A PROJECT REPORT
IS
o Written document that describes business
and its objectives
o The market it is existing in
o Financial forecasts showing the feasibility
o From securing external funding to
measuring success
PROJECT REPORT
INCLUDES
• An executive summary
• A short description of business
• Marketing, competitors and sales strategy
• Management team / personnel
• Financial forecast with requirements
BUSINESS : PRODUCTS &
SERVICES
• Clearly convey what your business does
• Vision for your new business
• What you do, what you have to offer
• Market that you want to address
Your markets & competitors
• Market – Size, Historical Data,
Development and current issues
• Target Customer Base-Who & how
• Competitors – their market share
• SWOT Analysis – Self & competitor
TEAM SKILLS
• Background & skills of self and the team.
• Key skills – Sales, marketing, financial ,
production & operational
• Recruitment & training program & salary
structure
FINANCIAL FORECASTS
• Translate the ideas into numbers
• Capital required – internal & external
funding, risk analysis
• Security you can offer to lenders
• Repayment plans
• Sources of revenue & income
• Forecast for next 3 to 5 years with more
details for first 12 months
PRESENTING THE PROJECT
– Ensure it has max. impact
– KISS Technique
– Professional touch
– Create positive impression
– Neatly bound, Legible in proper font, properly
edited, expert advice, e-mail friendly
formatting.
– Realistic with facts and figures / market
research data & financial statements in the
appendix.
– Discuss with banker / financier.
COMMON MISTAKES
• Poor / inadequate market research.
• Weak financial planning
• Setting sights too high
• Ignorance about competition
• Poor supplier and customer controls
• Poor stock / asset management
• Hiring wrong people