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Castrol Professional Launch – The Joy Of Partnership

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					Castrol Professional
Launch – The Joy Of
Partnership



Castrol, world leader in lubrication solutions partnered
with BMW, world leader in automobiles to launch Castrol
Professional – a specialized lubricant custom-made for
BMW cars.
A gleaming BMW X6 on display welcomed the BMW
After Sales Managers at the Westin Hotel, Gurgaon. The
journey of Castrol’s international association with BMW
which began in 1999 was beautifully depicted through the
creation of the Castrol-BMW Heritage Wall, which traced
the milestones along the way right till the year 2011,
when Castrol partnered BMW in India.
Castrol COO Ravi Kirpalani and BMW after Sales
Director Stephan Rausch drove right on to the stage in a
sporty BMW Z4 for the grand reveal of the Castrol Edge
Titanium, which was done through a mesmerising UV
dance performance to highlight the special attributes of
the product.
The product reveal was followed by a detailed
walkthrough in the Experience Zone, a series of
interactive learning cafes specially set up to educate the
guests on the product attributes and performance
parameters.
Showtime is Event Agencies India providing CRM India,
conferences India, experiential marketing India and
corporate live experience India Services. Showtime
Events has conceptualized & conducted over 2,000+ live
client experiences using world-beating technology. Please
visit www.showtimegroup.in or call at +91-11-26389421-
22-23 for more details.

				
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Description: Showtime is Event Agencies India providing CRM India, conferences India, experiential marketing India and corporate live experience India Services.