Search Engines Using Search Engines Search engines are the primary tools that

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Search Engines Using Search Engines Search engines are the primary tools that Powered By Docstoc
					Using Search Engines

Search engines are the primary tools that people use to find what they’re looking for on
the Internet. Viadesto gives you all you need to properly configure your web site to be
compatible with the “robots” that the search engines use to index pages on the Web.
Along with your normal “pretty” version of the web site, Viadesto automatically creates a
plainer text version of all your content which is displayed for search engines. You can
see this version of your site by adding “/nfgoto” (for No Frames GOTO) to the end of
your domain name (e.g. http://www.dreamteamtech.com/nfgoto). [Note: This version of
your web pages is displayed in a number of special cases – for search engines, text-only
browsers (such as Lynx), WAP devices, and browsers with special audio reader plug-ins
for the blind.]

Viadesto provides search robots with all the key elements they use to index and measure
the relevance of your web pages. These elements are:
    1. Document Title                     (Page Title in a Viadesto page)
    2. Content of the Page                (all of the text that shows on the page)
    3. URL Path/Page Name                 (Navigation Link Name in Viadesto)
    4. Domain Name                        (the words found in your domain name)
    5. Page Description                   (a field in Page Properties – see below )
    6. Keywords                           (a field in Page Properties – see below )
    7. Alt Text for Images                (the Alternate Text field for each image)
    8. Headings (H1 & H2 tags)            (Page Titles and Item Headers)

In general, the best guideline for being ranked well on search engines is to write your
content well. Search engines try to set their ranking rules to reflect actual content on web
sites. They regularly change their policies to try to keep Search Engine Optimizers from
spamming / abusing their policies. If you write your content well and have other people
on the Internet linking to your site because they find it valuable, you will probably do
well with searches relevant to your content. Be careful about “over-optimizing” your
content. There are a number of search engines which will penalize and possibly black-
list your web site if they feel you are trying to manipulate their rankings.


Instructions for Leveraging Search Engine Compatible Features
   1. Document Title                    (Page Title in a Viadesto page)
         When you create a new page on a Viadesto web site, the text that you enter for
         the Page Title is displayed on the top of the page, as well as in the HTML
         Title field for the web page.

   2. URL Path/Page Name             (Navigation Link Name in Viadesto)
        When you create a new page on a Viadesto web site, the text that you enter for
        the Navigation Name which shows up in the navigation bar of your site will
        show up to search engines as part of the path name to your page.
   3. Content of the Page                 (all of the text that shows on the page)
         This is all of the text that you create on a page. This includes page, group and
         item headers as well as the text in the items that you add to the page.

   4. Domain Name                      (the words found in your domain name)
        The domain name that you use to have people use your site can actually affect
        the relevance ratings for searches which have words found in your domain
        name. Sometimes people purchase multiple domain names to increase the
        chances of being found by different keyword searches.

   5. Page Description                (a field in Page Properties – see below )
         When editing the page properties for a Viadesto page, you can click on the tab
         for HTML Tags to edit this field. You should put a brief summary
         description of the page no more than a few sentences long.

   6. Keywords                         (a field in Page Properties – see below )
         When editing the page properties for a Viadesto page, you can click on the tab
         for HTML Tags to edit this field. You should enter a list of key words and
         phrases using commas to separate each phrase. Be sure not to repeat the exact
         same phrase and try to limit yourself not more than 50 words or so. Do not
         include characters such as quotation marks or greater-than or less-than signs
         in the description or keywords fields.

   7. Alt Text for Images               (the Alternate Text field for each image)
          When you add an image to the media library, you can enter a description of
          the image in the Alternative Text field. This text will automatically be
          included in the page content and will be included in the words that search
          engines find on the page. This will also help people find your pictures when
          doing image searches.

   8. Headings (H1 & H2 tags)           (Page Titles and Item Headers)
         Google recently changed its ranking criteria to pay special attention to HTML
         header tags (H1 & H2 tags). For the most part this is an outdated protocol
         which most web sites have not been using for a number of years. We are
         retro-fitting Viadesto pages to tag page headers with the H1 field and item
         headers with the H2 field.

        Note:       The text you enter into the description and keyword fields will not be
       visible on the page, instead, the text exist in the form of a meta-tag. Meta-tags are
       lines of text visible to the search engines that help them classify and rank Web
       sites.

Examples
The following are good examples of keywords that would help a search engine index and
classify two hypothetical Web sites:
    o Web site, self-managed Web site, dynamic Web site, company name
   o Golf, golf swings, clubs, tees, walking, rain, irons, tee times, green fees

The following are bad examples of keywords that could prevent a search engine from
indexing and classifying these sites:
   o Web site, Web site, Web site, web, web web web
   o Golf, golf, golfgolfgolfgolfgolf

The following is a good example of a description that would help a search engine index
and classify a hypothetical Web site:
   o This page describes different Web site attributes and illustrates why a
       dynamically-driven Web site is both convenient and cost effective. It shows how
       having instant control of your site benefits your organization.

The following is a bad example of a description that could prevent a search engine from
indexing and classifying a hypothetical Web site:
   o This page describes different “Web site” attributes and illustrates why a <database
       driven><dynamically> made “Web site” is both easy to maintain and cost
       effective. It also provides a cursory lesson in “intranets”.

Facts about Search Engines and Viadesto

      Because of our unique automated rendering system, search engines can index all
       pages of a Viadesto site even though the most web sites which use dynamic pages
       are not normally indexed.
      Because some search engines have difficulty indexing web sites using frames,
       Viadesto automatically serves to search engines a no-frames, no-Flash version of
       each web site. To view your site in the no-frames, no-Flash format that search
       engines see, just point your browser to www.yourdomain.com/nfgoto. In fact, we
       have often had people tell our customers that their sites will NOT be indexed by
       search engines because they are looking at the version of the site which uses Flash
       and frames. Search engines always see the no-frames version, so don’t be
       mislead by people who don’t understand this fact.
      Well-crafted introductory sentences in both your page content and description
       helps prospects find your site. That’s because search engine results often (though
       not always) display a few lines of text from each page in search results. These
       few lines of text may be from either your page’s content of from the page’s
       description field, so it’s beneficial to think carefully about messaging when
       placing items on a page, and when entering descriptions and keywords.
      Search engines regularly change their criteria for evaluating web sites. They do
       this to retain validity in rankings by circumventing abusers’ efforts to manipulate
       the system.
      80% of the searches done on the web (at the time of this writing) are processed
       through Google’s keyword search and page ranking system. www.Google.com is
       the probably the most important search engine to make sure that your site is
       compatible with and indexed by. One tool that we use to be able to “see” your
       site the way Google indexes is the Poodle Predictor using the following link:
       http://www.gritechnologies.com/tools/spider.go?q=www.yourdomain.com
      The two main hierarchal search engines to post your site on are the Open
       Directory Project (at www.dmoz.org) and Yahoo (at www.yahoo.com)

 We at Dream Team Technologies understand that Search Engine compatibility is
extremely important to Viadesto users. We will continue to do our best to maintain
Viadesto’s compatibility with search engines and indexes. The way search engines rank
the results they find is ever-changing. Each search engine works differently, and uses
differing criteria for ranking sites. We recommend you read a search engine’s site or
contact them to learn more about their criteria and how to get the most from your site
submission. Another useful source of information about search engine compatibility is
www.searchenginejournal.com.

Given the ever changing workings of search engines, we intend to dedicate a section of
our Help Site (http://help.viadesto.com) to resources pertaining to search engines. While
we may include links to some search engine optimization companies, Dream Team
Technologies does not endorse any such company or guarantee results.

				
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