media kit 2012
Complete coverage of the Life and Health insurance industry. media kit 2012
Brand PercePtion • Product awareness • Lead Generation • reLationshiP BuiLdinG
LifeHealthPro.com 1
media kit 2012
harness the Power of we cover the
industry in
summit Business media’s Print and onLine
Life Insurance
Life heaLth GrouP : Life Products
Life Settlements
Estate Planning
• 3 award-winninG PuBLications Life Sales Strategies
• 1 PowerfuLLy advanced weBsite Annuities
• extensive sociaL media outreach Fixed/Indexed
• 13 innovative editors Variable
Suitability
• 100+ years of exPerience LeadinG the industry
Annuity Sales Strategies
Unmatched in the industry, the Summit Business Media’s Life Health Group covers the entire life health insurance Health Insurance
market – from A to Z. With 13 award-winning editors and journalists on staff, and a combined 200+ years’ experience Long Term Care Insurance
covering the industry, there is no other media group that can compete: in reach, in media outlets and in experience. Individual Health
Disability
Medicare Supplement
In 2012, the Life Health Group is backed by the new, innovative Website, LifeHealthPro.com. Built on an advanced
Wealth Management
technology platform, the site brings together the entire set of resources within the group: hard-hitting news,
Investments
in-depth analysis, data trends, how-to information, sales and marketing tips – all easily accessed via timely eNewsletters, Financial Strategies
Twitter feeds, advanced search options and thoughtful navigation.
Markets
Boomer Market
Everything an insurance advisor needs to know is covered by the Life Health Group of products: Senior Market
• Cutting-edge breaking news and analysis from one of the most respected newsrooms in the industry Employee Benefits
• In-depth product reviews: life insurance, LTCI, annuities, disability, health, life settlements Affluent
• Practice management: how-to, sales, marketing, advice Diversity Market
Gen X & Y
• The future of the industry: recruiting, training, retaining
• The changing face of the client: seniors, boomers, gen x, gen y, the millenials Your Practice
Sales and Marketing
Regulatory
The Life Health Group is committed to providing insurance advisors the critical information and tools they
Practice Management
need to build a successful business. We are also committed to providing advertisers the opportunity to build a Social Media
connection with this important audience. Agency Building
LifeHealthPro.com 2
media kit 2012
inteGrated marketinG soLutions
Our powerful suite of media products offers integrated marketing solutions, whether
you’re looking to build brand awareness or generate qualified leads, we can help you reach
the entire life/health audience and build a campaign that delivers results. More than 85% of business decision makers
(readers) and marketers agree that B2B media
are more effective when integrated together.
enewsLetters
– American Business Media
e-BLasts
“...an enGaGed audience with muLtiPLe
maGazine
ways to reach them with Both Print
and diGitaL. we’ve had success with
Life/heaLth advisors Print advertisinG over the Past few
the industry’s onLy years, and this year we’re takinG
Peer-to-Peer exPo
advantaGe of their diGitaL offerinGs
LifeHealthPro.com
to reach Brokers.”
– Jordan Rapp, Senior Manager,
Marketing, Blue Shield of California
LifeHealthPro.com 3
media kit 2012
summit Business media introduces
.coM
the Life heaLth GrouP’s PowerfuL new weBsite.
Providing the largest online destination for life and health insurance advisors and agents, the site offers essential information advisors need to run
their practice and increase their bottom line, including breaking news, market trends, and practice tips. LifeHealthPro.com includes content from
Summit’s award-winning National Underwriter Life & Health, Senior Market Advisor and Life Insurance Selling.
“LifeHealthPro.com enters the market as the dominant innovative technoLoGy Backed By award-
information source in the industry – and offers the winninG maGazines
latest in online marketing and advertising packages. Bringing together the life and health insurance industry’s most respected media
We are able to offer mass marketing solutions as well properties into the largest site for the insurance industry, LifeHealthPro.com
utilizes cutting-edge technology resources, content development best practices
as targeted, niche buys – depending on our client’s
and advanced audience development techniques to provide business-critical
goals. In addition, by partnering with ProducersWEB. information to clearly defined audiences.
com, LifeHealthPro.com includes a best-in-class lead
generation platform from Day one.” The launch of LifeHealthPro.com is the culmination of 18 months of technology
development, and offers the latest in user experience with more diversity in content
– Dave O’Neil, Group Publisher
of Summit’s Life Health Group types as well as a streamlined process for publishing richer content via: infographics,
interactive timelines, slide shows and interactive news apps.
LifeHealthPro.com also launched a comprehensive suite of eNewsletters, and
of our audience said there is not a single a robust social media presence on Twitter, Facebook and LinkedIn, to deliver
website that provides all their daily needs. breaking news and targeted topical content for insurance professionals.
They all said they would like one.*
To subscribe to the eNewsletters, visit LifeHealthPro.com/eNewsletters.
LifeHealthPro.com * 2011 Online Usage Survey
4
media kit 2012
editoriaL focus
exPanded coveraGe with a diGitaL aPProach
LifeHealthPro.com is designed to provide the critical information
and tools agents and advisors, as well as insurance wholesalers,
CPAs, and estate planning attorneys, need to build a successful “with the Launch, our 13 award-
business. Content is centered on the topics advisors have identified winninG editors and journaLists
as being important to their business, including:
have orGanized around diGitaLLy-
• Product Information
focused workfLow. the Benefits
• Trends in the Market
• Regulatory Issues and Changes of the new workfLow incLude
• Breaking News extended news Beats to exPand
• Health Care Reform
coveraGe of the industry, the eLimination of
• Sales and Marketing
• Practice Management overLaPPinG coveraGe and the use of in-dePth
research and reaL-time metrics to address
Additionally, the LifeHealthPro.com editorial team will extend trendinG toPics immediateLy.”
its footprint into the investment and wealth management markets
– James E. Green, Group Editor Life Health Group
to better address the evolving practice management needs of life
health advisors.
LifeHealthPro.com * 2011 Online Usage Survey
5
media kit 2012
ad oPPortunities : run of site
As the only online destination for the entire life and health insurance industry, 728x90 Leaderboard
LifeHealthPro.com’s fully integrated ad opportunities provide high visibility
and maximum exposure in front of thousands of advisors selling and
recommending insurance products.
300x250
Medium
Rectangle
Home
channeLs Life insurance annuties Health insurance wealth management markets your Practice monthLy
unique visitors*:
97k
monthLy
size CPm PaGeviews*:
728x90 Leaderboard $90 300x250
415k
Medium
300x250 medium rectangle $90 Rectangle
728x90 Leaderboard
enhance your ad! contact your • Peel-aways
account executive to see which rich • expandable ads
• interstitials
media oPtions are riGht for you.
• and more!
LifeHealthPro.com 6
* Publishers Own Data ROS includes homepage positioning
media kit 2012
ad oPPortunities :
Have your message align with similar editorial content by using
Run-of-Channel targeting. Your message will reach advisors who
run of channeL
are browsing content related to the products & services you offer.
tarGetinG
Home Life insurance annuities Health insurance wealth management markets your Practice
728x90 Leaderboard
size CPm
300x250 728x90 Leaderboard $125
Medium
Rectangle
300x250 medium rectangle $125
300x250
Medium
Rectangle
enhance your ad! contact your • Peel-aways
account executive to see which rich • expandable ads
• interstitials
media oPtions are riGht for you.
• and more!
728x90 Leaderboard
LifeHealthPro.com 7
media kit 2012
aLL advertisinG units seen
BeLow are incLuded in ad oPPortunities :
sPonsorshiP at $150 cPm.
toPic sPonsorshiPs
make an imPact and tarGet a sPecific audience By
sPonsorinG a toPic on LifeheaLthPro.com
728x90 Leaderboard sPonsorshiP incLudes:
Logo • 100% share of voice on the topic main page and related article pages *
• “Sponsored by” and logo on topic main page *
tarGet the foLLowinG areas in your niche:
300x250
Medium
Rectangle Life insurance annuities Health insurance
• Life Products • fixed/indexed • Long term Care insurance
• estate Planning • variable • individual Health
• Life settlements • suitability • disability
• Life sales strategies • annuity sales strategies • medicare supplement
300x250 300x250
Medium Bottom
Rectangle Medium
wealth management markets your Practice
• investments • senior market • sales and marketing
• financial strategies • Boomer market • regulatory
• employee BenefitsBottom
728x90 • Practice management
• affluent market • agency Building
728x90 Leaderboard
• diversity market • social media
• Gen x & y
*50% of impressions will run in the overall site and 50% will run on topic. 100% share voice/exlusivity expires and other
topic sponsor ads will appear once daily impression goals are met.
LifeHealthPro.com 8
media kit 2012
daiLy e newsLetters
LifeheaLthPro daiLy
Latest news and anaLysis coverinG every facet
of the Life & heaLth insurance Business.
standard Banner
468 x 60 pixels
tHe Lead
medium
rectanGLe
of subscribers use 300 x 250 pixels
eNewsletters for business-
related information*
text ad
limit 200 characters
logo 88 x 31 pixels
LifeHealthPro.com * January 2010 Ad Effectiveness Study 9
media kit 2012
e newsLetters
enewsletter subscribers* frequency description ad rates
468 x 60 Banner: $500/ day, $2,000/ week
the largest and most experienced news team in the life and health insurance industry, National
LifeHealth Pro daily 40,000 daily 300 x 250 medium rectangle: $500/ day, $2,000/ week
Underwriter Life & Health, delivers up-to-the minute news coverage, analysis and trends.
88x31 Logo and text ad: $200/day, $750/week
a proven sales or marketing tip delivered daily to help insurance and financial sales
the Lead 29,000 daily 468 x 60 Banner: $400/ day, $1,600/ week
professionals generate leads, close on referrals, and increase their bottom line.
the latest news, insights and analysis from the health care reform front - and what it means to 468 x 60 Banner: $400/ day, $1,000/ week
Health Care reform watch 27,000 3x/week
life and health insurance advisors. 160 x 600 skyscrapper: $300/ day, $750/week
LifehealthPro Breaking news 28,000 3x/week news coverage of important events impacting the life and health insurance industry – as it breaks. 468 x 60 Banner: $400/ day, $1,000/ week
468 x 60 Banner: $2,500/ week
cutting-edge information and expertise to help life insurance advisors build their business, as well
Life insurance insider 52,000 mondays 300 x 250 medium rectangle: $2,500/week
as a round-up of the past week’s most important events influencing the life insurance industry.
88 x 31 Logo and text ad: $900/week
468 x 60 Banner: $1,500/ week
31,000 tuesdays insight and up-to-date info to help advisors navigate annuities and a summary of the previous
annuities insider 300 x 250 medium rectangle: $1,500/week
week’s critical events impacting the annuity industry.
88 x 31 Logo and text ad: $600 /week
468 x 60 Banner: $1,400/ week
front line information and expert analysis to help advisors build their long term care business, as
LtCi insider 28,000 wednesdays 300 x 250 medium rectangle: $1,400/week
well as a collection of the past week’s most important news events influencing the Ltci industry.
88 x 31 Logo and text ad: $400/week
468 x 60 Banner: $1,800/ week
forward looking information and expert evaluation for advisors with a focused senior market practice,
senior market insider 37,000 thursdays 300 x 250 medium rectangle: $1,800/week
as well as a round-up of the past week’s most important events influencing the senior market.
88 x 31 Logo and text ad: $600/week
summary of the past week’s most important events impacting the investment industry, as well as 468 x 60 Banner: $2,400/ week
wealth management Pro 35,000 fridays cutting-edge information and expert analysis to help advisors build their wealth management 300 x 250 medium rectangle: $2,400/week
practice. 88 x 31 Logo and text ad: $800/week
468 x 60 Banner: $1,600/ week
unique focus on the business of being an agent, with tips and guidance on prospecting, ethics,
your Practice 30,000 fridays 300 x 250 medium rectangle: $1,600/week
compliance, training and the administrative best practices of running a successful insurance agency.
88 x 31 Logo and text ad: $500/week
LifeHealthPro.com * Publishers own data 10
media kit 2012
66% of subscribers use email
to find business-related information.*
Branded eBLasts
extend your reach when you email top advisors who subscribe to our
magazines and eNewsletters.
BuiLd trust by aligning your brand with brands advisors already trust.
increase resPonse rate when readers receive an email from one of our
established brands, all very relevant news sources.
enjoy comPLimentary creative consuLtinG with all eBlasts.
eBLast suBscriBer List: 27,000** caLL for
eBLast suBscriBer List: 18,000** a custom
eBLast suBscriBer List: 29,000** ProPosaL.
LifeHealthPro.com Limited Inventory. *2011 Ad Effectiveness Study. **Publisher’s own data. 11
media kit 2012
e media Production sPecs
weB advertisinG Positions & sPecs: Rich media Options: enewsLetter advertisinG
Expandable, Out-of-banner, Floating, Audio and Video, Positions & sPecs:
728 x 90 pixels - (Leaderboards, top and bottom) In-Banner Streaming and Transitional.
300 x 250 pixels - (Medium Rectangles, • Banner:
top and bottom) Flash Ad Requirements:
Size: 468 x 60 pixels
180 x 150 pixels - (Platinum Expandable Ad) Please Publish your .SWF file as Flash 8 or below.
Static .gif or .jpg, 15k file size (max),
88 x 31 pixels - (Logo) alt text=100 words, company URL
Rich Media File Requirements
Maximum File Size: (Static or Rich Media ad) • Backup .gifs must be submitted
728 x 90: 35k • 15 seconds max animation length • Medium Rectangle:
300 x 250: 35k • Maximum of 3 loops (animation must stop after the Size: 300 x 250 pixels
180 x 150: 20k 3rd loop) Static .gif or .jpg, 15k file size (max),
88 x 31: 10k • Frame rate must be no more than 18fps alt text=100 words, company URL
• Initial file size must not exceed 35k
Printer Friendly Sponsorship: • Audio must be user initiated (On click) • Skyscraper:
88 x 31 logo, 10k max file size, static .gif or .jpg (or) 728 x 90 • All animation/audio must contain Size: 160 x 600 pixels
Leaderboard, 35k max file size, static .gif or .jpg Play/Stop controls Static .gif or .jpg, 15k file size (max),
• Expandable ads must include a alt text=100 words, company URL
Approved Third Party Vendors: Closing “X” button
Bluestreak, DoubleClick, DART Motif, Eyeblaster, Point. • The top-most layer must be a transparent button layer
Roll, Unicast In-Page Enliven, Viewpoint, Eyewonder, containing a clickTAG variable. • Text Ad and Logo:
Interpolls, Klipmart, Atlas and Shoshkele. Limit 200 Characters
Please use the following code exactly Logo: 88 x 31 pixels
RSS Sponsorship: as it is written.
88 x 31 logo, 10k max file size, static .gif or .jpg RSS Cancellations
Sponsorship includes an optional text ad in the feed. on(release) All cancellations must be made in writing to your
Max number of words is about 25. { advertising representative 30 days prior to scheduled
getURL(_root.clickTAG, “_blank”); ad/program. Cancellations made in less than 30 days
File Formats: may require full payment.
}
• FLASH (.SWF)
• GIF (Static or Animated)
• JPG Note: You do NOT need to embed the click URL
• HTML for your ad in the SWF. It will be inserted by our
ad server.
LifeHealthPro.com 12
media kit 2012
fieLd-tested soLutions for today’s strateGic Producer.
Since 1925, Life Insurance Selling has been an indispensable sales tool for life and health
“LifE iNSURANCE SELLiNG has done an
insurance producers. As the industry has evolved and the sales-savyy producer has become
outstandinG joB of BeinG what i more comprehensive - offering multiple product lines across a multi-generational client
consider one of the Leaders on the base – we’ve adapted to meet their needs and provide them with:
Life insurance side, so utiLizinG their
Good name and their rePutation information on new Products and services
to Put out a messaGe has heLPed us
fieLd-tested saLes strateGies directLy from
attract PeoPLe who are outside of
industry ProfessionaLs to BuiLd their Book
the annuity Business, who are reaL of Business
Life insurance Producers.”
– Brian Lucius, President, in-dePth case studies and Producer ProfiLes
Gradient Positioning Systems, LLC to heLP exPand their Business
innovative and PracticaL saLes tooLs desiGned
to heLP Producers educate their cLients
As a result, Life Insurance Selling brings together the industry’s
leading carriers, field marketing organizations, wholesalers and
service companies with insurance producers who are looking
for products and services to complement their business.
LifeHealthPro.com 13
media kit 2012
2011 readershiP ProfiLe
Producer stats
1) Life insurance seLLinG maGazine circuLation*
a. Producers focused on Life/Health and Financial Planning
totaL quaLified
45,288
% of totaL
90.0 96% of suBscriBers directLy
b. Life General Agent or Manager 3,770 7.5 request their suBscriPtions.*
c. Insurance Company Personnel 1,242 2.5
total qualified circulation 50,300 100.00
100% of suBscriPtions
are sent By name and titLe
and/or function.*
2) Products Life insurance seLLinG readers seLL or recommend**
Life insurance . . . . . . . . . . . . . . . . . . . 99% Long-term care . . . . . . . . . . . . . . . . . 69% investment Products . . . . . . . . . . . . . . 55%
Term life . . . . . . . . . . . . . . . . . . . . . . . . . .91% Individual LTCi . . . . . . . . . . . . . . . . . . . . .68% 401(k)/retirement plans . . . . . . . . . . . . . .47%
Universal life. . . . . . . . . . . . . . . . . . . . . . .77% Group LTCi . . . . . . . . . . . . . . . . . . . . . . . .21% Mutual funds . . . . . . . . . . . . . . . . . . . . . .42%
Whole life. . . . . . . . . . . . . . . . . . . . . . . . .71% Section 529 plans. . . . . . . . . . . . . . . . . . .33%
Final expense . . . . . . . . . . . . . . . . . . . . .54% disability insurance. . . . . . . . . . . . . . . 71% Bonds/bond funds . . . . . . . . . . . . . . . . . .24%
Survivorship life . . . . . . . . . . . . . . . . . . . .39% Individual disability insurance . . . . . . . . .68% Pensions. . . . . . . . . . . . . . . . . . . . . . . . . .16%
Group life. . . . . . . . . . . . . . . . . . . . . . . . .33% Group disability insurance . . . . . . . . . . . .35% EFTs . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15%
First-to-die life . . . . . . . . . . . . . . . . . . . . .32% Third-party administration . . . . . . . . . . . . .9%
Variable universal life . . . . . . . . . . . . . . . .28% Health insurance . . . . . . . . . . . . . . . . . 73%
Variable life . . . . . . . . . . . . . . . . . . . . . . .22% Individual health insurance . . . . . . . . . . .52%
Interest-sensitive whole life . . . . . . . . . . .16% Medicare supplements. . . . . . . . . . . . . . .45%
Dental insurance . . . . . . . . . . . . . . . . . . .42%
annuities . . . . . . . . . . . . . . . . . . . . . . 88% Group health insurance . . . . . . . . . . . . . .41%
Fixed annuities . . . . . . . . . . . . . . . . . . . . .81% Critical illness . . . . . . . . . . . . . . . . . . . . . .29%
Immediate annuities. . . . . . . . . . . . . . . . .56% Voluntary benefits . . . . . . . . . . . . . . . . . .23%
Variable annuities . . . . . . . . . . . . . . . . . . .41% Medicare advantage . . . . . . . . . . . . . . . .24%
Indexed annuities. . . . . . . . . . . . . . . . . . .39% Worksite products . . . . . . . . . . . . . . . . . .17%
LifeHealthPro.com * June 2011 BPA Statement. ** March 2011 Reader Profile Study.
14
media kit 2012
2011 readershiP ProfiLe continued...
3) Life insurance seLLinG readers work in the foLLowinG markets:**
Senior Market . . . . . . . . . . . . . . . . . . . . . 65% Business insurance . . . . . . . . . . . . . . . . . 50%
Retirement Planning . . . . . . . . . . . . . . . . 62% Estate Planning . . . . . . . . . . . . . . . . . . . . 47%
Boomer Market . . . . . . . . . . . . . . . . . . . . 62%
4)
Business status**
Independent . . . . . . . . . . . . . . . . . . . . . . 65% Semi-captive . . . . . . . . . . . . . . . . . . . . . . 13% Percentage of Life
Captive . . . . . . . . . . . . . . . . . . . . . . . . . . 18% Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3% insurance selling
5)
subscribers who
years suBscriBed to Life insurance seLLinG * spend 45 minutes
or more with the
20+ years . . . . . . . . . . . . . . . . . . . . . . . . 16% 3-4 years. . . . . . . . . . . . . . . . . . . . . . . . . 22% publication*
10 – 19 years . . . . . . . . . . . . . . . . . . . . . 20% 1-2 years. . . . . . . . . . . . . . . . . . . . . . . . . 16%
5 – 9 years . . . . . . . . . . . . . . . . . . . . . . . 17%
6) time sPent readinG Life insurance seLLinG *
More than 2 hours. . . . . . . . . . . . . . . . . . 10% 45 minutes to 1 hour . . . . . . . . . . . . . . . . 25%
1 – 2 hours . . . . . . . . . . . . . . . . . . . . . . . 26% Less than 45 minutes . . . . . . . . . . . . . . . . 39%
7) years invoLved in the insurance industry**
30 or more years . . . . . . . . . . . . . . . . . . . 25% 5 – 9 years . . . . . . . . . . . . . . . . . . . . . . . 16%
20 – 29 years . . . . . . . . . . . . . . . . . . . . . 26% Less than 5 years. . . . . . . . . . . . . . . . . . . 13%
10 – 19 years . . . . . . . . . . . . . . . . . . . . . 20%
8)
Percentage of Life
individuaL cLients PersonaLLy served in 2010** insurance selling
subscribers who have
500 or more . . . . . . . . . . . . . . . . . . . . . . 13% 100-249 . . . . . . . . . . . . . . . . . . . . . . . . . 29% been involved in the
250-499 . . . . . . . . . . . . . . . . . . . . . . . . . 13% Less than 100 . . . . . . . . . . . . . . . . . . . . . 41% insurance industry for
at least 10 years.
9) averaGe aGe of readers’ cLients**
70+. . . . . . . . . . . . . . . . . . . . . . . . .6% 45-54 . . . . . . . . . . . . . . . . . . . . . . 32%
65-69 . . . . . . . . . . . . . . . . . . . . . . 14% Younger than 45 . . . . . . . . . . . . . . .9%
55-64 . . . . . . . . . . . . . . . . . . . . . . 37%
LifeHealthPro.com * March Ad Effectiveness Study. ** March 2011 Reader Profile Study.
15
media kit 2012
2011 readershiP ProfiLe continued...
10) househoLd Pre-tax income (aLL sources) in 2010*
Production
$300,000 or more . .
$200,000 – 299,999
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
. 9%
12%
$50,000 - $99,999 . . . . . . . . . . . . . . . . . . 23%
Less than $50,000 . . . . . . . . . . . . . . . . . . . 7% Levels*
$150,000-$199,999 . . . . . . . . . . . . . . . . . 15% average: $149,000
$100,000-$149,999 . . . . . . . . . . . . . . . . . 26%
doLLars soLd in the Past 12 months**
11) current net worth of averaGe cLient*
$851k
Life insurance Premiumns
12) finra Licenses currentLy heLd*
(first-year Premiums)
Series 63 . . . . . . . . . . . . . . . . . . . . . . . 31% Series 7. . . . . . . . . . . . . . . . . . . . . . . . . . 17%
annuities
Series 6. . . . . . . . . . . . . . . . . . . . . . . . . . 33% Series 65. . . . . . . . . . . . . . . . . . . . . . . . . 14%
13)
LonG-term care
ProfessionaL desiGnations heLd*
new Paid
insurance
CLU . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19% CLTC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5%
ChFC . . . . . . . . . . . . . . . . . . . . . . . . . . . 11% LTCP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1%
CFP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9%
14) Gender of Life insurance seLLinG suBscriBer*
Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87% Female . . . . . . . . . . . . . . . . . . . . . . . . . . 13%
avg: avg: avg: avg:
5.45 mil 145k 1mil 72k
15) averaGe aGe of
Life insurance seLLinG suBscriBer* 55.3 yrs
Total Paid Personal
Life Insurance
(Face Amount)
LifeHealthPro.com * March Ad Effectiveness Study. ** March 2011 Reader Profile Study.
16
media kit 2012
editor’s mission
Our editorial content is designed to provide innovative and practical sales
ideas, strategies and product information to help life and health insurance
professionals identify opportunities and educate their clients and prospects.
Most of our articles come directly from successful producers in the field,
sharing first-hand the methods and concepts that are generating results. sPeciaL annuaL issue
We provide content across multiple platforms, including print, online, and reach producers with this popular
other eMedia channels to give producers the resource directory that is saved and
tools they need to succeed in the industry. referenced again and again throughout
the year.* this special issue is distributed
Brian Anderson
with the december issue and includes
lists of industry products and service
providers, practical information about
ContaCt tHe LifE iNSURANCE SELLiNG edit team lead and marketing systems, a 2011
advertiser index, marketing perspectives
Editor, Brian Anderson
from leading producers and more!
720-895-1529 banderson@sbmedia.com
Managing Editor, Cory Dahl Bonus distribution at million dollar
720-895-3979 cdahl@sbmedia.com round table, senior market advisor
expo, nafa imo summit, and naiLBa!
Group Editor-in-Chief, James E. Green
813-475-4409 jegreen@sbmedia.com
LifeHealthPro.com 17
*Publisher’s own data
media kit 2012
2012 editoriaL CaLendar
ad materials
issue main theme feature topics special opportunities
Close due
JAnUARY 11/28/11 12/05/11 wealth management Universal Life, Disability Insurance, Executive Benefits, Annuities
Whole Life, LTCI, Critical Illness, Selling To Seniors
FEBRUARY 12/28/11 01/04/12 Life insurance in tax Planning
special feature: Living Legends
MARCH Term Life, Working with BGAs, Disability Insurance,
01/26/12 02/02/12 annuity opportunities survey: BGA/Wholesaler survey
ad effectiveness study Multicultural Markets
Voluntary Life, Advanced Markets,
APRIL 02/29/12 03/07/12 estate Planning
Final Expense, Selling to Women
disability insurance opportunities Universal Life, LTCI, Charitable Giving, Health Insurance,
MAY 03/27/12 04/03/12
(di awareness month) special feature: Living Legends
Whole Life, Retirement Planning, survey: Indexed Annuity Survey
JUnE 04/27/12 05/04/12 the high-net-worth market
Roth IRA Conversions, Indexed Annuities Bonus Distribution: mdrt
the death/survival/Boom of the independent Term Life, Critical Illness,
JULY 05/31/12 06/07/12
distribution Channel Impaired Risk, Selling to Seniors
Life Product Riders, Employee Benefits, Bonus Distribution: senior market
AUGUST 07/03/12 07/10/12 selling to Gen y/Genx/Boomers
LTCI, Annuities, special feature: Living Legends advisor expo
Life insurance opportunities Universal Life, Disability Insurance, survey: Universal Life Survey
SEPTEMBER 07/31/12 08/07/12
(Life insurance awareness month) Estate Planning, Life Settlements Bonus Distribution: naifa
Whole Life, Final Expense, Bonus Distribution: sfsP,
OCTOBER 08/30/12 09/06/12 reaching the middle market
Client Appreciation, Annuities nafa imo summit
Term Life, Variable Products, Disability Insurance, survey: LTCI Survey
nOVEMBER 10/02/12 10/09/12 LtCi opportunities (LTC Awareness Month)
Executive Benefits, special feature: Living Legends Bonus Distribution: naiLBa
DECEMBER 10/29/12 11/05/12 Hybrid Products Survivorship Life, Estate Planning, Health Insurance, Annuities
Unique Features, Editorial Content Year in Review, Bonus Distribution: nafa imo summit,
REVIEW & OUTLOOk 10/16/12 10/23/12 industry trends
Product & Service Listings, Advteriser Product Review naiLBa, senior market advisor expo
IN EVERY ISSUE monthly columns: regular feature topics: monthly departments:
• What’s Going On by Editor Brian Anderson • Producer Profile • now & Then/From The Archives
• Is This About Insurance? by Brent Welch, CLU, ChFC, CFP • Main Theme Producer Roundtable • Points That Help You Sell
• The Investment Edge by Richard Hoe, CLU, ChFC, AEP • Sales & Marketing •• Policy Showcase
• To Your Good Health by David Saltzman, RHU • Practice Management
• Better Prospecting by kim Magdalein
LifeHealthPro.com * Editorial calendar subject to change. 18
media kit 2012
2012 nationaL rates
Size 1X 3X 6X 9X 12X cLosinG dates
full Page $6,585 $6,380 $5,915 $5,570 $5,455
four issue ad Close materials due
2/3 Page $5,560 $5,390 $5,000 $4,700 $4,600
CoLor january november 28, 2011 december 5, 2011
1/2 Page $5,100 $4,940 $4,580 $4,320 $4,230
Gross
1/3 Page $3,950 $3,870 $3,590 $3,350 $3,340
rates february december 28, 2011 january 4, 2012
1/4 Page $3,400 $3,330 $3,100 $2,950 $2,880
march january 26, 2012 february 2, 2012
1/6 Page $2,800 $2,740 $2,550 $2,420 $2,370
april february 29, 2012 march 7, 2012
may march 27, 2012 april 3, 2012
Size 1X 3X 6X 9X 12X
june april 27, 2012 may 4, 2012
full Page $4,790 $4,600 $4,300 $4,050 $3,950
BLaCk
2/3 Page $4,040 $3,900 $3,630 $3,420 $3,350 july may 31, 2012 june 7, 2012
and
white 1/2 Page $3,700 $3,580 $3,320 $3,130 $3,050
august july 3, 2012 july 10, 2012
Gross 1/3 Page $2,900 $2,830 $2,630 $2,500 $2,450
rates 1/4 Page $2,400 $2,350 $2,180 $2,080 $2,030 september july 31, 2012 august 7, 2012
1/6 Page $2,100 $2,050 $1,900 $1,820 $1,750 october august 30, 2012 september 6, 2012
november october 2, 2012 october 9, 2012
canceLLations short rates Payment
Cancellations not accepted after the issue Advertisers will be short-rated if frequency Invoices are dated as of mail date and are december october 29, 2012 november 5, 2012
closing date. originally contracted for is not achieved. sent five days after publication. Payment is
due net 30. All past-due accounts subject to
review &
contract year credits an additional 1.5% interest charge per month. october 16, 2012 october 23, 2012
Advertising must be inserted within one Credits earned by increasing frequency Advertiser and agency will be held jointly outlook
year of first insertion to earn frequency during a contract year will be applied to and severally liable for past-due accounts. In
discount rates. Advertisers placing three future billings. no cash rebates will be the event of nonpayment, Summit Business
or more ads are considered frequency made. Media is entitled to any court costs, collection
contract advertisers. agency, attorney’s fees or other costs, which
aGency commission may result from said nonpayment. 50%
rate ProteCtion 15% of gross billing allowed to recognized advance payment on the first issue charges
Rates are protected from increases during agency on space, color and position, and a credit application are required for all
the 12-month contract period. provided account is paid within 30 days of advertisers who have not established credit
invoice dates. Production charges are not with Summit Business Media.
commissionable.
LifeHealthPro.com 19
media kit 2012
PuBLication trim size
Magazine trims to 7 7/8 x 10 7/8”; keep live matter 3/8” from all sides that bleed. Perfect alignment of type or
design across gutter of two facing pages cannot be guaranteed. Allow a 3/16” safety at gutter of spreads.
Full Page 2/3 Vertical 1/2 Horizontal 1/2 Island 1/3 Vertical
Bleed non-Bleed non-Bleed non-Bleed non-Bleed
8.125” x 11.125” 4.625” x 10” 7” x 4.875” 4.625” x 7.375” 2.25” x 10”
non-Bleed
7” x 10”
full-Page spread half spread horizontal 1/3 square 1/6 vertical 1/4 horizontal 1/6 horizontal
Bleed non-Bleed Bleed non-Bleed non-Bleed non-Bleed non-Bleed non-Bleed
16” x 11.125” 14.875” x 10” 16” x 5.3125” 14.875” x 4.875” 4.625” x 4.875” 2.25” x 4.875” 4.625” x 3.625” 4.625” x 2.375”
LifeHealthPro.com 20
media kit 2012
hiGh imPact advertisinG
ask aBout insert Business rePLy card
onLine Distribute printed brochures by inserting Make it easy for readers to ask you for
hiGh imPact them or tipping them on your ad into √ more information by binding a business
the magazine. It’s a simple, yet high- reply card next to your ad.
oPPortunities! impact approach to getting a prospective
client’s attention.
Poster
Make a HUGE impact by inserting a folded
GatefoLd poster into the magazine. Give readers a
Increase your ad size — and reason to put your message on their wall.
how well your ad is recalled
by readers — by placing your
marketing message across three
pages.
Post-it note
Give your ad a “personal” feel by sticking
cover wraP/tiP on a Post-It note on top of your ad.
Grab readers’ attention before they even read the
COVER WRAP
magazine with a custom designed cover treatment
on top of the front cover. POLYBAG
PoLyBaG insert
INSERT
Insert your pre-printed
brochure into a plastic
polybag that helps protect
french door subscribers’ copies.
Produce a partial cover wrap that ensures
that readers see your message the minute
their issue arrives.
BeLLy Band
Direct readers right
BELLY BAND to your ad inside the
magazine with a printed
paper band that wraps around the outside
of the magazine.
LifeHealthPro.com 37
media kit 2012
Print Production sPecs
diGitaL ad requirements color proof is not provided, the Life/Health Group will not additionaL services and fees
Preferred format: be held responsible for exact color reproduction.) If no • Colors: Pantone matched color: $525 extra
PDFX1A with fonts and 300 dpi images embedded SWOP proof can be provided, you must include a black- • Metallic Pantone or specialty ink: $850 extra
and-white proof as an indication of content. • Bleed: 15% extra
Acceptable file formats include:
Ads To Be Produced By Life Insurance Selling, National
• Premium Placement: 15%+ extra, available only
• Adobe InDesign CS2-CS5 – include all Mac screen and on a 12x commitment.
printer fonts and all resources placed in the layout. Underwriter Life & Health or Senior Market Advisor
• Inserts: Please contact your account executive
• Adobe Illustrator CS2-CS5 – images must be linked If we are building your ad, you must provide the for a quote.
(not embedded) and included, fonts must be changed following materials:
to outlines.
• Typewritten text Late fees
• Adobe Photoshop CS2-CS5 – must be a CMYK, 300 • Photographs, transparencies or prints
resolution, layered Photoshop document with all Advertising materials received after artwork deadline dates
fonts included. • A clean black-and-white logo or digital file of the logo will be assessed a $100 late fee. All advertising materials
saved as a vector EPS (Illustrator or Freehand)
• Any ads created on a PC platform must be processed received more than five business days after the artwork
into a PDFX1A prior to submission. • A brief indication (mockup) or written description of deadline date will be assessed a $200 late fee.
your concepts for the ad
Please call for detailed instructions.
Failure to supply all necessary resource files and fonts may
suBmission of materiaLs Production charGes
result in additional charges. If additional work is necessary The LifeHealth Group has complete production facilities
Ads may be submitted to the ftp site, ftp.nuco.com/
to ensure proper output, additional production charges may available, including ad design, layout and copy writing.
incoming. Ads may also be shipped on a Macintosh-
apply and advertiser will forfeit any camera-ready discounts. There will be a minimum production fee of $45 for any
formatted CD or DVD to: Life Insurance Selling
If delays due to missing resource or font files are incurred, a work done.
or National Underwriter Life & Health or
$100 late charge will apply.
Senior Market Advisor
Attn: Advertising Coordinator
Preferred coLor Guidance
5081 Olympic Blvd.
TR001 SWOP certified color proof of the ad. A non-
Erlanger, KY 41018
SWOP certified color proof is not considered color
800-544-0622
accurate and will not be provided on press. (If an accurate
LifeHealthPro.com 38
media kit 2012
More than 9 in 10 cMos believe that custom
content has a positive effect on audience attitudes,
strengthening the bond with consumers.
~Source: Custom Content Council, April 2011
key Benefits custom soLutions
• Position and differentiate
your company Bringing companies and customers together through the power of communication. That’s the focus
of Summit’s Custom Media Group. We work closely with clients to construct extraordinary media
• Provide comprehensive introduction
experiences through live events and custom publishing products in print and digital formats. Drawing
of new product/service
on the resources of Summit Business Media’s extensive network of editors and subject-matter experts,
• Create one-on-one marketing tools we help clients produce attention-getting, credibility-inspiring, memorable interactions.
for existing customers and prospects
• Provide a unique platform to reach
Life and Health Insurance Advisors
• enewsletters
• Custom Publications
• Diverse, measurable and effective
opportunities to satisfy your • web seminars
marketing objectives.
• roundtables
• microsites
• surveys
• Live events
• white Papers
LifeHealthPro.com 39
media kit 2012
contact us to discuss how we can help you develop a
custom customized marketing plan to meet or exceed your goals.
offerinGs
surveys
Ask questions. Get
answers. Contribute to
deeper understanding of
important topics.
enewsLetters
microsites
Create a customized Capitalize on the large scope
eNewsletter sponsored of visitors to industry specific Live event series
by your brand websites and portals with a Learning-rich and highly intimate, event series
custom-designed microsite. combine impactful speakers, presentations and
subject matter with exactly the audience you’re
looking for.
roundtaBLes
Feature moderated discussion
between our editors and the
sponsors’ key executives covering
a topic of interest in the industry.
The discussion is published in one
of our magazines and allows the
sponsor to position their brand as
an industry thought leader.
LifeHealthPro.com 40
media kit 2012
LeveraGe the Power of
summit Business media
The Life and Health Insurance Group is a division of Summit Business Media, the leading B2B media and
information company serving the insurance, financial, legal and investment advisory markets. Summit strives
to be “The Next Generation of Business Information” for executives and practitioners by providing breaking
news and analysis, in-depth practice management strategies, business-building techniques and actionable
data. Summit services the information needs of its customers through numerous channels, including digital,
In print and online, National Underwriter offers a full
print, and live events. Summit publishes 16 magazines and 150 reference titles, operates 20 websites and
range of insurance resources for agents. Resources
hosts a dozen conferences, including the world’s largest mining investment conference held each year in
include our popular Tools & Techniques series. Part
South Africa. Summit’s Marketing Data division provides detailed information on millions of benefits
reference resource, part lucrative sales guide, these
plans, agents and advisors in the U.S.
books deliver succinct solutions and in-depth coverage
for a range of specialties, from life insurance, retirement
Summit employs 350 employees in ten offices across the United States. For more information, please visit
income planning and more. National Underwriter
www.summitbusinessmedia.com.
delivers resources in a dynamic, up-to-date online
format, including Tax Facts Online, Tools & Techniques
As part of the Summit Business Media suite of products, the Life and Health Group offers unmatched
Online, OnlineAUS: Advanced Underwriting Series,
cutting-edge technologies and resources from our team of experts to help you reach your marketing goals.
and the new Advisor online. Over a quarter of a million
professionals are using our products and services each
Agent Media, with a database representing nearly every licensed agent and registered year. Learn more at NUCOStore.com
rep in the U.S., is the one stop marketing resource for a wide range of direct
marketing needs.
ProducersWEB.com is the leading online lead generation destination for advertisers
looking to reach insurance and financial professionals.
LifeHealthPro.com 41
media kit 2012
contact us
PuBLishers saLes rePresentatives
senior account senior account
GrouP PuBLisher
executive executive
Dave O'Neil
Craig Clynes Susan Gould, CLU
720-895-1532
314-824-5501 314-843-6877
doneil@sbmedia.com
cclynes@sbmedia.com sgould@sbmedia.com
PuBLisher
Life insurance Selling account
territory vice
and LifeHealthPro.com executive
President
west coast
David Weidinger
John K. Moore Colleen Carlberg
678-288-2014
314-824-5539 720-895-1534
dweidinger@sbmedia.com
jkmoore@sbmedia.com ccarlberg@sbmedia.com
PuBLisher
National Underwriter
Life & Health, Senior Market senior account senior account
Advisor and LifeHealthPro.com executive: east executive: west
Tashawna Rodwell B. Candi Thomas Sean Tyhurst
720-895-4989 720-895-1533 813-475-6016
trodwell@sbmedia.com bcthomas@sbmedia.com styhurst@sbmedia.com
LifeHealthPro.com 42