Guide to Your Marketing Plan
2009
1
Contents
Introduction: .................................................................................................................................... 3 Verbal Expression of Core Marketing Message ............................................................................. 5 Who Is Your Target Market? .......................................................................................................... 6 Executive Summary of Your Business ........................................................................................... 7 Marketing Materials/Web Outline .................................................................................................. 9 Promotional Strategies .................................................................................................................. 11 Networking Strategy ..................................................................................................................... 12 Integrated Promotion Strategy ...................................................................................................... 15 The Persuasion Process ................................................................................................................. 16 In-Person Persuasion .........................................................................................