LoyaltyNext
Introduction & Case Studies
Private and Confidential ©eMart Solutions India (P) Ltd
Report Sections
Section 1: Snapshot of eMart
Section 2: LoyaltyNext
Section 3: Our Differentiators
Section 4: Our Culture & Values
Section 5: Sample Case Studies
Private and Confidential ©eMart Solutions India (P) Ltd
Section 1
Snapshot of eMart
End to End Loyalty, Rewards & Procurement management services company
Help enterprises manage stakeholder relationships through user-centric reward programs
Three key solutions to help achieve stated objectives: Accolades
Smart loyalty programs to motivate customers, employees and partners Recognized as one of
Large variety of rewards options to choose from over 25 categories India’s most promising
startups in 2009.
Unmatched ability to support deliveries across the country
Domain Expertise for designing powerful relevant programs
Selected as one among
the four companies in
2009 to be part of the
On-demand Corporate procurement & stationary fulfillments coveted TIE EAP program
Solutions for active spend management & efficient budget utilization
Professional, on-time,product supplies making procurement reliable
Centre page coverage
from Business Today as
Greenhorn Entrepreneur
Catalgue & Deals Engine powering corporate programs
Multi-tier sourcing via Local Stores, Distributors, Importers & manufacturers
All India Shipping from 3 hubs, local deliveries in over 25 towns drive
reliability, speed & cost
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LoyaltyNext: Problem Section 2
Statement
How do I increase my Sales?
How to retain my Employees?
What more can I do to delight my Customers?
How do I maintain my rapport with the Channel Partners ?
We are your Solution Partner
Building loyalty & nourishing business relationships
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LoyaltyNext: Service Section 2
Description
• Loyalty Program Benefits
• Rewards • Technology Agnostic
• Gifts • Concept co creation
Customers
• Promotions • Engage key stakeholders
• 360 degree management
Company
• Rewards & Recognition Organization Benefits
Programs • Free up bandwidth
• Gifts • Leverage our expertise across
Employees Trade
industries for best benefits
• Retail Incentive
• Wholesaler
• Stock lifting
• Target achievement
Building loyalty & nourishing business relationships
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Our Differentiators: Human Section 3
Capital
Key Company Leadership
Aditya Bhamidipaty [Co-founder & CEO]
IIM Ahmedabad 2003, P&G, iGate UK
Srikanth Chunduri [Co-founder & COO]
IIT Madras 2002, Duke University 2006 ,Alltel Wireless (USA), Mitchell Madison Group, New York
Kalyan Nagururu [CFO]
IIM Ahmedabad 2003, Chartered Accountant & Company Secretary
Prakash Kumta [VP Marketing & LoyaltyNext]
U&R and VAS Head Airtel Telemedia (South),Circle Marketing Head- Aircel , Symbiosis 1996
Shyamalendu Das [VP Sourcing & Merchant Accounts]
GM BD - Taggle, National Sales Manager - TimesofMoney, Regional Manager – Sodexo,
Building loyalty & nourishing business relationships
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Our Differentiators: Section 3
Competency Summary
45+ years of Sourcing & Category Management Experience
Catalogue of 2500+ SKUs in over 30 categories
Local Vendor Relationships in over 25 towns of India
Dedicated Program Management & Supply Chain Capabilities
In-house 12 X 6 Customer Care Centre
Creative Design & Communication Team for Program Campaign
Management
40+ years of Industry Domain Knowledge to design powerful Programs
26+ Years of Industry Experience in Product Marketing, Consumer Brand
Advocacy
Productized Microsites for integrated Program Management
In-house developed CRM for Order Management
Configurable eCommerce Platform powering multiple microsites
24x7 availability enabled
Building loyalty & nourishing business relationships
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Our Culture, Our Identity Section 4
We are committed to
help you deliver results
Results
Driven
We value deep Long Term We are ready to take
Relationship
relationships – with employees, Driven
Positive
on any challenge
clients and partners
Winning
is our
Culture
Honest &
We are honest and Principle Resourceful We are solution focussed
ALWAYS do the Right things based
Trust
We trust in the innate human
desire to do their BEST.
Building loyalty & nourishing business relationships
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Section 5
Case Study 1: A Fortune 100 FMCG Company
PROGRAM NAME – Rishta
Channel - Wholesale
Background:
The wholesale channel contributes significantly to the annual business of the client. Hence, the client wanted
to recognize / reward its key wholesale channel partner based on performance.
Objectives: Quick Facts
– Analyze current Channel preferences
1. Program being
– Formulate appropriate strategies and methodologies to enhance relationship
– Design programs and reward options to improve stickiness, acceptability & recall of the program among supported from
wholesalers OND 2009
– Build loyalty among to the client’s brands and contribute to business growth 2. Deliveries to over 40
Targets: towns in India
Wholesale Channel across the country 3. Dedicated
Action plan: Program Manager
Wholesale Relationship Program support
–Relevant Reward Options
–Custom branded packaging
–Tier dependent Privileges
–All India Program execution, Monitoring & Support
–Internal & External Communication Wrap-around
Results:
– Maximum participation from the wholesalers for the program
– Strong channel growth indicating the success of the target based promotion at all levels
– Program rated as the highest recall program
– Overall sales jumped within the program period
– Contributed to key distribution expansion projects
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Section 5
Case Study 2: Eyecare Product Company
PROGRAM NAME – Le Club
Channel – Priority ECP Program (Key Retailer Program)
Quick Facts
Background:
1. Program being
The Le Club Program is the primary retailer engagement & rewards program of the company in India. This is
supported from
an annual engagement program and needs to drive year on year growth for the client by recognizing its
channel partners.
AMJ 2009
2. Dedicated
Objectives:
– Design and implement an efficient communication channel between the company and the Channel partner microsite deployed
– To increase frequency and quality of communication with the channel for customer
– Provide the channel a real time access to reward options & efficient channel to redeem redemptions
– Profile the target user and provide a relevant rewards catalogue 3. Real-time reporting
– Drive relationship by innovative last mile delivery options
4. Dedicated
Targets: Program Manager
Eye Care Practitioners across the country
support
Action plan:
ECP Relationship Program
–Comprehensive communication Plan
–Activation & rollout plan
–Celebration event & communication plan deisgn
–Program Management & internal / external care desk
–To make the client processes more efficient by providing microsite for data collation &
reporting
Results:
– Highest ever satisfaction from the program achieved
– Delivered strong growth & strong recall from the target ECPs on the program
– Provided a platform for promotion support & other value added solutions
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Thanks
email : support@govasool.com
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tel: +91(22) 42411200 tel: +91 (40) 42604070
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tel: +91 (80) 40803999
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