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VIEWS: 4 PAGES: 18

									                                              2010




is your advertising message

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                 look inside to see how we reach millions.
                                                                                   Products:
                                                                                   Toll Booth Advertising
About
Travel Boards, Inc.

6001 Cochran Rd., Suite 100
Solon, OH 44139
Phone: 440.528.0000
Fax: 440.528.0058
Email: sales@travelboards.com                                                      Ticket Machines            2

                                                                                   Toll Booth Windows         3
Founded in 1992 by travel industry professionals, Travel Boards, Inc. is a
                                                                                   Toll Receipt               4
specialized marketing and advertising company, with a focus on interstate
                                                                                   Advertising
highways. Today, Travel Board® products are seen by millions of travelers
each year, across over 1,200 miles of interstate highways.
                                                                                   Service Plaza Advertising
In addition to our InfoCenters, Travel Boards’ advertising and marketing
programs now include logo signs, toll plaza signs, toll receipt coupons, backlit
signs, digital advertising, and maps. Advertisers are able to use a variety of
cost-effective mediums to reach existing and potential customers.

To complement its sales and marketing services, Travel Boards also provides
information technology services and operates a full service, in-house graphic
design and large format printing department.
                                                                                   Digital Advertising        5

                                                                                   Backlit Signs              6

                                                                                   Turnpike Map &             7
About                                                                              Lodging Guide
The Ohio Turnpike
                                                                                   Information & Pricing
The Ohio Turnpike is a 241 mile toll road with 14 service plazas, offering
one of the safest and most convenient routes for motorists to reach east/          Service Plazas             8-9
west destinations along the northern corridor of Ohio.                             & Interchanges

In 1956, its first full year of operation, approximately 10 million cars and       Advertising on the         10
                                                                                   Ohio Turnpike
trucks used the Turnpike. By 2009, total traffic had increased to over 48
million vehicles, logging more than 2.7 billion miles. With an average of 2.4      Toll Booth                 11
people per vehicle, the Ohio Turnpike serves over 115,000,000 travelers            Entrance Advertising
annually.
                                                                                   Toll Booth                 12
                                                                                   Exit Advertising

                                                                                   Toll Receipt Advertising   13

                                                                                   Backlit Signs              14

                                                                                   Digital Advertising        15

                                                                                   Turnpike Map &             16
                                                                                   Lodging Guide
Ticket Machines (DATIMS)
          T
  SOLD OU 1
         1
  FOR 20




Features:

• Direct: ticket machine ads reach all drivers as they enter the Turnpike.

• Exclusive: only one advertiser per interchange.

• Flexible: advertise at one or multiple interchanges.

• Over 48,000,000 vehicles entered the Turnpike in 2009.




                       Dimensions
                            22.5”




     11.25”




                                                               2
Toll Booth Windows




      Features:
      • Ads are seen by both drivers and passengers as they enter and exit the Turnpike.

      • Ideal for: branding, local and regional advertising, directional signage, and
        public safety announcements.

      • Advertising rates are based on Turnpike-audited traffic counts.

      • 100% of all vehicles will pass by your ad.


              Dimensions
                   23-28”




                 JU
          of in f MP
 32-34”     mil ro
                lio nt
                   ns

           ADVERTISE HERE




Toll Booth Advertising
                                                           3
Toll Receipt Advertising




Features:

• Ads and/or coupons are printed directly on perforated toll receipts for easy separation.

• Receipt distribution at interchanges is verified by Turnpike audits. This ensures your ads/coupons
  will reach travelers.

• Can be used for quarterly, semi-annual, or annual promotions at one or multiple interchanges.

• Image area shown below is actual size.




                                                              3.75”




                         1.25”




                                                              4
Digital Advertising - Turnpike Television System




                          YOUR AD
                          HERE




Features:
                                                                       Commercial Truck
                                                                       Entrance
• 42” television monitors
  hold viewers’ attention with
  real-time weather and road                        Restrooms   Restrooms           Trucker
                                                                                    Lounge
  information.                                                                                 Food Vendors
                                                                                               and Offices
                                    Secondary
                                    Entrance
                                    From Gas
• Ad frequency allows               Station

  advertisers to reach
                                                                 Main Lobby
  thousands of travelers
  daily, millions annually.
                                                                                              Food Court      Bus
                                                                                                              Entrance

• Advertisers have a choice
  of video or slide shows in 30
  or 60 second spots.
                                                                                   Main
                                                                                   Entrance
• Monitor placement
  guarantees reaching
  the maximum number of
  travelers.




                                                5
Backlit Signs
                                                                                                                              T
                                                                                                                      SOLD OU 1
                                                                                                                             1
                                                                                                                      FOR 20
            Restroom Entrance Signs                              Commercial/RV Entrance Signs




 Features:

 • Restroom Entrance Signs reach 98%
   of all travelers utilizing service plazas.

 • Commercial Entrance Signs are
                                                                               Commercial Truck
   an ideal way to target truckers and                                         Entrance

   RV users.

                                                            Restrooms   Restrooms           Trucker
 • Advertise for 6 or 12 months, at                                                         Lounge
                                                                                                       Food Vendors
   single or multiple locations.                Secondary
                                                                                                       and Offices
                                                Entrance
                                                From Gas
                                                Station
 • Restroom Backlit Signs
   are 36” x 36”.                                                        Main Lobby



 • Commercial/RV Backlit Signs                                                                        Food Court          Bus
                                                                                                                          Entrance
   are 62” x 43”.



                                                                                           Main
                                                                                           Entrance




                                                            6
Turnpike Map & Lodging Guide




                                                                     Sample Ad Dimensions
   Features:
                                                                             3.6”
   • The Ohio Turnpike Map & Lodging Guide is printed
     annually, prior to the peak travel season.

   • Turnpike-wide distribution at all service plazas and
     are available at interchanges.

   • Additional distribution to local Convention & Visitors
     Bureaus, local Tourism Offices, AAA Offices, Travel      4.0”
     Information Centers and State of Ohio.

   • Placement and size of ads are on a “first come,
     first served” basis.

   • Up to 500,000+ maps are distributed each year.




                                                        7
        Service Plazas & Interchanges                                                                       Exits 2 - 135
                                                                                                   Detroit
                                                                                                   De
                                                                                                   Detroit


                                                                                          75
                                     MICHIGAN
                 Indian Meadow
                  Service Plaza*           OHIO                     475
                                                                      5                                              Port
                                                                                            Blue Heron              Clinton
             15                                              Toledo
                                                              o edo
                                                              oledo
                                                              oled
                                                             Toledo
                                                             Toled                         Service Plaza                                                           M
                                 8   9
                            66 108 109                                                                                  Sandusky
                                                                                                                               y                                   S
                                                             2      20      75 280
                                                                                                                  Erie Islands           Vermilion
   EXIT      EXIT          EXIT    EXIT   EXIT            EXIT     EXIT
                                                                                                     51       53 Service Plaza       Huron
                                                                                                                                     H ro




                                                                                                                                               Baumhart
                    20.8                          49.0
    2        13             25     34     39              52    59         EXIT
                                                                                                                                       250
                                                                           64




                                                                                                                                                          Road
                                                                                   EXIT
                                                           aumee
                                                         Maumee
                                                            ume
                                                         Maumee                     71     76.9                                  4
             15            Wauseo
                           Wauseon 9
                            auseo
                             useo
                              seon
                              se
                           Wauseon
                           Wauseon 109                                                               EXIT

                                                                                   420               81      EXIT
                                 8
                            66 108                                   ysburg
                                                                 Perrysb
                                                                 Perrysbu g
                                                                 Perrysbu
                                                                 Perrysburg
                                                                  errysbur
                                                                   rrysbu
                                                                   rrysburg
                                                                    ry
                                                                 Perrysburg                                  91               EXIT      EXIT     EXIT
                                                                                                                      100.0                                      139.
           an
        Bryan                                                                                                                 110      118     135
                                                                                                     51
              Tiffin River                                                                                   53                          Milan
             Service Plaza*                                                75                                                    4     250
                                                                                       Wyandot
                                                                                     Service Plaza    Fremont
                                                                                                              Commodore Perry    Norwalk
                                                   Bowling Green                                                Service Plaza                                      Ve
                                                                                                                                                                    S




          EXIT
        145 Full Interchange                             * Re-opening May, 2011
          EXIT
        142 One-Way Interchange




Turnpike Traffic Statistics
                                                                                  89.7 average miles driven - commercial.
                                                                          79.8% of all vehicles are passenger cars.
                                                                 68.1% of all miles driven are passenger cars.
                                                 48.5 average miles driven - passenger cars.
                                  31.9% of all miles driven are commercial/recreational.
                      20.2% of all vehicles are commercial/recreational.
   1.2% of all vehicles enter/exit at state lines and drive straight through.
Source: Ohio Turnpike Commission - year ending 12/31/09




        2,739,018,979                                                               8
                                                                                          Total vehicle miles traveled on
                                                                                          The Ohio Turnpike in 2008.
          Service Plazas & Interchanges                                                                                Exits 140 - 239


               LAKE ERIE

                                                                                      90
                                                                       Euc
                                                                       Eucl
                                                                        uclid
                                                                       Euclid
  Middle Ridge                                  Cleveland
                                                        d
  Service Plaza                           d
                                   Lakewood                                veland
                                                                       Cleve a
                                                                       Cleveland
                                                                         leveland
                                                                             e
                                                                       Cleveland
                     Lorain                                             Heights
                                                                            ig
                                                                            ight
                                                                        Heights
                                                                      Beachwood
                                                                       eachwood
                                                                           hw
                                                                           hwood
                                                                             wo
                                                                      Beachwood
                                    90 Westlake                     77     271
            58                                                                                           Portage
                                                  480 Parma
                                                       arma
                                                      Parma
                                                      Parma
                                                      Parma          Great Lakes                       Service Plaza    Warren
           EXIT                                                     Service Plaza
139.5
           140 142
                   EXIT
                            EXIT
                                                        71                              Aurora
                            145          EXIT                                                          44
                                        151     EXIT                                                                   5
                                                                                      480
            58        Elyria
                                                152     EXIT
                                                       161             EXIT
                                                                                                                               Youngstown
                                                               170.1             EXIT        EXIT      EXIT           EXIT
                                                                       173       180       187 193            197.0
                                                                                                                      209                           80
               Oberlin              Strongsville                                                                               EXIT
                                                                                                                               215    EXIT
                                                                                                                                                                680
                                                                                 e
                                                                               treetsbor
                                                                              Streetsboro 44
                                                                              Streetsbor
                                                                               treetsbor
                                                                                      o
                                                                                reetsboro
                                                                                re boro                                               216    EXIT

 Vermilion Valley                                                271                                                   5                     218         EXIT
                                      Medina                                      8          14                                                          232    EXIT
  Service Plaza                                                                                                                                                 234
                                                                        77                                                                   76                        237.2
                                                 71                             Akron                   Brady’s Leap                                      7
                                                                                                                                                                               EXIT
                                                                                                                                                                               239
                                                           Towpath                                      Service Plaza
                                                         Service Plaza
                                                                                                  76




    Service Plaza User Statistics
                                                                                               98.0% use the restroom.
                                                                                        90.0% use service plazas frequently.
                                                                  67.4% are traveling to/from Ohio, Michigan, & Pennsylvania.
                                                       53.5% are female.
                                                46.5% are male.
                                       36.5% are traveling to/from Ohio.
         2.4 average passengers per car.
    Based upon on-site traveler surveys, conducted by the Ohio Turnpike Commission in March and July of 2003 at various service plazas.




          115,000,000+                                                                   9
                                                                                          travelers each year.
Advertising on the Ohio Turnpike
                                                                           Advertising Products
                                                                       Toll Plazas                                                            Service Plazas

                                                   Entrance       Ticket            Exit             Coupons/             Backlit                Turnpike          Turnpike Map &
                                                                Machines
                                                   Windows                        Windows              Ads                Signs                 Television          Lodging Guide
                                                                (DATIMS)


                                Branding


                                 Local
                               Advertising
  Marketing Strategy




                           Regional & National
                               Advertising


                           Directional Signage
                              & Information


                             Public Safety
                            Announcements


                              New Product
                              Introductions


                           Special Promotions
                              & Discounts


                                Seasonal
                               Advertising


                                Walk-in
                                Sales




The Turnpike is Ohio’s busiest interstate, with proven products designed to meet your
out-of-home marketing needs.


                                                                       Average Daily Traffic Volume
                                                                                                                100,000




                                                                                                                                    120,000




                                                                                                                                                         140,000




                                                                                                                                                                            160,000
                                                   20,000




                                                              40,000




                                                                             60,000




                                                                                            80,000




                                77
                             162 mi.
Ohio Interstate Highways




                                                  42,300 vehicles per day
                                70
                             236 mi.
                                                  51,700 vehicles per day
                                71
                             248 mi.
                                                  62,200 vehicles per day
                                75
                             210 mi.
                                                  70,500 vehicles per day

                           The Ohio
                           Turnpike              132,136 vehicles per day
                            241 mi.


                                                                                               10
Toll Booth Advertising - Entering

                                                                                 Entrance
 MP                    Interchange                          Entering Vehicles     Lanes
  2                      Westgate                               3,525,996           6
 13                  Bryan-Montpelier                            332,535            3
 25                  Archbold-Fayette                            215,193            2
 34                      Wauseon                                 354,300            3
 39                     Delta-Lyons                              267,844            2
 52               Toledo Airport-Swanton                         654,176            2
 59                   Maumee-Toledo                             1,808,564           4
 64                 Perrysburg-Toledo                           2,108,672           3
 71                 Stony Ridge-Toledo                          3,125,103           5
 81           Elmore-Woodville-Gibsonburg                        317,739            2
 91                Fremont-Port Clinton                          802,713            3
 110                Sandusky-Bellevue                            683,486            2
 118                Sandusky-Norwalk                             868,827            2
 135             Vermilion-Baumhart Road                         358,370            2
 140                  Amherst-Oberlin                            625,278            3
 142                Lorain County-West                          1,523,490           3
 145                    Lorain-Elyria                           2,725,485           3
 151            North Ridgeville-Cleveland                      2,480,155           4
 152             North Olmsted-Cleveland                        1,320,910           3
 161              Strongsville-Cleveland                        3,509,598           6
 173                     Cleveland                              3,430,953           4
 180                       Akron                                2,474,175           2
 187                    Streetsboro                             3,205,303           4
 193                     Ravenna                                 806,311            3
 209                      Warren                                 929,533            2
 215                  Lordstown-West                             229,235            2
 216                  Lordstown-East                             105,435            2
 218                 Niles-Youngstown                           3,902,418           4
 232                    Youngstown                               797,263            2
 234                Youngstown-Poland                            578,912            2
 239                     Eastgate                               4,161,687           5
                          Totals                               48,229,659          93

 Source: Ohio Turnpike Commission - year ending 12/31/09.




                                                                            11
Toll Booth Advertising - Exiting

                                                                              Exit
  MP                         Interchange                   Exiting Vehicles   Lanes
   2                           Westgate                       3,474,187         8
   13                      Bryan-Montpelier                    326,476          3
   25                      Archbold-Fayette                    213,123          2
   34                          Wauseon                         335,810          3
   39                         Delta-Lyons                      252,807          2
   52                   Toledo Airport-Swanton                 653,383          3
   59                       Maumee-Toledo                     1,732,242         5
   64                     Perrysburg-Toledo                   2,332,996         4
   71                     Stony Ridge-Toledo                  2,993,103         6
   81               Elmore-Woodville-Gibsonburg                285,742          2
   91                    Fremont-Port Clinton                  838,700          4
  110                     Sandusky-Bellevue                    739,504          2
  118                     Sandusky-Norwalk                     917,041          5
  135                  Vermilion-Baumhart Road                 394,869          2
  140                      Amherst-Oberlin                     655,119          3
  142                     Lorain County-West                  1,418,778         5
  145                        Lorain-Elyria                    2,723,726         5
  151                 North Ridgeville-Cleveland              2,504,645         4
  152                  North Olmsted-Cleveland                1,299,632         3
  161                   Strongsville-Cleveland                3,440,630         6
  173                          Cleveland                      3,463,736         5
  180                            Akron                        2,477,287         4
  187                         Streetsboro                     3,267,809         7
  193                          Ravenna                         789,241          4
  209                           Warren                         899,160          3
  215                       Lordstown-West                     217,583          2
  216                       Lordstown-East                     139,344          3
  218                      Niles-Youngstown                   3,974,757         8
  232                         Youngstown                       894,975          3
  234                     Youngstown-Poland                    676,005          2
  239                          Eastgate                       3,897,249         8
                                Totals                       48,229,659        93

Source: Ohio Turnpike Commission - year ending 12/31/09.




                                                                 12
Toll Booth Advertising - Receipt Coupons

                                                                                     Number of
                                                              Number of Receipts                     Number of Receipts
          MP                         Interchange                                   Receipts Issued
                                                               Issued 12 months                       Issued 3 months
                                                                                      6 months
           2                           Westgate                    1,080,000           540,000            270,000
           13                      Bryan-Montpelier                135,000             67,500              33,750
           25                      Archbold-Fayette                 54,000             27,000              13,500
           34                          Wauseon                     108,000             54,000              27,000
           39                         Delta-Lyons                   94,500             47,250              23,625
           52                   Toledo Airport-Swanton             135,000             67,500              33,750
           59                       Maumee-Toledo                  405,000             202,500            101,250
           64                      Perrysburg-Toledo               567,000             283,500            141,750
           71                     Stony Ridge-Toledo               1,080,000           540,000            270,000
           81               Elmore-Woodville-Gibsonburg            108,000             54,000              27,000
           91                    Fremont-Port Clinton              229,500             114,750             57,375
          110                     Sandusky-Bellevue                216,000             108,000             54,000
          118                     Sandusky-Norwalk                 229,500             114,750             57,375
          135                  Vermilion-Baumhart Road              81,000             40,500              20,250
          140                       Amherst-Oberlin                 67,500             33,750              16,875
          142                     Lorain County West               472,500             236,250            118,125
          145                         Lorain-Elyria                540,000             270,000            135,000
          151                 North Ridgeville-Cleveland           607,500             303,750            151,875
          152                  North Olmsted-Cleveland             189,000             94,500              47,250
          161                   Strongsville-Cleveland             607,500             303,750            151,875
          173                          Cleveland                   607,500             303,750            151,875
          180                            Akron                     405,000             202,500            101,250
          187                         Streetsboro                  540,000             270,000            135,000
          193                           Ravenna                     94,500             47,250              23,625
          209                            Warren                    202,500             101,250             50,625
          215                       Lordstown West                  54,000             27,000              13,500
          216                       Lordstown East                  33,750             16,875              8,437
          218                      Niles-Youngstown                810,000             405,000            202,500
          232                         Youngstown                   189,000             94,500              47,250
          234                     Youngstown-Poland                202,500             101,250             50,625
          239                           Eastgate                   945,000             472,500            236,250
                                All 31 Interchanges               11,090,250          5,545,125          2,772,562

Source: Ohio Turnpike Commission - 2010 projected receipts.




                                                                    13
Backlit Signs

Milepost & Direction   Service Plaza Name    Estimated Foot Traffic
      76.9 WB               Blue Heron              837,110
      76.9 EB                Wyandot               1,363,920
      100.0 WB             Erie Islands            1,847,370
      100.0 EB           Commodore Perry           1,886,650
      139.5 WB             Middle Ridge            2,305,500
      139.5 EB            Vermilion Valley         2,127,100
      170.1 WB             Great Lakes             1,219,440
      170.1 EB               Towpath               1,099,800
      197.0 WB               Portage               1,616,480
      197.0 EB             Brady’s Leap            1,247,000
      TOTAL                     10                15,550,370




Shown: Middle Ridge Service Plaza                             Shown: Wyandot Service Plaza




                                                      14
Digital Advertising - Turnpike Television System
                               Service Plaza             Estimated Foot
  Milepost & Direction
                                  Name                       Traffic
        76.9 WB                   Blue Heron                837,110
        76.9 EB                    Wyandot                  1,363,920
        100.0 WB                 Erie Islands               1,847,370
        100.0 EB               Commodore Perry              1,886,650
        139.5 WB                 Middle Ridge               2,305,500
        139.5 EB                Vermilion Valley            2,127,100
        170.1 WB                 Great Lakes                1,219,440
        170.1 EB                   Towpath                  1,099,800
        197.0 WB                   Portage                  1,616,480
        197.0 EB                 Brady’s Leap               1,247,000
        TOTAL                         10                   15,550,370



                                                   Day                  Week    Month   Year
       Scheduled Spots Aired                       184                  1,288   5,596   67,160




          YOUR AD
         HERE




                                                                   15
Turnpike Map & Lodging Guide
         Ad Size                    Ad Location
         3.6 x 4.0”                 Map Side (front)
         3.6 x 3.6”               Lodging Side (back)
         3.6 x 2.5”               Lodging Side (back)
         3.6 x 8.5”                   Back Cover


• Rates are subject to change.

                      2009 Official Turnpike Map and Lodging Guide
                                                                     Front




                                                                     Back




                                                              16
Travel Boards, Inc.
6001 Cochran Rd., Suite 100
Solon, OH 44139
Ph: 440.528.0000 ext. 11
Fx: 440.528.0058

								
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