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					2007 Economic
 Minnesota Data
User Conference
   August 31, 2010

    Lavelle Lee
    Bob Marske

  Economic Planning and
  Coordination Division
   U S Census Bureau
 What Users Need to Know

• Economic Census
  • Overview
  • How the data are classified
    • By industry (NAICS)
    • By geography
  • How the data are published
  • Working with the data

• Annual and quarterly business data
         Census Jargon

Economic surveys
 data collected from businesses

Demographic surveys
 data collected from households
       Principal Economic Indicators
•   Advance Monthly Retail Sales
•   Manufacturing and Trade: Inventories and Sales
•   Monthly Wholesale Trade
•   Manufactures’ Shipments, Inventories and Orders
•   Quarterly Financial Report (two releases)
•   US International Trade in Goods and Services
•   Value of New Construction Put in Place
•   Quarterly Services Survey
•   Housing Starts
•   Housing Completions
•   New Homes Sold and for Sale
•   Housing Vacancies
       Surveys vs Census

Economic Surveys    Economic Census

•Annual, quarterly, •Every 5 years
  monthly            (years ending in 2 & 7)

•Limited detail     •Industry/product
•Mostly national
                    •Detailed Geography
2007 Economic Census
Key Dates
                 Period to which census data refer
   December 2007

 December 2007       Companies
                     census forms.

                     Due date for returning
 February 12, 2008
                     census forms

                     Economic Census
                     reports published
     Economic Census
      Data Collection

4.7 million establishments
     Large, mid-size employers
     Sample of small employers

Paper or electronic reporting

550 versions of the form
Schedule for 2007 Census Reports
        Public Sector Uses

• Benchmarking
• Tracking economic change
• Attracting new businesses
• Assisting business
          Private Sector Uses

Study your industry
    Market share
    Product trends
    Strategic planning

Study business markets
    Site locations
    Sales territories
    Forecasting sales
                         Where are my customers?
                         suppliers? competitors?

                 NAICS Hierarchy

                          5-Level Hierarchy

     Level                        Example

Sector           51       Information
Sub-Sector       515      Broadcasting (except Internet)
Industry Group   5151     Radio and Television Broadcasting
Industry         51511    Radio Broadcasting
U.S. Industry    515112   Radio Stations
           Assembling Time Series

SIC     1987 1992 (1997)

NAICS              1997 2002 2007 2012
              Changes for NAICS 2007

Sector                   Disappearing           New industries
Manufacturing            Laboratory apparatus
Information              Paging
                         Cable program distr.
                         Web search portals
Real Estate & Rental     REITs
Professional,                                   Biotech R&D
Scientific & Technical
Administrative & …                              Executive search
    Establishments vs. Companies

Establishment - A store, warehouse, factory, or
other type of business at a single physical location

Company (or Firm) - One or more establishments
under common ownership or control
       Exercise 1

P In what industry would you
find Car Dealers?
       Economic Census Coverage

Sector contribution to GDP

                    Manufacturing               Construction

        Transp, Utilities

           Wholesale                                        Not covered


                      Finance, Insurance, Real Estate
 Exclusions from the Economic Census

Whole industries                Government activites
                                in covered industries
11 Agriculture, forestry…
482 Rail transportation         Public utilities
525 Funds, trusts               Post exchanges
6111-6113 Schools & colleges    Buses, subways
8131 Religious organizations    Ambulance services
81393 Labor Unions
81394 Political organizations   Exceptions: included activites
814 Private Households          Hospitals
92 Public administration        Gov’t owned liquor stores
                                University press
   Economic Census Geography

Metro areas
ZIP Codes (not in the Geographic Area Series)
Econ Census Geographic Coverage  Sector                       States   MA's   Coun-   Places    ZIP
                                                                               ties            Code

21: Mining                                                      X
22: Utilities                                                   X       X
23: Construction                                                X
31-33: Manufacturing                                            X       X      X        X
42: Wholesale Trade                                             X       X      X        X
44-45: Retail Trade                                             X       X      X        X       X
48-49: Transportation and Warehousing                           X       X
51: Information                                                 X       X      X        X
52: Finance and Insurance                                       X       X
53: Real Estate and Rental and Leasing                          X       X      X        X
54: Professional, Scientific, and Technical Services            X       X      X        X       X
55: Management of Companies and Enterprise                      X
56: Admin. and Support and Waste Management and Remediation     X       X      X        X       X
61: Educational Services                                        X       X      X        X       X
62: Health Care and Social Assistance                           X       X      X        X       X
71: Arts, Entertainment and Recreation                          X       X      X        X       X
72: Accommodation and Food Services                             X       X      X        X       X
81: Other Services (Except Public Administration)               X       X      X        X       X
Places in the 2007 Economic Census
• 2002 criterion: cities with 2,500+ inhabitants
  – Boroughs with 10,000+ inhabitants in 11 NE states
• 2007: cities, towns, or CDPs
  – With 5,000+ inhabitants (from pop estimates) OR
  – With 5,000+ workers (from Census 2000)

    Minnesota                   Number

    2007 places added                8
    2002 places dropped             67
    Net change                     -59
Schedule for 2007 Census Reports
    Subject and Summary Reports
P Separate reports for each sector
P In service-producing sectors
 Product lines
  B State data for many industries
 Establishment and firm size
 Miscellaneous subjects
  B limited state data
                      Bridge Tables
P   1997: Bridge between NAICS and SIC
P   2002: Bridge between NAICS 02 and NAICS 97
P   2007: Bridge between NAICS 07 and NAICS 02
P   National data only; Basis for converting other data
        Comparative Statistics
P Economy-wide
P No sub-state geography
P For 1997, showed SICs by State
P For 2002, showed NAICS 1997 by state
P For 2007, will show NAICS 2002 by state
         ZIP Code Statistics

•Establishment counts by receipt size
•Complemented by ZIP Code Business
•Limited to 8 of the 18 sectors
ZIP Code Statistics

          Other Reports

P Economic Census of Island Areas
P Business Expenses
P Nonemployer Statistics
P Survey of Business Owners
P Commodity Flow Survey
P Franchise Report
Business Expenses
P Businesses with no paid employees
P Account for
  75% of all businesses
  under 4% of all sales



    Firms                       Sales or Receipts
        Nonemployer Statistics
P U.S., State, county & metro data
P Nonemployers are published in
      PNonemployer Statistics (annual)
      P2007 Economy-Wide Key Statistics
P Excluded from other census reports
       Survey of Business Owners

                     (Formerly the surveys of
•   Black        Minority- and Women-Owned
•   Hispanic             Business Enterprises)
•   American Indians and Alaska Natives
•   Asians and Pacific Islanders
•   Company Summary
•   Women
•   Veterans
•   Characteristics of Business Owners
      SBO includes Nonemployers
P “All Firms” includes employers and nonemployers
P Most census figures limited to “Firms with paid
 What’s New for SBO in 2007
•    scheduled mid-2010 to mid-2011
•For states, counties, places, metros
  •Addition of total minority figures
•For the nation and states
  •Characteristics of Business Owners
     •age, education, hours worked, disability
     •New: born in US; year business acquired
  •Characteristics of Businesses
     •home-based, family-owned, franchising, financing
     •New: outsourcing, fringe benefits, e-commerce
  •Characteristics of Veteran Business Owners
  •Characteristics of Veteran-Owned Business
2007 SBO Report Schedule
Email response from Notify-Me System
      Commodity Flow Survey

• Movement of goods in the U.S. – origin,
destination, mode of transport
• Covers selected sectors and industries
• Tabbed by commodity/other dimensions
• Exports and Hazardous Materials
What’s New: 2007 Economic Census
• Several revised industry classifications
• More detailed product lines for service industries
  North American Product Classification System (NAPCS)
  Product lines data for MSAs discontinued
• Data for Census Designated Places, more townships,
  fewer small places
• Non-employers added to the Economy-Wide Key
  Statistics (EWKS)
• Survey of Business Owners
   – Veteran-owned businesses;
   – Outsourcing; e-commerce
• New Data:
   – Pension and other fringe benefits; Franchising
• NotifyMe service as data become available
• Fewer publication formats
   – American FactFinder (AFF) only

Printed reports
PDFs on the Internet
Drill-down tables on the Internet

Interactive American Factfinder
FTP download
* Picking state
Entering search term
       Recap: AFF Functions

•Selecting a file
•Filter Rows: Narrow the data to an industry or area
•Options: Sorting data lines, selecting columns, etc.
•Print / Download
    AFF Feature: Selecting Files

                         Multi-sector data

                         Sector-specific data
AFF Feature: Filter Rows

                  Filter within a data set
AFF Feature: Options

                   move columns)

                   Rows: sort data
AFF Feature: Definitions

                     Access to
                     text, maps
AFF Feature: Print/Download
       Exercise 2a:

P What were the total 2007 sales in
the Hennepin County, MN, of
  P4411 Automobile dealers
  P44111 New car dealers
  P44112 Used car dealers

PTo get a total, add sales for both
employers and nonemployers together
       Exercise 2b:

P Rank all counties in Minnesota
(and the state as a whole) by the
sales of car dealers (employers

P Which county is ranked first?
Data Disclosure
                  Data Disclosure
• U.S. Code, Title 13, prohibits release of data that would disclose
the information about individual companies
• “Primary” and “complementary” disclosure
• Data suppressed with “(D)” in tables/files
                Data Disclosure
• Establishment counts and employment range are permitted
                  Data Disclosure
• Higher level totals get preference
Data Withheld for Other Reasons
• Publication minimum not met
  - Data not shown in data files
Exercise 2b (cont.)
                         Tax Status
• Establishments subject to federal income tax
• Establishments exempt from federal income tax
Published for 5 sectors
   • 54 Professional, scientific and technical services
   • 61 Educational services
   • 62 Health care and social assistance
   • 71 Arts, entertainment, and recreation
   • 81 Other services (except public administration)
    AFF Feature: Selecting Files

                         Multi-sector data

                         Sector-specific data
User GuideGeography
User Guide GeographyMaps
* User Guide Maps menu
* Map illustration
               5-year intervals
Local Area     –Economic Census
               –Survey of Business Owners
Data about     –Commodity Flow Survey
               –County Business Patterns
-- more than   –Statistics of U.S. Business
               –Nonemployer Statistics
the census
                Quarterly Workforce Indicators
B&I Geo->compare
B&I compare->CBP
CBP main
                  “Noise Infusion”
• Supplements traditional disclosure avoidance techniques
• Multiplier randomly changes establishment-level data by small amount
• Impact of changes reflected in Noise Flags
• Used in CBP, Nonemployer Statistics, Island Areas, SBO, and CFS
Annual Econ Data in AFF
        County Business Patterns
P1998 - 2002 - reported by 1997 NAICS
P2003 - 2007 - reported by 2002 NAICS
P2008 - 2012 - reported by 2007 NAICS
   Establishments, employment and payroll
   No sales or receipts
Comparing County Business Patterns
    with the Economic Census

Advantages of                Advantages of
the Economic                County Business
   Census                      Patterns
•Sales or receipts         •Data every year
•Data for places           •No industry cutoffs
•Data collected directly   •Data for all sectors
•No noise                     •Metro areas
                              •ZIP Codes
* SUSB US->state
Excel chart from QWI data
           Comparing QWI and CBP
                       QWI                     CBP
Frequency      Quarterly              Annual
Time series    Varies by state        To 1986 (on CD)
                                      To 1994 (on web)
Geography      Counties, MSAs         Counties, MSAs, ZIP
Industry       4-digit NAICS          6-digit NAICS
Scope          All employers except   Private non-farm
               Feds                   employers
Data items     Employment, wages,     Employment, payroll,
               job flows, age, sex    estabs
Source         QCEW, UI, model-       Payroll tax and Company
               based estimation       Organization Survey
  What Next?

 PSee brochure

 PDo exercises
  for your own
  area or industry

 PReview slide show and text

 PTell your colleagues
      Bob Marske

      Lavelle Lee

    General Information

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