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Changing the Game Tech Briefs August 2007

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the way we see it









Changing The Game:

Monthly Technology Briefs

March 2008





Cloud Computing

Rethinking the role of Infrastructure



Read the Capgemini Chief Technology Officers’ Blog at

www.capgemini.com/ctoblog

Cloud Computing – Rethinking

the role of Infrastructure





IBM has just announced RESERVOIR—Resources and Services Virtualization without

Barriers—a 17 million Euro research contract with the EU to determine how “Cloud

Computing” will enable cross-border economic business. Meanwhile, the Amazon

Elastic Compute Cloud, also known as EC2, allows businesses to run their IT

systems—and in particular the online element of their IT infrastructure that does

business through Amazon—on what Google calls the “Operating System for Web-based

business” in Google provisioned Cloud Computing services at certain American

campuses. Steve Ballmer describes Cloud Computing as the basis for the soon to come

Microsoft Software as a Service (SaaS) products, referring to SaaS plus Cloud

Computing as “Software plus Services.” So what is Cloud Computing and is it linked to

Sun offering Grid Computing, and HP deploying its capabilities as Utility Computing?



Wikipedia offers the practical explanation that Cloud Computing is a general label for

many different approaches to the use of shared computing resources rather than having

local or personal devices handling users’ applications. This explanation therefore covers

both Grid and Utility Computing and could be said to be inclusive of Virtualization as

well, whereas in fact there are several different approaches as to how Cloud Computing

capability is built and operates. It is easier to start with what requires this type of shared

computing resources approach.



Originally, researchers at universities needing to complete massive computational tasks

dreamed of parceling the work among many different computers at different

universities to effectively create a super computer of pooled resources. The concept was

called a Grid and was based on visualizing electrical distribution and supply with

connections to both users and generators in the pooled capacity. From this early start

came the Globus Consortium which offers the Globus Toolkit based on Open Source

development. It provides a standard way for both major computational devices and

users to be interfaced to the Grid of Internet connections. Grid Computing is therefore

alive and well in areas such as physics and 3D modeling, both at universities and at

certain industry research centers. Sun continues to support its extensive user base,

offering Grid Computing services to allow users to pay for computational power “on

demand” by the MIPS, reinforcing its slogan that the Network is the Computer.



The rise of Web Services and Web 2.0 reverses the requirement from one big task

shared over many machines to many small tasks running in an unpredictable demand

pattern, often across multiple sites on the Internet. The Cloud Definition is most widely

used to explain how to resource rapidly rising demand, with early pioneers such as

Google and Amazon designing their own solution to a previously unforeseen scaling

problem. Having found a solution, they (as well as other players in this segment) have

gone on to offer their facilities to others, particularly to those who are trading with

them as partners. In Amazon’s case, Cloud Computing facilities ensure that merchants

selling through Amazon can support trading surges for their products without

overloading and failing. In Google’s case it wants to offer Cloud Computing services to

drive more usage of its capabilities such as Google Earth and Google Maps in mashups

used by transport companies, emergency services, etc.









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the way we see it









Cloud Computing architecture is a massive network of interconnected servers

running in parallel, sometimes with virtualization employed to optimize each

individual server, and often including storage facilities known as Cloud Storage.

This is front ended by a separate software layer that receives requests from users

via a services catalog, which in turn invokes the provisioning tool to find the

requested service or the capacity to run the service (if it also provides a deployed

image to establish the service). This entire process is supervised by a set of

services that monitor, meter and manage, allowing individual servers to be

autonomic and self managing in terms of their own internal operation, or allowing

clusters of services to be managed as a common unit in a pool.



The final test that defines Cloud Computing is whether these services are

managed automatically and without human intervention, supporting any number

of changes in accepting and understanding parameters like “Who?” “How?” and

“For what?” If it qualifies, it can then be described as a “cloud.” If manual change

management is still required then it is nothing but a data center! The current

trend towards “agile” computing, meaning the ability to support more calls for

change, more often from the business side, is now increasingly shifting towards a

new generation of “Services,” which can be re-orchestrated by users via “drag and

drop” interfaces. This shift is making Cloud Computing a very necessary change

in how Infrastructure is provisioned.



There is much in terms of standards for Web Services that exists for this reason,

with core technical specifications such as: WS-DL defining how a set of messages

interact with a service, WS-Security covering secure access, and further a group

whose titles are self explanatory; WS-Addressing, WS-Resource Framework, WS

Notifications, etc. Taken together with Service-Oriented Architecture (SOA), they

are all designed to change the computing environment from “vertical” silo stacks

to horizontal processes linking loosely coupled services together. Hence, the

comment from Steve Ballmer that it is (functional) software plus services that have

to be supported and hence the reason why a cloud computing environment is

required. Capgemini defines this as the “Hidden Infostructure” that is different

and more complex than the current largely hardware-based infrastructure, but at

the same time is effectively invisible, as it handles changes in both volumes of

users and types of requirements automatically. The same reasoning leads HP to

call it a “Utility Computing” model.



The impact of this and other technologies are discussed in the Capgemini CTO blog









Changing The Game: Monthly Technology Briefs (March 2008) 2

Leading Company Results (Revenues)





Leading Company Results (Revenues)



Full Sybase 17% @ $1.03bn Yahoo! 8% @ $6.6bn EMC 19% @ $3.23bn

Year: VMware 88% @ $1.33bn Atos Origin 8.5% @ Euro SAS 15% @ $2.15bn

SAP 10% @ Euro 10.23bn 5.8bn

EDS 3% @ $22.1bn Capgemini 17% @ $8.7bn



Q4: Sybase 15% @ $295.2mn Yahoo! 8% @ $1.7bn VMware 80% @

Google 56% @ $16.6bn Vodafone 15.8% @ $9.2bn $412mn

EDS 2% @ $5.83bn



Q3: Lenovo 15% @ $4.6bn CSC 14% @ $4.16bn Tata 37% @ $1.5mn

CA 10% @ $1.1bn



Q2: Microsoft 30% @ $16.37bn



Q1: Apple 35% @ $9.6bn Siemens 10% @ Euro

18.4bn







Movements by Industry Leaders

Cisco has introduced its highest performance Adaptive Security Appliance—the

ASA 5580—as well as a “next generation platform” for data centers in its new

Nexus 7000 series to fulfill the Cisco Data Center 3.0 vision. www.cisco.com

Oracle Self Service E-Billing 6.0 has been released adding more functionality to

the Oracle capability for electronic bill paying. Oracle Database Vault is now

certified for use with the E-Business suite to provide best practices in managing

secure information used in online environments. JD Edwards EntepriseOne Tools

8.97 has been released to broaden customers’ choice of how they can choose and

use different platforms. 49 new Oracle Accelerate Solutions have been added to

bring the total to nearly 100, covering 16 industries and 41 industry segments.

Oracle Identity Manager Version 9.1 updates capabilities to comply with

regulations and conduct audits, and adds features to improve integration of

identity with processes. www.oracle.com

Sun is to purchase desktop virtualization vendor Innotek, saying this would

extend the Sun xVM platform range on to desktops using the Innotek VirtualBox

technology. www.sun.com

HP is acquiring Exstream, a software vendor of print and online communication

products, and is adding it to its Imaging and Print Group. HP and Intel have

shown two new PCs, DC 5800 and DC 7800, designed for maximum energy

effectiveness including auto shutdown as well as solid state drives for storage.

Three new thin client terminals provide access for users requiring virtual or web-

based desktops with a mobile laptop version, the HP 6720t, a first from HP. HP

ProCurve range gains five new enterprise edge switches, all giving 10/100Mbit

plus gigabit connectivity; two with Power over Ethernet (PoE), two without, and

one unit is fanless. www.hp.com

Intel Dual Socket Extreme Desktop Platform, code named Skulltrial, with two

Intel quad cores providing eight processing engines with a choice of multi-card

graphics is now available as the ultra high-end gaming PC. www.intel.com

IBM has a new beta SaaS called Bluehouse, a web-delivered service that provides

extranet services to SMEs to allow them to collaborate securely. Lotus Mashups is a

commercial product aimed at allowing a non-technology user to create their own

enterprise quality mashups without needing any help from the IT department.

Lenovo is to manufacture IBM x86 servers under license, though IBM was quick to





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the way we see it







point out that it is not quitting the server business. IBM is to add a new SME-targeted

server line called PowerVM Express to replace conventional servers with a fully

virtualized environment. A range of new joint IBM–Cognos products have been

released to offer users—ranging from SMEs to large enterprises—the benefit of an

integrated environment to improve their Business Intelligence capabilities.

www.ibm.com



Microsoft has made an offer to buy Yahoo! at a premium price, offering cash or

Microsoft shares in a move that would provide a search engine competitor to

challenge Google and boost Microsoft’s position in the smart phone market where

Yahoo! is the dominant player. Yahoo! rejected the offer and Microsoft has

committed to a hostile takeover. MSN Video has new video content deals with

MTV and Sony BMG as part of a new strategy to increase its offerings. A sixth

research lab is to be opened in Cambridge, Massachusetts, in July to “interact”

with the large community of scientists in the area. A standalone version of

Outlook with a Business Contact Manager will be available to small businesses to

avoid them having to buy and maintain an entire Office 2007 suite. The release of

Dynamics CRM 4.0 takes Microsoft into Web-based business applications, though

currently without a directly hosted SaaS option. Mobile Software vendor Danger

has been acquired to add its Web-based personal services to the Microsoft mobile

phone suite. Microsoft has stated it will make a massive shift in its position on

interoperability with a major program to open up and document its APIs and

Communication protocols, with an intention to support open standards more

widely. www.microsoft.com

SAP is partnering with IBM to integrate Lotus Suite in a project codenamed “Atlantic”

that will allow Lotus clients to access and work within SAP workflow, reporting and

analytics in a native manner, similar to the partnership with Microsoft which

produced the Duet products. The release of Business Objects XI 3.0 brings

information and people together in a fully integrated manner with the SAP emphasis

of process linked in as well. www.sap.com

Google has added a Social Graph API to help social network software developers

to build in such a way that social networkers can use their applications when they

join a new site without having to reregister and set up their applications again.

Three new online email security and archiving packages have been added to the

Google Apps platform using the technology acquired from the Postini acquisition.

A new version of the SDK for the Android mobile phone platform adds a new

user interface, more media and animations, as well as location-based GeoCoder

functions. Google is offering three experimental search modes to allow users to try

different ways to use searches and returns: Mode 1 only returns searches if there is

a Google map location; Mode 2 groups results on a timeline and is designed for

historical research; Mode 3 called InfoView adds to a normal search page a box

with dates, measurement and images from the results. A new pilot in Healthcare

allows 10,000 patients of the Cleveland Clinic in the USA to own, administer and

share their health records with their physician using software services developed

by Google. www.google.com





What’s Happening with Standards

The World Wide Web consortium (W3C) has published a draft of HTML5, a first

revision to the widely used specification since 1997 created by more than 500

participating companies. The aim of the new version is to make “an open royalty

free specification for rich web content and web applications.”

http://www.w3.org/html/wg/html5/

A Web 2.0 security forum is being launched by ten major companies including

Credit Suisse, Reuters and Standard Chartered, stating that this is a necessary step

in the adoption of the new technology. Microsoft and IBM already have deployed

social networking as an internal support function for their businesses.

http://www.continuitycentral.com/news03745.htm



Changing The Game: Monthly Technology Briefs (March 2008) 4

Open Source Update

openSUSE Build Service framework has been extended to support Red Hat

Enterprise Linux and CentOS, proving that its aim to encourage developers to

compile packages to cover multiple Linux distributions is working.

http://en.opensuse.org/Build_Service



Sun is offering $1 million in prizes in six competitions of $175,000 each in an

attempt to encourage more open source developers to work with Sun.

www.sun.com



Novell has acquired open source team collaboration provider SiteScape, founder

of the ICEcore project that helps developers to manage projects including Web

2.0 and IM capabilities. www.novell.com

Red Hat JBoss Enterprise SOA Platform is claimed as the first Open Source SOA

built by combining software from all other open source projects that Red Hat

considers part of a SOA environment into a single distribution. In addition,

tighter integration with the SeeWhy Software event Intelligence platform is being

provided to help with real time event tracking. www.redhat.com

Mozilla Foundation Messaging Subsidiary is now officially launched and has taken

over responsibility for the development of the Thunderbird 3 email platform,

which is based on the Mozilla Firefox web browser. Mozilla Firefox beta 3 has

been released adding a more secure environment, some technical improvements,

as well as user benefits. www.mozilla.org

AMD is making its performance library with 3200 routines that developers can

use to take advantage of the advanced multi-threading and core capabilities of

AMD chips available as open source. www.amd.com





More Noteworthy News

Gartner CIO report “The 2008 CIO Agenda” based on surveying 1500 CIOs

globally, says 85% expect “significant change” in the next three years, with

innovation being the third highest interest after Business Intelligence and Business

Process Improvement. www.gartner.com

Adobe has previewed Flash Server 3.0, offering two versions with a low-end SME

version called Flash Media Streaming Server, and a high-end version, Flash Media

Interactive Streaming Server, which adds Digital Rights Management (DRM); both

support the Flash Lite mobile plugin and Adobe Air software which supports

offline use of Web-based Flash applications. www.adobe.com

Amazon is to make Amazon MP3 music sales without DRM limitations available

on a worldwide basis, claiming the support of big music companies and 33,000

independent labels to provide the content for download sales. www.amazon.com

Nokia has acquired Trolltech whose QT technology for cross-platform application

frameworks and development tools is used widely with customers including

Adobe, Google, Motorola and the Open Source community. www.nokia.com

Vodafone Internet Services has been set up as a new division to focus on

consumer Web services taking over the current Vodafone Web products, as well as

developing new products and services under Senior Vice President Pieter Knook

who joins from Microsoft. Trials of 28Mbits hotspot next generation HSPA

wireless technology will be starting in London in a pilot with Ericsson, Huawei,

and Qualcomm. www.vodafone.com

CA Mainframe Suite updates capabilities for managing all aspects of mainframes

with particular emphasis on new uses where the Mainframe controls multiple

Operating Systems and images. www.ca.com

The World Economic Forum after the DAVOS event has published its report

stating “User-centric technologies, crowd-sourcing, shared working practices:



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the way we see it







next-generation collaboration tools such as these may be in their infancy, but they

will change the business of business forever.”

http://www.weforum.org/en/index.htm



MySpace Developer Platform is now up and running providing developers with

APIs and testing tools including the OpenSocial API standards to challenge the

increasing dominance of Facebook. www.facebook.com

Yahoo! board said initially it would consider (but later rejected) the unsolicited

bid of $44bn from Microsoft stating they would “evaluate this proposal carefully

and promptly in the context of Yahoo!'s strategic plans and pursue the best course

of action to maximize long-term value for shareholders.” In a planned series of

moves started last year to consolidate operations, Yahoo! is to end its Music

Unlimited service and transfer existing customers to RealNetworks Rhapsody

offering. Yahoo Web Hosting Services for small businesses will now offer

unlimited disk space, data transfers, and e-mail storage for a single flat fee.

www.yahoo.com



Dell is adding Equalogic PS5000 series, a new mid-market storage range based on

products gained from its acquisition of Equalogic. www.dell.com

Workday, a provider of SaaS, has acquired CapeClear, provider of Enterprise

Service Bus software, for integration of SOA services in a move described as

overcoming the major barrier to SaaS which is integration to whatever the client

already has in place. www.workday.com

Apple is upping the memory in iPhones and iPod Touch ranges to 16GB in the

iPhone and 32GB in the iPod Touch. www.apple.com

BEA has a new assessment tool to rate Business Process Management (BPM) in the

form of a five page, twenty-two item questionnaire. www.bea.com

Salesforce.com will be moving into Content Management, offering a SaaS service

for searching, managing and versioning unstructured data based on Web 2.0 style

tagging and folksonomy methods as opposed to traditional taxonomy approaches.

http://www.salesforce.com/



Tibico ActiveMatrix 2.0 aims to provide a new collaborative approach to SOA, by

allowing all participants from business to technology—internal as well as

external—to manage the design, policy management, registry, and general

governance. www.tibco.com

SCO is back as a private company supporting its UNIX and other products,

following an injection of cash from private equity that takes it out of Chapter 11

and back to being a technology software vendor. www.sco.com

Unisys is moving to a “services-led” strategy focusing on the provisioning and

management of “real time infrastructure” as a major departure from its hardware

and outsourcing focus in the past. www.unisys.com

Sybase has released Adaptive Server Cluster (ASC) to provide savings in

infrastructure by running Sybase database in a more efficient clustered format.

www.sybase.com









Changing The Game: Monthly Technology Briefs (March 2008) 6

www.capgemini.com/ctoblog









About Capgemini and the

Collaborative Business Experience



Capgemini, one of the —and through a global delivery model

world’s foremost providers called Rightshore®, which aims to offer

of consulting, technology and the right resources in the right location at

outsourcing services, enables its clients to competitive cost. Present in 36 countries,

transform and perform through Capgemini reported 2007 global revenues

technologies. Capgemini provides its of EUR 8.7 billion and employs over

clients with insights and capabilities that 83,000 people worldwide.

boost their freedom to achieve superior

results through a unique way of working More information is available at

—the Collaborative Business Experience www.capgemini.com.









Andy Mulholland

Global Chief Technology Officer, Capgemini

Tel: +44 (0)207 434 2171

andy.mulholland@capgemini.com



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