Mission: MADD Canada’s Red
To Ribbon Flies Again
Stop MADD Canada’s red ribbon is a simple, yet “This little red ribbon packs a big message,”
powerful, symbol in the fight to stop impaired Ms. Dubyk said. “It reminds people to plan
driving. For 24 years now, the red ribbon has ahead for a safe ride home if they’re going to
Impaired flown during the holiday season to remind
people to plan ahead and drive sober.
be drinking. It reminds people that impaired
driving put lives at risk. It reminds people
that the deaths and injuries resulting from
Driving As MADD Canada National President Denise
Dubyk explains, “every red ribbon represents
this violent crime are needless and totally
someone who has made the commitment to
And always drive sober. It means our roads and
communities are a little bit safer.”
MADD Canada hosted a national launch for
To this year’s Project Red Ribbon campaign at
Province House in Halifax, where we were
joined by the Honourable Bill Estabrooks,
Support Minister of Transportation and Infrastructure
Renewal for Nova Scotia; the Honourable
Ross Landry, Minister of Justice and
Victims Attorney General for Nova Scotia; and Halifax
Regional Police Chief Frank Beazley. We were
also pleased to welcome representatives “Allstate Canada has been proud to partner
Of from our Project Red Ribbon sponsors: Title
Sponsor Allstate Insurance’s Mike Duffy,
with MADD Canada for almost 25 years. Our
agents were part of this campaign in its early
Agency Manager for Halifax Region; and days and we’re proud to be here again this
This Official Sponsor Irving Oil’s Neil Moore,
Canadian Operations Manager. Following an
year, helping to spread this important, life
saving message,” said Allstate Insurance
official ribbon cutting ceremony, red ribbons Company of Canada President and Chief
Violent were tied to MADD Canada’s KIA Soul, which
is adorned with our messaging and logos.
Executive Officer John O’Donnell. “At
this time of year especially, when social
gatherings and holiday toasts are common,
Crime. The red ribbon is a strong symbol of each
wearer’s commitment to sober driving. It
all Canadians need to be reminded of the
power they have to stop impaired driving and
also serves as a tribute to all victims who
make our communities safer.”
have been killed or injured in impaired driving
crashes. Every year, approximately 1,200 Working together with Allstate Canada, and
people are killed and 68,500 are injured in other sponsors such as Irving Oil, MADD
impairment-related crashes. Canada, its volunteers and supporters plan
More on page 2
Red Ribbon Flies Again Matters
continued from page 1
to distribute millions of red ribbons across the country
between now and January 3, 2012 when the campaign Project Red Ribbon
MADD Canada’s red ribbons are available through the
MADD Canada web site, Chapters and Community
Leaders and Allstate offices across the country. Red
ribbon car magnets are available at Canadian Tire
stores. MADD Canada is also offering a text-to-donate
program. Show your support for Project Red Ribbon by
texting “ribbon” to 45678 to make a $10 donation. In Title Sponsor
return, you’ll receive a special red ribbon pin. (You will be Allstate Insurance Company of Canada
asked to send a second text to “MADD” and receive a
link to a secure web page to input your mailing address Irving Oil
to receive your pin.) Your donation will be added to your
cell phone bill. Corporate Sponsors
BMO Financial Group
LCBO Employees, Customers
Show Their Spirit of Giving
In Ontario, MADD Canada’s red ribbon will be front and “As a socially responsible retailer, LCBO is a longstanding
centre at LCBO outlets during the month of December, supporter of MADD Canada’s goal to help prevent
as the corporation embarks on its annual Spirit of Giving drinking and driving,” said Bob Peter, LCBO President
campaign. & Chief Executive Officer. ”Programs like Damages
deliver impactful anti-impaired driving messages and
Each year, for the full month of December, LCBO asks strategies. We’re pleased to raise funds so students
customers to support MADD Canada and four Ontario across Ontario can receive such an effective educational
children’s hospitals through donations at the checkout. program.”
This year’s campaign promises to be bigger and better
than ever, as LCBO employees at checkouts will be MADD Canada thanks LCBO, its employees and its
asking shoppers to add a $2, $5 or $10 donation to customers for their generous and ongoing support
their purchase or deposit their loose change in the to help produce and deliver effective programs that
MADD Canada Project Red Ribbon boxes. (In previous resonate with students and help them understand the
years, staff asked for $2 donations or change for the power they have to stop impaired driving.
Project Red Ribbon coin boxes.)
LCBO hopes to top the almost $1 million raised last
December for MADD Canada.
Thanks to the generosity of LCBO customers and
employees, the funds raised last December will result
in more than half a million students experiencing this
year’s School Assembly Program, Damages, and learning
how to make safe, responsible choices to help stop
impaired driving. In each of the past two years, LCBO
Page funds have been used to pay for 600 free screenings of
Two MADD Canada’s school program in Ontario.
National President’s Message
Coping With Loss During the Holiday Season
Hustle and bustle, tidings of good all right to cry for our loved one. We know that we can
cheer, Christmas carols, messages grieve the fact that Darryl is not with us for Christmas,
of peace and joy are now all around no matter how long it has been. We know that whatever
us. It can be an especially difficult works for us, in terms of keeping or changing our holiday
time for victims of impaired driving traditions, is okay.
as we learn, again, how to juggle
our emotions. If you or a loved one is having a tough time this year, I
invite you to read the MADD Canada Holidays & Hope
The holiday season floods our publication for ideas and tips – like those listed on this
hearts with memories of loved page – that might help you navigate the emotional road
ones killed and those struggling this holiday season takes us down. And if you need to
with injuries as a result of impaired driving. Sadly, we talk to someone, never forget that support from MADD
know there are many families who now face their first Canada’s Victim Services is just a phone call away.
Christmas after the devastation of an impaired driving
crash. Being part of the MADD Canada family fills me with
strength. Knowing others understand is comforting. I
My family faced that first Christmas in December know I can reach out when I need to be comforted and
2000. My son-in-law, Darryl, was killed in an impaired that gives me strength to help support my daughter and
driving crash in May of that year. His wife Tammy and grandsons. This energy comes from my MADD Canada
two young sons – Dylon, 6, and Joshua, 2 – were left to family - where there is always a hug and a listening ear,
mourn. As Christmas drew near, we had absolutely no a friend on the phone.
comprehension of what it would look like. My daughter
tried her best to carry on with traditions that were I wish you all peace, health and comfort this holiday
meaningful to the boys, yet the reality that nothing would season.
ever be the same continually broke her down.
Since that Christmas, we have moved forward while
never forgetting. We find great comfort in knowing that
we are not ‘expected’ to heal in a specific way or within Denise Dubyk
a specific time. We know that, after 11 years, it is still National President
Holiday Coping Tips
Continuing the holiday traditions after the loss of a loved one can be overwhelming and painful. The following checklist -
taken from MADD Canada’s Holidays & Hope - may be a useful guide to planning what will work for your family this year.
For the full checklist, or for other tips and coping strategies, go to http://www.madd.ca/english/services/resources.
html or you can call 1-800-665-6233, ext. 222 to receive a copy of the brochure.
Check what you would traditionally do and then circle what you might want to do this year.
Share this with your family or have them do one of their own and compare notes.
Decorations m Invite friends over m Bake the usual holiday foods
m Decorate as usual m Eat alone m Buy the usual holiday foods
m Modify your decorations m Change time of dinner m Go to religious services
m Ask for help m Change routine of dinner, such as, m Do not attend religious services
m Let others do it this year do a buffet m Attend the religious service but at a
m Make changes, such as: an artificial m Change location of dinner, eat in a different time
tree instead of a real one different room m Attend a totally different service in a
m Have a special decoration for your m Ask for help different place
loved one m Cook something special to honour m Spend quiet time alone
m Eliminate the tree or other your loved one m Visit the cemetery
decorations Traditions m Open gifts on Christmas eve
Dinner m Keep the old traditions m Open gifts on Christmas day
m Prepare as usual m Attend holiday parties
m Go out for dinner m Go to an entirely new place Page
Bringing Campaign 911 to the Waterways
Boating season is still months away but MADD Canada Alcohol is a factor in more than 40% of recreational
is already gearing up to spread the message about boating fatalities. Thirty-seven per cent of boaters in
sober boating with more Report Impaired Boating – Canada admit to consuming alcohol every time they
Call 911 signs, thanks to a new grant from Transport boat, and nearly two-thirds admit to consuming alcohol
Canada. sometimes when boating.
In 2010, MADD Canada received a Transport Canada With this year’s grant, MADD Canada hopes to install
grant for a pilot project to install 50 Report Impaired 100 more signs across the country. This year’s project
Boating – Call 911 signs at marinas, docks and boat also includes the production of a radio PSA to air during
launches in Ontario, the Atlantic Region and British the 2012 boating season to raise further awareness
Columbia. The signs were part of an overall effort to about the risks of impaired boating.
raise awareness about the dangers of operating a boat
while impaired and to let the public know that they The signs are a partnership between MADD Canada,
should report suspected impaired boaters. Transport Canada, local police services, emergency call
centres, municipalities and public and private marinas.
Mark Your Calendars for 2012 National Conference
for Victims of Impaired Driving
MADD Canada’s National Conference for Victims of The highlight of the weekend is the National
Impaired Driving (formerly known as the National Candlelight Vigil of Hope and Remembrance to be
Victims’ Weekend) is taking place in Toronto, Ontario held on the evening of April 28. For more information
on April 27-29, 2012. A weekend of informative, on the weekend, contact firstname.lastname@example.org or visit
healing presentations and workshops is planned. the Victim Services section of our web site.
Impaired Driving: It Will Cost You Big Time
A new MADD Canada video and brochure, entitled Impaired
Driving: It Will Cost You Big Time, is available in Ontario to outline
the significant administrative and legal consequences of impaired
driving charges in that province.
Learn more about Ontario’s longer suspension periods, alcohol
education and treatment programs, vehicle impoundment and
ignition interlock program by viewing this video or downloading the
brochure from our web site.
MADD Canada thanks the Ministry of Transportation of Ontario for
their generous support of this project.
Gold Technology Partner
Page Alcohol Countermeasure Systems
Allstate Insurance Company of Canada
Fonora Textile Inc.
Hill Street Marketing Inc.
Proud maker of MADD Virgin Drinks
Impact Auto Auctions
MADD Canada is pleased to announce the
Automotive Recyclers of Canada (ARC) as the Title Car Rental Sponsor
Sponsor of our 2012 Campaign 911 program. Discount Car and Truck Rentals Limited
ARC’s Board Chair, Wally Dingman, presented a
cheque for $100,000 to MADD Canada National Corporate Supporters
President Denise Dubyk at the Leadership BMO MasterCard
Conference in September. Fine Lines Sign Co. Inc.
Become a Guardian of Hope
and save lives this Holiday Season
Join MADD Canada today How monthly giving
by making a monthly gift. benefits you:
Your monthly gift provides a consistent and reliable It’s easy. Just tell us whether you would prefer to use
source of funding for our programs and services. your chequing account or your credit card.
Your monthly gift is cost-effective. Pre-authorized It’s flexible. You’re in control. You can increase,
donations can be processed more efficiently than decrease, pause or stop your donations at anytime.
single gifts, leaving even more money to support our It’s convenient. You’ll receive a consolidated charitable
life-saving programs. We guarantee that a minimum receipt for all your donations for the previous year in
of 97% of your monthly gift will be directed to our late February.
It’s rewarding. By joining Guardians of Hope, you will
Your monthly gift will help receive our quarterly newsletter, MADD Matters, plus
ensure that we are able to our annual report. You will also have the satisfaction of
continue to reach people with knowing you are helping to secure a better future for all
our life-saving message before of us. Together, we can make a difference.
so many more lives are lost.
To join today, please contact Dawn Regan, Director of Public Awareness & Partnership Campaigns, at 1-800-665-6233, ext. 223.
Allstate’s Dave Pereira Takes on President
Role with MADD London Chapter
This past September, MADD “After my initial involvement with Project Red Ribbon,
London Chapter suffered a things sort of developed organically,” says Mr. Pereira.
tremendous loss when Chapter “I found myself getting involved in more events and
President Maggie Doran passed fundraisers as the year went on.” His involvement
away after a courageous battle increased over the years and he eventually joined the
with multiple sclerosis. Dave Board of Directors of MADD’s London Chapter, serving
Pereira, a long-time MADD Canada as Director-at-Large.
volunteer and Assistant Director
of Business Development with Mr. Pereira knows he has big shoes to fill as the new
Allstate Canada, stepped in as the new President of the Chapter President, but is confident in his team’s direction.
Chapter. “I think our main priority will be to carry on with the work
the board has prioritized. We have a lot of exciting
Dave moved to London four years ago to begin a new fundraising initiatives on the horizon, and we’ve laid the
role within Allstate Canada. It was then that he first groundwork for some thrilling projects going forward.”
volunteered as the Allstate Canada liaison for the launch
of MADD London’s Project Red Ribbon campaign. He The Chapter has already donated a breathalyzer to the
remembers it as a powerful experience, and one that London Police Service as part of its 2011 initiatives and
motivated him to get further involved with MADD Canada. has big pursuits planned in 2012, including revamping
the Chapter offices, putting together a new web site, and
exploring social media sites like Facebook and Twitter to
engage new volunteers and grow the Chapter.
School Assembly Program (2011-2012) Damages
Government of Community Sponsors
British Columbia Alberta Traffic
Kia Canada Inc.
Government American Eagle
Insurance (SGI) Outfitters Foundation
Company of Canada
Saskatchewan British Columbia
Liquor and Gaming Auto Recyclers
of Canada Ltd.
Fine Lines Sign
Corporate Sponsors Company
ARC Resources Ltd. Newfoundland
Prince Edward Island
Husky Energy Liquor Control Commision
MJM Productions RBC Foundation
Winners Merchants Car Rental Sponsor
International Discount Car and
Truck Rentals Ltd.
Page Liquor Corporation
Looking at the Success
of Call 911 Programs Matters
MADD Canada launched Campaign 911 in 2007 to • The increase in calls to 911 to report suspected
empower the public to call 911 to report suspected impaired drivers ranges from 45% to 80% in the
impaired drivers. Through signs, billboards, public first year of the program implementation, and the
service announcements and other materials, Campaign increase in impaired driving charges and roadside
911 provides the public with information on the possible licence suspensions ranges from 30% to 80%.
signs of an impaired driver, tips on what to do and safety
reminders. • Police interception rates of 911 calls range from
20% to 50%.
We knew the program would result in more impaired
drivers being taken off the road and, as a result, reduce • Between 35% and 45% of vehicles intercepted by
the chances of crashes, deaths and injuries. The police are charged with an impaired driving offence.
challenge lay with raising awareness about the program
In cases where police are not able to intercept the
among the public and, specifically, changing the way
vehicle, follow-up is crucial. Many police services
people thought about 911. When the program started,
follow up, via personal visits or letters, to the owners
many people did not think impaired driving was a serious
of vehicles which were reported in suspected impaired
enough reason to call 911; they did not consider it an
The importance of that follow-up is illustrated by data
Five years later, public perception about the use of 911
collected by the Saint John Police. In Saint John,
to report impaired drivers has changed dramatically.
police collected information on the number of repeat
Today, more and more people are calling 911 to report
occurrences of 911 calls for the same vehicle. They
found that 25% of repeat 911 calls come within 30 days
of the first call. Over a 10-year period, Saint John had
64 alcohol-related crashes that resulted in fatalities or
injuries. Twenty-six of the vehicles, or 41%, had been
Public c ighway 17 previously reported in a 911 call.
drunk driver off H
North Bay Thanks to the efforts of police, governments, traffic
June 15, 2 safety organizations and community groups, Call 911
rts police t programs are making a real difference. For every im-
911 call ale
paired driver taken off the roads as a result of a 911
alleged dru call, that is a potential crash avoided, a life saved or an
Herald injury prevented.
May 5, 20
Plans are well underway for our 2012 Campaign 911
program. Our new Title Sponsor, the Automotive
Recyclers of Canada (ARC), is on board and we are
We are proud of the role Campaign 911 has played planning a multi-site launch for the annual program in
in this important shift. Working with police services, the spring. Watch the next issue of MADD Matters for
municipal, regional and provincial governments, traffic more news on Campaign 911.
safety organizations and other community partners,
MADD Canada has helped bring Call 911 programs
to communities in Newfoundland & Labrador, Ontario, Campaign 911 Sponsors
British Columbia, The Yukon and New Brunswick. There
are also province-wide programs in Prince Edward Island,
Saskatchewan, Nova Scotia, Manitoba and Alberta.
So what have we learned over the past five years? We Title Sponsor
know that effective call 911 programs with appropriate
signage in the right locations, combined with public Automotive Recyclers of Canada
education and awareness about the program, effectively
increase calls to report impaired drivers and increase Official Sponsors
impaired driving charges resulting from 911 calls. Allstate Insurance Company of Canada
Taking a general snapshot at various campaigns across Maritime-Ontario Freight Lines Limited Page
the country, we know:
In British MADD Whitehorse Chapter held its Icon
Fundraiser at Extra Foods raising over
MADD Red Deer & District Chapter held
its 19th Annual Candlelight Vigil of Re-
Columbia/Yukon… $560. membrance and Hope in November at St
Luke’s Anglican Church. As Chapter Presi-
dent Aleta Neville said, the vigil is “a spe-
cial opportunity for families of those killed
and injured to remember and honour their
MADD Kamloops Community Leader Rox-
anne Engli was on hand to present Dam-
ages, MADD Canada’s School Assembly Pictured here are President Daniela
Program to students at Twin Rivers Sec- Martinson and Administrative Assistant
ondary in Kamloops in October. CFJC TV Talitha Emsley.
attended and spoke to students after the
presentation to get their reactions.
In the West…
MADD Central Okanagan Chapter attend- MADD Winnipeg Chapter unveiled a me-
ed a volunteer recruitment event at Par- morial bench at The Forks in October.
kinson Recreation Centre this summer. With many victims, dignitaries and volun-
The Chapter had a fantastic response teers in attendance, the bench was un-
and have signed up new volunteers to join veiled as a reminder to everyone to take a
their group. moment to remember the many innocent
people who have been killed or injured
in impaired driving crashes. The bench,
created from beautiful pink marble, will
forever be a place for people to stop and
reflect. MADD Brampton and MADD Mississauga
Community Leader groups participated in
the Credit Valley Hospital Workplace Fair
Pictured here are Eva Gainer (left) and in October by setting up an awareness
Vicki Travis. display. In November, both groups shared
proceeds from the “Lose Your Spare Tire
MADD Upper Fraser Valley Chapter host- with Us” event, a specialized abdomi-
ed a barbeque at a local Thrifty Foods nal and core workout session with Peter
grocery store. The Chapter raised aware- Pereira of Fit2Touch.com, held at Emil V.
ness and funds all while customers en- Kolb Centre.
joyed a great barbeque lunch.
MADD Durham Region Chapter hosted its
In this picture are, (back row, left to right) annual Project Red Ribbon launch in part-
Minister of Justice and Attorney General nership with the Durham Regional Police’s
Andrew Swan; Cpl. Miles Hiebert, RCMP; holiday sobriety check point campaign
(front row, left to right) Louise Knox, MADD kick-off at Uxbridge High School in No-
Canada Chapter Services Manager; Ward vember. In October, the Chapter launched
Keith, Registrar of Motor Vehicles for a creative contest that encouraged their
Pictured here are Jo Anne Taylor (left) and Manitoba Public Insurance and Executive members and volunteers to secure red
Andrea Seymour. Director, Driver Safety & Regulatory Con- ribbon box locations. Two lucky winners
trol; Devi Sharma, City of Winnipeg Coun- won a pair of tickets to an Oshawa Gener-
MADD Metro Vancouver Chapter hosted cilor; and Doug Mowbray, MADD Winnipeg als game in December.
its 4th annual Strides for Change Walk on Chapter President.
September 11, at Central Park. Everyone MADD Niagara Falls and St. Catharines
had a great time and they were able to MADD Edmonton and Area Chapter Community Leader groups attended and
show off their new MADD Metro Vancou- hosted its Annual Candlelight Vigil in set up an interactive awareness display at
ver red tents. early December at the Holy Trinity Angli- Brock University’s Health Fair in Novem-
can Church. Expected guests included ber. It was their first event as Community
Mayor Stephen Mandel and members of Leaders for MADD Canada.
the EPS and RCMP Honour Guards. The
service included a choir and bagpipe and MADD Ottawa Chapter participated in
Page concluded with the lighting of candles for the annual Mums for Thanksgiving deliver-
loved ones. ies in late September and early October.
Later in October, the Chapter held their MADD York Region Chapter hosted their
4th annual MADD Dash/Strides for Change annual Project Red Ribbon launch in part-
event and organized a Candlelight Vigil at nership with York Regional Police’s sobri-
the Centennial Flame: on Parliament Hill. ety checkpoint in late November at St.
The Chapter also launched their annual
Project Red Ribbon campaign breakfast
awareness fundraiser in late November
at Broadway Bar & Grill, Prince of Wales
Lastly, the Chapter launched their annual
Project Red Ribbon campaign by hosting
a brunch in early November at the Porcu-
pine Dante Club. Maximilian Kolbe High School in Aurora.
Pictured here are some of the volunteers
MADD Toronto Chapter participated in a that gathered at the Chapter’s 3rd an-
number of community events in the fall. nual Strides for Change event at Nascar
Pictured here are: Marlene Stephens, Speedpark in Vaughan earlier in the fall.
Chapter President; Sgt. Jack West - Traf-
fic Services 51 Division; and TTC driver
Pictured here are: Marc Gagnon, Theresa Danny Cross during a daytime sobriety In Quebec…
Malham and Dorothy and Gaétan Gen- checkpoint and Choose Your RIDE display.
dron at the Chapter’s MADD Dash/Strides In September, the Chapter partnered with To launch the 2012 Project Red Ribbon
for Change event. the St. Clair Garden Business Improve- campaign, MADD West Island attended
ment Area. They arranged a smashed the annual Drug and Alcohol Awareness
MADD Sudbury Community Leader car, set-up an awareness display and Day at John Abbott College where stu-
group organized a mall display in mid-No- helped secure silent auction donations dents got to meet with the Chapter’s
vember as part of their Project Red Rib- for the annual Corn Fest event. members, ask questions and get to know
bon Campaign kick-off and participated in
the Greater Sudbury Santa Claus Parade
later in the month.
MADD Timiskaming & Area Chapter
partnered with a grade 11/12 Health
Care class in late October to organize
a dramatic “dead day” at Timiskaming
District Secondary School. Thirty-six stu- our organization a little better. They also
dents participated and created the t-shirt had the chance to try on the Fatal Vision
that was worn by the students. Later, on goggles and to pick up red ribbons and
the same day, a mock crash was held in bookmarks while having a taste of the
the school parking lot in partnership with The Chapter received proceeds from the mocktail provided by the College.
police, fire and ambulance. silent auction. Lastly, the Chapter held
their annual Project Red Ribbon launch in MADD Beauce has partnered with the lo-
early November at Toronto Police Head- cal police force and Operation Red Nose
quarters. Chaudière in a tour of local schools dur-
ing the month of November. Red ribbons
The MADD Windsor & Essex County were distributed as part of the Project
Community Leader group launched their Red Ribbon campaign and awareness
annual Project Red Ribbon Campaign in was provided to students prior to the
Pictured here are some of the students early November at a local Allstate office holiday season. Furthermore, the MADD
that participated in the dramatic “dead
MADD Timmins & Area Chapter orga-
nized a voluntary toll/plaza blitz. Pictured
here are some of the Chapter volunteers
in action that day. The Chapter also
participated in a “Welcome to Timmins
Night” event hosted by the city. This was (Dougall location). Also in November, two Beauce KIA Soul will be on display in
a great opportunity for Chapter members local fraternities held car smashes with December at Operation Red Nose’s Com-
to showcase MADD Timmins & Area all proceeds going to the MADD Wind- mand Centre. Ribbons and bookmarks
Chapter activities and recruit some new sor & Essex County Community Leader will be handed out to drivers using the Page
volunteers. group. service all through the holidays.
and MADD Lunenburg Queens. On the
In the Atlantic Region… last day of her tour, Denise was also The MADD Cumberland County Chapter
guest speaker during the MADD Char- is pleased to be a sponsor with the lo-
The MADD Bay of Fundy Chapter was
lotte County Project Red Ribbon launch cal Amherst Police Department in host-
pleased to host the 3rd annual “Song
(pictured here) in St. Stephen, NB. ing this year’s Operation Christmas. The
Writers Circle” in Middleton, Nova Scotia.
Nova Scotia Department of Justice in
This year’s fundraising event featured lo-
conjunction with Municipal Police Depart-
cal musicians from across the province.
ments from across Nova Scotia as well
as RCMP Military Police, Vehicle Compli-
MADD Bay St. George Chapter in Ste-
ance and the Department of Transporta-
phenville, NF was successful in secur-
tion, will be hosted by the Amherst Police
ing funding to co-host a conference “It
Department in this 2-day event to kick off
Takes a Village” targeting middle and
increased enforcement in sobriety road
high school aged youth in their region.
checks for the Christmas season.
Throughout the conference, youth were
challenged to consider responsible
Several Chapters have chosen this time
choices including the impact of drug
of year to hold a Candlelight Memorial
and alcohol impairment among their age
Many other Chapters reported success- Event to honour the lives of those lost
group. MADD Atlantic Regional Director,
ful Project Red Ribbon launches including due to an impaired driving crash.
Paul MacKenzie, presented the keynote
MADD Charlottetown, at the Charlotte-
speech on the second day of the confer-
town Mall. The MADD Kent County event
On that same weekend, several other
Newfoundland Chapters including MADD
Bay of Islands, MADD Exploits Valley
and MADD Gander participated in a Vol-
unteer Training Day in Grand Falls, Wind-
Several MADD Chapters in Nova Scotia
were honoured to have National Presi-
dent Denise Dubyk attend their local
Project Red Ribbon launches during her
(pictured here) was supported by the
5 day tour in the Halifax area. Among
Saint Paul Fire Department. MADD East Picture here is MADD Labrador’s Candle-
those were MADD Halifax, MADD An-
Prince held their launch in conjunction light Vigil.
napolis Valley, MADD Yarmouth County
with a local hockey game.
Make the Smart Choice to
Ride Alcohol-Free This Winter
MADD Canada and the Canadian Council of Snowmobile snowmobile while impaired is no different than driving a
Organizations (CCSO) are teaming up again this winter to car while impaired,” said Denise Dubyk, MADD Canada’s
reduce alcohol-related snowmobile fatalities and injuries. National President. “Alcohol affects driving ability, judge-
ment, reflexes and reaction times. If you’re out on the trails
Every year since 2002, the two organizations have promot- impaired, you’re risking your life and the lives of those
ed a National “Zero Tolerance” Awareness Day in January, sharing the trails with you.
as part of International Snowmobile Safety Week. Alcohol
The CCSO mobilizes its provincial and territorial associa-
is a major factor in snowmobiling fatalities and injuries.
tions to enlist participation from Canada’s 673 snowmo-
In 2006, 52% of fatally injured snowmobile operators had
bile clubs in the safety week activities.
been drinking. Further, alcohol was a factor in 49% of se-
vere trauma admissions resulting from snowmobiling. “Every winter, senseless and preventable tragedies occur
on our trails because people operate their machines after
MADD Canada appeals to its local Chapters and Commu-
drinking,” said CCSO Executive Director Dennis Burns. “We
nity Leaders across Canada and to media to raise aware-
are asking everyone to ‘Make the Smart Choice’ until the
ness about the dangers of snowmobiling while impaired.
riding is done for the day, for their own safety and for the
Page “We need people to truly understand that operating a safety of others.”
Get a $25 Credit for Signing
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and February 29, 2012 and you will receive a $25 credit
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Cards to Support MADD Canada
Get your greeting cards for all occasions and support the friends, family, clients, and colleagues. Participate in
fight to stop impaired driving at the same time through MADD Canada’s greeting card program and help keep
MADD Canada’s online greeting card program. our roadways and waterways safer for everyone.
Highlights of this year’s program include the option to For more information about this program and to order
purchase a package of 8 greeting cards (blank inside) for your cards today, visit www.maddcanadacards.com.
only $12, or 20 premium cards personalized with your
own message for $30. Also, this year’s card selection
features artwork from renowned artist James Lorimer
This is a unique opportunity for all individuals and
businesses to showcase their support and spread the
word about MADD Canada while sending greetings to
Your Favourite Magazine Subscriptions
Benefit MADD Canada
Magazine subscriptions make a great holiday gift for What a great way to do some of your holiday gift shopping
yourself or others! And if you order them through MADD while supporting the effort to stop impaired driving!
Canada’s online magazine store, you will save up to 85%
off the newsstand price of all your favourite magazine ê Simply visit ê
titles. Best of all, MADD Canada will benefit from 37% www.efundraisingonline.ca/maddcanada
of your total purchase.
Individual and Corporate Support
MADD Canada wishes to thank the following individuals, corporations, foundations and associations for their financial
support to victims of impaired driving. Together, we will stop impaired driving, save lives and prevent injuries.
Platinum $10,000 + Individual Donors Bronze
Car Heaven Ari & Deanna Joffe
Ontario Automotive Recyclers Platinum David Allen
Association Professor Robert Solomon Graham Wright
& Dr. Barbara Lent Marjory LeBreton
Gold $5,000 + Mr. & Mrs. Maurice Benoit
Agency 59 Silver Nurith Safir
Giant Tiger Carolyn Swinson Polly Hollingsworth
Justice Canada Denise & Bruce Knight Shirley Grant
The Responsive Marketing Jim Waters Susan Finkbeiner
Group Inc. John & Jose Watson Susan Toller
Karel & Yoka ter Brugge
Silver $1,000 + Michael Adelson
Canada Dry Mott’s Inc.
Caring Hands Publishing MADD Canada is a member of Imagine Canada and we are
Encana Cares Foundation proud to use the Imagine Canada trustmark that demonstrates
Miller Memorial Foundation our organization’s commitment to responsible management
The Nev Foundation and accounting of funds that donors entrust to us.
Vancity Community Foundation
To receive a charitable receipt for the 2011 tax year, your donation must be made on-line or by phone by December 31,
2011. If mailing your donation, it must be post-marked no later than December 31, 2011.
o Yes, you can count on my commitment to MADD Canada.
I am enclosing my special contribution of:
o $15 o $25 o $35 o $50 o Other $___________
o I would like to join the MADD Canada Monthly Donor Program
(please send me information)
I prefer to make my donation by: o Cheque o Visa o MasterCard o AMEX
Card No. ___________________________ Expiration Date: _____________________
Please make your cheque or money order payable to MADD Canada. o YES, please send me my newsletter by e-mail.
Canadian Charitable Registration No. 13907 2060 RR0001
All gifts of $20.00 or more will be receipted automatically. __________________________________
If you require a receipt for any other amount, please check here. o My e-mail address is
Contact Us Follow MADD Canada
Phone: 905-829-8805 1-800-665-MADD Fax: 905-829-8860 Keep up-to-date on all the latest news
Internet: http://www.madd.ca Email: email@example.com from MADD Canada. Follow us on:
Mail: 2010 Winston Park Drive, Suite 500, Oakville, ON L6H 5R7
Page Chair of Board of Directors: Robert Mann
National President: Denise Dubyk
Twelve Chief Executive Officer: Andrew Murie