The Brand
THE DISTINCT IDENTITY
Sweet is an integral part of South Asian culture. Till late 90s, traditional sweets were marketed
by conventional methods in typical shops. Time changed. The year was late 1990s. PREMIUM
came forward. Confident at heart and dreams in their eyes to change the manufacturing and
marketing scenario in the trade, started the ground work and gradually gave it a shape in next
ten years and thus emerged initially, PREMIUM SWEETS BY CENTRAL in Asia and later
PREMIUM SWEETS & DESSERTS INC in Canada. Today PREMIUM SWEETS & DESSERTS
INC. is the most reputed BRAND name in premium quality bengal sweets and other delectable
delicacies. Perhaps the best that has won the heart of millions those having sweet teeth.
THE MANUFACTURING PLANT
A well equipped kitchen is the integral part of the manufacturing plant. Uninformed staffs strictly
follow the modern methods of preparation. A team of trained & highly skilled Technicians
(Karigars) are in charge of manufacturing & finishing line. Hygiene is the "Mantra" among the
staffs involved in different stages of preparation, making, shipping, handling and finally, selling.
Today, Premium is the only ISO 9001 : 2000 certified sweets manufacturer, retailer, exporter &
caterer in the world.
THE SHOP
Each shop's interior is a new trendy design, and an inviting ambience to its customers. Easy
movement in front of the display counters and proper utilization of space with aesthetically
displayed motifs and the merchandise adds on to its interior. A tempting range of exotic
traditional Bengal sweets, yoghurt and exotic dry gourmet are displayed in an elegant manner.
A team of skilled professionals manage the fine art of promoting the finest sweet delicacies to
the aristocratic clientele.
PACKAGING
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The Brand
Before we came into existence, we studied the market and realized that the presentation part of
traditional sweet delicacies needs a metamorphosis. Thus PREMIUM was launched in the
market with a bang! Beautifully designed sweet boxes, decent wrapping styles, ribbons with
festive motif took the market by storm. A nicely packed box of Premium sweets become more of
a precious gift or wedding favor than just sweet.
FINEST BENGAL SWEETS
The true art of the making traditional Sweets lies in the subtle use and variation of ingredients
which makes each 'sweet', an exotic one. The use of these ingredients / flavors does not mean
their use in abundance but in right proportion. Our kitchen Laboratory is always buzzing with R
& D activities. The search and innovation never ends. The Magical touch of our Karigars (
Expert Technicians ) make all the difference.
Since our inception, the target audience for upscale & finest bengal sweets was very clear in
our mind. Keeping this in focus, we have chosen our sweet Karigars (Technicians) from
traditional families, has been in the sweet manufacturing industry for few generations. We
challenge, the sumptuous taste & quality of PREMIUM brand is the same finest Bengal sweets
that was enjoyed by aristocratic Indian families even hundred years back.
We prepare our own sana, use 100% pure premium brand ghee and the purest Spanish saffron.
We are the pioneers in our field to change the concept of selling sweets in typical cardboard
boxes. We introduced ourselves with the Gold colored, quality printed boxes with the 'logo' of
the firm.
Over the years of our existence in sweet business, Trust, Quality, Presentation and Service
have been our forte. In recent years, we have got the privilege of serving our sweet delicacies to
local and foreign dignitaries, city hotels of repute, in flight catering for several airlines and
arranged Sweet & Dessert Tables for RICH & FAMOUS celebrities grand weddings.
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