Smart business means having options.
Business models shift, immediate needs change and time is short.
Having the marketing bench strength you need today – from strategic
consulting and insight to communications and social media – at your
fingertips, flexing when you need more and pulling back when you don’t,
is just smart business.
What We Do
Bullfrog Media helps create and implement actionable marketing plans
that create separation from the herd and engage your customers the way
they want to be engaged – on a personal, social and real-time level.
Marketing and PR Strategy Communications and Design Social Media and Analytics and ROI
Online Communities
Defining your goals and Once the plan is in place, we craft Social media is never a one-size-fits- Careful measurement of what works
understanding the reality of your the right words and images to bring all idea. Your brand needs a tailored and what doesn’t means you’re only
current position is the necessary your plan to life. Vivid imagery and plan that addresses the particular investing in the right things. We focus
first step. From here, we focus on clear positioning make your message market you’re after as well as the on tracking and measuring the results
developing the right means to get sticky and memorable: content cultural realities of your company. of our efforts so we can constantly
you where you want to go, from creation, your logo, website design, From Twitter and Facebook to refine our plans and spend our time
developing the right strategy plan business system (business cards, LinkedIn, YouTube, Flickr and the on what’s working the best.
to crafting an implementation letterhead, envelopes), print and blogosphere, there are many ways
plan that will work. online advertising and everything to reach your market meaningfully –
that your brand is to your market. but what works specifically for you
may be different from the company
down the hall. Crafting the right
strategy gets you rapid and
deep connection.
www.bullfrog-media.com 2
Our Clients Beaulieu Vineyard Looxcie
Blissmo LSF Interactive
BookRenter.com Meshin
Sometimes, it’s a website or
The Carlyle (New York City) Noble House Hotels & Resorts
a social media campaign and
other times the client needs a Caster Communications NPR
fully articulated brand strategy CCNx The Ozzy Osbourne Auction
and everything that one signs
City of San Carlos PARC (a Xerox company)
up for when that first step
is undertaken. The same Coca Cola Peninsula Oktoberfest
discipline goes behind a small Connector Branding The Pines Resort
scale engagement that would County of San Mateo Rosalie Rendu Center
support a big one.
Decision Triggers San Carlos Chamber of Commerce
Denny Marketing San Carlos Educational Foundation
Diageo Americas San Carlos School District
DNC Parks & Resorts Sergio Rossi
Essential Software Stella McCartney
Fourth Street Lounge Music Sterling Vineyards
Harrell Remodeling Tax Life Boat
HealthMart (McKesson Corp.) UC Berkeley
Hotel Sax Chicago Virtuoso
Hyatt Century Plaza Walsh Carter & Associates
Inns By The Sea Wells Fargo
Jabra WhiteFace Lodge
Larsen Design Whrrl
Lee Meriwether Wisdom Audio
www.bullfrog-media.com 3
Our Team Kriselle Laran
Managing Partner + Creative Strategist
Each member of our team has Kriselle brings passion, creativity and a unique perspective to marketing, social media,
experience in social media, and technology with her experience in both the private and public sectors. A Silicon Valley
community management and native and journalism major at San Jose State University, Kriselle Laran, began her career in
online marketing, and have marketing and business development working for Catapulse and Rationale Software during
developed marketing strategies for the ‘dot com boom.’ When it crashed, she reemerged in the real estate industry, where she
organizations spanning both small was promoted to Director of Marketing at Pinnacle, a nationwide property management firm.
and large organizations. Our team
members have been featured at a Lured by an opportunity to apply her graphic, web design and journalism skills to the
variety of events and media outlets, public sector, she joined the San Mateo County Elections Office prior to the historic
including: 2008 Presidential Election. She designed, implemented and branded the collateral and
instructional materials, produced the official voter guides, managed all facets of the
140 Twitter Conference democracyLIVE! student poll worker program which had 1000+ participants and blogged
BlogWorld 2009, 2010 & 2011 daily on the “Inside Elections” blog. She integrated Web 2.0 strategies with traditional PR
CNBC to create and manage an effective public information campaign, with a special emphasis on
Community 2.0 Twitter, Facebook and YouTube.
CUBAEC Conference
CurrentTV An entrepreneur at heart, Kriselle soon founded Bullfrog Media. Through Bullfrog Media,
Int’l Assoc. of Admin. Professionals Kriselle has had the opportunity to work with a myriad of industries, including those in the
Marketing in the Oilfield Conference tech and startup sector, and has been a featured speaker at various events and conferences
Mashable Connect such as the recent SXSW 2011 in Austin.
NeoCon East
NetRoots Nation Active in her community, Kriselle serves on the Board of Directors for the San Carlos
Silicon Valley Marketing Association Educational Foundation as the VP of Parent Giving and incoming VP of Marketing, and
Social Media Strategies Summit provides pro bono social media consulting to the City of San Carlos, the San Carlos Chamber
SXSW 2009, 2010 & 2011 of Commerce and Peninsula TV. Last year she supported the San Carlos and Redwood City
The Today Show school districts with the launch of the annual Peninsula Oktoberfest in Redwood City which
United Nations Assoc. Film Festival drew 4000+ attendees in year one.
Virtual Worlds
West Coast Songwriters Conference
www.bullfrog-media.com 4
Dave Peck
Partner + Social Media Strategist
Author: Think Before You Engage: 100 Questions to Ask Before Starting a Social Media
Markerting Campaign
Active in Social Media since 2004, Dave Peck has been profiled on such networks as NBC,
CNBC and Current TV. His focus on viral/word of mouth (WOM) marketing and networking
has allowed him to grow online communities for organizations such as Coca Cola, Harvard,
UC Berkeley and Wells Fargo. As a Social Media Strategist, Dave has consulted and
developed programs for high powered projects such as The Grammys, The Ozzy Osbourne
Auction, George Lynch, Stella McCartney, Sergio Rossi, Lee Meriwether, Antonio Sabato Jr.,
NPR and many others.
- Featured in Current TV Twitter Tweeters
- Founding Member of the Association For Downloadable Media
- Founding Member of the Social Media Editorial Board
- Sony & Technorati featured Webbie HD SXSW Blogger
- Friend Of Linkedin (Group for referrals)
- Part of the book: “Project 100: Marketing in the Social Media Era“
- Featured CNBC “Playing to Win”
- Featured NBC “ Inside Virtual Worlds
- Founder/Creator: Peninsula Twitter & Facebook Meet-Up
www.bullfrog-media.com 5
Patti Lorin
Creative Director
Patti is an award-winning creative director and interface designer with an innate skill in
brand definition and expression. With her BS in graphic design, an MBA, a patent in user
interface design, and almost two decades of professional design experience in high-tech,
luxury and green energy industries, she understands what businesses nee to achieve and
has the creative savvy to execute. She developed the brands for Kaleidascape, Media Center
Integrators Alliance and Green Life Smart Life. Further, she’s developed graphic campaigns for
Microsoft, Fujitsu and the Consumer Electronics Association (CEA).
Clients appreciate her ability to translate their vague, general direction into clean, concise
designs that generate demand. She brings to the table her can-do attutide, fresh ideas and
tenacious desire to solve problems correctly, the first time.
Nicole DeBalko
Marketing Coordinator
After graduating from The University of Arizona with a degree in Political Science and Pre-
Law, Nicole DeBalko attended law school for a year in San Diego. Deciding this may not be
the path she wanted to pursue, Nicole moved back to the Bay Area to purse other goals.
Nicole become the Volunteer Ambassador for the Meals for Munchkins program at the Ronald
McDonald House Stanford.
She also took a position with the Leukemia & Lymphoma Societies Grater San Francisco Bay
Area Chapter as a Part-Time Campaign Assistant managing the retail partnerships for their
annual Light The Night Walk.
Nicole is a social media enthusiast and is bringing her marketing and event management skills
to support Bullfrog Media’s client launches and special events.
www.bullfrog-media.com 6
Executive Summary Project Management
Bullfrog Media has the resources Bullfrog Media is a full service creative agency dedicated to helping clients establish their
and expertise necessary to help you identity through design, development, marketing and media. From original marketing
establish a strong presence in the concept through implementation, ongoing maintenance and analytics of ROI, we empower
industry. Defining your goals and you to manage your identity effectively, track marketing progress and continually explore new
understanding the reality of your and emerging technologies to interact with your customers.
current position is the necessary
first step. From here, we focus on Our specialties include design, development, marketing, content creation and social media.
developing the right means to get
you where you want to go, from Bullfrog Media is organized and optimized to ensure the success of every consulting project.
developing the right strategy to A project manager will work closely with you to define requirements based on a thorough
crafting an implementation plan that understanding of business goals, project goals and the work and production environment
will work. into which our services will be integrated. This process takes into consideration current
workflow processes and how our support will enable improvements in those processes to
result in increased efficiencies and a positive ROI.
Bullfrog Media will create and maintain a project plan to track the status of project milestone
dates, completion dates, and resource usage. Bullfrog Media may divide the overall project
plan into multiple sub-projects in order to provide sufficient services and quality assurance.
This allows stakeholders to give feedback much earlier in the cycle, and helps to avoid large
surprises and delays within the working relationship.
We also recommend defining project checkpoints at the beginning of the each individual
project, and having regular meetings with the Bullfrog Media team to review progress.
A High Level Requirements summary of the major functional areas in our proposals are
included to ensure an aligned picture of the project between the client and Bullfrog Media.
This document will live throughout the process to help guide client decision making and
prioritization
www.bullfrog-media.com 7
Portfolio | Creative + Technical
Climate Savers
Computing Initiative
Started by Google and Intel in 2007 ,
the Climate Savers Computing
Initiative is a nonprofit group of eco-
conscious consumers, businesses
and conservation organizations. Their
goal is to promote development
and adoption of smart technologies
that improve the efficiency of a
computer’s power delivery and
reduce the energy consumed when
not in use.
We redesigned their website
and improved user experience by
giving more visibility to the interior
navigation to help users find
what they are looking for in this
information-rich site.
www.bullfrog-media.com 8
Portfolio | Creative + Technical
TaxLifeboat.com
TaxLifeboat.com is a web-based
solution for people in trouble with
the IRS, providing them with over
120 tested tax defense solutions
with an easy to use five-question
discovery process.
Try-before-you-buy feature was
baked in the UI an important trust-
building step for people under the
thumb of the IRS.
Red means stop – all the white
space is inviting, but used sparingly,
red is a critical call to action.
www.bullfrog-media.com 9
Portfolio | Creative + Technical
Denny Marketing
This marketing consulting agency
offers branding & messaging
strategy, demand generation,
channel development and go-to-
market strategies. Denny Marketing
works with clients ranging from
technology start-ups to established
brands north of $100 million in
revenue.
Bullfrog Media developed the
Denny Marketing website and is
also the exclusive web developer
for sites designed by this agency.
Additionally, Bullfrog Media provides
digital media strategy consulting
services and IT support to Denny
Marketing.
www.bullfrog-media.com 10
Portfolio | Creative + Technical
PNY
PNY Technologies is a leader in
manufacturing and marketing the
flash memory modules that allow
users to store data and images in
digital cameras, smart phones and
other consumer electronics devices,
as well as graphics cards for PC
gaming. These are components
-- sub-assemblies -- that make the
things you own today work better.
So how do you make that point
clearly to end users who may not
fully understand what they can do
with the products they already own?
By teaching what’s possibly through
vivid language and images.
www.bullfrog-media.com 11
Portfolio | Creative + Technical
Harrell Remodeling
Industry leader in design +
remodeling projects down the
Peninsula. This web design and
development project included
creating a site with optimized for
multimedia including podcasts,
portfolios and other videos, search
engine database, integration with
email marketing, class registration,
blog and social media, while
also ensuring that the site was
maintainable by a client with limited
in-house technical resources. In
designing and developing the
website, the challenge was to
accurately portray the elegance,
professionalism and sophistication
of the corporate brand into their
online presence. A branded social
media presence and targeted SEO
also added to the increased online
exposure of this brand.
www.bullfrog-media.com 12
Portfolio | Creative + Technical
Green Life Smart Life
GLSL was a custom home building
project created to demonstrate how
real life homeowners can make
smart decisions which benefit their
families by selecting eco-friendly
home and technology products
that reflect the needs of everyday
living environments and personal
lifestyles.
The organic nature of the logo,
strong use of white space, colors
that represent the Rhode Island
coast where the home resides all
support the messages of the project.
www.bullfrog-media.com 13
Portfolio | Creative + Technical
JB Tile & Stone
JB Tile & Stone has a reputation for
high-quality tile installation and stone
fabrication. With a strong company
focus on quality craftmanship, the
design and development of their
online presence had to reflect this.
Great attention was placed on the
detail of this website, including
transparency in coloring, “DVD-
like” navigation, and precise
measurement of white space.
www.bullfrog-media.com 14
Portfolio | Creative + Technical
Eddie’s Quilting Bee
Leading the industry for all walks of
quilters and sewers, Eddie’s offers a
very complete e-commerce website
featuring online search capabilities,
a membership database, Paypal and
Authorize.net integration, automated
calendaring of events and social
media integration.
www.bullfrog-media.com 15
Portfolio | Creative + Technical
Blissmo
Blissmo offers targeted specials
and offers for consumers interested
in sustainable living. Based in San
Francisco, this social savings site
was developed by a team with
strong entrepreneurial backgrounds
and an interest in promoting
sustainable and responsible
consumption.
Bullfrog Media assisted Blissmo in
their brand definition, graphic design,
collateral printing, email marketing
development, web design and web
development.
www.bullfrog-media.com 16
Portfolio | Creative + Technical
Assa Abloy
World leader in providing security
solutions for the hospitality industry
including: hotel locking systems,
electronic high-security locks,
keyless and card door locks and in-
room safes.
We designed the user interface for
their Orion product: an intelligent
energy management solution that
allows hotel properties to adjust
guestroom temparatures remotely
from a central location, reducing
energy costs as guests enter and
leave guestrooms.
www.bullfrog-media.com 17
Portfolio | Creative + Technical
CloseBy Network
CloseBy Network provides the
technology needed to help loved
ones live independently in their own
homes through a series of motion
detectors and room sensors.
The original interface didn’t deliver
a enjoyable or branded experience.
We added the human elements of
rotating photos to remind us the
data is human activity. This tool is
primarily used by elderly parents’
adult children who need the comfort
and security of knowing their parent
is safe and able to live independently
with dignity. ONLINE STATUS or
Good / Consistent
+/- 30% of normal activity
Deviation / Inconsistent
+/- 60% of normal activity
OFFLINE STATUS or
+/- 90% of normal activity
Network - Bruce Lorin Home / Module - Sensors
24-Hour Summary Report
ONLINE SENSOR TYPE + LOCATION # DAILY EVENTS ACTIVITY GRAPH MORNING AFTERNOON EVENING NIGHT
STATUS 4-WEEK DAILY AVG
AM PM AM AM PM AM
6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5
Door Contacts
Basement Garage Door 0
1
West Garage Door 4 2 2
6 1 1
East Garage Door 18 2 2 2 2 4 1 1 2 2
12 1 1 1 1 1 1 1 1 1 1 1
Garage Exterior Door 12 2 4 4 2
11 1 1 1 1 1 1 1 1 1 1
Garage Entry Door 46 2 6 2 4 8 4 8 3 3 2 4
51 4 4 2 2 2 3 3 4 3 4 4 6 2 3 2 2 1
Front Door 2 2
5 1 1 1
www.bullfrog-media.com 18
Portfolio | Creative + Technical
Looxcie Outer graphics designed by Astro DesignC losed interior box without sleeveO pen box without sleeve
Looxcie is a re-imagination of
personal video: a wearable video
capture device that captures what
you see. No need to hit record -- the
system buffers the incoming video
and saves what you want to save.
So how do you convey the
impression of a high-end, high-
quality optical device -- and not just
another Bluetooth headset? By
creating a packaging system that
delivers the brand’s value.
www.bullfrog-media.com 19
Portfolio | Creative + Technical
San Mateo County Sample Ballot & Official Voter Information Pamphlet
Gubernatorial General Election
Tuesday, November 2, 2010
San Mateo County required a variety i Verify your polling place location
of skills to assist their Election on the back cover
2010
efforts. Our associates assisted
in the management, design and
publication of the Sample Ballot
and Official Voter Information Si usted desea recibir su Folleto
de Información Oficial para el
如果您希望收到中文的正
式選民資料手冊，請致電
Pamphlets required by government
Votante en Español, por favor llame
a nuestra oficina al 888.SMC.VOTE 我們的辦公室: 888.SMC.VOTE
(888.762.8683) (888.762.8683)
code for voters to use in elections,
including the 2008 Presidential This official election information compiled and distributed by
Warren Slocum, Chief Elections Officer
40 Tower Road, San Mateo, CA 94402
phone 650.312.5222 | www.shapethefuture.org
Primary, Consolidated General and
Presidential Elections, and the 2010
Gubernatorial Primary and General
Elections. Bullfrog Media also
assisted in the design, development
and maintenance of the Assessor-
County Clerk-Recorder-Elections
website, email marketing, manuals
and social media presence.
Unique to the San Mateo County
project is Kriselle Laran’s role as
Producer of the joint San Mateo
County and Peninsula TV production
of the 2008 Presidential Election,
featuring elected officials and results
in this 4 hour feature broadcast.
www.bullfrog-media.com 20
Portfolio | Creative + Technical
Media Center
Integrator Alliance
This alliance was formed by
Microsoft to drive adoption and
awareness of the Windows Media
Center product and create an
ecosystem in the custom installation
channel.
We were brought in at the 11th hour,
before a tradeshow, to work with the
alliance and launch the brand with no
creative decisions established with
regards to colors, image, logo, etc.
During the course of about a week,
the brand was established, initial
collaterals were created, approved
and off to press.
www.bullfrog-media.com 21
Portfolio | Creative + Technical
Fourth Street
Lounge Music
Brand definition and social
media consulting were key in the
development of an online presence
for this new “soundscape design”
agency based in San Jose, California.
The agency wanted to develop
a brand that reflected the high
quality hotels and restaurants
that comprised its strong list of
clients. The rich colors, soft edges
and contemporary fonts created a
tangible brand that mirrors the style
of music that Fourth Street Lounge
composes.
Fourth Street Lounge Music also
offers a selection of their music
online as podcasts as an alternative
purchase option for individuals that
wish to recreate the hotel lifestyle
using their own speakers.
www.bullfrog-media.com 22
Portfolio | Creative + Technical
Britney Mason
Britney Mason is a fictional character
born from the mind of Bullfrog
Media partner Dave Peck.
Originally designed as a character for
”
the game “Second Life, the Britney
Mason persona took on a life of its
own, growing and shaping corporate
use of social media. The character,
and its creator, has been featured on
CNBC, The Today Show, Current TV
.3,
and Alice 97 among others.
www.bullfrog-media.com 23
Portfolio | Creative + Technical
San Carlos
Chamber of Commerce
The San Carlos Chamber of
Commerce strives to promote a vital
local economy through economic
development, business support and
promotion and advocacy on business
issues.
To further this effort, the San Carlos
Chamber of Commerce retained
Bullfrog Media to provide social
media consulting services including
the development of a presence on
Facebook and Twitter.
www.bullfrog-media.com 24
Portfolio | Creative + Technical
Obama or McCain
Bullfrog Media partner Dave Peck
was instrumental in the viral success
of the “Obama or McCain - Why
You Should Vote?” online campaign,
managed by Hooman Khalili, to
inspire youth voting.
This internet video was viewed over
5 million times, was posted only
on YouTube, and was promoted
primarily using Facebook, Twitter and
LinkedIn. Media outlets responding
to this campaign included:
- BzzAgent
- Cnet
- Examiner (linked)
- Lisa Nova
- UStream
- Yelp
- KCBS
- Huffington Post
- Café Press
- DailyKos
- 7x7
www.bullfrog-media.com 25
Portfolio | Creative + Technical
Peninsula
Oktoberfest
Bullfrog Media produces Peninsula
Oktoberfest, an annual event in
the San Francisco Bay Area, with
portions of the proceeds benefitting
local non-profit organizations.
Peninsula Oktoberfest production
puts a strong emphasis on social
media marketing while also utilizing
traditional advertising methods
such as radio, television, print and
billboards.
www.bullfrog-media.com 26
Portfolio | Creative + Technical
Lee Meriwether
Lee Meriwether is the 1955 Miss
America winner and original
Catwoman, but is more widely
known as the lead female role
(“Betty”) in the television classic
“Barnaby Jones. ”
Services for Mrs. Meriwether
include personal brand definition,
web design, web development and
social media management.
www.bullfrog-media.com 27
Portfolio | Creative + Technical
Relais & Châteaux
This international collection of
the finest hotels and gourmet
restaurants was established in
France as a family of hoteliers and
Grands Chefs passionate about
savory experiences.
Bullfrog Media provided social
media support to the Relais &
Châteaux strategy efforts through
development of Facebook “how-
to” manuals, analysis of efforts and
recommendations for cohesive
marketing implementation.
www.bullfrog-media.com 28
Portfolio | Creative + Technical
BookRenter.com
This popular college textbook rental
service utilized the services of
Bullfrog Media partner Dave Peck
in the strategic development and
implementation of a Search Engine
Optimization (SEO) plan.
Through social media outreach
and link building, BookRenter.com
analytics showed strong growth in
incoming links and increased traffic.
Regular consultations assisted
BookRenter.com in the coordination
of these efforts.
www.bullfrog-media.com 29
Portfolio | Creative + Technical
Stella McCartney
Stella McCartney’s social media
efforts were coordinated and
analyzed by Bullfrog Media partner
Dave Peck. Through monthly
consultations, Dave assisted they
Stella McCartney brand build a
strong social presence on Facebook
and Twitter.
Stella McCartney consistently
ranked among the top 20 for Fashion
Industry Influencers in social media.
www.bullfrog-media.com 30
Portfolio | Creative + Technical
Sergio Rossi
Italian shoe designer brand Sergio
Rossi procured the services of
Bullfrog Media partner Dave Peck
to coordinate social media strategy
through the use of Twitter.
Analytics and recommendations
for growth through regular monthly 4000
consultations helped Sergio Rossi
build their online community and 3000
strengthen communication with
2000
brand fans through the use of social
media. 1000
0
Oct 2009 Nov 2009 Dec 2009 Jan 2010 Feb 2010 Mar 2010
www.bullfrog-media.com 31
Contact Us
We’re comprised of senior-level, technically-charged marketing and
web strategists and we’d like to help you excel in your game.
Call us for an in-depth discussion and we’ll get started.
Bullfrog Media LLC
marketing | design | development | media
PO Box 95, San Carlos, Ca 94070
650 832 1208
info@bullfrog-media.com
www.bullfrog-media.com
twitter.com/bullfrogmedia
facebook.com/bullfrogmedia
linkedin.com/companies/bullfrog-media
www.bullfrog-media.com 32