PlayNetwork Partners with Hello Music to Source Songs from
Independent Artists
Relationship will help bolster careers of undiscovered talent; gives brands opportunity to create unique
sound
Los Angeles and Redmond, Wash. (June 1, 2010) – Hello Music, the opportunity destination for
independent musicians, announced today a partnership with PlayNetwork, a global leader in providing
integrated entertainment media experiences for today’s hottest brands. Through this partnership, Hello
Music and PlayNetwork will collaborate to find unique and valuable opportunities for Hello Music’s
artists to gain distribution and visibility with PlayNetwork’s footprint of over 65,000 business subscriber
locations. The new partnership will allow universal distribution of Hello’s content for PlayNetwork’s in-
store, online and on-device media solutions providing extended promotional reach and exposure for
Hello’s growing artist base.
PlayNetwork, whose award-winning team provides media experiences to more than 200 brands and 12
million customers each day, has introduced independent, undiscovered musicians through some of the
world’s most well-known brands. The Hello Music-PlayNetwork partnership will result in greater
distribution for the musicians and create a stronger consumer connection for brands. PlayNetwork will
leverage Hello Music’s extensive database of independent artists’ tracks to come up with music that
best matches the specific brand goals of its clients.
“PlayNetwork has incredible reach, creating the music we hear throughout the day at the stores we visit
or restaurants we dine in. The independent artist faces a formidable challenge to gain meaningful
visibility in an increasingly crowded marketplace. Hello Music is dedicated to creating an opportunity
ecosystem where an artist can map a pathway to success. Today, people often first hear music they love
in unconventional settings -- in the gym, in a store, online or through their mobile phones. Working
together with PlayNetwork to showcase the Hello Music roster will provide the same exposure and
impact that artists once found from radio play,” said Zack Zalon, partner, Hello Music.
“PlayNetwork Music Producers are constantly searching for the latest new music to define a sound that
is authentic and unique for each brand experience,” said Brian Hirsh, PlayNetwork’s Senior Vice
President of Licensing and Creative Services. “Hello Music has sourced some of the best up-and-coming
talent in the industry. By allowing our programming staff direct access to the Hello Music roster,
PlayNetwork gains another tool to break music and connect our brands to independent artists that
resonate with their consumers. ”
It’s simple for an artist to get started using Hello Music. After registering at www.hellomusic.com and
uploading their tracks, the Hello Music evaluation team then reviews the songs, and determines if one
of the company’s partner opportunities is a good match. Hello Music takes nothing from the artist up
front; if the Hello Music partner yields revenue for the artist, the revenue will be shared between Hello
Music and the artist.
Twitter: @hello_music
Facebook: Hello-Music
###
About Hello Music
Launched in January 2010, Hello Music is an online music company that combines technology resources
with the art of A&R to identify talented musicians and connect them with career opportunities.
Independent musicians can upload their music at www.hellomusic.com for review by the evaluation
team, who will then determine if the music is appropriate for any of Hello Music’s many partner
opportunities. Initial Hello Music opportunities include partners AudioMicro, Getty Images, GigMaven,
LyricFind, MediaNet, Next Big Sound, PlayNetwork, Slacker, Topspin, TuneCore and Yahoo! Music. Hello
Music was conceived and incubated by Wilshire Media Group, a digital music product design and
development firm founded by Zack Zalon and Brendon Cassidy, and additional $4 million in private
equity funding was provided by KVG Partners. www.hellomusic.com
About PlayNetwork
PlayNetwork, Inc., specializes in the creation and distribution of entertainment media that connects the
voice of the brand to the consumer across multiple touchpoints – in-store, online and on-device.
Founded in 1996, PlayNetwork is the industry’s leading integrated media provider for branded music,
messaging, video, advertising sales, entertainment promotions, systems integration services, and
commercial XM Satellite Radio subscriptions. The company creates high-impact media experiences that
drive consumer behavior and affinity, in-store and beyond. Working with many of today’s hottest brands
in the retail, hospitality, health and fitness, banking, and other business environments, PlayNetwork
leads the way in creating media experiences that influence and inspire, making your brand relevant and
engaging for the consumer. More information is available at www.playnetwork.com or
www.xm4biz.com
Hello Music Media Contacts:
Paula Batson Laurie Jakobsen
917-873-8294 646-484-6764
paula@paulabatson.net laurie@jaybirdcom.com
PlayNetwork Contact:
PlayNetwork, Inc.
425.497.8100
publicrelations@playnetwork.com
www.playnewtork.com