The Social
Website
Debra Askanase,
Community Organizer 2.0
2011
Grinspoon
Institute
Annual
Conference
About the presenter
Debra Askanase, Engagement Strategist
Almost 20 years of experience in nonprofit work,
4+ years as a digital media strategic consultant,
recently returned from 3 years in Israel.
Tweets as @askdebra
We’ll Explore Together
Social Media
• Definition
• Properties
• Segments
The Social Website
• Goals of social media + website integration
• Categories of Integration
• Examples of social websites
Connecting Resources with Examples
Don’t forget to interact on Twitter, use #gijp2011
The Social Website
The Discovery Process
Goals
(Why) Implementation
(What)
Resources
(How)
Defining Social Media
Social Media is the democratization of
information, transforming people from
content readers into publishers.
It is the shift from a broadcast mechanism,
one-to-many, to a many-to-many model,
rooted in conversations between authors,
people, and peers.
http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/
Defining Social Media
Social media is the use of web-based and
mobile technologies to turn communication
into interactive dialogue.*
*wikipedia, of course
http://en.wikipedia.org/wiki/Social_media
What is Social Media?
Properties:
• Reach
• Accessibility
• Usability
• Recency
• Impermanence/Permanence
Communication
Collaboration
Multimedia
Entertainment
Reviews and Opinions
First think about
your goals
Which goals
will a social
website
serve?
Five Primary Goals
• Build followers in social media spaces
• Create on-site engagement
• Develop a sense of community
• Raise funds
• Advocacy
*note the ladder of engagement
Then consider
implementation
Consider
resources
and goals
Five Categories
• Show
• Share
• Interact
• Co-Create
• Authenticate
Interact with the conference Twitter conversation at
#gijp2011
Examples
Categories Examples
Show Recent Tweets, Likes,
comments
Share Like & Tweet Button, E-Card,
Fwd to Friend
Interact FB Live Stream, Hashtag
(Tweet Chat), Comments
Co-Create Shared Content: Mapping,
Wiki, Links, Games, API
Authenticate FB Login, Twitter OAuth
Resource Intensity
Show Interact Authentication
Share Co-Create Adv.Implementations
Level I Level II Level III
•Tweet/Like Buttons •Comments •Facebook Login
•Facebook Activity Widget •Geo Mapped Content •API
•Custom Communities
Social Websites
Reviewing Examples Using Goals
& Implementation Categories
Diving
deeper with
case studies
Repair the World: Basic Show, Share
http://www.werepair.org/
Jewels of Elul: Basic Interact
http://www.letmypeoplesing.com/jewels/
Jewels of Elul: Basic Interact
http://www.letmypeoplesing.com/jewels/?page_id=61
HIAS: on-site engagement, build community
http://mystory.hias.org/
Tweetsgiving 2010: Epic Change
http://epicthanks.org/
Tweetsgiving 2010: Epic Change
http://epicthanks.org/
Powered By Orange (new site)
http://poweredbyorange.com/
Powered By Orange
http://poweredbyorange.com/osuhealthyplanet/
Powered By Orange
http://poweredbyorange.com/participate-2/
Diabetes Hands Foundation
http://diabeteshandsfoundation.org/
Diabetes Hands Foundation
http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html
Diabetes Hands Foundation
http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html
Diabetes Hands Foundation
http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html
Diabetes Hands Foundation
http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html
Diabetes Hands Foundation
http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html
Follow the Leader: Get HandsOn #2
http://community.handsonnetwork.org/
Follow the Leader: Get HandsOn #2
http://community.handsonnetwork.org/
Follow the Leader: Get HandsOn #2
http://community.handsonnetwork.org/
Follow the Leader: Get HandsOn #2
http://community.handsonnetwork.org/
Follow the Leader: Get HandsOn #2
http://community.handsonnetwork.org/
Masa Israel Journey: Program Browser
http://www.facebook.com/masaisrael?sk=app_195387643823736
Think about
resources
Resource Intensity
Show Interact Authentication
Share Co-Create Adv.Implementations
Level I Level II Level III
•Tweet/Like Buttons •Comments •Facebook Login
•Facebook Activity Widget •Geo Mapped Content •API
•Custom Communities
Camp Morasha
simple on-site engagement, build community
http://www.campmorasha.org/
Healthcare Stories: MomsRising.org
http://www.momsrising.org/blog/stories-map/?topic=healthcare
Powered By Orange (old site)
build community
America’s Sunday Supper: HandsOn
Network
http://www.livestream.com/handsonmlk
Community: Foursquare: Brooklyn
Museum
http://www.brooklynmuseum.org/community/foursquare/
API: Brooklyn Museum
http://www.brooklynmuseum.org/opencollection/api/
Questions?
Thanks to:
Seth Giammanco, Minds on Design Lab
@mindsondesign
seth@mod-lab.com
http://mod-lab.com
who helped develop this presentation initially for the
2011 Nonprofit Technology Conference
Thank You!
Debra Askanase, Community Organizer 2.0
@askdebra
debra@communityorganizer20.com
http://www.communityorganizer20.com