance in Managerial

Decisions. Journal of Business and Psychology, 8 (2), 181-198.



42. Miller, K. A., Jasper, C. R., & Hill, D. R. (1993) Dressing in Costume and the Use of Alcohol,

Marijuana and Other Drugs by College Students. Adolescence, 28 (109), 189-198.



43. Jasper, C. R., & Lan, R. P. (1992) Apparel Catalog Patronage: Demographic, Lifestyle and

Motivational Factors. Psychology and Marketing, 9 (4), 275-296.



44. O’Neill, M. & Jasper, C. R. (1992) An Evaluation of Models of Consumer Spatial Behavior Using

the Environment-Behavior Paradigm. Environment and Behavior, 24 (4), 411-440.



45. Miller, K. A., Jasper, C. R., & Hill, D. (1991) Costume and the Perception of Role and Identity.

Perceptual and Motor Skills, 72, 807-813.



46. Jasper, C. R. & Klassen, M. L. (1990) Stereotypical Beliefs About Appearance: Implications for

Cynthia Jasper 7



Retailing and Consumer Issues. Perceptual and Motor Skills, 71, 519-528.



47. Jasper, C. R. & Klassen, M. L. (1990) Perceptions of Salespersons’ Appearance and Evaluation of

Job Performance. Perceptual and Motor Skills, 71, 563-566.



48. Jasper, C. R. (1989) Cross-National Differences in Satisfaction/Dissatisfaction and Complaint

Behavior Concerning Apparel Products. Journal of Consumer Studies and Home Economics, 13, 151-159.



49. Jasper, C. R. (1989) Visual Resources and the Analysis of Historic Costume. Visual Resources: An

International Journal of Documentation, 5 (4), 325-335.



50. Jasper, C. R. (1989) Changes in Ojibwa (Chippewa) Dress: 1820-1980. American Indian Culture and

Research Journal, 12 (4), 17-37.



51. Jasper, C. R. & Roach-Higgins, M. E. (1988) Role Conflict and Conformity in Dress. Social Behavior

and Personality, 16 (2), 227-240.



52. Jasper, C. R. & Roach-Higgins, M. E. (1987) History of Costume: Theory and Instruction. Clothing

and Textiles Research Journal, 7 (4), 1-6.



Minor Publications



1. Jasper, C.R. (2010). The Abegg-Stifung Museum and Sustainable Textiles. International Textiles and

Apparel Association Newsletter, 33 (1), 8, 14.



2. Jasper, C. R. & Ouellette, S. J. (1994) Risk Perceptions and Apparel Catalog Purchases. Stores.



3. Jasper, C. R. & Vos, K. (1991) Curriculum Development in a Time of Change: A Clothing and

Textiles Case Study. Philosophical Paper, Department of Youth Development, Cooperative

Extension Programs, University of Wisconsin-Madison.



4. Jasper, C. R. (1988) New Perspectives on Communicative Functions of Apparel and Textiles: A

Review. Dress: The Annual Journal of the Costume Society of America, 14, 91-92.



5. Jasper, C. R., Wass, B., & Petrich, B. (1987) Toward Cultural Literacy: Developing Understanding.

Wisconsin Vocational Educator, 7.



Book Reviews



Jasper, C. R, & Lupton Metrish, E. (2011, March/April) Reviewers for the International Textile and

Apparel Newsletter. Reviewed book entitled Recycling Indian Clothing: Global Contexts of Reuse and Value

by Lucy Norris. 34 (2), 7.



Jasper, C. R. (2011, January/February) Reviewer for the International Textile and Apparel Association

Newsletter. Reviewed books written as Resources for Teaching Retailing, Promotion and Design Courses. 34

(1), 7.



Jasper, C. R. (2010, November/December) Reviewer for the International Textile and Apparel

Cynthia Jasper 8



Association Newsletter. Reviewed book entitled Social Responsibility in the Global Apparel Industry by M.

Dickson, S. Locker, and M. Eckman. Vol. 32.



Jasper, C. R. (2009, July/August) Reviewer for the International Textile and Apparel Association

Newsletter. Reviewed five books published by the Woodhead Press of Oxford. These five books

titles and authors are as follows: Advances in Carpet by K. Goswami, Identification of Textile Fibers by M.

Houck, Fatigue Failure of Textiles by M. Miraftab, Advanced Textiles for Wound Care by S. Rajendran, &

Polyolefin Fibres: Industrial and Medication Applications by S. Ugbolue. 31 (6), 6.



Jasper, C. R. (2009, March/April) Reviewer for the International Textile and Apparel Association

Newsletter. Reviewed two books, Menswear: Business to Style by M. Londrigan and The Men’s Fashion

Reader by A. Reilly and S. Cosbey. 31 (4), p. 4.



Jasper, C. R. (2007, July/August) Reviewer for the International Textile and Apparel Association

Newsletter. Reviewed Clothing Gandhi’s Nation by L. Trivedi. 30 (6), 7.



Jasper, C. R. (2007, November) Reviewer for the International Textile and Apparel Association

Newsletter. Reviewed Experiential Retailing: Concepts and Strategies that Sell by Youn-Kyung Kim,

Pauline Sullivan, and Judith Cardona Forney. Vol. 29.



Jasper, C. R. (2006, July) Reviewer for the International Textile and Apparel Association Newsletter.

Reviewed Costume in Performance by Sally Queen. 28 (4), 3.



Jasper, C. R. (2006, July) Reviewer for the International Textile and Apparel Association Newsletter.

Reviewed American Coverlets and Their Weavers: Coverlets from the Collection of Foster and Muriel McCarl

(Including a Dictionary of More Then 700 Coverlet Weavers) by Clarita Anderson. 28 (4), 3.



Jasper, C. R. (2005, November) Reviewer for the International Textile and Apparel Association

Newsletter. Reviewed Encyclopedia of Clothing and Fashion edited by Valerie Steele. 27 (4), 6.



Jasper, C. R. (2004, March) Reviewer for the International Textile and Apparel Association Newsletter.

Reviewed The Sari by Mukulika Banerjee and Daniel Miller. 26 (4), 6.



Jasper, C. R. (2003, January) Reviewer for the International Textile and Apparel Association Newsletter.

Reviewed Fabric Swatch Kit by Clay Hunter. 26 (1), 3.



Jasper, C. R. (2002, September) Reviewer for the International Textile and Apparel Association

Newsletter. Reviewed The Englishness of English Dress, edited by Christopher Breward, Becky Conekin,

and Caroline Cox. 2002. Oxford and New York: Berg. 25 (16), 4-5.



Extension Publications



Kean, R., Jasper, C. R., Thayer, C., & Vigna, D. (2001) Impact of Technology on Rural Consumer

Access To Food and Fiber Products. Extension Publication.



Brown, P., Jasper, C. R., Goebel, K., et al. (1998) Southern United States Family Businesses: Interaction

in Work and Family Spheres. Regional extension publication.

Cynthia Jasper 9



Duncan, K., Jasper, C. R., Goebel, K., et al. (1998) Manitoba, Canada, Family Businesses: Interaction in

Work and Family Spheres. Regional extension publication.



Jasper, C. R., Goebel, K., et al. (1998) North Central United States Family Businesses: Interaction in

Work and Family Spheres. Regional extension publication.



Jasper, C. R., Goebel, K., et al. (1998) Northeastern United States Family Businesses: Interaction in

Work and Family Spheres. Regional extension publication.



Jasper, C. R., Goebel, K., et al. (1998) Western United States Family Businesses: Interaction in Work

and Family Spheres. Regional extension publication.



Sternquist, B., Gaskill, L., Jasper, C. R., Bastow-Shoop, H., Kean, R., Leistritz, L., & Jolly, L. (1996)

Assessing Your Marketing Planning and Strategies: Rural Retailers. NCR 594. Regional extension

publication.



Sternquist, B., Jolly, L., Leistritz, L., Kean, R., Bastow-Shoop, H., Jasper, C. R., & Gaskill, L. (1994)

Rural Retailers: Financial Profile on High, Medium, and Low Profit Firms. NCR-555. Regional

extension publication.



Published Abstracts



1. Hu, H. & Jasper, C. R. (2005) A Cross-Cultural Examination of Consumers’ Perceptions of Store

Image: The Impacts of Cognitive Style on Social Perceptions. Preceedings of the Royal Bank

International.



2. Gutter, M.S., Jasper, C. R. & Wang, L. (2004) The Impact of Lifetime Income on Charitable Giving.

Consumer Interest Annual, Vol. 50.



3. Johnson, K.K.P., Lennon, S., Damhorst, M.L. & Jasper, C. R. (2003) Predictors of internet shopping

among rural consumers. In N. Owens (Ed). International Textile and Apparel Association. Proceedings

[abstract]. Monument, CO.



4. Hu, H. & Jasper, C. R. (2003) Social Orientation of a Store and Its Impact on Consumers’

Perception of Store Image. Proceedings of the 2003 Annual Meeting of the Academy of

Marketing Science.



5. Lennon, S., Johnson, K., Damhorst, M.L., Jasper, C. R., & Lakner, H. (2002) Rural Consumers’ Use

of the Internet to Purchase Food and Fiber Products. International Textile and Apparel Association

Proceedings.



6. Lee, Y.G., Hong, G. S., Jasper, C. R., & Goebel, K. (2002) Succession Planning Behavior among

Family Business Owners. Proceedings of the 2002 Association For Financial Counseling and Planning

Education Annual Conference, 57.



7. Oh, H., & Jasper, C. R. (2000) Consumer Attitudes Toward Products Presented in Catalogs.

International Textile and Apparel Association Proceedings.

Cynthia Jasper 10







8. Lee, Y.J., & Jasper, C. R. (2000) An Analysis of Magazine Advertisements for Products Aimed at

Controlling Aging. International Textile and Apparel Association Proceedings.



9. Fitzgerald, M.A., Furry, M.M., German, L., Goebel, K., Heck, R.K.Z., Jasper, C. R., Muske, G., &

Walker, R. (1999) Healthy family businesses make healthy families. Family Relations and Human

Development/Family Economics and Resource Management Biennial, 3, 6-7.



10. Masuo, D. M., Fong, G., Cabal, C., Goebel, K. & Jasper, C. R. (1999) Minority family businesses in

the U.S.: Research and extension applications. In G. Olson, (Ed.), Proceedings of Third Biennial

Meeting of the Asian Consumer and Family Economics Association (ACFEA), Seoul, Korea, July 7-9,

239.



11. Brown, P.J., Jasper, C. R., Douglas, S., & Kean, R. (1998) Family Business Management Factors.

Proceedings of the 1998 Annual Conference of the International Family Business Program Association

Proceedings. San Antonio, TX, July 23-35. 46-50.



12. Oh, H., & Jasper, C. R. (1998) Affective and Cognitive Bases of Expressive and Utilitarian Products:

The Moderating Role of Involvement Level and Apparel Type in Brand Attitude Formation.

International Textile and Apparel Association Proceedings.



13. Chun, J., & Jasper, C. R. (1998) A Methodology for Classifying Apparel for Developing an

Anthropomorphic Sizing System. International Textile and Apparel Association Proceedings.



14. Oh, H., & Jasper, C. R. (Presenter). (1996) The Effectiveness of Appeals in Apparel Print

Advertising: The Role of Gender and Self-Image Congruence. International Textile and Apparel

Association Proceedings.



15. Klassen, M. & Jasper, C. R. (1995) A Cross-National Study of Verbal Information in Advertising in

Germany, Japan, and the United States. International Research Seminar on Marketing Communications and

Consumer Behavior Proceedings.



16. Oh, H., & Jasper, C. R. (1995) The Impact of Self-Image Congruence on Affective Reactions,

Believability, and Attitude Toward an Advertisement. International Textile and Apparel Association

Proceedings.



17. Jasper, C. R. (1991) A Discriminating Analysis of Cross-National Factors in Complaint Behavior

Among Apparel Purchasing Consumers. Association of College Professors of Clothing and Textiles

Proceedings, 153.



18. NCR-65 Committee (Jasper, C. R., member). (1991) Social Issues in the 21st Century: A Delphi

Techniques Study of the Role of Textiles and Clothing Research. Association of College Professors of

Clothing and Textiles Proceedings, 27-30.



19. Jasper, C. R. (1988) Apparel Retailing Strategies for Modifying Consumer Behavior 1946-1986.

Association of College Professors of Clothing and Textiles Proceedings.

Cynthia Jasper 11



20. Jasper, C. R. (1987) Forms and Communicative Functions of Ojibwa Indian Dress. Association of

College Professors of Clothing and Textiles Proceedings.



21. Jasper, C. R. (1986) Dress as a Symbol of Role. Association of College Professors of Clothing and Textiles

Proceedings.



22. Jasper, C. R. & Roach-Higgins, M. E. (1985). What Is History of Costume? Association of College

Professors of Clothing and Textiles Proceedings.



Scholarly Presentations



Refereed



1. Sanguanpiyapan, T.N. & Jasper, C.R. (2007, June 29) Consumers’ Patronage Behavior and Jewelry Shopping.

14th International Conference on Recent Advances in Retailing and Consumer Services Science,

San Francisco, CA.



2. Hu, H. & Jasper, C.R. (2006, May 26) A Revisit of the Theoretic Model of Store Image Formation and its

Application in Chinese Consumers. 2006 Academy of Marketing Science Annual Conference, San

Antonio, Texas.



3. Hu, H. & Jasper, C.R. (2005, September 24) A Cross-Cultural Examination of Consumers’ Perceptions of

Store Image: The Impacts of Cognitive Style on Social Perception. 2005 Royal Bank International Research

Seminar, Montreal, Canada.



4. Southward, L., Pate, S., Byrd, S., & Jasper, C.R. (2005, June 23) Are Consumers Finding the Perfect Fit?

Poster presented at the Annual Meeting of the American Association of Family and Consumer

Science, Minneapolis, MN.



5. Lennon, S., Johnson, K., Jasper, C.R., Jolly, L., & Damhorst, M.L. (2004, November 5) Online

Apparel Shopping among Rural Consumers: Changes in Apparel Online Shopping Adaptation. Paper

presented at the Annual Meeting of the International Textile and Apparel Association, Portland,

Oregon.



6. Goebel, K.P., Jasper, C.R., & Lee, Y.G. (2004, June 27) Succession Planning: Enhancing and in Transitions

Among Generations in Family Owned Business. Paper presented at the annual meeting of the American

Association of Family and Consumer Science, San Diego, CA.



7. Gutter, M., Jasper, C.R., & Wang, L. (2004, March 31) Charitable Giving and Allocation of Lifetime

Income. Paper presented at the 50th annual American Council of Consumer Interests conference,

Washington, D.C.



8. Johnson, K., Lennon, S., Damhorst., & Jasper, C.R. (2003, November 11) Predictors of Internet Shopping

Among Rural Consumers. Paper presented at the annual meeting of the International Textiles and

Apparel Association, Savannah, Georgia.



9. Chrenka, J., Gutter, M.S., & Jasper, C.R. (2003, April 4) Gender Differences in the Decision to Give Time or

Cynthia Jasper 12



Money. Paper presented at the annual meeting of the American Council of Consumer Interests,

Atlanta, Georgia.



10. Hu, H. & Jasper, C. R. (2003, May 6) Social Orientation of a Store and Its Impact on Consumers’ Perception of

Store Image. 2003 Annual Meeting of the Academy of Marketing Science.



11. Lee, Y.G., Hong, G.S., Jasper, C.R., & Goebel, K.P. (2002, November 21) Succession Planning Behavior

among Family Business Owners. Paper presented at the annual meeting of the Association of Financial

Counseling and Planning Education, Scottsdale, AZ.



12. Lennon, S. J., Johnson, K., Damhorst, M. L., Jasper C. R., & Lakner, A. (2002, August 9) Rural

Consumers’ Use of the Internet to Purchase Food and Fiber Products. Paper presented at the annual meeting

of the International Textile and Apparel Association, New York City, New York.



13. Johnson, K., Lennon, S., Damhorst, M.L., Jasper, C. R., & Lakner, H. (2002, February) A Test of

Roger’s Theory: Rural Consumers’ use of the Internet to Purchase Apparel, Food, and Home Furnishing Products.

Paper Presented at the Ohio State University E-Commerce Symposium.



14. Jasper, C. R., et al. (2000, November 9) Research Agenda 2000: Developing, Activating and Funding Team

Research. Paper presented at the annual meeting of the International Textile and Apparel

Association, Cincinnati, Ohio.



15. Oh, H. & Jasper, C. R. (2000, November 10). Consumer Attitudes Toward Products Presented in Catalogs.

Paper presented at the annual meeting of the International Textile and Apparel Association,

Cincinnati, Ohio.



16. Lee, Y. L. & Jasper, C. R. (2000, November 10) An Analysis of Magazine Advertising for Products Aimed

at Controlling Aging. Paper presented at the annual meeting of the International Textile and Apparel

Association, Cincinnati, Ohio.



17. Oh, H. & Jasper, C. R. (1999, August 24) Persuasion Processes of Emotional and Informational

Advertisements’ Effects of Product Type and Involvement Level. Paper presented at the annual meeting of

the American Psychological Association, Boston, Massachusetts.



18. Fitzgerald, M., Furry, M., Goebel, K., Heck, R., Jasper, C. R., Rowe, B., & Walker, M. (1999, June

24) Healthy Family Businesses Make Healthy Families. Paper presented at the annual meeting of the

American Association of Family and Consumer Sciences, Seattle, Washington.



19. Goebel, K., Jasper, C. R., Masuo, D., & Fong, G. (1999, July 8) A Profile of the American Family

Business: Research Results and Extension Applications. Paper presented as part of a research panel

presentation for the biennial meeting of the Asian Consumer and Family Economics Association,

Seoul, South Korea.



20. Kean, R., Miller, N., Brown, P., Douglas, S., Jasper, C. R. (1999, June 17) Profile of Computer Usage by

Family Owned Businesses: The Retail Sector. Paper presented at Rural Retailing: Technological Change

in the Rural Marketplace, Salt Lake City, Utah.

Cynthia Jasper 13



21. Miller, N., Kean, R., Douglas, S., Jasper, C. R., & Brown, P. (1999, June 17) Strategic Management in

Small Community Family Business. Paper presented at Rural Retailing: Technological Change in the

Rural Marketplace, Salt Lake City, Utah.



22. Brown, P. J., Jasper, C. R., Douglas, S., & Kean, R. (1998, July 24) Family Business Management Factors.

Paper presented at the annual conference of the International Family Business Program

Association, San Antonio, TX.



23. Oh, H., & Jasper, C. R. (1998, November 20) Affective and Cognitive Bases of Expressive and Utilitarian

Products: The Moderating Role of Involvement Level and Apparel Type in Brand Attitude Formation. Paper

presented at the annual meeting of the International Textile and Apparel Association, Dallas, TX.



24. Chun, J., & Jasper, C. R. (1998, November 19) A Methodology for Classifying Apparel for Developing an

Anthropomorphic Sizing System. Paper presented at the annual meeting of the International Textile

and Apparel Association, Dallas, TX.



25. Lee, Y. J., Jasper, C. R., & Rhee, E. Y. (1997, July 11) South Korean Consumers’ Shopping Motivations,

Clothing Involvement, and Intention to Purchase Apparel from Catalogs. Paper presented at conference

sponsored by the International Textile and Apparel Association and the Université de la Mode,

Lyon, France.



26. Jasper, C. R. & Oh, H. (1996, August 3) The Effectiveness of Appeals in Apparel Print Advertising: The Role

of Gender and Self-Image Congruence. Paper presented at the international meeting of the International

Textile and Apparel Association, Banff, Alberta, Canada.



27. Sternquist, B., Frazier, B., Bastow-Shoop, H., Jolly, L., Gaskill, L., Jasper, C. R., Kean, R., &

Leistritz, L. (1996, April) Community Activeness and Solidarity: Perceptions of Rural Retailers. Paper

presented at the national meeting of the American Collegiate Retailing Association, New Orleans,

LA.



28. Goebel, K. & Jasper, C. R. (1996, April 23) Gender Differences in Management Practices in Home-Based

Businesses. Paper presented at the Home-Based Business Conference, Milwaukee, WI.



29. Sternquist, B., Bastow-Shoop, H., Leistritz, L., Jolly, L., Gaskill, L., Jasper, C. R., & Kean, R. (1996,

March) The Role of Retailers’ Perceptions of Community Support on Retailer Performance. Paper presented at

the Third Beatrice Paolucci Symposium, Michigan State Univ, East Lansing, MI.



30. Sternquist, B., Frazier, B., Bastow-Shoop, H., Leistritz, L., Jolly, L., Gaskill, L., Jasper, C. R., & Kean,

R. (1996, March) The Role of Rural Retailers’ Perceptions of Community Support on Retailer Performance.

Poster presented at the Third Paolucci Symposium, Michigan State University, East Lansing, MI.



31. Sternquist, B., Niehm, L., Bastow-Shoop, H., Gaskill, L., Jasper, C. R., Jolly, L., Kean, R., & Leistritz,

L. (1996, March). Rural Retailers’ Attitudes Regarding Service Offerings: Implications for Strategy Development

and Profitability. Poster presented at the Third Paolucci Symposium, Michigan State University, East

Lansing, MI.



32. Oh, H., & Jasper, C. R. (1995, October 20) The Impact of Self-Image Congruence on Affective Reactions,

Cynthia Jasper 14



Believability, and Attitude Toward an Advertisement. Paper presented at the national meeting of the

International Textile and Apparel Association, Pasadena, CA.



33. Klassen, M., & Jasper, C. R. (1995, June 21) A Cross-National Study of Verbal Information in Advertising

in Germany, Japan, and the United States. Paper presented at the research seminar Marketing

Communications and Consumer Behavior, La Londe Les Maures, France.



34. Bastow-Shoop, H., Leistritz, L., Jolly, L., Gaskill, L., Jasper, C. R., Kean, R., & Sternquist, B. (1995,

June 2) Perceptions of Retail Success as Defined by Rural Operators and Validated by Financial Performance

Measures. Paper presented at the symposium Rural Retailing: Emerging Community Issues, Salt

Lake City, UT.



35. Jolly, L., Bastow-Shoop, H., Leistritz, L., Gaskill, L., Jasper, C. R., Kean, R., & Sternquist, B. (1995,

June 2) A Multi-State Study of Rural Retailers and Consumers. Paper presented at the symposium Rural

Retailing: Emerging Community Issues, Salt Lake City, UT.



36. Sternquist, B., Jolly, L., Leistritz, L., Kean, R., Bastow-Shoop, H., Jasper, C. R., & Gaskill, L. (1995,

June 1) Rural Retailers: Is There a Financial Profile for Success? Paper presented at the symposium Rural

Retailing: Emerging Community Issues, Salt Lake City, UT.



37. Feinberg, R., Douglas, S., Gaskill, L., Jasper, C. R., Jolly, L., Kean, R., Leistritz, L., Meyer, S.,

Minshall, B., Sternquist, B., Summers, T., & Wessel, K. (1995, June 3) What Consumers and Retailers

in Rural Areas Believe About Discount Retailers. Research abstract presented at the symposium Rural

Retailing: Emerging Community Issues, Salt Lake City, UT.



38. Kean, R., Gaskill, L., Leistritz, L., Jasper, C. R., Bastow-Shoop, H., Jolly, L., & Sternquist, B. (1995,

January 10) Effects of Economic Base and Community Characteristics on Business Environment, Competitive

Strategies and Business Performance. Paper presented at the United States Association for Small

Business and Entrepreneurship Conference, Boulder, CO.



39. Oh, H., & Jasper, C. R. (1994, October 22) Measurement Development: Affective Reactions to Apparel

Advertisements. Paper presented at the national meeting of the International Textile and Apparel

Association, Minneapolis, MN.



40. Leistritz, L., Bastow-Shoop, H., Gaskill, L., Jasper, C. R., Jolly, L., Kean, R., & Sternquist, B. (1994,

August 12) Factors Affecting the Financial Viability of Rural Retail Businesses. Paper presented at the

national meeting of the Rural Sociological Society, Portland, OR.



41. Lee, Y. J., Jasper, C. R., & Rhee, E. Y. (1994, April 16). The Perceived Benefits and Risks of Shopping for

Apparel by Catalog: A Korean Case Study. Paper presented at the national meeting of the American

Collegiate Retailing Association, Atlanta, GA.



42. Sternquist, B., Jolly, L., Leistritz, L., Kean, R., Bastow-Shoop, H., Jasper, C. R., & Gaskill, L. (1994,

April 16) Rural Retailers: Financial Profile of High Profit Versus Low Profit Firms. Paper presented at the

national meeting of the American Collegiate Retailing Association, Atlanta, GA.



43. Gaskill, L., Jasper, C. R., Bastow-Shoop, H., Jolly, L., Kean, R., Leistritz, L., & Sternquist, B. (1993,

Cynthia Jasper 15



April 22) Gender Differences and Managerial Strategies in the Retail Setting. Paper presented at the national

meeting of the American Collegiate Retailing Association, Detroit, MI.



44. Jasper, C. R. (1991, September 13) The Presentation of Ceremonial Costume within the Retailing Setting.

Paper presented at the Region III annual meeting of the Costume Society of America, Madison,

WI.



45. Jasper, C. R. (1990, November 2) A Discriminating Analysis of Cross-National Factors in Complaining

Behavior Among Apparel Purchasing Consumers. Paper presented at the national meeting of the

Association of College Professors of Clothing and Textiles, Denver, CO.



46. Jasper, C. R. (1988, October 21) Apparel Retailing Strategies for Modifying Consumer Behavior 1946-1986.

Paper presented at the central region meeting of the Association of College Professors of Clothing

and Textiles, Kansas City, MO.



47. Jasper, C. R. (1988, April 29) Symbolic Interaction and Dress. Paper presented at the annual meeting of

the Society for the Study of Symbolic Interactionism, Chicago, IL.



48. Jasper, C. R. (1987, October 23) Forms and Communicative Functions of Ojibwa Indian Dress. Paper

presented at the central region meeting of the Association of College Professors of Clothing and

Textiles, Dearborn, MI.



49. Jasper, C. R. (1986, October 23) Dress as a Symbol of Role. Paper presented at the national meeting of

the Association of College Professors of Clothing and Textiles, Houston, TX.



50. Jasper, C. R. (1985, March 8) Dress as a Communicative Symbol of Beliefs. Paper presented at the meeting

of the Wisconsin Home Economics Association, Oconomowoc, WI.



51. Jasper, C. R. (1982) Changes in Modal Forms of Ojibwa (Chippewa) Indian Dress from 1820 to 1980. Paper

presented at the meeting of the Wisconsin Home Economics Association, Eau Claire, WI.



Invited



Jasper, C. R. (1998, April 2) “Rural Retailing: Research Methods and Strategies.” Presentation given to

Consumer Science (CS 960), graduate level course, Madison, WI.



Jasper, C. R. (1997, May 10) “Rural Retailing: Impact on Consumer and Community.” Presentation given

to the University of Wisconsin Alumni Association, Madison, WI.



Jasper, C. R. (1995, March 23) “Retailing Facility Design.” Lecture given to interior design class,

Madison, WI.



Jasper, C. R. & Roach-Higgins, M. E. (1985, October 26) “What is History of Costume?”

Presentation given at the annual meeting of the Association of College Professors of Clothing and

Textiles, Ames, IA.



Jasper, C. R. (1981, 1985) “Ojibwa Society and Dress.” Lecture given to world costume class, Madison,

WI.

Cynthia Jasper 16







Jasper, C. R. (1982, 1983) “Development of Curriculum Materials to Teach about Ethnic Dress.”

Lecture given to graduate students in education course, Madison, WI.



Research Grants



Project: Family Business and Policy (NC1030)

Funding: Hatch, Agricultural Experiment Station, U.S. Department of Agriculture

Period: October 1, 2006-September 2011

Amount: Travel to Meetings, Funded from October 1, 2007 to September 30, 2011

2007-08: $30,286; 2008-09: $27,218; 2009-10: $29,340; 2010-11: $30,523

Investigators: Cynthia R. Jasper



Project: Indicates of Social Change in the Marketplace: Producers, Retailers and Consumers

(NCCC65) Agriculture Experiment Station, U.S. Department of Agriculture

Funding: Hatch, Agricultural Experiment Station, U.S. Department of Agriculture

Period: October 1, 2006-September 2011

Amount: Travel to Meetings

Investigators: Cynthia R. Jasper



Project: Assessment of Local Purchase for School Feeding in Mali, Ghana, Kenya and Rwanda

Description: To do background research and a literature review for a project with the USDA in

conjunction with the United Nations World Food Programme (WFP) to assess the

viability of implementing school feeding programs that purchase products from small

holder farmers and thereby increasing the farmers’ income through improved

agricultural productivity and expanded marketing capacity.

Funding: United States Department of Agriculture, United Nations World Food Programme

(WFP)

Period: January 2009-August 2010

Investigators: Mary Crave and Cynthia Jasper



Project: Repositioning Shopping Malls: The Importance of Mature Consumers

Funding: Council for Shopping Mall Research

Period: June 2006-July 2007

Amount: $14,963

Directors: Haiyan Hu and Cynthia R. Jasper



Project: The Changing Landscape of Women in Rural America: Understanding Work, Family,

and Personal Issues

Funding: Travel to Meetings

Period: October 1, 2005-September 30, 2010



Project: Repositioning Shopping Malls: The Importance of the Consumer Shopping Experience

Funding: Council for Shopping Mall Research

Period: August 2003 - June 2004

Amount: $15,000

Investigators: Haiyan Hu and Cynthia R. Jasper

Cynthia Jasper 17



Project: Family Business Viability in Economically Vulnerable Communities (NE-167)

Funding: Hatch, Agricultural Experiment Station, U.S. Department of Agriculture

Period: October 1, 1999-September 30, 2006

Amount: $126,000

Investigator: Cynthia R. Jasper, Karen Goebel

Award: 2001 Northeast Regional Research Award for Excellence from the Northeast Regional

Directors



Project: Impact of Technology on Rural Consumer Access to Food and Fiber Products

Funding: Hatch, Agricultural Experiment Station, U.S. Department of Agriculture, (NC-222)

Period: October 1, 1997-September 30, 2004

Amount: Travel to Regional Meetings

Investigator: Cynthia Jasper



Project: Social Change in the Marketplace: Consumer/Retailer/Producer Interface (NCR-65)

Funding: Agriculture Experiment Station, U.S. Department of Agriculture

Period: October 1, 1996-October 2006

Amount: Travel

Directors: Cynthia R. Jasper and other NCR-65 members, Multi State Research Coordinating

Committee Information Exchange Group



Project: Family Business: Interaction in Work and Family Spheres

Funding: Hatch, Agriculture Experiment Station, U.S. Department of Agriculture (NE-167R)

Period: October 1, 1995-October 1999

Amount: $34,144 and travel for 1995-96; $22,922 and travel for 1996-97; $23,734 and travel for

1997-98

Investigators: Cynthia R. Jasper, Karen Goebel



Project: Research Agenda: Women and Philanthropy

Funding: Center for Women and Philanthropy

Period: March 1998-September 1999

Investigator: Cynthia R. Jasper



Project: NC-192, Rural Retailing: Impact on Consumer and Community

Funding: Agriculture Experiment Station, U.S. Department of Agriculture

Period: October 1, 1989-1993; extension granted from October 1993 to October 1995

Amount: $51,000 and travel

Investigator: Cynthia R. Jasper



Project: Professional Advancement and Development during Sabbatical Leave

Funding: Helen C. Dawe Trust Fund

Period: July 1, 1995-July 30, 1996

Amount: $1,500

Investigator: Cynthia R. Jasper



Project: National Small Stores Institute

Funding: U.S. Department of Agriculture

Period: November 1, 1995-October 30, 1996

Cynthia Jasper 18



Amount: $12,000

Investigator: Cynthia R. Jasper as a member of the National Small Stores Consortium



Project: Development of the Retailing Program to Include Direct Retailing

Funding: Helen C. Dawe Trust Fund

Period: May 1994-May 1996

Amount: $800

Investigator: Cynthia R. Jasper



Project: NCR-65, Clothing Production, Distribution, and Consumption

Funding: North Central Regional Research Coordinating Committee, Agriculture Experiment

Station, Department of Agriculture

Period: 1990-1993, 1993-1996

Amount: $1,500, $3,000

Participant: Cynthia R. Jasper



Project: Analysis of the Transition and Development of the Retailing Program from the

Department of Environment, Textiles and Design to the Department of Consumer

Science

Period: Summer 1993

Amount: $2,500

Participants: Robin Douthitt, Cynthia R. Jasper



Project: Consumer Behavior within the Rural Environment

Funding: Research-Service Award, Graduate School, University of Wisconsin-Madison

Period: Summer 1991

Amount: $8,718

Investigator: Cynthia Jasper



Project: A Methodology for Devising an Anthropomorphic Size-Labeling System for Women’s

Apparel

Funding: Lands’ End Direct Merchants

Amount: $2,500

Investigators: Jong-suk Chun Yoon, Cynthia R. Jasper



Project: Retail Store Planning and Design

Funding: Small Business Development Center, University of Wisconsin-Madison

Period: April 1990-January 1991

Amount: $500

Position: Ad Hoc Consultant



Project: Development of Educational Materials for Youth Development Clothing and Textiles

projects

Funding: Cooperative Extension Program, University of Wisconsin-Madison

Period: May 12, 1988-August 31, 1988

Amount: $3,230

Position: Cynthia R. Jasper, Co-director with Cathy Vos

Cynthia Jasper 19



Project: Apparel Catalog Patronage: Analysis of Consumer Lifestyle and Shopping Motivations

Funding: Lands’ End Direct Merchants

Period: July 1, 1988-May 1, 1989

Amount: $2,000, Data resources grant

Investigators: Rosa Lan, Cynthia R. Jasper



Project: Retailing Management: Computer Simulations and Analysis for Student Development

Funding: IBM Computer, Trochos Project

Period: April 1, 1988-April 1, 1990

Amount: $36,736 (four computer workstations)

Investigator: Cynthia R. Jasper



Project: Social Implications of Apparel Retailing Strategies: 1946-1986

Funding: University of Wisconsin-Madison, Graduate School

Period: July 1, 1987-June 30, 1988

Amount: $3,667

Investigator: Cynthia R. Jasper



Project: Theoretical Developments in the Clothing and Textiles Field

Funding: University of Wisconsin-Madison, Graduate School Start-up Grant

Period: July 1, 1986-June 30, 1987

Amount: $6,000

Investigator: Cynthia R. Jasper



Project: Development of Curricular Materials for Studying History and Functions of Ojibwa

Indian Dress Compared to Other American Dress

Funding: Ethnic Heritage Studies Program, U.S. Office of Education

Period: October 1, 1980-September 30, 1981

Amount: $29,800

Position: Research Assistant (Jasper was part of a team that developed proposal, conducted

research, and wrote research report.)



Graduate Student Research Grants



Project: The Media Influence on Consumers’ Body Image Appraisal and Their Involvement in

Body Modifying Consumption: A Contextual Perspective

Funding: School of Human Ecology Scholarship Committee

Period: July 1, 1997-June 30, 1998

Amount: $1,000

Investigators: Yoon-Jung Lee, Cynthia Jasper



Project: Consumers’ Attitudes and Reactions to Utilitarian and Expressive Products Presented in

Catalogs and Advertisements

Funding: School of Human Ecology Scholarship Committee

Period: July 1, 1996-December 1996

Amount: $500

Investigators: Hyunjoo Oh, Cynthia Jasper



Project: The Role of Discrepancy Between Ideal Self-Image Congruity and Actual Self-Image

Cynthia Jasper 20



Congruity in Consumer Decisions for Purchasing Expressive Products

Funding: School of Family Resources and Consumer Sciences Scholarship Committee

Period: December 1994-December 1995

Amount: $1,000

Investigators: Hyunjoo Oh, Cynthia Jasper



Project: An Analysis of Catalog Retailing in Canada and the United States

Funding: School of Family Resources and Consumer Sciences Scholarship Committee

Period: December 1994-December 1995

Amount: $500

Investigators: Shu-Ping Liao, Cynthia Jasper



Project: Measurement Development: Affective Reactions to Apparel Advertisements

Funding: School of Family Resources and Consumer Sciences Scholarship Committee

Period: July 1, 1994-June 30, 1995

Amount: $1,000

Investigators: Hyunjoo Oh, Cynthia Jasper



Teaching



Teaching Fellowship



Course: Direct Marketing Institute for Professors

Funding: Direct Marketing Educational Foundation and the Chicago Association of Direct

Marketing

Period: May 29-31, 1996

Amount: $300

Description: Designed to provide in-depth education on direct marketing and provide materials for

classroom use and curriculum development.



Courses Taught



CS 357 Retailing: Theory and Practice

(Fall 2009, Summer 2010, Fall 2010, Spring 2011)



Inter-HE 501 Community-University Exchange: South Madison

(Spring 2011).

Brief history of S. Park Street’s Community/University Projects: University research with the

community has been ongoing in various manners for years and the class is building from a base of

existing relationships and projects. We will be furthering previous research in two main areas- GIS

mapping/blight research; and food/health/farmer’s market research and projects. New research

projects should build on previous work and not duplicate past efforts, and these projects should

not be designed for sitting on a shelf. For example, there are numerous projects that center

around food and nutrition programming for youth. We will work with existing partners to

collaboratively design new research projects that provide tangible results that can be used to

leverage resources, provide data to complement and drive policy, and include an action

Cynthia Jasper 21





component that can contribute to a socially and culturally vibrant S. Park St.



CS 501 Contemporary Issues in Philanthropy

(Summer 2007, Summer 2008, Summer 2010)



CS 501 Philanthropy - An International Perspective

(Summer 2003, Summer 2004, Summer 2005)

Received a grant for innovative course development for Summer 2003 to develop a course CS 501

Philanthropy - An International Perspective. This class examined philanthropic giving from an

international perspective. The giving patterns and the role of philanthropic gifts of families of

different cultures and societies (both western and non-western) are central to this study, with

inclusion of women’s contributions.



CS 566 Women and Philanthropy: Theory and Practice

(Summer 2001, Summer 2002)

This course was approved as a permanent course offering May 8, 2002 by the Social Studies

Divisional. I received a grant for innovative course development for Summer 2001 to develop the

course CS 501 Women and Philanthropy: Theory and Practice. This course focused on the

changing roles of women in philanthropic endeavors. Women’s giving has changed from

participation in volunteer activities to the currently more common role of contributing funds to

support the organizations and issues they believe are worthwhile. This change is directly related to

the fact that women now control a large amount of money through earnings and inheritance.

Women are increasingly expected and encouraged to become philanthropists. This course

examined social and cultural values, expectations and gender differences in philanthropic behavior,

as well as the unique characteristics of women donors. It presented students with the social,

historical, psychological, and cultural context of philanthropic behavior. Recent research on

women and gender related to philanthropy in cross-cultural perspective was included; and other

factors - such as motivations, attitudes, and family background - were discussed. Students

considered theories related to philanthropy and altruistic behavior, socialization of women into the

role of philanthropist, and volunteerism. They examined institutions designed to promote

philanthropic causes and discussed the roles of family foundations, nonprofit organizations, and

charitable trusts.



CS 501 Philanthropy in American Society

(Summer 2006)



CS 565 Seminar in Consumer Science

(Summer 1995, Summer 1997, Fall 1997, Spring 1998, Summer 1998, Fall 1998, Spring 1999,

Summer 1999, Fall 1999, Spring 2000, Summer 2000, Fall 2000, Spring 2001, Summer 2001, Fall

2001, Spring 2002, Summer 2002, Fall 2002, Spring 2003, Summer 2003, Fall 2003, Spring 2004,

Fall 2004, Spring 2005, Summer 2005, Fall 2005, Spring 2006, Summer 2006, Fall 2006, Spring

2007, Summer 2007, Fall 2007, Spring 2008, Summer 2008, Fall 2008, Spring 2009, Summer 2009,

Spring 2010 (two sections))



CS 699 Independent Study

(Summer 1994; Summer 1995; Summer 1996-Emily Searing, senior, Education; Fall 1996-Yoon-

Jung Lee, Ph.D. graduate student, Environment, Textiles and Design; Spring 1997-JoAnn Jensen

Cynthia Jasper 22





and Carrie McDowell, seniors, Education; Fall 1997-Wen Jen Tuan, Ph.D. graduate student,

Consumer Science; Fall 2001-Tanya Barylak, sophomore, Consumer Science; Spring 2001-2002-

Howard Goldberg, Kelli Kopischke, Holly Pilch, Kari Shafer, Amy Washbush, Susan King;

Summer 2002-Nicole D’Amour, senior, Economics; Spring 2003-Jeffrey Czajka, senior,

Economics, Julia Lee, senior, Consumer Sciences; Spring 2008-Jacob Tarica-Lechter, Senior,

Consumer Science; Spring 2010-Culmer St. Jean, Senior, Consumer Science)



CS 560 Retail Promotion

(Spring 1990, Fall 1990, Spring 1991, Spring 1992, Fall 1992, Spring 1993, Fall 1993, Spring 1994,

Fall 1994, Spring 1995, Spring 2011)



CS 501 Advanced Topics in Direct Retailing (graduate level)

(Spring 1995)



CS 561 Direct Retailing

(Summer 1994, Fall 1994, Spring 1994, Summer 1994, Summer 1996, Fall 1996, Spring 1997)



CS 563 Retail Facility Planning and Design

(Summer 1993, Summer 1994, Summer 1997)



ETD 990 Research & Thesis

(Spring 1993, Fall 1993, Spring 1994, Summer 1994, Fall 1994, Spring 1995, Summer 1995)



Inter-FR 793 Research Methods (graduate level)

(Spring 1992, Spring 1993)



ETD 601 Internship in Retailing

(Summer 1989, Summer 1990, Summer 1991)



ETD 501 Preparation for Internship

(Spring 1989, Spring 1990, Spring 1991)



ETD 455 Dress, Society and Culture

(Fall 1987, Fall 1991, Fall 1993)



ETD 598 Field Experience in Retailing

(Fall 1986, Spring 1987, Fall 1987, Spring 1988, Summer 1988, Fall 1988, Spring 1989, Fall 1990,

Spring 1991, Summer 1991)



ETD 357 Introduction to Retailing (previously titled “Fashion Merchandising”- apparel product focus)

(Spring 1987, Fall 1990, Spring 1991)



ETD 360 Computer Applications in Retailing

(Fall 1986, Spring 1987, Fall 1987, Spring 1988, Fall 1988, Spring 1989)



Instructional Materials

Cynthia Jasper 23





Jasper, C. R. & Vos, K. (1991) Looking Good. Clothing and Textiles Youth Development Materials.

Department of Youth Development, Cooperative Extension Program.



Wass, B., Petrich, B., & Jasper, C. R. (1981) Toward Intercultural Understanding: History and Functions of

Ojibwa Dress Compared to Other American Dress. This instructional module includes 115 slides with a

narrative, discussion questions, and fact sheets.



Visiting Scholar Program



Scholar: Suzanne Loker

Position: Professor

Institution: University of Vermont

Beginning Research: January 1989

Project Title: Motivational Factors and the Purchase of Apparel from Catalogs

Description: Consisted of the development of a research proposal and project designed to

study motivational factors that influence the purchase of apparel from catalogs.



Graduate Student Committees



Students Who Have Completed Graduate Program



Student: Thitiporn Sanguanpiyapan

Degree: M.S., Ph.D.

Status: Completed M.S. thesis, May 2007

Thesis: Jewelry Consumption: Consumer Insights Into Jewelry Shoppers Why They Shop Where They Do



Student: Katie Kraus

Degree: M.S.

Status: Completed thesis, May 2007

Thesis: U.S. Household Tobacco Consumption: What are the Expenditure Trade-offs?

Position: Research Analyst, Kimberly Clark



Student: Jason Chrenka

Degree: M.S.

Status: Completed thesis, Fall 2005

Thesis: Philanthropy: Differences in Giving Behavior Among Single Men and Women

Position: Research Analyst, Procter and Gamble



Student: Haiyan Hu

Degree: Ph.D.

Status: Completed dissertation, May 2002

Dissertation: A Cross-Cultural Examination of Consumers’ Perception of Store Image Position

Position: Department of Business Administration, Utah State University, Logan, Utah.



Student: Sunyoung J. Dixon

Degree: M.S.

Status: Completed thesis, Summer 2001; admitted to Consumer Science doctoral program, has

not enrolled

Award: Vilas Fellowship, 1999-2000- $600 and remission of nonresident portion of tuition,

Cynthia Jasper 24





University of Wisconsin Graduate School

Thesis: A Collective Model of Philanthropic Behavior: Attitudes, Motivations, and Demographic Factors



Student: Yoon-Jung Lee

Degree: Ph.D.

Status: Completed dissertation, Spring 2001

Award: Dissertation scholarship, 1997-1998- $1,000

Dissertation: The Media Influence on Consumers’ Body Image Appraisal and Their Involvement in Body Modifying

Consumption: A Contextual Perspective

Position: Assistant Professor, Washington State University



Student: Hyunjoo Oh

Degree: Ph.D.

Status: Completed dissertation, Summer 1998

Awards: Research scholarship, 1994- $600; research scholarship, 1995- $1,000; research

scholarship, 1996- $500

Dissertation: Consumers’ Attitudes and Reactions to Expressive and Utilitarian Products Presented in

Advertisements and Catalogs

Position: Lecturer, University of North Carolina at Greensboro



Student: Shu-Ping Liao

Degree: M.S. Consumer Science

Status: Completed thesis, Spring 1996

Award: Research scholarship, 1995- $500

Thesis: A Comparison of Catalog Shopping Behavior in Canada and the United States



Student: Christina Waugh

Degree: M.A. (Joint with Art History)

Status: Completed thesis, Spring 1995

Thesis: A Spanish and Byzantine Type of Headdress in French Romanesque Art: The Creation and

Popularization of an Exotic Taste

Position: Teaching Assistant, Ph.D. Candidate, University of Michigan



Student: Tanuja Sheth

Degree: M.S.

Status: Completed thesis, Spring 1993

Thesis: Consumer Values in Relation to Environmental Promotions of Apparel Retailers

Position: Research Assistant, Ph.D. Candidate, Purdue University, 1993-present



Student: Jong-suk Chun Yoon

Degree: Ph.D.

Status: Completed dissertation, February 1992

Dissertation: A Methodology for Devising an Anthropomorphic Size-Labeling System for Women’s Apparel

Position: Lecturer, Yonsei University, Seoul, South Korea, 1992-93

Associate Professor, Yonsei University, Seoul, South Korea, 1993-present



Student: Kimberly Miller

Degree: Ph.D.

Status: Passed preliminary examination, December 1987; completed dissertation, May 1990

Cynthia Jasper 25





Dissertation: Dress as Symbol of the Self and its Relationship to Selected Behaviors

Position: Associate Professor, University of Kentucky, Lexington, KY, 1990-present



Student: Sara Ouellette

Degree: M.S.

Status: Graduated, Fall 1989

Thesis: Catalog Shopping for Apparel: Perceived Risk, Self Esteem and Information Seeking

Position: Associate Buyer, Dayton-Hudson Corporation, Minneapolis, MN



Student: Rosa Pi-Nan Lan

Degree: M.S.

Status: Graduated, Fall 1988

Thesis: Apparel Catalog Patronage: Analysis of Consumer Lifestyle and Shopping Motivations

Position: Assistant to Apparel Importer in Los Angeles, California (market development and

customer service), 1989-present



Member and/or Past Chair of Student Graduate Committees



2010 - 2012 Diane Al. Shihabi, Human Ecology: Design Studies, Ph.D. Student

Dissertation: American Beaux-Arts and French Academic Architectural Theory: An Integrated

Material Culture Approach to Capitol Interiors of the Late Gilded Age



2000 - 2011 Susan King, Human Ecology: Consumer Science, Ph.D. Student, Chaired Ph.D.

Committee



2010 - 2011 Dan Zhu, Human Ecology: Consumer Science, Ph.D. Student



2010 - 2011 Sandy Gordon, Human Ecology: Design Studies, MFA Student



2009 - 2011 Jennifer Moore, Human Ecology: Design Studies, Ph.D. Student

Dissertation: The Logo as Design Motif and Marketing Concept: A Case Study of Handbags and

Hand Luggage



2007 - 2011 Jennifer P. Skolaski, Consumer Science, M.S. Student, Ph.D. Student

Thesis: Recruiting for Charity: An Exploration of College Student Interest in Nonprofit Careers



2005 - 2009 Sharon Kim, Consumer Science, M.S. Student, Chaired her M.S. committee

Thesis: A Comparison of Conspicuous Consumption in Adjacent Korean Student Cultures



2005 - 2008 Myoung Kim, Consumer Science, Chaired Ph.D. Committee



2005 - 2007 David Deal, Consumer Science, Ph.D.

Thesis: Time for Play: A Exploratory Analysis of the Changing Consumption Contents of Digital

Cameras.



2004 - 2006 Weijun Fan, Consumer Science, M.S. Student



2004 - 2005 Dale T. Eesley, Ph.D., Business School

Cynthia Jasper 26





Dissertation: Improvisation, Planning and Surprises in New Ventures.



2003 - 2006 Lingling Wang, Consumer Science, M.S. Student



2003 - 2004 Peter Clement, Consumer Science, Ph.D. Student

Dissertation: Critical Consumer Issues in St. Lucia: An Examination of Consumer Challenges and

Related Learning Among Rural Adults.



2002 - 2006 Judy Pasch, Consumer Science, M.S. Student



2002 - 2003 Stanley Yin, Consumer Science, M.S. Student



2002 - 2003 Thitiporn Sanguanpiyapan (Became her major advisor in 2004)



1998 - 2002 Chin-I Wang, Ph.D.

Dissertation: A Comparison of the Persuasive Effectiveness of Online Statistics vs. Story Embedded

Health Information.



1999 - 2000 Prathana Kannaovakun, Family and Consumer Journalism

Thesis: A Comparision of Protection Motivation Theory and the Elaboration Likelihood Model as

Explanations of the Impact of Fear Appeals in Negative Political Advertising.



1998 - 1999 Sora Kim (Served as major advisor 1998-99)



1998 - 2002 Toni Schmid Gnewuch, Journalism

Thesis: Glitz or Goodness: Assessing the Comparative Effectiveness of Endorsements by Celebrities vs.

Nonprofit Organizations



1998 - 1999 Cate Pfeifer, Journalism, Ph.D.

Dissertation: The Role of Mass Media in Influencing Performance or Learning Goals in Adult

Consumers.



1998 - 2000 Jyh-Ming Yang, M.S.

Thesis: The Motivations for Participation in the Madisonpride Recycling Program



1998 - 1999 Xin Wang, M.S.

Thesis: Econometric Estimation of Depreciation for Consumer Vehicles



1997 - 1998 Puthirak Pensuk, M.S.



1997 - 1998 Sun-Young Jeong (served on her committee prior to becoming her major advisor)



1996 - 1998 Wen Jen Tuan, M.S.

Thesis: A Meta-Analysis for Antecedents of Consumer Satisfaction and Dissatisfaction.



1996 - 2003 Myoung-Hee Kim, M.S. (Ph.D. in progress)

Thesis: A Measure of Conscious Consumption Propensity: CCP Scale Development.

Cynthia Jasper 27





1996 - 2001 Soo-Jin Lee, Ph.D.

Dissertation: Relationship Marketing with Consumers from a Total Channel System Perspective.



1996 - 1999 Haiyan Hu, Ph.D. (Served on her committee prior to becoming her major advisor)



1995 - 1996 Anita Thanigavelan, M.S.



1995 - 1997 Jinsook Cho-Che, Ph.D.

Thesis: Global Sourcing: Benefits and Challenges, and Organizational Governance in the Apparel

Industry



1988 - 1996 Lynn Falk, M.S. (Student did not complete degree)



1994 - 1995 Jim Thalacker, M.S.

Thesis: On the Performance of Asset Allocation Mutual Funds



1993 - 1995 Julie Johnson-Hillery, Ph.D.

Thesis: A Comparison of Protection Motivation Theory and the Elaboration Likelihood Model as

Explanations of the Impact of Fear Appeals in Negative Political Advertising



1992 - 1995 Ruta Saliklis, Ph.D.

Thesis: A Wealth of Pattern: Northern European and Middle Eastern Fold Knitting in the Helen

Allen Textile Collection



1993 - 1994 Hyunsook Kim, Ph.D.



1993 - 1994 Michelle Broadman, M.S.

Thesis: W.P.A. Work Relief and Ojibwa Weavers: A Study of the Indian Weaving Unit Lac Du

Flambeau 1939-1941



1990 - 1993 Sherry Ewaskowitz, M.S.

Thesis: A Profile of Signature Designers in the Interior Textile Products Industry in the United States



1991 - 1992 Jinsook Hwang, M.S. (Served as major advisor 1991 - 1992)



1991 - 1994 Susan Shidevy, M.S., Family and Consumer Education



1988 - 1989 Maxine Johns, Ph.D. (Served as major advisor 1989 - 1991)



1988 - 1990 Jongsuk Yoon, Ph.D. (Served on her doctoral committee prior to becoming her major

advisor)



1989 - 1991 Sharon Bradley, M.S. (Served as major advisor 1989 - 1991)



1987 - 1988 Heason Rhee, Ph.D.

Dissertation: The Effect of Functional Finishes on Surface Characteristics of Textile Materials.

Cynthia Jasper 28





1986 - 1989 Cynthia Misner, M.S.

Thesis: Marketing Strategies, Tools, and Types of Assistance Used by Women Small Business

Owners in Textile-Craft Businesses.



Advising



Graduate Students



2010 - 2011 2 (1 M.S., 1 Ph.D.)

2009 - 2010 3 (1 M.S., 2 Ph.D.)

2008 - 2009 3 (1 M.S., 2 Ph.D.)

2007 - 2008 4 (1 M.S., 3 Ph.D.)

2006 - 2007 5 (2 M.S., 3 Ph.D.)

2005 - 2006 5 (2 M.S., 3 Ph.D.)

2004 - 2005 7 (5 M.S., 2 Ph.D.)

2003 - 2004 2 (1 M.S., 1 Ph.D.)

2002 - 2003 2 (1 M.S., 1 Ph.D.)

2001 - 2002 3 (1 M.S., 2 Ph.D.)

2000 - 2001 3 (1 M.S., 2 Ph.D.)

1999 - 2000 2 (1 M.S., 1 Ph.D.)

1998 - 1999 3 (2 M.S., 1 Ph.D.)

1997 - 1998 3 (1 M.S., 2 Ph.D.)

1996 - 1997 3 (1 M.S., 2 Ph.D.)

1995 - 1996 3 (1 M.S., 2 Ph.D.)

1994 - 1995 4 (2 M.S., 2 Ph.D.)

1993 - 1994 3 (1 M.S., 2 Ph.D.)

1992 - 1993 2 (1 M.S., 1 Ph.D.)

1991 - 1992 5 (3 M.S., 2 Ph.D.)

1990 - 1991 4 (2 M.S., 2 Ph.D.)

1989 - 1990 4 (2 M.S., 2 Ph.D.)

1988 - 1989 5 (3 M.S., 2 Ph.D.)

1987 - 1988 2 (1 M.S., 1 Ph.D.)

1986 - 1987 1 (0 M.S., 1 Ph.D.)



Undergraduate Students



2006 - 2007 Approximately 12

2005 - 2006 Approximately 15

2004 - 2005 Approximately 22

2003 - 2004 Approximately 29

2002 - 2003 Approximately 15

2001 - 2002 Approximately 12

2000 - 2001 Approximately 12

1999 - 2000 Approximately 15

1998 - 1999 Approximately 17

1997 - 1998 Approximately 22

1996 - 1997 Approximately 23

Cynthia Jasper 29





1995 - 1996 Sabbatical Leave

1994 - 1995 Approximately 32

1993 - 1994 Approximately 28

1992 - 1993 Approximately 32

1991 - 1992 Approximately 50

1990 - 1991 Approximately 45

1989 - 1990 Approximately 60

1988 - 1989 Approximately 85

1987 - 1988 Approximately 85

1986 - 1987 Approximately 80



Supervision of Graduate Assistants



2010 - present Emily Lupton Metrish, Research Assistant

2010 - present Joo-Hee Park, Research Assistant

2010 - present Paul Waldhart, Research Assistant

2009 Joo-Hee Park, Teaching Assistant

2008 - 2010 Bei Zhang, Research Assistant

2008 - 2009 Thitiporn Nent Sanguanpiyapan, Research Assistant

2008 - 2009 Jiun-yi Tsai, Research Assistant

2006 - 2009 Sharon Kim, Teaching Assistant, Research Assistant

2005 - 2007 Katie Kraus, Project Assistant, Teaching Assistant

2004 Weijun Fan, Research Assistant

2002 Destin Joy Layne, Teaching Assistant, Project Assistant

2001 - 2002 Susan King, Project Assistant

2001 - 2003 Jason Chrenka, Project Assistant

2000 - 2001 Sichao Bai, Project Assistant

1999 - 2005 Kevin Wang, Project Assistant

1999 - 2001 Sun-Young Jeong, Project Assistant

1998 - 1999 Sora Kim

1998 - 1999 Tsung-Hsiu Tsai

1997 - 1998 Sun-Young Jeong, Teaching Assistant

1997 - 1998 Greg Schick, Teaching Assistant

1997 - 2008 Jyh-Ming Yang, Project Assistant

1996 - 1997 Yoon-Jung Lee, Project Assistant

1996 - 1998 Xin Wang, Project Assistant

1988 - 1991 Micki Johns, Teaching Assistant

1990 Cynthia Nuesen, Project Assistant

1989 - 1990 Kirk Haller, Project Assistant

1989 Sharon Bradley, Project Assistant



Related Advising Activities



May 2007 I nominated Nora Brendler for the Harvey M. Meyerhoff Excellence Award through the

Morgridge Center. She was chosen for this award to represent the School of Human

Ecology.

Cynthia Jasper 30





May 2005 I nominated Ashley Trachtenburg for the Harvey M. Meyerhoff Excellence Award

through the Morgridge Center. She was chosen for this award to represent the School of

Human Ecology.



Related Teaching Activities



Educational Seminars



November 19, 2008 “Social Entrepreneurship and Philanthropy” Sellery Residential Hall, in the

November 2, 2009 course “Entrepreneurship in Business, the Arts, and Nonprofits.”

Presenter



April 9, 2008 “Philanthropy and Entrepreneurship: Intersection and Interplay”, Sellery

2009 Residential Hall, in an experimental course entitled “Entrepreneurship in

Business, the Arts, and Nonprofits.”

Presenter



June 22, 2004 “Investment and Leadership in Family Philanthropy; Where we are Today,” in

June 24, 2004 summer school course Inter-HE 501 Visions of Human Potential.

Presenter (with K. Goebel)



February 8, 2002 “Shopping from Home: Consumer Protection for Families and Children,” UW

Extension Family Living Programs, Educational Telecommunications Network

of UW-Extension.

Presenter



November 4, 1998 “Cashing in on Business Opportunities,” Building on the Assets of Families and

Communities, 1998 Family Living Programs Conference.

Presenter (with K. Goebel)



June 10-11, 1991 “Wisconsin Youth State Congress,” Youth Development Programs,

June 14, 1992 Cooperative Extension, University of Wisconsin-Extension.

June 22, 1993 Panel Member

June 21, 1994

June 20, 1995



July 15-26, 1991 “Retail Promotion,” Cooperative Management Institute, Center for

Cooperatives, University of Wisconsin-Madison.

Instructor



July 16-27, 1990 “Retail Promotion,” Cooperative Management Institute, Center for

Cooperatives, University of Wisconsin-Extension.

Instructor



August 1-11, 1989 “Perspectives on Retailing,” Cooperative Management Institute, Center for

Cooperatives, University of Wisconsin-Extension.

Instructor

Cynthia Jasper 31







December 11, 1986 “Clothing & Textiles Curriculum,” New Directions for Clothing and Textiles,

Department of Public Instruction.

Instructor



June 6-8, 1985 “Social Aspects of Clothing and Textiles,” College Week for Women, University

of Wisconsin-Madison, University of Wisconsin-Extension.

Instructor



March 29-30, 1985 “Management of an Apparel Retail Business,” Cooperative Extension Service,

University of Wisconsin-Extension.

Program Assistant



March 7-9. 1985 “Educational Materials for Textiles and Clothing,” Wisconsin Home Economics

Association Annual Meeting.

Panel Member



January 28, 1985 “Dress and Social Identity,” Educational Telephone Network, Division of Staff

Development, University of Wisconsin-Extension.

Studio Moderator



Study Tours



January 6-12, 1986 Organized and conducted a tour for 18 retailing students in Dallas.



January 5-12, 1985 Co-organized and conducted a tour for 43 retailing students in New York City.



Service



Service to the Profession



2011 Served as an external reviewer and evaluated Promotion and Tenure Documents for an

Assistant Professor from the University of Kentucky.



2009 - present Administrative Advisor, North Central Coordinating Committee, NCCC052 Family

Economics.

Invited to serve as Administrative Advisor. The major purpose of this committee is

facilitating collaboration among family economics researchers nationally and

internationally. The committee provides a forum to examine research methodology and

family economics issues from a multidisciplinary perspective. The committee fosters

development of research related to the economic well-being of individuals and families

that is of interest to multiple institutions around the nation.



2008 - present Elected to serve as Treasurer on the American Council on Consumer Interests (ACCI)

Board.

Elected as Treasurer of ACCI for 3 years. For this position I prepare monthly financial

statements and report on them every month at the ACCI Board of Directors Meeting.

Cynthia Jasper 32







2010 Served as an external reviewer and evaluated Promotion and Tenure Documents for an

Assistant Professor from Kansas State University.



2010 Served as an external reviewer and evaluated Promotion and Tenure Documents for an

Assistant Professor from Ohio State University.



2010 Served as an external reviewer and evaluated Promotion and Tenure Documents for an

Assistant Professor from Louisiana State University.



2000 - 2011 Member, National Membership Committee, International Textile and Apparel

Association



2009 Served as an external reviewer and evaluated Promotion and Tenure Documents for an

Assistant Professor from Virginia Polytechnic Institute and State University.



2008 Evaluated Promotion and Tenure Documents for an Assistant Professor from

Oklahoma State University.



2008 Served on the Iowa State University Program Review for the Department of Apparel,

Educational Studies and Hospitality Management in the College of Human Sciences,

April 14-16, 2008 in Ames, Iowa.



2007 Served on the Marist College Fashion Program Assessment, May 7-8, 2007 in

Poughkeepsie, New York.



2007 Evaluated Promotion Documents for an Assistant Professor being considered for

promotion and tenure in the Department of Apparel, Educational Studies, and

Hospitality Management at Iowa State University.



2005 Evaluated Promotion Documents for an Associate Professor being considered for

promotion to Full Professor in the Department of Family and Consumer Studies at the

University of Utah.



2005 Evaluated Promotion Documents for an Associate Professor being considered for

promotion to Full Professor in the Department of Apparel, Education Studies, and

Hospitality Management at the Iowa State University.



2005 Evaluated Promotion Documents for an associate professor being considered for

promotion to Full Professor in the Department of Textiles, Clothing, and Design at the

University of Nebraska.



2005 Evaluated Promotion and Tenure Documents for an Assistant Professor from Ohio

State University



2002 Evaluated Promotion and Tenure Documents for an Assistant Professor from Kansas

State University

Cynthia Jasper 33







2001 - 2002 Conference Planning Committee, Women’s Philanthropy Institute. Met May 11-12,

2001 in Dallas, Texas to plan a National Conference entitled “Fulfilling the Potential of

Women’s Philanthropy: Women Changing Themselves and the World Through

Philanthropy.” Dallas, Texas, March 20-22, 2002.



1998 - 1999 Program Co-chair (with K. Johnson), National Conference entitled “Rural Retail

Symposium-Technological Change in the Rural Marketplace: Producer, Retailer,

Consumer Interface”. Salt Lake City, Utah, June 17, 18, & 19, 1999.



1997 - 2001 University of Wisconsin Academic Board, Learning Institute for Nonprofit

Organizations.



1996 - 1997 Member, Research and Theory Development Committee, International Textile and

Apparel Association.



1995 - 1996 Member, Cooperative Extension Service National Retail Design Team. This team was

part of a Communities in Economic Transition (CET) initiative of the Extension Service

of the USDA.



1994 - 1995 Program Chair, National Conference entitled “Rural Retailing: Emerging Community

Issues- A Multidisciplinary Symposium on Access to Goods and Services”. Salt Lake

City, Utah, June 1-3, 1995.



Editorial Position



2002 - 2010 Media Editor, International Textile and Apparel Association Newsletter



Editorial Board Membership



2008 Reviewer of a manuscript, Journal of Small Business Management. Special Issue on: Family

and Founders Owned Enterprises and Women and Minority Owned Enterprises.



2000 - 2008 Member, Editorial Board, Journal of Family and Economic Issues



Editorial Reviews



2010 Reviewer, American Council on Consumer Interests (ACCI), reviewed abstracts for

presentation at the annual meeting in Washington D.C.



2010 Reviewer, The International Journal of Retail and Distribution Management, reviewed one

manuscript.



2010 Reviewer, Clothing and Textiles Research Journal, reviewed one manuscript.



2010 Reviewer, The Journal of Retailing and Consumer Services, reviewed one manuscript.

Cynthia Jasper 34





2010 Reviewer, Journal of Family and Economic Issues, reviewed one manuscript.



2010 Reviewer, Tourism Management, reviewed one manuscript.



2010 Reviewer, African Journal of Business Management, reviewed one manuscript.



2009 Reviewer, Textbook manuscript entitled, Consumer Behavior: Putting the Theory into Practice

for consideration of publication by Routledge Publishing.



2009 Reviewer, Journal of Small Business Management, reviewed one manuscript.



2009 Reviewer, Clothing and Textiles Research Journal, reviewed two manuscripts.



2009 Reviewer, Abstracts and papers for presentation at the 2009 American Agricultural

Economics Association (AAEA) and American Council on Consumer Interests (ACCI)

Joint Meeting in Milwaukee, Wisconsin. July 2009.



2008 Reviewer, Manuscript, Journal of Small Business Management. Special Issue on: Family and

Founders Owned Enterprises and Women and Minority Owned Enterprises.



2008 External Reviewer, Proposal Review, Title of the Research Project “Implications of the

Social Behavior of Consumers for the Retail Economy,” Minnesota Agricultural

Experiment Station.



2008 Reviewer, Journal of Retailing and Consumer Services, reviewed one manuscript.



2008 Reviewer, Journal of Consumer Affairs, Special Issue on: Consumer’s Health Literacy of

Services, Medications and Insurance, reviewed one manuscript.



2008 Reviewer, Manuscript submitted for Global Fashion Marketing Systems, a focused issue

of the Clothing and Textiles Research Journal and Journal of the Korean Academy of Marketing

Science.



2008 Reviewer, International Journal of Retailing and Distribution Management, reviewed one

manuscript.



2008 Reviewer, International Journal of Retailing and Direct Marketing, reviewed one manuscript.



2008 Reviewer, The International Review of Retail, Distribution and Consumer Research, reviewed one

manuscript.



2008 Reviewer, International Journal of Retailing and Direct Marketing, reviewed one manuscript.



2008 Reviewer, Clothing and Textiles Research Journal, reviewed three manuscripts.



2007 Reviewer, Journal of Consumer Affairs, reviewed one manuscript.

Cynthia Jasper 35





2007 Reviewer, Journal of Family and Economic Issues, reviewed one manuscript.



2007 Reviewer, The Journal of Retailing and Consumer Services, reviewed one manuscript.



2007 Reviewer, Clothing and Textiles Research Journal, reviewed one manuscript, completed a

second review on previously reviewed manuscript.



2006 - 2007 Reviewer, Research paper submitted for presentation at the third annual Office Depot

Small Business Research Forum on Family Entrepreneurship and for publication in The

Journal of Small Business Management. Second review completed in 2007.



2006 Reviewer, Journal of Consumer Affairs, reviewed one manuscript.



2006 Reviewer, Clothing and Textiles Research Journal, reviewed two journal manuscripts.



2006 Reviewer, Financial Counseling and Planning, reviewed one manuscript.



2006 Reviewer, Academy of Marketing Annual Conference 2007, reviewed two manuscripts.



2006 Reviewer, Berg Publishers, evaluated book manuscript, Fashion’s World Cities, edited by

David Gilbert and Christopher Breward



2005 - 2006 Reviewer, Journal of Small Business Management, reviewed one manuscript.



2004 - 2005 Reviewer, Fairchild Publications, evaluated Chapters for Perry’s Department Store: A

Product Development Simulation by Karen M Guthrie and Rosalie Jackson Regni.



2004 Reviewer, Journal of Retail & Distribution Management, reviewed one manuscript.



2004 External Reviewer, Proposal Review, Title of the Research Project “Survival of

Independent Retailers,” Minnesota Agricultural Experiment Station.



2004 Reviewer, Fairchild Publications, evaluated book prospectus on retailing and product

development.



2004 Reviewer, Journal of Family and Economic Issues, reviewed two journal articles.



2003 Reviewer, Fairchild Publications, evaluated book proposal for Professional Preparation for

Apparel Merchandising, Retailing, and Design.



2003 Reviewer, Clothing and Textiles Research Journal, reviewed three journal articles.



2003 Reviewer, Journal of Family and Economic Issues, reviewed two journal articles.



2002 Reviewer, Journal of Family and Economic Issues, reviewed one journal article.



2001 - 2002 Reviewer, Fairchild Publications, evaluated book proposal (2001) and chapter drafts

Cynthia Jasper 36





(2002) for revising Perry’s Department Store: A Buying Simulation.



2001 Reviewer, Hatch and McIntire-Stennis, Proposal Review, Wisconsin Agricultural

Experiment Station.



2001 Reviewer, Fairchild Publications, Retail Buying by Clodfelter, evaluated book manuscript.



2001 Ad Hoc Reviewer, Journal of Family and Economic Issues, reviewer of journal article.



2000 Ad Hoc Reviewer, Family and Consumer Sciences Research Journal, reviewed two research

articles.



2000 Reviewer, Ohio State University Press, Stronger than Dirt: A Cultural History of Advertising

Personal Hygiene in America, 1875-1940 by Juliann Sivulka, reviewed book manuscript.



2000 Reviewer, Fairchild Publications, evaluated book manuscript, Merchandise Buying and

Management, 2nd Edition.



1998 Reviewer, Hatch and McIntire-Stennis. Proposal review, Wisconsin Agricultural Experiment

Station, Costly Charity or Smart Strategy? Impact on Consumers and Managers of Advertising With a

Social Dimension.



1998 Reviewer, Ohio State University Press, reviewed book manuscript, Advertising to the

American Woman 1900-1999 by Daniel Hill.



1998 Reviewer, Clothing and Textiles Research Journal, reviewed journal article, Apparel

Descriptions in Catalogs and Perceived Risk Associated With Catalog Purchases.



1998 Reviewer, Journal of Retailing and Consumer Services, reviewed research article, Image

Perception and Shopping Behavior.



1997 Reviewer, Clothing and Textiles Research Journal, reviewed journal article, Structural Models

for Weight Satisfaction, Self-Consciousness, and Women’s Use of Clothing in Mood

Enhancement.



1997 Reviewer, Journal of the Community Development Society, reviewer of journal article, Planned

Rural Industrial Parks Policies in Georgia: A Critical View.



1997 Reviewer, Prentice-Hall, evaluated book manuscript, Professional Development for the

Retailing and Apparel Industries.



1997 Reviewer, Minnesota Agricultural Experiment Station, evaluated proposal, Self

Employment: Special Populations.



1997 Reviewer, book chapter, Obesity Discrimination and Powerlessness in Appearance and

Power, K. Johnson & S. Lennon (Eds.).

Cynthia Jasper 37





1997 Reviewer, Sage Publications, evaluated book proposal, Softgoods to the World.



1997 Reviewer, Journal of the Community Development Society, evaluated journal article, Nonprofit

Corporations in Rural Economic Development.



1997 Reviewer, Minnesota Agricultural Experiment Station, evaluated of proposal, Apparel

Retailing in the 21st Century.



1996 - present Reviewer, Journal of Retailing and Consumer Services, reviewed two manuscripts.



1986 - present Reviewer, two research articles, Clothing and Textiles Research Journal.



1996 Reviewer, Prentice-Hall, Professional Preparation for Retailing, reviewed of prospectus.



1996 Reviewer, Utah State University, evaluated proposal submitted to the Utah State

University New Faculty Research Program.



1995 Reviewer, Fairchild Books, reviewed textbook proposal, International Retailing.



1994 Reviewer, Sex Roles: A Journal of Research.



1994 Reviewer, Fairchild Books, reviewed textbook, Merchandise Buying & Management.



1993 Reviewer, Minnesota Agricultural Experiment Station, proposal.



1993 Reviewer, Fairchild Books, reviewed textbook, Retail Advertising.



1993 Reviewer, Journal of Applied Social Psychology, reviewed article.



1993 Reviewer, research abstracts, American Collegiate Retailing Association.



1991 Reviewer, manuscripts being considered for inclusion in the book, Social Science Aspects of

Dress: New Directions, S. J. Lennon and L. L. Davis (Eds.), International Textile and Apparel

Association.



1990 Reviewer, social/psychological abstracts for presentation at the national meeting of the

Association of College Professors of Textiles and Clothing.



1990 Reviewer, research articles for American Indian Culture and Research Journal.



1990 Reviewer, research proposals for American Philosophical Society



1988 - 1989 Reviewer, research proposals for American Council of Learned Societies.



1986 Reviewer, Harcourt Brace Jovanovich textbook company.



Membership on Research Committees

Cynthia Jasper 38







2002 - 2003 Member, Women and Philanthropy Institute, Goal: Identify Research That is Needed to

Better Understand Women’s Philanthropic Behavior.



2002 - 2005 Chair, Policy Handbook Committee, NE-167, Family Business Viability in Economically

Vulnerable Communities, Agricultural Experiment Station.



1998 - 2001 Member, Publications Sub-committee, NC-222, Technology and the Rural Consumer,

Agricultural Experiment Station.



1997 - 1998 Member, NCT-171 Technical Committee, designed to write proposal focusing on issues

facing rural retailers and consumers.



1992 - 1993 Chair, NCR-65, Clothing Production, Distribution, and Consumption.



1991 – 1993. Chair, Publications Sub-committee, NC-192 Rural Retailing, Agricultural Research

Station.



1988 - 1993 Wisconsin Representative, NC-192 Rural Retailing, Agricultural Experiment Station.



1991 - 1992 Vice-Chair, NCR-65, Clothing Production, Distribution, and Consumption.



1990 - 1991 Elected Secretary, NCR-65, Clothing Production, Distribution, and Consumption.



1989 - 1991 Member, Publications Sub-committee, NC-192 Rural Retailing, Agricultural Research

Station.



1989 - 1991 Member, Retailing Sub-committee, NC-192 Rural Retailing, Agricultural Research

Station.



Professional Organizations



2007 - present ACCI American Council on Consumer Interests



2006 - present Phi Upsilon Omicron



2002 - present American Association of Family and Consumer Sciences



1982 - present International Textile and Apparel Association (formerly Association of College

Professors of Textiles & Clothing [ACPTC])



2008 - 2009 ARNOVA, Association for Research on Nonprofit Organizations and Voluntary Action



1986 - 1998 American Collegiate Retailing Association



1980 - 2000 Omicron Nu Honor Society



1985 - 1995 The Costume Society of America



1985 - 1993 The Society for the Study of Symbolic Interactionism

Cynthia Jasper 39







1987 - 1991 American Sociological Association



1988 - 1990 American Marketing Association



1988 - 1990 American Council on Consumer Interests



1985 - 1990 Wisconsin Academy of Sciences, Arts and Letters



1987 - 1988 Chair, Ph.D. Fellowship Committee, International Textile and Apparel Association



1987 - 1988 Research Committee, Ad Hoc Member, International Textile and Apparel Association



2006 - 2009 Membership Committee, International Textile and Apparel Association



1985 - 1987 Publications Committee, International Textile and Apparel Association



1986 Presider at Social-Psychological Aspects of Dress Research Section National Meeting of

the International Textile and Apparel Association



1985 Presider at Fellowship Research Presentations Central Region Meeting of the

International Textile and Apparel Association



Service to the State



2000 - 2003 Wisconsin LifeSmarts Championship Competition-Consumer Contest for High

School Students in Wisconsin, with questions on personal finance, health/safety and

consumer rights and responsibilities, sponsored by the National Consumer League.



1988 - 1992 Co-director (with C. Vos), Youth Development Clothing & Textiles Project, Extension.



1991 Participant, The Promotion of Clothing & Textiles Youth Development Project, ETN.



1989 - 1990 Reviewer, Clothing & Textiles Youth Development Materials, “Looking Good” Project.



1989 - 1990 Specialist Support Staff, Youth Development Clothing Advisory Task Force.



1987 - 1988 Advisory Board Member, Center for Retailing Studies: University of Wisconsin Campus

Advisory Board.



1986 - 1988 National Society for Internships and Experiential Learning, Peer Assistance Network in

Experiential Learning (panel).



1986 - 1987 Wisconsin Home Economics Association, Member, Leaders Award 1987-88 Committee



1986 Reviewer, Clothing and Textiles Youth Development Materials, “Looking Good”

Project.



1985 - 1986 Wisconsin Home Economics Association, Chairperson-District J, Teacher of the Year

Award Committee.

Cynthia Jasper 40







1985 Mentor for new students, Student Services Program, Family Resources and Consumer

Sciences, University of Wisconsin-Madison.



Service to the University



University at Large



2010 - present Founding Faculty Affiliate, Center for Nonprofits



2009 - 2013 Elected Chair for 2010-2011, University Library Committee. Elected to a four year term

after a UW university-level election.



2010 - present Named Member, Archives Committee, University of Wisconsin-Madison.



2009 - 2010 Faculty Representative, Wisconsin Idea Undergraduate Fellowships Grant Program.

Selection Committee, Morgridge Center for Public Service. Evaluated grant proposals

and selected those to be funded.



2007 - present Faculty Advisor, Entrepreneurship Learning Community at Sellery Residential Hall. UW

Kaufman Grant.



2007 - 2009 Member, University Library Committee. Completed term for another member, then

elected to a one year term.



2006 - 2010 Member, Advisory Committee, Women Faculty Mentoring Program. Selected to serve a

three year term.



2000 - 2010 Member, UW-Madison Non-resident Tuition Appeals Committee:. Hears appeals from

graduate and undergraduate students requesting resident status.



2001 - 2002 Member, Commission on Faculty Compensation and Benefits. This committee is

responsible for reviewing and making recommendations regarding faculty compensation

and benefits.



2001 - 2003 Mentor, UW Faculty Mentoring Program. Mentor to Min-Shi, Assistant Professor

of International Finance, School of Business.



2001 - 2002 Faculty Affiliate, UW-Madison Consortium for Global Electronic Commerce. The

mission of this group is to create, integrate, transfer, and apply knowledge of E-

Commerce technologies, business processes and organizational strategies to enhance the

competitiveness and effectiveness of industry.



2000 - 2003 Member, Elected to the Hilldale Board of Directors, Hilldale Shopping Mall. The

Hilldale Board of Directors is the oversight committee for the Hilldale Shopping

Mall, with profits from the mall going to support many University of Wisconsin

programs such as lecture series, research, and professorships.

Cynthia Jasper 41



1999 - 2003 Alternate, University of Wisconsin Faculty Senate.



1997 - 1998 Member, Design Team for the Academic Leadership Workshop on Post-tenure Review,

Office of Human Resource Development.



1997 - 2000 Member, College of Agricultural and Life Sciences Library Committee.



1995 - 1996 Member, Women Faculty Mentoring Program.



1991 - 1993 University of Wisconsin Faculty Senate.



1989 - 1991 Alternate (FRCS) University of Wisconsin Faculty Senate.



School of Human Ecology



2010 - present Member, Scholarship and Awards Committee.



2010 - present Chair, Governance Committee.



2001 - present Member, Chairs Advisory Committee (CAC).



2001 - present Member, Academic Planning Council (APC).



2011 Chair, Memorial Committee for Professor Emerita Agatha Norton. Prepared Memorial

Resolution to be read at the April 4, 2011 Faculty Senate Meeting.



2010 Member of the Beckner Selection Committee, Reviewed 7 proposals and chose those 3

to be funded. Distributed $50,000 in funding.



2010 Member of the Undergraduate Program Council, Consumer Science Representative.



2008 - 2010 Member of the Faculty and Staff Diversity, Equity and Environment Committee,

Consumer Science Representative.



2009 Member of the Morgridge Center’s Community-Based Learning Coordinator Search

Committee.

As a member of this committee, we advertised and promoted this position, reviewed

applications, and interviewed last summer 2009 over two days and hired E. Tryon to fill

the position.



2008 - 2009 Member of the Selection Awards Committee, Rothermel-Bascom Professorships.



2008 - 2009 Member of the Relocation Committee.



2007 - 2008 Served on Search and Screen Committee, Internship Coordinator Position, SoHE

Student Academic Affairs Office.



2007 Served on Search and Screen Committee, Faculty Associate Nonprofit Studies Position.

Cynthia Jasper 42







2005 Served on Search and Screen Committee, Student Services Coordinator Position, SoHE

Student Academic Affairs Office.



2005 Member, Memorial Committee for Professor Emerita Louise Young. Prepared

Memorial Resolution that was read at Faculty Senate on May 3, 2005.



2004 - 2005 Served on Committee to review and summarize the Textile and Apparel Design and

Interior Design Program Reviews.



2004 Member, Memorial Committee for Professor Emerita Marian Longhotham. Prepared

Memorial Resolution that was read at Faculty Senate on October 5, 2004.



2002 - 2003 Served on Committee to review the Final Report of Family and Consumer

Communications Program Review.



1996 - 2000 Dean’s Advisory Council



2004 Member, Search Committee for the Internship Coordinator position.



2002 Member, Search Committee for the Advisor in the Office of Student Academic Affairs.



2001 Member, Search Committee for the Diversity Officer in the Office of Student Academic

Affairs



2000 - 2001 Member, Assessment Group on Collections/Gallery/Library/Resource Rooms/Storage

Issues, Facilities Master Planning Committee.



1997 - 1998 Faculty Representative, Promotional Campaign for the School of Human Ecology.



1996 - 1998 Faculty Representative, School of Human Ecology Alumni Association.



1996 - 1999 Chair, Center for Retailing Studies.



1994 - 2000 Member, Helen Allen Textiles Committee.



1993 - 2008 Sexual harassment contact person.



1989 - 1991 Advisor, Rho Mu Sigma (retailing honor society).



1986 - 1991 Advisor, Omicron Nu Honor Society.



1985 - 1991 Advisor, University of Wisconsin Retail Club.



Consumer Science Department



2010 - present Chair, Search Committee for Consumer Science Tenure-Track Faculty Position.

Cynthia Jasper 43



2010 - present Member, Undergraduate Program Council.



2009 - 2010 Chair, Search Committee for Retailing Academic Staff Position.



2009 - 2010 Member, Maximilian Schmeiser, Tenure Committee.



2009 Chair, Search Committee for Personal Finance Academic Staff Position.



2008 - 2009 Member, Merit Review and Faculty Compensation Subcommittee.



2001 - 2004 Member, Letecia McKinney, Tenure Committee.



2001 - 2002 Member, Karen Goebel, Post-Tenure Review Committee.



2000 - 2001 Member, Ann Hoyt, Post-Tenure Review Committee.



1997 - 2000 Member, Irena Vida, Tenure Review Committee.



1999 - 2000 Member, Rima Apple, Post Tenure Committee.



1993 - 1997 Member, Retailing Search Committee.



1994 - 1999 Member, Jikyeong Kang Tenure Review Committee.



1994 - 1995 Member, Ad Hoc Committee on the Formation of a Governance Document for the

Center for Retailing Studies.

1994 - 1995 Member, Ad Hoc Committee on the Long-Range Strategic Plan for Consumer Science.



1993 - 1995 Chair, Undergraduate Committee.



Interdisciplinary – Human Ecology Department



2009 - 2010 Chair, Brian Christens Tenure Committee.



2009 - 2010 Member, Connie Flanagan Tenure Promotion Committee.



2008 - 2009 Member, R. Shepherd Zeldin – Promotion to Full Professor Committee.



2007 - 2008 Member, Community and Nonprofit Leadership Committee.



Environment, Textiles and Design Department



1993 - 1994 Member, Ad Hoc Committee for Retailing Program Transition. Retailing program was

transferred from the Environment, Textiles and Design department into the Consumer

Science department.



1992 - 1993 Member, Retailing Search Committee.

Cynthia Jasper 44



1990 - 1993 Member, Graduate Admissions and Policies and Procedures Committee.



1990 - 1991 Member, Ad Hoc Committee on Textiles and Clothing, Ph.D. review.



1989 - 1991 Chair, Retailing Search Committee, two open positions.



1989 - 1991 Member, Curriculum Committee.



1988 - 1991 Chair, Retailing Steering Committee.



1988 - 1989 Chair, Future Directions of the Retailing Program.



1988 - 1989 Member, Search Committee for Curator, Helen Allen Textile Collection.



1988 - 1989 Member, Search Committee for Retailing Position, Vice/Stampfl.



1988 - 1989 Member, Space Committee.



1987 - 1989 Chair, Curriculum Committee.



1987 - 1988 Member, Search Committee for Retailing Position.



1984 - 1988 Member, Retailing Steering Committee.



1985 - 1987 Member, Curriculum Committee.



1985 - 1986 Chair, Social Committee.



1984 - 1985 Member, Outreach Committee.



1983 - 1985 Member, Social Committee.



Outreach



1993 - 1995 Clothing and Textiles Specialist, Youth Development, University of Wisconsin

Cooperative Extension.



1990- 1995 Ad Hoc Consultant, Lands’ End Direct Merchants, Research Department.



1989 - 1995 Member, Board of Directors, Material World Cooperative, elected to a three-year term.



1989-91 Chair, Retailing/Marketing Committee, Material World Cooperative.



Newspaper and Magazine Interviews



1. The Nonprofit and Community Leadership Major. (2011, April). Wisconsin Society of Assoication

Executives (WSAE Newsletter). Article by Maggie Richardson.

Cynthia Jasper 45





2. Go-go Gadget Buy Back: Retailers Want to Sell you Gadgets, Buy Them Back Later, and Then Sell

Them Again. (2011, March 13). Baltimoresun.com. The Baltimore Sun. Article by Gus G. Sentementes.



3. Madison Unemployment Drops. (2011, January 27). The Badger Herald. Article by Caroline

Wittenburg.



4. Black Friday Psychology: Why We Go Mad for Deals. (2010, November 24). LiveScience. Article by

Stephanie Pappas.



5. Digital Deals Hurt Local Businesses. (2010, November 24). Wausau Daily Herald. Article by Jake

Miller.



6. Businesses Hope for Retail Boost; Shoppers Seek the Best Deals. (2010, November 21). Wausau

Daily Herald. Article by Jake Miller.



7. Shackles Made Plain: New Rules will Disclose Pitfalls of Making Monthly Minimum Payments on

Credit Cards. (2010, January 30). Wisconsin Journal Sentinel. Article by Paul Gores.



8. Floundering Economy Alters Shopping Habits. (2009, November 25). Wisconsin State Journal. Article

by Samara Kalk Derby.



9. Hulu Could Change for Content As Soon As 2010. (2009, November 17). The Maneater. Article by

Calvin J. Stovall.



10. Resin Jewelry, An Inexpensive Holiday Craft Idea. (2009, November 11). Frontpage Milwaukee. Article

by Stacci Saffaroni.



11. Consumer Wake-Up Call: During Tough Economic Times, People are Learning Money Lessons the

Hard Way. But Will These New Habits Disappear When Things Start Looking Up? (2009, Winter).

On Wisconsin. (110 (4), 32-37) Article by Jason Stein.



12. Coupons Represent Opportunity and Challenge. (2009, September/October). Wisconsin Restaurateur.

(76 (5), 20-24). Article by Mary Lou Santovec.



13. Bachter Collegiate Advisor Award. (2009, Fall). The Candle. page 10.



14. Negotiate Anything: Companies Need Cash, so They’re Willing to Deal. Make the Recession Work

for you. (2009, July/August). www.menshealth.com. page 56.



15. Monroe Street Project Pushed to at Least 2011; Merchants Relieved. (2009, June 5). Wisconsin State

Journal. Article by Marv Balousek.



16. Recession Hurts Summer Job Market for College Students: Part-time Jobs are Disappearing and

Leaving College Students in a Tough Spot for Summer Employment. (2009, May 7). The Daily

Cardinal. Article by Cathy Martin.



17. Recession Means More Reuse, Less Business for Trash Haulers. (2009, April 29). Milwaukee Journal

Cynthia Jasper 46





Sentinel. Article by Joe Taschler.



18. Doyle Announces $2.3 Billion Tax Credits for Wisconsin Families. (2009, March 30). The Daily

Cardinal. Article by Sarah Zipperle.



19. Van Hollen to Not Appeal Tax: Attorney General Decides to Accept Repeal of Wisconsin’s

Minimum Gas Markup Law. (2009, March 11). The Badger Herald. Article by Alicia Yager.



20. Destinations Close to Home Increase, Travel Prices on the Rise. (2009, March 9). The Daily Cardinal.

Article by Nico Savidge.



21. Vacant Stores: Retailers Closing Throughout the Region. (2009, February 6). BizTimes.com.

Milwaukee and Southeastern Wisconsin Business News. Article by Eric Decker.



22. When the Well Runs Dry: Fair Trade Retailer Sells Wholesale to Expand Mission in Retail

Slump. (2009, January). Greater Madison: In Business, pages 40-41. Article by Lynn Welch.



23. Recession Offers Bargains for Young, Employed. (2008, December 23). San Francisco Chronicle.

Article by Reyhan Harmanci.



24. Woodturner Lonnie Nylund Builds his own Christmas Gifts. (2008, December 22). Wausau Daily

Herald. Article by Jeff Starck.



25. Lack of “Consumer Confidence” during Holidays Worries Retailers: The Poor Economy is having a

Negative Impact on Consumer Confidence, and Retailers Worry about the Effect the Economy will

have on the Holiday Shopping Season. (2008, December 11). The Daily Cardinal. Article by Rebecca

Autrey.



26. Falling Gas Prices puts Extra Cash in Consumers’ Pockets. (2008, December 7). Milwaukee Journal

Sentinel. Article by Paul Gores.



27. Economy Down, Jobless Rate Up: Even Madison’s Unemployment Rate is Rising. (2008, November

18). The Capital Times. Online. Article by Mike Ivey.



28. Frugality is in – Nationwide and in Wisconsin. (2008, November 24). Wisconsin State Journal. Article

by Amy Knapp.



29. Crisis Snags Main Street: Some Area Bankers Hesitant to Lend, some Consumers Nervous to

Borrow in Climate. (2008, September 27). Milwaukee Journal Sentinel. Online. Article by Paul Gores.



30. The 6 Coolest Jobs for Weird Majors: You can put an Unconventional Degree to Work for you in a

Surprisingly Cool Career. (2008, August 28). U.S. News and World Report. Online. Article by Liz

Wolgemuth.



31. Competing for your Warehouse Dollars: has Entered the Madison-Area Market, Offering a

Challenge to Sam’s Club and other Discount Retailers. (2008, August 20). Wisconsin State Journal.

Front Page, p.A8. Article by Barry Adams.

Cynthia Jasper 47







32. Student Trends: Money. (2008, August). Hometown News, University Communications, Article by Nikki

Fritz.



33. Will it Work? Stimulus Packages Fate May Rest on Skittish Consumes Spending. (2008, May 3).

Milwaukee Journal Sentinel. Article by Paul Gores.



34. What’s in a Name? The New “No Name” Donation to the University of Wisconsin School of

Business is Shaking up How the Public Thinks about Philanthropy. (2008, January 31). The Daily

Cardinal. Article by Katy Williams.



35. Green vs. Clean: America’s Trustiest Appliance has Gotten a Makeover. But What’s Coming Out in

their Wash. (2007, October). SmartMoney. The Wall Street Journal Magazine. (XVI ( X)). Article by

Renée DeFranco.



36. You Can’t Put Self-Esteem on a Credit Card. (2007, June 14). Milwaukee Journal Sentinel. Article by

Jim Stingl.



37. Hilldale on the Edge Again From Outskirts to Thick of Things. (2007, November 10). The Capital

Times. Article by Lynn Welch.



38. Big and Even Bigger: Area’s 07 Retail Scene to Reflect Mega-Sized Trend. (2007, January 6-7). The

Capital Times. Article by Lynn Welch.



39. Signs of Change. (2006, December 15). Wisconsin State Journal, pages C8- C7. Article by Barry

Adams.



40. Holiday Spending – Paying the Price: Shoppers Face Challenge of Getting through Holidays

Without the Heavy Burden of Overspending. (2006, December 10). Wisconsin State Journal, pages B1,

B4. Article by Marv Balousek.



41. Beware of Hazardous Toys. (2006, November 22). Wisconsin State Journal, P. A1, A5. Article by Gena

Kittner.



42. Lands’ End’s New World: Sears Pushes Brand With Store-Within-a-Store. (2006, March18-19). The

Capital Times, pages. D12-D11. Article by Lynn Welch.



43. Lands’ End Goes Front and Center. (2006, October 26). The Captial Times, page E1. Article by Lynn

Welch.



44. What America Buys and Why. (2006, October 23). TIME.com, pages 1-4. Article by Lee S.

Ettleman.



45. Apparel, Accessories Sales Rise in April. (2006, May 12). Women’s Wear Daily. Article by Evan Clark.



46. Gas-Price Ripple. (2006, April 29). Wisconsin State Journal, pages A1, A7. Article by Ben Fischer and

Nathan Leaf.

Cynthia Jasper 48







47. Buying Power, Worth Every Cent: There’s More to Being a Smart Consumer than Simply Slashing

your Budget. (2006, April). Black Enterprise, page 130. Article by Maya R. Payne.



48. Hope Kindled for Less Materialistic America. (2006, January 6). The Capital Times, pages B1-B2.

Article by Rob Zaleski.



49. Time of the Season. (2005, December 22). Wisconsin State Journal, Front Page, pages A1-A7. Article

by Doug Erickson and Elizabeth Wachowski.



50. Retailers Tap into $2.7 Bil. Teen Prom Market. (2005, April 13). The Daily Cardinal, (114 (122), 8).

Article by Caitlin Cieslik-Miskimen.



51. Study Looks at Brand Loyalty: Group Says Market Research Can Affect Wide Range of Social

Issues. (2005, March 3). The Badger Herald, page 6A. Article by Emily Bourne.



52. Lands’ End, Sears/Kmart a Matter of Fit. (2005, The Weekend of February 26-27). The Capital Times,

Business Section, pages 10D, 9D. Article by Lynn Welch.



53. Anchoring Westgate: Mall Has Lost Two Stores Recently but is Negotiating with a National Retailer.

(2005, February 18). Wisconsin State Journal, Business Section, pages D12, D11. Article by James

Edward Mills.



54. Big Plans for a Small Card: Metavante Testing Whether Credit Card on Key Chain Increases

Spending. (2005, January 17). Milwaukee Journal Sentinel. Article by Paul Gores.



55. The Win-Win of Internships. (2004, November). University of Wisconsin Business News Wire.



56. Newfound Excitement over Hilldale’s Future. (2004, October 14). Wisconsin State Journal. pages A1,

A6.



57. Hazy Future for 2 Target Execs. (2004, March 22). Star Tribune, Minneapolis, Minnesota.



58. Trusting Donors, Celebrity Help Drive Cancer Hoaxes. (2004, February 9). Daily Legal News. Article

by Jim Hannah distributed by the Associated Press to about 70 newspapers throughout Ohio.



59. In Store: An Open and Shut Year for Retail. (2004, January 3-4). The Capital Times, Business Section,

pages 8D, 10D.



60. Good Season, Stores Say: East Towne, West Towne Say Sales Top Last Year’s. (2003, December

21). Wisconsin State Journal, Business Section, pages C1, C3.



61. The Future of Malls in Madison. (2003, May).



62. Last-Minute Season - Next Few Days are Busiest for Christmas Shopping. (2002, December 21-22).

The Capital Times, Business Section, page 10C.

Cynthia Jasper 49





63. Giving Circles Meet Community Needs and More. (2002, September 16). Home and Family Finance

Resources Center Newsletter.



64. Sears’ Facelift: Retailer Counts on Boost from Lands’ End. (2002, June 7). The Capital Times, Business

Section, pages 7C, 8C.



65. The Changing Face of the Consumer, (2002, May/June). 1 to 1 Magazine: Using Technology to Manage

Customer Relationships. (4 (4), 44-49).



66. Sears The Purchase Lands’ End: No. 4 U.S. Retailer Looks to Jump-Start its Apparel Sales. (2002,

May 14). Wisconsin State Journal, Business Section, pages B9-B10.



67. Leaving Hilldale? Mall, Shoppers Fret over Wolff Kubly Plans (2002, March 14). The Capital Times,

Business Section, pages 1E, 3E.



68. Lands’ End Style Wears Well. (2001, December 11). The Baltimore Sun, Business Section.



69. Fashion for the Full-Figured: Lands’ End catalog offers variety and style for women size 18 and up.

(2001, October 4). The Capital Times, pages 2F, 6F.



70. Courting Female Philanthropists makes good Financial Sense. (2001, Fall). Nonprofit World.



71. Twice as Many Shoes: Famous Footwear Opens Superstore Here. (2001, June 29). The Capital Times,

page 8C.



72. Monster plan. Web job site founder sees bright future. (2001, March 30). The Capital Times, pages 1E-

2E.



73. Philanthropy: What We Give, Why We Give. Professor Cynthia Jasper Studies Patterns, Reasons,

and Benefits to All. (2000, Fall). Impact, pages 1-2.



74. Kopp’s Store Stirring Passions. (2000, December 20). Wisconsin State Journal, pages A1, A11.



75. Trends in Candidate Fashion Styles in Check with Issues. (2000, November 7). The Badger Herald,

page 8.



76. Students as Consumers? A Look at how SoHE Students, Advisers, and Faculty View the Value of

Our Education. (2000, Spring). Impact, (15 (1), 1).



77. Focus: Back to School Shopping- It’s Made August a Retail Lion. (1999, August 20). Wisconsin State

Journal, pages 1A, 3A.



78. Born to Not Shop: Research Supports Stereotype That Most Men Aren’t Big on Shopping. (1998,

December 10). The Capital Times, pages F1, F8.



79. Bargain Hunting: Johnson Creek Outlet Center Attracts Hard-Core Shoppers and Those Who Are

Just Curious. (1998, July 5). The Janesville Gazette, Marketplace section, page 1.

Cynthia Jasper 50







80. Undressing for Success: Madison Companies Jump on the Casual-Dress Bandwagon. (1994,

November 11-17). Isthmus, pages 1, 18, 31.



81. Pleasing Customers Makes Good Business Worldwide, Researcher Finds. (1991, Spring). Impact:

Research and Extension of the School of Family Resources and Consumer Sciences.



82. Retailing Program Prepares Students for Employment. (1989, Spring). Impact: Research and Extension of

the School of Family Resources and Consumer Sciences, page 6.



83. Individuality in Dress is Difficult to Find. (1988, February 8). Badger Herald, page 4.



84. Location Key Item for Outlet Centers. (1987, June 26). Milwaukee Sentinel, page 5, part 2.



85. Cultural Ideals of Beauty. (1987, March). Agricultural Business.



86. On the Stand: Trial by Style. (1986, March 18). Badger Herald, page 3.



87. Do “Sales” Help Sales? (1985, November). In Business.



Radio and Television Interviews



“Top Ten Retailers for Customer Service Released as Holiday Shoppers Hit Stores.” (2010, November

30). Radio Interview, Wisconsin Public Radio News Department. Interview by Brian Bull.



“Consumers’ Holiday Shopping and the Economy.” (2010, November 24). Radio Interview, Wisconsin

Public Radio News Department. Interview by Brian Bull.



“Consumer’s Response to Gas Prices.” (2009, March 11). Channel 27 News. Interview by Brian

Rodriguez.



“Young Shoppers Spend Big Online.” (2005, March 22). NBC 15 - WMTV Television Station. Interview

by Natalie Swaby, Contact 15 Reporter.



“The Future of Shopping Malls.” (2003, January 24). WIBA Radio Morning News.



“Trends in Holiday Retail Sales.” (1995, November 12). Channel 5 local evening news.



“Retailing and the Consumer in the 1980s.” (1986). Wisconsin Public Radio, Margaret Andreasen Show.



“The Future of Discount Chains.” (1985, August 12). Wisconsin Public Radio, Clark and Company.



Volunteer Activity



2008 Co-Chair, (with A. Murray and L. Lindenberg), School of Human Ecology Blood Drive

(November 11).

Cynthia Jasper 51





2004 Co-Chair, (with N. Marks), School of Human Ecology Blood Drive (October 15).



1982 - 1983 American Intercultural Student Exchange, Area Representative.



March 25, 2011