Physicians Using Social Media In the past few years, social media has expanded beyond a social network that can communicate via a platform such as Facebook and Twitter are now friends. Companies currently own brand of monitor emotions, but also spur innovation, which incorporates social media to promote the offer outstanding customer support. Medical community "business" exception to the increasing popularity of using social media is not for the purpose. Health Blog, Facebook page, clinics, and physicians have a Twitter account, all appearing on the Web. These social media tools, as well as to gather feedback from patients to health care services market, has been used to provide reliable medical information online. In addition, a new generation of doctors has been raised in social media. For them, their everyday experiences (often in real time) tweeting about is practically second nature. Of course, as with any tool, there is potential for positive and negative results. Let's explore some of their advantages and disadvantages of social media as related to the drug. Should the doctor why leverage social media Finding a strange growth on your arm (assuming a doctor and you do not) Please imagine. Chances are your "strange growth on my arm" or something similar to Google that, or it is pretty good. The search provides a long list of Web sites that specialize in medical problems. Leaving people grow and bizarre misunderstanding highly about their condition - the problem is many of these sites are not managed by doctors and medical personnel, or misleading information, and can be completely wrong is. Thus, many physicians and medical institutions, and transmit medical information accurate, we feel a responsibility to deal with urgent inquiries from patients with more online. Just blog, forum, establishing an online conversation that is part of a cost-effective way of not only public education. It is more healthy life people have become essential to ensure that you get the right information and treatment they need. Nice for hospitals and physicians to provide online information and service quality "side effect" is that it functions as a PR and marketing best as possible. Patients while receiving expert advice and the solid line, will understand that you have access to medical information - and this will attract them to the doctor and the institution that provides it. Another major advantage of social media, which includes physicians share their knowledge through collaboration and online forums and chat. For example, social media, physicians have an interest in health care, particularly private conversation on Twitter this topic, and # hcsm, you can participate. Idaho health care professionals now in order to discuss topics of interest to them, you can communicate with peers around the world. And this is just one example of hundreds of topics being discussed by health care professionals on Twitter. Issues surrounding the use of social media The best way to explain some of the issues swirling around online physician is the case that happened recently. Doctors have a Twitter account called Anonymous mommy_doctor is muttered about the treatment of patients with priapism for 36 hours. Her tweets, sparked a storm of cyber-criticism and support from both the medical community throughout the week. Some of the issues discussed included: Online anonymity is suited to a doctor, it 築Kuarimasen trust and confidence among colleagues and patients Patient privacy laws (HIPAA), when discussing the case of a patient online (precise details / without even a name) is in violation of the Medical Humor and vent (from doctors) Is it suitable for public forums (as well as insulting the patient) rather bad reputation with respect and not the entire medical establishment The rules for online communication through a telephone conversation that was any different than setting a public place or should Online comments that have been generated by this single case (not to mention the thousands of tweets), several hundred people, and care decision-makers when it comes to social media - as caregivers, doctors very subtle boundaries have shown that walking the line. Preserving the reputation and authority of all the medical community - they have needs and rights of patients must balance their needs for social interaction. With no easy task. Another challenge is the potential problem of medical malpractice litigation. Physician diagnosis and recommendations, if you offer any kind of online, you may have liability issues. Unrelated to provide comments on specific questions might even be a problem. Social Media Best Practices for Medical In light of the above opportunities and challenges, social media advisor to the medical community, such as Glenn and Susan Gilmore Giurleo, we recommend the following method. Become familiar with the guidelines of HIPAA. Only by the Privacy regulations, "health information personally identifiable," but to protect the disclosure of the patient's name, here and there, does not require the preservation of any information, "it believes could be used to identify individuals rational basis. " Medical facilities to most general "communications policy" despite not being expected to know the doctor and when to discuss whether that social media seems to have lowered a bit standard. Social media policy that might better way to ensure a proper online behavior. Medical staff and doctors already, even if they offer training for some information about how to operate the mobile device features and online networking using social media, long way to prevent the disclosure is not intended for the identity of the patient You can go to. In addition, many physicians may be obtained from the teaching about the use of social media and online marketing to build relationships and how. You want to use one of their information online, please to receive written approval from the patient at any time. Staff nominate someone to monitor all online activity from a hospital or clinic consistently. As such, your social media presence, you can see that it does not run a conflict of HIPAA. Until there are many laws governing this location, please avoid direct online communication with patients. For some time, while maintaining what people have been diagnosed and recommendations, please use social media to provide general information for the public.
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