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Whenever you open any well made professional blogs or news sites you definitely notice those
icons offering you to subscribe to web feeds. Majority of those are RSS feeds. There are other
feeds like Atom offering more or less the same service. So what are these feeds? What do they
do? Well, to keep it very simple these feeds are a way to organize the web content in a universally
acceptable format. The publishers can get very easily their data syndicated automatically by these
web feeds.
So when do we need such services? Regular static sites hardly require them. They are useful for
the sites which are frequently updated i.e. blogs, ezines and other news sites. They are basically a
summarized version of all the contents in the site and when you subscribe to a feed from any site
you keep getting those updated summaries in regular predetermined time intervals.
RSS, which is most popularly expanded as, "Really Simple Syndication" is in fact an entire family
of web feed formats used for the feeding purpose. It syndicates data from the respective blog
entries, news headlines as well as audio visual updates to certain standardized formats and
creates RSS documents which are what we call the web feeds or channels. This contains
summarized text from the sources along with metadata like authorship and publishing dates. So by
using the feeds you can get regular updates from the sites you want to follow. Also, you can get
aggregated feeds of many sites to make life easier.
RSS feeds are read using types of software called "RSS readers", "feed readers", or
"aggregators". There are several versions available to support the platform you are using. So you
have web based, desktop based or mobile based readers. In any case, the standard file format
used is XML. Once it is published, it can be viewed by various programs. You just have to click the
RSS icon on any site to start subscribing to the feeds. By the way, this omnipresent RSS icon has
come into prominence only recently. If memory serves me right, it began appearing all over after
2005 or 2006. So it can be called an ultimate web 2.0 tool although it is being developed from the
mid 90's by the bright minds of the field.
Having said all these, let us get down to business now. Why are the RSS feeds or any other feeds
for that matter, given so much importance nowadays? Do they help in your business? If yes, how
can they be used in promoting your online business or where exactly can they help?
Let me list out five basic reasons for using the RSS feeds in your online marketing campaigns.
This list is by no means exhaustive. There can be many more. But these are some of the most
important aspects pointed out by the experts and they should be enough to make you understand
the importance of web feeds in general and RSS feeds in particular.
1.It helps you get listed: Whenever you start a new site it is for your own benefit that you get listed
by the search engines as soon as possible. Unless the site is listed, people searching for relevant
terms, won't get to see your site in search results. But the natural process of listing might take
many weeks. The web crawler or the spider as it is popularly known, crawls the web in regular
intervals and detects new websites also. This is not very encouraging from Search Engine
Optimization (SEO) point of view. A faster way to get listed is by submitting RSS feeds to popular
indexing sites or RSS directories. You just have to create RSS feeds of your sites and submit the
links to all those sites. Nowadays, there are also some submission sites available for you, which
would help you to submit your feeds in multiple sites at the same time thus saving your labor and
time. What happens here is, the spider crawls these well highly ranked and popular sites
frequently and so once your site is listed there, you get listed by the prime search engines also. In
fact you can also pay to get listed, but this is much easier and there is no need to pay anything.
2.It helps you bypass mails: Well, don't get it wrong to begin with. There is nothing fishy and we
are not promoting spamming. You must have noticed the constant bombardment of promotional
emails offering everything from insurance policies to Viagra. Nowadays most of them end up in
your spam folder and you delete them without even opening them once. In case you did not know,
there also a large amount of mails which remain undelivered as they are filtered out by your
Internet Service Provider (ISP). So your own promotional mails can also fall prey to such filters.
But RSS feeds can be the way out for you. In fact you can go for costlier options like employing a
full time professional who will work on the subject lines of your mails to make them pass the filters.
Instead of that, people can subscribe to the RSS feeds which would not be filtered by any ISP and
so you can reach all of your target population.
3.It helps you targeting the segments: Now coming to hardcore SEO, yes you can do your usual
keyword targeting with RSS feeds also. What you can do is, you can decide several keywords to
target your desired segment. Then you can build several feeds based on different keywords and
submit them all to RSS directories. So anyone who searches for any of the keywords might
stumble upon one of your feeds.
4.You can also help in podcasting: As you know, podcasting is the recent progeny of telecasting
and webcasting. This is basically the broadcasting through your Apple iPods. As you can also
syndicate your mp3 audio files through RSS feeds, they can now also be podcasted. So anyone
can download them in the iPods. So if your potential client is too lazy to carry a laptop, you can still
reach him through his iPod!
5.It helps in generating leads: Finally, let us talk from the sales perspective. These feeds simply
give you a much wider reach than you can imagine. That is because all your blog posts,
newsletters or advertisements are being syndicated all over the web. As subscribing to RSS feeds
is just one mouse click away, it also makes your site more accessible to your visitors. A bigger
audience base ultimately means a bigger base of potential clients. So more visibility leads to more
leads and eventually, more sales. But always remember to submit the feeds in relevant directories
(just search for them, not difficult to find) to have the desired impact.
So, by now you must have realized how this simple technique of syndication can help you go great
lengths in your new endeavor. Always remember that these are still early days for these
technologies and so always keep you ears and eyes open for any new developments. So, what is
the best way to keep you updated? Well subscribe to some relevant feeds!
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Article Source:
http://EzineArticles.com/?expert=Adam_Woods
==== ====
If You Would Like To Learn More About RSS Feeds, Please Click On The Link.
http://www.SevenFigureMasterMindTeam.com/klkretz59
==== ====