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While there are plenty of opinions about on-page SEO tactics, there are a few things for sure you
can do to improve your on-page SEO. The idea is to give your web page the absolute best
possible chance for ranking high in the Search Engine Result Pages (SERP's). Even though not
everyone agrees on every possible consideration, remaining focused on these factors will put you
ahead of 90% of your competition.
Keywords Are Critical
It all starts with keywords. It is essential for your success to choose the right keywords from the
beginning. Make sure your selected keywords can compete for a spot in the top 10 results on the
SERP's. Keyword research is obviously a valuable skill, and one you should endeavor to develop.
Once you have discovered your primary keyword, try to buy a domain name that includes it. The
closer the keyword is to the beginning of the domain name, the better. For example,
"keywordblog.com" or "keywordsite.com" would be ideal. Next, make sure your post and page
permalink structure includes the keyword. So it would read like this: keywordblog.com/keyword
Now, when you create each page, be sure to create it with on-page SEO in mind. Make sure the
keyword is in the page (or post) title, again in the beginning is best. Try to use your keyword in the
h1, h2 and h3 heading tags as well. Your keyword should be used in the first and last 50 to 100
words of your page content. Also, use your keyword throughout the page, but be careful not to
exceed 3-4% keyword density. This appears to the search engines as "keyword stuffing" and will
actually hurt your rankings more than it will help. If you use an image in your web content, make
sure to include your keyword in the image's alt tag. In addition, create a meta description of the
content, which of course contains your keyword as well.
How Easy WP SEO Simplifies Page Optimization
This sounds like a lot of work, right? Well, what if there were a WordPress plugin that could take
care of all of this for you, and make sure you left nothing to chance? There is. It's called Easy WP
SEO, and it rocks! It doesn't allow you to overlook any of the factors mentioned above.
Here's how it benefits you. First, it accurately calculates keyword density. Sounds simple enough,
but keep in mind NO other premium SEO plugins do this. They fail to account for the length of your
keyword phrase! So you could actually think you are publishing a 3% keyword density, but if your
keyword phrase is three words long, you are actually publishing 9% keyword density! That will get
you in trouble every time.
Second, Easy WP SEO evaluates the ENTIRE HTML page, not just the post content that you edit
from your WordPress admin panel. That includes the post itself and also the header, footer,
sidebars and widgets. No other premium SEO plugins can do this either. Keep in mind, when the
search engines crawl your site, they are crawling the entire page too, not just the post content. As
a result, you can have confidence knowing what Google sees, before they do! In fact, the plugin
analyzes pages for a total of 23 on page SEO factors, and offers a detailed checklist of
suggestions based on the results.
There are too many feature to list here, but you can click on the link to learn more about Easy WP
SEO. Obviously, you can risk trying to do everything yourself and hope you get it right. Or you can
leave nothing to chance and be confident your on-page SEO is solid as a rock.
Article Source:
http://EzineArticles.com/?expert=Bryan_L_Smith
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