VIEWS: 21 PAGES: 6 CATEGORY: Online Business POSTED ON: 1/10/2012
Netseek Internet Marketing is a privately held Australian organisation specialising in the areas of online marketing.
If you're relatively new in the field of landing page optimisation, you will love these five tips. They are meant to be implemented without having to go through so much technical stuff. You can implement them today. So, if you want to achieve a landing page that converts, go share this article with your programmer and get things moving. First of all, you need to design the page based on your target market. Design is an area often forgotten by beginners when it comes to landing pages conversion optimisation. That's because they settle for templates they get for free online. You can do this provided you've done some prior research about your target market's preferences. Here's an extra tip: blue is proven to convert in niches targeting professionals and executives. Next, use your target market's lingo. A "lingo" means the specific language used in a particular field of interest. For example, sports writers use a certain lingo. This is true in landing page optimisation too. Go read online forums where your prospects participate. Use their own words in persuading them to take action. They will immediately feel a sense of identification and trust the page. Third major tip: give them something free. The rule here is keep it related to the product you are selling. If you're selling training videos, you might want to give them access to a snippet of one of your best videos. You can also use a special report in the form of an e-book. The most common landing pages conversion optimisation tactic is to grant them access to your newsletter. Read next tip. Always use an auto-responder. You need to make sure the prospect gets an email from the moment he or she opts into your landing page. Introduce yourself a bit and give him the links to important pages like Contact Us or About Us. They expect to hear from you immediately. Finally and perhaps most importantly, test your page. Landing page optimisation is all about finding and using what converts. There's no instant magic formula that can guarantee you optimum results right off the bat. You need to run at least a split test, wherein your traffic is split into viewing two separate pages. See which converts better and use that one. If you're new to landing page optimisation, reading more about it online is the best way to get going. You can also choose to consult experts who can help you. But for now, use these five tips.
Pages to are hidden for
"Landing Page Optimisation – 5 Conversion Tips"Please download to view full document