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2008
TRAVEL OREGON
PARTNERSHIP OPPORTUNITIES
Ideas for Growing
Oregon’s Tourism Industry Together
Welcome
Thank you for your interest in partnering with Travel Oregon—we can’t wait to work with you. Partnership
Opportunities provide a variety of ideas for how you can work with Travel Oregon’s comprehensive marketing
and development programs to increase results for your business or organization. We have one goal: to help
you maximize your resources through strategic partnering. Our programs can assist you with everything from
industry training and development of tourism product, to gaining exposure for your products, attractions
and destinations through marketing programs in both the United States and key international markets. By
using these tools, you’ll be leveraging your budgets and drafting off of Travel Oregon’s marketing and tourism
development programs.
No matter what size your budget is, there are opportunities to take advantage of — many are FREE! To help
you get started, here’s a description of each of our departments. On the opposite page is a detailed listing of
program opportunities and where to find them.
Tourism Development – Our mission is to assist Oregon communities and organizations to
develop, enhance and implement quality tourism plans and products. Here you’ll find everything
from rural tourism workshops to customer service training and matching grants.
Domestic Consumer Marketing – Travel Oregon runs a comprehensive consumer program
featuring a $5 million dollar marketing campaign, including print advertising, a website, online
communications, PR, publications and fulfillment. Many of these programs feature co-op
opportunities for your business or organization.
International Sales and Marketing – Overseas travelers stay longer and spend more than their
domestic counterparts. Travel Oregon features a comprehensive travel trade marketing program to
target these travelers in the key markets of Germany, United Kingdom, France, The Netherlands,
Japan, Mexico and Canada. Participating in international travel trade shows is a key opportunity in
this area.
Domestic Travel Trade – Our domestic travel trade program focuses on increasing the number
of packaged tours and independent travelers to Oregon from the U.S., Canada and Mexico.
“Packaged travel” is defined as a trip arranged by a travel professional that includes at least two
travel elements, such as transportation and accommodations. Packaged travelers may travel
independently or as part of a group. Oregon Tour and Travel Alliance projects and trade show
participation are key opportunities in this program.
If you’re new to the Oregon Tourism and Hospitality Industry, we highly recommend attending one of the
regularly scheduled “Travel Oregon 101” interactive presentations. It’s a great opportunity to meet our staff
and learn how we support each other’s efforts. See page 4 for details or email Industry@TravelOregon.com for
dates of upcoming sessions.
We look forward to working together to continue to grow Oregon’s 8.3 billion dollar tourism industry!
The Travel Oregon Team
503.378.8850
2
Table of Contents
Tourism Development 4-11
Industry Relations
Oregon Governor’s Conference on Tourism ...................................... 4
Travel Oregon 101 Orientation .......................................................... 4
Q Care Customer Service Training ..................................................... 5
Matching Grants ................................................................................ 5
Scenic Byways .................................................................................... 6
Travel Industry Listserv ...................................................................... 6
State Welcome Center Training .......................................................... 6
Tourism Development Services
Strategic Planning .............................................................................. 7
Tourism Development and Sustainability Workshops......................... 7
Niche Product/Market Development ............................................8-11
Domestic Consumer Marketing 12-21
Interactive Marketing
Attractions and Events Listings ........................................................ 13
Places to Stay Listings....................................................................... 14
Trips We Love / Itinerary Listings..................................................... 14
Dining Listings ................................................................................ 15
Outdoor Recreation Listings ............................................................ 15
Travel Oregon E-Newsletter ............................................................. 16
GoSeeOregon.com ........................................................................... 16
Advertising & Promotions
Co-op Advertising Program.............................................................. 17
“Book of Oregon” Ad Development ................................................. 17
Media Plan Alignment ..................................................................... 18
Oregon Bounty Campaign ............................................................... 18
Leads and Brochure Placement ...................................................................... 19
Media & Public Relations
Media Outreach, Storybank and Image Library................................ 20
Travel Oregon Publications ........................................................................... 21
International Sales & Marketing 22-27
European Trade Shows and Research Trips ...............................................22-23
Asia Trade Shows and Research Trips ........................................................24-25
Mexico Trade Shows and Research Trips ...................................................26-27
Domestic Travel Trade / Canada 28-30
Oregon Tour and Travel Alliance ................................................................... 28
Trade Shows and Research Trips ...............................................................29-30
Partnership Opportunities Request Form..........................31
3
TOURISm dEVELOPmENT
INdUSTRy RELATIONS
April 19-21, OregOn gOvernOr’S
2009 COnferenCe On TOurISM COnTACT
in Salem
Description/opportunity: Join Oregon’s Tourism & Hospitality Carole Astley
Industry at the 25th conference anniversary! Industry leaders and Carole@TravelOregon.com • 503.378.8853
community volunteers alike come together for nationally-known www.OregonTourismConference.com
speakers and educational sessions aimed at all interest levels, as well
as networking.
Hear the latest trends, exchange ideas, problem-solve, and tap into the
tourism and hospitality industry structure at all levels. Opportunities
abound to gain new insight and information, as well as time to engage
with sponsors and exhibitors.
Benefits:
• Take home tools, ideas and resource information
• Connections to the industry at local, regional, statewide, national,
and international levels
• Learn to better partner and tap into resources
• Borrow ideas from peers!
• Enjoy fun activities, too!
Investment: Fees for registration, sponsorships, and exhibit space vary. Look for
details on the conference website: www.OregonTourismConference.com
Monthly TrAvel OregOn 101 COnTACT
at Travel To register: Industry@TravelOregon.com
Oregon’s Description/opportunity:
Salem office • Orientation to Travel Oregon, the office of the Oregon Tourism Or call: 503.378.6090
Commission, Oregon’s official tourism development and destination www.TravelOregon.com/Industry
Quarterly marketing agency (approximately two hours) go to “Tourism Development Department”
in select • Learn the scope of work and depth of Travel Oregon’s strategic plan
Oregon • Hear how Travel Oregon partners with large and small businesses,
locations other agencies, tourism entities statewide, nationally, internationally
• Learn how to partner with Travel Oregon and other tourism partners
around the state
• Take home a TO 101 Resources Folder
• Network with Travel Oregon staff
Benefits:
• Knowledge of your place in Oregon’s tourism & hospitality industry,
one of the state’s top three economic engines
• Understand how Travel Oregon works locally, statewide, in the US,
and globally to encourage visits throughout the state
• Gain insight into how Travel Oregon can help your organization,
business, community
• Make personal contact with individual staff, set up appointments,
network with industry members in attendance
Investment: Free to Oregon’s visitor industry
WWW.TRAVELOREGON.COm/INdUSTRy
4
TOURISm dEVELOPmENT
INdUSTRy RELATIONS
launch of OregOn Q CAre CuSTOMer
the neW ServICe TrAInIng COnTACT
OnlIne
Description/opportunity: Upgrade your employees’ customer Industry@TravelOregon.com • 503.378.6090
training:
service skills via this new FREE online training resource! A series www.OregonQCARE.com
April 2008!
of three modules and a quiz can be viewed anywhere, anytime
via a computer with Internet access. After an hour of interactive
participation, the viewer takes a quiz and prints out a personalized
certificate of completion to show to his/her employer.
Benefits:
• Oregon Q CARE is easily-accessed customer service training
• Trained employees ensure that Oregon visitors receive great
customer service – and will return again and again
• Portable skills gained are a valuable addition to employee’s resume
• Employers can add the Oregon Q CARE visitor-oriented
curriculum into existing new employee programs
Investment: Free
Annual grant cycle OregOn TOurISM COMMISSIOn
starts in June with MATChIng grAnTS PrOgrAM COnTACT
posting of online
Description/opportunity: Oregon cities, counties, port Carole Astley
application form
districts, federally-recognized Tribes and non-profit entities Carole@TravelOregon.com • 503.378.8853
and information;
involved with tourism promotion and development are www.TravelOregon.com/Industry, go to
application deadline
eligible to apply for Oregon Tourism Commission Matching “Tourism Development Department”
in August, selection
and approval Grants.
of recipients in Benefit: Competitive process provides grants up to
September, project $10,000 for projects that contibute to the development and
completion deadline improvement of local economies and communities through
the following June, the enhancement, expansion and promotion of the visitor
then an August industry.
accomplishment
report; final reports Investment: An annual fund of $100,000 and a competitive
are due one year later. process result in selected recipients who receive grants up to
$10,000. Each recipient matches the grant with an equal
amount (1:1 match); up to 50% of the match may be “in-
kind” (donated services, materials, labor); the remainder of the
match is cash.
2008 Travel Oregon Partnership Opportunities
5
TOURISm dEVELOPmENT
INdUSTRy RELATIONS
yeAr SCenIC ByWAyS PrOgrAM COnTACT
rOunD Description/opportunity: Technical assistance to communities Carole Astley
seeking to: achieve a scenic byway designation, develop an existing Carole@TravelOregon.com • 503.378.8853
byway, strengthen byway proponent organizations, get referrals to www.TravelOregon.com/Industry, go to
other statewide resources for marketing, and to better connect a “Tourism Development Department”
byway to communities and visitors.
Benefits:
• Potential funding
• Support for tourism projects
• Enhanced byway organization/communication
• More positive economic impact in byway communities
Investment: No charge for Travel Oregon staff assistance
yeAr OregOn TOurISM & hOSPITAlITy
rOunD InDuSTry lISTServ COnTACT
Description/opportunity: Emailed news and updated information To be added to the Industry Listserv, email
from Oregon’s official visitor agency, the Oregon Tourism Commission your request to: Industry@TravelOregon.com
/dba/ Travel Oregon. A monthly e-newsletter and periodic single or call 503.378.6090
announcements come to you direct, all related to Oregon’s Tourism
and Hospitality Industry.
Benefit: Stay on top of the latest news and information from
Travel Oregon, including timely news from the Oregon Tourism
Commission, policy issues, research and trends, Travel Oregon
projects and partnership opportunities for development, marketing,
visiting domestic and international media, meetings and events, grant
opportunities, position openings, and more!
Investment: Free
Spring 2009
STATe WelCOMe CenTer
TrAInIng COnferenCe COnTACT
Description/opportunity: Open to State Welcome Center staff and Carole Astley
volunteers, and visitor center personnel across the state. Carole@TravelOregon.com • 503.378.8853
www.TravelOregon.com/Industry, go to
Benefits:
“Tourism Development Department”
• Briefings by all seven Oregon regional destination marketing
organizations (RDMOs), visitor-related state and federal agencies and
others provide a knowledge base and annual update which front-line
staff can use when helping visitors
• The result is better-informed visitors, who are more likely to stay longer
and return
Investment: Registration required; nominal fee—sponsorship
opportunities vary.
WWW.TRAVELOREGON.COm/INdUSTRy
6
TOURISm dEVELOPmENT
TOURISm dEVELOPmENT SERVICES
yeAr STrATegIC PlAnnIng fOr TOurISM COnTACT
rOunD Description/opportunity: Facilitated strategic planning is available to assist Kristin Dahl
communities with developing a sustainable and locally appropriate tourism Kristin@TravelOregon.com • 503.378.2104
economy. Planning efforts are designed to help communities build off of their
assets, to develop quality tourism products, attract high-value visitors, and bring
a positive economic impact to the local and regional area, as well as statewide.
Benefit: Having a clear vision and clear action steps to develop a strong local
tourism economy.
Investment: Sessions are supported in-kind by the host community by
providing assistance with participant recruitment, facility and refreshments.
Above and beyond these in-kind contributions, cost varies for these custom
workshops.
yeAr TOurISM DevelOPMenT WOrKShOPS COnTACT
rOunD Description/opportunity: Participant-centered and highly interactive Kristin Dahl
workshops to engage community leaders on a variety of topics relevant to Kristin@TravelOregon.com • 503.378.2104
developing a local tourism economy. Workshops are co-designed with industry
partners. Examples of workshop modules include strategic planning, sustainable
tourism, developing a bicycle-friendly community, marketing, public relations,
grantwriting, collaboration between towns, and more!
Benefit: Focused energy, skills and resources in your community around specific
areas of interest.
Investment: Sessions are supported in-kind by the host community by
providing assistance with participant recruitment, facility and refreshments.
Above and beyond these in-kind contributions, cost varies for these custom
workshops.
yeAr SuSTAInABle TOurISM DevelOPMenT WOrKShOPS COnTACT
rOunD
Description/opportunity: Are you looking for a way to enliven your tourism economy while Kristin Dahl
enriching your community and enhancing the natural resources upon which your tourism Kristin@TravelOregon.com
economy is built? These workshops are designed to guide your community as it develops tourism 503.378.2104
using a triple-bottom line strategy – one that addresses the economic returns as well as social and
environmental returns. A broad cross-section of community participants explore core principals,
review inspiring case studies from around the globe, and design locally-relevant strategies for
stimulating sustainable tourism development. Specific topics covered include green travel trends,
green business practices, planning for reducing carbon emissions, carbon offsetting, volun-tourism,
and travel philanthropy.
Benefits:
• Access to planning tools for cutting-edge development strategies
• Increased creativity and community vitality
• Greater connectivity amongst existing community efforts
• Financial savings for businesses that adopt sustainable business practices
• A healthier community
• A healthier environment
Investment: Varies depending on content, quantity and duration of engagement.
2008 Travel Oregon Partnership Opportunities
7
TOURISm dEVELOPmENT
TOURISm dEVELOPmENT SERVICES
yeAr All nICheS COnTACT
rOunD Description/opportunity: Tap into resources at Travel Oregon to See contacts by individual niche
catalyze development in any of the niche markets identified to have
growth potential. Assistance for niche markets includes convening,
facilitating, research, limited resource support, coordination with
other industry partners and Travel Oregon marketing programs.
Benefit: Advancement of niche markets projected to have the most
beneficial impact in our state.
Investment: Free with staff availability, cost above and beyond the
basics depends on the particular project.
yeAr BICyCle TOurISM COnTACT
rOunD
Description/opportunity: Travel Oregon convenes the Oregon Kristin Dahl
Bicycle Tourism Partnership. The Partnership involves leaders from Kristin@TravelOregon.com • 503.378.2104
across the bicycle industry that work collaboratively to develop To join the Oregon Bicycle Tourism
Oregon into a premier bicycle tourism destination in North America. Partnership email listserv, send an
The Partnership fosters the exchange of ideas across sectors, new email with your contact information to:
product development, creative marketing strategies, streamlined Industry@TravelOregon.com
delivery of cycling information to visitors, and momentum for key
policy initiatives.
Travel Oregon also works in partnership to put on the annual Oregon
Bike Summit and sends representatives to the National Bike Summit
to support the development of the cycling industry as well as safe, fun
cycling experiences in our state.
Benefits:
• Access to a statewide network, resources and tools for developing
the bicycle tourism market
• Amplified impact for drawing visitors to cycling events and
experiences via Travel Oregon’s family of websites and marketing
tools
• Local economic benefits in target areas
Investment: No cost for participation in Partnership; registration fee
for Bike Summit attendance and varying fees for exhibit space and
sponsorship opportunities.
WWW.TRAVELOREGON.COm/INdUSTRy
8
TOURISm dEVELOPmENT
TOURISm dEVELOPmENT SERVICES
yeAr WIlDlIfe WATChIng/BIrDIng COnTACT
rOunD Description/opportunity: Travel Oregon supports volunteers in the Kristin Dahl
development of The Oregon Birding Trails System, consisting of a Kristin@TravelOregon.com • 503.378.2104
network of nine trails across the state. Each trail system is in a different To join the birding listserv, send an email to:
stage of development from concept to complete trail with an elaborate Industry@TravelOregon.com
visitor map guide. We host information for birding tourists on our main
consumer website, www.TravelOregon.com; we also host and maintain
the birding trail development site at www.oregonbirdingtrails.org.
Benefits:
• Access to a support network of other birding enthusiasts for
developing a local birding trail
• Access to broader marketing impact through Travel Oregon’s family of
website and print materials
• Increased visibility of project
• Increased economic impact from birders’ spending
Investment: Participation in the development of a local birding trail is
free, aside from volunteer time. The cost of developing, printing and
distributing birding trail map guides varies.
yeAr TrIBAl TOurISM COnTACT
rOunD
Description/opportunity: Travel Oregon convenes and supports Kristin Dahl
the Oregon Tribal Tourism Working Group (TTWG) comprised Kristin@TravelOregon.com • 503.378.2104
of representatives of Oregon’s nine federally-recognized Tribes, the
Oregon Economic and Community Development Department,
the Commission on Indian Services, and the Affiliated Tribes of
Northwest Indians. Members of TTWG work collaboratively on
tourism development strategies in Indian Country to yield economic,
cultural/heritage, and environmental benefits to Oregon’s Tribes.
Benefits:
• Access to a statewide network, resources and tools for developing
key niche markets in Indian Country
• Assistance with long-range tourism planning and product
development
• Enhanced marketing impact through Travel Oregon’s family of
websites and print materials
• Greater local economic impact through cooperative efforts and
cross-promotion
Investment: None for TTWG participation; investment from the
Tribes required for some initiatives.
2008 Travel Oregon Partnership Opportunities
9
TOURISm dEVELOPmENT
TOURISm dEVELOPmENT SERVICES
yeAr AgrI-TOurISM COnTACT
rOunD Description/opportunity: Kristin Dahl
• Assessment of potential agri-tourism product Kristin@TravelOregon.com • 503.378.2104
• Cooperative marketing
• Regional cross-selling
• Branding your product
• Other development activities
Benefits:
• Network with other agri-business interests
• Possible marketing opportunities
• Potential for additional revenue from agri-tourism product
Investment: Varies
yeAr CulInAry TOurISM COnTACT
rOunD
Description/opportunity: Oregon offers incredible opportunities Scott West
to develop culinary tourism, melding the visitor experience into Scott@TravelOregon.com • 503.378.8854
memories using destinations, venues, and culinary opportunities from
agricultural producer to presentation in a wide range of settings.
• National research supports Oregon’s leadership in this new tourism segment
• Interactive website marketing to visitors at:
http://www.TravelOregon.com/Experiences/Places-to-Dine.aspx
• Network with a broad range of culinary professionals involved in this segment
• For Oregon Bounty promotion, contact Amy@TravelOregon.com
Benefits:
• Increased visibility
• Marketing opportunities
• Potential increase in visitors seeking out culinary venues
• Partnering to develop new tourism products
Investment: Varies
yeAr CulTurAl/herITAge TOurISM:
rOunD ArTISAn CrAfTS COnTACT
Description/opportunity: Joan Shea
• An Oregon “artisan/crafts trail” is active in the southern Willamette Oregon Council for Business Education
Valley/Central Coast area joan@oregoncrafted.org • 541.687.8353
• Purpose: to attract arts-oriented visitors to towns large and small
• Potential for expansion to other Oregon areas
• The Oregon Crafted Guidebook is one tangible marketing tool
resulting from this effort
Benefits:
• Economic impact to communities
• Marketing opportunities
• Product development
Investment: Varies
WWW.TRAVELOREGON.COm/INdUSTRy
10
TOURISm dEVELOPmENT
TOURISm dEVELOPmENT SERVICES
yeAr gOlf COnTACT
rOunD Scott West
Description/opportunity: Travel Oregon works with the golf
industry to secure Oregon’s place as a top flight golf destination. Scott@TravelOregon.com • 503.378.8854
Benefits: Kevin Wright
• Increased visibility of Oregon golf Kevin@TravelOregon.com • 503.378.8858
• Cooperative marketing
• Increased visitation
• Positive economic impact for Oregon communities
Investment: Varies
yeAr SnOWSPOrTS COnTACT
rOunD
Description/opportunity: Travel Oregon supports Ski Oregon to Karen Siegle or Diana Montgomery
develop and promote snowsports in our state. Ski Oregon’s purpose is info@skioregon.org • 503.768.4299
to provide a forum to exchange ideas and concerns facing the industry
and to promote skiing and snowboarding in Oregon. Members
include: ski areas, retailers, manufacturers, lodging properties,
transportation and convention and visitor bureaus.
Benefits:
• Listing on our new website (www.skioregon.org). A partnership
with Travel Oregon designed to increase exposure for Oregon’s ski
industry and provide a better experience for consumers by providing
all necessary information for skiers and snowboarders on one site.
Visitors can access the site directly or through TravelOregon.com.
The site also includes a listing of members by category for consumers
looking for lodging, equipment, transportation, etc.
• Booth fee savings at the Portland Ski Fever & Snowboard Show
• Marketing programs to increase skiing and snowboard visits
• 100,000 Ski Oregon Magazines are printed and distributed in
Oregon, Washington, and Northern California in addition to being
the fulfillment piece for inquiries received by Travel Oregon from
consumers interested in Oregon winter sports both nationally and
internationally. Advertising is available in this piece.
• A unified voice for the snowsports industries for public relations and
media purposes
• Monthly newsletter emailed to members
Investment: Varies
2008 Travel Oregon Partnership Opportunities
11
dOmESTIC CONSUmER mARkETING
INTERACTIVE mARkETING
TravelOregon.com is the flagship website for Travel Oregon, the semi-independent, official destination
marketing agency for the State of Oregon. The site also acts as a portal to Oregon’s travel industry
and is promoted by a $5 million dollar advertising and marketing program.
Unique Visitors to TravelOregon.com
Why PArTner
180.000
WITh T rAvel O regOn.COM? 160,000 2004
2005
2006
140,000 2007
• Traffic to TravelOregon.com and its sister properties,
driven by our marketing and public relations 120,000
programs, continues to grow at a rate of more than
100,000
25% every year.
• Travel Oregon attracts (depending on the season) 80,000
between 75,000 and 150,000 unique visitors a month. 60,000
• Visitors spend an average of over 7 minutes, on the 40,000
site; approximately 6% of site visitors take a tangible
vacation planning act. 20,000
0
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Where DO They COMe frOM?
The majority of Travel Oregon’s visitors come from
the United States and the majority of those visitors
come from Oregon, California, and Washington.
Texas, New York, Florida, Arizona, Illinois and
Idaho round out the rest of the “Top 10” states that
contribute the most traffic to the site.
Most visitors (nearly 60%) arrive at the site as a result
of a search on Google, Yahoo or MSN.
“Greetings, I just wanted to let you know that the state of Oregon has
the best, most informative, easy to use web site I have ever experienced.
You all should give other states some tips on how to do it.”
Karen C.
WWW.TRAVELOREGON.COm/INdUSTRy
12
dOmESTIC CONSUmER mARkETING
INTERACTIVE mARkETING
yeAr ATTrACTIOn lISTIngS COnTACT
rOunD Allows consumers to look at Oregon’s attractions, from Antiques, Bryant Marban
to History/Heritage to Family Fun and Breweries & Wineries Bryant@TravelOregon.com • 503.378.4577
Details:
• Location information
• Photo
• Description
• Map: Shows nearby events, dining, and places to stay
Investment: Free
yeAr evenTS COnTACT
rOunD Allows consumers to look at Oregon’s unique events – Bryant Marban
from fairs and festivals to rodeos and plays Bryant@TravelOregon.com • 503.378.4577
Details:
• Location information
• Dates
• Photo
• Description
• Map: Shows nearby attractions and places to stay
Investment: Free
OFEA (Oregon Festivals and Events Association)
members get expanded benefits
2008 Travel Oregon Partnership Opportunities
13
dOmESTIC CONSUmER mARkETING
INTERACTIVE mARkETING
yeAr PlACeS TO STAy COnTACT
rOunD Allows consumers to search and view lodging options in the state – lori little
be it hotels/motels or campgrounds and RV parks lori@oregonlodging.com • 503.682.4422
Lodging Properties may also request their free
Details: listing at: www.TravelOregon.com/
• Location information Travel-Tools/Places-To-Stay/PropertySubmit.aspx
• Photo
• Description
• Map: Shows nearby attractions, events and places to dine
• Amenities (33 amenties; 15 searchable – e.g. “WIFI & Pet
friendly hotels in Bend”)
Investment: All lodging properties in Oregon receive a free
basic listing (location, phone etc.). Enhanced listing (photos,
description etc). are available starting at a cost [Oregon
Lodging Association members have opportunities to bundle
costs with Destination Guide].
yeAr TrIPS We lOve COnTACT
rOunD Suggested trip ideas from Oregonians, plus Scenic Byways Ashley Moran
Ashley@TravelOregon.com • 503.378.6092
Details:
• Narrative itineraries that provide consumers guided road
trip ideas
• Distance
• Starting point
• Best time to drive
• “Good for” guide (children, teens, families, couples, outdoor)
Investment: Free
WWW.TRAVELOREGON.COm/INdUSTRy
14
dOmESTIC CONSUmER mARkETING
INTERACTIVE mARkETING
yeAr PlACeS TO DIne COnTACT
rOunD Ashley Moran
Allows consumers to search by location, cuisine type and amenities
Ashley@TravelOregon.com • 503.378.6092
Details:
• Name/location info
• Description
• Cuisine Type
• Price range ($-$$$ etc.)
• Good for: fine dining, casual/family dining, quick services and
carryout, bar & tavern entertainment
• Map: Shows nearby events and places to stay
Investment: Free pending editorial review by staff; we’re
looking for “unique” and “memorable” Oregon dining
experiences. Criteria include food quality, menu selection, use
of local foods, service, ambience and value. Examples of places
currently on the list are: Foley Station (La Grande), Higgins
Restaurant (Portland) and Adam’s Place (Eugene).
yeAr OuTDOOr reCreATIOn COnTACT
rOunD Guide to outdoor recreation in Oregon; allows users to search by Mo Sherifdeen
activity (e.g., hiking) and location (Portland) Mo@TravelOregon.com • 503.378.8859
Details:
• Location
• Description
• Map: Shows nearby attractions and places to stay
Who Provides Data: Wildernet.com, Oregon State Parks,
Oregon State Marine Board
Investment: Free
2008 Travel Oregon Partnership Opportunities
15
dOmESTIC CONSUmER mARkETING
INTERACTIVE mARkETING
yeAr TrAvel OregOn e-neWSleTTer COnTACT
rOunD Our consumer e-newsletter aims to keep Oregon top-of-mind through Ashley Moran
Published feature stories and editorial, unique escape ideas, suggested itineraries Ashley@TravelOregon.com • 503.378.6092
monthly and special promotions and contests. The e-newsletter is sent monthly
to approximately 150,000 subscribers.
Storylines for future issues ‘in-the-works’ are solicited from our
partners throughout the state and accepted throughout the year.
Investment: There is no cost to be featured in the editorial of
the e-newsletter.
Deadline: Submissions for each issue are due
approximately one month prior to issue date and are subject to
editorial review.
yeAr gOSeeOregOn.COM COnTACT
rOunD GoSeeOregon.com is a new social networking website for Oregon Mo Sherifdeen
visitors and residents. The site allows users to get personalized Mo@TravelOregon.com • 503.378.8859
recommendations that fit their interests and lifestyles based on input
from likeminded users.
Benefits: GoSeeTell Network, the company that runs
GoSeeOregon.com, is currently building an online marketing
platform for suppliers called ShowSeeSell.com. Through
ShowSeeSell.com suppliers will be able to list and update the
information about their products for free, advertise on the sites
of the GoSeeTell Network and receive detailed reports about the
consumers that use and interact with the sites of the GoSeeTell
Network. Through the ShowSeeSell site suppliers will also be
able to comment on reviews created by users of the GoSeeTell
Network.
Investment: GoSeeOregon is free to use!
WWW.TRAVELOREGON.COm/INdUSTRy
16
dOmESTIC CONSUmER mARkETING
AdVERTISING & PROmOTIONS
yeAr BrAnDeD CO-OP ADS COnTACT
rOunD Travel Oregon has developed co-op ad units that you can buy into Michael Sturdevant
to advertise your travel product. These ads run in regional editions Michael@TravelOregon.com • 503.378.8869
of national magazines (usually CA/OR/WA/ID). The 4 page inserts
consist of a cover page, a Travel Oregon “Dreamer” spread, and a
4th page co-op ad. All 4 pages work together to support an Oregon
theme/region. Participating partners pay for ad space on the 4th page.
Benefits: These units give you the ability to draft off of the Travel
Oregon consumer print campaign within multiple page impact
units. You’re able to take advantage of Travel Oregon’s discounted
rates to purchase geo-targeted ad placement in best-in-class consumer
magazines for maximum efficiencies.
Investment: Varies. Call for details.
Page 1 (Cover Art) Page 2&3 (“Dreamer Spread”) Page 4 (available for sale)
yeAr
“BOOK Of OregOn” regIOnAl AnD/Or
rOunD nIChe AD DevelOPMenT COnTACT
Travel Oregon’s advertising agency will create a brand ad in the Michael Sturdevant
style of Travel Oregon’s “Book of Oregon” campaign with the Michael@TravelOregon.com • 503.378.8869
message themed to your region or niche. Travel Oregon funds the
creative development of the ad; Regional Destination Marketing
Organization or niche group needs to provide a media buy
investment (both artwork and media are to be agreed upon by both
Travel Oregon and sponsoring partner).
Benefits: Leverage Travel Oregon’s brand equity to promote
your travel product or destination. You incur no creative
development fees.
Investment: Minimum media buy required. Call for details.
2008 Travel Oregon Partnership Opportunities
17
dOmESTIC CONSUmER mARkETING
AdVERTISING & PROmOTIONS
yeAr MeDIA PlAn AlIgnMenT COnTACT
rOunD Michael Sturdevant
Contact Travel Oregon to learn when and where the “Book of Oregon”
print ads are scheduled to run in FY’08/’09 (July ’07 – June ’08). Michael@TravelOregon.com • 503.378.8869
Travel Oregon shares its media plan with its industry partners so their
media buys can be synchronized when possible.
Benefit: Leverages the Travel Oregon media buy to enhance the
State’s travel industry presence within scheduled magazines to provide
maximum impact for all.
Investment: N/A
OCTOBer OregOn BOunTy COnTACT
nOveMBer Oregon’s most comprehensive statewide tourism promotion. Amy nyberg
2008 Promotes encounters/interactions with Oregon’s winemakers, brewers, Amy@TravelOregon.com • 503.378.8801
distillers, chefs and artisan product makers—all wrapped up in
unforgettable travel experiences.
Benefit: Association with successful campaign that positions Oregon
as a leading culinary destination and promotes shoulder season travel.
For 2007 Oregon Bounty Annual Report go to www.TravelOregon.
com/Industry
WWW.TRAVELOREGON.COm/INdUSTRy
18
dOmESTIC CONSUmER mARkETING
BROCHURE PLACEmENT & LEAdS
yeAr TOOl:
rOunD TrAvel OregOn OnlIne leAD SySTeM COnTACT
Travel Oregon’s marketing programs generate close to 1 million Mo Sherifdeen
permission-based leads every year. These leads are available for our Mo@TravelOregon.com • 503.378.8859
tourism partners to utilize in their marketing plans. For more information or to order leads online,
go to: www.TOOL.TravelOregon.com
Benefit: Tourism businesses and organizations can target geographic
zones and consumer travel interests when ordering leads. In turn,
you can direct-mail or email (when available) your travel-related
information to potential visitors using the Travel Oregon leads.
Investment: $0.075 per lead.
Credit cards are accepted. $5.00 set-up fee.
SeASOnAl & BrOChure PlACeMenT In
yeAr-rOunD STATe WelCOMe CenTerS COnTACT
PlACeMenTS,
depending on the Under agreement with Travel Oregon, the Oregon Travel Craig Tutor
location. Information Council is managing this vendor fee-based Craig@OregonTIC.com • 503.378.3555
advertising program. 800.574.9397
Oregon Welcome
Center locations: Benefit: For a fee, your brochures can be placed in all, or a
Ashland targeted selection, of the state-run Welcome Centers located
Astoria at the borders of Oregon. An estimated 200,000 travelers
Brookings visit Oregon Welcome Centers annually.
Jantzen Beach
Klamath Investment: Varies
lakeview
Ontario
Oregon City
umatilla
2008 Travel Oregon Partnership Opportunities
19
dOmESTIC CONSUmER mARkETING
mEdIA & PUBLIC RELATIONS
yeAr MeDIA OuTreACh COnTACT
rOunD Travel Oregon works strategically throughout the year to draw Industry partners are encouraged to email
awareness to Oregon destinations by proactively placing stories in news releases and P.R. story ideas to:
targeted consumer media. We strive to be responsive to journalists PR@TravelOregon.com
in an ever-evolving and competitive media marketplace. New Visit our online newsroom to view and download
opportunities may be available throughout the year. press kits, images, story ideas and more:
www.TravelOregon.MediaRoom.com
Benefit: As we conduct national media outreach, Travel Oregon will
share your stories and images with targeted media.
Investment: Free
yeAr OregOn ODDITIeS AnD Only In OregOn COnTACT
rOunD • Sent every other month to targeted media, the Oregon Oddities Linea Carlson
e-newsletter pitches a round-up of unusual, uniquely Oregon Linea@TravelOregon.com • 503.378.2084
story ideas around a specific theme. Intended for short lead daily
newspapers and broadcast outlets, Oddities stories are eccentric and
humorous, with visual and sensory elements to engage audiences in
the special experience that is Oregon.
• Sent twice yearly to targeted media, the Only in Oregon e-newsletter
pitches long lead story ideas suitable for feature-length articles.
Compelling, seasonal and more in-depth than Oddities, this piece
offers media Oregon’s newest visitor experiences, suggests special
niche-oriented itineraries (outdoor recreation, culinary, wildlife
watching, etc.), and offers lifestyle travel options for families,
couples, and friends planning a getaway to Oregon.
Investment: Free
yeAr IMAge AnD vIDeO lIBrAry COnTACT
rOunD Travel Oregon maintains a catalog of images and b-roll for consumer lisa richardson
marketing communications and creative executions. We share our Lisar@TravelOregon.com • 503.378.8862
digital media with print and broadcast editors seeking images or b-roll
to expand their news stories about Oregon. Since most requests for
images are made under deadline (24-hour turnaround), we encourage
industry partners to share their images with us in advance so we can
catalog and make them available to media when requested.
Investment: Free
WWW.TRAVELOREGON.COm/INdUSTRy
20
dOmESTIC CONSUmER mARkETING
PUBLICATIONS
fall/Winter TrAvel OregOn MAgAZIne COnTACT
2008-2009 “Travel Oregon” magazine is Storylines:
Issue the state’s flagship publication, emily Aanderud
designed to inspire travel to Emilya@MEDIAmerica.net • 503.223.0304
Oregon through feature stories and Advertising:
Spring/ trip ideas. Megan Kirkpatrick
Summer Storylines: Periodically during the Megank@MEDIAmerica.net • 503.223.0304
2009 year, story ideas for future issues are www.MEDIAmerica.net
Issue solicited from our partners throughout
the state. Contact Emily for deadline
information and format details.
Advertising: To place advertising,
contact Megan Kirkpatrick. MEDIAmerica is Travel Oregon’s
contractor for this publication.
Investment: No cost for storylines, cost for advertising varies.
2009-2010 DeSTInATIOn guIDe COnTACT
edition Benefit: Target your marketing dollars to reach visitors planning trips Storylines:
to Oregon, and those visitors who are already here looking for new emily Aanderud
things to see and do. New in 2008 and designed as a comprehensive Emilya@MEDIAmerica.net • 503.223.0304
planning guide with complete lodging listings, the state’s official
destination guide gives visitors ideas for enriching and extending Advertising:
their stay in Oregon. Megan Kirkpatrick
Advertising: To place advertising in the Travel Oregon destination Megank@MEDIAmerica.net • 503.223.0304
guide, contact Megan Kirkpatrick. MEDIAmerica is Travel Oregon’s www.MEDIAmerica.net
contractor for this publication.
Investment: No cost for storylines, no cost for basic lodging listing,
cost for advertising varies.
2009-2010
The 2009-2010 OffICIAl
edition TrAvel OregOn KIDS guIDe COnTACT
Storylines: Storyline ideas for next year’s Storylines:
edition are invited from our partners emily Aanderud
throughout the state. Contact Emily for Emilya@MEDIAmerica.net • 503.223.0304
deadline information and format details.
Benefit: Target your marketing dollars Advertising:
to reach families and kids traveling to Megan Kirkpatrick
Oregon. Make sure their plans include Megank@MEDIAmerica.net • 503.223.0304
your family-friendly business. Designed www.MEDIAmerica.net
just for kids, the four-color guide is packed
full of activities and ideas about Oregon.
Advertising: To place advertising in the
Travel Oregon Kids Guide, contact Megan
Kirkpatrick. MEDIAmerica is Travel Oregon’s contractor for this
publication.
Investment: No cost for storylines, cost for advertising varies.
2008 Travel Oregon Partnership Opportunities
21
INTERNATIONAL SALES & mARkETING
INTERNATIONAL TRAdE - EUROPE
DATe/ lOCATIOn evenT OPPOrTunITy InveSTMenT BenefITS
Ongoing newsbrief Email No cost Detailed and up-to-date international
newsletter information in new electronic format
May 31-June 4, TIA International Participation $1,975 TIA or $2,375 One-on-one appointments with
2008 Pow Wow Non-TIA Member plus international tour operators, solicited
Las Vegas, Nevada participant fees and by Travel Oregon
expenses
Brochure shipment $200 Shipping
September 16-19, Top resa france Participation in show $8,000 plus expenses One-on-one appointments with top
2008 through Hervé Duxin paid by Travel Oregon French tour operators and media
Paris, FRANCE
november 11-13, World Travel Participation $2,500 plus expenses One-on-one appointments
2008 Market with British trade and media for future
London, Brochure shipment $200 Shipping catalog insertions and coverage
UNITED
KINGDOM
January 14-18, vakantiebieurs Participation $3,500 plus expenses One-on-one appointments with
2009 holiday fair paid by Travel Oregon Benelux travel trade and media for
The Netherlands future catalog insertions and coverage
January 26-29, go West Summit Participation $1,500 participant fee One-on-one appointments with
2009 plus expenses international & domestic tour
Albuequerque, New operators and receptive operators
Mexico Brochure shipment $200 Shipping
february 2009 BIT Italy Participation in show Participation plus One-on-one appointments with Italian
ITALY through expenses trade and media
G&A Martinengo
March 2009 visit uSA Benelux Participation in show Expenses paid by Travel One-on-one appointments with trade
Benelux, BELGIUM through BuroSix Oregon and media from The Netherlands
March ITB Participation $2,500 participant fee One-on-one appointments with
13-17,-2009 (trade & media) plus expenses German & European trade and media
Berlin, for future catalog insertions
GERMANY Brochure shipment $200 Shipping
May 16-20, 2009 TIA International Participation Cost TBD TIA or One-on-one appointments with
Miami, Florida Pow Wow Non-TIA Member plus international tour operators, solicited
participant fees and by Travel Oregon
expenses
Brochure shipment $200 Shipping
Of SPECIAL NOTE:
All travel costs are in addition to these estimated
participation costs/investment.
CONTACT fOR ALL INTERNATIONAL TRAdE
OPPORTUNITIES – EUROPE
Petra nahr, European Sales & Marketing Manager
Petra@TravelOregon.com
WWW.TRAVELOREGON.COm/INdUSTRy
22
INTERNATIONAL SALES & mARkETING
INTERNATIONAL TRAdE - EUROPE
DATe/ lOCATIOn evenT OPPOrTunITy InveSTMenT BenefITS
March 12-16, ITB Participation Cost TBD One-on-one appointments with
2010 (trade & media) German & European trade and
Berlin, Brochure shipment $200 Shipping media for future catalog insertions
GERMANY
May 15-19, 2010 TIA International Participation Cost TBD TIA or One-on-one appointments with
Orlando, Florida Pow Wow Non-TIA Member plus international tour operators, solicited
participant fees and by Travel Oregon
expenses
Brochure shipment $200 Shipping
March 11-15, ITB Participation Cost TBD One-on-one appointments with
2011 (trade & media) German & European trade and
Berlin, Brochure shipment $200 Shipping media for future catalog insertions
GERMANY
May 21-25, 2011 TIA International Participation Cost TBD TIA or One-on-one appointments with
San Francisco, Pow Wow Non-TIA Member plus international tour operators, solicited
California participant fees and by Travel Oregon
expenses
Brochure shipment $200 Shipping
March 9-13, ITB Participation Cost TBD One-on-one appointments with
2012 (trade & media) German & European trade and
Berlin, Brochure shipment $200 Shipping media for future catalog insertions
GERMANY
March 8-12, ITB Participation Cost TBD One-on-one appointments with
2013 (trade & media) German & European trade and
Berlin, Brochure shipment $200 Shipping media for future catalog insertions
GERMANY
March 7-11, ITB Participation Cost TBD One-on-one appointments with
2014 (trade & media) German & European trade and
Berlin, Brochure shipment $200 Shipping media for future catalog insertions
GERMANY
March 13-17, ITB Participation Cost TBD One-on-one appointments with
2015 (trade & media) German & European trade and
Berlin, Brochure shipment $200 Shipping media for future catalog insertions
GERMANY
Ongoing european Media To be announced via Have qualified media experience
Oregon research Trips Newsbrief your product/business personally for
(German-speaking, potential future coverage, therefore
United Kingdom, business
The Netherlands,
Italy, France, others)
Ongoing european Trade To be announced via Have qualified tour operators
Oregon research Trips Newsbrief and/or travel agents personally
(German-speaking, experience your product/business for
United Kingdom, familiarization or potential future
The Netherlands, catalog insertions
Italy, France, others)
Of SPECIAL NOTE:
All travel costs are in addition to these estimated participation costs/investment.
CONTACT fOR ALL INTERNATIONAL TRAdE OPPORTUNITIES – EUROPE
Petra nahr, European Sales & Marketing Manager • Petra@TravelOregon.com
2008 Travel Oregon Partnership Opportunities
23
INTERNATIONAL SALES & mARkETING
INTERNATIONAL TRAdE - ASIA
DATe/ lOCATIOn evenT OPPOrTunITy InveSTMenT BenefITS
Ongoing newsbrief Email No cost Detailed up-to-date international
newsletter information in new electronic format
April 17-19, 2008 Active America Participation $1,095 per delegate One-on-one appointments
Detroit, Michigan Summit plus travel expenses
May 31 – June 4, International Participation $1,975 TIA or One-on-one appointments with
2008 Pow Wow $2,375 Non-TIA international tour operators, solicited
Las Vegas, Nevada Member plus expenses by Travel Oregon
$2,000 Participant fee
which includes rental
fees subject to change
Brochure shipment $200 shipping
September 19-21, Japan World Participation $2,000 participant fee One-on-one appointments
2008 Travel fair plus expenses.
Brochure shipment $200 shipping
november 20-23, China Participation $3,000 plus One-on-one appointments
2008 International expenses paid by
Shanghai, China Travel Mart Travel Oregon
Of SPECIAL NOTE:
All travel costs are in addition to these estimated participation costs/investment.
CONTACT fOR ALL INTERNATIONAL TRAdE OPPORTUNITIES – ASIA
Teresa O’neill, Director of International Sales & Marketing • Teresa@TravelOregon.com
WWW.TRAVELOREGON.COm/INdUSTRy
24
INTERNATIONAL SALES & mARkETING
INTERNATIONAL TRAdE - ASIA
DATe/ lOCATIOn evenT OPPOrTunITy InveSTMenT BenefITS
2009 north American Participation $9,835 plus One-on-one appointments with Los
Date TBD Journeys expenses paid by Angeles-based receptives
TBD Tour Operator Travel Oregon
Summit
2009 Date TBD Active America Participation $1,095 per One-on-one appointments
TBD Summit delegate plus travel
expenses (based on
2008 cost)
January 26-29, go West Summit Participation $3,500 plus One-on-one appointments with
2009 expenses international & domestic tour
Albuquerque, New operators and receptive operators
Mexico Brochure shipment $200 Shipping
March 2009 Dates foodex Participation through $3,000 plus Consumer marketing trade show
TBD State JRO office expenses paid by
Tokyo, JAPAN Travel Oregon
Co-Op
opportunity with
Department of
Agriculture
May 16-20, 2009 International Participation Cost TBD TIA or One-on-one appointments with
Miami, Florida Pow Wow Non-TIA Member international tour operators, solicited
plus participation by Travel Oregon
fees and expenses
Brochure shipment $200 Shipping
May 15-19, 2010 International Participation Cost TBD TIA or One-on-one appointments with
Orlando, Florida Pow Wow Non-TIA Member international tour operators, solicited
plus participation by Travel Oregon
fees and expenses
Brochure shipment $200 Shipping
May 21-25, 2011 International Participation Cost TBD TIA or One-on-one appointments with
San Francisco, Pow Wow Non-TIA Member international tour operators, solicited
California plus participation by Travel Oregon
fees and expenses
Brochure shipment $200 Shipping
Ongoing Asian Media To be announced via To be announced Have qualified media personally
JAPAN, OTHERS research Trips Newsbrief experience your product/business for
potential future coverage and business
Ongoing Asian To be announced To be announced Have qualified travel trade personally
JAPAN, OTHERS Travel Trade Newsbrief experience your product/business for
research Trips potential future catalog insertions
Of SPECIAL NOTE:
All travel costs are in addition to these estimated participation costs/investment.
CONTACT fOR ALL INTERNATIONAL TRAdE OPPORTUNITIES – ASIA
Teresa O’neill, Director of International Sales & Marketing • Teresa@TravelOregon.com
2008 Travel Oregon Partnership Opportunities
25
INTERNATIONAL SALES & mARkETING
INTERNATIONAL TRAdE - mExICO
DATe/ lOCATIOn evenT OPPOrTunITy InveSTMenT BenefITS
Ongoing Newsbrief Email newsletter No cost Detailed and up-to-date international
information in new electronic format
february 11-15, expo vacaciones Participation $2,350 One-on-one appointments with
2008 (includes Oregon Mexican trade & media researching
Mexico City, sponsorship/ event) Brochure shipment $200 Shipping future catalog insertions/coverage
MEXICO
May 31-June 4, TIA International Participation in person Cost TBD TIA or One-on-one appointments with
2008 Pow Wow only/waiting list Non-TIA Member international tour operators, solicited
Las Vegas, Nevada plus participant fees by Travel Oregon
and expenses
Brochure shipments
and booth costs $200 Shipping
february 2009 expo vacaciones Participation $2,350 based on One-on-one appointments with
Mexico City, (includes Oregon 2008 cost Mexican trade & media researching
MEXICO sponsorship/event) future catalog insertions/coverage
Brochure shipment $200 Shipping
May 16-20, 2009 TIA International Participation in person Cost TBD TIA or One-on-one appointments with
Miami, Florida Pow Wow only/waiting list Non-TIA Member international tour operators, solicited
plus participant fees by Travel Oregon
and expenses
Brochure shipments
and booth costs $200 Shipping
Of SPECIAL NOTE:
All travel costs are in addition to these estimated participation costs/investment.
CONTACT fOR ALL INTERNATIONAL TRAdE OPPORTUNITIES – mExICO
lisa Itel, Travel Trade Marketing Manager • Lisai@TravelOregon.com
WWW.TRAVELOREGON.COm/INdUSTRy
26
INTERNATIONAL SALES & mARkETING
INTERNATIONAL TRAdE - mExICO
I
DATe/ lOCATIOn evenT OPPOrTunITy InveSTMenT BenefITS
february 2010 expo vacaciones Participation $2,350 based on One-on-one appointments with
Mexico City, (includes Oregon 2008 cost Mexican trade & media researching
MEXICO sponsorship/ event) future catalog insertions/coverage
Brochure shipment $200 Shipping
May 15-19, 2010 TIA International Participation in person Cost TBD TIA or One-on-one appointments with
Orlando, Florida Pow Wow only/waiting list Non-TIA Member international tour operators, solicited
plus participant fees by Travel Oregon
and expenses
Brochure shipments
and booth costs $200 Shipping
february 2011 expo vacaciones Participation $2,350 based on One-on-one appointments with
Mexico City, (includes Oregon 2008 cost Mexican trade & media researching
MEXICO sponsorship/event) future catalog insertions/coverage
Brochure shipment $200 Shipping
May 21-25, 2011 TIA International Participation in person Cost TBD TIA or One-on-one appointments with
San Francisco, Pow Wow only/waiting list Non-TIA Member international tour operators, solicited
California plus participant fees by Travel Oregon
and expenses
Brochure shipments $200 Shipping
and booth costs
Ongoing Companion Companion ads with Ad costs to be Place your ad alongside Oregon’s for
Mexico City Advertising Oregon ads determined increased impact
and Guadalajara
MEXICO
Ongoing Mexico To be announced via Have qualified media personally
Oregon Media research Newsbrief experience your product/business for
Trips potential future coverage, business
Ongoing Mexico To be announced via Have qualified tour operators
Oregon Trade research Newsbrief and/or travel agents personally
Trips experience your product/business for
potential future catalog insertions or
familiarization
Ongoing Discover Oregon To be announced; $1,500 Opportunity to meet with tour
Guadalajara and Seminars sponsored by Travel operators and travel agents to
Mexico City, Oregon promote Oregon as a destination
MEXICO
Of SPECIAL NOTE:
All travel costs are in addition to these estimated participation costs/investment.
CONTACT fOR ALL INTERNATIONAL TRAdE OPPORTUNITIES – mExICO
lisa Itel, Travel Trade Marketing Manager • Lisai@TravelOregon.com
2008 Travel Oregon Partnership Opportunities
27
dOmESTIC TRAVEL TRAdE
dOmESTIC TRAdE
DATe/lOCATIOn OPPOrTunITy InveSTMenT BenefITS
Ongoing newsbrief No cost Detailed up-to-date international information
in new electronic format
Quarterly Oregon • Membership dues
Membership Tour & Travel organization • Get trade show leads from Travel Oregon/
Meetings Alliance (OTTA) OTTA participation
Locations vary A statewide not-for-profit • Meeting charge: $8 per • Network with your Oregon tourism peers
throughout the organization of visitor meeting; includes a • Receive pertinent trade show info and
state to permit more industry professionals, OTTA working lunch (amount mailings
members to attend partners with Travel Oregon varies per meeting) • New and improved website:
to market the state to the www.oregonpackagedtravel.com
travel trade as a group tour • Keep abreast of current trends
and FIT destination • Establish yourself as an Oregon tourism
industry leader
Opportunities: • Get active!
• Quarterly meetings • NTA Keycard sponsor, Spring Meet
• Appointment to
Executive Board
• Working
Committees for:
Education
Marketing
Resource & Information
Research Trips
Trade Media
Special Promotion
New Product
Of SPECIAL NOTE:
All travel costs are in addition to these estimated participation costs/investment.
CONTACT fOR ALL dOmESTIC TRAdE OPPORTUNITIES
lisa Itel, Travel Trade Marketing Manager • Lisai@TravelOregon.com
WWW.TRAVELOREGON.COm/INdUSTRy
28
dOmESTIC TRAVEL TRAdE
dOmESTIC TRAdE
DATe/lOCATIOn OPPOrTunITy InveSTMenT BenefITS
April 2-5, 2008 national Tour Association Cost varies by sponsorship Organizations can network with domestic tour
Uncasville, (nTA) Spring exchange level, plus expenses; Keycard operators in a format limiting the number of
Connecticut sponsorship suppliers
June 9-12, 2008 Travel Alliance Partners $1,095 plus expenses. Travel Alliance Partners, LLC is a partner-
Anchorage, Alaska (TAP) Dance Invitation only event owned organization of the 34 premiere tour
operators in the United States and Canada.
Leads provided by Travel Oregon
September 2008 Addison Travel $500 plus travel expenses Meet personally with Canadian travel agents;
Vancouver, Trade Show participate in sales calls to tour operators in
CANADA Vancouver
november 15-19, nTA NTA member delegate NTA members can meet one-on-one with
2008 Annual Convention registration: $1,060 plus domestic tour operators; participate in Travel
Pittsburgh, expenses Oregon’s post-caucus
Pennsylvania Contact:
NTA: 800-682-8886
www.ntaonline.com
January 2009 Addison Travel $500 plus travel expenses Meet personally with Canadian travel agents;
Calgary and Trade Show participate in sales calls to tour operators in
Edmonton Vancouver
CANADA
January 2009 Addison Travel $500 plus travel expenses Meet personally with Canadian travel agents;
Vancouver, Trade Show participate in sales calls to Vancouver tour
CANADA operators
January 7-12, 2009 American Bus Association $1,150 plus travel expenses • ABA’s Marketplace is the place to network
Charlotte, North Marketplace based on 2008 costs and enhance your group travel business
Carolina • One-of-a-kind show offers prescheduled
seven-minute appointments at which
motorcoach operators obtain information
and create business relationships with travel
industry and service supplier sellers
Face-to-face appointments are the core of
Marketplace week
June 6-9, 2009 nTA Spring Meet Cost varies by sponsorship Organizations can network with domestic tour
Place TBD level, plus expenses; Keycard operators in a format limiting the number of
sponsorship suppliers
november 14-18, nTA Annual Convention NTA member delegate NTA members can meet one-on-one with
2009 registration: $1,060 plus domestic tour operators; participate in Travel
Reno, Nevada expenses Oregon’s post-caucus
Contact:
NTA: 800-682-8886
www.ntaonline.com
Of SPECIAL NOTE:
All travel costs are in addition to these estimated participation costs/investment.
CONTACT fOR ALL dOmESTIC TRAdE OPPORTUNITIES
lisa Itel, Travel Trade Marketing Manager • Lisai@TravelOregon.com
2008 Travel Oregon Partnership Opportunities
29
dOmESTIC TRAVEL TRAdE
dOmESTIC TRAdE
DATe/lOCATIOn OPPOrTunITy InveSTMenT BenefITS
January 15-19, 2010 American Bus Association $1,150 plus travel expenses • ABA’s Marketplace is the place to network
National Harbor, Marketplace based on 2008 cost and enhance your group travel business
Maryland • One-of-a-kind show offers
Gaylord National on prescheduled seven-minute appointments
the Potamac at which motorcoach operators obtain
information and create business
relationships with travel industry & service
supplier sellers
Face-to-face appointments are the core of
Marketplace week
november 13-17, nTA Annual Convention NTA member delegate NTA members can meet one-on-one with
2010 registration: $1,060 plus domestic tour operators; participate in Travel
TBD expenses Oregon’s post-caucus
Contact:
NTA: 800-682-8886
www.ntaonline.com
January 9-13, 2011 American Bus Association $1,150 plus travel expenses • ABA’s Marketplace is the place to network
Philadelphia, Marketplace based on 2008 cost and enhance your group travel business
Pennsylvania • One-of-a-kind show offers
prescheduled seven-minute appointments
at which motorcoach operators obtain
information and create business
relationships with travel industry & service
supplier sellers
Face-to-face appointments are the core of
Marketplace week
December 5-9, 2011 nTA Annual Convention NTA member delegate NTA members can meet one-on-one with
Las Vegas, Nevada registration: $1,060 plus domestic tour operators; participate in Travel
expenses Oregon’s post-caucus
Contact:
NTA: 800-682-8886
www.ntaonline.com
January 7-12, 2012 American Bus Association $1,150 plus travel expenses • ABA’s Marketplace is the place to network
Grapevine, Texas Marketplace based on 2008 cost and enhance your group travel business
• One-of-a-kind show offers
prescheduled seven-minute appointments
at which motorcoach operators obtain
information and create business
relationships with travel Industry & service
supplier sellers
Face-to-face appointments are the core of
Marketplace week
Ongoing Travel Trade research Opportunity to be announced Have qualified travel trade personally
Trips by way of Newsbrief and experience your product/business for potential
callouts future catalog insertions
Of SPECIAL NOTE:
All travel costs are in addition to these estimated participation costs/investment.
CONTACT fOR ALL dOmESTIC TRAdE OPPORTUNITIES
lisa Itel, Travel Trade Marketing Manager • Lisai@TravelOregon.com
WWW.TRAVELOREGON.COm/INdUSTRy
30
2008 PARTNERSHIP OPPORTUNITIES REqUEST fORm
fAX TO: 503.378.4574 Attn: gloria/Travel Oregon
Please include ALL your contact points - our response may come back to you as an e-mail, a fax, by UPS or U.S. mail.
PLEASE PRINT CLEARLY.
NAME _________________________________________________________ TEL: (______) _________________________________________________________
ORGANIzATION ________________________________________________ FAX: (______) _________________________________________________________
PHYSICAL ADDRESS ___________________________________________________________________________________________________________________
MAILING ADDRESS ___________________________________________________________________________________________________________________
If different from physical address
CITY ________________________________________________________________ STATE _______________________________ zIP _______________________
EMAIL _______________________________________________________________________________________________________________________________
Send me more information about these CHECKED o opportunities:
Consumer marketing department International Sales & marketing
o TravelOregon.com and domestic Travel Trade
o Travel Oregon e-Newsletter o International Trade - EUROPE
o Advertising/Promotions o International Trade – ASIA
o Brochure Placement & Leads o International Trade – MEXICO
o Public Relations o Domestic Trade
o Publications o Overseas Newsbrief
o Trade Missions
Tourism development & Training o Sales Missions
o Governor’s Conference on Tourism o Trade Shows
o Travel Oregon 101 o Media: Europe
o Q Care o Media: Asia
o Matching Grants Program o Media: Mexico
o Scenic Byways Program
o Tourism & Hospitality Industry Listserv Other: _____________________________
o State Welcome Centers
___________________________________
o Strategic Planning for Tourism
o Tourism Development Workshops ___________________________________
o Sustainable Tourism Development
___________________________________
o Niche Market Development
2008 Travel Oregon Partnership Opportunities
31
31
WANT TO kNOW mORE
ABOUT THESE OPPORTUNITIES?
Just copy the form on the inside back cover and
fax to Travel Oregon:
503.378.4574
We’ll forward it to the appropriate person for a response.
This brochure can also be downloaded at:
www.TravelOregon.com/Industry
You can read more about the new industry website
and other visitor industry business by
getting on the free Travel Oregon industry listserv!
Just email your request to:
Info@TravelOregon.com
Oregon Tourism Commission
TRAVEL OREGON
670 Hawthorne Avenue SE - Suite 240
Salem, OR 97301
503.378.8850 main - 503.378.4574 fax
www.TravelOregon.com
www.TravelOregon.com/Industry
WWW.TRAVELOREGON.COm/INdUSTRy
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