Topics
Electronic Commerce
Transaction Processing Systems
Enterprise Resource Planning
An Introduction to Electronic
Commerce
Figure 8.1: Multistage Model
for E-Commerce (B2B and
B2C)
E-Commerce Challenges
Define strategy
Change distribution systems & work
processes
Integrate web-based order processing with
traditional systems
Can you find examples
of community, content
& commerce on
www.drugstore.com?
Forms of E-Commerce
Business to Business (B2B)
Business to Consumer (B2C)
E-Commerce Applications
Retail and Wholesale
E-tailing: electronic retailing
Cybermalls
Wholesale e-commerce: B2B
Figure 8.4: Web-Based Order
Processing Must Be Linked to
Traditional Back-End Systems
Figure 8.6: Model of an
Electronic Exchange
Technology Infrastructure
Figure 8.7: Key Technology
Infrastructure Components
Web Server Hardware
Server platform
– Hardware
– Operating system
Website hosting
– Capital investment
– Technical staff
Must run 24-7-365 to avoid disrupting
business & losing customers
Web Server Software
Security & identification
Encryption
Retrieving & sending web pages
Web site tracking
E-Commerce Software
Catalog management
Product configuration
Shopping cart
Transaction processing
Traffic data analysis
Figure 8.8: Electronic Shopping
Cart
Network Selection
Cost
Availability
Reliability
Security
Redundancy
Electronic Payment Systems
Payment Security
Authentication
– Digital certificate
– Certificate authority (CA)
Encryption
– Secure Sockets Layer (SSL)
Payment Mechanisms
Electronic cash
– Identified electronic cash
– Anonymous electronic cash (digital cash)
Electronic wallets
Smart, credit,charge & debit cards
Threats to E-Commerce
Threats to E-Commerce
Security
Threats to E-Commerce
Intellectual property
Fraud
– On-line auctions
– Spam
– Pyramid schemes
– Investment fraud
– Stock scams
Threats to
E-Commerce
Privacy
– Online profiling
– Clickstream data
Figure 8.9: TRUSTe Seal
Figure 8.10: BBB Online
Privacy Seal
Table 8.4: How to Protect
Your
Privacy While Online
Strategies for Successful
E-Commerce
Developing an
Effective Web Presence
Obtain information
Learn about products or services
Buy products or services
Check order status
Provide feedback or complaints
Putting Up a Web Site
In-house development
Web site hosting companies
Storefront brokers
Driving Traffic to
Your Web Site
Domain names
Meta tags
Traffic logs
Questions (?)