Overcome Everything, Inc. presents…
101 Ways to Get
More Leads and
Build Your List
Build an Email Marketing Empire with These Simple Tactics
By
Tellman Knudson
101 Ways to Get More Leads and Build Your List
This is Tellman. And I am here today to teach you 101 ways to get more leads and
build your list. Many of the things that I'm going to mention are Internet related;
however, all of these can be used whether you're an Internet business or a local
business. And if you follow the principles behind these, you're going to find that you can
use them with really any type of business and in any type of situation, in order to grow
your revenue and grow the number of prospects that you have, in order to make this
work.
Now, you probably are familiar with me from ListBuilding.com. And that's a site that
we have that teaches all sorts of cool stuff about list building. But the major thing that I
want to point out here is that list builders frequently don't pay attention to leads, and
people that are focused on lead generation, more often than not, are leaving their single
biggest asset on the table to make more money, which is utilizing their list to sell it things
other than whatever opportunity they're trying to sell right now. And that's something we
can talk more about later.
But I'd like to jump into 101 Ways to Get More Leads and Build Your List. First of all,
we brainstormed this list with myself and several people in the Overcome Everything
team. "Overcome Everything" is the name of my company. And I just wanted to thank
Pat and Mike and Kyle and Josh and Jodi for contributing so many great, great ideas to
this list. And so we're going to go ahead and roll through these.
Number 1
YouTube is a great way to build your list and get more leads. If you focus on doing
YouTube videos and giving one little nugget of information, one little nugget of
interesting information or wisdom about your market or to your prospects every single
day, and then give out a link where people can go and opt in to your squeeze page, in
order to give you their name and e-mail address, it's a great way. Also, of course, you
can tell people to subscribe to your YouTube channel. And that's pretty good, but it's not
as good as having an e-mail address. So I like to focus, with my YouTube videos, on
getting everybody subscribed to my channel onto my email marketing list.
Number 2
So number two is social networks. Now, we all know there are lots of types of social
networks out there. There's YouTube; there's Facebook; there's Twitter; there's
MySpace. And there are just more general social networks like that popping up every
single day; however, you can also create personal social networks. And that's
something that we've been playing around a lot with lately. You can also create social
networks around your topic.
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The key that I've found to creating social networks is to create a social network that
is based on a group that already likes to get together and hang out with each other.
That's a much better way than trying to force a bunch of people to spend time together
based on the topic that you think that they want to discuss, when they never actually get
together to discuss it.
Number 3
Twitter is a social network. This is number three. Twitter is a great way to build a
following. And of course then you can turn around and drive from Twitter back into your
e-mail list. So Twitter's a phenomenal way to build leads and build your list. Facebook,
again – twitter.com – facebook.com is a social network. It's a great place to meet people
who have similar interests. And it's a great place to connect with people who want to
buy the types of products and services that you have to sell.
Again, in the case of Twitter, again in the case of Facebook, and in the case of all the
social media – and, really, with any type of lead generation or list building – you want to
focus all your attention on actually helping people. If you focus on helping people in your
marketplace first, they'll be much more responsive when you ask them to give their
name and e-mail address in exchange for helping them.
So – Facebook… MySpace – same basic premise. Set up a profile on MySpace;
connect it to people who are interested in the same stuff. And some people say,
"MySpace is dying." And MySpace is still insanely large. And so don't abandon ship on
MySpace. If it's dying, all that means is that there's less competition for you to go in
there and get traffic and leads from MySpace. So if you're not using myspace.com,
definitely go it.
Number 4
Next is blog posting. So starting your own blog is one way of doing this – starting
your own blog and doing blog posts on a regular basis. WordPress is my favorite
blogging tool. So blog posts are a great way to build your list. You write a blog post that
has to do with your topic. You maybe have an opt-in box right there; maybe put a pop-
up on your blog; maybe you just link to your squeeze page. One way or the other, do a
blog post a day, and you'll get leads every day.
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Number 5
Article marketing is next, and a lot like a blog post, except it's usually informational
and about the topic that would attract your lead or someone that would be interested in
being on your list. Writing articles and submitting them throughout the Web is a great
way to make all that happen.
Number 6
Forums is number six. Forums are really great, because you can comment in forums
that already exist or you can start up a forum on your own topic. And there are
thousands of different ways to start up forums. All you have to do is look for forum
software and – BOOM! Forums are a great way to find people. And many social
networks now have forums as part of them. So that's another way of participating n
forums.
Number 7
Joint ventures is something used all the time in the Internet marketing world;
something used very rarely in the lead generation world – which is a extreme waste of
money for the lead gen guys. If you're an Internet marketing person, you probably
already know about doing cross-promotions to your list of leads or your list of
subscribers, as we like to call them.
But if you're in the lead gen world and you have a list of 100,000 people that haven't
bought from you, but you're e-mailing those people, say, once a week, twice a week,
three times a week to build a relationship with them – even if they've never bought
anything from you – you can now promote someone else's product or service to those
folks and have that person promote your products or service to their folks. And you both
generate a lot more sales. It's an incredibly powerful and virtually free way for you to
make that happen.
Number 8
Pay-per-click advertising (or PPC) is another way to build your list. Google Pay-Per-
Click, Bing, Excite, and even Facebook now has PPC advertising. Pay-per-click
advertising is really powerful. It's a way of paying to get traffic to your squeeze page, to
your opt-in page, to get people to join your list – which means you get people to self-
qualify and say, "I want to be a lead. I want more information from you on X, Y, Z topic."
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Numbers 9 & 10
CPA and CPL: CPA is Cost per Action. CPL is Cost per Lead. They're different.
Cost per Action is through a CPA network like Offeratti, for example, where you actually
pay out a certain dollar amount for every sale that you're generating. It's an incredibly,
incredibly powerful way to make things really work. Again, it's CPA – Cost per Action.
You can do a search for "CPA network," "CPA advertising." Great way.
If you know how much money you're going to make when you – you know, on the
back end, when you make a front-end sale and you know the exact value per customer,
you can pay a little bit less than that in your CPA deal. So if someone's buying
something from you for $19.95, well, you might have to pay $35.00 or $45.00 for that
action, for that sale. But you know on the back end, you're going to make a lot more
money. If you don't have a back end, CPA's not for you.
CPL is Cost per Lead. And Cost per Lead is paid advertising. You pay when you
generate a lead. And again, these are usually through CPA networks that you can do
CPL advertising. So that's something to look into.
Offeratti.com is a cool resource and Offeratti.com is run by a friend of mine. So –
very, very cool.
Number 11
Integration marketing is a tremendously powerful way to generate leads. It's a term
that was coined by Mark Joyner, and has to do with putting your offer on the back end of
someone else's offer.
So, for example, if you successfully make a sale, what if you had someone else's
offer for a similar product (for a related product) on the thank-you page, after someone
purchased?
Or this could even happen on the phone. You successfully close a deal, and then
you make an offer for a competitor's product. Well, you then get paid a commission,
based on that. And so your competitor gets a sale; you've made free money. And
everybody's happy.
Number 12
Now, we talked about social networks a little bit earlier. It's a site called Ning.com.
Ning is one of many social network sites where you can go and start a social network
today about any topic you want. It could be about you, if you want. You could start a
social network about monkeys or cheese. Ning is incredibly powerful. They have
millions and millions and millions and millions of users. And it's just a great way to start
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a social network up on a topic, to get people talking if they're passionate about
something.
Numbers 13 and 14
SocialGO is a competitor to Ning. It's also very, very good. And then more recently,
something called BuddyPress – BuddyPress is a plug-in for WordPress. And
BuddyPress allows you to start up a social network right on your WordPress blog. And
so if you have hosting already for your blog, you can plug BuddyPress in, and POW! –
now you have a really great option going on for your social network with BuddyPress.
So that's really, really, really nice.
Number 15
Next is Traffic Geyser. Traffic Geyser. And Traffic Geyser is actually a product. And
the reason I wanted to tell you about Traffic Geyser is: it's a product created by my
friend Mike Koenigs. And it's incredibly powerful, because we've already talked about
video; we've talked a little bit about social networks; we've talked a little bit about
YouTube. Traffic Geyser essentially takes your YouTube videos or your recorded
videos that you can record from a webcam or a flip video and it helps to distribute them
all across the Internet to a whole slew of different video sites. It helps you distribute your
videos and articles and press releases and all sorts of other stuff, all over the Internet,
very quickly and with little or no work.
So it'd kind of like an aggregator. So if you have a good message you're putting out
there – I often record a video first; convert that video into an article; post that to a blog;
distribute the article through a bunch of different article sites; go ahead – and so on and
so forth. And it's an incredibly, incredibly powerful way to get your word out there. And
so I recommend trafficgeyser.com as a service you definitely should use.
Number 16
Press releases. Most people are a little bit hesitant to actually use press releases
when they're putting out an article. But the reality is: it works like crazy and helps –
gives you tons of back links. I recommend putting out a press release a day. There are
a bunch of different options that are out there, and there are always more. But
converting your article into a press release and putting it out there with a link back to
your opt-in page or your squeeze page is just an incredibly, incredibly, incredibly
powerful way to make all this happen.
Number 17
Classified ads are another option. And if you want to stay within their terms of
service (and you always do), you can use something like Craig's List. But there are
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other classified ads – sites that are out there, as well. Just type in "classified ads" or
"Internet classified ads" and you'll find a slew of places that you can put classified ads
online.
The equivalent of classified ads is – number one, I generated leads from my
hypnosis business, back in the day, with newspaper classified ads where I placed
classified ads for, say, how to quit smoking. And people would call an 800 number for a
free special report that I would mail them about how to quit smoking. And the free
special report would offer them a free session, a free hypnosis session with me if they
called back and signed up within such-and-such a date. And that worked like crazy to
generate weight loss leads, smoking leads.
And the big thing is: these aren't leads; they're human beings. They're people who
need your help. And that's the biggest, biggest differentiator when you're thinking about
all this – is: think about people who need your help, rather than leads. And if you focus
on people who need your help, you're going to find that you're going to want to help
people. And you're going to be in a much better situation if you do.
Number 18 and 19
Okay. So eBay is actually a really great way to generate leads. You can sell
something really inexpensive; free or a 99-cent special report, whether it's print or digital,
on ebay.com. As well – amazon.com. You can create a white paper; you can create a
short book. You can create an audio program. You can sell it on amazon.com. And, of
course, an extension of amazon.com is the Kindle – and sell e-books on the Kindle.
Very, very powerful.
Number 20
Now, this one's a little funny. This came from John Morgan. He actually did
something with cork boards at Starbucks. He went around and put posters up on cork
boards in Starbucks in order to generate leads for his business. So something to
remember is: you can – with good copy that's appropriately placed -- you can generate
leads almost anywhere.
Now, all of these are assuming you have some idea of what you're generating a lead
for. Right? If you have no idea what you're generating a lead for, then definitely go to
ListBuilding.com and get that straightened out. So – because if you're not dead clear on
why it is that you're generating a lead and what it is you're going to be selling – you have
to start there, so that you don't waste a whole bunch of time, effort, energy, and money
advertising without having any idea who it is you're trying to attract to your business.
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Number 21
Number 23 is SEO or Search Engine Optimization. Search Engine Optimization you
could easily study for the rest of your life and you'd never stay ahead of it, but you'd
probably be really successful. Search Engine Optimization is an extraordinarily powerful
way to get people to your website, to put in their name and e-mail address so that you
can follow up with them.
Number 22
RSS means “Really Simple Syndication.” RSS is another way of getting your
content out there. And fortunately, it's very free, which – again, you can use RSS in
combination with SEO. You can do a search on Google for any of these terms, and you
can buy products that teach you how to do all of these things in detail. But RSS is a
really great option.
Number 23
Podcasting actually utilizes RSS, and that's number 25. Podcasting uses RSS in
order to get things out there – in particular, audio and video. So you can use
podcasting. And again, there are lots of podcast directories that you could submit to.
Traffic Geyser utilizes podcasting and RSS as two of the major tools that it uses to push
things out there.
Number 24
Video responding is number 26. Video responses on a site like YouTube, and many
of the other video sites that are out there now, you can go and actually do video
responses to other people's videos. And in doing video responses to other people's
videos, you're able to just get traffic, 'cause people watching a highly popular videos
watch your video responses and then go and check out your stuff.
Number 25
Direct mail – you've probably heard of it: sending mail to generate leads. You could
do this all day long; it could be the one thing that you do. And it could generate millions
and millions and millions of leads for you a year, easily, if you decide you wanted to get
good at direct mail. Postcards are a form of direct mail. You can utilize postcards in
order to generate leads, as well.
Number 26
E-zine advertising – doing paid advertising in e-zines – just type in "e-zine
advertising," and you'll find lots of stuff. Specifically, you can look for e-zines on your
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topic and advertise in them and direct people to your website, have them opt in, and now
you can follow up with them.
Number 27
Okay. So the next thing is banner advertising. You can advertise with banners on
websites. I'm going to go ahead and name a lot of these off really quickly now, 'cause I
only have a few minutes left to do this recording and I want to make sure you've got
everything you need.
Number 28
You can use radio advertising; you can do things on the radio or radio on the
Internet.
Number 29
You can do text messaging or SMS advertising on mobile phones.
Number 30
You can – I just mentioned offline radio; online radio is another great option.
Number 31
Facebook ads. You can build an entire multi-million-dollar business on Facebook
ads alone.
Numbers 32 & 33
Hubpages.com is a great way to get stuff out there. HubPages is a lot like Squidoo.
Go check it out. You can put your content there and really start building a following.
Number 34
Giveaways: Do a big giveaway or join one. Get a bunch of people in the same
marketplace together to give a whole bunch of stuff away. You generate leads on the
front end; they generate the leads on the back end; everybody's happy.
Number 35
LinkedIn is a way of getting business contacts. Squidoo, many people are already
familiar with. It's a great way of getting things rolling. These are courtesy of Pat, by the
way, Pat Marcello. Absolutely brilliant.
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Number 36
USA - or USFreeAds is a classified solution, so check that out – USFreeAds.
Number 37, 38, 39, 40, and 41
There's another very cool thing called MyBlogLog. It's like social blogging, a little bit.
And BlogCatalog. Go check out BlogCatalog. There's a site called Technorati; it's the
oldest blog directory out there. And it's incredibly, incredibly cool. There's another place
where you can submit your content; articles and so on: Zemanta. Then, of course,
there's Gather.
Number 42
And then you can also start a wiki. And one great way to start a wiki up is called
PBworks. It's – wiki is kind of like social blogging.
Number 43
You of course can use business cards. It's an old-school method, but you can still
use it.
Number 44
And then there's the SRDS, the Standard Rate and Data Service. Thank you, Mike
Purvis. SRDS.com. Check it out; it's a great way to buy – or to rent lists and then send
out to those lists and then drive those lists back to your offer.
Number 45
You can do things like sponsoring bands or race cars or other publicly attended
events with your business, in order to generate leads.
Number 46
You can use tell-a-friend forms online, where you have something cool that you give
away, and then you have people tell a friend with a tell-a-friend form.
Number 47
You can use face-to-face contact, lo and behold – something like BNI, for example.
Seminars are a great place to meet people and find leads. The Chamber of Commerce
and, of course, public speaking gigs is a really, really cool way of doing this.
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Number 48
You can use list builder sites, which are really lead generation sites, such as
thelistauction.com or listhero.com.
Number 49
You can use traffic exchanges, which are very, very similar – just type in "traffic
exchanges" into Google, and you'll find a plethora of opportunities in order to get more
leads.
Number 50
You can use SpicyPage.com in order to submit your website.
Number 51
Or you can do blog commenting, where you comment on other people's blogs.
Number 52
Seesmic is a social a video tool. It works very, very, very well.
Number 53
Or you can use Gmail ads, which is a form of paid advertising through Google, kind
of like Google Pay-Per-Click.
Number 54
Google Buzz – you can make friends with people and talk about topics that you're all
interested in and then drive people back to your opt-in form.
Number 55
Plaxo is a social network where you can make business friends.
Number 56
There's a bunch of cool stuff that we teach, but one of the things is called a golden
rule auto-responder trade, where you take your e-mail auto-responder and you just pop
in a couple messages at the end of your existing sequence, promoting somebody else's
stuff, and they do the same thing for you. And lo and behold, you both get more leads.
It works out great.
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Number 57
You can do ad swaps, which are, like, one-time cross-promotions, with people who
already have lists.
Number 58
You can do exit pops – exit pop-ups on other people's websites. Or you can do exit
pop-ups on your websites and sell leads that you normally would lose.
Numbers 59 and 60
You can just put a pop-up on the front end of your website or a slide-up opt-in box,
like you'll see on listbuildingblog.com. There's a really cool new thing going on right now
called "single sign-on," or SSO. You can look into that.
Number 61
And then there's also straight-to-desktops software. So you can look into desktop
software options.
Number 62
You can do a – what's called a "customer squeeze," after a purchase, where, when
someone purchases something, they opt in – and bam, now they're a lead for something
else.
Number 63 and 64
You can do a book launch. You can do an Amazon-style book launch. Check out
riseoftheauthor.com. Or you can do book inserts, where you can actually do something
like that through amazon.com, where they'll – they will insert your advertising into books
that they're sending out.
Number 65
You can do bulky mail, which is mail that you send; it's like direct mail with a big
honking thing in the – you know, like, imagine a tennis ball inside of a envelope that you
got in the mail. Well, that would be bulky mail. It would definitely get opened.
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Number 66 and 67
Viddler – Viddler is one of the many video sites that are out there. And it is a great
way to get your video out there. Another one is Vimeo, V-I-M-E-O. Then, of course, you
can do word-of-mouth marketing.
Number 68
Word-of-mouth marketing. And – incredibly, incredibly powerful.
Number 69
Now, Google TV ads is actually an option. You can do advertising on TV through
Google. So check that out.
Number 70
You can also do a viral PDF, which is a – maybe an article or a how-to directory of
some sort – viral PDF – that goes viral. And there are lots of ways to set it up. There's
actually a product out there called "Viral PDF" that you can look at in order to get your
PDF files spread all over the place.
Number 71
Then there's something called BitTorrent, where you can give stuff away on
BitTorrent. And whether you have people opt in before they get access to your PDF file
that you put on BitTorrent, or maybe you have people opt in afterward – but because you
make something really cool. So that's an option.
Number 72
You can do forwarded e-mails. If you make a really, really great e-mail with a link to
some of your stuff and then you forward it on and model after existing forwarded e-mails,
it's a great way of doing it.
Number 73
You can build a perpetual marketing machine. A perpetual marketing machine – it's
a great way of generating thousands of leads all at once. You can do a search with
Google on that.
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Number 74
ButterflyMarketing. ButterflyMarketing is a great site that you can use; it's by Mike
Filsaime. And it's a kind of a viral tell-a-friend affiliate program kind of a thing. It's very
cool.
Number 75
There's IRL ads – In Real Life ads: halls, walls, and toilet stalls. Okay? You can put
physical print ads up wherever you want.
Number 76
There's Google Knol, which is an article directory. There's Live Journal. And these
are Josh's – Josh Burns – some of these ideas. These are great.
Number 77
LiveJournal is a blogging option.
Numbers 78, 79, 80, and 81
Digg, StumbleUpon, Yahoo! Buzz – and then there's something else called Reddit.
It's very similar to Digg. There's del.icio.us or Delicious.com. Check that out. Social
bookmarking.
Number 82
Yahoo! Answers – very cool. We've been playing around with that lately.
Number 83 and 84
Google Video, which is another video option; Revver, which is another video option.
Number 85
Crowdfunding – totally cool. We don't have time to talk about it here. Crowdfunding
is probably the newest and most amazing way of generating leads on the Internet.
Number 86
TubeMogul – TubeMogul – another video syndication service.
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Numbers 87 and 88
ShareThis or AddThis is blog plug-ins for social networks. And that's another way
you can do it.
Number 89
Guest writing for blogs – so you can write for other blogs. Very cool. If you have
something good to say, then you're good to go. So you can also write tutorials, and then
you can submit those tutorials all throughout the Internet.
Number 90
You can do bonus traffic. And bonus traffic is where you create a bonus that you –
where you actually create a cool bonus that someone else includes in their product that
drives people into a lead for you. Okay, so that's very cool.
Number 91
You can hold a contest.
Number 92
And you can also do something called – with Amazon Mechanical Turk. I know it's
going to sound crazy, but you can pay people insanely small amounts of money to go do
whatever you want, including opt in to your site.
Number 93
You can buy somebody else's website.
Number 94
You can use instructional articles. Instructional articles we talked about; instructional
videos we talked about.
This instructional stuff – specifically, you can do teleseminars in order to generate
leads; you can interview other people and put those out there in order to generate leads.
If you interview famous people and people find the thing over on your website, then
you're good to go.
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Numbers 95, 96, and 97
You can submit your site to directory sites like DMOZ, Joe Ant, and Yahoo Directory.
Number 98
And you can do two-for-one friend invites. So it's a two-for-one kind of a deal, with a
tell-a-friend.
Number 99
Do an involvement survey – where you can do a survey, like, on instantaddtest.com.
Number 100, 101, and 102
Add content to social content networks like Scribd, Wikihow, or 9Rules
Number 103
Expired domain traffic. Sites sell traffic on domains that have expired that already
have some traffic.
Number 104
Give interviews to other people in your niche about your area of expertise.
Number 105
Put a logo on your car that drives to your squeeze page.
Number 106
Join a webring in your niche.
Number 107
Create a newsletter. Give people lots of good information via autoresponder. Have
them sign up for your list to get it.
Number 108
Join your local chamber of commerce and educate business owners about online
business. Have them send their customers to your site, when appropriate.
Number 109
Exchange blog links with other bloggers in your niche.
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So that's 101 very cool ways that you can build your list and get more leads. I hope
you found this helpful. And if you want more information like this – you want to know
how to get more leads and how to build your list and how to make more money from it –
please go check us out at ListBuilding.com. I'm sure you'll like what you find. We'll talk
to you soon.
This is Tellman Knudson saying, "Over and out."
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