Volume 2 • Number 9 • September 2009
Ivan R. Misner, Ph.D. and Mark M. Deutsch, MBA
It’s In the Cards
B
usiNess CARds hAVe AN effeCT ON what makes you unique. with what you should utility is all you need. It’s a no-nonsense
someone’s first impression of you A business card is an include on your card at a approach that can appeal to clients and
when networking. Therefore, it integral part of a good mar- minimum; clarity is more prospects who would not be impressed
is important to “tailor” your card keting plan. For its size and about what to leave off. by fancy design features – the people
to the impression you are trying cost, it is probably the most Choose a card style who want “just the facts, ma’am.” The
to make. powerful that’s appropriate for your design is simple, the information is
Have you ever tried on an article part. So business, your industry, Continued on page 12
of “one size fits all” clothing? Didn’t it is es- and your personal
fit you all that well, did it? That’s why pecially style. If you’re a
clothing manufacturers make different
sizes – and if you want something that’s
important
that your card be
funeral director,
you don’t want
Inside . . .
absolutely perfect, you spring for some one that is memo- to be caught Business Fundamentals . . . . . . . . . . . . . . page 3
extra bucks and go to a tailor. rable and makes a favorable handing out James McIntosh explains that this country was built on
Business cards are part of your impression. Otherwise, it day-glow cards something called free speech – but not only free
marketing materials. When you’re will probably get tossed into with cartoon speech, because free speech on its own is useless.
designing your marketing materials, a drawer full of ancient, figures on
you certainly want them to be smudged, forgotten cards them. If you’re Networking Events . . . . . . . . . . . . . . . . . . page 4
tailor-made. Using a generic that keep ac- a mechanic Check out the dozens of networking opportunities
approach in your cumulating whose coming-up in the next month... so much business
ads, brochures, long after specialty is to be done!
and websites won’t the busi- converting
Q & A Spotlight . . . . . . . . . . . . . . . . . . . . . . page 8
set you apart from nesses they represent have faded old Beetles into dune buggies, a
Prince Rich, President & CEO, Rich Technology Group
the crowd; it away (normally the top, left desk formal, black-on-white engraved
won’t tell people drawer to be specific). That is, card will probably be dropped into Contributor’s Corner . . . . . . . . . . . . . . . . . page 9
what’s distinctive if it doesn’t get dropped into the nearest circular file. Start with Robin Smith shares her thoughts on the power of
about you, your the nearest circular file. the style that best supports the “giving” – Part 3…The many benefits of giving to
business, your Your card should business image you wish to project. your employees.
products and display the same design and Here are five different card styles
services. It won’t basic information as your other for you to consider: Expert Advice . . . . . . . . . . . . . . . . . . . . . . page 10
cause you to be marketing materials. But a Michelle Braden dives directly in to our psyches and
remembered. business card is Basic Cards asks the “being” vs. “doing” question.
When you not a brochure This is a good card style when
advertise your services or catalog;
or products, being space is limited,
The Business Networker, LLC
specific marks you as so you must choose your words and
an expert. Networkers images carefully. Which information P.O. Box 11826
know that the more is absolutely essential? What else can Richmond, VA 23230
you bring your unique you include that will help persuade
personality, needs, and a prospect to contact you? Equally
capabilities into your important, what should you leave out?
business identity, the more Too much information can dilute or
referrals you’re likely to obscure your message.
receive. The same applies to How do you solve this space-versus-
your marketing materials. content problem? A good approach is
To get the kinds of customers to break the essentials down into three
you want, good marketing requires you areas: identity, credibility, and clarity.
to be specific about what you do and Identity and credibility are concerned
Farmers_5x5.5ad_converted.pdf 10/24/2008 4:14:29 PM
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Richmond, VA 23230
Phone: (804) 464-1093
Fax: (804) 257-5450
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2 • The Business Networker • September 2009
Business Fundamentals • James McIntosh
Free Speech at Work
I
’Ve BeeN ACCused Of sOuNdiNg ANgRy LATeLy. lioness? Oh, you have. Well, a funny know when enough is like that. And let’s not forget that this is
Here’s why. This country was built thing happened when I told that story enough. all about leadership. Leadership is often
on something called free speech. Not again recently. I suddenly remembered very simple. It is not what you say that
only free speech, because free speech how quickly fear disappeared Line up or be bashed matters. It’s what you do, consistently.
on its own is useless. Free speech only once the lions had feasted. I like capitalism but And when what you say is aligned
works if someone is prepared to listen. You see, animals are I don’t like greed. No, with what you do, then you won’t be
Note I said ‘listen.’ I did not say ‘agree.’ only nervous when lions are hungry that’s not quite right. bashed.
You know what I’ve noticed? Many because lions only hunt when I don’t mind greed.
executives don’t tolerate free speech at they are hungry. Only Be as greedy as you Smile at the little deaths
work. And they seldom listen. Man is always like. What I don’t Come to think of it, when you’re
If this country became great hungry. like is when one aligned with your own sense of self you
because people could speak their minds So let’s person’s greed is won’t struggle so much with the little
freely in the hope of influencing others, be honest with ourselves. It is this another person’s deaths of daily capitalism.
why is it that so many executives believe always-hungry that has landed us in pain. What happens when someone loses
that the way to build a great company is this mess. This always-hungry has led That is my one a regular income? Something little dies
to get junior people to shut up? to companies over-reaching and people big problem with inside. These little deaths show up as a
My problem is that I know I am over-spending. capitalism. Greed little less self-respect, a little less self-
fallible, which is why I keep asking According to Andy Grove only without care. confidence, a little less smiling, a little
people ‘so, what do you think?’ I wonder the paranoid survive. I would like more frowning.
what our world would be like if more Well, I have seen capitalism We all face these little deaths at
CEOs entertained the idea of possibly the king of the jungle even more some time or other.
being fallible. snooze in the African sun and I can tell if CEOs were to lead according to ‘first (Warning! Corny bit ahead.) A
you that lions are simply not prone to do no harm.’ (But then, anybody who caterpillar must face a little death to
When is enough enough? paranoia. They eat when they’re hungry has looked a lioness in the eye would become a butterfly. But the caterpillar
Talk about fallible. Have you heard and sleep when they’re not. They’re at think that.) doesn’t know that, which is why you
the one about me being charged by a the top of their food chain and yet they Actually, I do know CEOs who lead
Continued on page 11
The Business Networker • September 2009 • 3
Networking events
September 2009 Ste. 300, Richmond, VA 23225), erin@erinbarton.com, or visit www.bniva.com. VA 23235), Details: Doug Flory, (804)
Details: Dawne Brooks Gulla, (804) Richmond Unlimited Referrals BNI 359-6443, vpchiefair@comcast.net, or visit
Networking meeting/event information 612-2891, dawne@bniva.com, or visit (Family Life Center, 7837 Carousel www.bniva.com.
is deemed reliable, but not guaranteed. www.bniva.com. Ln., Richmond, VA, 23294), Details: The Stones BNI (Enterprise Meeting
Some events may require a fee. Be sure Carolyn Clements, (804) 754-4257, Center, 2708 Enterprise Parkway,
to contact the sponsoring organization Tuesdays – 11:45am Carolyn.R.Clements@SunTrust.com, or visit Richmond, VA, 23294), Details:
for the most current details. Visit www.bniva.com. Andrew Sanborn, (804) 935-5324,
www.thebusinessnetworker.biz to submit a Strategic Partners BNI (River City
On the Move BNI (Nick’s Roman ajsanborn@ft.newyorklife.com, or visit
networking meeting/event for publica- Diner North, 803 East Parham Rd.,
Terrace, 8051-A W. Broad Street, www.bniva.com.
tion consideration – we make every Richmond, VA, 23227) Details: Mike
effort to include as many meetings/ Kane, (804) 237-8599, MikeKane@kw.com, Richmond, VA 23294), Details:
or visit www.bniva.com. John Vandenhoff, (804) 783-7269, Thursdays – 8:00am
events as possible (space permitting).
jvandenhoff@sandsanderson.com, or visit
Virginia Marketing Alliance BNI (Can
Wednesdays – 7:30am www.bniva.com.
Can Resturant/Brasserie, 3120 W.
Cary St., Richmond, VA 23221),
Denise Woods Group (County Seat Thursdays – 7:30am
RICHMOND AREA Restaurant, 3883 Old Buckingham
Details: Lara Hansen, (804) 787-1035,
The Southside Network BNI (Chester lhansen@BBandT.com, or visit www.bniva.com.
Rd., Powhatan, VA 23139), Details:
Dawne Brooks Gulla, (804) 612-2891, Village Senior Apartment Capital Excel BNI (River City Diner
On-Going Meetings/Events dawne@bniva.com, or visit www.bniva.com. Community, 11701 Chester Village North, 803 East Parham Rd.,
Drive, Chester VA 23831), Details: Richmond, VA 23227), Details:
Rae Nunnally Group (Long & Foster,
Mondays - 11:30am Brice King, (804) 769-3999, Chris Galiffa, (804) 357-2670,
Midlothian Office, 9321 Midlothian
Williambriceking@yahoo.com, or visit chris@powerplayms.com, or visit www.bniva.com.
Covenant Group BNI (Carrabba’s Turnpike, Richmond, VA, 23235),
www.bniva.com. BNI Allstars (Westwood Racquet Club,
Italian Grill, 11450 Midlothian Details: Mark Deutsch, (804)
Turnpike, Richmond, VA, 23235) 612-2891, mark@bniva.com, or visit Chester BNI (Bon Secours Retirement 6200 W. Club Ln., Richmond, VA
677-1251, Kristi_Leslie@us.aflac.com, or visit www.bniva.com. Community Center, 6701 23226), Details: Kim VanHuss, (804)
www.bniva.com. Ironbridge Pkwy., Chester, VA 342-9437, kim@vanhusscpa.com, or visit
River City Stars BNI (Haley Toyota
23831), Details: Jim Evans, (804) www.bniallstars.com.
of Richmond, 3600 Lonas Pkwy.,
743-0900, jimeevans@comcast.net, or visit Group Synergy BNI (Einstein Bros.
Tuesdays - 7:30am Midlothian, VA 23114), Details:
www.chesterbni.com. Bagels, 3058 Stony Point Road,
Tim Gallimore, (804) 858-8334,
The Power Players BNI (Salisbury tgallimore@cfmortgagecorp.com, or visit Profit Partners BNI (Brio Tuscan Grille - Richmond, VA 23235), Details:
Country Club, 13620 Salisbury Road, www.bniva.com. Stony Point Fashion Park, 9210 Stony Keith Reynolds, (804) 320-1348,
Midlothian, VA 23113), Details: Point Pkwy., Richmond, VA 23235), keith.reynolds@bbandt.com, or visit
Heather Tanner, (804) 338-3480, Ultimate BNI (Beaufont Towers, 7015
Details: Tracey Moore, (804) 647- www.bnigroupsynergy.com.
htanner@tctitle.com, or visit www.bniva.com. Carnation St., Richmond, VA 23225),
0548, OpeningDoors4u@comcast.net, or visit
Details: George Greene, (804) 330-
Paragon Partners BNI (Enterprise www.bniva.com. Thursdays – 11:30am
2626, george_greene@us.aflac.com, or visit
Meeting Center, 2708 Enterprise www.bniva.com. Abundance BNI (Woolridge Church,
Pkwy., Richmond, VA 23294), Glen Gary BNI (Shula’s 2 - Sheraton
5130 Woolridge Road, Moseley, VA
Details: Daniel Caffrey, (804) 512- Richmond West, 6624 W. Broad
Wednesdays – 8:00am 23120), Details: Mike Hatch, (804)
6288, caffred1@nationwide.com, or visit St., Richmond, VA 23230), Details:
739-8800, gm@birkdalegolf.com, or visit
www.bniva.com. Stephanie Hudnell, (804) 740-
Prospectors BNI (Shoney’s, 10093 www.bniva.com.
1507, shudnell@allstate.com, or visit
Brook Rd. Glen Allen, VA 23060), Susan Magee Group (RE/MAX www.glengarybni.com.
Tuesdays – 11:30am Details: Jason McClenny, (804) 754- Allegiance - 13204 Hull Street Rd.,
1112, mcclenj2@nationwide.com, or visit Fan BNI (Beauregard’s Tai Room, 103 E.
Midlothian, VA 23112), Details:
City 3 Taking Care of Business BNI www.bniva.com. Cary Street, Richmond, VA 23219),
Mark Deutsch, (804) 612-2891,
(Enterprise Meeting Center, 2708 Details: David Staples, (804) 358-
mark@bniva.com, or visit www.bniva.com.
Enterprise Pkwy., Richmond, VA Wednesdays – 11:30am 0500, dstaples@appraisesell.com, or visit
23294), Details: Ron Dortch, (804) www.bniva.com.
269-0432, ron.dortch@hbwsecurities.com, or Fargo Group BNI (Enterprise Meeting Thursdays – 7:45am
Richmond Rainmakers BNI (The
visit www.tcb-bni.com. Center, 2708 Enterprise Pkwy., The King Pins BNI (The Lounge at King Colony Club, 10 East Franklin
Islanders BNI (Richmond Country Richmond, VA 23294), Details: Pin Lanes, 200 North Otterdale Street, Richmond, VA 23220),
Club, 12950 Patterson Avenue, Greg Rollins, (804) 740-7914, Road, Midlothian, VA 23113), Details: Jennifer Khoury, (804) 780-
Richmond, Virginia 23238), Details: greg@proforma-gis.com, or visit Details: Rick Fleming, (804) 356- 1420, jennifer_khoury@ml.com, or visit
Adam Packett, (804) 288-8800 www.bniva.com. 6222, rickfleming@mw-ins.com, or visit www.bniva.com.
x120, apackett@jhnetwork.com, or Better Business Builders BNI (Extra www.bniva.com.
visit www.bniva.com. Billy’s Barbeque, 1110 Alverser Dr., Golden Circle BNI (P.F. Chang’s China Fridays – 7:30am
Joe Dunn Group (Timmons Group Midlothian, VA 23113 ) Details: Bistro - Stony Point Fashion Park,
Erin Barton, (804) 398-8694, DGG BNI (Westwood Racquet Club,
Corporate HQ, 1001 Boulders Pkwy., 9212 Stony Point Pkwy., Richmond,
4 • The Business Networker • September 2009
Networking events continued
The Bo Grant Agency, LLC
6200 W. Club Ln., Richmond, VA richmond_womens_network.
B Insurance Professionals
G
We Gotcha
23226), Details: Scotty Hager, (804) 5:45pm – Bull & Bear Club Open
A
270-4003, shager@signsbytomorrow.com, or Networking Night (The Bull & Bear
visit www.bniva.com. Club, 21st Floor, One James Center,
Covered!
Diamond Ring BNI (P.F. Chang’s China 901 East Cary Street, Richmond VA
Bistro - Stony Point Fashion Park, 23219); Details: Matthew Gleason,
9212 Stony Point Pkwy., Richmond, (804) 649-8431.
VA 23235), Details: Phil Tibbs, (804)
560-8096, ptibbs@hhjcpa.com, or visit Individual: Group:
Thursday, Sept. 3
www.bniva.com. • Health • Health
5:30pm – Goochland Chamber Business • *Life • *Life
Colonial Heights BNI (Dunlop Farms, • Disability • Disability
After Hours (Hotel Sierra, 11800 West
235 Dunlop Farms Blvd., Colonial • Auto • General Liability
Broad St., Richmond, VA 23233); Insurance Company
Heights, VA 23834), Details: • Home • Worker’s Comp.
Details: Goochland Chamber of
John Brandt, (804) 504-7766, • Long-term Care • Commercial Auto
Commerce, Doris Elderman, (804)
jwbrandt@verizon.net, or visit www.bniva.com. * Products offered through Kansas City Life Insurance Company
556-3811, info@goochlandchamber.org, or
Direct Connections BNI (Long & Foster visit www.goochlandchamber.org.
– Midlothian Office, 9321 Midlothian Bo Grant
NEW Monthly Luncheon; Details:
Turnpike, Richmond, VA 23235), Principal
Network of Enterprising Women,
Details: Tom Austeri, (804) 560-7625,
info@networkofenterprisingwomen.org or visit
tom.austeri@longandfoster.com, or visit Richmond: 804.282.2218
www.networkofenterprisingwomen.org.
www.bniva.com. Mobile: 770.262.0571
Fax: 800.537.6305
Tuesday, Sept. 8 Email: bo@bograntagency.net
Fridays – 8:00am
7:30am – GRCC Breakfast Break Speed
Deep Run BNI (Enterprise Meeting
Networking (Holiday Inn Express
Center, 2708 Enterprise Pkwy.,
Downtown, 201 E. Cary St., P.O. Box 2130 Glen Allen, VA 23058
Richmond, VA 23294), Details:
Richmond, VA 23219); Details:
David Wilson, (804) 381-3567,
Greater Richmond Chamber of
David.Wilson@protechpay.com, or visit
Commerce, Chris Bennett, (804)
www.bniva.com.
(Holiday Inn – Central, 3207 783-9330, chris.bennett@grcc.com, or visit
Tuesdays – 11:30am
N. Boulevard, Richmond, VA
Fridays – 11:30am Stawww.grcc.com.
ord BNI ( Jimmy the Greek Family
23230), Details: Retail Merchants 11:45am – Professional Women’s
Restaurant, 235 Garrisonville
Association, (804) 662-5500, or visit
BNInsteins (Roma Ristorante Italiano, Networking Lunch (Carrabba’s Italian
Rd., Stafford, VA 22554), Details:
www.retailmerchants.com. Richmond,
8330 Staples Mill Rd., Grill, 11450 Midlothian Tpke.,
Dan Rakes, (540) 288-8879,
VA 23228),
Monday, Oct. 6 Details: Patrick Magee, Richmond, VA 23235).
ardan3583@hughes.net, or visit
(804) 938-8326, pat@boiva.com, or visit www.bniva.com.
12:00 – 2:00pm – Petersburg Chamber
www.bninsteins.com.. Wednesday, Sept. 9
of Commerce Women in Business Tuesdays – 12:00pm
Luncheon Fall 2008 (The Lee Club 7:30am – Coffee Networking Blues,
Sta ord FreeNI (King Streetat Café 2866
at Fort Lee, Petersburg, VA),
One-Time Meetings/Events Caturra Davis Hwy., Stafford, VA
Jefferson(Café Caturra-Midlothian
Details: Karim Baker, (804) 733-8131, Village Square, 13830 Village
22554), Details: www.freeni.com. Place
Karim@petersburgvachamber.com, or visit Dr., Midlothian, VA 23114); Details:
Wednesday, Sept. 2
www.petersburgvachamber.com. Thursdays – 7:30am (804) 615-1348 or
Michelle Walters,
michellewalters@marykay.com.
Energizers BNI (HoneyBaked
Tuesday,– RCEN presents “Finally! Practical
7:30am Oct. 7
Advice on Building YOUR Brand on Ham– HPGCC Monthly Membership
7:30am & Cafe, 2007 Plank Road,
7:30 – 9:00am - Networking. . .with New Fredericksburg, at the Chamber
Twitter, LinkedIn and Facebook - and Meeting Coffee VA, 22401), Details:
Members and Ribbon Cutting at Jerry Harrison, (866) 503-6464,
Why You Should” featuring Sally (Hopewell-Prince George Chamber
Signs Now (Signs Now, 13610 Hull jharrison@kloke.com, or visit www.bniva.com.
Witzky (Willow Oaks Country Club, of Commerce Office, 210 N.
Street Road, Midlothian, VA 23112),
6228 Forest Hill Ave, Richmond, VA 2nd Ave., Hopewell, VA 23860);
Details: Chesterfield Chamber Thursdays – 8:00am
23225); Details: River City Express Details: Hopewell-Prince George
of Commerce, (804) 748-6364 x4, Strike Force BNI Commerce, (804) 458-
Network, www.rivercityexpressnetwork.org. Chamber of (Rubicon Café, 11120
admin@chester eldchamber.com, or visit Gordon Rd., Fredericksburg,
5536, admin@hpgchamber.org, or visit
11:30am – RWN Luncheon (Ginger
www.chester eldchamber.com. VA 22407), Details: Doug
www.hpgchamber.org.
Red Asian Bistro, 7500 Jackson
Wednesday, Oct. 8Bowles Farm Plaza, Walton, (540) 898-7888,
Arch Drive, 8:30am – Richmond Senior Network
fredericksburg@minutemanpress.com, or visit
11:15am – 1:00pm – Chester23111);Chamber
Mechanicsville, VA eld Details: (Sheltering Arms Rehabilitation
www.bniva.com.
of Commerce October798-4404,
Lori Braxton, (804) Luncheon Center, 13700 St. Francis Blvd., 4th
loibraxton@verizon.net, or visit http://
at Meadowbrook Country Club Thursdays – 11:30am
smartconnectrwbc.org/go/main/organizations/
(Meadowbrook Country Club, 3700 Continued on Page 6
Closers BNI (Ryan’s Restaurant,
Cogbill Road, Richmond, VA 23235), 1780 Carl D. Silver Parkway,
Details: Chesterfield Chamber The Business Networker • September 2009 • 5
Fredericksburg, VA 22401), Details:
of Commerce, (804) 748-6364 x4, Dan Clemente, (540) 371-0073 · Credit Card Processing Swipe Terminals ·
admin@chester eldchamber.com, or visit · Debit Card Processing POS Systems ·
x23, dclemente@metlife.com, or visit
· Custom Gift Cards Restaurant Systems ·
Networking events continued
Floor, Richmond, VA 23114); Details: 901 East Cary Street, Richmond VA Monday, Sept. 14 Chamber of Commerce, Stephanie
Tina Perry, (804) 342-4345, or visit 23219); Details: Matthew Gleason, Phillips, (804) 783-9350, stephanie.
www.richmondseniornetwork.org. (804) 649-8431. 11:30am – GSBA Networking Luncheon phillips@grcc.com, or visit www.grcc.com.
(Sheraton Richmond Park South
9:30am – The Power of Sales Magnetism Hotel, 9901 Midlothian Tpke., 11:30am – RWN Luncheon (Beauregard’s
Seminar (Enterprise Meeting Center, Thursday, Sept. 10 Thai Room, 103 E. Cary St.,
Richmond, VA 23235); Details:
2708 Enterprise Pkwy., Richmond, Greater Southport Business Richmond, VA 23219); Details:
11:30am – Venture Forum Luncheon
VA 23294); Details: Elephant Association, Eriks Goodwin, (804) Kathy Johnson, (804) 771-3654,
(Virginia Historical Society, 428 N.
University – Central VA presented by 601-2519, eriks@izrunas.com, or visit Kathy.W.Johnson@dom.com, or visit http://
Boulevard, Richmond, VA 23220);
Dancing Elephants, (866) 670-5689, www.southportassociation.com. smartconnectrwbc.org/go/main/organizations/
Details: Venture Forum, (804) 267-
or visit www.elephantU.com. richmond_womens_network.
3370, kthornton@pmionline.com, or
11:15am – CCC Luncheon (Meadowbrook visit www.ventureclub.com. Tuesday, Sept. 15 11:30am – GRCC Brown Bag Workshop
Country Club, 3700 Cogbill (Greater Richmond Chamber, Main
6:00pm – GRCC HYPE: Mix & Mingle @ Dave 5:30pm – Wine Social Networking (Café
Road, Richmond, 23235); Details: Street Centre, 600 East Main Street,
& Buster’s (Dave and Buster’s, 4001 Caturra-Grove Ave., 5811 Grove Ave.,
Chesterfield Chamber of Suite 700, Richmond, VA 23219);
Brownstone Blvd., Suite 101 Glen Richmond, VA 23220).
Commerce, (804) 748-6364 x 4, Details: Greater Richmond Chamber
Allen, VA 23060); Details: Greater
admin@chesterfieldchamber.com, or visit RMA – Goochland Chapter; Details: of Commerce, Stephanie Phillips,
Richmond Chamber of Commerce,
www.chesterfieldchamber.com. Retail Merchants Association, (804) 783-9350, stephanie.phillips@grcc.com,
(804) 783-9368, or visit www.grcc.com.
11:30am – RWN Luncheon (Capital Ale (804) 662-5500, or visit or visit www.grcc.com.
House, 4024-A Cox Road, Shoppes Friday, Sept. 11 www.retailmerchants.com. 5:45pm – Bull & Bear Club Open
at Innsbrook, Glen Allen, VA 23060); Networking Night (The Bull & Bear
Details: Sylvia Wright, (804) 672- 7:45am – RMA First Friday Forum Wednesday, Sept. 16 Club, 21st Floor, One James Center,
6007, syhwright@msn.com, or visit http:// (Westin Richmond Hotel, 6631 901 East Cary Street, Richmond VA
smartconnectrwbc.org/go/main/organizations/ West Broad Street Richmond, VA 10:30am – GRCC Extraordinary Women’s 23219); Details: Matthew Gleason,
richmond_womens_network. 23230); Details: Retail Merchants Exchange (University of Richmond, (804) 649-8431.
Association, (804) 662-5500, or visit Modlin Center for the Arts, 28
5:45pm – Bull & Bear Club Open Westhampton Way, Richmond, VA Virginia International Business Alliance
Networking Night (The Bull & Bear www.retailmerchants.com. – International Business Networking
23173); Details: Greater Richmond
Club, 21st Floor, One James Center, Event; Details: Asian Chamber
Wanna Trade?
We did it when we were kids.
Smart businesses are doing it now.
Improve Cash Flow and Increase Purchasing Power
(804) 257-7126
6 • The Business Networker • September 2009
Networking events continued
of Commerce, (804) 798-3975, Networking Night (The Bull & Bear Tuesdays – 11:30am 3987 Jefferson Davis Hwy.,
aabac@aabac.org, or visit www.aabac.org. Club, 21st Floor, One James Center, Stafford, VA 22554); Details:
901 East Cary Street, Richmond VA Stafford BNI ( Jimmy the Greek Fredericksburg Regional Chamber
Thursday, Sept. 17 23219); Details: Matthew Gleason, Family Restaurant, 235 Garrisonville of Commerce, Megan Mason,
(804) 649-8431. Rd., Stafford, VA 22554), Details: megan@fredericksburgchamber.org,
11:30am – Powhatan Chamber of Dan Rakes, (540) 288-8879, (540) 373-9400, or visit
Commerce Monthly Luncheon Thursday, Sept. 24 ardan3583@hughes.net, or visit www.bniva.com. www.fredericksburgchamber.org.
(County Seat Restaurant, 3883 Old
Buckingham Road Powhatan, VA RMA – Amelia Chapter; Details: Retail Thursdays – 7:30am Thursday, Sept. 10
23139); Details: Tina Bustos, (804) 598- Merchants Association, (804) 662-
2636, powhatanchamber@verizon.net, or visit 5500, or visit www.retailmerchants.com. Energizers BNI (HoneyBaked 8:00am – FRCC Military Affairs Council
www.powhatanchamberofcommerce.org. Ham & Cafe, 2007 Plank Road, (Globe & Laurel Restaurant,
Friday, Sept. 25 Fredericksburg, VA, 22401), Details: 3987 Jefferson Davis Hwy.,
Monday, Sept. 21 Jerry Harrison, (866) 503-6464, Stafford, VA 22554); Details:
11:30am – Final Friday Forum (Enterprise jharrison@kloke.com, or visit www.bniva.com. Fredericksburg Regional Chamber
11:30am – GRCC Meet the Chamber Meeting Center, 2708 Enterprise of Commerce, Megan Mason,
(Greater Richmond Chamber, Main Pkwy., Richmond, VA 23294); Details: Thursdays – 8:30am megan@fredericksburgchamber.org,
Street Centre, 600 East Main Street, Elephant University – Central VA by (540) 373-9400, or visit
Suite 700, Richmond, VA 23219); Dancing Elephants, (866) 670-5689, Strike Force BNI (Rubicon Café, 11120 www.fredericksburgchamber.org.
Details: Greater Richmond Chamber or visit www.elephantU.com. Gordon Rd., Fredericksburg, VA
22407), Details: Missy Jones, (540) 5:30pm – FRCC Joint Business After
of Commerce, Richard Wintsch,
847-8742, missygroft@hotmail.com, or visit Hours with King George Chamber
(804) 783-9301, richard.wintsch@grcc.com, or Tuesday, Sept. 29
www.bniva.com. of Commerce (Hopyard Farm
visit www.grcc.com.
RMA – Petersburg Chapter; Details: Clubhouse, 5888 Coakley Dr.,
Retail Merchants Association, Thursdays – 12:00pm King George, VA 22485); Details:
Tuesday, Sept. 22 Fredericksburg Regional Chamber
(804) 662-5500, or visit
7:45am – Get Your Java On Networking www.retailmerchants.com. Fredericksburg FreeNI (Tru Luv’s of Commerce, Megan Mason,
(Bear Creek Coffee, 1541 N. Parham Modern American Bistro, 1101 Sophia megan@fredericksburgchamber.org,
Rd., Richmond, VA 23229); Details: Street, Fredericksburg, VA 2401), (540) 373-9400, or visit
Wednesday, Sept. 30
Michelle Walters, (804) 615-1348 or details: www.freeni.com. www.fredericksburgchamber.org.
michellewalters@marykay.com. 7:00am – GRCC VisionCheck (The
Supply Room Companies, 14140 N. Monday, Sept 14
RMA – Powhatan Chapter; Details:
Washington Highway, Ashland, VA One-Time Meetings/Events
Retail Merchants Association, 12:00pm – FRCC Next Generation
23005); Details: Greater Richmond
(804) 662-5500, or visit Tuesday, Sept. 1 Monday Motivation (Brock’s
Chamber of Commerce, Erin Ristau,
www.retailmerchants.com. Riverside Grill, 503 Sophia St.,
(804) 783-9322, erin.ristau@grcc.com, or
visit www.grcc.com. 8:00am – FRCC Fredericksburg Roundtable Fredericksburg, VA 22401);
Wednesday, Sept. 23 (Courtyard by Marriott Fredericksburg Details: Fredericksburg Regional
5:45pm – Bull & Bear Club Open Historic District, 620 Caroline St., Chamber of Commerce, Megan
7:30am – Coffee Networking at the Networking Night (The Bull & Bear Fredericksburg, VA 22401); Details: Mason, megan@fredericksburgchamber.org,
Daily Grind (Daily Grind Coffee Club, 21st Floor, One James Center, Fredericksburg Regional Chamber of (540) 373-9400, or visit
House and Café, 11665 Broad Street, 901 East Cary Street, Richmond VA Commerce, Megan Mason, megan@ www.fredericksburgchamber.org.
Richmond, VA 23233); Details: 23219); Details: Matthew Gleason, fredericksburgchamber.org, (540) 373-9400,
Michelle Walters, (804) 615-1348 or (804) 649-8431. or visit www.fredericksburgchamber.org. Tuesday, Sept. 15
michellewalters@marykay.com.
10:00am – GRCC Biz Linc (Richmond Wednesday, Sept. 2 11:30am – FRCC’s Network of Enterprising
International Raceway, 600 E. Women (Fredericksburg Country
Laburnum Ave., Richmond, VA
FREDERICKSBURG AREA 8:00am – FRCC Spotsylvania Club, 11031 Tidewater Trail,
23222); Details: Greater Richmond Roundtable (WyteStone Suites of Fredericksburg, VA 22408); Details:
Chamber of Commerce, Erin Ristau, Fredericksburg, 4615 Southpoint Fredericksburg Regional Chamber
(804) 783-9322, erin.ristau@grcc.com, or
On-Going Meetings/Events Pkwy., Fredericksburg, VA 22407); of Commerce, (540) 373-9400 or visit
visit www.grcc.com. Details: Fredericksburg Regional www.fredericksburgchamber.org.
Tuesdays – 9:00am Chamber of Commerce, Megan
11:30am – RWN Luncheon (Capital Ale Mason, megan@fredericksburgchamber.org,
Partners in Profit BNI (Chancellor’s Wednesday, Sept. 16
House, 13831 Village Place Drive, (540) 373-9400, or visit
Midlothian, VA 23114); Details: Village, 12100 Chancellor’s Village
www.fredericksburgchamber.org. RMA – Fredericksburg Chapter;
Suzanne Davis, (804) 379-3641, Lane, Fredericksburg, VA, 22407),
Details: Retail Merchants
sdavis@idesigninteriors.com, or visit http:// Details: Jessica Shaulis, (540) 659-
Wednesday, Sept. 9 Association, (804) 662-5500, or visit
smartconnectrwbc.org/go/main/organizations/ 7060, jashaulis@firstcommand.com, or visit
www.retailmerchants.com.
richmond_womens_network. www.bniva.com. 8:00am – FRCC Stafford Roundtable
5:45pm– Bull & Bear Club Open (Globe & Laurel Restaurant, Continued on Page 15
The Business Networker • September 2009 • 7
Q & A Spotlight
2108 Spencer Road • Richmond, Virginia 23230 • (804) 282-2739 • Fax (804) 285-4325 • www.pdiprint.com • info@pdiprint.com
Prince Rich
BACKGROUND regardless of
its changes
Pushing all the
Email Address: prince@richtechgroup.com and advance-
Right buttons... ments.
• Booklet Binding Phone: (804) 767-2136
• Collating
When you need • Cutting Company name: Rich Technology Group What is your key to success?
• Design
a trusted printer you can • Die Cutting Profession: Technology Solutions While there are many elements, the
count on, choose • Digital Printing (Color & BW)
• Drilling Provider unique marketing and branding of
PRINTING DEPARTMENT. Inc. • Foil Stamping Rich Technology Group has been the
• Folding Years in business: 7 biggest most recent key to our success
We provide quality printing • Laminating
solutions so you can just
• Mailing Services
• Numbering
Location: Short Pump thanks to our current marketing
RELAX!!! • Online Ordering
Marital Status: I have been married to consultants. I’m not sure where we
• Online Proofing
• Perforation Nadine Blair-Rich for 7 wonderful would be without them.
• Pickup and Delivery
years. What moment changed your life?
Ask about
• Raised Printing
• Scanning
• Scoring Children? I have three children; Dante When my children were born. While
• Shipping and Delivery
• Shrink Wrapping is 7, Deon is 5, and Nadia is 2 it was a happy moment it was also a
• Stapling
• Variable Data Printing Pets? Yes, two. A beagle mix named rather intimidating and humbling
with Enthusiasm! Aaliyah and a poodle mix named moment. It drove me to do a lot of
Gabi. things that my wife and I both agree
we would have otherwise never done
Area of residence: Short Pump and achieved if not for the drive our
for all your mailing needs! www.pdiprint.com Interests: Running a growing business children have instilled within us.
2108 Spencer Road • Richmond, Virginia 23230 • (804) 282-2739 doesn’t leave much room for many
What’s the best advice ever given to you?
hobbies but my few would be playing
Got Money?
online computer games, getting away “Work hard now so that you can play
from work with my family and I have later.” My mother used to always tell
a passion for working on the company me that when I was younger. It has
in things such as marketing, branding always stuck with me in the back of
and new idea development. my mind.
Accomplishments & Accolades: Our company What business advice would you give to others?
has survived and overcome a recession If you’re going to start a business don’t
Want Some?
with increasing profits and continuous go into it solely for the money. While
growth. What more of an accomplish- money is key and obviously the overall
ment could one ask for? Furthermore, goal, if you choose something you love
I originally started my own business and perform it honestly and to the
in 2002 at age 21, practically right best of your abilities and truly take
after high school, and haven’t visited care of your clients, the money will
The Business Networker is looking Corporate America since. follow.
for motivated professionals who Organizations or Networks to which you belong: What is your personal mission statement?
Golden Circle BNI Chapter (5 Years),
appreciate the flexibility and Greater Richmond Chamber of Treating your clients, as well as
others, as actual human beings. Too
opportunity a position like this offers. Commerce and we have partnerships
often companies look at clients as
with just about every major
technology manufacturer such as Dell, a number but realizing they have
The Business Networker stands out emotions, a birthday, children, goals
HP, IBM, the list goes on.
from other B2B publications because and simple things like that makes all
the difference for both parties both
it is the only one of it’s kind… Q&A personally and professionally.
affordable, informative and mailed Why did you choose your profession? What makes you and your business different than
directly to business decision makers. I always had an interest in IT because others in your industry?
of its nature and people’s perception We are truly “Full Service”. There
of technology as a broad, mystical and is no need to use one company for
Contact Lisa Ritchie at lisa@thebusinessnetworker .biz mysterious profession. I also thought your computer installation, another
or call (804) 464-1093. it would make a great career due to
its ability to endure the test of time
Continued on page 14
8 • The Business Networker • September 2009
Contributor’s Corner • Robin Smith
Give to Grow… Part 3 NEED MORE
CUSTOMERS?...
I
N The LAsT COuPLe Of issues Of The Business turnover, employee retention, ability
Networker, I’ve been discussing the to locate new employees (since existing GROW YOUR
idea of using giving as a strategy for
business growth. I call it Give to
employees may refer friends).
The other thing about today’s BUSINESS
Grow. Last month we talked about
the most straight forward strategy of
environment is that we continually hear
about how badly companies are treating
WITH
giving to grow which is giving to non their employees; lay offs without notice, SUPERCOUPS!
profits; both in the traditional sense salary decreases, no bonuses, etc. What
of giving cash as well as a few non- if you were the company out there
traditional but potentially very effective treating your employees right? Do you Reach Your Customers For Pennies Per Household!
methods of giving. think your employees might be willing • Create Brand Awareness • Get More New Customers
Before I dive in and start talking to go the extra mile for you? Maybe
about other ways to give, I want to they’d tell others about how great your • Increase Repeat Business • Gain Customer Loyalty
remind you of the definition we’re using company is? What might that do for • Promote New Products and Services
for giving in this particular conversation your brand awareness in your market?
(since I’m pretty sure the vast majority Just some thoughts for you to
of you have ADHD or are just so plain ponder…. SuperCoups Programs Include:
busy there’s no way you’ll recall it). The If you have some ideas about other • Marketing Consultation • Ad Creation – Design and Proof
definition I laid out for Give to Grow as ways to give to your employees, we’d love
a business strategy was this: Providing to hear about them: please go to www.
• Four-Color Printing • Mailing
more in value than you receive in Give2Grow.net or email me directly at
compensation. As you can see, I said Robin@E-SourceVA.com. Call SuperCoups
more in value. So with that expanded Next month, we’ll wrap up our
definition, I want to turn to a different
population for us to think about giving
discussion about giving by focusing
on the third group of people you can
804-833-1266
800-500-1294
to: Your Employees. give to: your customers and your
As I’ve mentioned previously, network.
over the past 6 plus years I’ve talked to
hundreds of people who are interested in “There is a wonderful mythical
doing more with their life, their career, law of nature that the three things
Need Help?
their business. And they often state that
we crave most in life — happiness,
they want to ‘give back.’ When clients
discuss wanting to give back, I’ll often freedom, and peace of mind —
ask them if they consider employing are always attained by
someone as a way to give back? Think giving them to someone else.”
about that for a minute. Do you consider
— Peyton Conway March (Former
that a way to give? In today’s economy,
U.S. Army Chief of Staff) Do you or your business...
I’m not sure how you can’t see how
giving someone a job opportunity is a ✔ Suffer low sales or
ROBiN smiTh is
way to contribute to the community.
Managing Partner lower profits?
You can expand that and give to
your employees in how you treat them.
of the Midlothian ✔ Have employee struggles?
Remember our definition of giving:
office of The ✔ Work WAY too hard and long?
Entrepreneur’s
providing more in value than you ✔ Need a plan and
Source, a coaching
receive. So in this case it is providing
and consulting some consistency?
employees with more than just their
firm specializing
paycheck. Simple things like parties to You’re not alone... and don’t have to be. AdviCoach
in helping people
celebrate a particularly good month or
to explore self-employment. She has can help your small business do better business... so
tickets to a non-profit event (that one it serves you, rather than you serving it!
helped hundreds of individuals to figure
has two-for-one-benefits, giving to the
out if business ownership is an option Call today to find out how we can help. Get working
charity and giving to the employee).
for them. She is an active volunteer in
Keeping in mind today’s economic ON your business, and stop being stuck IN your
the community. She can be reached at
environment, giving to employees business. We can help. We’re AdviCoach.
Robin@e-sourceva.com or (804) 897-8292. You
does not have to be financial. It could
can also read articles about some of her
be other things like helping them to
past clients at www.e-sourceva.com.
develop their skills, giving them time to
volunteer (another two-for-one benefit).
The possible business outcome from 332-6486
this type of giving is often reduced billkeeler@advicoachva.com
The Business Networker • September 2009 • 9
Expert Advice • Michelle Braden
Does What I Do Make Me
Who I Am?
H
eRe iN AmeRiCA we defiNe OuRseLVes re-define yourself due to job loss - search
and those around us by what yourself to know who you are being in
we do. Think about the this world. Here are some suggestions as
first question we ask after you go through this process:
introducing yourselves... “So • Be insightfully straight with
where do you work?” and “what do you yourself.
do there?” In part, this is good small
talk. We naturally ask these questions • What transformations do you want?
in succession. The other part has to do • What are your personal values,
with sizing people up. We determine passions, beliefs?
before we even get to know someone
• Write a paper about who you are.
whether we think they are successful
or not based on how they answer these • Write a paper about who you want
questions. Is it any wonder why we to be.
personally define ourselves on this same • Be in your possibilities.
measurement?
This type of stereotyping begs • Dream!
the question many are now facing, This can be an eye opening
what happens when what we “do” experience if you allow it to be. We
is done away with? What happens would love to hear your feedback on this
when companies go bankrupt, jobs exercise and if it was beneficial.
are outsourced, people are downsized
or laid off? How then will we define miCheLLe BRAdeN
ourselves, our friends, colleagues or is the president
family members? of MSBCoach.
Although what we do is obviously She has coached
important, we have to learn a better and trained
self-awareness of who we are being. for seventeen
Who we are “being” is who we are, our years. She is
character, values, beliefs and passions. an advanced
It is not determined by titles, salary or certified human
prestige. To discover who we really are behavior
beyond the titles we hold is a challenge. consultant, certified business coach and
Think for a minute about who you are... facilitator of GET CLIENTS NOW!
If I asked you to describe yourself, could MSBCoach is a Charlottesville based
you do so without talking about what training, leadership development and
5K Walk- Saturday, September 26, 2009
you do? The goal is that who we are coaching company, offering nationwide
Monument Avenue at Monroe Park being works collaboratively with what service via phone coaching or on site.
Check In: 9am, Start: 10am we do but it does not define us. They partner with individuals, teams
I recently asked a client of mine and companies to turn potential into
Every 20 seconds someone is diagnosed with diabetes. 1 in 3 children born in while working through the “being” success through clearly defining where
the year 2000 will have diabetes in their lifetime if trends don’t change. vs. “doing” question, “How would you you want to go and setting a strategy
respond if you lost your job for one to get there! MSBCoach doesn’t sell
That’s why we hope you will join us for the American Diabetes Association’s reason or another and the only thing coaching, they sell success! Michelle can
3rd Annual Step Out: Walk to Fight Diabetes. Help us raise money to find a you could find was working at a fast be contacted directly at (804) 502-4319,
cure for this life-threatening disease. food restaurant wiping down tables?” info@msbcoach.com, or visit her on the web
His answer was the best I have ever at www.msbcoach.com.
On September 26th, we’ll celebrate our fundraising efforts and walk to raise gotten. He said, “Well I guess I would
awareness for diabetes. In Monroe Park, we’ll have a Wellness Village, where you have to work hard and rise to the top
can learn more about diabetes, a Kid Zone for the young and young at heart,
in that industry!” Now that is knowing
lunch, massages, and live entertainment.
who you are being no matter what you
are doing!
For more information, visit http://main.diabetes.org/stepoutrichmond or contact
I want to encourage you whether
Elisabeth King at 804-225-8038 x3296 or eking@diabetes.org.
you are in the most secure position you
have ever been in or if you are having to
TOGETHER WE CAN STOP DIABETES. ONE STEP AT A TIME.
10 • The Business Networker • September 2009
Biz News • Al Harris
New restaurant brings the
farmhouse to Shockoe Slip
A
New ResTAuRANT CONCePT is LAuNCh- is where I grew up,” said Richardson.
ing this fall in Shockoe Slip. “It’s a good market from a business
Urban Farmhouse Market standpoint to launch this concept.”
& Café is the brainchild of native She said the menu will be simple and
Richmonder Kathleen Richard- fresh, with most items consisting primar-
son and will primarily serve sandwiches ily of three or four ingredients. Custom-
and salads made from local ingredients. ers can expect a wide variety of gourmet
“The idea is you are in a warm grilled cheese sandwiches, she said.
friendly, kitchen environment. It’s a Richardson hopes to open the
comfortable place to have a quick bite 1,550-square-foot restaurant by October
to eat or hang out. That’s what I am and hire 20 to 25 employees.
shooting for,” said Richardson. Her long-term vision is to open
The Urban Farmhouse will be at additional locations in the region.
1217 E. Cary St. “Obviously, with the economy, the
Richardson is returning to smart thing to do is wait and see,” said
Richmond after 20 years of working Richardson. “When it’s time to reinvest
in the food service industry for such and open the next Urban Farmhouse,
corporations as McDonald’s, Starbucks there are plenty of opportunities
and Panera. Most recently she was throughout the state.”
head of client services for Fishbowl Her landlord is Justin French, who
Marketing, an email marketing firm is also a partner in the business.
geared toward the restaurant industry. “We both buy into the vision of
But for the past two years she has what I’m doing and what he’s doing,
been developing the Urban Farmhouse, which helped move this along.”
which falls into the industry category of French is a proponent of green
“fast casual.” That basically means you building and is also co-owner and
order at the counter, pick up your food, landlord of the Republic, a restaurant
and sit down to eat or take it to go.
“While I was in charge of field
bar opening in the Fan in October. You
can read about that here.
You’ll get back more than you give.
Join our team today!
marketing for Panera, I kept an eye
on what was happening with those AL hARRis is a BizSense reporter. Please
businesses in Richmond, since this send news tips to Al@richmondbizsense.com.
Richmond BizSense is Richmond’s Homepage for Business News
C ome join a special group of volunteers who help improve the
quality of life for homebound neighbors in need. The shifts and
tasks vary, and even just a few hours will make a difference. All
you need is a willing heart and desire to help others.
Best of all...as a
Meals on Wheels
Business Fundamentals • Continued from Page 3 volunteer, you don’t
just make or deliver
never see a happy caterpillar. Hear him on 88.9 meals—you enhance
Me, I keep smiling. I have faced FM (check web- the lives of many in
these little deaths before. And I’m site for details your community.
simply not willing to stay a worm or and archives) and
become lion food. read his books
Make the Nonsense
JAmes mCiNTOsh is a consultant, speaker, at Work Work for
executive coach, writer and the Chief You and Cross- Please contact us today to help!
Nonsense Officer for NonsenseAt- ing The Nonsense
Work.com. His no-nonsense experience Divide: Steps to (804) 521-3277 • www.mowdelivers.com
comes from decades of working with Finding Your Path to a Successful Life.
many executives in diverse industries. ~ Currently our greatest need is for volunteer drivers ~
The Business Networker • September 2009 • 11
Cover Story • Continued from Page 1
clear and concise. A basic card is usually also serve as a discount coupon, an countries around the world and selected (www.bni.com), the world’s largest business
printed in black ink on plain white or appointment reminder, or for some over 200 examples of some of the best, networking organization. His latest
cream stock. other function. It may also provide which are shown throughout the book #1 bestseller, The 29% Solution, can be
valuable information that the average in full-color. viewed at www.29PercentSolution.com. Dr.
Picture Cards person may need. For example a hotel I have one other recommendation Misner is also the Sr. Partner for the
Having your face on your card helps may include a map on the back of their about networking and business cards. Referral Institute (www.referralinstitute.com),
a contact remember you the next time cards for any guests that are walking If you collect cards by the dozens at an international referral training
she sees you, whether it’s a photograph, around the vicinity. A card of any type conferences, trade shows, mixers, company. He can be reached at
a drawing, or a caricature. Images can be made multipurpose by adding or sales meetings, you may find a misner@bni.com.
representing a product or services, or a these types of features. card scanner a huge time saver. They
benefit your business provides, can help generally come in palm-sized devices A highly sought after
you communicate your business better Outside-the-box cards usable anywhere there’s electricity. Word-of-Mouth
than dozens of words. Color is often A wildly original, fanciful, or They make an image that can be Marketing Coach,
helpful on a picture card. extravagant presentation can draw extra downloaded onto your computer where mARk deuTsCh is the
attention. Creativity knows no bounds – they can be read by your database Managing Editor of
Tactile Cards except the amount of money you wish to software. I use Neat Business Cards to The Business Networker.
Some cards are distinguished not spend. I’ve seen examples of these types scan all of the business cards I collect on Mark has started
so much by how they look as by how of cards that were made of chocolate, a daily basis. It’s a great type of device several successful
they feel. They may use nonstandard or folded out into a mini-box to keep to manage your business cards for any companies, and he is the Executive
materials, such as metal or wood, or small items in. One of the most notable master networker. Director of BNI-Central Virginia (www.
have unusual shapes, edges, folds, was a dentist’s card that included a small bniva.com). He is a widely recognized
or embossing. Tactile cards tend compartment for dental floss to be Called the father of expert in Word-of-Mouth Marketing
to be considerably more expensive pulled out. Definitely “outside the box” modern networking and a frequent speaker on the topic. You
than regular cards because they use thinking. by CNN, dR. can learn more about Mark by visiting
nonstandard production processes such For more detailed descriptions of iVAN misNeR is a www.markdeutsch.com. He can be reached at
as die cuts. these and other types or categories of New York Times mark@markdeutsch.com.
business cards take a look at the book, bestselling author.
Multipurpose cards
It’s In the Cards. The authors reviewed He is the founder
A card can do more than promote
over 2,000 business cards from 10 and chairman of BNI
your name and business – it can
COMING SOON TO
The TBN
Directory
IN PRINT & ONLINE
Listings to include name, address, phone, web, and company logo
Call (804) 464-1093 for more info • www.TheBusinessNetworker.biz
12 • The Business Networker • September 2009
News Worthy
Now, That’s What You Call
A Food Drive
R
iChmONd’s AARROw TRANsmissiON ANd winning
Automotive gave the phrase BNI
food drive a new meaning. In chapter
cooperation with 13 Business was The
Network International (BNI) BNInteins
chapters in the Richmond area, Aarrow with almost 600 pounds of food and
Transmissions conducted its first the president of the chapter, Pat Magee,
“Shoot Down Hunger Food Drive” was also the individual winner. Each
from July 13th through 31st to support member of The BNInsteins was given a
the Central Virginia Food Bank . The Service Savings Card which includes 4
interesting twist to this food drive free oil changes and other discounts on
is that representatives of Aarrow vehicle maintenance.
Transmission & Automotive drove the “There are food drives and there are
custom decorated Aarrow company FOOD DRIVES! Aarrow Transmission
car to various chapter meetings and and Automotive hopes this effort will
picked up the food that each chapter’s drive home the importance of the
members donated. business community’s involvement in
“We are committed to supporting making a positive difference toward
The Central Virginia Food Bank and helping those in need and the area
we thought that if we made it easy for as a whole,” Gross added. “Aarrow’s
people to participate in a food drive we “Shoot Down Hunger Food Drive” is
would have more success in collecting the first in our plans to collect food by
food,” says Wayne Gross, owner of hosting this event two times a year in
Aarrow Transmission & Automotive. January and July which are times when
Both AT&A locations (Research Rd. & donations are critically needed.” The
Pouncey Tract Rd.) are also collection Aarrow Transmission and Automotive
and drop off points for the Central Shoot Down Hunger Food Drive in
Virginia Food Bank on an ongoing partnership with BNI Central VA DIRECT MAIL FRANCHISE
basis. AT&A has taken other initiatives donated well over 2000 pounds of food
to highlighting the need for local to the Central Virginia Food Bank. A GREAT BUSINESS OPPORTUNITY
residents to support CVFB including If your organization is interested
mentions in their radio & TV spots, a in participating in a food drive contact IN TODAYS ECONOMY!
link to the CVFB donation information Wayne Gross or Roy Bordner at Help businesses advertise to bring more customers
page on Aarrow’s website and messages either Aarrow location 794-2400 on
encouraging participation on in-house Research Rd. and 364-2500 on Pouncey
to their doors and help consumers save money on
flyers for Aarrow customers as well Tract Rd. You can also email them at products and services they need.
as advertising flyers distributed in fooddrive@aarrowtransmissions.com
Richmond area neighborhoods. Other BNI chapters who Territory Available To A Neighboring Franchise
To make the food drive a little participated in the food drive include: Great Opportunity For Extra Income
more interesting, prizes were awarded Paragon, Strategic Partners, River City
to the chapter that made the largest Protected territory • Work from home • No overhead
Stars, Fargo Group, The Stones, Fan BNI,
donation in terms of total number of Richmond Rainmakers, BNI All-Stars, As part of the franchisee support system, you will enjoy:
pounds donated and to the individual Diamond Ring, Covenant Group, Chester
• Onsite and field training • Intranet site to help manage business
who also donated the most. The BNI, and the Deep Run chapter.
• Individual franchise web sites created and hosted by us
The winning chapter, BNInsteins. • Enhanced product offerings to better service clients
• In-house customer service • Incentive programs
• Turn-key production • Cross-Sales opportunities
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The Business Networker • September 2009 • 13
Mark Deutsch
What’s On My Reading list The Business Networker
Q & A spotlight
CONTiNued fROm PAge 7
Is Looking For Your Contribution
for your printer needs, and another What is the most motivational book you read
for your data cabling. We do it all or seminar you attended or program you
we Business at it from every
andTheare expertsNetworker is very much like a “paper blog”
participated in?
The 29% Solution: 52 Weekly Networking Success Strategies and we welcome your contribution. If you are interestedprogram
by Ivan R. Misner Ph.D., Michelle R. Donovan (ISBN-13: 9781929774548)
aspect. Furthermore we are extremely The most motivational in
submitting an article for any
customer service driven and put of ourIfeatures please log on to
took was the 6 Month Sales
ourselves in the client’s shoes when
www.thebusinessnetworker.biz and click onCourse for Businesstab
Magnetism the submissions
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich performing everything from small to Owners at Dancing Elephants but
by Timothy Ferriss (ISBN-13: 9780307353139) on the left side of the simply the instructions from there
large technology projects orpage. FollowAchievement Group. I didn’t realize it
please be sure to note the maximum word count for each heading.
just answering the phone. Finally, at first, but when I finished the course
Six Disciplines Execution Revolution: Solving the One Business Problem that The sta dependability are our it edit information submitted due
reliability andof TBN reserves the right topractically made me the individual
Makes Solving All Other Problems Easier to points. It’s restrictions. call
strongspace, andnot unusual toBy submitting yourin many ways both
I am today article, information or
by Gary Harpst (ISBN-13: 9780981641102) or email us outside of business hours
comments, you are granting The Business Networker permission
professionally and personally. While
and get an answer late that night or there are other driving forces at
to publish your materials. The Business Networker reserves the work
early the next morning.
The Ultimate Cheapskate’s Road Map to True Riches: A Practical (and Fun) Guide now, I think Dancing Elephants set
right to refuse any article, the bar for me in the very beginning.
to Enjoying Life More by Spending Less
by Jeff Yeager (ISBN-13: 9780767926959) event, comment or classi ed
submission.
Six Secrets of Sales Magnets
by Laura Posey, Will Turner (ISBN-13: 978-1598012293) As The Business Networker
progresses we hope to add
... and some brain candy just for fun ... additional features; therefore we
encourage you to send us press
Skinny Dip releases and announcements
by Carl Hiaasen (ISBN-13: 9780446615129) as well as your comments and
suggestions.
"This is an incredible book! It shows sales professionals and business owners how to get
more and better customers, faster and easier, than in any other way. The practical, proven
strategies for sales and business growth you learn can save you months and years of hard
work."
- Brian Tracy, author of The Way to Wealth
Develop your networking skills, increase your connections, and become part of
the roughly 29% of people who are separated from the rest of the world by just
six degrees.
Co-authored by bestselling author Dr. Ivan Misner, who is referred to as "The
Father of Modern Networking," and Michelle R. Donovan, who is known as "The
Referral Expert" in Pittsburgh, The 29% Solution is the first book designed to
integrate networking into the way you do business on a weekly basis with fifty-
two quick, straightforward networking strategies.
Your income is directly related to your ability to network your business for
growth. This book gives you the tools to become a great networker and part of
the 29% of the population that produces exceptional results.
By reading this book, you will experience the true essence and meaning of
networking. The 29% Solution gives you the answers to two conflicting
questions that a business owner or salesperson faces every day: How can I
tend to my existing clients while at the same time network for new business?
and, Should I place higher value on my current clients or on new clients?
Visit www.29percentsolution.com
14 • The Business Networker • September 2009 The Business Networker • Week of September 22, 2008 • 15
Networking events CONTiNued fROm PAge 7
Charlottesville, 990 Hilton Heights Thursday, Sept. 17 Chamber of Commerce, (434) 295-
Rd., Charlottesville, VA 22901); 3141, chamber@cvillechamber.com, or visit
Details: Charlottesville Regional 9:00am – CRCC Non-Profit/Business www.cvillechamber.com.
CHARLOTTESVILLE AREA Chamber of Commerce, (434) 295- Council (CRCC Conference Room,
3141, chamber@cvillechamber.com, or visit 209 5th Street NE, Charlottesville,
www.cvillechamber.com. VA 22902); Details: Charlottesville
Regional Chamber of Commerce,
(434) 295-3141, chamber@cvillechamber.com,
Friday, Sept. 4 or visit www.cvillechamber.com.
On-Going Meetings/Events
9:00am – CRCC Aging In Place Business 12:30pm – CRCC Business Women’s Round
Wednesdays – 11:30am Round Table; Details: Charlottesville Table (Cavalier Inn at the University,
Regional Chamber of Commerce, 105 North Emmet St., Charlottesville,
Charlottesville Hoos Hoo BNI (West (434) 295-3141, chamber@cvillechamber.com,
Main Restaurant, 333 W. Main Street, VA 22903); Details: Charlottesville
or visit www.cvillechamber.com. Regional Chamber of Commerce,
Charlottesville, VA 22902), Details:
Lee McAllister, (434) 975-2319, (434) 295-3141, chamber@cvillechamber.com,
lemcallister@fultonmortgagecompany.com, or Thursday, Sept. 10 or visit www.cvillechamber.com.
visit www.bniva.com.
12:00pm – CRCC Economic & Government
Wednesday, Sept. 30
Affairs Committee (CRCC
Conference Room, 209 5th Street 5:00pm – CRCC Business Women’s
One-Time Meetings/Events
NE, Charlottesville, VA 22902); Round Table Social Hour (Enoteca
Tues., Sept. 1 Details: Charlottesville Regional Italian Wine & Panini Bar, 401
Chamber of Commerce, (434) 295- East Main St., on the Downtown
9:00am – CRCC Large Employer 3141, chamber@cvillechamber.com, or visit Mall, Charlottesville, VA 22902);
Round Table (Doubletree Hotel www.cvillechamber.com. Details: Charlottesville Regional
Get your meeting
or event noticed!
September 2009 Complete
The Business Networker 6 7 8
1 2 3
9 10 11 12
4 5
Fleet
welcomes your participation. If
you are interested in submitting
13 14 15 16 17 18 19
20 21 22 23 24 25 26
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Service
an article for any of our
features or a meeting or event 27 28 29 30
announcement, please log on to
www.thebusinessnetworker.biz October 2009
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The Business Networker • September 2009 • 15
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