Viral Marketing

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Hi To You All,



What is viral marketing? Viral marketing is an idea that is passed through the community much like

a common cold. It encourages individuals to pass on a marketing message to others, essentially it

is a fancy term for word of mouth advertising It is any advertising that propagates itself the way

viruses do. Word of mouth is still one of the most effective marketing techniques, online or offline.

As a result Viral marketing is a phenomenon that occurs when the creative message you're trying

to convey resonates deeply with the audience you're speaking to. If you're doing your homework

and adequately planning the right messaging, with some incentive that clearly benefits the

consumer, then viral marketing occurs. Consequently it is considered as one of the most powerful

methods of online marketing and advertising Today.



Viral marketing is dependent on peers passing the information on to multiple others via online

social networks. When executed well a viral campaign should spread rapidly and become

referenced and talked about across multiple internet channels. It is most powerful when it taps into

the breadth of its customers' weak connections to others.Therefore Tapping the customer's entire

address book is obviously of more value than just reaching their best friend. Viral marketing is the

way that ideas have always spread through communities If something has value then people want

to share it.



Viral marketing methods work when the product is something of value so efforts towards design,

usability, and solving pain is most of the solution. Enabling viral marketing then becomes two

efforts, creating the conventions from Web 1.0 that people expect, share with a friend is an

example and the unique Web 2.0 strategies that are more social, using RSS/Blogs, etc. It creates

a win/win situation for all parties as the user is provided a service or valuable information for free

and in turn provides your site with free advertising. Ultimately it is so successful because it creates

the curiosity and desire needed to generate the demand for a product or service. It causes people

to seek it out.



Hotmail.com used this form of marketing in a small way that produced big results. At the bottom of

each of the emails sent, they included a small line that said something like "Get your free email

account with hotmail.com. "Hotmail is now one of the biggest free web-based email providers, and

one of the longest running alongside Yahoo! Mail and a few others. Hotmail - Hotmail

"piggybacked" on personal emails from one person to another to publicize their free email service.

At a time when few people had email, the first and only free email service in the marketplace was

appealing and novel - hence their rapid adoption and spread.



Viral marketing existed way before 'viral marketing' if you were a marketer, I'd say it was doing

your job. As it takes advantage of the millions of communities that all of us build up naturally, that's

you and me and it has been around forever.In essence spreading the word through word-of-mouth

was the world's first form of Viral marketing.



It is is most powerful when it taps into the breadth of its customers' weak connections to others.

Tapping the customer's entire address book is more valuable than just reaching their best friend. It

will yield its best results if a valuable and tangible incentive is offered that will entice individuals to

forward an email message to their friends. However, marketers should limit the incentive to a

specific quantity to avoid spam-like distribution of the message. Viral marketing relies on other

people to get involved,so you can learn the ways to help motivate them and can feed them the

information and campaigns that are mostly likely to spark their interest, but ultimately you have no

control over what they do with it.



Viral marketing still has the strongest effect if your product can be somehow incorporated into the

communication between two people. This includes phone systems (MCI), electronic postcards

(Blue Mountain), free e-mail (Hotmail), and the communications tool that someone is inventing in

his or her garage as you're reading this chapter. It is always as effective as others say it is if only it

would be done properly. It is effective, but it depends on a high pass-along rate from person to

person, as if a large percentage of recipients forward something to a large number of friends, the

overall growth snowballs very quickly.



It extends this into the digital domain by harnessing the electronic connectivity of individuals to

spread your message. As it describes any strategy that encourages individuals to pass on a

marketing message to others, creating the potential for exponential growth in the message's

exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to

explode the message to thousands, to millions. Viral marketing is similar in nature to a contagious

disease, in the way it spreads. However, it's always beneficial to the business conducting the

campaign.



Ultimately it works best in combination with e-Mail marketing, since e-Mail marketing provides Viral

Marketing with a great communication medium. You can use e-mail to spread the message as it is

a good bit about winning hearts and minds. Viral marketing is advertising that you voluntarily pass

around because it's cool, not necessarily because you want to help build publicity. There is some

noticeable overlap where a guerrilla ad that doesn't quite look like an ad is so great that you end

up telling other people about it. A notable survey was done recently on such an add and it showed

a full 70% of people interviewed remembered seeing the ad so if done right this is incredibly

powerful stuff.



Viral marketing is creating an awareness of a product or a service, without really advertising it. For

instance, you wear branded jeans with the name tag on the back,this helps to spread the word and

can help produce a result.



Viral marketing facilitates and encourages people to pass along a message voluntarily, essentially

the word-of-mouth or refer-a-friend tactic done through the Internet. The concept is actually very

simple: promote your brand, product or service by creating a message that is intriguing and

entertaining enough that people would want to pass it to their friends online. However it is but one

of many techniques that together have a cumulative effect in attracting customers and subscribers

to your business - in attracting targeted visitors to your website. Momentum is gained by aiming

every element of the overall strategy at developing the relationship with your visitors.

Viral marketing has been able to successfully allow marketers to increase the value of free

services online, because referrals are the major way that most people market with free services.

So, these tools of Internet marketing have been able to allow people to significantly pursue various

affiliate programs in order to increase the value of these free services. These campaigns can

achieve great success they just have to be planned out like any other marketing campaign.

Therefore it is considered as one of the most powerful methods of internet marketing and

advertising Today.



Viral marketing has become a popular means of advertising and marketing because they are

relatively low cost. To avoid being tagged as spam mail, this form of marketing counts on the

eagerness of one person to pass on the product. It is doing it's job on the consumers, it keeps

them on-line and now with Domino pizza, consumers are buying products just to get more

marketing, a never ending cycle. What ever happened to letting anticipation build just waiting for

some movie to come out, that carrot in front of you face has gotten bigger and your wallet is

getting smaller.



However Viral marketing if done right can be a cost effective way to get the word out about your

business and get customers buying although a lot of people talk about it they don't do it very well.

Essentially it describes any strategy that encourages individuals to pass on a marketing message

to others, creating the potential for exponential growth in the messages exposure and influence.

Like viruses, such strategies take advantage of rapid multiplication to explode the message from

one to two to thousands, to millions. It uses the power of one customer's recommendation to

another to help spread the word about a product or company as it is a method of encouraging

recipients to pass along the marketing message to other potential consumers. The impact of video

email and the quality of the information presented can facilitate the proliferation of this form of

personalized marketing.



Blogging started really taking off after the dotcom boom and bust. It started taking off after

WorldCom and other corporate scandals. Blogs and other social software rely upon the trust of the

reader, which is why links, references and disclaimers feature on many (not all) posts.

Transparency is key in the modern advertising-savvy marketplace. Blogs and the blogosphere in

general have become an important tool in the viral marketing frontier. Many reputable bloggers are

approached by companies wanting to advertise their services or products, all with the intuitive of

instigating a viral effect.



Viral marketing is not only putting yourself out there with some free information, but its utilizing the

"coolness" factor by getting people to write about you and spread the word. It is beneficial in that it

has the potential to reach large audiences very quickly meaning companies will potentially get

their message to their target audience and beyond in hours. Also it is a great tactic to earn

revenue when promoting a product or service.



Viral marketing is an ethical means of driving more traffic to your website. Most of these

techniques are free to implement although as such will require hard work and commitment.

However it is a sophisticated strategy that requires considerable thought. In simple terms it is the

technical term for what is commonly known as word-of-mouth advertising. Although viral marketing

is as old as human civilization itself, the Internet has brought its efficacy and reach to a new level,

and the technologies that provide the motive force behind this movement continue to evolve.

Personally, if I'd been busted for being a poser and poorly imitating youth pop culture I would

avoid using phrases like - Busted. I think pop culture and viral marketing have a lot in common as

they are both engaging, creative, and unfortunately in the most part largely misunderstood. I

certainly feel word-of-mouth and viral marketing is one of the best ways to advertise a product to

consumers as I feel it's honest and really gives consumers the perspective from an unbiased

individual.



Again, I stress that this is a legitimate marketing tactic which can achieve Fantastic results if it is

done correctly, and as Internet marketing is extremely competitive you should use all the avenues

that are available to you in advertising your web site and products. Experiment with the various

ways of viral marketing until you find the ones that work best for you. Internet competition is a

ruthless and competitive rivalry that shows no mercy,therefore every means and methods of

internet marketing should be used and employed.



To Your Success As Always



Douglas Stuart









Author: Douglas Stuart of: [http://douglas-stuart.com]



Douglas Stuart is an active internet marketeer.



Who provides "Practical Advice" and "instruction" On Internet and Affiliate Marketing. Find out how

"You" can "Quickly" expand your horizons And achieve real "Success" on the Internet At

[http://www.douglas-stuart.com]









Article Source:

http://EzineArticles.com/?expert=Douglas_Stuart









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If You Would Like To Learn More About Viral Marketing, Please Click On The Link.

http://www.SevenFigureMasterMindTeam.com/klkretz59



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