Physicians Using Social Media by SmartSsl


									Physicians Using Social Media

In the past few years, social media has expanded beyond a social network that can communicate
via a platform such as Facebook and Twitter are now friends.

Companies currently own brand of monitor emotions, but also spur innovation, which
incorporates social media to promote the offer outstanding customer support.

Medical community "business" exception to the increasing popularity of using social media is
not for the purpose. Health Blog, Facebook page, clinics, and physicians have a Twitter account,
all appearing on the Web. These social media tools, as well as to gather feedback from patients
to health care services market, has been used to provide reliable medical information online.

In addition, a new generation of doctors has been raised in social media. For them, their
everyday experiences (often in real time) tweeting about is practically second nature.

Of course, as with any tool, there is potential for positive and negative results. Let's explore some
of their advantages and disadvantages of social media as related to the drug.

Should the doctor why leverage social media

Finding a strange growth on your arm (assuming a doctor and you do not) Please imagine.
Chances are your "strange growth on my arm" or something similar to Google that, or it is pretty
good. The search provides a long list of Web sites that specialize in medical problems.

Leaving people grow and bizarre misunderstanding highly about their condition - the problem is
many of these sites are not managed by doctors and medical personnel, or misleading
information, and can be completely wrong is.

Thus, many physicians and medical institutions, and transmit medical information accurate, we
feel a responsibility to deal with urgent inquiries from patients with more online. Just blog,
forum, establishing an online conversation that is part of a cost-effective way of not only public
education. It is more healthy life people have become essential to ensure that you get the right
information and treatment they need.

Nice for hospitals and physicians to provide online information and service quality "side effect"
is that it functions as a PR and marketing best as possible. Patients while receiving expert advice
and the solid line, will understand that you have access to medical information - and this will
attract them to the doctor and the institution that provides it.

Another major advantage of social media, which includes physicians share their knowledge
through collaboration and online forums and chat. For example, social media, physicians have an
interest in health care, particularly private conversation on Twitter this topic, and # hcsm, you
can participate. Idaho health care professionals now in order to discuss topics of interest to them,
you can communicate with peers around the world.
And this is just one example of hundreds of topics being discussed by health care professionals
on Twitter.

Issues surrounding the use of social media

The best way to explain some of the issues swirling around online physician is the case that
happened recently.

Doctors have a Twitter account called Anonymous mommy_doctor is muttered about the
treatment of patients with priapism for 36 hours. Her tweets, sparked a storm of cyber-criticism
and support from both the medical community throughout the week.

Some of the issues discussed included:

Online anonymity is suited to a doctor, it 築Kuarimasen trust and confidence among
colleagues and patients
Patient privacy laws (HIPAA), when discussing the case of a patient online (precise
details / without even a name) is in violation of the
Medical Humor and vent (from doctors) Is it suitable for public forums (as well
as insulting the patient) rather bad reputation with respect and not the entire
medical establishment
The rules for online communication through a telephone conversation that was any
different than setting a public place or should
Online comments that have been generated by this single case (not to mention the
thousands of tweets), several hundred people, and care decision-makers when it
comes to social media - as caregivers, doctors very subtle boundaries have shown
that walking the line. Preserving the reputation and authority of all the medical
community - they have needs and rights of patients must balance their needs for
social interaction. With no easy task.

Another challenge is the potential problem of medical malpractice litigation.
Physician diagnosis and recommendations, if you offer any kind of online, you may
have liability issues.

Unrelated to provide comments on specific questions might even be a problem.

Social Media Best Practices for Medical

In light of the above opportunities and challenges, social media advisor to the
medical community, such as Glenn and Susan Gilmore Giurleo, we recommend the
following method.

Become familiar with the guidelines of HIPAA. Only by the Privacy regulations,
"health information personally identifiable," but to protect the disclosure of the
patient's name, here and there, does not require the preservation of any
information, "it believes could be used to identify individuals rational basis.
Medical facilities to most general "communications policy" despite not being
expected to know the doctor and when to discuss whether that social media seems
to have lowered a bit standard. Social media policy that might better way to ensure
a proper online behavior.
Medical staff and doctors already, even if they offer training for some information
about how to operate the mobile device features and online networking using social
media, long way to prevent the disclosure is not intended for the identity of the
patient You can go to. In addition, many physicians may be obtained from the teaching
about the use of social media and online marketing to build relationships and how.
You want to use one of their information online, please to receive written approval
from the patient at any time.
Staff nominate someone to monitor all online activity from a hospital or clinic
consistently. As such, your social media presence, you can see that it does not
run a conflict of HIPAA.
Until there are many laws governing this location, please avoid direct online
communication with patients. For some time, while maintaining what people have been
diagnosed and recommendations, please use social media to provide general
information for the public.

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