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TRAVEL OREGON PARTNERSHIP OPPORTUNITIES

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TRAVEL OREGON PARTNERSHIP OPPORTUNITIES Powered By Docstoc
					               2008
     TRAVEL OREGON
PARTNERSHIP OPPORTUNITIES




          Ideas for Growing
 Oregon’s Tourism Industry Together
                                    Welcome

Thank you for your interest in partnering with Travel Oregon—we can’t wait to work with you. Partnership
Opportunities provide a variety of ideas for how you can work with Travel Oregon’s comprehensive marketing
and development programs to increase results for your business or organization. We have one goal: to help
you maximize your resources through strategic partnering. Our programs can assist you with everything from
industry training and development of tourism product, to gaining exposure for your products, attractions
and destinations through marketing programs in both the United States and key international markets. By
using these tools, you’ll be leveraging your budgets and drafting off of Travel Oregon’s marketing and tourism
development programs.
No matter what size your budget is, there are opportunities to take advantage of — many are FREE! To help
you get started, here’s a description of each of our departments. On the opposite page is a detailed listing of
program opportunities and where to find them.

    Tourism Development – Our mission is to assist Oregon communities and organizations to
    develop, enhance and implement quality tourism plans and products. Here you’ll find everything
    from rural tourism workshops to customer service training and matching grants.
    Domestic Consumer Marketing – Travel Oregon runs a comprehensive consumer program
    featuring a $5 million dollar marketing campaign, including print advertising, a website, online
    communications, PR, publications and fulfillment. Many of these programs feature co-op
    opportunities for your business or organization.
    International Sales and Marketing – Overseas travelers stay longer and spend more than their
    domestic counterparts. Travel Oregon features a comprehensive travel trade marketing program to
    target these travelers in the key markets of Germany, United Kingdom, France, The Netherlands,
    Japan, Mexico and Canada. Participating in international travel trade shows is a key opportunity in
    this area.
    Domestic Travel Trade – Our domestic travel trade program focuses on increasing the number
    of packaged tours and independent travelers to Oregon from the U.S., Canada and Mexico.
    “Packaged travel” is defined as a trip arranged by a travel professional that includes at least two
    travel elements, such as transportation and accommodations. Packaged travelers may travel
    independently or as part of a group. Oregon Tour and Travel Alliance projects and trade show
    participation are key opportunities in this program.

If you’re new to the Oregon Tourism and Hospitality Industry, we highly recommend attending one of the
regularly scheduled “Travel Oregon 101” interactive presentations. It’s a great opportunity to meet our staff
and learn how we support each other’s efforts. See page 4 for details or email Industry@TravelOregon.com for
dates of upcoming sessions.
We look forward to working together to continue to grow Oregon’s 8.3 billion dollar tourism industry!

                                                                     The Travel Oregon Team
                                                                     503.378.8850


                                                        2
                 Table of Contents

Tourism Development                                                                                     4-11
      Industry Relations
              Oregon Governor’s Conference on Tourism ...................................... 4
              Travel Oregon 101 Orientation .......................................................... 4
              Q Care Customer Service Training ..................................................... 5
              Matching Grants ................................................................................ 5
              Scenic Byways .................................................................................... 6
              Travel Industry Listserv ...................................................................... 6
              State Welcome Center Training .......................................................... 6
      Tourism Development Services
             Strategic Planning .............................................................................. 7
             Tourism Development and Sustainability Workshops......................... 7
             Niche Product/Market Development ............................................8-11


Domestic Consumer Marketing                                                                           12-21
      Interactive Marketing
               Attractions and Events Listings ........................................................ 13
               Places to Stay Listings....................................................................... 14
               Trips We Love / Itinerary Listings..................................................... 14
               Dining Listings ................................................................................ 15
               Outdoor Recreation Listings ............................................................ 15
               Travel Oregon E-Newsletter ............................................................. 16
               GoSeeOregon.com ........................................................................... 16
      Advertising & Promotions
              Co-op Advertising Program.............................................................. 17
              “Book of Oregon” Ad Development ................................................. 17
              Media Plan Alignment ..................................................................... 18
              Oregon Bounty Campaign ............................................................... 18
      Leads and Brochure Placement ...................................................................... 19
      Media & Public Relations
                 Media Outreach, Storybank and Image Library................................ 20
      Travel Oregon Publications ........................................................................... 21


International Sales & Marketing                                                                      22-27
      European Trade Shows and Research Trips ...............................................22-23
      Asia Trade Shows and Research Trips ........................................................24-25
      Mexico Trade Shows and Research Trips ...................................................26-27


Domestic Travel Trade / Canada                                                                       28-30
      Oregon Tour and Travel Alliance ................................................................... 28
      Trade Shows and Research Trips ...............................................................29-30


Partnership Opportunities Request Form..........................31


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                                  INdUSTRy RELATIONS

April 19-21,   OregOn gOvernOr’S
   2009        COnferenCe On TOurISM                                                       COnTACT
 in Salem
               Description/opportunity: Join Oregon’s Tourism & Hospitality                Carole Astley
               Industry at the 25th conference anniversary! Industry leaders and           Carole@TravelOregon.com • 503.378.8853
               community volunteers alike come together for nationally-known               www.OregonTourismConference.com
               speakers and educational sessions aimed at all interest levels, as well
               as networking.
               Hear the latest trends, exchange ideas, problem-solve, and tap into the
               tourism and hospitality industry structure at all levels. Opportunities
               abound to gain new insight and information, as well as time to engage
               with sponsors and exhibitors.
               Benefits:
               • Take home tools, ideas and resource information
               • Connections to the industry at local, regional, statewide, national,
                 and international levels
               • Learn to better partner and tap into resources
               • Borrow ideas from peers!
               • Enjoy fun activities, too!
               Investment: Fees for registration, sponsorships, and exhibit space vary. Look for
               details on the conference website: www.OregonTourismConference.com




 Monthly       TrAvel OregOn 101                                                           COnTACT
  at Travel                                                                                To register: Industry@TravelOregon.com
 Oregon’s      Description/opportunity:
Salem office   • Orientation to Travel Oregon, the office of the Oregon Tourism            Or call: 503.378.6090
                 Commission, Oregon’s official tourism development and destination         www.TravelOregon.com/Industry
 Quarterly       marketing agency (approximately two hours)                                go to “Tourism Development Department”
  in select    • Learn the scope of work and depth of Travel Oregon’s strategic plan
  Oregon       • Hear how Travel Oregon partners with large and small businesses,
 locations       other agencies, tourism entities statewide, nationally, internationally
               • Learn how to partner with Travel Oregon and other tourism partners
                 around the state
               • Take home a TO 101 Resources Folder
               • Network with Travel Oregon staff
               Benefits:
               • Knowledge of your place in Oregon’s tourism & hospitality industry,
                 one of the state’s top three economic engines
               • Understand how Travel Oregon works locally, statewide, in the US,
                 and globally to encourage visits throughout the state
               • Gain insight into how Travel Oregon can help your organization,
                 business, community
               • Make personal contact with individual staff, set up appointments,
                 network with industry members in attendance
               Investment: Free to Oregon’s visitor industry


WWW.TRAVELOREGON.COm/INdUSTRy
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launch of        OregOn Q CAre CuSTOMer
 the neW         ServICe TrAInIng                                                            COnTACT
 OnlIne
                Description/opportunity: Upgrade your employees’ customer                    Industry@TravelOregon.com • 503.378.6090
 training:
                service skills via this new FREE online training resource! A series          www.OregonQCARE.com
April 2008!
                of three modules and a quiz can be viewed anywhere, anytime
                via a computer with Internet access. After an hour of interactive
                participation, the viewer takes a quiz and prints out a personalized
                certificate of completion to show to his/her employer.
                Benefits:
                • Oregon Q CARE is easily-accessed customer service training
                • Trained employees ensure that Oregon visitors receive great
                  customer service – and will return again and again
                • Portable skills gained are a valuable addition to employee’s resume
                • Employers can add the Oregon Q CARE visitor-oriented
                  curriculum into existing new employee programs
                Investment: Free




  Annual grant cycle      OregOn TOurISM COMMISSIOn
   starts in June with    MATChIng grAnTS PrOgrAM                                            COnTACT
    posting of online
                          Description/opportunity: Oregon cities, counties, port             Carole Astley
    application form
                          districts, federally-recognized Tribes and non-profit entities     Carole@TravelOregon.com • 503.378.8853
    and information;
                          involved with tourism promotion and development are                www.TravelOregon.com/Industry, go to
 application deadline
                          eligible to apply for Oregon Tourism Commission Matching           “Tourism Development Department”
 in August, selection
      and approval        Grants.
     of recipients in     Benefit: Competitive process provides grants up to
  September, project      $10,000 for projects that contibute to the development and
 completion deadline      improvement of local economies and communities through
  the following June,     the enhancement, expansion and promotion of the visitor
     then an August       industry.
    accomplishment
 report; final reports    Investment: An annual fund of $100,000 and a competitive
are due one year later.   process result in selected recipients who receive grants up to
                          $10,000. Each recipient matches the grant with an equal
                          amount (1:1 match); up to 50% of the match may be “in-
                          kind” (donated services, materials, labor); the remainder of the
                          match is cash.




                                                                            2008 Travel Oregon Partnership Opportunities
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                                        TOURISm dEVELOPmENT



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  yeAr        SCenIC ByWAyS PrOgrAM                                                          COnTACT
 rOunD        Description/opportunity: Technical assistance to communities                   Carole Astley
              seeking to: achieve a scenic byway designation, develop an existing            Carole@TravelOregon.com • 503.378.8853
              byway, strengthen byway proponent organizations, get referrals to              www.TravelOregon.com/Industry, go to
              other statewide resources for marketing, and to better connect a               “Tourism Development Department”
              byway to communities and visitors.

              Benefits:
              • Potential funding
              • Support for tourism projects
              • Enhanced byway organization/communication
              • More positive economic impact in byway communities

              Investment: No charge for Travel Oregon staff assistance




  yeAr        OregOn TOurISM & hOSPITAlITy
 rOunD        InDuSTry lISTServ                                                              COnTACT
              Description/opportunity: Emailed news and updated information                  To be added to the Industry Listserv, email
              from Oregon’s official visitor agency, the Oregon Tourism Commission           your request to: Industry@TravelOregon.com
              /dba/ Travel Oregon. A monthly e-newsletter and periodic single                or call 503.378.6090
              announcements come to you direct, all related to Oregon’s Tourism
              and Hospitality Industry.
              Benefit: Stay on top of the latest news and information from
              Travel Oregon, including timely news from the Oregon Tourism
              Commission, policy issues, research and trends, Travel Oregon
              projects and partnership opportunities for development, marketing,
              visiting domestic and international media, meetings and events, grant
              opportunities, position openings, and more!
              Investment: Free



Spring 2009
              STATe WelCOMe CenTer
              TrAInIng COnferenCe                                                            COnTACT
              Description/opportunity: Open to State Welcome Center staff and                Carole Astley
              volunteers, and visitor center personnel across the state.                     Carole@TravelOregon.com • 503.378.8853
                                                                                             www.TravelOregon.com/Industry, go to
              Benefits:
                                                                                             “Tourism Development Department”
              • Briefings by all seven Oregon regional destination marketing
                organizations (RDMOs), visitor-related state and federal agencies and
                others provide a knowledge base and annual update which front-line
                staff can use when helping visitors
              • The result is better-informed visitors, who are more likely to stay longer
                and return
              Investment: Registration required; nominal fee—sponsorship
              opportunities vary.

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 yeAr   STrATegIC PlAnnIng fOr TOurISM                                                    COnTACT
rOunD   Description/opportunity: Facilitated strategic planning is available to assist      Kristin Dahl
        communities with developing a sustainable and locally appropriate tourism           Kristin@TravelOregon.com • 503.378.2104
        economy. Planning efforts are designed to help communities build off of their
        assets, to develop quality tourism products, attract high-value visitors, and bring
        a positive economic impact to the local and regional area, as well as statewide.
        Benefit: Having a clear vision and clear action steps to develop a strong local
        tourism economy.
        Investment: Sessions are supported in-kind by the host community by
        providing assistance with participant recruitment, facility and refreshments.
        Above and beyond these in-kind contributions, cost varies for these custom
        workshops.



 yeAr   TOurISM DevelOPMenT WOrKShOPS                                                     COnTACT
rOunD   Description/opportunity: Participant-centered and highly interactive           Kristin Dahl
        workshops to engage community leaders on a variety of topics relevant to       Kristin@TravelOregon.com • 503.378.2104
        developing a local tourism economy. Workshops are co-designed with industry
        partners. Examples of workshop modules include strategic planning, sustainable
        tourism, developing a bicycle-friendly community, marketing, public relations,
        grantwriting, collaboration between towns, and more!
        Benefit: Focused energy, skills and resources in your community around specific
        areas of interest.
        Investment: Sessions are supported in-kind by the host community by
        providing assistance with participant recruitment, facility and refreshments.
        Above and beyond these in-kind contributions, cost varies for these custom
        workshops.


 yeAr   SuSTAInABle TOurISM DevelOPMenT WOrKShOPS                                                             COnTACT
rOunD
        Description/opportunity: Are you looking for a way to enliven your tourism economy while              Kristin Dahl
        enriching your community and enhancing the natural resources upon which your tourism                  Kristin@TravelOregon.com
        economy is built? These workshops are designed to guide your community as it develops tourism         503.378.2104
        using a triple-bottom line strategy – one that addresses the economic returns as well as social and
        environmental returns. A broad cross-section of community participants explore core principals,
        review inspiring case studies from around the globe, and design locally-relevant strategies for
        stimulating sustainable tourism development. Specific topics covered include green travel trends,
        green business practices, planning for reducing carbon emissions, carbon offsetting, volun-tourism,
        and travel philanthropy.
        Benefits:
        • Access to planning tools for cutting-edge development strategies
        • Increased creativity and community vitality
        • Greater connectivity amongst existing community efforts
        • Financial savings for businesses that adopt sustainable business practices
        • A healthier community
        • A healthier environment
        Investment: Varies depending on content, quantity and duration of engagement.

                                                                            2008 Travel Oregon Partnership Opportunities
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  yeAr   All nICheS                                                                COnTACT
 rOunD   Description/opportunity: Tap into resources at Travel Oregon to           See contacts by individual niche
         catalyze development in any of the niche markets identified to have
         growth potential. Assistance for niche markets includes convening,
         facilitating, research, limited resource support, coordination with
         other industry partners and Travel Oregon marketing programs.
         Benefit: Advancement of niche markets projected to have the most
         beneficial impact in our state.
         Investment: Free with staff availability, cost above and beyond the
         basics depends on the particular project.




  yeAr   BICyCle TOurISM                                                           COnTACT
 rOunD
         Description/opportunity: Travel Oregon convenes the Oregon                Kristin Dahl
         Bicycle Tourism Partnership. The Partnership involves leaders from        Kristin@TravelOregon.com • 503.378.2104
         across the bicycle industry that work collaboratively to develop          To join the Oregon Bicycle Tourism
         Oregon into a premier bicycle tourism destination in North America.       Partnership email listserv, send an
         The Partnership fosters the exchange of ideas across sectors, new         email with your contact information to:
         product development, creative marketing strategies, streamlined           Industry@TravelOregon.com
         delivery of cycling information to visitors, and momentum for key
         policy initiatives.
         Travel Oregon also works in partnership to put on the annual Oregon
         Bike Summit and sends representatives to the National Bike Summit
         to support the development of the cycling industry as well as safe, fun
         cycling experiences in our state.
         Benefits:
         • Access to a statewide network, resources and tools for developing
           the bicycle tourism market
         • Amplified impact for drawing visitors to cycling events and
           experiences via Travel Oregon’s family of websites and marketing
           tools
         • Local economic benefits in target areas
         Investment: No cost for participation in Partnership; registration fee
         for Bike Summit attendance and varying fees for exhibit space and
         sponsorship opportunities.




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 yeAr   WIlDlIfe WATChIng/BIrDIng                                                      COnTACT
rOunD   Description/opportunity: Travel Oregon supports volunteers in the              Kristin Dahl
        development of The Oregon Birding Trails System, consisting of a               Kristin@TravelOregon.com • 503.378.2104
        network of nine trails across the state. Each trail system is in a different   To join the birding listserv, send an email to:
        stage of development from concept to complete trail with an elaborate          Industry@TravelOregon.com
        visitor map guide. We host information for birding tourists on our main
        consumer website, www.TravelOregon.com; we also host and maintain
        the birding trail development site at www.oregonbirdingtrails.org.
        Benefits:
        • Access to a support network of other birding enthusiasts for
          developing a local birding trail
        • Access to broader marketing impact through Travel Oregon’s family of
          website and print materials
        • Increased visibility of project
        • Increased economic impact from birders’ spending
        Investment: Participation in the development of a local birding trail is
        free, aside from volunteer time. The cost of developing, printing and
        distributing birding trail map guides varies.




 yeAr   TrIBAl TOurISM                                                                 COnTACT
rOunD
        Description/opportunity: Travel Oregon convenes and supports                   Kristin Dahl
        the Oregon Tribal Tourism Working Group (TTWG) comprised                       Kristin@TravelOregon.com • 503.378.2104
        of representatives of Oregon’s nine federally-recognized Tribes, the
        Oregon Economic and Community Development Department,
        the Commission on Indian Services, and the Affiliated Tribes of
        Northwest Indians. Members of TTWG work collaboratively on
        tourism development strategies in Indian Country to yield economic,
        cultural/heritage, and environmental benefits to Oregon’s Tribes.
        Benefits:
        • Access to a statewide network, resources and tools for developing
          key niche markets in Indian Country
        • Assistance with long-range tourism planning and product
          development
        • Enhanced marketing impact through Travel Oregon’s family of
          websites and print materials
        • Greater local economic impact through cooperative efforts and
          cross-promotion
        Investment: None for TTWG participation; investment from the
        Tribes required for some initiatives.




                                                                      2008 Travel Oregon Partnership Opportunities
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  yeAr   AgrI-TOurISM                                                              COnTACT
 rOunD   Description/opportunity:                                                  Kristin Dahl
         • Assessment of potential agri-tourism product                            Kristin@TravelOregon.com • 503.378.2104
         • Cooperative marketing
         • Regional cross-selling
         • Branding your product
         • Other development activities
         Benefits:
         • Network with other agri-business interests
         • Possible marketing opportunities
         • Potential for additional revenue from agri-tourism product
         Investment: Varies



  yeAr   CulInAry TOurISM                                                          COnTACT
 rOunD
         Description/opportunity: Oregon offers incredible opportunities              Scott West
         to develop culinary tourism, melding the visitor experience into             Scott@TravelOregon.com • 503.378.8854
         memories using destinations, venues, and culinary opportunities from
         agricultural producer to presentation in a wide range of settings.
         • National research supports Oregon’s leadership in this new tourism segment
         • Interactive website marketing to visitors at:
           http://www.TravelOregon.com/Experiences/Places-to-Dine.aspx
         • Network with a broad range of culinary professionals involved in this segment
         • For Oregon Bounty promotion, contact Amy@TravelOregon.com
         Benefits:
         • Increased visibility
         • Marketing opportunities
         • Potential increase in visitors seeking out culinary venues
         • Partnering to develop new tourism products
         Investment: Varies



  yeAr   CulTurAl/herITAge TOurISM:
 rOunD   ArTISAn CrAfTS                                                            COnTACT
         Description/opportunity:                                                  Joan Shea
         • An Oregon “artisan/crafts trail” is active in the southern Willamette   Oregon Council for Business Education
           Valley/Central Coast area                                               joan@oregoncrafted.org • 541.687.8353
         • Purpose: to attract arts-oriented visitors to towns large and small
         • Potential for expansion to other Oregon areas
         • The Oregon Crafted Guidebook is one tangible marketing tool
           resulting from this effort
         Benefits:
         • Economic impact to communities
         • Marketing opportunities
         • Product development
         Investment: Varies


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 yeAr   gOlf                                                                       COnTACT
rOunD                                                                              Scott West
        Description/opportunity: Travel Oregon works with the golf
        industry to secure Oregon’s place as a top flight golf destination.        Scott@TravelOregon.com • 503.378.8854
        Benefits:                                                                  Kevin Wright
        • Increased visibility of Oregon golf                                      Kevin@TravelOregon.com • 503.378.8858
        • Cooperative marketing
        • Increased visitation
        • Positive economic impact for Oregon communities

        Investment: Varies




 yeAr   SnOWSPOrTS                                                                 COnTACT
rOunD
        Description/opportunity: Travel Oregon supports Ski Oregon to              Karen Siegle or Diana Montgomery
        develop and promote snowsports in our state. Ski Oregon’s purpose is       info@skioregon.org • 503.768.4299
        to provide a forum to exchange ideas and concerns facing the industry
        and to promote skiing and snowboarding in Oregon. Members
        include: ski areas, retailers, manufacturers, lodging properties,
        transportation and convention and visitor bureaus.
        Benefits:
        • Listing on our new website (www.skioregon.org). A partnership
          with Travel Oregon designed to increase exposure for Oregon’s ski
          industry and provide a better experience for consumers by providing
          all necessary information for skiers and snowboarders on one site.
          Visitors can access the site directly or through TravelOregon.com.
          The site also includes a listing of members by category for consumers
          looking for lodging, equipment, transportation, etc.
        • Booth fee savings at the Portland Ski Fever & Snowboard Show
        • Marketing programs to increase skiing and snowboard visits
        • 100,000 Ski Oregon Magazines are printed and distributed in
          Oregon, Washington, and Northern California in addition to being
          the fulfillment piece for inquiries received by Travel Oregon from
          consumers interested in Oregon winter sports both nationally and
          internationally. Advertising is available in this piece.
        • A unified voice for the snowsports industries for public relations and
          media purposes
        • Monthly newsletter emailed to members
        Investment: Varies




                                                                     2008 Travel Oregon Partnership Opportunities
                                                             11
                              dOmESTIC CONSUmER mARkETING



                            INTERACTIVE mARkETING
       TravelOregon.com is the flagship website for Travel Oregon, the semi-independent, official destination
         marketing agency for the State of Oregon. The site also acts as a portal to Oregon’s travel industry
                   and is promoted by a $5 million dollar advertising and marketing program.



                                                                                               Unique Visitors to TravelOregon.com


 Why PArTner
                                                             180.000



 WITh      T rAvel O regOn.COM?                              160,000                                                                                    2004
                                                                                                                                                        2005
                                                                                                                                                        2006
                                                             140,000                                                                                    2007
 • Traffic to TravelOregon.com and its sister properties,
   driven by our marketing and public relations              120,000

   programs, continues to grow at a rate of more than
                                                             100,000
   25% every year.
 • Travel Oregon attracts (depending on the season)           80,000


   between 75,000 and 150,000 unique visitors a month.        60,000


 • Visitors spend an average of over 7 minutes, on the        40,000
   site; approximately 6% of site visitors take a tangible
   vacation planning act.                                     20,000



                                                                  0
                                                                       Jan   Feb   Mar   Apr      May      Jun      Jul      Aug     Sept   Oct   Nov   Dec




 Where DO They COMe frOM?
 The majority of Travel Oregon’s visitors come from
 the United States and the majority of those visitors
 come from Oregon, California, and Washington.
 Texas, New York, Florida, Arizona, Illinois and
 Idaho round out the rest of the “Top 10” states that
 contribute the most traffic to the site.
 Most visitors (nearly 60%) arrive at the site as a result
 of a search on Google, Yahoo or MSN.




                            “Greetings, I just wanted to let you know that the state of Oregon has
                            the best, most informative, easy to use web site I have ever experienced.
                            You all should give other states some tips on how to do it.”
                                                                                            Karen C.


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                     dOmESTIC CONSUmER mARkETING



                  INTERACTIVE mARkETING


 yeAr   ATTrACTIOn lISTIngS                                                COnTACT
rOunD   Allows consumers to look at Oregon’s attractions, from Antiques,   Bryant Marban
        to History/Heritage to Family Fun and Breweries & Wineries         Bryant@TravelOregon.com • 503.378.4577

        Details:
        • Location information
        • Photo
        • Description
        • Map: Shows nearby events, dining, and places to stay

        Investment: Free




 yeAr   evenTS                                                             COnTACT
rOunD   Allows consumers to look at Oregon’s unique events –               Bryant Marban
        from fairs and festivals to rodeos and plays                       Bryant@TravelOregon.com • 503.378.4577

        Details:
        • Location information
        • Dates
        • Photo
        • Description
        • Map: Shows nearby attractions and places to stay

        Investment: Free
        OFEA (Oregon Festivals and Events Association)
        members get expanded benefits




                                                                 2008 Travel Oregon Partnership Opportunities
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                       dOmESTIC CONSUmER mARkETING



                     INTERACTIVE mARkETING


  yeAr   PlACeS TO STAy                                                       COnTACT
 rOunD   Allows consumers to search and view lodging options in the state –   lori little
         be it hotels/motels or campgrounds and RV parks                      lori@oregonlodging.com • 503.682.4422
                                                                              Lodging Properties may also request their free
         Details:                                                             listing at: www.TravelOregon.com/
         • Location information                                               Travel-Tools/Places-To-Stay/PropertySubmit.aspx
         • Photo
         • Description
         • Map: Shows nearby attractions, events and places to dine
         • Amenities (33 amenties; 15 searchable – e.g. “WIFI & Pet
           friendly hotels in Bend”)
         Investment: All lodging properties in Oregon receive a free
         basic listing (location, phone etc.). Enhanced listing (photos,
         description etc). are available starting at a cost [Oregon
         Lodging Association members have opportunities to bundle
         costs with Destination Guide].




  yeAr   TrIPS We lOve                                                        COnTACT
 rOunD   Suggested trip ideas from Oregonians, plus Scenic Byways             Ashley Moran
                                                                              Ashley@TravelOregon.com • 503.378.6092
         Details:
         • Narrative itineraries that provide consumers guided road
           trip ideas
         • Distance
         • Starting point
         • Best time to drive
         • “Good for” guide (children, teens, families, couples, outdoor)
         Investment: Free




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 yeAr   PlACeS TO DIne                                                        COnTACT
rOunD                                                                         Ashley Moran
        Allows consumers to search by location, cuisine type and amenities
                                                                              Ashley@TravelOregon.com • 503.378.6092
        Details:
        • Name/location info
        • Description
        • Cuisine Type
        • Price range ($-$$$ etc.)
        • Good for: fine dining, casual/family dining, quick services and
          carryout, bar & tavern entertainment
        • Map: Shows nearby events and places to stay
        Investment: Free pending editorial review by staff; we’re
        looking for “unique” and “memorable” Oregon dining
        experiences. Criteria include food quality, menu selection, use
        of local foods, service, ambience and value. Examples of places
        currently on the list are: Foley Station (La Grande), Higgins
        Restaurant (Portland) and Adam’s Place (Eugene).




 yeAr   OuTDOOr reCreATIOn                                                    COnTACT
rOunD   Guide to outdoor recreation in Oregon; allows users to search by      Mo Sherifdeen
        activity (e.g., hiking) and location (Portland)                       Mo@TravelOregon.com • 503.378.8859
        Details:
        • Location
        • Description
        • Map: Shows nearby attractions and places to stay
        Who Provides Data: Wildernet.com, Oregon State Parks,
        Oregon State Marine Board
        Investment: Free




                                                                    2008 Travel Oregon Partnership Opportunities
                                                             15
                            dOmESTIC CONSUmER mARkETING



                          INTERACTIVE mARkETING


   yeAr      TrAvel OregOn e-neWSleTTer                                                  COnTACT
 rOunD       Our consumer e-newsletter aims to keep Oregon top-of-mind through           Ashley Moran
 Published   feature stories and editorial, unique escape ideas, suggested itineraries   Ashley@TravelOregon.com • 503.378.6092
  monthly    and special promotions and contests. The e-newsletter is sent monthly
             to approximately 150,000 subscribers.
             Storylines for future issues ‘in-the-works’ are solicited from our
             partners throughout the state and accepted throughout the year.
             Investment: There is no cost to be featured in the editorial of
             the e-newsletter.
             Deadline: Submissions for each issue are due
             approximately one month prior to issue date and are subject to
             editorial review.




  yeAr       gOSeeOregOn.COM                                                             COnTACT
 rOunD       GoSeeOregon.com is a new social networking website for Oregon               Mo Sherifdeen
             visitors and residents. The site allows users to get personalized           Mo@TravelOregon.com • 503.378.8859
             recommendations that fit their interests and lifestyles based on input
             from likeminded users.
             Benefits: GoSeeTell Network, the company that runs
             GoSeeOregon.com, is currently building an online marketing
             platform for suppliers called ShowSeeSell.com. Through
             ShowSeeSell.com suppliers will be able to list and update the
             information about their products for free, advertise on the sites
             of the GoSeeTell Network and receive detailed reports about the
             consumers that use and interact with the sites of the GoSeeTell
             Network. Through the ShowSeeSell site suppliers will also be
             able to comment on reviews created by users of the GoSeeTell
             Network.
             Investment: GoSeeOregon is free to use!




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                      dOmESTIC CONSUmER mARkETING



             AdVERTISING & PROmOTIONS

 yeAr   BrAnDeD CO-OP ADS                                                        COnTACT
rOunD   Travel Oregon has developed co-op ad units that you can buy into         Michael Sturdevant
        to advertise your travel product. These ads run in regional editions     Michael@TravelOregon.com • 503.378.8869
        of national magazines (usually CA/OR/WA/ID). The 4 page inserts
        consist of a cover page, a Travel Oregon “Dreamer” spread, and a
        4th page co-op ad. All 4 pages work together to support an Oregon
        theme/region. Participating partners pay for ad space on the 4th page.
        Benefits: These units give you the ability to draft off of the Travel
        Oregon consumer print campaign within multiple page impact
        units. You’re able to take advantage of Travel Oregon’s discounted
        rates to purchase geo-targeted ad placement in best-in-class consumer
        magazines for maximum efficiencies.
        Investment: Varies. Call for details.




        Page 1 (Cover Art)                      Page 2&3 (“Dreamer Spread”)              Page 4 (available for sale)




 yeAr
        “BOOK Of OregOn” regIOnAl AnD/Or
rOunD   nIChe AD DevelOPMenT                                                     COnTACT
        Travel Oregon’s advertising agency will create a brand ad in the         Michael Sturdevant
        style of Travel Oregon’s “Book of Oregon” campaign with the              Michael@TravelOregon.com • 503.378.8869
        message themed to your region or niche. Travel Oregon funds the
        creative development of the ad; Regional Destination Marketing
        Organization or niche group needs to provide a media buy
        investment (both artwork and media are to be agreed upon by both
        Travel Oregon and sponsoring partner).
        Benefits: Leverage Travel Oregon’s brand equity to promote
        your travel product or destination. You incur no creative
        development fees.
        Investment: Minimum media buy required. Call for details.




                                                                   2008 Travel Oregon Partnership Opportunities
                                                           17
                            dOmESTIC CONSUmER mARkETING



                   AdVERTISING & PROmOTIONS

  yeAr        MeDIA PlAn AlIgnMenT                                                      COnTACT
 rOunD                                                                                  Michael Sturdevant
              Contact Travel Oregon to learn when and where the “Book of Oregon”
              print ads are scheduled to run in FY’08/’09 (July ’07 – June ’08).        Michael@TravelOregon.com • 503.378.8869
              Travel Oregon shares its media plan with its industry partners so their
              media buys can be synchronized when possible.
              Benefit: Leverages the Travel Oregon media buy to enhance the
              State’s travel industry presence within scheduled magazines to provide
              maximum impact for all.
              Investment: N/A




 OCTOBer OregOn BOunTy                                                                  COnTACT
nOveMBer Oregon’s most comprehensive statewide tourism promotion.                       Amy nyberg
   2008  Promotes encounters/interactions with Oregon’s winemakers, brewers,            Amy@TravelOregon.com • 503.378.8801
         distillers, chefs and artisan product makers—all wrapped up in
         unforgettable travel experiences.
              Benefit: Association with successful campaign that positions Oregon
              as a leading culinary destination and promotes shoulder season travel.
              For 2007 Oregon Bounty Annual Report go to www.TravelOregon.
              com/Industry




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                            dOmESTIC CONSUmER mARkETING



                BROCHURE PLACEmENT & LEAdS

  yeAr         TOOl:
 rOunD         TrAvel OregOn OnlIne leAD SySTeM                                       COnTACT

               Travel Oregon’s marketing programs generate close to 1 million         Mo Sherifdeen
               permission-based leads every year. These leads are available for our   Mo@TravelOregon.com • 503.378.8859
               tourism partners to utilize in their marketing plans.                  For more information or to order leads online,
                                                                                      go to: www.TOOL.TravelOregon.com
               Benefit: Tourism businesses and organizations can target geographic
               zones and consumer travel interests when ordering leads. In turn,
               you can direct-mail or email (when available) your travel-related
               information to potential visitors using the Travel Oregon leads.
               Investment: $0.075 per lead.
               Credit cards are accepted. $5.00 set-up fee.




 SeASOnAl &         BrOChure PlACeMenT In
 yeAr-rOunD         STATe WelCOMe CenTerS                                             COnTACT
PlACeMenTS,
depending on the    Under agreement with Travel Oregon, the Oregon Travel             Craig Tutor
    location.       Information Council is managing this vendor fee-based             Craig@OregonTIC.com • 503.378.3555
                    advertising program.                                              800.574.9397
Oregon Welcome
Center locations:   Benefit: For a fee, your brochures can be placed in all, or a
    Ashland         targeted selection, of the state-run Welcome Centers located
    Astoria         at the borders of Oregon. An estimated 200,000 travelers
   Brookings        visit Oregon Welcome Centers annually.
 Jantzen Beach
    Klamath         Investment: Varies
   lakeview
    Ontario
  Oregon City
    umatilla




                                                                           2008 Travel Oregon Partnership Opportunities
                                                                   19
                       dOmESTIC CONSUmER mARkETING



                 mEdIA & PUBLIC RELATIONS

  yeAr   MeDIA OuTreACh                                                            COnTACT
 rOunD   Travel Oregon works strategically throughout the year to draw             Industry partners are encouraged to email
         awareness to Oregon destinations by proactively placing stories in        news releases and P.R. story ideas to:
         targeted consumer media. We strive to be responsive to journalists        PR@TravelOregon.com
         in an ever-evolving and competitive media marketplace. New                Visit our online newsroom to view and download
         opportunities may be available throughout the year.                       press kits, images, story ideas and more:
                                                                                   www.TravelOregon.MediaRoom.com
         Benefit: As we conduct national media outreach, Travel Oregon will
         share your stories and images with targeted media.
         Investment: Free




  yeAr   OregOn ODDITIeS AnD Only In OregOn                                        COnTACT
 rOunD   • Sent every other month to targeted media, the Oregon Oddities           Linea Carlson
           e-newsletter pitches a round-up of unusual, uniquely Oregon             Linea@TravelOregon.com • 503.378.2084
           story ideas around a specific theme. Intended for short lead daily
           newspapers and broadcast outlets, Oddities stories are eccentric and
           humorous, with visual and sensory elements to engage audiences in
           the special experience that is Oregon.
         • Sent twice yearly to targeted media, the Only in Oregon e-newsletter
           pitches long lead story ideas suitable for feature-length articles.
           Compelling, seasonal and more in-depth than Oddities, this piece
           offers media Oregon’s newest visitor experiences, suggests special
           niche-oriented itineraries (outdoor recreation, culinary, wildlife
           watching, etc.), and offers lifestyle travel options for families,
           couples, and friends planning a getaway to Oregon.
         Investment: Free




  yeAr   IMAge AnD vIDeO lIBrAry                                                   COnTACT
 rOunD   Travel Oregon maintains a catalog of images and b-roll for consumer       lisa richardson
         marketing communications and creative executions. We share our            Lisar@TravelOregon.com • 503.378.8862
         digital media with print and broadcast editors seeking images or b-roll
         to expand their news stories about Oregon. Since most requests for
         images are made under deadline (24-hour turnaround), we encourage
         industry partners to share their images with us in advance so we can
         catalog and make them available to media when requested.
         Investment: Free




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                            dOmESTIC CONSUmER mARkETING



                                            PUBLICATIONS

fall/Winter   TrAvel OregOn MAgAZIne                                                    COnTACT
2008-2009     “Travel Oregon” magazine is                                               Storylines:
   Issue      the state’s flagship publication,                                         emily Aanderud
              designed to inspire travel to                                             Emilya@MEDIAmerica.net • 503.223.0304
              Oregon through feature stories and                                        Advertising:
 Spring/      trip ideas.                                                               Megan Kirkpatrick
 Summer       Storylines: Periodically during the                                       Megank@MEDIAmerica.net • 503.223.0304
  2009        year, story ideas for future issues are                                   www.MEDIAmerica.net
  Issue       solicited from our partners throughout
              the state. Contact Emily for deadline
              information and format details.
              Advertising: To place advertising,
              contact Megan Kirkpatrick. MEDIAmerica is Travel Oregon’s
              contractor for this publication.
              Investment: No cost for storylines, cost for advertising varies.




2009-2010     DeSTInATIOn guIDe                                                         COnTACT
 edition      Benefit: Target your marketing dollars to reach visitors planning trips   Storylines:
              to Oregon, and those visitors who are already here looking for new        emily Aanderud
              things to see and do. New in 2008 and designed as a comprehensive         Emilya@MEDIAmerica.net • 503.223.0304
              planning guide with complete lodging listings, the state’s official
              destination guide gives visitors ideas for enriching and extending        Advertising:
              their stay in Oregon.                                                     Megan Kirkpatrick
              Advertising: To place advertising in the Travel Oregon destination        Megank@MEDIAmerica.net • 503.223.0304
              guide, contact Megan Kirkpatrick. MEDIAmerica is Travel Oregon’s          www.MEDIAmerica.net
              contractor for this publication.
              Investment: No cost for storylines, no cost for basic lodging listing,
              cost for advertising varies.



2009-2010
              The 2009-2010 OffICIAl
 edition      TrAvel OregOn KIDS guIDe                                                  COnTACT
              Storylines: Storyline ideas for next year’s                               Storylines:
              edition are invited from our partners                                     emily Aanderud
              throughout the state. Contact Emily for                                   Emilya@MEDIAmerica.net • 503.223.0304
              deadline information and format details.
              Benefit: Target your marketing dollars                                    Advertising:
              to reach families and kids traveling to                                   Megan Kirkpatrick
              Oregon. Make sure their plans include                                     Megank@MEDIAmerica.net • 503.223.0304
              your family-friendly business. Designed                                   www.MEDIAmerica.net
              just for kids, the four-color guide is packed
              full of activities and ideas about Oregon.
              Advertising: To place advertising in the
              Travel Oregon Kids Guide, contact Megan
              Kirkpatrick. MEDIAmerica is Travel Oregon’s contractor for this
              publication.
              Investment: No cost for storylines, cost for advertising varies.

                                                                           2008 Travel Oregon Partnership Opportunities
                                                                   21
                        INTERNATIONAL SALES & mARkETING


               INTERNATIONAL TRAdE - EUROPE

 DATe/ lOCATIOn           evenT            OPPOrTunITy                    InveSTMenT                          BenefITS
     Ongoing            newsbrief               Email                        No cost            Detailed and up-to-date international
                                              newsletter                                        information in new electronic format
  May 31-June 4,     TIA International       Participation            $1,975 TIA or $2,375      One-on-one appointments with
       2008             Pow Wow                                       Non-TIA Member plus       international tour operators, solicited
 Las Vegas, Nevada                                                     participant fees and     by Travel Oregon
                                                                             expenses
                                          Brochure shipment              $200 Shipping
 September 16-19,     Top resa france    Participation in show        $8,000 plus expenses      One-on-one appointments with top
        2008                             through Hervé Duxin          paid by Travel Oregon     French tour operators and media
  Paris, FRANCE
 november 11-13,       World Travel          Participation             $2,500 plus expenses     One-on-one appointments
      2008               Market                                                                 with British trade and media for future
     London,                              Brochure shipment               $200 Shipping         catalog insertions and coverage
     UNITED
   KINGDOM
  January 14-18,      vakantiebieurs         Participation            $3,500 plus expenses      One-on-one appointments with
      2009             holiday fair                                   paid by Travel Oregon     Benelux travel trade and media for
 The Netherlands                                                                                future catalog insertions and coverage
   January 26-29,    go West Summit          Participation            $1,500 participant fee    One-on-one appointments with
       2009                                                               plus expenses         international & domestic tour
 Albuequerque, New                                                                              operators and receptive operators
      Mexico                              Brochure shipment               $200 Shipping
  february 2009          BIT Italy       Participation in show          Participation plus      One-on-one appointments with Italian
      ITALY                                     through                      expenses           trade and media
                                          G&A Martinengo
   March 2009        visit uSA Benelux   Participation in show        Expenses paid by Travel   One-on-one appointments with trade
Benelux, BELGIUM                           through BuroSix                   Oregon             and media from The Netherlands
      March                 ITB              Participation            $2,500 participant fee    One-on-one appointments with
   13-17,-2009        (trade & media)                                     plus expenses         German & European trade and media
      Berlin,                                                                                   for future catalog insertions
   GERMANY                                Brochure shipment               $200 Shipping
 May 16-20, 2009     TIA International       Participation              Cost TBD TIA or         One-on-one appointments with
  Miami, Florida        Pow Wow                                       Non-TIA Member plus       international tour operators, solicited
                                                                       participant fees and     by Travel Oregon
                                                                             expenses
                                          Brochure shipment              $200 Shipping




                                                                  Of SPECIAL NOTE:
                                                                  All travel costs are in addition to these estimated
                                                                  participation costs/investment.
                                                                  CONTACT fOR ALL INTERNATIONAL TRAdE
                                                                  OPPORTUNITIES – EUROPE
                                                                  Petra nahr, European Sales & Marketing Manager
                                                                  Petra@TravelOregon.com


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                                                                 22
                        INTERNATIONAL SALES & mARkETING


             INTERNATIONAL TRAdE - EUROPE

DATe/ lOCATIOn            evenT               OPPOrTunITy               InveSTMenT                        BenefITS

 March 12-16,              ITB                 Participation             Cost TBD           One-on-one appointments with
    2010             (trade & media)                                                        German & European trade and
   Berlin,                                  Brochure shipment           $200 Shipping       media for future catalog insertions
 GERMANY
May 15-19, 2010    TIA International           Participation          Cost TBD TIA or       One-on-one appointments with
Orlando, Florida      Pow Wow                                       Non-TIA Member plus     international tour operators, solicited
                                                                     participant fees and   by Travel Oregon
                                                                           expenses
                                            Brochure shipment          $200 Shipping
 March 11-15,              ITB                 Participation             Cost TBD           One-on-one appointments with
    2011             (trade & media)                                                        German & European trade and
   Berlin,                                  Brochure shipment          $200 Shipping        media for future catalog insertions
 GERMANY
May 21-25, 2011    TIA International           Participation          Cost TBD TIA or       One-on-one appointments with
 San Francisco,       Pow Wow                                       Non-TIA Member plus     international tour operators, solicited
   California                                                        participant fees and   by Travel Oregon
                                                                           expenses
                                            Brochure shipment          $200 Shipping
 March 9-13,               ITB                 Participation             Cost TBD           One-on-one appointments with
    2012             (trade & media)                                                        German & European trade and
   Berlin,                                  Brochure shipment          $200 Shipping        media for future catalog insertions
 GERMANY
 March 8-12,               ITB                 Participation             Cost TBD           One-on-one appointments with
    2013             (trade & media)                                                        German & European trade and
   Berlin,                                  Brochure shipment          $200 Shipping        media for future catalog insertions
 GERMANY
 March 7-11,               ITB                 Participation             Cost TBD           One-on-one appointments with
    2014             (trade & media)                                                        German & European trade and
   Berlin,                                  Brochure shipment          $200 Shipping        media for future catalog insertions
 GERMANY
 March 13-17,              ITB                 Participation             Cost TBD           One-on-one appointments with
    2015             (trade & media)                                                        German & European trade and
   Berlin,                                  Brochure shipment          $200 Shipping        media for future catalog insertions
 GERMANY
   Ongoing           european Media         To be announced via                             Have qualified media experience
   Oregon             research Trips             Newsbrief                                  your product/business personally for
                    (German-speaking,                                                       potential future coverage, therefore
                     United Kingdom,                                                        business
                     The Netherlands,
                   Italy, France, others)
   Ongoing           european Trade         To be announced via                             Have qualified tour operators
   Oregon             research Trips             Newsbrief                                  and/or travel agents personally
                    (German-speaking,                                                       experience your product/business for
                     United Kingdom,                                                        familiarization or potential future
                     The Netherlands,                                                       catalog insertions
                   Italy, France, others)


   Of SPECIAL NOTE:
   All travel costs are in addition to these estimated participation costs/investment.
   CONTACT fOR ALL INTERNATIONAL TRAdE OPPORTUNITIES – EUROPE
   Petra nahr, European Sales & Marketing Manager • Petra@TravelOregon.com
                                                                      2008 Travel Oregon Partnership Opportunities
                                                               23
                        INTERNATIONAL SALES & mARkETING


                     INTERNATIONAL TRAdE - ASIA

 DATe/ lOCATIOn          evenT            OPPOrTunITy               InveSTMenT                          BenefITS

     Ongoing            newsbrief              Email                    No cost           Detailed up-to-date international
                                             newsletter                                   information in new electronic format

 April 17-19, 2008    Active America        Participation         $1,095 per delegate     One-on-one appointments
 Detroit, Michigan       Summit                                   plus travel expenses
 May 31 – June 4,      International        Participation          $1,975 TIA or          One-on-one appointments with
       2008              Pow Wow                                  $2,375 Non-TIA          international tour operators, solicited
 Las Vegas, Nevada                                               Member plus expenses     by Travel Oregon

                                                                 $2,000 Participant fee
                                                                 which includes rental
                                                                 fees subject to change
                                         Brochure shipment           $200 shipping

 September 19-21,      Japan World          Participation        $2,000 participant fee   One-on-one appointments
      2008              Travel fair                                  plus expenses.

                                         Brochure shipment          $200 shipping

 november 20-23,          China             Participation            $3,000 plus          One-on-one appointments
      2008             International                               expenses paid by
 Shanghai, China        Travel Mart                                 Travel Oregon




    Of SPECIAL NOTE:
    All travel costs are in addition to these estimated participation costs/investment.
    CONTACT fOR ALL INTERNATIONAL TRAdE OPPORTUNITIES – ASIA
    Teresa O’neill, Director of International Sales & Marketing • Teresa@TravelOregon.com

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                       INTERNATIONAL SALES & mARkETING


                   INTERNATIONAL TRAdE - ASIA
DATe/ lOCATIOn           evenT           OPPOrTunITy              InveSTMenT                          BenefITS

     2009            north American        Participation            $9,835 plus         One-on-one appointments with Los
   Date TBD             Journeys                                  expenses paid by      Angeles-based receptives
     TBD             Tour Operator                                 Travel Oregon
                        Summit
 2009 Date TBD       Active America        Participation             $1,095 per         One-on-one appointments
      TBD               Summit                                   delegate plus travel
                                                                 expenses (based on
                                                                     2008 cost)

 January 26-29,     go West Summit         Participation            $3,500 plus         One-on-one appointments with
     2009                                                            expenses           international & domestic tour
Albuquerque, New                                                                        operators and receptive operators
     Mexico                             Brochure shipment          $200 Shipping
March 2009 Dates        foodex         Participation through       $3,000 plus          Consumer marketing trade show
     TBD                                 State JRO office        expenses paid by
 Tokyo, JAPAN                                                     Travel Oregon
                                                                     Co-Op
                                                                 opportunity with
                                                                  Department of
                                                                   Agriculture
May 16-20, 2009       International        Participation         Cost TBD TIA or        One-on-one appointments with
 Miami, Florida         Pow Wow                                  Non-TIA Member         international tour operators, solicited
                                                                 plus participation     by Travel Oregon
                                                                 fees and expenses
                                        Brochure shipment          $200 Shipping
May 15-19, 2010       International        Participation         Cost TBD TIA or        One-on-one appointments with
Orlando, Florida        Pow Wow                                  Non-TIA Member         international tour operators, solicited
                                                                 plus participation     by Travel Oregon
                                                                 fees and expenses
                                        Brochure shipment          $200 Shipping
May 21-25, 2011       International        Participation         Cost TBD TIA or        One-on-one appointments with
 San Francisco,         Pow Wow                                  Non-TIA Member         international tour operators, solicited
   California                                                    plus participation     by Travel Oregon
                                                                 fees and expenses
                                        Brochure shipment          $200 Shipping
    Ongoing           Asian Media       To be announced via       To be announced       Have qualified media personally
JAPAN, OTHERS        research Trips          Newsbrief                                  experience your product/business for
                                                                                        potential future coverage and business

    Ongoing              Asian           To be announced          To be announced       Have qualified travel trade personally
JAPAN, OTHERS         Travel Trade          Newsbrief                                   experience your product/business for
                     research Trips                                                     potential future catalog insertions



   Of SPECIAL NOTE:
   All travel costs are in addition to these estimated participation costs/investment.
   CONTACT fOR ALL INTERNATIONAL TRAdE OPPORTUNITIES – ASIA
   Teresa O’neill, Director of International Sales & Marketing • Teresa@TravelOregon.com

                                                                 2008 Travel Oregon Partnership Opportunities
                                                            25
                        INTERNATIONAL SALES & mARkETING


               INTERNATIONAL TRAdE - mExICO

 DATe/ lOCATIOn           evenT              OPPOrTunITy                InveSTMenT                           BenefITS
     Ongoing             Newsbrief            Email newsletter              No cost           Detailed and up-to-date international
                                                                                              information in new electronic format


 february 11-15,      expo vacaciones           Participation               $2,350            One-on-one appointments with
      2008            (includes Oregon                                                        Mexican trade & media researching
   Mexico City,      sponsorship/ event)    Brochure shipment           $200 Shipping         future catalog insertions/coverage
    MEXICO
  May 31-June 4,     TIA International     Participation in person     Cost TBD TIA or        One-on-one appointments with
       2008             Pow Wow               only/waiting list       Non-TIA Member          international tour operators, solicited
 Las Vegas, Nevada                                                    plus participant fees   by Travel Oregon
                                                                         and expenses
                                            Brochure shipments
                                              and booth costs           $200 Shipping

  february 2009       expo vacaciones           Participation          $2,350 based on        One-on-one appointments with
   Mexico City,       (includes Oregon                                    2008 cost           Mexican trade & media researching
    MEXICO           sponsorship/event)                                                       future catalog insertions/coverage
                                            Brochure shipment           $200 Shipping

 May 16-20, 2009     TIA International     Participation in person     Cost TBD TIA or        One-on-one appointments with
  Miami, Florida        Pow Wow               only/waiting list       Non-TIA Member          international tour operators, solicited
                                                                      plus participant fees   by Travel Oregon
                                                                         and expenses
                                            Brochure shipments
                                              and booth costs           $200 Shipping




    Of SPECIAL NOTE:
    All travel costs are in addition to these estimated participation costs/investment.
    CONTACT fOR ALL INTERNATIONAL TRAdE OPPORTUNITIES – mExICO
    lisa Itel, Travel Trade Marketing Manager • Lisai@TravelOregon.com

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                       INTERNATIONAL SALES & mARkETING


             INTERNATIONAL TRAdE - mExICO
                                                                                                                                       I



DATe/ lOCATIOn           evenT              OPPOrTunITy                InveSTMenT                          BenefITS

 february 2010       expo vacaciones           Participation           $2,350 based on       One-on-one appointments with
  Mexico City,       (includes Oregon                                     2008 cost          Mexican trade & media researching
   MEXICO           sponsorship/ event)                                                      future catalog insertions/coverage
                                            Brochure shipment           $200 Shipping

May 15-19, 2010     TIA International     Participation in person     Cost TBD TIA or        One-on-one appointments with
Orlando, Florida       Pow Wow               only/waiting list       Non-TIA Member          international tour operators, solicited
                                                                     plus participant fees   by Travel Oregon
                                                                        and expenses
                                           Brochure shipments
                                             and booth costs            $200 Shipping

 february 2011       expo vacaciones           Participation           $2,350 based on       One-on-one appointments with
  Mexico City,       (includes Oregon                                     2008 cost          Mexican trade & media researching
   MEXICO           sponsorship/event)                                                       future catalog insertions/coverage
                                            Brochure shipment           $200 Shipping

May 21-25, 2011     TIA International     Participation in person     Cost TBD TIA or        One-on-one appointments with
 San Francisco,        Pow Wow               only/waiting list       Non-TIA Member          international tour operators, solicited
   California                                                        plus participant fees   by Travel Oregon
                                                                        and expenses
                                           Brochure shipments          $200 Shipping
                                             and booth costs

   Ongoing             Companion          Companion ads with           Ad costs to be        Place your ad alongside Oregon’s for
  Mexico City          Advertising           Oregon ads                 determined           increased impact
and Guadalajara
  MEXICO
   Ongoing              Mexico            To be announced via                                Have qualified media personally
   Oregon            Media research            Newsbrief                                     experience your product/business for
                         Trips                                                               potential future coverage, business


   Ongoing              Mexico            To be announced via                                Have qualified tour operators
   Oregon            Trade research            Newsbrief                                     and/or travel agents personally
                         Trips                                                               experience your product/business for
                                                                                             potential future catalog insertions or
                                                                                             familiarization

  Ongoing           Discover Oregon         To be announced;               $1,500            Opportunity to meet with tour
Guadalajara and        Seminars            sponsored by Travel                               operators and travel agents to
 Mexico City,                                    Oregon                                      promote Oregon as a destination
  MEXICO




   Of SPECIAL NOTE:
   All travel costs are in addition to these estimated participation costs/investment.
   CONTACT fOR ALL INTERNATIONAL TRAdE OPPORTUNITIES – mExICO
   lisa Itel, Travel Trade Marketing Manager • Lisai@TravelOregon.com

                                                                     2008 Travel Oregon Partnership Opportunities
                                                                27
                                      dOmESTIC TRAVEL TRAdE


                                       dOmESTIC TRAdE

 DATe/lOCATIOn               OPPOrTunITy                    InveSTMenT                            BenefITS

     Ongoing                    newsbrief              No cost                   Detailed up-to-date international information
                                                                                 in new electronic format

      Quarterly                     Oregon            • Membership dues
    Membership                  Tour & Travel           organization             • Get trade show leads from Travel Oregon/
      Meetings                 Alliance (OTTA)                                     OTTA participation
   Locations vary      A statewide not-for-profit     • Meeting charge: $8 per   • Network with your Oregon tourism peers
   throughout the      organization of visitor          meeting; includes a      • Receive pertinent trade show info and
state to permit more   industry professionals, OTTA     working lunch (amount      mailings
 members to attend     partners with Travel Oregon      varies per meeting)      • New and improved website:
                       to market the state to the                                  www.oregonpackagedtravel.com
                       travel trade as a group tour                              • Keep abreast of current trends
                       and FIT destination                                       • Establish yourself as an Oregon tourism
                                                                                   industry leader
                       Opportunities:                                            • Get active!
                       • Quarterly meetings                                      • NTA Keycard sponsor, Spring Meet
                       • Appointment to
                        Executive Board
                       • Working
                       Committees for:
                        Education
                        Marketing
                        Resource & Information
                        Research Trips
                        Trade Media
                          Special Promotion
                        New Product




     Of SPECIAL NOTE:
     All travel costs are in addition to these estimated participation costs/investment.
     CONTACT fOR ALL dOmESTIC TRAdE OPPORTUNITIES
     lisa Itel, Travel Trade Marketing Manager • Lisai@TravelOregon.com

WWW.TRAVELOREGON.COm/INdUSTRy
                                                                 28
                                   dOmESTIC TRAVEL TRAdE


                                   dOmESTIC TRAdE

DATe/lOCATIOn            OPPOrTunITy                   InveSTMenT                                   BenefITS
 April 2-5, 2008     national Tour Association    Cost varies by sponsorship     Organizations can network with domestic tour
   Uncasville,        (nTA) Spring exchange      level, plus expenses; Keycard   operators in a format limiting the number of
  Connecticut                                             sponsorship            suppliers

June 9-12, 2008       Travel Alliance Partners      $1,095 plus expenses.        Travel Alliance Partners, LLC is a partner-
Anchorage, Alaska          (TAP) Dance              Invitation only event        owned organization of the 34 premiere tour
                                                                                 operators in the United States and Canada.
                                                                                 Leads provided by Travel Oregon
 September 2008           Addison Travel          $500 plus travel expenses      Meet personally with Canadian travel agents;
    Vancouver,             Trade Show                                            participate in sales calls to tour operators in
    CANADA                                                                       Vancouver
november 15-19,               nTA                   NTA member delegate          NTA members can meet one-on-one with
      2008              Annual Convention          registration: $1,060 plus     domestic tour operators; participate in Travel
   Pittsburgh,                                              expenses             Oregon’s post-caucus
  Pennsylvania                                              Contact:
                                                     NTA: 800-682-8886
                                                     www.ntaonline.com

  January 2009            Addison Travel           $500 plus travel expenses     Meet personally with Canadian travel agents;
   Calgary and             Trade Show                                            participate in sales calls to tour operators in
    Edmonton                                                                     Vancouver
    CANADA
  January 2009            Addison Travel          $500 plus travel expenses      Meet personally with Canadian travel agents;
    Vancouver,             Trade Show                                            participate in sales calls to Vancouver tour
    CANADA                                                                       operators
January 7-12, 2009   American Bus Association     $1,150 plus travel expenses    • ABA’s Marketplace is the place to network
  Charlotte, North         Marketplace               based on 2008 costs           and enhance your group travel business
     Carolina                                                                    • One-of-a-kind show offers prescheduled
                                                                                   seven-minute appointments at which
                                                                                   motorcoach operators obtain information
                                                                                   and create business relationships with travel
                                                                                   industry and service supplier sellers

                                                                                 Face-to-face appointments are the core of
                                                                                 Marketplace week
  June 6-9, 2009         nTA Spring Meet          Cost varies by sponsorship     Organizations can network with domestic tour
    Place TBD                                    level, plus expenses; Keycard   operators in a format limiting the number of
                                                          sponsorship            suppliers

 november 14-18,      nTA Annual Convention         NTA member delegate          NTA members can meet one-on-one with
      2009                                         registration: $1,060 plus     domestic tour operators; participate in Travel
  Reno, Nevada                                              expenses             Oregon’s post-caucus
                                                            Contact:
                                                     NTA: 800-682-8886
                                                     www.ntaonline.com

    Of SPECIAL NOTE:
    All travel costs are in addition to these estimated participation costs/investment.
    CONTACT fOR ALL dOmESTIC TRAdE OPPORTUNITIES
    lisa Itel, Travel Trade Marketing Manager • Lisai@TravelOregon.com

                                                                   2008 Travel Oregon Partnership Opportunities
                                                           29
                                    dOmESTIC TRAVEL TRAdE


                                    dOmESTIC TRAdE

 DATe/lOCATIOn             OPPOrTunITy                   InveSTMenT                                 BenefITS

 January 15-19, 2010    American Bus Association    $1,150 plus travel expenses   • ABA’s Marketplace is the place to network
   National Harbor,           Marketplace               based on 2008 cost          and enhance your group travel business
       Maryland                                                                   • One-of-a-kind show offers
  Gaylord National on                                                               prescheduled seven-minute appointments
     the Potamac                                                                    at which motorcoach operators obtain
                                                                                    information and create business
                                                                                    relationships with travel industry & service
                                                                                    supplier sellers
                                                                                  Face-to-face appointments are the core of
                                                                                  Marketplace week
  november 13-17,       nTA Annual Convention         NTA member delegate         NTA members can meet one-on-one with
       2010                                          registration: $1,060 plus    domestic tour operators; participate in Travel
       TBD                                                    expenses            Oregon’s post-caucus
                                                              Contact:
                                                       NTA: 800-682-8886
                                                       www.ntaonline.com
 January 9-13, 2011     American Bus Association    $1,150 plus travel expenses   • ABA’s Marketplace is the place to network
    Philadelphia,             Marketplace               based on 2008 cost          and enhance your group travel business
    Pennsylvania                                                                  • One-of-a-kind show offers
                                                                                    prescheduled seven-minute appointments
                                                                                    at which motorcoach operators obtain
                                                                                    information and create business
                                                                                    relationships with travel industry & service
                                                                                    supplier sellers
                                                                                  Face-to-face appointments are the core of
                                                                                  Marketplace week
 December 5-9, 2011     nTA Annual Convention         NTA member delegate         NTA members can meet one-on-one with
  Las Vegas, Nevada                                  registration: $1,060 plus    domestic tour operators; participate in Travel
                                                              expenses            Oregon’s post-caucus
                                                              Contact:
                                                       NTA: 800-682-8886
                                                       www.ntaonline.com
 January 7-12, 2012     American Bus Association    $1,150 plus travel expenses   • ABA’s Marketplace is the place to network
   Grapevine, Texas           Marketplace               based on 2008 cost          and enhance your group travel business
                                                                                  • One-of-a-kind show offers
                                                                                    prescheduled seven-minute appointments
                                                                                    at which motorcoach operators obtain
                                                                                    information and create business
                                                                                    relationships with travel Industry & service
                                                                                    supplier sellers
                                                                                  Face-to-face appointments are the core of
                                                                                  Marketplace week
      Ongoing            Travel Trade research     Opportunity to be announced    Have qualified travel trade personally
                                 Trips               by way of Newsbrief and      experience your product/business for potential
                                                             callouts             future catalog insertions

     Of SPECIAL NOTE:
     All travel costs are in addition to these estimated participation costs/investment.
     CONTACT fOR ALL dOmESTIC TRAdE OPPORTUNITIES
     lisa Itel, Travel Trade Marketing Manager • Lisai@TravelOregon.com
WWW.TRAVELOREGON.COm/INdUSTRy
                                                            30
2008 PARTNERSHIP OPPORTUNITIES REqUEST fORm
fAX TO: 503.378.4574                                                                            Attn: gloria/Travel Oregon
Please include ALL your contact points - our response may come back to you as an e-mail, a fax, by UPS or U.S. mail.
PLEASE PRINT CLEARLY.


NAME _________________________________________________________ TEL: (______) _________________________________________________________


ORGANIzATION ________________________________________________ FAX: (______) _________________________________________________________


PHYSICAL ADDRESS ___________________________________________________________________________________________________________________


MAILING ADDRESS ___________________________________________________________________________________________________________________
If different from physical address


CITY ________________________________________________________________ STATE _______________________________ zIP _______________________


EMAIL _______________________________________________________________________________________________________________________________




  Send me more information about these CHECKED o opportunities:

  Consumer marketing department                                         International Sales & marketing
  o TravelOregon.com                                                    and domestic Travel Trade
  o Travel Oregon e-Newsletter                                           o International Trade - EUROPE
  o Advertising/Promotions                                               o   International Trade – ASIA
  o Brochure Placement & Leads                                           o   International Trade – MEXICO
  o Public Relations                                                     o   Domestic Trade
  o Publications                                                         o   Overseas Newsbrief
                                                                         o   Trade Missions
  Tourism development & Training                                         o   Sales Missions
  o Governor’s Conference on Tourism                                     o   Trade Shows
  o Travel Oregon 101                                                    o   Media: Europe
  o Q Care                                                               o   Media: Asia
  o Matching Grants Program                                              o   Media: Mexico
  o Scenic Byways Program
  o Tourism & Hospitality Industry Listserv                             Other: _____________________________
  o State Welcome Centers
                                                                        ___________________________________
  o Strategic Planning for Tourism
  o Tourism Development Workshops                                       ___________________________________
  o Sustainable Tourism Development
                                                                        ___________________________________
  o Niche Market Development
                                                                          2008 Travel Oregon Partnership Opportunities
                                                                   31
                                                                  31
              WANT TO kNOW mORE
           ABOUT THESE OPPORTUNITIES?


                     Just copy the form on the inside back cover and
                                  fax to Travel Oregon:
                                      503.378.4574

                 We’ll forward it to the appropriate person for a response.

                        This brochure can also be downloaded at:
                            www.TravelOregon.com/Industry

                    You can read more about the new industry website
                          and other visitor industry business by
                    getting on the free Travel Oregon industry listserv!
                                Just email your request to:
                                 Info@TravelOregon.com




                       Oregon Tourism Commission
                            TRAVEL OREGON
                           670 Hawthorne Avenue SE - Suite 240
                                    Salem, OR 97301
                          503.378.8850 main - 503.378.4574 fax
                                 www.TravelOregon.com
                             www.TravelOregon.com/Industry




WWW.TRAVELOREGON.COm/INdUSTRy
                                             32

				
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