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Management experien

ce in UK

>nglish as busines

s tool

>nglish as communi

cation tool

Presented by Hiroshi Suzuk

i,

Mhe former =irector

of ;rother

Bnternational <orp,G

At Aichi Shukutoku Universi

agoya Capan 1

ty on 8 June 2006

Agenda





1.My former company profi

le

2.My personal profile

3.Brother UK

4.Role of English & exper

ience

5.My association with Eng

lish

6.A few tips from living

experience in UK

2



7.Memory from business sc

1 My former company

profile





;rother Bnternation

al <orporation.

◆ 100% subsidiary of Brother Ind

ustries Ltd Japan

◆ Overseas Sales Division





http://www.brother.co.jp/

Global Brother (English)

Corporate Data

Global Network

Europe / Africa / MiddleEast / 3

2-1 My personal pro

file



1945 ;orn in :ichi

1968 @raduated from Gagoya <ity Nniv

ersity

Mhe ?aculty of >conomics

1968 Coined ;rother Bnternational <o

rp,Gagoya

1969 Mranferred to ;rother >urope AJ

69~73 =ublin Breland

73~74 Fanchester ND

74~79 Lhannon Breland

1980 Keturned to ;rother Bnternation

al <orp,Gagoya

1988 :ssigned to Lales & Farketing =

irector

at ;rother >urope AJ,Fanchest

er ND

4

1995 :ssigned to @eneral Fanager of

Lales &

2-1 My personal pro

file



2001 :ssigned to Fanaging =irector o

f ;rother ND,

Fachester(ND/=omestic Lales <

o.)

2002 :ppointed to non-resident ;oard

=irector of

;rother Bnternational <orp,Ga

goya

2004 Keturned to Gagoya,and re-appoi

nted to

;oard =irector

2006 Ketired







※ 21 years in Europe(UK & Ireland),and

17 years in Japan

5

2-2 Reference









6

2-2 Reference









7

2-2 Reference





http://www.brother.co.jp/

Global Brother (English)

About Brother

Corporate History









8

3 Brother UK





1994 BUK became the first sales company to achieve

ISO 9002 (now ISO 9001)

1995 BUK achieved T/O of £50 million

1998 BUK achieved T/O of £75 million

2004 BUK achieved T/O of £100 million

2005 BUK became the first sales company to achieve

ISO14001







http://www.brother.co.uk/ → access



9

3-1 Corporate Histo

ry



◆ The Jones Sewing Machine Company was established in 1859 by

William Jones, who developed various types of special machines,

but a

very large portion of the factory’s production was in the field of

domestic models.

◆ The Brother operation in the UK began in 1959 in London. F&:

◆ Brother acquired 40% of the shares in Jones Sewing Machine

Company

in 1968, as a basis for marketing their range of sewing and

knitting

machines, typewriters, industrial sewing machines. Both

companies were

merged, and the operation was subsequently moved to

Manchester

◆ Jones became wholly owned by Brother in 1972.

◆ The strength of the Jones name gave more opportunity for the 10



successful

3-2 Major events in

British history



1964 - 1970 Harold Wilson Prime Minister - Labour



1967 Sterling devalued to check inflation and improve the trade deficit

1968 Britain converted to the decimal currency system, ending the age old

system

in which 240 pennies equalled

1969 Britain becomes a major oil producing nation just as major oil producing

countries

double the cost of their product. General disolusionment caused by

harsh economic

measures, decline of Britain‘s old international role led to Conservatives

losing the

election

Fajor events in

1970 Failed attempt to enter EC

Capan …

1964 Mokaido super express train

service opened

Mokyo Hlympic held

1969 Momei highway opened

11

1970 Hsaka >xpo held

3-2 Major events in

British history



1970-1974 Edward Heath - Prime Minister - Conservative



Steep rise in commodities and oil forced Heath administration to rescue

businesses and adopt pricing and incomes policies to combat inflation

Britain entered a period of depression

1970 State of emergency (the first in 40 years) declared as dock workers do on

strike

1971 Miners strike over the 'pay freeze' led to a further state of emergency being

declared,

power cuts etc. causing conservatives to lose gen. election

1973 Britain joins EC

Fajor events in

Capan …

1971 Gixon shock

Yen(¥) appreciation : ¥360

→¥308

1972 Hkinawa returned to Capan

1973 >xchange rate system : fixe

12

d → floating

3-2 Major events in

British history



1974-1976 Harold Wilson Prime Minister - Labour

Labour unexpectedly won election with a minority and went to polls in

October 74 getting a workable majority.

1975 OPEC raises crude prices triggering an international recession and

worldwide inflation.



1976-79 James Callaghan PM -

Labour

Sterling crisis leading to IMF rescue package

1978 Winter of discontent - industrial action over pay damaging

government authority. Gov. lost confidence motion in 1979 by one

vote leading to a general election



Fajor events in

Capan …

1976 Eockeed affair

1978 Capan - <hina peac

e treaty 13

3-2 Major events in

British history



1979-1990 Margaret Thatcher (Iron Lady) PM -

Conservative UK PM for 150 years and the first woman to take the role.

Longest serving

Undertook a programme of privatisation and deregulation

Reform of trade unions

Tax cuts

Aim to reduce role of government and increase individual self reliance.

1982 British troops retake the Falklands Islands following invasion by Argentina

1984 Britain agrees to hand back Hong kong to China in 1997

1987 Black Monday October 19th. The Dow Jones fell an astounding 508 points,

largest one-day loss in the stock market's history.

Introduction of Poll tax caused demonstrations and unrest





Fajor events in

Capan …

1985 Ilaza agreement



Iron L 14



ady

3-2 Major events in

British history



1990-1997 John Major PM - Conservative

October 1990 - Britain join the European Exchange Rate Mechanism

National Lottery Established

16.September 1992 - Black Wednesday - Sterling crisis forcing

Sterling to withdraw from the EERM (European Exchange Rate

Mechamism)

Inflation at 30 year low

1997 - 2006 Tony Blair PM - Labour

(youngest prime minister since 1812 - Lord Liverpool)

1997 The Bank of England given the power to set the base

rate of

interest autonomously

11.September 2001 terrorist attack on the World Trade

Centre



15

3-3 Company policy





◆ Mo maximize sales and

net profit

◆ Mo transform the compa

ny to be <L

(<ustomer Latisfactio

n) oriented

Dey words



◆ Be proactive,not reactive



◆ Be competitive



◆ Be cost consicious

16

3-3 Company policy



<NLMHF>K L:MBL?

:<MBHG

◆ <onfidence buildi

ng

◆ Lolution providin



>FIEHY>> L:MBL?

◆ Lustainable relat

:<MBHG

ionship

◆ <onfidence buildi

ng

◆ Hpen door policy

◆ :ppraisal scheme

F:G:@>F>GM =BK><MBHG &

>??B<B>G<Y

◆ :ssignment of the management t

eam into

various project groups to impr

ove team building

and reduce departmental barrie

17



rs

3-4 Market structur





DBG@L

(>nd Nsers)





(mone

(produ y)

cts&

servi

ce) JN>>GL

(Mrading Iartners)





(mone

(produ y)

cts&

servi

;rother ND

ce) (Lupplier) 18

3-5 Company structu

re



Fanaging =irector





<orporate Ilanning Lales





Iersonal Farketing





?inance Bnventory Fanagement





Eogistics





Workshop Lafety & Juality





<all <enter

19

4 Role of English &

experience



◆ Locial & <ultural

adaptability

Bnternet access t

o foreign site

→ access

(business & private)



Hverseas Eiving ab

trip road

(business & (business &

private) private)

>mployed at Capanes

company

e・having sales & manufacturing operati

ons in :sia.

・having sales & manufacturing operati

ons in NL: and/or >urope.

>mployed at ?oreign ca

pital company

?inance,<onsulting,Bnf

ormation service 20



Bnsurance,:utoーmobile,

4 Role of English &

experience



◆ >nglis Business to

h as ol

Communicati

on tool

◆ >nglish has been and w

ill remain …

Global Langu

age

◆ >nglish capa

bility …

MH>?EWorld Kanking :

51st



! Worst in the advan

ced countries

! 2nd form the bottom in th

asian countries

21

4 Role of English &

experience



◆ Lcene (for example)

@reeting Feeting Aome Iarty









Gegotiation

Lelf Bntroduction @olf







◆ :ll round capability i

s indispensable

Keading Writing Aearing Lpeaking





22

5 My association wi

th English

◆ Bnitial interest …

developped at 9 years old,infl

uenced by the fact

that the family of my sister,m

◆ arried to a Fitsubishi … to G

Eearning >nglish

Mrading company man, went

>nglish lesson started at

ew York.

Cunior Aigh Lchool,

B soon made up my m

like everyoneelse.

ind,to be

like my brother-in-l

aw,and to work

Mhrough Aigh Nniversit

Lchool and after Nn

in NL:

iversity.

y time,B took up >nglishvery seri

ously as school subject and also

GAD radio - >nglish

at home.

conversation

Keading >nglish novels, 23



and also Iapers

6 A few tips from l

iving

experience in UK

◆ Iersonal F

anner

Mhank Ile

you ase

Ye G

s o

When invited to home party,be

aware that wine,

chocolate or flower is accept

able as gift by guest,

◆Lence of h Mhank you lette

and also that

r is critical

umor

◆ Hpin

ion

What do you thin

k of ...?

Aow do you li 24

ke ...?

7 Memory from busi

ness scene









1992,ND factory 10 years anniversary



1996,visit <hina









1997,visit Bndia



1998,Lingapore trade fair

25

7 Memory from busi

ness scene









1997,Maiwan customers

in Gagoya 2004,visit ?BG:G<B:E MBF>L ND

(with company chairman)









2001,<hristmas Iart









2003,;rother president award

2002,golfing with ND customers

26

8 Closing





◆ ;iーlingual,bi-cul

ture

◆ >xperience is the

best teacher

◆ >xperience is the mot

her of wisdom



?inally,for next 17 minutes,

B would like to present ;rother co





27

※ Referen

ce



:rticles

※ 日本経済新聞(平成18年5月5日付)朝刊

15ページ,<特集>,13版

【ニュースがわかる】「使える英語に前進?」



;ooks ※ 櫛田健児,「バイカルチャーと日本人-英語力プラスαを探る」,日本,

中央公論新社,2006年,222ページ,ISBN4-12-150212-4

※ ブラザーインターナショナル(株),「50年の歩み[1954-2004]」,日本,

知書之屋本舗,2004年,133ページ,非売品

※ 安井義博,「ブラザーの再生と進化」,第3刷,日本,

生産性出版,2004年,203ページ,ISBN4-8201-1774-2



Web Iage

※ 「ブラザー工業株式会社」 ※ 「Brother UK」

http://www.brother.co.jp/ http://www.brother.co.uk/

2006年6月3日(アクセスした日付) 2006年6月3日(アクセスした日付)



※ 「University of Texas Libraries」

http://www.lib.utexas.edu/maps/

2006年6月3日(アクセスした日付)



※ 「TIMES ONLINE」

http://www.timesonline.co.uk/section/0,,1,00.html

2006年6月3日(アクセスした日付)



28



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