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					                                   BUSINESS EDGE
   Real Estate                                                                                                                        Are You Sick & Tired
                                                                                                                                      Real Estate
   Investing                                                                                                                          Of Not Finding
   Rebounds                                                                                                                           Your Web Site
                                                                                                                                      On Page 1 Of Google?
   See Page 9                                                                                                                         See Page
                                                                                                                                      SeePage 5 17
                                                                                                       News Magazine
                                    Febr u ar y 12, 2010 – Vo lum e 2 , No . 3 Manito b a / S a sk at ch e w an

Financial sage plays
QB for ZLC clients
Tom Keyser
Business Edge

               number-cruncher par excellence, Garry Zlotnik tries
               to maintain a healthy balance in his life. President of
               Vancouver’s ZLC Financial Group since 1994, he spends
               his workdays helping clients sort through the
               insurance, estate, investment, employee benefits and
pension issues that challenge them on a daily basis.
    But when the work is done, he’s more than likely to head straight
to the golf course, where he’s a 14-handicap, although he complains
that this otherwise respectable number relegates him “to the third
tier in our office.”
    A dedicated family man and dyed-in-the-wool sports nut, Zlotnik
is easy to find on Vancouver Canucks hockey nights – he’ll be perched
in his reserved seat at GM Place.
    A specialist in estate/retirement planning and structured
settlements, Zlotnik is an accomplished public speaker who conducts
seminars on a regular basis with major accounting and legal firms.
He has spoken in front of the Million Dollar Round Table, a                        20 Questions with Garry Zlotnik
highly regarded insurance forum.
    Zlotnik is a life and qualifying member of the Million Dollar Round            Title: President, ZLC Financial Group
Table and a 20-year member of Top of the Table. He is also a member
                                                                                   Born/raised: Vancouver
of the Institute of Chartered Accountants of B.C., the Canadian
Pension Congress and the Life Underwriters Association of Vancouver.               Family: Married to Lisbeth, father of Samantha and David
                                                                                   Education: B.Comm from University of British Columbia. Later
1. Your father, Harold Zlotnik, founded ZLC many years ago. Can                    added his CA, CFP (certified financial planner) and CHFP (chartered
you give us a brief history lesson?                                                financial planner).
    The company dates back to 1945. For most of the time, my dad ran
                                                                                   Career highlights: Named a Fellow of the Institute of Chartered
it as a career agent with Great West Life. Eventually, he became one
of the first agents to go out on his own and establish an independent              Accountants.
                                                                                   Coordinates:       Phone: 1.800.663.1499
See ‘Philosophy’                                                    Page 10

       CSC CORP
           Collection Systems Canada
                                                                         NO TIME TO FOLLOW UP ON ACCOUNTS RECEIVABLE?
                                                                         WE OFFER THE HIGHEST RECOVERY RATE IN CANADA!
                                                                                                                       see page 15 for details
Page 2                                                             BUSINESS EDGE                                                                                               February 12, 2010

Driving toward Canada
Hyundai’s new and improved
reputation as a quality car-maker
                                     Out of the Norm
                                     Edge columnist Norman Leach
                                     examines how VeloCity
                                                                                 BUSINESS EDGE                                                                          News Magazine
could spell expansion for manu-      Entrepreneur BootCamp’s new             PUBLISHED BY BUSINESS                                                       SUBSCRIPTIONS
facturing in Canada.                 approach prepares students to          EDGE MEDIA CORPORATION                                                       McKinnley Prince
                            Page 3   think ahead.                                                                                        
                                                               Page 22                  NATIONAL OFFICE
                                                                                        #18, 11410 27th St. SE                                              Articles may not be
Road to recovery                                                                        Calgary, AB T2Z 3R6                                               reproduced, rewritten,
The IMF reports on global            Environmental upgrade                                                                                              distributed, disseminated,
economies recovering at              CNRL will team up with                               ADVERTISING                                                     transmitted, displayed,
different paces around the world     NWU to propose a bitumen                               Rob Driscoll                                                 published or broadcast,
and forecasts global economic        refinery that could provide                           403.984.9683                                                    directly or indirectly,
                                                                                                                            in any medium without
output will grow this year.          improvement on the overall                                                                                        the prior written permission
                            Page 4   environmental impact of the                              EDITOR                                                         of Business Edge.
                                     oilsands sector.                                       Megan Butler
Bank of PGA                                                    Page 25                  403.253.8896 ext 2035                                           CANADA POST PM 41876514
                                                                                                                          Return undeliverable mail to:
RBC has stepped up to sponsor
                                                                                                                                                           #18, 11410 27th St. SE
the country’s only PGA Tour          Moving On                                     CREATIVE DIRECTOR                                                        Calgary, AB T2Z 3R6
event, and Canadian Open             A new president for mine-site                     Steve Beyer
director Bill Paul couldn’t          focused environmental division
be happier.                          of Alexco; big changes                                   ing pm
                                                                                            en -5
                            Page 6   to Abode Mortgage with two                         d Op om 12
                                                                                    an       t fr
                                     simultaneous resignations;                  Gr       1s
                                     Chartwell Games secures new                  0th
Harvesting projects                                                         Ja

Royal Dutch Shell is slowing         CEO; EcoMax appoints separate
its oilsands investment; CEO         CEO and CFO.
Peter Voser says the focus will                                Page 26
                                                                                                Inspiring Views. Distinctive Design

now be on exploration for                                                                                                                                         80% of the condos are corner units
new resources.                       Tech Check
                            Page 8   Are images for your business                Febuary 2010 Occupancy                               “Exquisitely designed with the discriminating owner in mind,
                                                                                                                                      havenworth brings mountain charm to a big city address”
                                     a copyright violation?
Unaffordable homes                   Tom Keenan discusses
                                                                                 havenworth offers privacy in an exclusive                       For additional information:
Brent Gilmour of the                 the possibility of being sued                                                                               Phone:      403-270-7886
                                                                                 setting of 20 residences total including
Canadian Urban Institute             for downloading images                      five suites per floor.                                            Email:
                                                                                                                                                 Located at 4440 – 14 Street NW Calgary
says a report suggesting that        without paying, as well
homes in some provinces are          as the reality of another                   Suites range in size from 1130 sq ft to                         Show Suite Hours:
“seriously unaffordable,”            company using the same                      1905 sq ft                                                      Tuesday & Wednesday            4 – 7 pm
                                                                                                                                                 Saturday & Sunday              1 – 4 pm
oversimplifies other factors that    photographs to promote                      w w w. h a v e n w o r t h . c a                                Or by appointment
affect housing.                      their business.
                           Page 13                              Page 28

Pro’s 3 Stars                        Cassius King
Keith Leslie of Hesperian            Our humour columnist scrutinizes
Capital Management says              the effects of advertising shown
his top three picks are blowing      during one of our favourite sports
away analysts’ expectations.         events – the Super Bowl.
                          Page 18                              Page 29

Scenes from the Street               Ford sales jump in Jan.
Goldcorp, Emera, Barrick Gold        Ford is reporting a healthy
and MagIndustries are among          growth in U.S. sales, while
the noteworthy stock stories         Toyota, amid a massive recall,
this week.                           halts sales of eight models.
                           Page 20                             Page 30
February 12, 2010                                                      BUSINESS EDGE                                                               Page 3

Hyundai quality focus could make Canada ‘viable’ country to build cars
The Canadian Press                        doing business in Canada, we              If Hyundai can continue to        base for Hyundai-Kia is the U.S.
                                          were kind of looked upon as the       gain market share in Canada –         southeast and the footprint

    t could be “economically vi-          cheap, cheerful manufacturer, not     especially in the key compact         of the supply chain that they’re
    able” for Hyundai to build cars       really known for product quality,”    market – this could prompt the        building there would probably
    in Canada again in less than          Kelleher said.                        company to start manufacturing        favour continued development
10 years if the South Korean auto-           This all changed in 1999 when      vehicles here again, Kelleher said.   of the southeast,” said Pochiluk,
maker continues to meet its sales         Chung Mong Koo took over as               However, industry analyst         president of industry adviser
expectations, says the president          chairman of the automaker and         Bill Pochiluk said he thinks this     AutomotiveCompass.
and CEO of Hyundai Auto Canada            decided to shift the company’s        is unlikely given the company’s           General Motors, Chrysler,
Corp. “If we hit our sales number         focus from “sales growth at any       existing plants in Montgomery,        Ford (NYSE:F), Honda and
five years, six, seven years down         expense” to quality.                  Ala., where it shares a supplier      Toyota all have manufacturing
the road, then I think it becomes            This was a short-term-pain-        base with Kia.                        plants in Canada, all of which
economically viable to put a plant        for-long-term-gain move for               “The current manufacturing        are located in southern Ontario.
in Canada as it was for Toyota and        Hyundai. The automaker’s global
Honda,’’ Steve Kelleher said in an        sales suffered for years as it de-
interview last week.                      layed product launches to ensure
    Hyundai quickly developed             the quality of its new vehicles was
a reputation as a poor-quality            impeccable. The focus on quality
automaker and its sales plum-             eventually paid off, and Hyundai
meted when the recession of the           has seen its Canadian market
early ’90s hit, forcing it to close its   share soar in recent years to the
assembly plant in Bromont, east           point where it is competing di-
of Montreal. “When we started             rectly with Honda for fifth place.
Page 4                                                              BUSINESS EDGE                                                    February 12, 2010

IMF says Canadian economy to recover more quickly than predicted
The Canadian Press                      is underpinned by government         conditions that found unexpected         One important focus of the
                                        spending, not business activity.     strength in U.S. consumer de-        recovery needs to be reforming

         he International                   “For the moment, the             mand, along with the rebuilding      the financial sector with the goal
         Monetary Fund says the         recovery is very much based          of corporate inventories, was        of reducing risk and making the
         Canadian and global            on policy decisions and policy       helping to boost confidence.         sector more resilient in future
economies will recover more             actions. The question is when            It said inflation is expected    crises, the IMF said. The organiza-
quickly than it had previously          does private demand come             to remain “contained,” but high      tion called on developing coun-
predicted, although it warned that      and take over. Right now it’s        unemployment, government             tries to develop policies to manage
this recovery could be stopped in       OK, but a year down the line,        debt and weak household balance      potential bubbles as their
its tracks if stimulus measures are     it will be a big question,”          sheets will continue to challenge    economies rebound and capital
unwound too quickly.                    stated IMF chief economist           the recovery.                        begins to flow back into markets.
    The global economic                 Olivier Blanchard.                       The report called on countries       The IMF provides loans and
organization said Jan. 26 world             IMF managing director,           to take an individualized            other assistance to troubled coun-
economic output will grow               Dominique Strauss-Kahn,              approach to unwinding stimulus       tries and has 186 member nations.
3.9 per cent this year, up from         warned that countries could          measures based on the pace and       It also performs economic analysis
its previous estimate of 3.1            fall back into recession if          strength of their recovery.          and monitoring.
per cent.                               stimulus spending is withdrawn
    Canada’s growth is projected        too soon.
at 2.6 per cent this year, slightly         China’s economy is now
behind the United States but            expected to grow by 10 per
ahead of other G7 members.              cent this year over 2009, when
    This is slightly lower than the     the global slowdown reduced
Bank of Canada’s most recent            growth to a relatively modest
forecast, which predicts it will        8.5 per cent.
average 2.9 per cent this year.             In contrast, the U.S. economy
    The Washington-based                is projected to grow 2.7 per cent
company said the recovery is            in 2010, significantly higher
moving at different paces around        than the IMF’s previous forecast
the world, with the rebound             of 1.5 per cent. The U.S. economy
strongest in Asia’s emerging econ-      declined an estimated 2.5 per
omies and weaker in developed           cent in 2009.
countries, which are still depen-           The IMF predicted the global
dent on government stimulus.            economy will grow by 4.3 per cent
    The IMF reported that the           in 2011.
recovery is well underway, but              The organization also released
it is artificial in the sense that it   an assessment of global financial
February 12, 2010                                                      BUSINESS EDGE                                                                    Page 5

   Sick & Tired Of Not Finding Your Web Site On Page 1 of Google?
             ould your web site design                                                                                    I have since come to realize
             be affecting your sales                                                                                   that this is a very affordable
             results?                                                                                                  way of getting our website to the
        Do you have a quality web                                                                                      masses. Since launching our new
   statistics program for tracking                                                                                     website earlier this year our in-
   your return on investment? Is your                                                                                  ternet sales have increased dra-
   website not appearing on Page 1 of                                                                                  matically and we have achieved
   Google?                                                                                                             top rankings on Google, MSN
        Get the answers to all your                                                                                    and Yahoo.”
   questions and maximize the most                                                                                                         – Sylvia Wilcott,
   phenomenal sales tool in history                                                                                            MVP Athletic Supplies Ltd.
   . . . the Internet.
        How? By getting to know Inter-                                                                                     “For retailers, we can build
   net Marketing Guru Shawn Moore,                                                                                     online catalogues and shopping
   President and CEO and his team                                                                                      carts with e-commerce. That way
   from Think, a top-                                                                                      their customers can order, re-order
   rated Canadian Web firm that has       company. When asked what Think         that’s over $360K per month.”         and set up accounts at the flick of a
   helped over 1,300 North American delivers as its competi-            – Ken Mayhew, President,     wrist,” Moore said. “Retailers can
   clients generate over $100 million     tive edge, Moore replies: “You get                      Penfolds Roofing     open up a lucrative virtual store-
   in sales since 1997.                   our proven blueprint for success                                             front – fully staffed & inventoried
        Exemplified by surviving and      that has already generated over            For those with existing web       for less than $20,000.”
   growing through the dot-com            $100 million for our clients.”         sites, Moore asks: “Do you have a         “Our customers save tens of
   crash, he has received numerous                                               sales process on your web site to     thousands of dollars simply by
   entrepreneur awards, includ-              “The website has helped to          convert visitors to paying clients    modifying their hiring process,”
   ing nomination for inclusion on        contribute in excess of $10 Mil-       that is written professionally?       Moore explained. “We build
   Canada’s prestigious “Top 40           lion Dollars and a 25% increase            Are you regularly reviewing       interview and recruiting systems
   Under 40” list; nomination for the     in our business.”                      and analyzing your web site traffic   through their web site.”
   Ernst & Young Entrepreneur of                  – Don McNiece, President,      and activity?                             As Moore well knows, the
   the Year Award; and was chosen                  Are you consistently improving    hiring process costs corporations
   by the Canadian government to                                                 and implementing new strategies       enormous time and money each
   represent Canada at the Washing-           Moore and his talented team        to your web site based on this        year. His strategy eliminates the
   ton Software Alliance.                 have the specialized industry          review process? If not, you need      problem of ongoing expensive ads
        Moore has the demonstrated        knowledge and experience to get        to,” he states.                       by means of an online application
   expertise and has the blueprint for    the online results you want – fast.        By using Think,       that not only interviews prospec-
   success to show you how it’s done          Consider some truly exciting       such clients as Dominion Directo-     tive employees, but grades their
   on line. “My mission is to educate,    examples of his innovative ideas:      ries, BC Tel (now Telus), the Uni-    suitability for the job. Among
   teach and inspire our clients on the   “When you create or rebuild a          versity of British Columbia and       companies that may ideally benefit
   power of Internet marketing and        website, you have three goals: You     Imasco Minerals have significantly    most from Think Profits expertise,
   technology,” he said.                  want to generate sales and or new      enhanced their online effective-      Moore identified manufactur-
        By now, most Canadian busi-       leads; reduce operational docu-        ness. Clients agree that Moore’s      ers, distributors, retailers, as well
   nesses have opened a window on         ment storage and printing costs;       Internet marketing strategies on      as real estate and development
   the world via the Internet; but the    and you want an automated e-mail       web design, e-commerce, distribu-     companies. “Our ideal client has
   majority has barely started tapping    capturing and marketing plan for       tion practices and even regional      revenue of at least $2 million per
   into its true earning potential.       incoming e-mails so that you can       and global expansion tactics is       year and wants to dominate their
        “Many Manufacturers, Retail-      market back to them,” he elabo-        strictly top of the line.             competition on line.”
   ers and Distributors may not real-     rated.                                     Moore’s reputation is such            Take advantage of their limit-
   ize that we can help them access           Moore asks: “Is your site          that he is a ‘Preferred Keynote       ed-time special offer for Business
   new markets while significantly        optimized for the major search en-     Speaker’ on the Internet Market-      Edge readers.
   reducing their operational, market-    gines? Do you know what position       ing circuit speaking at venues            You Save 50% OFF their
   ing, and advertising costs,” Moore     your site is ranked on these search    such as the global Search Engine      Published Consulting Rates. You
   said during a recent interview.        engines? We are experts in getting     Strategies Conference sharing the     Get a 2-Hour Intensive 1-on-1
        Most business owners are          our customers top search-engine        limelight with the likes of Google    Web Site Audit or Internet Market-
   frustrated with poor results and       rankings on Google,” he contin-        and Microsoft.                        ing Strategy Consultation with
   dealing with inexperienced web         ued, “thereby attracting the eyes of                                         either the President of Vice Presi-
   developers who are unfamiliar          new customers – generating sales          “I would like to thank every-      dent of the firm, valued at $2,000
   with business processes and            and low-cost, pre-qualified leads.”    one at Think Profits for finally      from only $997.
   sophisticated internet marketing                                              convincing me of the importance           To book your review Call Toll
   strategies. Companies who come            “Our leads went from 30 to          of Search Engine Optimization.        Free Now; 1.877.597.7888 (Offer
   to Think, are looking      267 per month, an increase of          I was very skeptical that SEO         valid until March 31, 2010.)
   for an established, experienced        400%. With a close rate of 20%         would make a difference to our            Visit the website at
   and competent web development          and an average deal size of $15K,      type of business.           
Page 6                                                              BUSINESS EDGE                                                         February 12, 2010

Canadian Open sponsor RBC aims to increase brand power
The Canadian Press                     about golf,” said PGA of America      Couples (PGA/Champions Tour)            in mind . . . does this help build
                                       CEO Joe Steranka.                     and Pressel (LPGA Tour) will now        the Canadian Open? Does it help

         he year was 2007 and Bill         The deal with that organization   sport the RBC logo on their golf        build RBC’s brand in golf ?” said
         Paul had serious doubts       makes RBC the official bank of the    bags, giving the bank some pres-        Little. “Everything we’re doing
         about the future of the       PGA Championship and Ryder            ence at a variety of different events   helps the field, helps the tour see
Canadian Open. The man who             Cup – two of the biggest events on    around the world.                       us building momentum, helps
had spent more than a decade as        golf ’s calendar.                        Those three will form Team           us look like a leader on the PGA
the event’s tournament director,           Most importantly, it gives        RBC along with the other golf-          Tour – all of which are surprisingly
who arguably has more passion          North America’s sixth-largest bank    ers already in the fold – Anthony       important when the agents and
for it than anyone, was quickly        the opportunity to increase its       Kim, Calgary’s Stephen Ames, and        players and tournament directors
losing hope that a major sponsor       exposure in markets outside of        Mike Weir of Bright’s Grove, Ont.       think about who’s got momentum
would step forward ready to write      Canada. This year’s PGA Champi-       PGA Tour rookies Chris Baryla of        in the game.”
a big cheque.                          onship will be held at Whistling      Vernon, B.C., and Graham DeLaet             Paul, the Canadian Open’s
    “There really wasn’t a great       Straits in Kohler, Wis., while the    of Weyburn, Sask., will also have       tournament director since 1994,
option – I didn’t know where we        Ryder Cup is slated for Celtic        an RBC logo on their bags this          agrees with that statement. “I
were going to be,” Paul said on        Manor in Wales.                       season.                                 think there’s a huge ripple effect,”
Jan. 28. “I can’t imagine what             “It very quickly allowed us          The company’s other golf in-         he said. “Staying involved in golf,
company in this country and some       to do a major platform in the         terests include sponsorship of the      being more up front in golf, I think
in the States that we didn’t touch.    U.S. and a major platform in the      RCGA’s high-performance ama-            that there’s a tie back: ‘Hey, isn’t
You wonder, God, if no one’s           U.K.,” said Jim Little, RBC’s chief   teur team and support of Canada’s       that the sponsor of the Cana-
coming forward what is going to        brand and communications              national amateur championships.         dian Open?’ It just touches more
happen? How long can the RCGA          officer. “It’s exactly how we            Of course, the most significant      people, more players – and by
run the Open?”                         want to build our brand.”             investment is the one RBC is mak-       players, not just the actual golfers,
    “Then all of a sudden (in) the         The addition of three more rec-   ing in the country’s only PGA Tour      but people in the industry. “I per-
fall of that year we met with RBC      ognizable golfers to the company’s    event. It remains at the core of the    sonally think it’s the right thing (to
and essentially it was done very,      stable accomplishes a similar goal.   company’s sponsorship strategy.         do). Jim always told me he wanted
very quickly. From that point on,      Donald (PGA/European Tour),              “Everything we do in golf has        to reach beyond this tournament.”
we got an injection of life – they
wanted to take it to another level.”
The bank hasn’t stopped investing
in golf since.
    On Jan. 28, RBC (TSX:RY)
made its second significant set
of sponsorship announcements
in as many weeks – becoming a
patron of the PGA of America and
signing endorsement deals with
Luke Donald, Fred Couples and
Morgan Pressel.
    The flurry of agreements come
at a time when the PGA Tour is
struggling to attract sponsors
thanks in large part to the global
recession that has hit particularly
hard in the U.S.
    Essentially, RBC is stepping
up at a time of need – just as
it did a couple years back
when it assumed title sponsorship
of the Canadian Open. The
bank’s support wasn’t lost
on those in attendance at the
PGA Merchandise Show in
Orlando, Fla., where the an-
nouncements were made. “It's
a positive statement about sports
marketing, a positive statement
February 12, 2010                                                                  BUSINESS EDGE                                                                                     Page 7
                                                                                                                                                                      Advertising feature

           CASH+ software eliminates employee phone
             abuse and increases staff productivity
          nder-achieving                 Top 10 Stations by Duration                                                                                   was used, as well as the length
          employees can really           Date Range Between 12/01/2009 AND 02/04/2010
                                                                                                                                                       and cost of each call.
          lay a licking on your cor-                                                                                                                       There are plenty of excellent
 porate bottom line.                                                                                                                                   reasons to choose CASH+ Call
     Just ask B.C. entrepreneur          Station ID        Station Name                                                    Total Duration (HH:MM:SS)   Accounting Software:
 Craig Hansen – he’s been there.        504                Kris Kutny                                                                       92:49:19   • Ease of installation: Hansen’s
 As the former operator of a            503                Natasha Nicholls                                                                 79:34:02      team takes care of the entire
 heavy-duty equipment dealer-                                                                                                                             process, installing the pro-
                                        506                Tyrel Hansen                                                                     78:14:20
                                        507                Alyssa Hansen                                                                    59:23:23
 ship, Hansen remembers wading          500                Craig Hansen                                                                     21:07:28      gram via Internet. The whole
 through 400-page monthly tele-         555                Jane Hudson                                                                      06:14:49      process takes no more than
 phone bills.                           438
                                                           Chelan Radil
                                                           Stephen McDonald
                                                                                                                                                          half an hour.
     “We had phones all over the        501                Ken Gunderson                                                                    01:01:14   • Training: Hansen’s technicians
 place and my bills were coming         505                Rod McAuley                                                                      00:46:28      walk you through the workings
 in around $3,500 a month. I’m                                                                                                                            of the program, again via an
 trying to figure out who’s making                                                      Station Vs Duration
                                                                                                                                                          Internet hookup. CASH+ is so
 all these calls but I had no idea,”                                                                                                                      simple to use you’ll be up to
 he recalls.                                                                                                                                              speed in no time.
     Hansen became so exasper-                                                                                                                         • Top-of-the-line technical sup-
 ated that he started researching                                                                                                                         port: A year’s free support is
 the issue. Eventually, he found                                                                                                                          part of the package when you
 the answer. It’s called CASH+                                                                                                                            add CASH+ Call Accounting
 Call Accounting Software, an                                                                                                                             Software to your office mix.

 amazing product which enables                                                                                                                            Hansen’s head office offers full
 business operators to compre-                                                                                                                            24/7 support. That means no
 hensively track your company’s                                                                                                                           offshore call centres and NO
 phone calls.                                                                                                                                             unanswered calls.
     How can this software save                                                                                                                            Satisfied customers are happy
 you money? “Say you’re                                                                                                                                to testify to the efficiency of
 running a sales organization with                   504   503      506      507        500
                                                                                                        555    438   550      501     505
                                                                                                                                                       CASH+ Call Acounting Software.
 10 people making calls within                                                                                                                             “Trying to switch over a
 the city limits – no long distance    of large and small businesses.       reports and interfaces to suit                                             major part of interfaced
 calls,” Hansen sets up an                 “Most of our clients are         specific customer needs. After                                             software can normally be a
 illustration.                         interested in tracking productivity, all, telephone usage costs repre-                                          very time consuming and
     “Unless you’re running our        misuse and/or abuse. However, 1 of sent one of the largest monthly
                                                                                                                                                       tedious job,” says Trevor
 software, you really have no way      a significant percentage also        expenses for any organization.                                             Raynsford, general manager
 of tracking exactly what they’re      wish to monitor their business’s     It also represents a cost that                                             of a Port Elgin motel.
 doing. You just assume they’re        usage of lines. This is useful in    has traditionally been difficult to                                            “However, the friendly people
 making calls. Our software tracks     determining if you are paying for    control.                                                                   at Hansen Software made this
 the phone number of every local       too many unused lines or if you          When you install CASH+ Call                                            experience painless and seam-
 and long distance call, as well       do not have enough.                  Accounting Software, you take                                              less from start to finish.”
 as how long your staffer spent            “There are also organizations    back that control. “For example,                                               That kind of exemplary cus-
 on the phone. One person might        such as law firms that wish to bill  if you travel a lot, you don’t know                                        tomer service is characteristic of
 make 40 calls a day, compared         back their long-distance phone       what’s going on back                                                       the people bringing you CASH+
 to 20 for his colleague. But if 29    calls to a client,” says Hansen,     at the office,” Hansen explains.                                           Call Accounting Software.
 of those 40 calls are of a per-       who proudly includes Trans-          “With our software, you can                                                    “We believe we care more.
 sonal nature, you’re dealing with     Canada Pipelines Ltd. and ADT        arrange to have your reports                                               We’re not just working for
 a situation of misuse and abuse,”     Security Services among his long emailed to you every day.                                                      wages, we built this company
 he says.                              list of satisfied customers.         That way, you can see all the                                              – and this product – from the
     Hansen’s product has been             Developed and manufactured       numbers, right there in your hotel                                         ground up,” says Hansen
 well-received throughout North        by Hansen Software Corp. of          room.”                                                                     who invites you to visit
 America, earning the enthusiastic     Kelowna, CASH+ Call Account-             CASH+ Call Accounting                                         for
 endorsement of legal offices,         ing Software is a Windows-           Software allows you to log the                                             more information.
 municipalities and major hotel        based, fully-featured manage-        number, date and time of day for                                               To get in touch, please call
 chains, including Best Western        ment program that builds             every call, incoming or outgoing.                                          toll-free 877-795-2274 or email
 International, plus a broad range     customized call-costing tables,      It records which telephone line                                  

                                                 Toll-free 1-877-795-2274                           
Page 8                                                              BUSINESS EDGE                                                               February 12, 2010

La Ronge resident creates heated debate with Walmart petition
The Canadian Press
                                       Pros, cons weighed for big-box store                                                 detrimental to them.” Buie says in
                                                                                                                            the first year, Walmart “really did

         or some, Walmart is the                                                                                            hammer the downtown” because
                                       business and would it really           we’re also pro on development and
         mecca of low-priced shop-                                                                                          it was new and everybody went
                                       draw customers in to improve           economic gain.” He says council
         ping with thousands of                                                                                             there to shop.
                                       their businesses?”                     has looked at the pros and cons
products behind one big blue sign.                                                                                              But these days, things have
                                           Hogan says local entrepreneurs     and examined what’s happened in
For others, it’s a corporate behe-                                                                                          settled somewhat. He says people
                                       are also worried that big box stores   other communities.
moth that drives local businesses                                                                                           still go to Walmart but they’ve
                                       could ruin La Ronge’s small-town           “Right now, it’s 50/50. You can
under and turns downtowns into                                                                                              also gone back to locally run busi-
                                       feel. “These small business are        say that it’ll cause negativity but
ghost towns.                                                                                                                nesses for different goods, and for
                                       traditionally the backbone of any      maybe it won’t. You can say it’ll
    It’s that heated debate that has                                                                                        higher quality items and better
                                       community,” he says. “What I           cause a positive, but at this time,
polarized the town of La Ronge,                                                                                             service. In the process, a few busi-
                                       brought up at the meeting when         we as a council feel that we don’t
where one resident has started a                                                                                            nesses did disappear but Buie says
                                       we discussed it was where did your     have the entire facts presented to
petition to attract the retail giant                                                                                        there’s been a tradeoff.
                                       kids or where did you get your first   us. When we do have the facts pre-
while the chamber of commerce                                                                                                   “What (the Walmart) has done
                                       job, where do you go for sponsor-      sented to us, we will take a stance.”
has voted against the idea.                                                                                                 is opened up our trading area, it’s
                                       ship for hockey, basketball, that          Sierzycki says he doesn’t expect
    “Have you ever been to La                                                                                               made people come from a longer
                                       kind of thing.”                        the issue, discussed at Jan. 27’s
Ronge?” asks petition leader Al                                                                                             distance to come to Flin Flon to
                                           “It’s not all about the business   council meeting, to emerge with
Loke. “On Main Street there are                                                                                             shop,” he explains. “For the most
                                       that they get; it’s what they’re       a decision as council wants to see
bars, there’s North Mart, there are                                                                                         part, I think it’s been good.”
                                       putting back into the community        what happens with the petition.
no clothing stores, there are no                                                                                                Walmart, which hasn’t made
                                       as well.”                                  La Ronge could look 323
sport shops. There is nowhere for                                                                                           any commitment to La Ronge,
                                           Hogan says the intensity of        kilometres east to its neighbour,
anybody , with some sense of econ-                                                                                          isn’t doing much talking. Spokes-
                                       reaction to the debate took him        Flin Flon, for advice. The same
omy, to go buy clothes. Everybody                                                                                           woman Susan Schutta will only
                                       off guard. “I thought people would     heated debate played out in the
has to run 2 1/2 hours south of La                                                                                          say that anytime the corporation
                                       say, ‘Yeah, I'm either for it or       northern Manitoba community
Ronge down to Prince Albert.”                                                                                               enters a community it tries to be
                                       against it,’ but just the raw          several years ago, says Joe Buie,
    La Ronge, a one-time trading                                                                                            “a positive presence.”
                                       emotions that came out with this       president of the Flin Flon and
post, is the largest community                                                                                                  But Loke says when he called
                                       were very surprising.”                 District Chamber of Commerce.
in the northern half of Saskatch-                                                                                           Walmart to find out what he
                                           Officially, town council is            “You have to understand,
ewan. There are about 3,500 people                                                                                          needed to do, he was told that
                                       neutral on the issue, says La Ronge    a lot of these business owners,
in town, some 2,000 on nearby                                                                                               the company wants to see a
                                       Mayor Thomas Sierzycki. “We            that’s their life and they put all
First Nations and another 1,000                                                                                             petition proving residents support
                                       took a stance of no position at        their money into it and that’s their
people in the bordering settlement                                                                                          the idea.
                                       this time because we weren’t           livelihood, that’s their income,”
of Air Ronge.                                                                                                                   He started collecting signatures
                                       presented with sufficient informa-     says Buie. “For a big box store
    Loke believes a Walmart would                                                                                           on Jan. 20 and had 600 names
                                       tion. We strongly believe in our       to come into town and take a
stop them from driving south                                                                                                within 24 hours, adding he needs
                                       local business as it stands, but       piece of that pie, that’s pretty
to shop and could even lure in                                                                                              4,500 in all.
customers from the far north who
currently bypass La Ronge
in favour of Prince Albert. And
that, he suggests, would ultimately
create more traffic for other stores
in town.
    But his argument isn’t getting
any support from the La Ronge
and district chamber of commerce.
    Chamber president Bill Hogan
admits there’s “tremendous eco-
nomic leakage to the south” but
the organization’s members were
“overwhelmingly negative” about                          BECAUSE                             The Business Development Bank of Canada
                                                                                             understands your reality. It provides the
the Walmart initiative. “They were
worried about the effect that a
                                              ENTREPRENEURS WANT                             necessary support so your business can
                                                                                             grow at the pace of your aspirations – come
Walmart would have on businesses             TO CHANGE THE WORLD.                            rain or shine.
they spent their lifetime building
up,” says Hogan. “Would it hurt
them, would it drive them out of
February 12, 2010                                              BUSINESS EDGE                                                        Page 9

     Real Estate Investment Advertorial

  Canada’s Real Estate Markets Surging Again
   Canada’s real estate market                   Opportunity for Investors                    The fourth—a commercial property
                                                 “Some people see this resurgence as the      in Langley, BC—shows a build-out
     continues its rebound.                      beginning of a residential real estate       potential of 155. The company’s market
                                                 bubble,” says League’s other Founding        study indicates that the finished suites
   Statistics Canada reported the value          Partner, Emanuel Arruda. “We see it          at Sundel Square could sell for $215 000
   of building permits last November in          more as a welcome bit of extra potential     or more.
   Canada was worth a total of $5.9 billion,     upside for the condo-conversion proj-
   23% higher than November 2008 and             ects already planned for our ResCap LP.”     Buying the Right Properties
   over 62% higher from February 2009,                                                        One special feature that distinguishes
   at the lowest point of the economic           The Real Estate Limited Partnership          League from most syndicators is that it
   downturn.                                     (RELP) was founded to invest in              takes no share of ownership or cash flow
                                                 Canadian residential real estate             up front. Instead, the company earns
   According to the Canadian Real Estate         projects—specifically ones with              a percentage of the increase in value it
   Association, home sales are expected to             potential for enhanced returns         creates for investors, and collects after
   increase by 7% in 2010. TD Bank,                        through the development of         the properties are sold or refinanced.
   in a recent report, noted that                            new residential housing
   in October 2009, home sales                                 and/or redevelopment           “We take great pains to buy the right
   were up 74% and prices                                       or condominium-               properties,” says Gant. “Being very
   were up 24% from their                                       conversion of existing        selective enables us to hold onto proper-
   low points in 2008,                                          properties.                   ties while generating reliable rates of
   while housing                                                                              income for our investors [Member-
   starts, accord-                                             Attractive to Lenders          Partners].”
   ing to CMHC,
   increased to                                                The thinking behind the
                                                              project is this: mortgage       “What it boils down to,” adds Arruda,
   174 500 units in                                                                           “is we have a vested interest to buy
   December.                                                    lenders generally consider
                                                                 residential mortgages on     the right properties and manage
                                                                 a single suite in a multi-   them efficiently. We call it ‘Positive
   “The growing                                                                               Interdependence.’”
   vigor of the housing                                         title condominium to have
   markets in Canada                                           lower risk than a loan on a
                                                             complete rental building. For    Both Gant and Arruda have been suc-
   is one of the surest                                                                       cessful in helping League’s Member-
   signs yet of an                                       this reason, individual condo
                                                 units qualify for more                       Partners take advantage of the lucrative
   economic recovery,” says Adam Gant,                                                        commercial and residential real estate
   Founding Partner of Victoria-based            attractive financing than one large
                                                 multi-unit apartment building.               market by providing three important
   League Assets Corp. “For an economy                                                        benefits: high-yield regular monthly
   that only last year at this time was in the                                                income, capital appreciation, and an
   worst economic crisis in 60 years, this       Currently, there are three complexes and
                                                 one commercial-to- condo development         innovative tax savings structure.
   really is a remarkable turnaround.”
                                                 property included in the IGW ResCap
                                                 LP. The three apartments have a total        The two founders are committed to
   League Assets Corp. is the asset man-                                                      ensuring prospective investors can
   ager of more than $400 million in real        of 529 suites. Taken altogether, the
                                                 average cost per suite prior to              make educated decisions prior to
   estate bought and managed on behalf                                                        joining League. In fact, Arruda wrote
   of nearly 2 000 individual investors —        conversion is approximately $62 854.
                                                 Appraisals conducted on sample suites        League’s Blue Book of Real Estate
   nearly $300 million of which is pooled                                                     Syndication. Prospective investors
   in its private “IGW REIT.” Through its        from the three buildings (two located
                                                 in Hamilton, ON, and one in Vegreville,      can get a free printed copy, along
   new “IGW Residential Capital Limited                                                       with Investment Overviews. Visit
   Partnership,” the company is capitalizing     AB) indicate that, post-conversion,
                                                 the average value of the suites will be or call 1-877-772-8836.
   on this trend in the residential market
   for the benefit of investors.                 $88 000.
Page 10                                                           BUSINESS EDGE                                                      February 12, 2010
20 Questions from Page 1

Philosophy: No hard-sell; ZLC all about client-specific needs
brokerage firm. He was                                                                                                     out there but not many
very successful and estab-                                                                                                 firms deliver the actual
lished a great profile and                                                                                                 products and services
reputation in Vancouver.                                                                                                   we do.
2. When did you join                                                                                                       7. Let’s concentrate
him in the firm?                                                                                                           on one of those service
    Being the youngest                                                                                                     subsets for a moment.
of six, and since none of                                                                                                  Do you find that succes-
my siblings had joined                                                                                                     sion planning is top
the firm, I decided to                                                                                                     of mind for many
come aboard after getting                                                                                                  of your clients, as
my CA with a national                                                                                                      business owners from
accounting firm in 1981.                                                                                                   the baby boom gen-
He had two other partners                                                                                                  eration start thinking
at that time and over                                                                                                      about retirement?
a period of years we                                                                                                           It is a hot item right
reorganized. At the                                                                                                        now. The reality is, we’re
beginning, we were mainly                                                                                                  all getting older and
just life insurance and                                                                                                    some business lead-
annuities. Then we                                                                                                         ers want a defined exit
branched out into group                                                                                                    strategy, others want
insurance, pensions, port-                                                                                                 to look at finding third
folio management and                                                                                                       parties to take over. A lot
structured settlements.                                                                                                    depends on the style of
    My father passed away                                                                                                  business. If other family
in May, 2008. His partner,                                                                                                 members are involved,
Peter Lamb, is now my                                                                                                      they may want to carry
                                    the Succession Game, that helps         the right questions in order to
partner. During the early 1980s,                                                                                 on the business. Otherwise, it’s a
                                    business owners recognize the           clarify what their specific needs
we were known as Zlotnik, Lamb                                                                                   matter of planning an exit strategy
                                    dangers and pitfalls involved           might be.
and Company, then changed the                                                                                    over a period of up to 10 years.
                                    when they fail to plan for their        6. ZLC offers clients quite a
brand to ZLC Financial Group five                                                                                Maybe that encompasses having
                                    own succession. My dad was very         broad suite of services. What
years ago.                                                                                                       the employees formulate a plan
                                    dynamic, a great innovator.             is your specific role within
3. Has the company retained                                                                                      for buying out their founder. We
                                    4. Speaking of succession, when         the firm?
the approach and strategies                                                                                      tend to get involved in a client’s
                                    did you assume control of com-              Most of my time is spent
that your father brought to the                                                                                  actual financial succession plan,
                                    pany management?                        with clients. We’re set up to
business so many years ago?                                                                                      generally from the standpoint of
                                        He retired from management in       have experts in each of the
    Yes, he was a natural sales                                                                                  estate planning. The last thing
                                    1993, but he was still selling, still   services we offer and we’re mainly
person but what stood out                                                                                        you want is to have the Canada
                                    servicing his own clients. After he     targeted towards private compa-
about him was the fact he spent                                                                                  Revenue Agency dictate the future
                                    walked away from management,            nies and business owners. I
so much time asking questions                                                                                    of your business when you’d prefer
                                    my dad never interfered. He was         see myself as the quarterback,
of his clients and not rushing                                                                                   to pass it down to the next gen-
                                    always there for me, available to       working with the people in my
to an answer – spending enough                                                                                   eration. Our efforts are geared to
                                    help when he was needed. As a           office to service the various
time with clients to make sure                                                                                   minimizing taxes and maximizing
                                    speaker, he remained very much in       needs of business owners, looking
he was asking the right questions                                                                                the value of the business.
                                    demand, speaking to the Million         after their estate planning, their
so his clients could draw their                                                                                  8. What is the range in size of
                                    Dollar Round Table, accounting          own succession planning, their
own conclusions. He really devel-                                                                                your corporate clients?
                                    and law firms, as well as various       own retirement and pension
oped this concept of selling, now                                                                                    We mainly service private
                                    other industry forums. He was a         planning, helping with their
known as the Broad Concept. In                                                                                   companies. Most would fall into
                                    great public speaker.                   employees pension and group
fact, he wrote a book about this                                                                                 the range of between $5 million
                                    5. Based on what you’ve said,           insurance plans. We also help
method that bears the same                                                                                       and $100 million, in terms of
                                    your father was the antithesis          them plan exit strategies. We’re
name and which is still in use                                                                                   annual sales.
                                    of a hard-sell kind of guy. Does        really focused on servicing the
today. In conjunction with the                                                                                   9. Are Canada’s senior
                                    your company continue to                total needs of our corporate
Canadian Association of Family                                                                                   decision-makers starting to
                                    embrace that philosophy?                clients. I don’t think there are
Enterprise, he also developed a                                                                                  get the message that it’s time
                                        That is our philosophy. We try      too many companies like ours.
role-playing video called Winning   to make sure we ask our clients         There are lots of consultants        See ‘Strategies’           Page 12
February 12, 2010                                                                   BUSINESS EDGE                                                                                   Page 11

  Jaymor enables investors to capitalize on U.S. conditions
  O     pportunities
        like this don’t
  come along every
                                              investment vehicle that’s designed to
                                              generate a seven-per cent quarterly
                                              return right from the get-go— not to
                                                                                                  “We’d like to accumulate a warchest
                                                                                                of cash to help us take advantage of
                                                                                                some of these U.S. buying
                                                                                                                                                  in, and negotiate a “friendly” foreclo-
                                                                                                                                                  sure, working with the lender well as
                                                                                                                                                  the holder of the property,” Lucchese
  day. In fact, it’s                          mention a significant opportunity for             opportunities.”                                   explains.
  unlikely we will                            capital growth.                                     For this offering, Jaymor will                    “We’re quite capable of negotiating
  see another                                    For the uninitiated, the Jaymor Group          participate with investors in the                 those types of transactions. So whether
  opportunity like                            is a privately owned real estate                  success of the project and will not               we end up owning the real estate or
  this in our lifetime.                       investment team with more than $500               receive a share of the profit until               even the debt through the foreclo-
                        Fabrizio Lucchese
    That’s how                                million in assets. Led by Lucchese and            investors receive their entire original           sure process, we have a chance to
  Fabrizio (Fab) Lucchese views the dis-      a crack management team, Jaymor has               capital.                                          broaden our range of opportunity.”
  tressed real estate market south of the     applied its know-how and experience                 The target: high-quality rental                   Eligible investors are welcome to join
  border, particularly in the southeastern    to the structuring of a number of                 projects situated in carefully selected           this limited partnership with a minimum
  U.S. and Texas.                             tax-advantaged projects which have                neighbourhoods of American cities.                investment of $10,000.
    “We have an even better opportunity       helped more than 2,000 passive inves-             Under terms of Lucchese’s vision,                   At a time of uncertainty in global
  today than we had during the savings        tors to diversify their portfolios while          investors will go into their purchases            equities markets, the Jaymor American
  and loan crisis, back in the late 1980s,    minimizing their tax payouts.                     with a pre-defined strategy for an exit           Opportunity Limited Partnership offers
  early ‘90s,” says Lucchese, President          And now Lucchese is going back to              within five to seven years.                       a chance to play the depressed U.S.
  and CEO of the Jaymor Group.                the market with another outstanding                 Those who buy into the Jaymor                   real estate market in a way that
    “Most of us won’t have another            offering.                                         American Opportunity Limited                      combines tremendous tax efficiency
  chance like this huge fire sale of valu-       The Jaymor American Opportunity                Partnership will also take advantage of           with an outstanding quarterly return -
  able assets in our lifetime,” Lucchese      Limited Partnership combines cash                 the chance to acquire debt.                       from the moment you sign your name.
  adds. “There are some phenomenal            flow and capital appreciation opportuni-            “One problem many banks are facing                For additional information, please
  bargains out there.”                        ties by investing in a diversified portfo-        is, they can’t take real estate off their         take a close look at the Jaymor website
    As usual, he’s looking for partners to    lio of multi-family communities.                  books. Once they initiate the fore-               ( and feel free
  help him snap them up. In return, he’s         “We’re putting together a blind pool,”         closure process, for example, they’d              to get in touch via this toll-free
  offering a tax-friendly, RRSP-eligible      Lucchese explains his strategy.                   rather invite someone else to step                number: 1.800.572.3564.

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Page 12                                                                BUSINESS EDGE                                                           February 12, 2010

From Page 10

Strategies: Holding companies can help maximize wealth
to put an estate/succession plan        make up past losses and be able to       wealth for the long term. We also       have a proper pension plan in
in place?                               make contributions to their plans.       recommend the use of insurance          place. Often there are gaps in their
    I would say no. Most people         So the government’s helping them         products in holding companies as        insurance coverage, so we’ll also
are so busy dealing with the            to recover their losses. With an         a tax shelter for interest income       look at ways to address that situ-
economy and their sales that it’s       RRSP, you can’t do that, you’re just     and to help develop a long-term         ation. Then, for the main body of
hard to step back and plan for          hoping the stocks you invested in        retirement and succession plans.        employees, we’ll make sure there
the future. That’s why one of the       will eventually recover. So an IPP       14. We’ve seen how you help             is a pension plan or group RRSP
tools we use is a video that we call    is a very effective tool.                business owners plan for                in place, so they can accumulate
“Winning the Succession Game,”          13. Can you give us another              retirement. How can you                 funds for retirement.
to make sure they realize what          example of the types of                  help their employees do the             15. In your experience, are
the potential pitfalls can be if they   strategies you suggest to your           same thing?                             private companies doing
don’t have a plan in place.             corporate clients?                          The first step is to take care of    enough to help their employees
10. What are some of the other              With our advisers’ accounts,         the needs of the founder/own-           set aside enough money to
top-of-mind issues that tend to         we help them look at holding             ers. Then we’ll look at the senior
dominate your business day?             companies as a way of maximizing         executive group to make sure they       See ‘Welcome’                 Page 14
    One of the big issues is, it’s
very difficult to create a useful
succession plan before the owner
of the business has his or her
personal retirement organized.
We have a portfolio management
firm that expends a lot of effort
to make sure that the business
can minimize its tax payout while
maximizing wealth creation so by
the time owners want to sell the
business or pass it down to the                 DO YOU AND YOUR SALES TEAM
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February 12, 2010                                                     BUSINESS EDGE                                                                     Page 13

Urban land development policies make homes unaffordable, says report
The Canadian Press                    said American Wendell Cox,                    Winnipeg crept down from           cities look at the return on
                                      who wrote the report with Hugh            affordable to moderately               investment when planning new

         new report says urban        Pavletich of New Zealand.                 unaffordable. Communities such         residential areas. Conventional
         land-use policies are        “They have a pejorative term –            as Moncton, Thunder Bay and            planning based on large subdivi-
         making homes almost          sprawl. It is a synonym, as far           Windsor remain affordable.             sional blocks that require more
unaffordable in markets around        as they’re concerned, for sin.                But Brent Gilmour, acting          roads, more sewers and more
the world, including Vancouver,           “It is very difficult to develop      CEO of the Canadian Urban              lighting, have long-term costs
Toronto and Montreal.                 new housing on the fringe. Fringe         Institute, said the report             that may not be reflected in the
    The Demographia Internation-      housing on cheap land has been            oversimplifies other factors that      price of a house.
al report released Jan. 25 looked     the secret of the expansion of            affect housing affordability, such         Municipalities must also plan
at 272 metropolitan markets in        home ownership.”                          as regional real estate markets        for the need to look after the
Canada, the U.S., the U.K., Aus-          The authors made their                and economic conditions.               growing number of seniors with
tralia, New Zealand and Ireland,      rankings by taking the median                 The report also fails to include   mobility issues who tend to
and calls on governments to allow     residential house values from             the financial, social and environ-     become isolated in cities with
more housing to be built on the       the third quarter of 2009 and             mental benefits of “smart” urban       urban sprawl, he said.
fringes of urban areas to help        dividing it by median annual              planning. They include lower               Cox said the cost of building
keep costs down.                      gross household incomes.                  infrastructure costs, reducing the     new roads and transit services
    The report says Vancouver         The four categories include:              need for long commutes and cities      to new housing developments
was the most unaffordable             severely unaffordable, seriously          designed for people who don’t or       is a pittance compared to how
market in the world last year         unaffordable, moderately                  can’t drive cars, he said.             urban consolidation policies
when median housing sale values       unaffordable and affordable.                  “You have to look at the quality   boost housing prices and rents.
are compared to median house-             The report suggests that              of life in a neighbourhood. The            “You need to begin allowing
hold incomes. Toronto is in the       homes in Edmonton and                     ability to walk, to bicycle. Are       land to be developed by the free
severely unaffordable category.       Calgary are also considered               there parks and recreational facili-   market,” he said from St. Louis.
Montreal is classified as being       to be in the seriously unaffordable       ties that are nearby?” Gilmour said        “You need to be allowing the
seriously unaffordable.               category, but Cox noted                   from Toronto.                          land on the fringe to be opened
    “There is a view among urban      that prices there are getting                 “This study doesn’t take into      up to development without the
planners that we have got to          somewhat cheaper because of               consideration any of those things.''   planners telling where the
stop the expanse of the city,”        the economic downturn.                        Gilmour said major Canadian        development must occur.”

Canadian data deal not reached for Apple’s cross between laptop and smartphone
The Canadian Press                    more than C$530 with the current          and US$829 for a 64-gigabyte 3G        tries using Wi-Fi connections. A
                                      exchange rate.                            model.                                 local carrier would be needed for
    Apple’s new iPad will be avail-      The priciest iPads are US$699            He hinted that the iPad should       a 3G data connection where no
able for sale internationally in      for a 64-gigabyte Wi-Fi model             work out of the box in other coun-     Wi-Fi is available.
about 60 days but no deals have
been reached with data carriers in
Canada yet.
    The one-button, keyboard-free
mobile computing device is billed
as a cross between a laptop and a
smartphone, offering the best of
both worlds. Its touch screen
measures 24.6 centimetres
diagonally and the device is 1.3
centimetres thick.
    CEO Steve Jobs says he hopes
to secure deals with international
mobile carriers by June or July.
He did not specifically mention
Canada as a target market.
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Page 14                                                            BUSINESS EDGE                                                     February 12, 2010

From Page 12

Welcome: Rolling out the red carpet to entire investment community
ensure a reasonably comfort-          years. This particular Fund           settlement businesses and we              We certainly found that all
able retirement?                      is RRSP-eligible and is best suited   actually set up our own portfolio     our clients who invested in
    I would say pensions is one       for the long term investor. The       management firm. We saw               guaranteed withdrawal programs
area that needs a lot more            fund includes 20 stocks, with         the opportunity to acquire Van        in 2008 were happy they had
work. But we’re starting to see       a five per cent weighting in each.    Arbor as a chance to take it to       done so, as opposed to watching
more interest from our clients        Our managers use a sophisticated      the next level.                       their stocks go down in value.
in setting up pension plans           model to analyze the available        18. In most of ZLC’s service          These are relatively new products
as a way to provide incentive         equities, applying a top-down         areas, your clients are primarily     in Canada but they’ve been
for their employees. Business         approach, and their strategies        corporate. Does the portfolio         a staple in the U.S. for years.
owners don’t want to see a            have been very successful. In         management side welcome               20. Speaking in a general sense,
65-year employee retiring             addition, we have a third-party       individual customers?                 how well or poorly prepared are
without having saved retirement       relationship with a company               Yes, in that area, we’re roll-    the majority of Canadians who
dollars and then turning around       called Vertex One Asset               ing the product out to the entire     currently stand on the threshold
and saying to the company, “I         Management, which has had             investment community.                 of retirement?
worked here 20 years and what         very strong returns over the          19. How are you able to man-              We like to think our own
did you do for me?” These plans       past five years as well. Our          age risk on behalf of your aging      clients are well positioned and
are very easy to set up nowadays.     philosophy is, we don’t want          clientele, in particular?             know exactly where they stand
Twenty years ago, the costs of        to be simply an asset gatherer,           A certain segment of our          in terms of retirement income.
implementing a small plan were        we want to place our clients          clientele has a substantial enough    I’d say, for the most part, aging
much higher.                          in the position where their           asset base that enables them to       Canadians won’t have access
16. Can you talk a bit about          funds are performing better           afford a certain amount of risk.      to the income that they’re
ZLC’s portfolio management            than the average.                     Then you have a group of people       going to need. I think the issue
side?                                 17. With respect to the Van           whose assets are more vulnerable.     is that most Canadians haven’t
    In 2008, we acquired our          Arbor acquisition, has ZLC            For them, any erosion of their        sought the help of an advisor
own portfolio management              relied on M&A activity to attain      capital base is going to dramati-     to simply lay out what their
firm called Van Arbor Asset           its current status?                   cally affect their retirement. So,    retirement is going to look like,
Management. The Van Arbor                 Not really, we’ve concentrated    we’ve been big proponents, since      in terms of the assets they have.
Canadian Advantage Fund is            more on organic growth. We’ve         day one, of guaranteed withdraw-      The first step is a thorough
one of the top performing equity      tended to develop our own             al benefit programs, such as the      assessment of exactly where
funds in Canada over the last five    group insurance and structured        Manulife Income Plus program.         they stand. BE

Canadian-owned Sino-Forest Corporation strikes tree-supply deal in China
The Canadian Press                    with access to a total of 902,000     plan this year calls for further      are at harvest in six years.”
                                      hectares of wood fibre and timber     acquisition of plantation fibre, as       Sino-Forest is a commercial

S   ino-Forest Corporation
    (TSX:TRE), a Toronto-based
operator of tree plantations in
                                      land, excluding the 348,000 hect-
                                      ares of trees acquired year-to-date
                                      through previous agreements,”
                                                                            we continue to expand our planta-
                                                                            tion base. We also plan to ramp up
                                                                            re-planting with our genetically
                                                                                                                  forest plantation operator in
                                                                                                                  China. The company owns and
                                                                                                                  manages forest plantation trees,
China, says it has entered into       said Sino-Forest chairman and         advanced seedlings, with the aim      sells standing timber and wood
a master agreement for the pur-       CEO Allen Chan.                       of achieving an average yield of      logs, and manufactures engi-
chase of up to 16.5 million cubic        Our business and operational       150 to 200 cubic metres per hect-     neered-wood products.
metres of pine and Chinese fir
forests. The deal, announced Jan.
28, was done with Guizhou Sen Li
Industry Co. Ltd., an agent for the
original forest rights holders.
    Under the Guizhou deal,
Sino-Forest’s Chinese subsidiaries
will acquire between 10.5 million
and 16.5 million cubic metres
of plantation wood fibre over a
three-year period.
    “We are very pleased to have
signed our sixth master agree-
ment, which provides us now
February 12, 2010                                                       BUSINESS EDGE                                                      Page 15

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Page 16                                                              BUSINESS EDGE                    February 12, 2010

Little Miss Chief ’s owner recognized
for positive impact on community
Michelle Lindstrom                      not like to grow my company too
Business Edge                           fast, and I am happy that at the
                                        moment it has created employ-

     n a time when financial insti-     ment in many sectors.”
     tutions provided little support        Sticking to what she knew, Mel-
     to entrepreneurial Aboriginal      cosky took what was a food staple
women whose previous business           to her and kept a clear business
experience was minute, Ellen Mel- plan in mind: to develop a gour-
cosky was able to make                              met quality, authentic
her business thrive.                                Aboriginal product of
    Little Miss Chief is                            British Columbia and
Melcosky’s gourmet                                  Canada. “The smoked
smoked salmon busi-                                 salmon was part of my
ness, which has seen                                historical family life
success for 15 years and                            background experience
will soon be recognized                             – living off the land by
with a 2010 National            Ellen Melcosky gathering and harvest-
Aboriginal Achievement                              ing resources around us
Award (NAAA).                           for survival, and salmon was one
    About receiving notification of     subject I was really familiar with.”
the award, she says, “I was speech-         Her self-made marketing
less, filled with excitement and so     strategy took Little Miss Chief
honoured.” Her first thoughts were products all the way to Spain,
“this award is not just for me, but     Poland, the United States and
for all the pioneering First Nations the Netherlands because she
women including my mother and           approached high-end gift stores,
grandmother.”                           duty-free shops, gift basket
    Melcosky started Little Miss        companies and gourmet
Chief right in her home with            grocery stores to carry her
the help of friends, family and         smoked salmon.
community groups, and her                   The 17th annual NAAA will
business has since generated            be held on March 26 in Regina,
employment for packing houses,          with ‘potential’ as its theme,
warehouses, fishermen, proces-          also promoting the ability
sors, packagers and artists. Fifteen everyone has to achieve greatness,
years ago, her children were grown despite obstacles.
and out of the house and she                The National Aboriginal
realized after years of staying         Achievement Foundation (NAAF)
home with them, her office skills       will present Melcosky an NAAA
were lost. She decided to take          for business and commerce in
business-related night courses          Regina for providing a great
and hands-on jobs, which eventu-        product based on her heritage
ally gave her the skill set required    of the Esketemc First Nation.
to start her own business.              NAAF is a nationally registered
    “When I first had the vision        non-profit program geared to-
of starting this business I had all     wards raising funds and offering
kinds of big ideas, like starting       tools and programs for Aboriginal
my own fish processing plant,           people to achieve their potential
along with marketing my brand           and, since 1985, it has awarded
of smoked salmon under the              more than $32 million in scholar-
Little Miss Chief brand . . . but       ships and bursaries through its
sometimes we build big dreams           education program.
and ideas [that] we have to scale           See
down,” Melcosky says. “It has           for more information about Little            1.403.984.9683
turned out very well for me, I do       Miss Chief.
February 12, 2010                                         BUSINESS EDGE                                                        Page 17

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Page 18                                                                BUSINESS EDGE                                                         February 12, 2010

Pro’s 3 Stars

Leslie: Proprietary model aligns three stars
Michelle Lindstrom                      lentils, peas, chickpeas and beans       CEO: Gerald M. Soloway                  and so they now offer a few more
Business Edge                           – they’re a major source of protein      Head Office: Toronto                    traditional mortgages as well.
                                        – and (Alliance) is tapping into the     Vital Stats: Price/Earnings Ratio       The biggest reason why we like

        EATURED PRO:                    growth of developing countries.          10.31; Earnings Per Share 3.86;         Home Capital is this company has
        Keith Leslie, CFA, is vice      One of the reasons we like Alli-         Market Cap 1.38B; Annual Divi-          the best earnings consistency of
        president, portfolio manag-     ance Grain Traders is the poten-         dend 0.64; Yield 1.60.                  any stock that we cover. They’ve
er and partner of Hesperian Capi-       tial growth. Also, it trades at a        Leslie’s View: “The biggest thing       grown their earnings every year,
tal Management Ltd., who manage significant discount to two-thirds               with Home Capital is that it trades     even through the difficult times of
the Norrep Group of funds.              the market multiple, which is key                                                2008. They beat analysts‘ expecta-
                                                                                 at 10.5 times earnings, so almost
    Investment Strategy of Hespe-       to us, and it trades at about twice                                              tions and the analysts for 2010,
                                                                                 half the market for a 26 return on
rian Capital Manage-                                the profitability of the                                             six months ago were looking for
                                                                                 equity – more than double the
ment Ltd. in regards               Guest            market. They could also                                              $4.19/share and now they’re look-
                                                                                 market. So, again low p/e, high
to Norrep Group of
                               Stock Picker pay off all their debt in            profitability. In the case of Home
                                                                                                                         ing for $4.65/share. The analysts
Funds: “The Norrep Q                                about four months. So,                                               continue to move their numbers
is a quantitative-based                             the company has low          Capital, you don’t really talk about    up. (It has) good expected growth
fund that primarily in-                             valuation, high return       debt because they’re lending out        and you’re paying a very reason-
vests in large- and mid-                            on equity (so high prof-     money to individuals; they’re like      able multiple to find that growth.”
cap equities. Through                               itability) and very little   a bank. These are basically people      Leslie’s Risk Rating: Medium
our disciplined and                                 debt. They significantly     who cannot get a loan at the bank,      Web Watch: www.homecapital.
stringent screening                                 beat last quarter’s earn-    so Home Capital can charge them         com
process, we identify                                ings (by 15 to 20 per        a little bit more in terms of inter-
securities that trade                               cent). Alliance Grain        est. But what they do is monitor                    THIRD STAR:
at significant valua-                               Traders had an excel-        and evaluate the property quite         Sino-Forest Corporation (TRE-T)
tion discounts to the            Keith Leslie       lent last quarter. They      well. Their loan losses are a little    Snapshot: Commercial forest
index, yet still exhibit                            blew away analysts’ ex-      bit lower, so people don’t run away     plantation operator in China.
important characteristics such          pectations. Six months ago, their                                                Operations include management
                                                                                 from their mortgages. The most
as greater profitability, stronger      2010 number, the analysts were                                                   of many thousands of hectares of
                                                                                 important thing is that people
earnings momentum and lower             looking for $2.76/share and now                                                  plantation trees, sales of standing
                                                                                 have to put at least 30 per cent
levels of debt. Our proprietary,        they’re looking for $3.25/share, so                                              timber and logs, and manufactur-
                                                                                 down on the house depending on          ing of engineered wood products.
back-tested model, allows us to         the analysts have upward estimate
                                                                                 the risk level. If they start making    It is one of the top suppliers of
populate the Norrep Q portfolio         revisions. (To summarize) Alliance
                                                                                 payments and the housing market         commercial wood fibre in China.
with these stocks, giving it the        Grain Traders have low valua-
                                                                                 collapses, Home Capital still can       Recent Price: 19.58
greatest mathematical probability       tion, high profitability, low debt,
of outperforming the market.”           beating analysts’ expectations and       lose $100,000 off the house but         52-Week High/Low: $21.53/$6.52
                                        the analysts keep moving their           they can still get their money          CEO: Allen T.Y. Chan
            FIRST STAR:                 numbers up.”                             back because the person put so          Head Office: Hong Kong
Alliance Grain Traders (AGT-T)          Leslie’s Risk Rating: High               much down. The key to Home              Vital Stats: Price/Earnings Ratio
Snapshot: Alliance Grain Trad-          Web Watch: www.alliancegrain.            Capital is that they’ve hit a niche     12.90; Earnings Per Share 1.45;
ers is the largest pea and lentil       com                                      area of the market and deliver it       Market Cap 4.15B; Annual Divi-
splitting company in the world                                                   to people who can’t get loans in        dend n/a; Yield n/a.
buying lentils, peas, chickpeas and                SECOND STAR:                  other ways, they can charge them        Leslie’s View: “Sino-Forest, they
beans from farmers in the best          Home Capital Group Inc. (HCG-T)          a little bit more, but it’s just as     have about 630,000 hectares under
pulse growing regions of Canada,        Snapshot: Home Capital Group             safe. Theoretically it’s not as safe,   management right now and they
the U.S., Australia and Turkey,         Inc. provides deposit, mortgage                                                  have long-term agreements to ac-
                                                                                 but in reality, because (people are)
shipping to over 80 international       lending, retail credit and credit                                                quire another 900,000 hectares. So,
                                                                                 putting so much money down, it
end-using countries.                    card issuing services. They’re                                                   they have a lot of land with a lot of
                                                                                 is. One of the interesting things
Recent Price: 33.61                     licensed across Canada with                                                      trees on it and, as a company, one
52-Week High/Low: $34.47/$7.56          income primarily generated from          that Home Capital has done in the
                                                                                                                         of the things they do after they cut
CEO: Murad Al-Katib                     mortgage lending operations.             nearer term is that they’ve entered
                                                                                                                         down a tree and sell it is they plant
Head Office: Regina                     They’re traditionally focused on         the prime mortgage market (i.e.         another one. The are able to grow
Vital Stats: Price/Earnings Ratio       the non-prime mortgage segment           what the banks would have typi-         their trees up to usable height
10.63; Earnings Per Share 3.00;         but recently moved into the prime        cally offered), the banks tightened     in about five years. It costs them
Market Cap 544.66M; Annual Divi- lending segment as well.                        their credit a little bit, and their    money to plant trees so they’ve
dend 0.54; Yield 1.70.                  Recent Price: 41.06                      loans in the past year, and Home
Leslie’s View: “Pulse crops are         52-Week High/Low: $43.97/$15.32          Capital saw that as an advantage        See ‘Beating’              Page 21
February 12, 2010                                                      BUSINESS EDGE                                                                      Page 19

Experts say wind power not viable short-term source of energy for Haiti
The Canadian Press                      forests have been plundered to           areas where land meets sea, add-              countries have already invested
                                        supply charcoal for cooking for          ing Cuba and other Caribbean                  in wind energy.

         anada’s Foreign Affairs        the 80 per cent of Haitians who
         Minister is eyeing the         are desperately poor and cannot
         potential for wind power       afford electricity.
along Haiti’s coastline as part of          Haiti’s mainly thermal and
the effort to improve the earth-        hydroelectric plants supply only a
quake ravaged country’s capacity        fraction of the energy required and               $129 Lift AND Lodging!
for power production.                   even those who can afford to be on
                                                                                          B I G M O U N TA I N . B I G S N O W . B I G D E A L .
    Foreign Affairs Minister            the grid receive power for only half
Lawrence Cannon said Jan. 25            the day. Many rely on expensive
technology will be an important         and polluting diesel generators.
element of rebuilding in Haiti after        Robert Evans, a mechani-
its infrastructure was devastated       cal engineering professor at the
in the Jan. 12 earthquake that has      University of British Columbia,
left most of the Caribbean country      said wind is an expensive type of
in ruins.                               energy production that has been
    Wind power could reduce             heavily subsidized in countries
the country’s dependence on             where it has been integrated.
fossil fuels, the minister said             Wind power is intermittent and
before a conference on Haitian          works at full power capacity only

                                                                                                                                                             Ryan Creary
reconstruction in Montreal. But         one-third of the time fossil fuel
experts say that while wind energy      plants do, and a backup source of
should be part of a long-term           power would be crucial, he said.
energy strategy for Haiti, it is        “It really only makes sense to inte-
too expensive and unreliable as         grate it into an existing situation
a short-term source of power to         where you’ve got the availability of
fuel reconstruction.                    backup power of some kind.”                      With deals this great, there’s no excuse not to be here.
    Andrew Thompson, a senior               Lawrence Solomon, executive                  We’ve had record snowfalls and need to share! Join us for
fellow at the Centre for Interna-       director of Energy Probe, said be-               an incredible resort experience, Rocky
tional Governance Innovation,           ing green is an extravagance Haiti               Mountain views, 4,133 ft of outrageous
who specializes in Haiti, said          can’t afford. “For Haiti, that needs             terrain and an adventure for everyone.
Cannon was not the first person to      to rebuild its infrastructure, this is           The only thing missing is you!
raise wind power as an option for       the last thing they need. They need
                                                                                         *Package code BEDGE. Per person, per night, based on
Haiti. The island’s geography and       to get their economy up so they                  quad occ. (at Canadian Mountain Lodging’s Glacier
a strong air stream makes wind          can have jobs, they don’t need to                Mountaineer Lodge) through Kicking Horse Central.
power a viable possibility, he said.    be wasting money on an unreli-                   Subject to availability, conditions apply, call
                                                                                         1.866.SKI.KICK or online
But he added, it requires a massive     able power source.”
capital investment and a tremen-            But Robert Hornung, president
dous amount of infrastructure.          of the Canadian Wind Energy              | 1.866.SKI.KICK
“There’s no silver bullet for Haiti’s   Association, said small island
energy needs. Wind would be one         states are ideal for wind farms
of a series of different options, I     because wind is stronger in
think it’s worth considering solar
power as well.”
    Before the quake struck,
non-profit groups were installing
solar panels on the roofs of
Haitian schools, as a self-sustain-
ing source of power that doesn’t
require a massive infrastructure
investment like wind farms,
he said.
    Haiti needs to consider several
other sources of energy, including
importing charcoal from a neigh-
bouring country. The country’s
Page 20                                                            BUSINESS EDGE                                                          February 12, 2010

Financial Edge

Goldcorp mine first to sign up for Cyanide Code program
Business Edge                           •	 Recent Price: $23.74             Papua New Guinea, burned down              •	 52-Week High/Low:
                                        •	 52-Week High/Low:                more than 130 buildings and                   $0.78/$0.165
     Act I: The Cyanide Code               $25.57/$18.30                    forced people out of their homes
                                                                                                                         Canadians and Chinese are
  •	 The Player: Goldcorp Inc.                                              at gunpoint. What does that have
                                         Atlantic winds will soon                                                    partnering for a project in Africa
     (TSX:G)                                                                to do with Barrick Gold Corp.?
                                      blow money into a Nova Scotia                                                  – not for a fundraising revamp of
  •	 Action: Down nine per cent                                             Amnesty says the raids occurred
                                      company’s pockets – or so the                                                  ‘Tears Are Not Enough’, but rather,
     or $3.65 in a month ( from                                             on land adjacent to a mine owned
                                      company hopes.                                                                 for a business deal.
     $41.35 Jan. 1)                                                         by the Canadian gold giant.
                                         Emera Inc., a Nova Scotia-                                                      Complant, a public construc-
  •	 Recent Price: $37.70                                                       The human rights group is
                                      based energy company, has                                                      tion company headquartered
  •	 52-Week High/Low:                                                      not suggesting Barrick had
                                      completed its purchase of Digby                                                in Beijing, is in talks to build a
     $48.37/$32.39                                                          anything to do with the alleged
                                      Wind Park in the province, which                                               potash project in Africa, and
                                                                            raids, but says the company
    A Vancouver company has           the company plans to get up and                                                MagIndustries Corp., based in
                                                                            should have requested an investi-
become the first in Canada to ad-     harness the gales by the end of                                                Toronto, has signed a framework
                                                                            gation and stopped supporting
here to ‘The Cyanide Code’ (unlike    2010. Emera purchased a 100-per-                                               agreement with the Chinese com-
                                                                            the local police.
in the spy world, that                cent ownership of the project,                                                 pany. In the agreement, Complant
                                                                                Barrick responded in a state-
doesn’t mean manage-                              which was originally                                               becomes the project’s contractor,
                             Scenes from being jointly developed            ment saying Amnesty’s analysis
                                                                                                                     has the right to acquire 50.1 per
ment promises to bite         the Street                                    of the situation did not take into
the capsule if captured                           by Scotian WindFields                                              cent of the project (dropping Mag-
                                                                            account the complicated social
– the real life code is                           Inc. and Interwind                                                 Industries’ stake to 39.9 per cent),
                                                                            and legal issues in the country,
about safe-handling of                            Corp. (now under                                                   and allows Complant to source
                                                                            and contests the suggestion that it
the poison).                                      creditor protection).                                              a 10-year loan as large as US$1.2
                                                                            did not act appropriately after the
    GoldCorp Inc. re-                             Scotian, which led                                                 billion. The Republic of Congo’s
                                                                            alleged incidents.
cently announced that                             consultations with the                                             10-per-cent stake in the potash
its Musselwhite gold                              community, will stay             Act IV: Potash Pact               project remains unchanged.
mine in northwestern                              involved to support
                                                  the project through         •	 The Player: MagIndustries               The above is not intended as
Ontario has become                                                               Corp. (TSX:MAA)                     investment advice to buy or sell
the first such opera-                             development.
                           Nicole Strandlund          Emera’s purchase,       •	 Action: Down eight per cent         any mentioned securities. Investors
tion in the country to                                                           or $0.04 in a month ( from          should do due diligence before in-
be certified under the                            which includes devel-
                                      opment rights, 20 wind turbines            $0.52 MTFI-1046 CEO Ad.pdf 1
                                                                                       Jan. 1)                                Quotes
                                                                                                                     vesting. 1:53 PM are based on results
voluntary Cyanide Code program,                                               •	 Recent Price: $0.56                 through February 2, 2010.
which deals with safety and re-       and a 20-year power purchase
sponsible management of cyanide       agreement with Nova Scotia
when mining (using cyanide to         Power Inc., is expected to produce
extract gold is a common yet con-     30 megawatts – enough to provide
troversial metallurgical process      energy for around 10,000 homes.
that has been banned in some          Act III: Papua Police Predicament
countries and states).
    GoldCorp’s Marigold mine            •	 The Player: Barrick Gold
in Nevada became the first in              Corp. (TSX:ABX)
the world to be fully certified in      •	 Action: Down eight per cent
2007. That mine has been recerti-          or $3.16 in a month ( from
fied under the code, bringing the          $41.46 Jan. 1)
company’s list of certified mines       •	 Recent Price: $38.30
to four: one in Ontario, one in         •	 52-Week High/Low:
Nevada, one in Mexico and one              $50.53/$32.69
in Guatemala.                             Amnesty International has its
                                      eyes on a Canadian company –
          Act II: Sails up            not so much for its actions, but
  •	 The Player: Emera Inc.           rather for something that allegedly
     (TSX:EMA)                        occurred nearby.
  •	 Action: Down five per cent or        According to Amnesty Interna-
     $1.33 in a month ( from $25.07   tional, in the spring and summer
     Jan. 1)                          of 2009, police raided villages in
February 12, 2010                                                BUSINESS EDGE                                      Page 21

From Page 18

Beating analyst
spent more money acquiring new
land because you can only buy
land when land is available for
purchase. Right now, they’re
spending their money buying land
and once there’s no more land for
sale, they’ll take their cash flow
and replant the trees; if they spend
all their money on planting trees
now, they might miss out on some
land sale. They provide exposure
to the growing population in
China and the development of
their economy, so all their opera-
tions are in China. It’s more profit-
able and you pay a lower multiple
to get it. Their cash flow to debt
is 1.2 so they can pay off all their
debt, if they choose, in less than
a year’s worth of cash flow. They
beat analysts’ expectations the last
quarter and they’ve consistently
beat analysts’ expectations. The
analysts’ report (2011) changed ex-
pectations from $1.35/share up to
$2.11/share. The analysts have re-
ally upped their expectations and
a lot of that has to do with the fact
that Sino-Forest has purchased a
lot more land. They’ve grown their
earnings every year since 2001,
so throughout the whole decade
despite the downturn of last year.
In general it’s an inexpensive way
to get exposure of the growth rates
in China.”
Leslie’s Risk Rating: High
Web Watch:

    NOTE: Hesperian owns posi-
tions in all the stocks that Keith
Leslie recommended and Leslie’s
family members own a position
in Sino-Forest at the current time
(through his company’s private
client division).
    (This feature is provided for
informational purposes only
and investors are still advised

                                             Why advertise with Business Edge? Because it works.
to do further research and/or
consult a qualified investment          onair_bizedge.indd 1                                                8/7/09 8:39:55 AM

professional before making
investment decisions.) BE                              Call Rob at 403.984.9683 or e-mail
Page 22                                                              BUSINESS EDGE                                                       February 12, 2010

Out of the Norm

University of Waterloo moulding students into entrepreneurs
Business Edge                          In addition to a resume, students       with the purchase of a titled          quality jobs and improving the
                                       must provide an overview of their       eighth fraction, 30 rounds of          health of Canadians.”

         s Canada comes out of         start-up, outlining its novelty and     golf, 30 ski passes and 30 hot             The federal funding will
         the recession it is clear     marketability, as well as a YouTube     springs passes.                        allow Ballard and its system
         that the answers to where     video promoting the idea.                   In January 2010, Marble            integration partner, ISE Corpora-
the economy is going will not be                                               followed up its success by             tion, to design, assemble and
found in the past. In fact, the fu-         Marble Canyon continues            launching Phase Two of The             test key sub-components for
ture will probably be found at the          growth in East Kootenays           Residences at Fairmont Ridge           Ballard’s FCvelocity™-HD6 power
University of Waterloo. Located            Owned and operated by Tim           overlooking the Purcell Mountains      module and the hybrid electric
in the heart of Canada’s Technol-      Tourond and family, Marble              in the Columbia Valley.                drive system.
ogy Triangle, Waterloo                              Canyon Developments                                                   According to the company,
University, on Jan. 26,                             has established itself        Vancouver’s Ballard Power           Ballard’s power module is a plug-
2010, announced its
                                 Out of the                                         receives $4.8 million             and-play fuel cell-based product
                                                    as one of the most
VeloCity Entrepreneur
                                    Norm            successful and cred-                                              that enables system integrators
                                                                                   In late January, the Honour-
Boot Camp.                                          ible developers and                                               to build clean energy buses more
                                                                               able Stockwell Day, president of
    “The new approach                               property management                                               easily and at lower cost. The fuel
                                                                               the Treasury Board and minister
of the VeloCity Entre-                              companies in the East                                             cell hybrid platform eliminates
                                                                               for the Asia-Pacific Gateway, was
preneur BootCamp                                    Kootenays.                                                        all emissions from bus tailpipes,
                                                                               in Vancouver awarding Ballard
(VEB) is a model for the                               Sales and Market-                                              while meeting the demands of
                                                                               Power Systems Inc. with $4.8 mil-
future of Canada during                             ing Director Jay Hardy                                            range and duty cycle for virtually
                                                                               lion by Sustainable Development
these turbulent eco-                                notes, “The industry                                              any bus route.
                                                                               Technology Canada (SDTC) for a
nomic times because                                 has had to endure a                                                     Michael Goldstein, Ballard’s
                                                                               project to further develop fuel cell
we must find new ways                               number of challenges                                              chief commercial officer, added
                                Norman Leach                                   power module technology for the
to encourage and grow                               over the past two years.                                          “This level of support from the
                                                                               transit bus market.
innovation and entre-                               With The Residences                                               Canadian federal government
                                                                                   “The Government of Canada
preneurship,” said                     at Fairmont Ridge, we launched                                                 and SDTC will have a measurable
                                                                               is committed to supporting
David Johnston, president of the       the project in the middle of an                                                impact on the evolution of clean
                                                                               alternate sources of energy,
University of Waterloo.                economic crisis, but what                                                      energy fuel cell products for com-
                                                                               including hydrogen,” said the
    “VEB embodies Waterloo’s           we came to realize was that the                                                mercial mass transit applications
                                                                               Honourable Stockwell Day.
reputation as the university that      buyer was there, interest was                                                  here in Canada and in locations
                                                                               “By supporting innovative
prepares young people to solve         there, and it was merely a matter                                              around the globe.”
                                                                               hydrogen and fuel cell research
not only the problems of today,        of swallowing egos and changing
                                                                               projects, such as Ballard’s power           (Norman Leach is a historian,
but also those of tomorrow. This       the traditional models. We have
                                                                               module, we are putting more            writer and professional speaker
initiative brings together enter-      experienced success by staying
                                                                               zero-emissions vehicles on             in Calgary. He can be reached at
prising students, who with the         in tune with the consumer and
                                                                               the road while creating high 
support of a leading university,       investing dollars in telling a
learn teamwork and how to              regional story.”
collaborate with the technology            In March of 2009, Marble
incubator, start up and venture        Canyon launched The Residences
capital communities.”                  at Fairmont Ridge – the first-ever
    VEB allows top student             fractional project in Fairmont Hot
entrepreneurs to launch high-          Springs, B.C.
tech start up businesses. The              By the end of the year, The
first program of its kind in           Residences at Fairmont Ridge
North America, the students            had sold more than $4 million
live rent-free from May to             in annual deeded fractional sales.
July at Waterloo’s VeloCity, a         It was not just the real estate
combination of residence and           that attracted buyers. Those
business incubator, receive            who bought a wholly-owned
$3,000, and own 100 percent of         property received 90 rounds of
their intellectual property.           golf, 90 ski passes and 90 hot
    Open to any post-secondary         springs passes; with a titled
student in Canada, the VEB is          quarter fraction, buyers received
accepting applications at veloc-       60 rounds of golf, 60 ski passes until Feb. 14.        and 60 hot springs passes; and
February 12, 2010                                            BUSINESS EDGE                                         Page 23

                     your money hosts, left to right:   Greg Bohnert,Roy Beyer,Shandra Carlson

        Powerful, Relevant and Practical money
        strategies that work. Delivering useful
                                                                                        SHOW TIMES
        information in easy to understand language
        about the everyday money related issues that                                                      (MT)
        ordinary people face today. Featuring a fast
        paced format, we will draw on national
        experts who are also successful in their
        respective fields, providing listeners with                                                         (MT)
        easy to understand information to build for
        a strong and lasting financial success.
Page 24                                                               BUSINESS EDGE                                                            February 12, 2010

Saskatoon-based PotashCorp puts recession difficulties behind
The Canadian Press                    already sold more in the first                   The Saskatoon-based fertilizer     producer sales to a virtual stand-
                                      three weeks of 2010 than it                  producer said its net income in        still,” Doyle said.

       otash Corporation of           did in the eight months ended                the fourth quarter of 2009 fell to         “As a result, our 2009 potash
       Saskatchewan Inc.              August 2009.                                                   $243.6 million, or   volumes were the lowest
       (TSX:POT), better known        “Fertilizer use         “. . . [ fertilizer] can not           80 cents per di-     in our 20 years as a publicly
as PotashCorp, is betting on a        can be deferred,                                               luted share, down    traded company.”
better 2010, telling investors        as we saw in 2009, be ignored indefinitely                     from $788 million,       Despite the reduced demand
last month that farmers are           but it can not                                                 or $2.56 a share,    for potash, it remained the
going to be buying much of the        be ignored
                                                              without damaging                       in the comparable    company’s most profitable
company’s main product this           indefinitely            global food production” period of 2008.                     product – contributing about
year after depleting their soil       without damaging                                               Doyle said the       74 per cent of fourth-quarter
by scrimping on fertilizer during     global food                               - Bill Doyle, CEO, gridlock that          earnings and 71 per cent
the recession.                        production,” said                      Potash Corporation sank the com-             of full-year earnings,
    PotashCorp officials say          CEO Bill Doyleon                                               pany’s revenues      PotashCorp said.
                                                                            of Saskatchewan Inc.
the difficulties experienced          during a confer-                                               began to lift in         In 2008, prices for potash and
in 2009 are behind them as the        ence call with                                                 fourth quarter as    many other commodities hit
company released fourth-quarter       investors. “The nutrients in the             global grain production continued      record highs, helping PotashCorp
earnings that saw profit sink         world food supply come from the              to rise despite the recession.         to a profit of $3.5 billion or $11.01
69 per cent as sales continued to     soil and in 2009 farmers in many                 Doyle said the company ran         share for the full year.
be depressed by weak demand           parts of the world harvested much at 30 per cent of its operational                     About one-third of the world’s
and lower prices for potash.          larger volumes of nutrients                  capability in 2009 to match market     potash deposits are located in
    The company said domestic         than they replaced with                      demand and preserve resources          Saskatchewan, which is becom-
farmers are starting to order         fertilizer. This practise is                 for when the market improves.          ing the hub of an industry that
more potash, adding it has            simply unsustainable.”                       “Farmers reduced fertilizer ap-        is catching the attention of the
                                                                                   plications and distributors worked     world’s biggest mining companies

Saskatchewan to lead economic growth                                               through their inventories bringing     including Moly and BHP.

in 2010, according to CIBC report                                                 Finance, business
                                                                                                               Owning a Meridian Canada regional office
                                                                                                               offers the opportunity to exclusively represent
The Canadian Press                    of important natural resources and          ownership, sales             our services and access to capital in your
                                      home to several major companies,            background?                  geographic territory. Business owners of
   Saskatchewan will lead other       including uranium producer Cam-                                          mid-sized companies across Canada are
Canadian provinces in economic        eco Corp. (TSX:CCJ), grain handler          You may be a                 seeking sophisticated corporate finance
growth this year, thanks to re-       Viterra Inc. (TSX:VT) and fertilizer        candidate to                 advisory services and “access to capital”
bound in the oil, potash, agricul-    giant PotashCorp (TSX:POT).                                              is now a major concern facing Canadian
                                                                                  Open a Meridian              entrepreneurs.
ture and uranium sectors, CIBC            CIBC projects that B.C.
World Markets says in a new           will have the second-fastest                Canada office…              Whether it’s mergers or acquisitions,
report released last month.           growing provincial economy                                              shareholder buyouts, management buyouts,
                                                                                                              restructuring, or growth capital, our investor
   CIBC estimates Saskatchewan’s      this year at 2.8 per cent, followed
                                                                                  network is actively seeking to expand their portfolio of investments and
economic output will grow 3.0 per     by Newfoundland and Labrador                transactions across Canada.
cent in 2010 and 4.1 per cent in      at 2.6 per cent. The other top
                                                                                  Do you have what it takes to represent Meridian Canada?
2011. That’s well ahead of CIBC’s     provinces this year will be Alberta         Meridian Canada is seeking highly motivated individuals with extensive
estimate for Canada’s overall         and Ontario, tied at 2.4 per cent           business experience as successful entrepreneurs and/or backgrounds
growth this year, projected to be     growth. Both had a rough 2009,              in finance, accounting, banking, law, or corporate consulting. A Meridian
only 2.3 per cent above last year.    with weakness in Alberta’s oil              Canada regional office owner must have experience in sales or business
“The West will reap the benefits of   and gas drilling sector, a slowdown         development and a keen interest in helping entrepreneurs grow or exit
reinvigorated Asia-Pacific growth,”   in oilsands growth and the                  their business through sophisticated financial tools and expertise.
says economist Warren Lovely in       restructuring of Ontario’s                  If you are interested in exploring a significant business opportunity
CIBC’s latest Economic Insights       automotive and manufacturing                and have the background and qualifications required to successfully
report. “Oil, potash, agriculture     sectors, with numerous plant                represent Meridian Canada in your marketplace, contact Randy Lennon.
and uranium sectors are again         closures and job cuts.                      You may be the person to help us put the right people together with the
in demand, with ongoing                   For next year, CIBC expects             right capital at the right time! That is The Meridian Effect!
development paving the way for        Alberta to surpass Saskatchewan                Randy Lennon
production increases.”                to lead the country in growth,                 Managing Director
   Although Saskatchewan has          with both provincial economies                 Branch Network Development
a population of less than one mil-    growing by 4.2 per cent and 4.1
lion people, it is rich in a number   per cent respectively.
February 12, 2010                                          BUSINESS EDGE                                                         Page 25

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            its distribution for 2010, enabling advertisers        This unrivalled distribution and Business Edge's
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            and Central Canada.
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            regional editions (B.C., Alberta,                      meaning readers have time to see every page
            Saskatchewan/Manitoba and Ontario) and                 – so contact us now for more information.
            pay only for the markets you wish to target.           403.984.9683 |
Page 26                                                           BUSINESS EDGE                                                        February 12, 2010

Moving On

New leader appointed for environmentally focused Alexco
Michelle Lindstrom                               Smak talk                 his company’s energy-based focus        it towards rapid production. His
Business Edge                                                              for the future.                         previous experience in the mining
                                     Vancouver – Media and PR
                                                                                                                   and exploration industry includes
                                     agency, Smak, recently added                 Double whammy for
Vancouver – A new president                                                                                        20 years of exploration, marketing
                                     Jeff Berry to its Vancouver team              Abode Mortgage
for the mine-site focused envi-                                                                                    and business development. Some
                                     as partner and director of media
ronmental division of Alexco                                               Vancouver – Big changes were            of Dehn’s previous company posi-
                                     integration. Berry has 15 years
Resource Corp. was announced                                               recently announced for Abode            tions include partner with Avanti
                                     media experience, including lead-
late last month. Jim Harrington                                            Mortgage Holdings Corp., as chief       Management & Consulting Lim-
                                     ing Vancouver’s OMD’s operations
will head up Alexco Environ-                                               executive officer Mike Linehan          ited, CEO and director of Puget
                                     and Media Experts. He has also
mental Group to help it continue                                           and chief financial officer Bill Boni   Ventures Inc., and director of Orex
to provide many clients in the                                             resigned, both effective Jan. 21.       Exploration. Argex’s explorer proj-
mining industry and government                                             David Nelson, Abode Mortgage            ects of titanium, iron, magnesium
with technical and environmental                                           Holdings’ chairman of the board         and vanadium are in Quebec.
management expertise as well as                                            wished the two great future suc-
water treatment services.                                                  cess. The new appointed CEO is              Rocky Mountain to peak
    Harrington has an MSc in                                               David G. Nelson and Gordon J.                   with new CEO
biochemistry and was vice                                                  Herdman is the new CFO.                 Vancouver – Rocky Mountain
president for ARCADIS G&M’s                                                                                        Resources Corp. has made some
corporate technical group and                                                     New CEO’s got game               significant changes by appoint-
also for Shepherd Miller for mine                                          Calgary – Chartwell Technology          ing Bill Radvak as president, chief
remediation and closure. His                    Jeff Berry                 Inc.’s wholly owned subsidiary,         executive officer and a member of
work with Alexco Environmental                                             Chartwell Games (International)         the board of directors. Brian McAl-
Group since 2007 was as vice                                               Ltd., has a new chief executive offi-   ister, who was the interim CEO,
                                     worked with clients such as, MINI
president of engineering and                                               cer: Daniel Phillips. The company       will stay on as an active member
                                     Canada, Future Shop, Best Buy,
technical services, focusing on                                            provides the online and remote          of the board of directors. Radvak
                                     TELUS and more. Smak is trying
groundwater related remedial                                               gaming industry with gaming soft-       co-founded Response Biomedi-
                                     to meet growing demands of a
technologies and water treatment.                                          ware systems and entertainment          cal Corporation and was also its
                                     growing clientele and Berry will be
Harrington’s new position will                                             content. Phillips spent seven years     CEO, growing it to a 90-employee
                                     able to help with that as he leads
oversee all of Alexco Environmen-                                          at the beginning of his career          company raising more than $50
                                     the company’s new media ser-
tal Group’s Canadian, American                                             with Ladbrokes in land-based            million in public offerings. See
                                     vices. See for more
and South American operations.                                             casino operations, then eight  for more
                                     information about the company.
                                                                           years with GalaCoral Group in           about the company.
          Newly appointed VP                                               their online gaming division,
           has ideal history             Filling a necessary hole                                                       EcoMax splits top spots
                                                                           eventually becoming the
Calgary – David Monroe was           Toronto – Cash Minerals Ltd. an-      GalaCoral’s Gaming Director.            Calgary – A new chief financial
recently appointed Suroco Energy     nounced last month it appointed           With Chartwell Technology           officer (CFO) for EcoMax Energy
Inc.’s vice president of engineer-   Douglas Currie as its president       he will oversee the company’s           Services Ltd. has been appointed.
ing. Monroe is a long-standing       and chief executive officer to        international operations, which         Robert Gau previously worked
member of the Society of Petro-      replace Greg Duras, who has filled    includes business development           for EcoMax as the company’s
leum Engineers and holds a BSc       the position since May 14, 2008.      functions, marketing, sales and         controller and has now returned.
of chemical engineering from the     Duras will return to his chief        expanded client services and            Gau will help EcoMax comply with
U of C. He joined Suroco Energy      financial officer position for Cash   operations. Phillips will replace       the TSX Venture Exchange rules
Inc. in 2009 and his experience      Minerals. The company focuses on      Lee Richardson, who recently            stating that the chief executive
with Canadian and international      uranium and coal exploration and      left the company to pursue              officer and CFO of active compa-
petroleum companies extends          development in relation to energy.    other gaming opportunities. See         nies must be different individuals.
over 28 years in diverse reservoir   Currie is a geologist with more for         EcoMax offers oilfield services
and operations engineering.          than 30 years resource industry       more information.                       such as BOP sales and service
    Previously, Monroe’s senior      experience, including exploration                                             solutions to drilling, in addition to
reservoir engineering positions      manager for Homestake Gold of                Argex Silver explores            well service industries typically in
were for a variety of reservoir      Australia Ltd. and in the uranium             new chief, director             Western Canada. Gau’s appoint-
types where he also led multi-dis-   industry for Eldorado Nuclear Ltd.    Montreal – Michael Dehn was             ment is subject to TSX Venture
ciplinary exploration and develop-   in Canada. Cash Minerals’ execu-      announced as Argex Silver Capital       Exchange approval.
ment teams and corporate reserve     tive chairman Stan Bharti, expects    Inc.’s new president and chief              (Michelle Lindstrom can be
management. See www.suroco.          Currie’s uranium knowledge and        executive officer. Dehn will also be    reached at:
com for more information.            strong management skills to assist    a director of the company to lead
February 12, 2010   BUSINESS EDGE   Page 27
Page 28                                                              BUSINESS EDGE                                                          February 12, 2010

Technology Edge

Usage rights may not be yours; protect yourself
Business Edge                        might well start at       where you’re most likely to be            bill) pictured there for as little
                                     com. Indeed, there you will find         sued) discussion of copyright             as 60 cents per image. Oh yes, I

         elu Wolfensohn is a man     about 30,600 pictures, mainly of         law as it applies to images on the        tried but
         on a mission. Several mis-  piles of US currency. Changing it        Internet.                                 it seems to link to US-based worl-
         sions, actually. The design to “pile of Canadian money” nar-              This document dispels myths and came up with
professor from the University of     rows the Google search consider-         like (and I quote from it briefly, as     only one “pile of money” photo . . .
Quebec in Montreal wants to “save ably, with only 26 results, and only        “fair use” . . .):                        a woman buying fish in a Cambo-
the poster.” As he explained in a    two that are really relevant.               •	 If an image is on the internet,     dian fish market. So, shop around
recent workshop at the Hawaii             Back with the piles of US cash,           it’s in the public domain and       and find a site you like.
International Conference on Arts     it turns out one of the better im-             I don’t need permission to              One thing to realize is that
and Humanities, “the poster is       ages, a stack of $100 bills, comes             use it.                             unless you go very high-end in
dying because of rising production from a site called jesusbewithus.             •	 If there’s no copyright notice      your stock purchase, or commis-
costs. Even entering a poster in a   com. While a Catholic religious                on the image, I don’t need          sion your own graphics or photos,
competition is expen-                              site is probably not go-         permission to use it.               there is a decent chance that
sive, so I wanted to find      Tech Check ing to sue you for copy-               •	 If I don’t profit from the use, I   another company, even a com-
a way for my students to                           right infringement, you          don’t need permission.              petitor, will use the same image.
get their work out to the                          still want to be careful        Read this thing before some-         Back in 2003, I wrote about Marla
world.”                                            because they certainly     body else’s lawyers see it.               Clarke, the “geek supermodel” who
    The answer, of                                 could. Anyway, who              For many businesses, istock-         was showing up all over the In-
course, came from                                  knows where they got is the vendor of choice         ternet, even in Microsoft ads and
technology. Wolfen-                                this image? Copyright      since you can buy royalty-free            competing ads for Linux World. To
sohn and his students                              law applies even in        images for as                                                    summarize
launched Concepts-                                 cyberspace. Google         little as $1 and                                                 her story, she
forAll, a copyright-free                           makes it very clear        the terms of      A more businesslike                            worked for
online collection of
powerful images related Dr. Tom Keenan
                                                   that “Images may be
                                                   subject to copyright.”
                                                                              use are very
                                                                              clear and sim-
                                                                                                approach is to deal                            a Calgary-
                                                                                                                                               based stock
to humanitarian causes.                            They’re just taking you    ple. They have    with a professional                            photo compa-
Topics range from poverty to child to the picture, not telling you that       many “piles                                                      ny, they took
soldiers to human rights. Non-       it’s OK to use it on your webpage,       of money”         stock photo company.                           her picture,
profit organizations and NGOs        presentation or brochure.                photos avail-                                                    and it was
can freely download and use               There is an advanced search         able and at                                                      so attractive
them as they see fit. Just browsing  feature in Google Images to filter       least you’ll be sure that you won’t       that it was picked up by dozens of
through the more than 900 images by usage rights. If you specify “pile        be spending piles of money on             advertisers. Sadly, she signed away
is inspirational. Many are frighten- of money” that is “labelled for          lawyer’s fees if you purchase one.        the rights so didn’t profit from her
ingly beautiful.                     commercial reuse” you get down                An alternative site is www.          newfound fame. Microsoft was
    Of course, unless you’re in the  to four photos. Three of them are I found lots of
business of trying to drive social   on Flickr, so you’d still be dealing     stacks of “Benjamins” (the US $100        See ‘Licensed’             Page 29
change, those wonderful free im-     with a rights-holder there. The
ages may not be appropriate for      fourth is posted at
your company. Never fear, there, which basically implies
are plenty of sources to meet        you can use it freely, though again
your needs. But before diving        it’s wise to check the license terms
into them, you need to think a       attached to each image. There are
bit about copyright and related      also fine points, such as model
legal issues. Even though you can    release forms, that often aren’t
just freely download images, that    handled well in the amateur photo
doesn’t mean you should. You may sharing communities.
want to pay for them to protect           A more businesslike approach
your business.                       is to deal with a professional stock
    Let’s say you’re doing up a      photo company like Getty Images
brochure or a presentation and       or The Getty
need an image of a “pile of money.” Images website (see WebWatch
Given the dominance of Google        below) features a clear and legally
in all things search-related, you    correct (at least for the US of A,
February 12, 2010                                                      BUSINESS EDGE                                                                  Page 29

The Lighter Side

Stupor Bowl: consequences of championship advertising
Cassius King                            dollops of sour cream on cheese          point. Maybe there were people          country in which daily survival is
Business Edge                           and guacamole-laden tortilla             out there who would actually            not job one, it’s the only job.
                                        chips, and bellowing mindlessly at       mistake this fleshy ad for some-           How would you feel if every

        ast weekend, I had the          a football game in which one has         thing approximating reality.            magazine, TV commercial and
        dubious annual pleasure         no genuine rooting interest.             Would a naive soul from another         music video portrayed life in
        of exposing myself to the           As I took in the spectacle           culture see this and not under-         North America as an endless
dubious annual orgy of American         passing for a football game,             stand that it was, in fact, pure        summer, populated by impossibly
excess known as the Super Bowl.         my posterior widening silently           fantasy (aimed squarely at the          beautiful people unencumbered
Ahh, the Stupor Bowl. Nothing           beneath me, I couldn’t help but          lucrative 18-24 year old male           by the need to work, discipline
like sitting on the couch with          take a certain carnal interest           demographic, I’m assuming)?             their children or use the bathroom
a couple of friends, enjoying a         in one of the commercials that               Most of us are able, consciously (notwithstanding those unfortu-
couple of (ahem) soda pops,             occupied the high-rotation slot.         at least, to recognize that there is    nate victims of bladder control
scooping up artery-clogging             It featured three comely young           an (ahem) occasional discrepancy        problems). How would you feel if
                                        lasses dressed as stewardesses           between the world depicted in           every day you peered into a world
From Page 28                            (yes, yes, I know, they’re referred      advertising and the reality that        in which the most serious concern
                                        to in the neutered term “flight at-      confronts us on a daily basis.          was that your erectile dysfunction

Licensed images                         tendants” these days, but trust me,
                                        these women were really dressed
                                                                                 To live in TV-land is to live in a
                                                                                 simulacra world in which every
                                                                                                                         drug worked so well that it made
                                                                                                                         you late for the opera (nudge,
cost pennies                            as stewardesses). Far too nubile
                                        and friendly to be pushing the
                                                                                 morsel of mechanically deboned
                                                                                 meat product ingested evokes
                                                                                                                         nudge, wink, wink). For folks star-
                                                                                                                         ing issues of survival in the face on
                                        drink carts for everyone’s favourite     orgasmic groans. Every pub or           a daily basis, this might just evoke
also red-faced when they realized
                                        pseudo-monopolistic air carrier          night club is a sweaty, throbbing       a touch of envy and resentment
they hadn’t blocked competitors
                                        (that would be Air Canada), these        mass of sculpted youthful beauty.       (as it might for those of us who are
from using her photo. The moral
                                        young lovelies were padding the          Every woman has an hourglass            rarely, ummm, ‘late for the opera’).
of this saga is to purchase exclu-
                                        pillows uprighting the seat backs        figure that precludes the possibil-        Maybe this untruth in adver-
sive rights to images if that really
                                        of those lucky enough to be flying       ity of functioning                                         tising theory
matters to you.
                                        the friendly skies of Air Bud.           internal organs,                                           explains why
    There are Canadian and U.S.
law firms that make a business out
                                            The ad shows the young sky-          and every male is            The prodigious                Canadians have
                                        waitresses training to provide           so emasculatingly display of athleticism historically
of suing copyright violators, often
                                        succour to a gaggle of post-             hapless                                                    been more well
on behalf of multinational firms
                                        adolescent boys lucky enough to          as to make Paul               is all the more              received overseas
like Nike. While a small business
putting out a brochure isn’t a likely
                                        win a chance to fly Air Bud to           Martin look                noteworthy given                than Ameri-
                                        some undetermined party town             like Alexander the       that it is performed cans (our proud
target (unless the name contains
                                        (clearly getting there would be          Great.                                                     monopoly on
“Olympic” – ask the owners of                                                                                in skirts so tight
                                        more than half the fun). They are            The jarring dis-                                       Fossil-of-the-Day
Olympic Pizza in Vancouver about
that), you do want to be careful.
                                        shown running through a series           sonance between              they could pass               awards not-
                                        of football-inspired drills, such        the life we see on                                         withstanding).
And with plenty of decent stock
                                        as running through tires while           television and
                                                                                                              as tourniquets.               Our advertising
photos sites selling licensed im-
                                        holding aloft trays replete with         the drudgery we                                            is horrible. I’m
ages for pennies, that’s definitely
                                        “refreshments.” The prodigious           (ahem) occasion-                                           convinced that
the place to go for that perfect
                                        display of athleticism is all the        ally have to endure in our daily life this is why there has never been a
                                        more noteworthy given that it is         is not without its consequences.        major terrorist attack on Canada.
                                        performed in skirts so tight they        Remember in the confusing days          Our advertising sucks. It’s true. If
Web Watch
                                        could pass as tourniquets.               after 9/11, as so many North            you don’t believe me, try to find
                                            As I soaked up the ridiculos-        Americans asked rhetorically            a Super Bowl viewer who would
                                        ity, one of my compadres – clearly       “why do they hate us?” Here’s one       rather watch a Canadian ad than
                                        having flown Air Bud for too long        answer: advertising. Consider           an American one.
                                        that Sunday afternoon – lamented         the idealized blissful existence of        Watch the Super Bowl on
                                        with a sigh that real life wasn’t like   prosperity and over-abundance           American TV and you’ll see the
    (Dr. Tom Keenan, FCIPS, I.P.S.,     that. Once I had spent the neces-        depicted in ad-world to the real        worldwide premieres of multi-
is a professor at the University of     sary time figuring out why I had         difficulties of middle-class life       million dollar campaigns featuring
Calgary and an expert and public        decided to pass my senescence            in the world’s most prosperous          Justin Timberlake, Madonna,
speaker on technology and its social    with the president of the local          societies. Now, imagine how you         Michael Jackson and other
implications. He can be reached at      Troglodyte League, it occurred           would feel if you lived a poverty- BE                 to me that he had an interesting         stricken, hopeless existence in a       See ‘Competing’              Page 30
Page 30                                                                BUSINESS EDGE                                                        February 12, 2010

From Page 29

Competing with an illusion; television creates unrealistic expectations
luminaries. Heck, you could cut         lives – remarkably rich by global       what we are seeing depicted as          not mistaken, the networks are
football game altogether and            standards ( field trip to Haiti,        ‘normal’ in advertising. No wonder      basically charging the advertisers
there would still be parties just to    Somalia or Afghanistan, anyone?         so many of us feel like we’re work-     for the number of eyeballs that
watch the ads.                          Didn’t think so) – are made to feel     ing harder, accomplishing less,         are being irradiated by the 52-inch
    Canadian ads focus on a             inadequate, deficient and dingy.        and falling further behind: we’re       high-def screens aglow in our
number of products designed             As much as I wish that we lived in      competing with an illusion.             living rooms as the latest band
to address bodily functions that        a world in which Pamela Ander-             This is a shame. Most of us are      of aging decrepit and irrelevant
most doctors are loth to publicly       son is running down the beach           hard-working, decent, moderately        mid-life rock ‘n’ rollers (that
acknowledge. Hard-done-by Ca-           365 days a year, sun glistening off     talented people who have done           would be The Who in this case,
nadian fans get to watch pitches        her sun-kissed golden skin (or is       well just to survive as long as         or at least the two surviving
for furniture stores, baby-boomer       that just the tint of hep C?), I only   we have. We don’t deserve to be         members, one of whom is deaf,
driver’s insurance, and anti-itch       have to step outside my front door      burdened by unrealistic expecta-        the other of whom no-one cares
products; that is, the same ads         in mid-February to know that this       tions or to have our lives implicitly   about) saunter onto the half-time
they would see if they PVR’ed           isn’t the case.                         discounted by the unrealistic ex-       stage to serve up a crotch-warm
The Young and the Restless or               Advertising is intended to          pectations that advertisers create      version of their wallpaper hits.
The View. Voyeuristic souls in          create an unattainable version          (inadvertently or not). We should           All of which means that the
foreign lands peering into the          of reality in order to sell impos-      be thankful for all we have, not        product, dear reader, is not the
world reflected in Canadian             sibly unattainable lifestyles (gee,     covetous of what we don’t.              nail-biting, thrill-a-minute festival
advertising wouldn’t envy it so         I wonder why we’re all drowning            We all know that the Super           of unacknowledged (but all too
much as pity its inhabitants (and       under a tsunami of personal             Bowl ads command fees so extor-         necessary) gambling that you are
with good reason).                      debt). The problem is, of course,       tionate it would make a Medici          watching from the comfort of your
    That said, we all have to deal      that because television is a            blush. But who is paying whom?          living room, or the ads that make
with the psychological damage           window into the outside world,          And for what?                           it worth watching. The product,
of spending a lifetime living in        for many of us this creates an             Well, ad fees are predicated         dear reader, is you and me, all
the shadows of the Potemkin             unrealistic expectation of what         on the number of people watching        fattened up on beer and nachos
village of advertising world, by        our lives are supposed to be. We        the show in question (at least in       for the advertisers to feast on.
comparison with which our               assume that everyone else has           the United States). Sooo, if I’m        Go team! BE

Ford sales rise 25 per cent in January; Toyota puts brakes on sales
The Canadian Press                      trucks, the lowest since 1982.          the parts to fix the problem by the     cent from December, when year-
                                            Demand for fuel-efficient mod-      end of this week, but in the mean-      end clearance sales fueled buying.

F    ord Motor Co.’s sales in the
     United States rose 25 per cent
in January, buoyed by a stronger
                                        els continued to be strong. Ford’s
                                        sales of its Fusion midsize sedan
                                        rose nearly 50 per cent, while
                                                                                time Toyota could lose thousands
                                                                                of sales in February. The recall
                                                                                affects 2.3 million cars and trucks
                                                                                                                            Ford’s figures include com-
                                                                                                                        mercial vehicles, which are a small
                                                                                                                        percentage of Ford’s overall sales.
economy and Toyota Motor Corp.’s        sales of the small Ranger pickup        in the U.S.                                 In Canada, early sales results
decision to halt U.S. sales of eight    climbed 47 per cent. New or rede-           The car-buying site Edmunds.        indicated economic conditions
popular models because of faulty        signed models also were robust.         com predicted Toyota’s U.S. mar-        and demand for new vehicles
gas pedal systems.                      Subaru said its sales were up 28        ket share would drop to 14.7 per        continued to improve in the first
    Ford (NYSE:F) said Feb. 2 car       per cent thanks to a doubling in        cent in January, its lowest level       month of 2010 – at least from
sales rose 43 per cent while sales      sales for the newly redesigned Leg-     since March 2006.                       some major automakers.
of trucks and SUVs climbed 15 per       acy sedan and Outback crossover.            Ford estimated that its U.S.            Hyundai Auto Canada reported
cent. The automaker also more               Korean automaker Kia said           market share rose to 16 per cent in     its best January ever, selling more
than doubled sales to rental car        its January U.S. sales were             January, up two percentage points       than 6,000 vehicles and beating
agencies and other fleets as the        essentially flat.                       from last January. Ford ended           last January’s sales numbers by
credit crunch eased and business-           Ford was expecting to snatch        2009 with its first full-year gain in   more than 32 per cent.
es started spending again.              some sales from Toyota, which           market share since 1995.                    Meanwhile, Ford Canada says
    January is typically a weak         stopped selling the Camry sedan             After a strong December,            its sales increased six per cent
month for U.S. auto sales, but          and seven other cars and trucks         automakers were anxious to see          in January compared to a year
automakers were expecting sales         on Jan. 26 following a recall over      whether any momentum would              earlier, marking the company’s
to improve over last January, when      sticky accelerator pedals. Ford and     carry into January and signal that      15th straight month of market
they dipped to a 26-year low be-        General Motors Corp. are offering       an economic recovery is under-          share gains. Japanese automaker
cause of the tough economy. Sales       incentives to Toyota drivers who        way. Edmunds predicted overall          Honda didn’t fare as well in
never really recovered last year,       trade in vehicles.                      sales would be up seven per cent        January, with sales down 15 per
totalling 10.4 million cars and light       Toyota has said dealers will get    from last January but down 32 per       cent year over year.
February 12, 2010                                          BUSINESS EDGE                                                         Page 31

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