DEVELOPING WEB-BASED SURVEYS
BY
JAMES LAGONEGRO
OFFICE OF INSTITUTIONAL RESEARCH AND ASSESSMENT
SUFFOLK COUNTY COMMUNITY COLLEGE
http://sccaix1.sunysuffolk.edu/Web/Central/IT/InstResearch/
TOPICS
ADVANTAGES/DISADVANTAGES
DESIGN OBJECTIVES
PRINCIPLES OF DESIGN
IMPLEMENTATION
METHODS
SAMPLE PRODUCT COMPARISON
INFORMATION RESOURCES
DEMONSTRATION
ADVANTAGES
COST
TIME
DESIGN FLEXIBILITY
EASE OF USE
DATA RELIABILITY
DISADVANTAGES
PARTICIPANTS
ACCESS
HARWARE AND SOFTWARE
DIFFERENCES
SKILLS
DESIGN OBJECTIVES
REDUCE NONRESPONSE
REDUCE/AVOID MEASUREMENT ERROR
REDUCE/AVOID COVERAGE ERROR
REDUCE/AVOID SAMPLING ERROR
PRINCIPLES OF DESIGN
WELCOME SCREEN
PIN NUMBER
EASILY ANSWERED FIRST QUESTION
USE CONVENTIONAL FORMAT
RESTRAIN USE OF COLOR
MINIMIZE DIFFERENCES IN QUESTION
DISPLAY
PRINCIPLES OF DESIGN
(CONTINUED)
PROVIDE SPECIFIC INSTRUCTIONS
LIMIT USE OF DROP-DOWN BOXES
DO NOT REQUIRE ANSWERS
PROVIDE SKIP DIRECTIONS
USE SCROLLING
DOUBLE-BANKING
INCLUDE PROGRESS INDICATOR
LIMIT OPEN-ENDED AND MARK-ALL ITEMS
IMPLEMENTATION
TARGET POPULATION
ACCESS
CONTACT
METHODS
SPECIFIC SURVEY BUILDING
SOFTWARE
ONLINE/WEB HOSTING SERVICES
ADVANCED PROGRAMMING
LANGUAGES (JAVA, XML)
SAMPLE COMPARISON OF
SURVEY SOFTWARE
Title SurveyBuilder SurveyGold SurveyMonkey SurveySolutionsXP
Standard
Publisher website www.edmin.com/tp/techbuilder.cfm www.surveygold.com www.surveymonkey.com www.perseus.com
Platform Web-based Windows PC Web-based Windows PC
Price Free $150.00 single-user $19.95 per month per 1000 $495.00
$1500.00 site license survey responses, $.05 for annual upgrade and
each additional response support agreement
$99.00
Strengths Management of respondents A variety of export Unlimited number of Strong presentation
Management of surveys options questions per survey function
Unlimited number of respondents per Easy Branching and Ability to save
survey Skip Logic functions presentations in a
Ability to import email variety of formats
address book Advanced branching
Variety of question features
styles
Limitations Limited formatting options Unable to preview survey Limited data analysis
Limited types of question styles before posting online
The Bottom Line It’s Free Multiple User site Easy to create colorful Sophisticated survey
license web surveys program for the price
INFORMATION RESOURCES
WEB SURVEY METHODOLOGY
www.websm.org
MAIL AND INTERNET SURVEYS, THE
TAILORED DESIGN METHOD
by DON A. DILLMAN
DEMONSTRATION
SURVEYSOLUTIONS XP
PROFESSIONAL