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I don't see why you want to be on the top search on Google.
That was a statement my friend said to me the other day. For those who know better understand
that being ranked at the top of the search engines means the life-blood to an internet business.
For those ranked off the first few pages it means certain business failure
Unfortunately it is that dramatic. So how do you get to the top of a search engine ranking when
there are so many trying to do the same? The steps involved are quite clear and work in a serial
format. This means that if you don't do step one correctly then steps two and three will not mean
much.
Of course it all starts with keyword research. To be on the top search on Google you need to pick
keyword phrases that have traffic associated but also have low competition. You can do the usual
step of putting your phrase into Google in speech marks and seeing how the number of web
pages reduces.
However there is more you can do. You can use a keyword tool that works out competition for you
- however this is usually a tool you need to pay for.
Usually the keyword tool will work out the competition based on the number of web pages with
your keyword in the title and in the anchor text that is linked to another web site.
Once you have found your keyword phrase its time to start to get your web site ranked to the be
the top search on Google. You can do this in two ways and both need to be used.
The first is on the page optimisation. This means putting your keyword phase into the content of
your own web page. If you complete a blog post or create an article you need to put your keyword
in the title and four times within a 400 page article. This gives a good balance of entering the
phrase enough times but not too many times.
The second is off the page optimisation. This is all about creating links from your web site to other
web sites in your niche. The links need to have an anchor text which is the same as your keyword
phrase. You can get good links by book marking, using the top video sites and links back from top
blogs in your niche. The more link you have the higher your site will be ranked in the search
engines
By using a combination of on the page and off the page optimisation you can escalate your web
site to be top search on Google.
The most important part of driving traffic is keyword research. Grab my FREE Keyword report on
finding the right keywords and discover how to promote your web site to the Top Search On
Google
Article Source:
http://EzineArticles.com/?expert=Jim_M_Nariel
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