SEASONAL / THEMED OPPORTUNITIES
TO NEW
YORK
January: May: October:
50
On Deck (Weekly) ....................January 2, 9, 16, 23, 30
Kidsville News ........................................ Week of Jan. 1
On Deck ................................Weekly May 7, 14, 21, 28
Kidsville News ....................................... Week of May 5
On Deck ......................Weekly October 1, 8, 15, 22, 29 66,312 9
OCEAN
CITY
AY
KW
Kidsville News ..................................Week of October 6 Herald Average
AR
EP
AT
ST
N
Senior Lifestyles (H) ........................................... May 21 Readership1
DE
GAR
50
Senior Lifestyles (H) ......................................January 16 47
NJ Hot Rod Magazine .........................................May 7 Avalon Indian Summer Seafood Festival (OD) .......... October 1 WOODBINE
STRATHMERE
Super Bowl (OD) ....................................January 23, 30
Wildwood Days (OD) ........................................ May 21 GWCOC Fabulous 50s (OD) .......................... October 8
Health and Fitness (H) .......................January 16, 23, 30
SEA ISLE
2008 CMC Weddings & Special Events ..........January 30 Victorian Week (OD) ..................................... October 8 9 CITY
June: Senior Lifestyles (H) ..................................... October 15 47
SWAINTON
On Deck ................................Weekly June 4, 11, 18, 25
February:
CAPE MAY AVALON
COURT
Kidsville News ....................................... Week of June 2 To Your Health (H) ........................... October 15, 22, 29 HOUSE
On Deck…. .................... Weekly February 6, 13, 20, 27 MT Harvest Festival (OD) ............................. October 22
Kidsville News .................................Week of February 4
Valentine Dining and Entertainment (OD) ........... February 6, 13
Natural Attractions (Zoo Magazine) .....................June 4
Sea Isle City Skimmer Weekend (OD) ................. June 18
Senior Lifestyles (H) ........................................... June 18
Birding Festival (OD) .................................... October 22 THE
VILLAS
47
RIO
GRANDE
9
STONE
HARBOR
84,000
Herald Peak Season
AY
47
Readership1
KW
Health and Fitness (H) ................................... February 6 COLD NORTH
R
SPRING WILDWOOD
PA
November:
NORTH
TE
TA
CAPE MAY
July:
NS
126,000
E
WILDWOOD
RD
Senior Lifestyles (H) .................................... February 20
GA
WEST
On Deck ...................... Weekly November 5, 12, 19, 26
CAPE MAY WILDWOOD
Managing Your Money (H).................... February 20, 27 On Deck ............................ Weekly July 2, 9, 16, 23, 30 CAPE MAY
CREST
CAPE MAY
Kidsville News ........................................ Week of July 1
POINT
On Deck Peak Season
Kidsville News ...............................Week of November 3 Readership1
March: Dining and Entertainment Guide ............................July 2 Holiday Dining Guide (OD) ................... November 5, 12 The Cape May County Herald
On Deck ............................ Weekly March 5, 12, 19, 26 4-H Fair ............................................................. July 16
To Your Health (H) ...................................... November 5 provides over 75% household
Senior Lifestyles (H) ............................................ July 16
Kidsville News .................................... Week of March 3
Stone Harbor Christmas (OD) .................... November 12
coverage in Cape May County.1
1Sources:
St. Patrickʼs Day (OD) ................................. March 5, 12 2003 Census/2005 CVC Audit/2005 Herald Records
Easter Church (H) ..................................... March 12, 19
August: Senior Lifestyles (H) .................................. November 19
On Deck ............................Weekly August 6, 13, 20, 27 Seven Weeks of Christmas (OD) .........November 12, 19, 26
Senior Lifestyles (H) ........................................ March 19
Kidsville News .................................... Week of August 4
WW Boat and Fishing Show (OD)....................March 26 Holiday Gift Guide ................................... November 19
Back to School (H) ..........................................August 13
Business Growth and Development ...................March 26 Stone Harbor Merchants Day Sale (OD) ............ August 20
Senior Lifestyles with Social Security(H) ........... August 20 December:
April: On Deck ..................Weekly December 3, 10, 17, 24, 31
On Deck .......................... Weekly April 2, 9, 16, 23, 30 September: Kidsville News ............................... Week of December 8
Kidsville News .......................................Week of April 1 On Deck ...................... Weekly September 3, 10, 17, 24
MT Hospitality Night (OD)........................... December 3
WW Boat and Fishing Show (OD)........................ April 2 Kidsville News .............................. Week of September 8
Autumn in the Wildwoods (OD) ...................September 3 Victorian Christmas (OD)............................. December 3
Business Growth and Development ....................... April 2
Keep It ............................................................... April 9 Firefighters News Magazine ......................September 10 Christmas Church (H) ........................... December 10, 17
SIC Fall Festival (OD) ................................ September 17 Senior Lifestyles (H) ...................................December 17
Welcome to Spring in CM (OD) ......................... April 23
Wings ʻn Water Festival (OD) .................... September 17
Senior Lifestyles (H) .......................................... April 16 Seven Weeks of Christmas (OD) ..... December 3, 10, 17, 24
Senior Lifestyles (H) .................................. September 17 JANET SEITZ
GWCOC Salute to the 60s (OD) ........................ April 16 Merry Christmas/Happy New Year Pages ..... December 24, 31 Classified
SH Boat Show/Seafood Family Festival .............. April 30 Advertising
Stone Harbor New Yearʼs Sale (OD) ............December 31 886-8600, Ext. 34
BETH HUBER STEVE MEHL KAREN DICKINSON BECKA ARENBERG PAUL LIRIO ED QUIGLEY RACHEL SEITZ
National Advertising Mgr. Northern Advertising Mgr. Southern Advertising Mgr. Southern Advertising Southern Advertising Northern Advertising Classified Advertising
886-8600, Ext. 20 886-8600, Ext. 17 886-8600, Ext. 18 886-8600, Ext. 53 886-8600, Ext. 42 886-8600, Ext. 12 886-8600, Ext. 33
MECHANICAL INFORMATION*
Cape May Full Page 112" 5 Columns x Full 4 Columns x Full Half Page 56" 5 Columns x 10.5” 4 Columns x 13”
HERALD
County Herald 10.5” x 15.5” 7.5” x 15.5” 80" 5.937” x 15.5” 64" 10.5” x 7.7” 7.5” x 10.25” 55" 5.937”x 13” 52" COLUMN WIDTHS
(7-COLUMN FORMAT)
Ad Sizes 1 column ............................... 13/8”
2 columns.............................. 27/8”
3 columns............................. 47/16”
4 columns............................515/16”
5 columns.............................. 71/2”
6 columns..................................9”
4 Columns x 10.5” 5 Columns by Half 3 Columns x 13” 4 Columns by Half 7 Columns x Quarter 5 Columns x 5” 3 Columns by Half 4 Columns x 5” 7 columns............................ 101/2”
5.937”x 10.25” 44" 7.5”x 7.7” 40" 4.437”x 13” 39" 5.937”x 7.7” 32" 10.5 x 3.75” 28" 7.5”x 5” 25" 4.437”x 7.7” 24" 5.937”x 5” 20"
DEADLINES
Classified Advertising - 11 a.m. Mon.
On Deck Ad deadline - 5 p.m. Wed.
Legal Advertising - Noon Thur.
ROP - 5 p.m. Friday
ROP News & Photos - 5 p.m.Thurs.
Classified Display Ad - 5 p.m. Fri.
4 Columns x 4” 2 Columns by Half 3 Columns x 5” 3 Columns x 4” 2 Columns x 5” 2 Columns x 4” 2 Columns x 3” 1 x 4” Check with your advertising consultant
5.937”x 3.75” 16" 2.875” x 7.7” 16" 4.437” x 5” 15" 4.437” x 3.75” 12" 2.875” x 5” 10" 2.875” x 3.75” 8" 2.875” x 3” 6" 1.375”x 3.75” 4"
to confirm, since deadlines sometimes
3 Columns x 3” 2 Columns x 2” 1 x 3”
3" need to be changed to accommodate
4.437” x 3.25” 9" 2.875” x 2” 4" 1.375”x 3”
1 x 2” holidays or special issues.
1.375”x 2” 2" PREMIUM PLACEMENT: Special
Charges may apply for premium placement
or requested positions. See rate sheet or
contact your advertising consultant.
COLOR: Full process color is on a space
SPECIALTY SECTIONS COLUMN FORMATS available basis. See rate sheet for appropriate
charges.
KIDSVILLE COLUMN SIGNATURE COLUMN ON DECK SUPPLIED ART WORK: All art work
should be supplied at 200 lines per inch
WIDTHS (4-COLUMN FORMAT) WIDTHS COLUMN WIDTHS or greater for grayscale or CMYK images.
Jpeg, eps, tiff, pdf, psd, Illustrator documents
Full Page ........................ 10” x 12” Full Page ....................... 63/4” x 97/8” (4-COLUMN FORMAT) are acceptable pieces of art work. WE
1 Column................................. 23/8” Half Page(H)................ 63/4” x 47/8” 1 column ................2.4844”
DO NOT ACCEPT CAMERA READY
ARTWORK.
2 Columns ............................ 415/16” Half Page(V) ................ 31/4” x 97/8” SUPPLIED ADs: Please email all ads by
2 columns...............5.1562” Friday at 3:00pm to service@cmcherald.com
3 Columns ..............................77/16” Quarter Page .............. 31/4” x 47/8” Emailed ads must be done as a PDF to the
Eighth Page .................. 31/4” x 23/8” 3 columns................... 7.92”
4 Columns ............................... 10” size and color of the ad that you reserved for
KIDSVILLE AD SIZES
4 columns................... 10.5” that issue. WE DO NOT ACCEPT ADS
AS RGB FILES, All Full Color Ads Must
FULL PAGE 4col. x 12” • Half Page(H) 4col. x 6” THEMED SECTIONS* ON DECK MECHANICAL AD SIZES Be Done In CMYK and submitted as a
PDF file. Contact the graphics department
Half Page(V) 2col. x 12” • Quarter Page 2col. x 6” *Many themed sections are 12 inches in depth. 1col x 2.5 • 1col x 3.75 • 2col x 2.5
with any questions about ad specifications
Eighth Page 2col. x 3” Some of these use our 7 column format. Others 2col. x 3.75 • 2col x 5 • 2col x 7.7 609-886-8600 ext 39 or 54.
use either the On Deck or Signature format. 2col x 10.25 • 2col. x full • 4col x 7.7 INSERTS: Contact your advertising
*All Sizes are subject to change consultant for information.
Published every Wednesday. Call your ad consultant today!
609-886-8600 Fax 609-886-1879 or email advertise@cmcherald.com
www.CapeMayCountyHerald.com
January 2008
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5
On Deck Deadline
New Year’s Day
On Deck Kidsville News
On Deck Deadline
6 7 8 Senior Lifestyles Deadline
Health and Fitness Deadline 9 10 11 12
On Deck
On Deck Deadline
13 14 15 Super Bowl Deadline
Health and Fitness Deadline 16
2008 CMC Weddings and Special Events Deadline
17 18 19
Senior Lifestyles
Health and Fitness
On Deck
Health and Fitness Deadline
20 21 22 On Deck Deadline
Super Bowl Deadline 23 24 25 26
Martin Luther
King, Jr. Day
Health and Fitness
On Deck
Super Bowl Kidsville Deadline
Health and Fitness Deadline
27 28 29 On Deck Deadline
Valentine Dining and 30 31
Entertainment Deadline
2008 CMC Weddings and Special Events
Health and Fitness
On Deck
Super Bowl
Published every Wednesday. Call your ad consultant today!
609-886-8600 Fax 609-886-1879 or email advertise@cmcherald.com
www.CapeMayCountyHerald.com
February 2008
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
The Circulation Verification Council recently named the Cape May County
Herald as one of its Gold Standard Winners for 2006.
1 2
Of 35 winners nationwide, the Herald was the only newspaper in New Jersey
to attain the honor. Among criteria for the award are “highest receivership,
readership and purchasing percentage scores,” according to the council.
On Deck Deadline
3 4 5 Valentine Dining and
Entertainment Deadline
6 7 8 9
Health and Fitness
On Deck
Kidsville News Valentine Dining and Entertainment
Senior Lifestyles Deadline
10 11 12 Managing Your Money Deadline
On Deck Deadline 13 14
Valentine’s Day
15 16
On Deck
Valentine Dining and Entertainment
Managing Your Money Deadline
17 18
Presidents’ Day
19 On Deck Deadline
20 21 22 23
Senior Lifestyles
Managing Your Money
On Deck Kidsville Deadline
24 25 26 27 28 29
On Deck Deadline
St. Patrick’s Day Deadline
Managing Your Money
On Deck
Sunday
Published every Wednesday. Call your ad consultant today!
609-886-8600 Fax 609-886-1879 or email advertise@cmcherald.com
www.CapeMayCountyHerald.com
Monday Tuesday Wednesday
March 2008
Thursday Friday Saturday
1
2 3 4 5 6 7 8
Easter Church Deadline
On Deck Deadline
St. Patrick’s Day Deadline
On Deck
Kidsville News St. Patrick’s Day
9 10 11 12 13 14 15
Easter Church Deadline
Senior Lifestyles Deadline
On Deck Deadline
Easter Church
On Deck
St. Patrick’s Day
Palm Sunday
16 St. Patrick’s
Day 17 18 Business Growth & Development Deadline
On Deck Deadline
WW Boat and Fishing Show Deadline
19 20 Good Friday
21 22
Easter Church
Senior Lifestyles
On Deck Kidsville Deadline
Easter
Sunday 23 Easter
Monday 24 25 Business Growth & Development
On Deck Deadline
WW Boat and Fishing Show Deadline
26 27 28 29
Business Growth and Development
30 31 On Deck
WW Boat and Fishing Show
Published every Wednesday. Call your ad consultant today!
609-886-8600 Fax 609-886-1879 or email advertise@cmcherald.com
www.CapeMayCountyHerald.com
April 2008
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Keep It Deadline
1 On Deck Deadline
2 3 4 5
Business Growth & Development
On Deck
Kidsville News WW Boat and Fishing Show
6 7 8 9 10 11 12
Senior Lifestyles Deadline
On Deck Deadline
GWCOC Salute to the 60s Deadline
Keep It
On Deck
13 14 15 On Deck Deadline
Welcome to Spring in CM Deadline 16 17 18 19
Senior Lifestyles
On Deck
GWCOC Salute to the 60s
20 21 22 23 24 25 26
SH Boat Show/Seafood Family
Festival Deadline
On Deck Deadline
First Day of
Passover
On Deck
New Jersey Hot Rod Welcome to Spring in CM
Magazine Deadline Kidsville Deadline
27 28 29 30
On Deck Deadline
SH Boat Show/Seafood Family Festival
On Deck
Published every Wednesday. Call your ad consultant today!
609-886-8600 Fax 609-886-1879 or email advertise@cmcherald.com
www.CapeMayCountyHerald.com
May 2008
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3
On Deck Deadline
4 5 6 7 8 9 10
Kidsville News NJ Hot Rod Magazine
On Deck
Senior Lifestyles Deadline
11
Mother’s Day
12 13 Natural Attractions Deadline (Zoo Magazine)
On Deck Deadline
Wildwood Days Deadline
14 15 16 17
On Deck
On Deck
18 Deadline
19 20 21 22 23 24
Senior Lifestyles
On Deck
Wildwood Days Kidsville Deadline
On Deck Deadline
25 26
Memorial Day
27 28 29 30 31
On Deck
Published every Wednesday. Call your ad consultant today!
609-886-8600 Fax 609-886-1879 or email advertise@cmcherald.com
www.CapeMayCountyHerald.com
June 2008
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5 6 7
On Deck Deadline
Natural Attractions (Zoo Magazine)
Kidsville News On Deck
Senior Lifestyles Deadline
8 9 10 11 12 13 14
Dining and
On Deck Deadline Entertainment
Sea Isle City Skimmer Weekend Deadline Guide Deadline
On Deck
On Deck Deadline
15 16 17 18 19 20 21
Father’s Day
Senior Lifestyles
On Deck
Sea Isle City Skimmer Weekend
22 23 24 25 26 27 28
On Deck Deadline
On Deck Kidsville Deadline
29 30
Published every Wednesday. Call your ad consultant today!
609-886-8600 Fax 609-886-1879 or email advertise@cmcherald.com
www.CapeMayCountyHerald.com
July 2008
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
On Deck Deadline
1 2 3 Independence
4 5
Day
Dining and Entertainment Guide
Kidsville News On Deck
4-H Fair Deadline
6 7 8 Senior Lifestyles Deadline
On Deck Deadline 9 10 11 12
On Deck
13 14 15 16 17 18 19
On Deck Deadline
4-H Fair
Senior Lifestyles
On Deck
20 21 22 23 24 25 26
On Deck Deadline
On Deck Kidsville Deadline
27 28 29 On Deck Deadline
30 31
On Deck
Published every Wednesday. Call your ad consultant today!
609-886-8600 Fax 609-886-1879 or email advertise@cmcherald.com
www.CapeMayCountyHerald.com
August 2008
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
The Herald Newspaper received five, first-place awards in the Independent 1 2
Free Papers of America 2007 Advertising and Editorial Awards.
Additionally, the newspaper won three, second place and two, third place
awards in that competition.
3 4 5 6 7 8 9
On Deck Deadline
Back to School Deadline
Kidsville News
On Deck
10 11 12 13 14 15 16
Senior Lifestyles with Social Security Firefighters
Deadline News Magazine
On Deck Deadline Deadline
Stone Harbor Merchants Day Sale Deadline
Back to School
On Deck
17 18 19 20 21 22 23
On Deck Deadline
Senior Lifestyles with Social Security
On Deck
Stone Harbor Merchants Day Sale Kidsville Deadline
24 On Deck
Deadline
Autumn in The
25 26 27 28 29 30
Wildwoods Deadline
31 On Deck
Published every Wednesday. Call your ad consultant today!
609-886-8600 Fax 609-886-1879 or email advertise@cmcherald.com
www.CapeMayCountyHerald.com
September 2008
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5 6
On Deck Deadline
Labor Day
On Deck
Autumn in the Wildwoods
Senior Lifestyles Deadline
7 8 9 On Deck Deadline
SIC Fall Festival Deadline
Wings ‘n Water Deadline
10 11 12 13
Kidsville News Firefi ghters News Magazine
On Deck
14 15 16 17 18 19 20
On Deck Deadline
Senior Lifestyles
On Deck
SIC Fall Festival
Wings ‘n Water
21 22 23 24 25 26 27
On Deck Deadline
Avalon Indian Summer
Seafood Festival Deadline
On Deck Kidsville Deadline
28 29 30
Sunday
Published every Wednesday. Call your ad consultant today!
609-886-8600 Fax 609-886-1879 or email advertise@cmcherald.com
www.CapeMayCountyHerald.com
Monday Tuesday Wednesday
October 2008
Thursday Friday Saturday
1 2 3 4
On Deck Deadline
Victorian Week Deadline
GWCOC Fabulous 50s Deadline
On Deck
Avalon Indian Summer Seafood Festival
5 6 7 8 9 10 11
Senior Lifestyles Deadline
To Your Health Deadline
On Deck Deadline
On Deck
GWCOC Fabulous 50s
Kidsville News Victorian Week
To Your Health Deadline
12 13
Columbus Day
14 On Deck Deadline
MT Harvest Festival Deadline 15 16 17 18
Birding Festival Deadline
Senior Lifestyles
To Your Health
On Deck
19 20 21 22 23 24 25
To Your Health Deadline
On Deck Deadline
To Your Health
On Deck
MT Harvest Festival
Birding Festival Kidsville Deadline
26 27 28 To Your Health Deadline
On Deck Deadline
Holiday Dining Guide Deadline
29 30 31
Halloween
To Your Health
On Deck
Sunday
Published every Wednesday. Call your ad consultant today!
609-886-8600 Fax 609-886-1879 or email advertise@cmcherald.com
www.CapeMayCountyHerald.com
Monday Tuesday Wednesday
November 2008
Thursday Friday Saturday
1
Holiday Gift Guide Deadline
2 3 Election Day
4
On Deck Deadline
Stone Harbor Christmas Deadline
Seven Weeks of Christmas Deadline
5 6 7 8
Holiday Dining Guide Deadline
To Your Health
On Deck
Kidsville News Holiday Dining Guide
Senior Lifestyles Deadline
9 10 11
Veterans Day
On Deck Deadline
Seven Weeks of Christmas Deadline 12 13 14 15
On Deck
Stone Harbor Christmas
Seven Weeks of Christmas
Holiday Dining Guide
On Deck Deadline
16 17 18 Seven Weeks of Christmas Deadline
19 20 21 22
Senior Lifestyles
Holiday Gift Guide
On Deck
Seven Weeks of Christmas Kidsville News Deadline
23 24 25 26 27 28 29
On Deck
Deadline
Seven Weeks of
Christmas Deadline Thanksgiving
MT Hospitality Night
Deadline
Victorian Christmas
Deadline
30 On Deck
Seven Weeks of Christmas
Sunday
Published every Wednesday. Call your ad consultant today!
609-886-8600 Fax 609-886-1879 or email advertise@cmcherald.com
www.CapeMayCountyHerald.com
Monday Tuesday Wednesday
December 2008
Thursday Friday Saturday
1 2 3 4 5 6
Christmas Church Deadline
On Deck Deadline
Seven Weeks of Christmas Deadline
On Deck
Seven Weeks of Christmas
MT Hospitality Night
Victorian Christmas
Christmas Church Deadline
7 8 9 Senior Lifestyles Deadline
On Deck Deadline
Seven Weeks of Christmas Deadline
10 11 12 13
Christmas Church
Kidsville News On Deck
Seven Weeks of Christmas
14 15 16 17 18 19 20
Merry Christmas/
Happy New Year
Deadline
On Deck Deadline
Seven Weeks of
Christmas Deadline
Senior Lifestyles
Christmas Church
On Deck
Seven Weeks of Christmas
21 22
First Day of
Merry Christmas/
Happy New Year
Deadline
23 24
Christmas
25
Christmas
26 27
On Deck Deadline
Hanukkah Eve Day
SH New Year’s
Sale Deadline
Merry Christmas/Happy New Year
On Deck
Seven Weeks of Christmas
Kidsville News Deadline
28 29 30 31
On Deck
Deadline
Last Day of New Year’s
Hanukkah Eve
Merry Christmas/Happy New Year
On Deck
SH New Year’s Sale