Entertainment
Empires of the Stars
303 15 徐永馨
Summary
Fame is fleeting; therefore, many
celebrities use their fame and wealth to
branch out into clothing, perfume and
restaurant industries. Athletes and other
celebrities have used their star power to
land endorsement deals. However, things
don’t always work out the way stars plan.
Thus, stars need a good business model,
strong marketing instincts, and solid
financial discipline instead of just having
money and fame.
voc
boast (v)誇耀 juggernaut (n)強大的力量
connoisseur (n)鑑賞家 leverage (v)經營
discipline (n)紀律 lucrative (a)賺錢的
endorsement (v)贊同 savvy (a)聰明的
fleeting (a)短暫的 transform (v)改變
flourish (v)繁榮 walk of life (phr)各行各業
get into the act (phr)參與 woo (v)爭取…的支持
infant (n)嬰兒
possess擁有
to name a few尤其
elite菁英
unparalleled無比的
signature brand署名品牌
entrepreneur企業家
clientele顧客
put on演出
extreme sports極限運動
surpass勝過
Instinct本能
p76
1. He receives a percentage of the
revenues for every pair of Air Jordan
shoes sold.(16)
2. Singapore, the Philippines, and
Malaysia(37)
3. He creates sports-related films and puts
on live events featuring skateboarders
and other “extreme sports” athletes.