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					                                                           Creating the future
                                                   Büchele believes in curiosity p. 6
                                                       Bioethanol from Brazil
                                                       Energy from sugar cane p. 8
                                                     No paper without water
           STAKEHOLDER MAGA ZINE 3·2011   Water is vital for the forest industry p. 12




                                             High-quality chemicals
                                                 make strong board
                                                                           PAGE 20

                                                          Why is Tekes
“Energy has                                        interested in water?
                                                                          PAGE 26


 become trendy”                                       Cleantech Finland
                                                         opens doors for
Elina Engman                                           clean technology
                                                                           PAGE 42
                                                                                                    WATER makes life possible and offers          sweet water is snow or ice. Only 1 percent of   petitive asset, and consumers are already

MY VIEW                                                                                             immense business opportunities. Sweet water
                                                                                                    constitutes only 2.5 percent of the world’s
                                                                                                                                                  the world’s water resources is water that can
                                                                                                                                                  be used untreated. A small water footprint
                                                                                                                                                                                                  paying more attention. To some extent, polit-
                                                                                                                                                                                                  ical decisions also support the consumption of
                                                                                                    water resources, and more than half of this   will become an increasingly important com-      energy-efficient and water-efficient products.




                                                       nergy and water are closely intercon-         “The accelerating pace
                                                                                                      of industrialization in
                                                       nected. Energy is needed for making use
                                                       of water, and water is used to produce

                                                                                                        developing markets
                                                       and transfer energy. Some of the con-
                                                       sumption is difficult for the end user to
                                                       see or realize, because it is integrated
                                                       into various processes. In practice, how-
                                                                                                          is increasing water
                                                       ever, all industries need water in their     consumption, and water
                                                                                                         prices are reaching
                                                       production processes—for cooling or
                                                       cleaning, for example.

                                                                                                                new heights.”
                              Technological development, restrictions on energy use and
                            increasing interest in the water footprint have steered industry
                            toward more ecological production. Prime examples of this are the
                            manufacture of paper and cardboard and the production of pulp
                            in Finland. Over the past five decades, the latter has more than tri-
                            pled and the former has increased more than fivefold. Over the
                            same period, wastewater loading from the pulp and paper indus-
                            try has decreased to a fraction of what it used to be. Solid-particle
                            loading, for example, has declined by 97 percent.

                            In the 1970s, manufacturing a ton of pulp required 250 cubic
                            meters of water. Today, a tenth of the water is enough. The amount
                            of water required to produce a ton of newsprint has also decreased
                            by nine-tenths, from 150 cubic meters. National water programs
                            in the forest industry and other similar endeavors have enhanced
                            this development (Read more: No paper without water on page 12.).
                               Responsible use of scarce resources is a global necessity. Seven
                            billion people need clean water. Moreover, the accelerating pace
                            of industrialization in developing markets is increasing water con-
                            sumption, and water prices are reaching new heights.
                               Kemira’s expertise improves the availability of water. We know
                            how to treat water and how to control chemical phenomena in
                            industrial processes. This understanding and application of chem-
                            istry makes factories more cost-efficient. There is more water
                            for everyone when water is used wisely and treated and recycled
                            appropriately.
                                                                                 Mikael Svedman
                                                        Vice President, R&D and Technology, Paper




                                                                                                                                                                                                                                                   MAREK SABOGAL
2•WAT E R L INK 3• 2 01 1                                                                                                                                                                                KEMI R A STAK EHOL D ER MAG AZI N E • 3
                                                                               KEMIRA sponsored the 2011 PPI (Pulp & Paper Inter-   gium, in November. This year’s winner of the Water                             work done in improving efficiency in water quality       related to the management of water quality and

contEnt                                                                        national) Awards for pulp and paper industry com-
                                                                               panies. The winners of the ‘the chemical forest
                                                                                                                                    Efficiency Award was Pio PAPPEL International’s unit
                                                                                                                                    in Prewitt, the United States. “The Water Efficiency
                                                                                                                                                                                                                   and quantity management at pulp and paper mills.
                                                                                                                                                                                                                   We greatly appreciate having the honor of host-
                                                                                                                                                                                                                                                                            volume are at the core of our strategy”, said Ken-
                                                                                                                                                                                                                                                                            neth Nystén, SVP, head of Paper’s Printing & Writ-
                                                                               industry Oscar’ were announced in Brussels, Bel-     Award is awarded in recognition of development                                 ing this award because products and applications         ing customer segment, at the awards ceremony.




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                                                                                                                                                                                                                                                                                                                                                       3




                                                                                                                                                                                                                                                                5




                                                                                                                                                                                           SANNA MANDER
                                                                                                                                                                                                                                                                      2




   GREEN, BLUE, GRAY. Producing each copy of WaterLink or a similar magazine consumes approximately one liter
   of water. This is its blue water footprint — the amount of water that evaporates during paper manufacture. The
   Water Footprint Network’s model also includes those for green and gray water. PAGES 12–19


                                                                               ”For all participants,                                                                                                              The future is here
                                                                                                                                                                                                                           The baton of Kemira’s strategic future is
                                                                                                                                                                                                                                                                            Nanjing calling
                                                                                                                                                                                                                                                                                    China is topical. Next summer, Kemira will
                                                                                                                                                                                                                                                                                                                                      Collaboration adds value
                                                                                                                                                                                                                                                                                                                                                When Unimin began collaborating with
                                                                               water is a valuable                                                                                                                   1 being passed from Harri Kerminen to Dr.                 3 open a new production plant in the Nan-               5        Kemira, it wanted to increase its market

                                                                               resource that requires
                                                                                                                                                                                                                   Wolfgang Büchele in April. “I believe in curiosity;      jing Industrial Park. This local focus allows for         share in South America. The minerals company has
                                                                                                                                                                                                                   a curious attitude to people and things accelerates      customized solutions and short transport times.           now reached its goal while also improving its pro-

                                                                               good management.
                                                                                                                                                                                                                   personal development,” says the new CEO.                 page 9                                                    fitability and product quality.
                                                                                                                                                                                                                   page 6                                                                                                             page 22

                                                                               Our goal is to reduce                                                                                                               Bioethanol boom                                          Crucial paper chemistry                                   Tekes chose SWEET
                                                                               the make-up water                                                                                                                           Sugar cane can also be used for producing
                                                                                                                                                                                                                     2 bioethanol, an important form of rene-
                                                                                                                                                                                                                                                                                    High-quality chemicals are essential for
                                                                                                                                                                                                                                                                              4 the German company Weig-Karton, one of                 6
                                                                                                                                                                                                                                                                                                                                              Tekes is one of the main financiers of
                                                J OA N N A M O O R H O U S E




                                                                                                                                                                                                                                                                                                                                              SWEET, the Center of Water Efficiency Excel-
                                                                               requirement in the                                                                                                                  wable energy. Kemira’s KemTalo Floc S technology
                                                                                                                                                                                                                   enhances the safety and efficiency of the produc-
                                                                                                                                                                                                                                                                            the leading European manufacturers of recycled
                                                                                                                                                                                                                                                                            carton board. Its strong and durable products have
                                                                                                                                                                                                                                                                                                                                      lence. Director General Veli-Pekka Saarnivaara tells
                                                                                                                                                                                                                                                                                                                                      us why now is the time to invest in water.
                                                                               thermal bitumen                                                                                                                     tion process.                                            excellent weight properties.                              page 26

                                                                               recovery processes by
                                                                                                                                                                                                                   page 8                                                   page 20
   An attractive
   approach
                                                                               30 percent.”
                                                                                                                                                                                                                   PS. Waterlink was awarded a silver medal in the international “Pearl Awards” show of the Custom Content Council in October in the category of “Best redesigns”.
   The clear strategy focus on the water
   business offers solid growth potential for                                                                                                                                                                                                  WaterLink is a magazine      PRODUCTION: Markkinointiviestintä Dialogi Ltd.            7738. PAPER: UPM Fine 120 g/m2 and Edixion 250 g/m2.
                                                                                                                                                                                            C U RT I S CO M E AU




                                                                                                                                                                                                                                               for Kemira’s stakeholders,   www.dialogi.fi. EDITORS: Pia Sievinen and Arja Kulmala.   COVER PHOTO: Marek Sabogal. TRANSLATIONS: AAC
   decades and has made Kemira a better                                        SUBIR BhATTAchARjEE,                                                                                                                published in Finnish and English three times a year.     PRODUCER: Tarja Sinervo. ART DIRECTION: Jesper Vuori.     Global. Please send your feedback to marie.lundgren@
   investment prospect. Q&A: Rauli Juva.
                                                                               PAGE 10                                                                                                                             PUBLISHER: Kemira Oyj, www.kemira.com. Editor in         CREATIVE DIRECTOR: Anneli Myller. SALES DIRECTOR:         kemira.com. Subscriptions and changes of address can
   page 34                                                                                                                                                                                                         Chief: Marie Lundgren, tel. +46 42 17 11 19.             Maarit Pojanluoma. PRINTED BY: Forssa Print. ISSN 1797-   be made at: www.kemira.com/media.




4 •WAT E R L INK 3• 2 01 1                                                                                                                                                                                                                                                                                                       KEMI R A STAK EHOL D ER MAG AZI N E • 5
                                               Dr. Büchele (PhD, chemistry) has worked over 25     strategy in service of clean water and solving cus-                                  *For each response to the survey, Kemira donated

BRIEfIng: In HoUsE                             years in chemical industries around the world.
                                               he has also been a member of Kemira’s Board
                                                                                                   tomer problems. Enable Kemira and its people
                                                                                                   to grow into a leading water chemistry company
                                                                                                                                                                                        3 euros to Plan International to support children’s
                                                                                                                                                                                        right to clean water, health and development
                                               of Directors since 2009. Goal? To foster Kemira’s   worldwide. Motto? “Learn from the past”.                                             through practical projects in different countries.




      Learn from the past,
      create the future
      the baton of Kemira’s strategic future is being
      passed to Dr. wolfgang büchele starting April
      2012. harri kerminen has guided Kemira
      through some significant strategic changes. What
      are Büchele’s views on water chemistry going for-
      ward? What kinds of themes occupy his thoughts
      as he prepares for his new role?

      REgIonaL spEcIfIcs “Having lived in different
      European countries and China, I don’t believe in
      ‘one glove fits all’ solutions. Clean water is needed
      everywhere but there are significant regional dif-
      ferences in the nuances. For example, in water-




                                                                                                                                                                                                                                                                 C A J S A H O LG E R SS O N
      rich Europe, the focus is mainly on sustainability
      issues, whereas many emerging markets struggle
      with environmental challenges created in the past
      as well as with the task of making clean-enough
      drinking water available to all.”

      LEaRnIng and dEVELopIng “The past is a valua-
      ble resource that can teach us many lessons, even
      though our eyes are firmly fixed on the future. I also
      believe in curiosity; a curious attitude to people and
                                                                                                                                                                                        A few words of praise
                                                                                                                                                                                        Reliable, punctual and easy to do busi-               feedback was also very positive in the                ing a good, continuous dialogue about
      things accelerates personal evolution. It is impor-                                                                                                                               ness with... These were some of the                   European Municipal customer segment.                  customer needs. Our sales organization
      tant never to fall into the arrogance trap and think                                                                                                                              words customers used to describe                         “Customers perceive us as a reliable               will systematically produce more infor-
      we have it all covered. Continuous learning and                                                                                                                                   Kemira in a survey* carried out during                supplier with high quality people and                 mation on customers’ views and market
      improvement, in close cooperation with our cus-                                                                                                                                   May and June. A total of 789 customers                application know-how. In addition, we                 needs as input for new product develop-
      tomers, is what leads to discoveries and solutions.”                                                                                                                              responded to the worldwide survey, at a               discovered clear development needs.”                  ment,” says Goudappel.
                                                                                                                                                                                        response rate of 27 percent.                             One of the areas, where customers                     In an optimal situation, the innova-
      InspIRIng pEopLE “Businesses and processes can                                                                                                                                       “We are delighted at the high response             would like us to improve our operations               tion process rapidly converts custom-
      be reproduced anywhere, people are unique.                                                                                                                                        rate,” says päivi jokinen, Kemira’s                   is the processing of complaints. Actions              ers’ needs into new applications and
      Empowering individuals and teams to shine in                                                                                                                                      Executive Vice President of Marketing                 are already under way to set clear guide-             products that solve existing challenges.
      their full potential is an absolute must if you wish                                                                                                                              and Communications.                                   lines for complaint handling across the               Customers’ specific needs and future
      to succeed. Key strategic changes have been made                                                                                                                                     “We received positive feedback about               organization.                                         requirements must also be examined
      at Kemira in the past years. I have been partici-                                                                                                                                 ease of cooperation, quality and func-                   Innovation was another develop-                    more closely.
      pating in this process through my membership in                                                                                                                                   tionality of our products and punctual                ment need. Customers feel that Kemira                    “In 2012, we will focus on 10 new
      the Board. My role now is to foster this new strat-                                                                                                                               deliveries. Our customer relationships                has the capabilities to be an innovative              application areas for which we are cur-
      egy and help Kemira grow with and for its custom-                                                                                                                                 rest on a firm foundation, and we will                company in water chemistry, but is not                rently developing strong value proposi-
      ers. Our solutions are a combination of people and                                                                                                                                continue to develop our activities based              bringing enough innovations to the mar-               tions. I believe that, combined with well-
      chemistry. It’s my task to ensure that it is the win-                                                                                                                             on the customer feedback. One of the                  ket today.                                            prepared and clear communication, this
                                                                                                                                                         S U S A N N A K E K KO N E N




      ning combination for our customers.”                                                                                                                                              next steps is regional action planning                   “We are building a strong foundation               gives us firm ground to call ourselves an
                                     marikka nevamäki                                                                                                                                   with sales management.”                               for innovation by creating cross-func-                innovative company,” Goudappel sum-
                                                                                                                                                                                           According to remko goudappel,                      tional team work between sales, applica-              marizes.
                                                                                                                                                                                        Vice President Municipal, EMEA, the                   tion management and R&D, and by hav-                           johanna paasikangas-tella

6•WAT E R L INK 3• 2 01 1                                                                                                                                                                                                                                                                      KEMI R A STAK EHOL D ER MAG AZI N E • 7
                                                       BRAzIL is the largest producer of sugar cane bioeth-    and bioethanol production. For example, the left-

BRIEfIng: oUR WoRLd                                    anol. One of the major advances achieved in the pro-
                                                       duction already in Brazil and many other countries is
                                                                                                               over fibrous material, called bagasse, is used as fuel
                                                                                                               in the production process, and some mills also gen-
                                                       the utilization of the secondary streams from sugar     erate surplus electricity.




  Bioethanol from Brazil
   Bioethanol has become an important form of renewable             in sugar cane fields but the soil may eventually become sat-
   energy. Bioethanol can be produced from a variety of dif-        urated with salts, and the costs associated with the trans-
   ferent raw materials, but corn and sugar cane are used the       portation of the liquid waste are unsustainable.
   most.                                                              Research is ongoing under the SWEET initiative to find
      Using raw materials that are suitable to be used as food,     a way to eliminate impurities from this waste and reuse the
   such as corn, has been a major point of contention, as many      water. “In addition we are looking at ways of taking advan-
                                                                                                                                                                             The groundbreaking
   see the production for bioethanol negatively impacting           tage of the minerals and other residual by-products as a                                                 ceremory at the Nanjing
   food supply.                                                                     source of raw materials,” notes Moussan.                                                 plant took place in




                                                                                                                                                                                                                                                                                                              KEMIRA
      “With sugar cane, there is no real com-           “You can produce                                                                                                     September.
   petition,” says jose pena, Sales Man-               four times as much           sugar and bioethanol share the same initial
   ager, Sugar & Bioethanol Central & South
   America at Kemira. “Even when sugar
   is the end product, we can still produce
                                                     bioethanol from a ton process: the sugar cane is crushed, and the
                                                      of sugar cane as you          juice is extracted. The juice goes through                                          The hows and whys of China
                                                    can from a ton of corn. several purification and clarification steps
   bioethanol from its by-product, molasses.”                                       after which it can either go towards crystalli-                                     Why is Kemira interested by china?          In addition to the nanjing plant, what        You will hire approximately 100
                                                      Production of sugar
      “We are starting to see much more pro-                                        zation (sugar) or fermentation (bioethanol).                                        Currently, Asia equals growth. For exam-    does your portfolio include in china?         employees. What role will occupational
   duction of sugar cane bioethanol all             cane bioethanol grows              KemTalo Floc S is a new, patented tech-                                          ple, half of the global increase in paper   We manufacture AKD wax, used for              safety play in their orientation?
   over the world as the demand fossil fuel            all over the world.”         nology that can replace sulfur burning, a                                           demand comes from Asia, and China           hydrophobation of paper in Yanzhou. The       It is of primary importance in all of our
   replacements increases,” adds isaac                                              complicated and risky process. The burning                                          represents the major part of the growth     plant is cutting-edge and, I understand,      production locations. Each employee’s
   moussan, Director Sugar & Bioethanol at Kemira. “You             of sulfur is used to produce sulfur dioxide, which is mixed                                         in Asia. We have to be near our custom-     the largest AKD plant in the world.           personal training program will cover
   can produce four times as much bioethanol from a ton of          with the sugarcane juice to reduce the color of the juice. By                                       ers, also in terms of production, to be                                                   process and personal safety.
   sugar cane as you can from a ton of corn.”                       using KemTalo Floc S, mills can reduce sulfur dioxide emis-                                         able to offer them competitive prices and   the new plant has been described
                                                                    sions, helping limit corrosion and environmental impact.                                            the best possible service. Local produc-    as trailblazing. What does this mean          What can asia teach other markets?
   With the limitations on corn bioethanol and natural vari-        KemTalo Floc S also allows mills to use less lime in the pro-                                       tion near Kemira’s R&D center in China      in practice?                                  Our employees in Asia have excellent
   ations in weather causing fluctuations in crops, the sugar       cess, causes less scaling problems and produces a lower                                             enables us to customize our offering to     The plant has been designed by a team         team spirit, a strong desire for profes-
   cane industry is looking at all ways to increase efficiency      color sugar. For sugar production, KemTalo Floc S has the                                           the needs of local customers.               of experts who represent Kemira’s best        sional development and an impressive
   and get more out sugar cane.                                     added benefit of producing a lower color sugar.                                                                                                 process knowledge globally. The tech-         work ethic. This type of positivity could
      One of the major secondary streams is still in need of          “Variations in the quality and consistency of sugar cane                                          Kemira’s plant in nanjing will be open      nology will be top-notch in the industry,     be exported. It is an honor and a pleas-
   development, and that is waste water. Sugar cane consists        cause unwanted fluctuations in color. Better color, sign of                                         next summer. What will it produce?          and we will make extensive use of auto-       ure to work with such a team.
   of 75% water, which is removed from the process as waste.        higher quality, allows our customers to sell their sugar at                                         We will manufacture chemicals for spe-      mation.                                               johanna paasikangas-tella
      The liquid waste from bioethanol production is almost         higher prices,” notes Pena.                                                                         cial processes, and the plant will serve
   all water, 97% in fact. Some mills are using it for irrigation                                                 randel wells                                          all our customer segments. It will also
                                                                                                                                                                                                                    “We have to be near our                       The questions were answered by
                                                                                                                                                                        allow for an extensive product range and    customers, to be able to offer                Kenneth Nystén, Senior Vice President,
                                                                                                                                                         123r f




                                                                                                                                                                        short transportation times.                 them the best service.”                       Printing&Writing, Paper.

8•WAT E R L INK 3• 2 01 1                                                                                                                                                                                                                                    KEMI R A STAK EHOL D ER MAG AZI N E • 9
                                                                                 OIL sands is largely a mixture of sand, clay, water and a cer-                           WITh waste becoming an increasingly important             cesses. The micro-organisms responsible for the         mally. Kemira’s Biogas Digestion Product (BDP) tech-

BRIEfIng: gREEn IdEas                                                            tain type of petroleum called bitumen. It is found all over the
                                                                                 world, but canada and Venezuela have the largest amounts of
                                                                                                                                                                          source of energy, Kemira is focusing its efforts, pool-
                                                                                                                                                                          ing its application know-how and broad product
                                                                                                                                                                                                                                    final methane-producing step are slow-growing and
                                                                                                                                                                                                                                    sensitive. They need a specific set of conditions and
                                                                                                                                                                                                                                                                                            nology creates a more stable process which allows
                                                                                                                                                                                                                                                                                            customers to increase the load on their digester as
                                                                                 this substance.                                                                          portfolio to help customers optimize biogas pro-          micronutrients to be able to perform their job opti-    well as increase biogas yield.




                                                                                                                                                                                                                                                          From waste to energy
    Professor Subir
    Bhattacharjee at the
    University of Alberta
    finds ways to reduce
    the water needed to                                                                                                                                                                                                                                   Biogas is gaining ground as a              ing the need to get more biogas
    extract oil from oil                                                                                                                                                                                                                                  promising form of renewable                out of biomass. “Driving Kemi-
    sands.                                                                                                                                                                                                                                                energy that is used to generate            ra’s innovations in biogas is a
                                                                                                                                                                                                                                                          electricity, heat and make biofuels.       great opportunity to add value to
                                                                                                                                                                                                                                                          A mixture of methane and carbon            our customers’ processes to turn
                                                                                                                                                                                                                                                          dioxide, biogas is produced by the         waste into renewable energy,” says
                                                                                                                                                                                                                                                          anaerobic digestion of organic             jan reinier gosker, Business
                                                                                                                                                                                                                                                          material.                                  Development Manager at Kemi-
                                                                                                                                                                                                                                                             “Today waste from the food              ra’s Municipal & Industrial seg-
                                                                                                                                                                                                                                                          industry, households and agricul-          ment.
                                                                                                                                                                                                                                                          ture is commonly used to create              Controlling coagulation and
                                                                                                                                                                                                                                                          biogas,” notes gunnel hagstam              improving the process of sepa-




                                                                                                                                                   C U RT I S CO M E AU
                                                                                                                                                                                                                                                          from Kemira’s Municipal & Indus-           rating solid matter from water
                                                                                                                                                                                                                                                          trial segment.                             are the main applications under
                                                                                                                                                                                                                                                             A digester is a rather sim-             development to help reduce the
                                                                                                                                                                                                                                                          ple piece of equipment, but the            environmental impact, scaling,




Squeezing oil from sand
                                                                                                                                                                                                                                                          digestion process inside anything          foaming and other problems that
                                                                                                                                                                                                                                                          but simple, a complex interplay            arise when processing digestate.
                                                                                                                                                                                                                                                          between biology and chemistry.                                 randel wells
                                                                                                                                                                                                                                                          Digester optimization is achieved
                                                                                                                                                                                                                                                          by improving the efficiency of the         Renewable and promising:
                                                                                                                                                                                                                                                          microbes that break down the bio-          •	 Biogas	is	a	clean-burning	energy	
Kemira, outotec and suncor are partner-      Bhattacharjee and his team are investi-        tions in Alberta,” notes Bhattacharjee.                                                                                                                       mass.                                         source that can be utilized in
ing with the University of Alberta to        gating how the water chemistry obtained           “For all participants in this region,                                                                                                                                                                    many ways.
find ways to reduce the water needed to      during thermal recovery of bitumen             water is a valuable resource that requires                                                                                                                    Essentially Kemira Bdp is a nutri-         •	 Measured	in	million	tons	of	oil	
extract oil from oil sands. This partner-    influences treatment operations. The           good management. To do our research, it                                                                                                                       tional supplement for the bac-                equivalent (Mtoe), the National
ship has led to the establishment of an      team is also looking at how they can           is important that we partner with com-                                                                                                                        teria, tailor-made for different              Renewable Action plans
Industrial Research Chair at the univer-     improve water recycling in Alberta’s           panies who understand all aspects of                                                                                                                          substrates. The BDP treatment                 (NREAP) estimate biogas pro-
sity that is looking at water quality man-   steam-based bitumen recovery. A final          water chemistry.”                                                                                                                                             increases the amount of methane-              duction in the EU will triple by
agement for oil sands extraction.            area of research is finding ways to reduce        As part of its ongoing work in Alberta,                                                                                                                    forming bacteria. This creates a              2020.
   “The partnership involves using           energy consumption and wastewater dis-         Kemira will open an R&D Projects lab-                                                                                                                         more stable process which allows           •	 Biogas	boosting	can	be	done	by	
Kemira’s global experience in water          posal through judicious adjustment of          oratory at the university in the first half                                                                                                                   customers to increase the load on             improving the efficiency of the
chemistry and water management,              water chemistry and process conditions.        of 2012. “Our employees will work in                                                                                                                          their digester as well as increase            methane forming bacteria using
Suncor’s operational knowledge in oil          “Our goal is to reduce the make-up           the lab to get the most from the exper-                                                                                                                       biogas yield.                                 Kemira Biogas Digestion Product
sands processing, and Outotec’s global       water requirement in the thermal bitu-         tise this environment offers,” explains                                                                                                                          The second focus area is on                (BDP) technology.
experience in process equipment manu-        men recovery processes by 30 percent,”         mohan nair, Senior Manager, R&D,                                                                                                                              digestate separation. The diges-           •	 Several	initiatives	under	the	
facturing. We are combining these with       says Bhattacharjee.                            Oil & Mining, Kemira.                                                                                                                                         tate consists of water with a con-            SWEET umbrella are addressing
the university’s world-class expertise                                                         “Our partnership with the University                                                                                                                       siderable amount of fibers, salts             the need to get more biogas out of
in addressing the fundamental prob-          steam-based bitumen recovery provides          of Alberta is of strategic importance to                                                                                                                      and nutrients. It can serve as an             biomass.
lems related to water treatment,” says       one of the most challenging water treat-       Kemira. We feel that Subir Bhattacha-                                                                                                                         excellent fertilizer, but if direct use    •	 This	work	is	closely	related	to	
subir bhattacharjee, professor of            ment scenarios for this industry.              rjee and the entire team have the com-                                                                                                                        on fields is not allowed, the nutri-          Kemira’s commitment to the Bal-
mechanical engineering at the Univer-          “The chair program will work closely         petence needed to move our chemistries                                                                                                                        ents need to be separated.                    tic Sea Action Group to combat
sity of Alberta, and the program’s chair-    with the major producers of this uncon-        forward,” Nair summarizes.                                                                                                                                       Several initiatives under the              eutrophication in the Baltic Sea




                                                                                                                                                                                                                                                123 R F
holder.                                      ventional petroleum that have opera-                                        satu jussila                                                                                                                     SWEET umbrella are address-                   through nutrient recycling.

10 •WAT E R L INK 3• 2 01 1                                                                                                                                                                                                                                                         KEMI R A STAK EHOL D ER MAG AZI N E • 11
                                                 No paper without




                                        water
cLosE Up




                                       Water footprints and water use are hot topics.
                                       Water is an important raw material and water
                                          issues are vital for the forest industry.
                                                       t E x t p I R K Ko Ko I V U · I L L U st R at I o n s a n n a M a n d E R


                               If you are reading the print version    ing, the pulp is washed with               a lot, considering how many bro-
                               of this issue, the magazine you are     water.                                     chures, packages, newspapers,
                               holding weighs approximately 180           When manufacturing paper,               magazines and other paper prod-
                               grams. Its production consumed          water is added to the pulp. The            ucts are consumed in the world
                               approximately one liter of water.       result is a slurry with a water con-       each day.
                                  Without water, we have no            tent of more than 90 percent.                 Then again, most of the water
                               paper. Paper industry plants need       The high amount of clean water             needed in paper manufacture is
                               water for the production process        ensures consistent paper quality.          recycled in the processes, treated
                               and fiber transportation. In addi-      The paper machine spreads the              and returned to nature. Only
                               tion, water is used to wet the tim-     fiber slurry evenly and removes            some three percent of the water
                               ber, transfer heat, wash machines       the water through filtering and by         evaporates into the air and will
                               and equipment and cool various          pressing and drying.                       eventually fall back down as rain.
                               processes. Because of their large          Depending on the desired end               Over the past few decades, the
                               water needs, pulp and paper fac-        result, various fillers, coating           paper industry has considerably
                               tories are located near natural         materials and chemicals may be             reduced its water consumption
                               water systems.                          added to the paper. Finally, the           and enhanced its water efficiency.
                                  Paper is made from wood that         paper is dried, and the end prod-          In Finland, producing a ton of
                               is converted into pulp either           uct has a dry content of approxi-          pulp used to require 250 cubic
                               mechanically or by cooking with         mately 95 percent.                         meters of water in the 1970s.
                               chemicals. In the latter case, the         But is one liter of water per           Today, 10 to 40 cubic meters is
                               chemicals separate the fibers of        magazine a lot? This is the                enough, depending on the pro-
                               the wood from one another, pro-         amount of water that is consumed           cess. The same liter of water may
                               ducing chemical pulp. After cook-       during paper manufacture. It is            be recycled 15 times.

12 •WAT E R L IN K 3• 2 01 1                                                                                 KEM I R A STAK EHOL D ER MAG AZI N E • 13
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                                                                                                              4
                               Water footprint refers to the          gray footprint refers to polluted                       because it is widely understood
                               amount of water required to man-       water that is returned to the natu-                     and relatively easy to measure.
                               ufacture a product, including all      ral water system. If wastewater is                      The gray and green footprints are
                               stages of production. The defini-      treated appropriately, it leaves no                     more complex.
                               tion is clear, but the concept is a    gray footprint.                                            The green water footprint is the
                               little more complex. It differs from                                                           most difficult to measure. Lhôte
                                                                                                               FACTS
                               a carbon footprint, for example,       the water footprint of this maga-                       finds it to be best suited for agri-
                               in that water is always local and      zine varies depending on the cal-      In the          culture and the food industry.
                               related to the water resources of      culation method. If we focus on       1970s, produc-       However, the water footprint
                               each area. The carbon footprint        the amount of water lost during       ing a ton of      can be a useful tool.
                                                                                                            pulp required
                               has global climate effects.            paper production, we are deal-                             “The measuring method must
                                                                                                            250 cubic
                                  “The amount of water used,          ing with the blue water footprint.    meters of         be relevant and transparent in
                               such as a cubic meter, does not        If we include what is known as        water.            terms of both the value chain and
                               give an idea of the environmen-        green water, the water footprint                        location,” he adds.
                                                                                                             Today, 10
                               tal impact it has locally,” says       grows considerably: it can be as                           “Everyone must know how the
                                                                                                            to 40 cubic
                               sylvain lhôte from Borea-              much as 10 to 30 liters for a sin-    meters is         water footprint has been calcu-
                               lis, who co-chairs the water pro-      gle page.                             enough,           lated and whether it includes
                               gram of the World Business Coun-          The forest industry sees prob-     depending on      other elements than just blue
                                                                                                            the process.
                               cil for Sustainable Development        lems in including green water                           water. Otherwise, we will be com-
                               (WBCSD).                               because this would constitute          The same        paring apples and pears.”
                                  “A company’s operations affect      most of the water footprint. Nat-     liter of water
                               the water system near the compa-       ural forests will use this water in   may be recy-      WBcsd is collecting good practices
                                                                                                            cled 15 times
                               ny’s location. The same amount         any case, whether or not the trees                      in water management. It has com-
                                                                                                            in the process.
                               of water has a different effect in     are used for paper. Forests clean                       piled a list of 19 water manage-
                               water-rich and dry areas. The          water and are important in many        Water effi-     ment tools, which approach the
                               impact may also vary by season.”       other respects than the paper         ciency reduces    issue from different perspectives.
                                                                                                            the operating
                                  Water footprints can be meas-       industry.                                                  Many of the tools measure
                                                                                                            cost of paper
                               ured and calculated in many ways.         Another problem is that differ-    plants.           water footprints, water use and
                                  The most widely known method        ences in local water resources are                      water impact. Some of them also
                               is the one developed by the Water      not considered. The green water                         identify water-related risks and
                               Footprint Network. This method         footprint is calculated in propor-                      suggest improvements to prac-
                               is used for food products, for         tion to the growth rate of trees,                       tices. Some are limited to certain
                               example. It divides the water foot-    which means that the footprint is                       industries or geographical areas.
                               print into three parts: green, blue    smaller in warm climates.                                  The Alliance for Water Steward-
                               and gray.                                                                                      ship (AWS) is one of the organi-
                                  The green water footprint           “the differences in calculat-                           zations that have developed water
                               reflects the natural water cycle.      ing water footprints are related                        management tools. The Interna-
                               In paper production, this means        to the degree to which the meth-                        tional Organization for Standard-
                               the water absorbed by the roots        ods consider the different parts                        ization (ISO) is in the process of
                               of trees. During photosynthesis,       of the value chain,” says Lhôte. In                     creating an international standard
                               trees evaporate water and bind         paper production, the value chain                       for calculating water footprints.
                               carbon dioxide from the atmos-         includes forests, natural water                            “The WBCSD’s goal is to make
                               phere.                                 systems, pulp plants and paper                          the different methods availa-
                                  The blue water footprint refers     plants.                                                 ble to all. Instead of compet-
                               to water that is taken from a            According to Lhôte, the blue                          ing, these methods complement
                               river, for example, and will not       water footprint should be used as                       one another. We want to cre-
                               be returned to its source. The         the basic unit in all value chains                      ate a toolkit of various calcula-

14 •WAT E R L IN K 3• 2 01 1                                                                                   KEMI R A STAK EHOL D ER MAG AZI N E • 15
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                     ”Water prices have risen
                     steadily since the 1980’s.”
                  tion assessment methods and            and other process problems,” says     Jansson has long experience in
                  risk management models,” Lhôte         Jansson.                              the paper industry. He has wit-
                  explains.                                 “Currently, the challenge in       nessed much of the development
                     The WBCSD has also created          closing water cycles is to find the   over the past few decades. Emis-
                  a water management tool of its         right reconnection points for the     sions of solids and nutrients have
                  own, the Global Water Tool, which      divided streams and reduce their      decreased while the production
                  is now being developed for indus-      organic and inorganic loads. The      of paper, cardboard and pulp has
                  try sectors.                           rule of thumb is that wastewa-        increased. In the beginning, pro-
                     “The purpose is to create a tool    ter should be treated where it        cess water was released into nat-
                  that considers different industries    is created. This makes its treat-     ural water systems. Water cycles
                  as well as geographical variation.     ment easier and requires a smaller    have since been closed, and pro-
                  We have already developed a spe-       investment than running the           cess water is recycled many times
                  cific tool for the oil industry, for   wastewater through a treatment        over.
                  example.”                              plant.”                                  “The more process water cycles
                     Lhôte says that sustainable            For example, anaerobic treat-      are closed, the more and the
                  water use is taken very seriously      ment of wastewater can reduce         rarer detrimental substances will
                  in all water-intensive industries,     the production cost of pulp by        begin to accumulate and disturb
                  including the paper industry.          almost 4 euros per ton and that of    the process. The conditions will
                     “Yet we should always keep in       paper by 1 euro per ton.              become favorable for organic and
                  mind that water is just one part          “Harnessing the energy in          inorganic scaling, including vari-
                  of the of the bigger sustainability    wastewater offers even more sub-      ous extractives and calcium. Bac-
                  picture. It should be introduced in    stantial opportunities. The related   teria growth and biofilm forma-
                  other contexts as well because it is   cost reductions can be consid-        tion will become more common
                  related to energy and food.”           erable on an annual level,” says      as well. In addition, corrosion will
                                                         Jansson.                              increase,” Jansson explains.
                  Environmental legislation is one          In anaerobic water treatment,         Closed processes are often
                  reason to improve water efficiency     bacteria consume organic mat-         faster, which means that dis-
                  in the paper industry. Money is        ter in oxygen-free conditions. The    turbances are more likely to
                  another one, and its importance is     by-product of this process, meth-     recur and problems need to be
                  increasing.                            ane, can either be sold or used to    addressed more rapidly than
                     “Water prices have risen stead-     fuel the factory. The Finnish for-    before.
                  ily since the 1980s, and water will    est industry tried this method in        Kemira’s solutions to these
                  soon become a strategic raw mate-      the 1980s. At the time, however,      issues are automatic chemical
                  rial. Efficient water use should       it presented problems related to      controls and remote monitoring,
                  not be seen merely as a means to       odor and the plants’ sensitivity to   which are already used around
                  meeting permit requirements. It        disturbances.                         the world to enhance process reli-
                  is also an opportunity to reduce          “These problems have been          ability.
                  a plant’s operating costs,” says       solved during the past three dec-        “Chemistry alone is not enough.
                  kaj jansson, Vice President of         ades. Odor is no longer a prob-       It has to match the circumstances,
                  Research & Development, Com-           lem, and operational disturbances     along with physical and biologi-
                  mon Chemistry at Kemira.               can be predicted and fixed. Dis-      cal factors.”
                     Research and development            turbances at the wastewater treat-       Jansson points out that all
                  will not run out of challenges. “As    ment plant are a major consid-        water processes in paper plants
                  water cycles become more closed,       eration because they can lead to      are unique. Each case is different
                  new substances will be discov-         limited production or even shut-      in terms of the general process,
                  ered that cause scaling, corrosion     downs.”                               raw materials, age and location.

16•WAT E R L INK 3• 2 01 1                                                                                                            KEMI R A STAK EHOL D ER MAG AZI N E • 17
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                      A front-runner in forestry                                                                  Not a drop wasted
                      1. How is water efficiency                                  our wastewater emissions        1. caraustar carotell paper-                                closed system, which is a
                      related to your business                                    regularly and carry out         board made the finals of the                                key element.
                      operations?                                                 research to evaluate their      ppI awards in water effi-                                   We currently have two
                      The answer is clear: with-                                  possible impact on fish, for    ciency. Why did you decide                                  projects in progress to
                      out water, UPM could not                                    example.                        to participate?                                             enhance water use effi-
                      manufacture its products.                                                                   We are proud of our                                         ciency. We are in the pro-
                      Because the total amount                                        3. Where do you get the     100-percent closed water                                    cess of installing a steam
                      of water in the world can-                                      water you need?             system, and we want to                                      collection system in our
                      not be increased, we will prob-             Q&A           Old-time industrialists thought   show what we are doing to save              Q&A        boilers, which enables steam
                      ably have shortages as the pop-       Sami Lundgren,      ahead and established facto-      water and protect the environ-         Vince Fields,   to be condensed back into feed
                                                                Director,                                                                                  Technical
                      ulation keeps growing. For this                           ries in locations where raw       ment. Our employees under-                             water again. In addition, we are
                                                            Environmental                                                                                  Manager,
                      reason, we want to make sure          Services, UPM.      materials—that is, wood and       stand the importance of having        caraustar. The   investing in a clarification sys-
                      that this vital raw material will      The company        water—were easily available.      a closed system and have man-           company is     tem, which enables us to use
                      still be available in the future.       is Kemira’s       The world has changed since       aged the system successfully.             Kemira’s     process water instead of pure
                         As a way of thinking, sustain-        customer.        then, and factories have been        In water efficiency, we can           customer.     water.
                      able development is directly                              established in other types of     compete with world-class com-
                      related to our business. We want                          locations, but the proximity of   panies. We are still able to considera-         5. What future challenges do you
                      to be the leading company in our indus-         water continues to be essential. Water is   bly reduce the environmental impact of          see in improving water efficiency?
                      try in wastewater quality and minimal           taken from rivers, lakes or groundwater     our plant.                                      A closed system will inevitably experi-
                      water use. In pulp and paper produc-            reserves. There are no factories in areas                                                   ence bacteria growth and scaling as well
                      tion, our goal is to reduce the amount of       where water is in short supply.             2. How is water efficiency related              as negative electric charges, which will
                      wastewater as well as chemical oxygen                                                       to your business operations?                    reduce the power of paper production
                      consumption by 15 percent by the year           4. What future challenges do you            As a paper company, we are depend-              chemicals and increase chemical costs
                      2020, compared with 2008 levels.                see in improving water efficiency?          ent on water. Water efficiency is directly      by 20 to 30 percent. A good level of
                                                                      All of the easy methods have already        reflected in our bottom-line results            daily system maintenance will keep the
                      2. How have you reduced your                    been used. The goal is to continue          because we have no wastewater treat-            costs in check.
                      water footprint?                                decreasing water use, but each step for-    ment costs and our overall water use               Because we have a limited amount of
                      We have worked for the better use of            ward will be increasingly difficult. The    is decreasing. In addition, our custom-         water in store, maintaining a good water
                      natural water systems since the 1960s,          manufacture of paper for food pack-         ers and community know that we are a            balance will be difficult at times. Some
                      and this work still continues. Good             aging, for example, is a balancing act      socially and environmentally responsi-          special paperboard grades require more
                      housekeeping is important: a systematic         between reducing water use, ensuring        ble company.                                    water than other grades. The process
                      approach to water use. No water is used         clean processes and applying suitable                                                       must be monitored carefully to prevent
                      in vain. The water in the production            chemicals.                                  3. Where do you get the water you need?         the water system from losing its balance.
                      process is recycled many times before it            Water efficiency must be enhanced       We buy it from the city of Greenville’s
                      is removed as wastewater. Moreover, we          through multiple channels. We need          water supply network.                           Caraustar’s Carotell Paperboard plant is
                      have had biological water treatment in          new technology and investments and                                                          located in South Carolina. The plant is
                      place for several decades.                      also carefully executed processes. We       4. How have you reduced your                    among the largest producers of recycled
                         Over the past ten years, the amount          have to examine the work process and        water footprint?                                paperboard in the United States. Using
                      of wastewater per ton of paper has              fine-tune the equipment. We will also       We began the work to improve our                only recycled materials, it manufactures
                      decreased by 40 percent and that per            have to consider investments in terms of    water efficiency in the mid-1990s. We           a variety of paperboard products for




                                                                                                                                                                                                                          123 R F
                      ton of pulp by 10 percent. We monitor           water use.                                  produce no wastewater because of our            industrial use and consumer packaging.

18 •WAT E R L IN K 3• 2 01 1                                                                                                                                                   KEMI R A STAK EHOL D ER MAG AZI N E • 19
at YoUR sERVIcE




                     Board
                                                                             Weig-Karton produces over




                                                                                                                        4
                                                                             600,000 tons of board per year
                                                                             from its Mayen headquarters,
                                                                             located in the beautiful Eifel
                                                                             mountains of Germany. The com-
                                                                             pany, founded already in 1931,
                                                                             has doubled its production capac-




                   improved
                                                                             ity over the last 15 years, and now        FACTS
                                                                             supplies board products all over
                                                                             the world.                               The pro-
                                                                                                                     duction of
                                                                                One of Weig-Karton’s production      board starts
                                                                             machines, the BM 6 machine, is          when recycled
                                                                             used to produce linerboard, which       paper is pro-
                                                                             is needed to make plasterboard.         cessed into a
                                                                                                                     fiber mixture.
                                                                             With an effective width of around       Impurities are
                                                                             530 cm, the BM 6 is actually the        removed and




                    further
                                                                             largest machine for plasterboard        the fibers pre-
                                                                                                                     pared for pro-                                          Optimal chemicals improve paper-making
                                                                             liner anywhere in the world.                                                                    processes, speed them up and – what is
                                                                                                                     cessing.
                                                                                “It runs 24 hours a day and can                                                              the most important – enhance the quality
                                                                             produce 50 tons per hour. This           At the                                                of the end product. henning Dippel,
                                                                             places demanding requirements           wet end of                                              operating engineer for the BM 6 at Weig-
                                                                             on the machinery, and also on the       the board-                                              Karton (left) and Georg Lennert, Area Sales
                                                                                                                     machine,                                                Manager for Kemira, work together for
                                                                             production process and the qual-        three wires
                                                                                                                                                                             high-quality carton products.
                                                                             ity of the materials that we use,”      ensure that
                                                                             says henning dippel, operating          the fibers are
                                                                             engineer at Weig-Karton.                ideally distrib-
                                                                                                                     uted.

                                                                             Kemira supplies Weig-Karton with         In the
                                                                             the chemicals needed to produce         pressing sec-
                                                                             the board and so underpins the          tion, most of      further,” says georg lennert,          The sizing agents are used to
                                                                                                                     the water is
                                                                             high quality of the end product.        pressed out.       Area Sales Manager for Kemira.       adjust the water absorbency and
                                                                             Kemira products are used both for       With the aid          The aim is to improve strength    to improve the printability of
                                                                             retention and hydrophobation of         of a size press,   still more by removing more water    paper and board. For this, Kemira
                                                                             the board.                              the surface of     and binding the paper compo-         provides various sizing techniques
                                                                                                                     the board can
                                                                                Retention polymers are used          be adapted to      nents more strongly together.        including AKD, ASA, rosin size
                                                                             during dewatering in the wet end        the specific       Because the damper the paper, the    and polymer sizing agents.
                              High-quality chemicals are an important part   to bind the materials and fibres        requirements.      more easily it will tear; and the      Only last year, Weig-Karton
                               of the production process for Weig-Karton,    contained in the elements of the
                                                                                                                      The rolls of
                                                                                                                                        drier and denser the board, the      acquired new processing equip-
                              one of the largest manufacturers of recycled   paper. By adding suitable reten-        carton board       stronger it will be.                 ment for ASA. This equipment
                                                                             tion agents, this process is not only   are re-rolled         Hydrophobation is used to         also runs 24 hours a day and is
                                            board in Europe.                 improved but also speeded up.           and cut into       make the board waterproof and        used to apply the optimum dose
                                                                                “We are also working on a new        the widths         is performed at Weig-Karton by       of sizing agent. Kemira made the
                                                                                                                     required by
                                           tExt HUBERt KogEL                 and patented system (Kemform)           customers.         adding starch and alkenyl succinic   engineering work for the new
                                        pHotos Jan MIcHaEL Hosan             to optimise the retention system                           anhydride (ASA).                     installation.

20•WAT E R L IN K 3• 2 01 1                                                                                                                                    KEMI R A STAK EHOL D ER MAG AZI N E • 2 1
                               adding
                                                                                                       UNIMIN cORPORATION is a producer of    and 2335 tailored products for Unimin      share increased from 60 percent to 75

at YoUR sERVIcE
                                                                                                       non-metallic industrial minerals and   operations in South America. Produc-       percent in 2011. Unimin and Kemira
                                                                                                       global supplier to a number of busi-   tivity at Unimin in Brazil has increased   now cooperate also in colombia, Argen-
                                                                                                       nesses. Kemira supplies KemEcal 2332   by 22 percent. Unimin Brazil’s market      tina and chile.




                                                                                                                                                                            Unimin, a leading




                             real value
                                                                                                                                                                            producer of non-
                                                                                                                                                                            metallic industrial
                                                                                                                                                                            minerals, has
                                                                                                                                                                            grown in the
                                                                                                                                                                            South American
                                                                                                                                                                            paint market with
                                                                                                                                                                            support of Kemira.




                              A leading producer of industrial minerals,
                             Unimin, can tell what is required for gaining
                              market share in South America: superior
                               quality products that are produced with
                               complete support by an expert supplier.
                                                                                                       Unimin is a leading producer of non-metallic industrial miner-                      “KemEcal 2332 reduces our dispersant consumption and
                                                                                                       als. It is a worldwide supplier to the glass, ceramic and light-                  provides an excellent improvement in the quality of our prod-
                                                                                                       ing industries, and to paint, plastic, rubber and composite                       uct line,” confirms emerson delegá, Application Engineer-
                                                                                                       manufacturers.                                                                    ing Manager SAM, Unimin South America.
                                                                                                         The company has a strong presence in North America and                            “Kemira is adding value to our business with operational
                                                                                                       Europe and, with Kemira’s applications, it is gaining market                      support, providing training to our technicians and operators,
                                                                                                       share in South America. Kemira started working with Unimin                        bringing specific products to our market, and providing high-
                                                                                                       in 2007 for its expanding plastics and painting product oper-                     quality technical support,” adds Delegá.
                                                                                                       ations in Brazil.                                                                   The partnership between Kemira and Unimin has worked
                                                                                                         “When we first started working with Unimin in Brazil, they                      so well that this year the client asked Kemira to help them in
                                                                                                       established strategic targets to increase market share in the                     the application of suitable dispersants for production of GCC
                                                                                                       South American ground calcium carbonate (GCC) market by                           slurries used in paint for Unimin’s operations in Colombia,
                                                                                                       introducing high-quality products at competitive costs to the                     Argentina and Chile.
                                                                                                       paint market,” explains sergio cabo, Vice President Oil &                           “The local Uninim people in Colombia had been working
                                                                                                       Mining, Kemira South America.                                                     for several weeks without success. They were having trou-
                                                                                                         The first step was to evaluate the critical factors in the                      ble meeting the market requirements for both solids and sta-
                               t E x t s at U J U ss I L a · p H oto s U n I M I n a n d K E M I R a
                                                                                                       production lines that had a strong impact on those targets.                       bility. After a few days of working on process review, mainly
                                                                                                       This work led to the creation of Kemira tailor-made Kem-                          in the grinding system, the plant successfully started pro-
                                                                                                       Ecal 2332 and KemEcal 2335 products (earlier known by the                         ducing high-solid slurries to the market,” explains regis
                                                                                                       product name Colloid), which aim to reduce production costs                       barbosa, Account Manager, Kemira Minerals & Metals,
                                                                                                       and increase plant productivity, as well as provide superior                      South America.
                                                                                                       quality products to paint producers.
                                                                                                                                                                                         By driving the client relationship from its application know-
                                                                                                       the KemEcal products have been in use now for four years. In                      how rather than from its product offering, Unimin feels that
                                                                                                       that time, Unimin in Brazil has seen a 22 percent increase in                     Kemira is adding value to its business.
                                                                                                       productivity. “Two new Unimin products have been launched                            “We have to grow our business, and for that we need to
                                                                                                       and different mineral pigments are now being used. More-                          increase sales, enhance our portfolio and improve production
                                                                                                       over, Unimin Brazil’s market share has increased from 60                          efficiency to reduce costs. Kemira is supporting us in reaching
                                                                                                       percent to 75 percent in 2011,” says Cabo.                                        our strategic goals,” says Delegá.

22•WAT E R L INK 3• 2 01 1                                                                                                                                                                               KEM I R A STAK EHOL D ER MAG AZI N E • 2 3
                                                      ThE most common applications of chemistry                              cated on the production of sulphuric acid,       *hARMFUL substances in wastewater can             addition to more standard methods of waste-

agEnda                                                were exhibited at the Industry Park of Sweden
                                                      in early September. The exhibition attracted
                                                                                                                             energy, hydrochloric acid and hydrogen per-
                                                                                                                             oxide as well. children had the opportunity to
                                                                                                                                                                              already be identified and removed with a vari-
                                                                                                                                                                              ety of methods. In St. Petersburg, crayfish are
                                                                                                                                                                                                                                water analysis. “Bioindicators could be devel-
                                                                                                                                                                                                                                oped to detect harmful substances and their
                                                      approximately 1,000 visitors, who were edu-                            make small experiments.                          used as bioindicators in outgoing water, in       combined effect,” says Aija jantunen.




365
days of chemistry
                                                                                                                “The year has facilitated
                                                                                                                information sharing with
                                                                                                                politicians and authorities in
                                                                                                                the field of chemistry.”
                                                                                                                                                                              Wastewater
                                                                                                                                                                              and crayfish
                                                                                                                                                                              – what do they have in common?
                                                                                                                                                                                                                                                                                                                “The Northwest Russia
                                                                                                                                                                                                                                                                                                                Center of Expertise in the
                                                                                                                                                                                                                                                                                                               Water Industry has trained
                                                                                                                                                                                                                                                                                                               hundreds of people on how to
                                                                                                                                                                                                                                                                                                               improve water management.”




                                                                                                                                                                                                                                                                                 C A J S A H O LG E R SS O N
What would we do without chemistry? It may                                                                      ra’s employees helped with experiments in local               the cleantechExpo event in Lahti in October fea-                                                                                 challenges result in new water management solu-
seem abstract and even a little mystical, but                                                                   schools. Four tests were run on each water sam-               tured an environmental seminar that attracted                                                                                    tions*.
chemistry is part of our everyday life. With-                                                                   ple, providing information on acid and salt con-              experts, ambassadors, diplomats and business-                                                                                       The educational cooperation between St.
out chemistry, we would not be able to make cof-                                                                tent as well as filtering and treatment results. This         people from 34 countries.                                                                                                          Petersburg’s waterworks, also known as Vodo-
fee, burn candles or combine food ingredients, to                                                               information will be collected in a global database.             At the seminar, harri kerminen, CEO                                                                                               kanal, and the Lahti Science and Business Park
                                                                                  C A J S A H O LG E R SS O N




name just a few examples.                                                                                         During the year, chemistry organizations have               of Kemira, discussed the close relation-                                                                                             is an excellent example of this, as are Vodo-
   The many applications of chemistry have been                                                                 also actively informed people on how chemistry                ship between water and energy in indus-                                                                                               kanal’s long-term partnerships with Finn-
celebrated during the International Year of Chemis-                                                             improves our quality of life.                                 try in general and specifically in sectors                                                                                              ish companies. A Finnish-Russian project,
try (IYC) 2011. Events and campaigns have been                                                                        “Our greatest achievement has been to dis-              such as mining and paper manufacturing.                                                                                                  the Northwest Russia Center of Expertise
organized worldwide around the special                                                                                  cover that people on all continents are               With water shortages becoming a prob-                                                                                                     in the Water Industry has already trained
themes of the year, one of which is water.                                                                                  enthusiastic about chemistry. Cele-               lem around the world, it is important                                                                                                      hundreds of people from different parts
   “We have sought to provide peo-                                                                                             brating women as scientists has also           to invest in new solutions for ensuring                                                                                                     of the country on how to improve water
ple more information and make                                                                                                     been an important aspect,” says             the availability of clean water, includ-                                                                                                      management. The center has also pro-
chemistry more attractive, par-                                                                                                     john m. malin, Chair of the               ing desalination, water recycling and                                                                                                          vided information for children and
ticularly to children and young                                                                                                      IYC Management Committee.                even wastewater recycling.                                                                                                                      young people.
people. In addition to water,                                                                                                            The year has been bene-                Surprisingly, perhaps, Kemi-                                                                                                                     “Vodokanal has already adopted
the themes have included                                                                                                               ficial for business as well.           ra’s new growth areas in different                                                                                                                diverse technologies that are new
clean air, healthy food, safe                                                                                                           According to Malin, it has            parts of the world have a need for                                                                                                                 to Finland. Exchange of informa-
medicines, advanced mate-                                                                                                               facilitated information shar-         chemical restoration of eutroph-                                                                                                                    tion is growing stronger around
rials, ecological products                                                                                                              ing with politicians and              icated lakes. Although this                                                                                                                           the center of expertise estab-
and sustainable energy,” says                                                                                                           authorities.                          business is not significant, the                                                                                                                       lished by Vodokanal and the
päivi pelttari, Communi-                                                                                                                  “It is important for them to        projects attract a great deal                                                                                                                            Lahti Science and Business
cations Manager for EMEA at                                                                                                            know that chemistry not only           of local attention.                                                                                                                                       Park,” says aija jantunen,
Kemira.                                                                                                                               helps us understand the chal-             Along with increased                                                                                                                                    head of Kemira’s Munici-
   Children have been encour-                                                                                                       lenges resulting from popula-             awareness, new challenges                                                                                                                                  pal & Industrial operations
aged to examine natural water                                                                                                     tion growth. It also helps create           in municipal wastewater                                                                                                                                    in Finland and the Baltic
in a global program. In the Neth-                                                                                               good practices to solve the issues.”          treatment raise questions                                                                                                                                 countries.
erlands, the program was launched                                                                                           johanna paasikangas-tella                         and require hard work. At                                                                                                                                                    johanna
through a sponsorship, and Kemi-                                                                                         chemistry2011.org                                    the same time, however, these                                                                                                                                    paasikangas-tella

24 •WAT E R L INK 3• 2 01 1                                                                                                                                                                                                                                                                                     KEM I R A STAK EHOL D ER MAG AZI N E • 2 5
                             KEMIRA AND VTT Technical Research center   The goal is to create new technologies for

EUREKa!                      of Finland jointly manage the center of
                             Water Efficiency Excellence, also known
                                                                        water-intensive industries. The total fund-
                                                                        ing for the project is EUR 120 million for
                             as SWEET, which was established in 2010.   2010–2014.




                             I t ’s t i m e t o f o c u s o n




                             water
                             International, focused on the future, with
                             customers’ needs in mind. The Finnish
                             Funding Agency for Technology and
                             Innovation, Tekes, is one of the financiers
                             of SWEET. We asked Veli-Pekka
                             Saarnivaara, Director General, why it is
                             high time to focus on water.
                             tExt pIRKKo KoIVU · pHotos Joanna MooRHoUsE



                             Why does tekes provide                        SWEET reflects our interna-
                             funding for sWEEt?                         tional focus in funding. Regional
                             SWEET has many qualities that              clusters are disintegrating as hori-
                             are in line with our strategy. Much        zons broaden beyond national
                             in the same manner as Kemira, we           borders. Problems are global, so
                             are trying to see where the world          solutions have to be global as well.
                             is headed and what business                   We found the project to be
                             opportunities the future brings.           so promising that the decision
                                Tekes wants to help Finnish             to provide funding was easy to
                             companies succeed internation-             make. Typically, we do not invest
                             ally. The possibilities of success         in extensive projects run by large
                             increase with added value in prod-         companies. Most of our customer
                             ucts, and SWEET adds value by              companies have fewer than 500
                             creating new types of solutions.           employees.

26•WAT E R L INK 3• 2 01 1                                                              KEMI R A STAK EHOL D ER MAG AZI N E • 2 7
EUREKa!
                                                                                                                    5               SWEET has three common goals for innovation. The
                                                                                                                                    first one is to enhance the efficiency of water use
                                                                                                                                    and reuse. The second goal is to develop new sus-
                                                                                                                                                                                          tainable water chemistry solutions and products.
                                                                                                                                                                                          The third one is related to dewatering sludge to be
                                                                                                                                                                                          reused for energy or as nutrients.
                                                                                                                     FACTS




                                                                                                                                    At the core of our strategy
                                                                                                                   Tekes pro-
                                                                                                                  motes busi-
                                                                                                                  ness develop-
                                                                                                                  ment and pro-
                                                                                                                  vides funding
                                                                                                                  for challeng-     External funding is important for
                                                                                                                  ing research
                                                                                                                  and develop-
                                                                                                                                    SWEET, as it enables the center to bring                   harri
                                                                                                                  ment projects.    together experts from different compa-                     Kerminen
                                                                                                                                    nies and fields.
                                                                                                                   Tekes pro-        “Chemistry is just one of these fields.
                                                                                                                  vides approx-
                                                                                                                  imately EUR
                                                                                                                                    Water-related innovations also require
                                                                                                                  600 million in    other technologies, such as measure-
                                                                                                                  annual pro-       ment technologies, analysis operations
                                                                                                                  ject funding,     and biological water treatment,” says
                                                                                                                  which helps
What kind of opportunities            ing into small amounts among a        support projects that make use                          harri kerminen, CEO of Kemira.
                                                                                                                  launch more
does sWEEt create?                    multitude.                            of cutting-edge technology. This      than 2,000          VTT Technical Research Center
SWEET elevates the profile of           In the future, we will increas-     also promotes innovation. Our         research and      of Finland and Kemira complement
the water business and offers an      ingly support trailblazers, such      water program involves prod-          development       one another in SWEET: VTT offers
                                                                                                                  projects.
opportunity to create an extensive    as Kemira, in various fields. A       uct development projects in small                       resources and expertise related to vari-
network of partners in the field.     large company has the resources       and medium-sized businesses            The goal is     ous technologies, and Kemira provides
This is exactly what we need in       to focus on development, and          as well as projects in research       to turn via-      water experts. The network of partners
Finland. Its strengths also include   Kemira has genuinely integrated       institutes.                           ble ideas into    also includes other companies, such as
                                                                                                                  business oper-
a customer-oriented approach.         development into its business            Our goal is to reform the water    ations.           Outotec and Metso.
We are happy to contribute to         strategy.                             sector in Finland. Finnish exper-                         “We still have room for new partners,
projects involving a large com-                                             tise should be broadened, so that      Through         especially small and medium-sized busi-
pany that rethinks its strategy and   tekes has its own water program       companies would be braver to          its water pro-    nesses. This may be their chance to grow
                                                                                                                  gram, Tekes
shifts its focus from manufactur-     for 2008–2012.                        enter international markets. Fin-     has provided      and go international,” says Kerminen.
ing products to developing ser-       Why was it launched?                  land has a good competence base       funding for 65      The total investment in SWEET is                       Clean water is part of Finland’s coun-             launched,” says heidi fagerholm,
vices and solutions for custom-       Everybody needs clean water,          for municipal water management        research and      EUR 120 million over a period of four                  try brand. The benefits of a small coun-             Head of Research & Development and
ers. This is what customers expect    but it is a scarce resource. Expec-   as well as industrial water treat-    product devel-    years.                                                 try include relatively small circles:                Technology for Kemira.
                                                                                                                  opment pro-
nowadays.                             tations of high water qual-           ment. The state of our waters is      jects in com-       “Tekes plays an essential role. We are               experts from different fields know one
  SWEET is internationally            ity increase with environmen-         good, as is our reputation in envi-   panies and for    honored that Tekes has seen the signifi-               another. This enables different players,             the most progress has been made in the
focused, which means that it          tal awareness. In industry, for       ronmental care.                       34 projects in    cance of this project.”                                such as research institutes and compa-               further development of existing prod-
offers new avenues for small com-     example, closed water cycles are                                            research insti-                                                          nies, to collaborate with an open mind.              ucts. Examples of this include new types
                                                                                                                  tutes.
panies as well. We have from the      becoming more common.                 What challenges are related to                          sWEEt represents the core of Kemi-                                                                          of antiscalants and new-generation bioc-
beginning hoped that small and           Historically, the sewer system     developing the water business?         The total       ra’s strategy for many reasons. To begin               some of sWEEt’s projects are long-term,              ides as well as desalination.
medium-sized businesses would         is the invention that has affected    Developing markets suffer from        investment in     with, Kemira seeks new solutions for                   seeking new markets as well as new                     “The goal in desalination is to reduce
join the project.                     human health the most. Our stra-      the most critical shortages of        its water pro-    water-intensive industries.                            solutions. Other research projects aim at            costs and energy consumption. At the
                                                                                                                  gram is EUR
                                      tegic focuses include natural         clean water. In these markets,        90 million, of      “We used to focus on products, but                   faster commercialization.                            same time, we are extending the life
How do you see Kemira’s role in       resources and sustainable econ-       municipal water issues are usually    which Tekes       our approach has changed. We are now                      Altogether, SWEET has approximately               cycle of microporous filters known as
developing the water business?        omy, and water is an important        political, and market entry may       provides EUR      focusing on the customer and develop-                  30 projects in progress. The center                  membranes,” Fagerholm explains.
Kemira has a huge role. Tekes         natural resource which offers also    prove to be difficult.                40 million.       ing solutions to problems in the custom-               employs more than 200 water chemis-                    In shale gas production, the goal is to
                                                                                                                  The compa-
has made a considerable invest-       new business opportunities.             Challenges in Finland include       nies cover the    er’s process. Wherever we are creating                 try experts from around the world. The               develop more sustainable methods for
ment in the project, which is in                                            increasing cooperation among          rest.             something new, we are always close to                  project has already resulted in new busi-            separating the gas from the clay shale.
line with our strategy. As a pub-     What kind of projects and research    small and medium-sized busi-                            the customer,” Kerminen explains.                      ness for Kemira, through water chem-                 New chemicals improve the efficiency of
lic funding provider, we find it      does your water program enhance?      nesses in water issues. We need a                         Another reason is global and obvious.                istry products used in desalination pro-             the process and reduce its environmen-
more effective to provide signifi-    We want to bring together peo-        company like Kemira to lead the                           “It is the big picture related to water              cesses, for example.                                 tal impact. This benefits gas production
cant support to a few promising       ple and companies working with        development and create an inter-                        use. The reuse is a megatrend: there is a                 “The exact number varies as prov-                 in the United States and elsewhere.
projects than to divide the fund-     water. In addition, we want to        national network.                                       serious shortage of usable water.”                     jects are completed and new ones are                                            pirkko koivu

28•WAT E R L INK 3• 2 01 1                                                                                                                                                                                                              KEMI R A STAK EHOL D ER MAG AZI N E • 2 9
                                                                                                                                                         Formic acid, the simplest organic acid, is       ment, formic acid is a safer alternative to     With the introduction of Kemira DesinFix, a

WE pRoUdLY pREsEnt                                                                                                                                       chemically the same biodegradable sub-
                                                                                                                                                         stance that ants have produced in nature for
                                                                                                                                                                                                          many other acids for a variety of uses. It is
                                                                                                                                                                                                          used in the feed, textile, leather and chemi-
                                                                                                                                                                                                                                                          chlorine-free solution based on formic acid
                                                                                                                                                                                                                                                          and hydrogen peroxide, formic acid can even
                                                                                                                                                         millions of years. Friendly to the environ-      cal industries, to name just a few examples.    be used for water disinfection.




                                                                                                                                                                                                                                                                              Innovations in
                                                                                                                                                                                                                                                                              sustainability

Miraculous
                                                                                                                                                                                                                                                                             Kemira’s real competitive advantage
                                                                                                                                                                                                                                                                             in formic acid stems from its very
                                                                                                                                                                                                                                                                             wide and deep application knowl-




formic acid
                                                                                                                                                                                                                                                                             edge base. The goal is to have a new
                                                                                                                                                                                                                                                                             formic acid product coming to mar-
                                                                                                                                                                                                                                                                             ket almost every year.
                                                                                                                                                                                                                                                                                “We have been focusing on appli-
                                                                                                                                                                                                                                                                             cations and customer needs for three
the common red ant has it. The both-                  a wide range of industries improve their    way F1 is its minimal impact on the                                                                                                                                        decades,” says Marjo Luoma.
ersome nettles have it. Their sting is                process to become safer, more sustaina-     environment compared to other de-icer                                                                                                                                         Currently the newest products are
caused by a simplest organic acid, for-               ble and smarter with water usage.           products because it is based on formic                                                                                                                                     Tanfor A which improves the effi-
mic acid. Though its existence has been                 “The main target of our development       acid,” says Luoma.                                                                                                                                                         ciency of soy bean oil epoxidation
known for centuries, only recently has                work is either to replace more hazardous      With its roots in the agriculture and                                                                                                                                    and Tanfor A-15 for the leather and
its implications been understood.                     products with formic acid products or to    farming industry, formic acid based                                                                                                                                        textile industries.
                                                      improve customers’ processes,”                         products are still the standard                                                                                                                                    Tanfor A-15 is a rapidly biode-
formic acid has become a significant                  says marjo luoma, direc-            “Minimal           for feed acidification to pre-                                                                                                                                  gradable formula that can be used
champion of modern industries. It is                  tor of Kemira’s Formate prod-                          serve feed and its raw materials                                                                                                                                for pickling and
                                                                                          impact on
used in the feed, textile, leather and                uct line.                                              in the European feed industry.                                                                                                                                  dye fixing. The
chemical industries, to name just a few                 “The core benefit and the          the envi-            Kemira has been continu-                                                                                                                                     Tanfor prod-
examples. In September 2011, Kemira                   real foundation for all of the       ronment           ously improving its formic acid                                                                                                                                 ucts deliver          ”SWEET
celebrated its 30th year of formic acid               applications we have devel-           is based         products. Their user-friend-                                                                                                                                    such high per-        examines
at its production site in Oulu, Finland.              oped is the fact that formic        on formic          liness has been enhanced by                                                                                                                                     formance that         how to use
Three decades ago, the need for year-                 acid is the simplest organic
                                                                                             acid.”          reducing corrosiveness and                                                                                                                                      they can be used
                                                                                                                                                                                                                                                                                                   biomass to
round livestock fodder was the key busi-              acid. It consists of three simple                      odor. AIV Nova and AIV Ässä,                Formic acid can be used in                                                                                          effectively with
ness driver as Finnish farmers struggled              elements – carbon, oxygen and                          the newest products for silage              1. Silage preservation and feed acids for preserving     4. In the pharmaceutical industry in the production        reduced dosage
                                                                                                                                                                                                                                                                                                   produce
to feed their animals.                                hydrogen – that are found everywhere in     preservation, are good examples of suc-                   feed and its raw materials.                              of a number of key ingredients, such as insulin,        levels, generat-      formic
   Still today, silage preservation at farms          nature.”                                    cessful non-corrosive products well                    2. In the dying processes of textiles or leather as a       antibiotics, vitamins, and enzymes.                     ing greater cost      acid.”
is an important application area of for-                Kemira produces potassium formate         accepted by farmers. Other additives,                     safe pH control agent.                                5. In the production of formates such as potassium         efficiency for
mic acid where Kemira remains the big-                from formic acid, for example, which is     such as nutrients, can also be included                3. In many different production processes in the            formate, the basis of Kemira’s Clearway F1, the         customers. This
gest supplier world-wide. Yet three dec-              the basis of Kemira’s de-icing product      in the formula to further improve feed                    chemical industry. For example, in the production        leading runway de-icer.                                 also reduces the customer’s wastewa-
ades of development have introduced a                 Clearway F1, the leading runway de-icer.    quality.                                                  of the artificial sweetener aspartame and                                                                        ter loading.
variety of advanced applications, helping               “One of the main advantages of Clear-                                 randel wells                  different kinds of pesticides.                                                                                      Formic acid is also being addressed
                                                                                                                                                                                                                                                                             by Kemira’s SWEET activities where
30 years of Kemira formic acid                                                                                                                                                                                                                                               the focus is on how to use biomass
                                                                                                                                                                                                                                                                             to produce formic acid. “There are
                                                                                                                                                                                                                                                                             many different processes under
1920s                        1950                     1980s                   1981                    1987                       1990s–2000s             1995                        2002                         2008                        2011
                                                                                                                                                                                                                                                                             development that use biomass as
Finnish state decides to     Decision made to build   Fertilizer production   Kemira and Valio Oy     Kemira builds second       Kemira expands its      Third production line       Fourth production line       Fifth production line for   Kemira boosts pro-
                                                                                                                                                                                                                                                                             a sustainable raw material,” notes
invest in domestic pro-      a fertilizer plant in    decreases with drops    join forces and began   production line for for-   offering and distri-    for formic acid is added.   for formic acid is added.    formic acid is added.       duction to more than
                                                                                                                                                                                                                                                                             Luoma. “We are working on develop-
duction of fertilizers for   Oulu. Several expan-     in demand and profit-   production of formic    mic acid.                  bution network world-                                                                                        100,000 tons per year.
                                                                                                                                                                                                                                                                             ing processes to separate formic and
agriculture.                 sions projects in the    ability.                acid.                                              wide.
                             1950s–1960s.                                                                                                                                                                                                                                    other acids from these large-volume
                                                                                                                                                                                                                                                                             side streams coming from biomass
                                                                                                                                                                                                                                                                             processes.”

30 •WAT E R L INK 3• 2 01 1                                                                                                                                                                                                                                     KEMI R A STAK EHOL D ER MAG AZI N E • 3 1
                 nUMERoLogY


                        staBLE REsULt In tURBULEnt tIMEs                                         pREss RELEasEs                                                                  KEMIRa gRoUp REVEnUE EUR MILLIon                                                       KEY fIgUREs
                        Kemira held a well-attended        be very strong. Profits from the      JANUARY 2011               MAY 2011                   SEPTEMBER 2011              560
                                                                                                                                                                                                                                                                            MEUR            Q3/2011          Q3/2010          2010
                        capital Markets Day* in Septem-    business have more than tripled                                                                                         540
                        ber. The main theme, together      compared to 2010.                                                                                                                                                                                                Revenue         558.3            554.4            2160.9
                                                                                                 Jan 13 Kemira              May 3 Kemira Oyj’s         Sept 7 Kemira
                        with Kemira’s water chemistry         This time in the analyst           announces 5–15% price      interim report january-    announces price             520                                                                                      Operative,      40.8             42.5             162.3
                        strategy, was how well Kemira is   interview Rauli juva, an analyst      increases for its paper    March 2011: Operative      increases for hydrogen                                                                                               EBIT
                                                                                                                                                                                   500
                        prepared for the possible slower   from Nordea, will give his com-       chemicals.                 EBIT improved notably.     peroxide in EMEA.
                                                                                                                                                                                                                                                                            Operative.      7.3              7.7              7.5
                        growth period. The main impli-     ments on Kemira’s performance                                                                                           480                                                                                      EBIT. %
                                                                                                                            May 9 harri Kerminen       Sept 15 Kemira
                        cations for Kemira’s business in   in the first nine months of 2011,     FEBRUARY 2011              opens The NASDAQ           Oyj: Riikka Timonen         460                                                                                      EPS (EUR)       0.21             0.23             0.73
                        such a scenario would be, in the   expectations for the coming                                      Stock Market in New        appointed Director,         440                                                                                      capEx excl.     37.3             46.6             107.8
                        Paper segment business, lower      quarters and what he considers        Feb 3 Kemira announ-       York.                      Sustainability.                      Q109 Q209 Q309 Q409 Q110 Q210 Q310 Q410 Q111 Q211 Q311                          Acquisitions
                        visibility and declining demand.   to be Kemira’s most important         ces price increases for
                        In the Municipal & Industrial      valuation drivers.                    its acetates.              May 19 Kemira              Sept 30 Oil & Gas now                                                                                                cash flow       56.7             6.6              168.6**
                                                                                                                            announces 5–20% price      present in Dubai.                                                                                                    after
                        segment, demand would remain
                        stable and prices for key raw
                                                              At the moment there are 46%
                                                           (46%) buy, 23% (23%) hold and         Feb 18 Kemira to build     increases for its paper                              opERatIVE EBIt EUR MILLIon                                                                 investments
                                                                                                 two new coagulant          chemicals.                                                                                                                                      Gearing,        35               43**             39**
                        materials would decline. Slower    31% (31%) sell recommenda-
                                                                                                 plants at Bayer sites in                              OCTOBER 2011                 45                                                                                      %, end of
                        growth would have a minor          tions on Kemira shares among          Europe.                                                                                                                                                                    period
                        impact on the current business     research analysts (the figures                                   JUNE 2011                  Oct 13 Kemira sold           40
                        of the Oil & Mining segment but    for the are in parentheses). See                                                            Galvatek to Folmer                                                                                                   Equity ratio,   52               52**             54**
                                                                                                                                                                                    35                                                                                      %, end of
                        delay some of the future growth    the history graph of Kemira’s         MARCH 2011                 June 1 New R&D             Equity Fund I Ky.
                                                                                                                                                                                                                                                                            period
                        projects.                          ratings below.                                                   center opens in São                                     30
                           Kemira’s performance after         Kemira started to webcast          Mar 11 Kemira chem-        Paulo.                     Oct 17 Kemira Oyj:                                                                                                   Personnel,      5033             4985             4935
                                                                                                                                                                                    25                                                                                      end of period
                                                                                                 Solutions announces                                   Production of poly-
                        the first nine month of 2011       its result releases in the third
                                                                                                 price increases.           June 9 Kemira Oyj:         aluminium chloride           20
                        have been stable. Organic          quarter 2011 results. View the                                   Damage claim for           restarted in Krems,
                        revenue growth was 6% and op-      webcast of the press and analyst      Mar 22 Kemira Oyj:         Kemira chemicals           Austria.                     15
                        erative EBIT was slightly higher   conference at www.kemira.com/         The Annual General         Oy for violations of                                            Q109 Q209 Q309 Q409 Q110 Q210 Q310 Q410 Q111 Q211 Q311                                                  ** Includes Tikkurila until March 25, 2010
                        than in 2010. The performance      investors, under the headline Q3      Meeting approved EUR       competition law.           Oct 26 Kemira has
                        of Kemira’s minority-owned jV      Interim Report.                       0.48 dividend.                                        moved to a new water
                        Sachtleben, a producer of tita-                                                                     June 13 change in          treatment chemicals       MId tERM fInancIaL taRgEts
                        nium dioxide, has continued to                                           Mar 31 Kemira Oyj has
                                                                                                 sold all its shares in
                                                                                                                            Kemira’s Municipal &
                                                                                                                            Industrial segment’s
                                                                                                                                                       plant in Tallinn,
                                                                                                                                                       Estonia.
                                                                                                                                                                                                                                                                      oWnERsHIp
                                                                                                 Tikkurila Oyj.             management.
                                                                                                                                                       Oct 27 Kemira sells
                                                                                                                                                                                  •	Growth	in	revenues           •	Cash	flow	after	CAPEX	                                   Oras Invest Oy 18.2%                     Non-Finnish owners,
                                                                                                 Mar 31 São Paulo           June 30 Kemira             canadian hydrogen            Mature markets > 3%            and dividend > € 0M                                      Solidium Oy 16.7%                        incl. nominee-registered
                                                                                                 receives center for        Oyj signed EUR 300         peroxide plant to            Emerging markets > 7%        •	Gearing	<	60%                                            Varma 7.5%                               institutions 13.7%
                                                           Tero huovinen is Kemira’s Director,   R&D focusing on water      million revolving credit   Evonik.                    •	Earnings	before	interest	                                                               Ilmarinen 5.2%                           households 16.2%
                                                           Investor Relations,                   chemistry.                 facility.                                               and taxes (EBIT),                                                                       Other Finnish inst.20.4%                 Kemira 2.1%
                                                           t. +358 (0)50 4099 373                                                                      Oct 27 Kemira Oyj:           % of revenue > 10%
                                                                                                                                                       Wolfgang Büchele has
                                                                                                 APRIL 2011                 JULY 2011                  been appointed Kemi-
                                                           *Presentations available in                                                                 ra Oyj’s President and
                                                           kemira.com/investors.                 Apr 8 Kemira’s Envi-       July 8 Kemira Oyj:         cEO following harri       oMx HELsInKI                                                           KEMIRa
                                                                                                 ronmental Report 2010      Financial reporting        Kerminen’s retirement.
                                                                                                 published.                 schedule for the year                                10000*                                                                 15
ALEKSI NIEMELÄ




                                                                                                                            2012.                      Oct 27 Kemira Oyj’s
                                                                                                 Apr 13 Kemira an-                                     interim report january-
                                                                                                 nounces price increase     July 14 Kemira an-         September 2011:
                                                                                                 for Formic acid.           nounces price increase     Stable performance.
                                                                                                                                                                                                                                                        12
                                                                                                                            for Acetate based
                                                                                                 Apr 28 Kemira Oyj has      De-icers.                  Oct 27 hannu
                                                                                                 received a damage                                     Virolainen appointed       8000*
                                                                                                 claim for violations of    July 28 Kemira Oyj’s       President, Municipal &
                                                                                                 competition law.           interim report january-    Industrial.                                                                                      9
                                                                                                                            june 2011: Profit
                                                                                                                            before tax improved,       Oct 31 Kemira’s
                                                                                                                            guidance unchanged.        desalination solutions
                                                                                                                                                       reduce costs in china.
                                                                                                                                                                                  6000*                                                                 6
                                                                                                                                                                                          January 2011                                  November 2011        January 2011                                                 November 2011



                 32 •WAT E R L IN K 3• 2 01 1                                                                                                                                                                                                                                  KEMI R A STAK EHOL D ER MAG AZI N E • 3 3
                                                                                                                                                                                                                                                                                                                                     Kemira presents its know-how, products, expe-

nUMERoLogY                                                                                                                                                                                                                   BUBBLIng UndER                                                                                          riences and ideas in different events, shows and
                                                                                                                                                                                                                                                                                                                                     exhibitions all around the world. here is a pick of
                                                                                                                                                                                                                                                                                                                                     a few interesting events, either past or becoming.




                                                                                                                                                                                                                             see you around!
Each issue of WaterLink contains an interview with an analyst themed on Kemira.


Q&a: Rauli Juva, Nordea                                                                                                                                                                                                                                                          third time and showcased Provian products, used       leading chemicals companies, including Kemira.
could you comment on Kemira’s                                                      When talking with your clients (i.e., inves-                                                                                                                                                  for meat shelf-life extension and food safety;        Kemira showcased solutions for both for munici-
                                                                                                                                                                                                                                                                                 Probake products used for bakery shelf life           pal and industrial water treatment, including
performance so far 2011?                                                           tors) about Kemira, is the Kemira story
                                                                                                                                                                                                                                                                                 extension as well as Progusta products which are      products	such	as	flocculants,	organic	and	inor-
Kemira has managed the increasing raw material                                     today easier to “sell” than say two to three
                                                                                                                                                                                                                                                                                 used	for	acidification	and	flavoring.                 ganic coagulants, defoamers, biocides, antisca-
prices relatively well with Q3 showing an expected                                 years ago? 
                                                                                                                                                                                                                                                                                                                                       lants and products for sludge treatment and color
margin recovery after Q2. However the sudden                                        Yes. The clear strategy focus on the water
                                                                                                                                                                                                                                                                                 6th World Water Forum                                 removal.
demand weakness in Q4 was disappointing and in                                     business, which offers solid growth poten-
                                                                                                                                                                                                                                                                                 Marseille, March 12–17, 2012
addition to the more temporary factors indicates                                   tial for decades, along with the shift to a
                                                                                                                                                                                                                                                                                 The world’s largest meeting around water, World
that Kemira currently suffers more than expected                                   less cyclical company with bet-
                                                                                                                                                                                                                             U.s.                                                Water Forum, has since 1997 mobilized creativity,     India
from the lower volumes in pulp and paper industry.                                 ter pricing power as discussed                                                                                                            Association of Water Technologies Exposition        innovation, competence and know-how in favor          10th International Exhibition and Conference on
                                                                                   above, has made Kemira a bet-                                                                                                             (AWT 2011)                                          of water. Kemira will be present in Marseille         Pulp and Paper Industries, PAPEREX 2011




                                                                                                                                                                                              J OA N N A M O O R H O U S E
do you think the water chemistry strategy has made                                 ter investment story. Of course,                                                                                                          Atlanta, Sept 14–17                                 this year together with a network of top Finnish      New Delhi, Dec 10–13
Kemira less cyclical and exposed to market volatility?                             this is supported also by the                                                                                                             Kemira’s theme for this key show for the North      cleantech companies, Cleantech Finland, and a         Paperex 2011 showcases the best products and
 Definitely yes. Although the Paper segment is still                               improved financial perfor-                                                                                                                American chemicals industry was built around        number of other Finnish companies.                    services in the paper industry. The event brings
somewhat cyclical, even there the mix has changed                                  mance, all of which shows                                                                                                                 Solutions that grow with your industrial water                                                            together industry professionals and experts to
and is changing towards less cyclical end-markets                                  that the current strategy is                                                                                                              needs, and the Kemira team highlighted its Kem-                                                           discuss strategies, available opportunities and
and the demand in other segments is more steady.                                   working.                                                                                                                                  Guard Antiscalants, line of food Grade defoamers,                                                         challenges in the paper and pulp industry. It also
Kemira’s own efforts in improving the pricing vs.                                                                                                                                                                            as well as development efforts to create more                                                             opens up avenues for international trade and
raw material costs changes have also helped reduce                                 What are your expectations for                                                                                                            sustainable biocide chemistries.                                                                          business opportunities for the exhibitors.
earnings volatility.                                                               Kemira’s performance going
                                                                                   into, 2012?                                                                                                                               Water Quality Technology Conference (WQTC)
What do you consider as Kemira’s most                                              I expect to see earnings                                                                                                                  Phoenix, Nov 13–16
important valuation drivers?                                                       growth, driven especially by                                                                                                              The AWWA Water Quality Technology Conference
 From an equity investor’s point of view I see                                     the Municipal & Industrial                                                                                                                and Exposition (WQTC) helps thousands of water
the EBIT margin improvement towards the tar-                                       unit’s improving pricing. The                                                                                                             quality professionals from across the globe keep
geted 10% and the ability to tap into the growth                                   Paper division is clearly the                                                                                                             up to date with the latest research, regulations,
                                                                                                                                                                                                                             and technological advances for keeping drinking
in emerging markets as the key drivers in the near                                 risk factor as it is exposed to a
                                                                                                                                                                                                                             water safe.
term.                                                                              potential further slowdown in
                                                                                   the economy.
                                                                                                                                                                                                                             Informex USA 2012 
                                                                                                                                                                                                                             New Orleans, Feb 14–16, 2012

   anaLYst EstIMatEs Q1 2010 – Q3 2011                                                                                                                                                                                       Informex is the leading event in the global fine,
                                                                                                                                                                                                                             custom and specialty chemical industries. Kemira
      2400                                                                                             8,60%                                                                                                                 is attending the show together with Alcan Inter-
      2350
      2300                                                                                             8,10%                                                                                                                 national Network U.S.A. LLC.
      2250
      2200
      2150
                                                                                                       7,60%                                                                                                                                                                                                                           Brazil
      2100
      2050
                                                                                                       7,10%                                                                                                                                                                     china                                                 Brazilian Pulp and Paper Technical Association
      2000                                                                                             6,60%                                                                                                                 france                                              2011(7th) China International Exhibition on           (ABTCP) in São Paulo, Brazil
             4/10 5/10 7/10 8/10 11/10 12/10 2/11 4/11 5/11 7/11 8/11 9/11 10/11 11/11                          4/10 5/10 7/10 8/10 11/10 12/10 2/11 4/11 5/11 7/11 8/11 9/11 10/11 11/11
                                                                                                                                                                                                                             Food Ingredients Europe 2011                        Water Treatment Chemicals, Technologies and           São Paulo, October 3–5
                   Sales FY 2011                    Sales FY 2012                                              Operative EBIT=%, FY 2011                     Operative EBIT=%, FY 2012                                       Paris, Nov 29–Dec1                                  Applications                                          Some 2,000 people visited Kemira stand at the
                                                                                                                                                                                                                             Fi Europe brings together the world’s leading       Shanghai, Nov 7–9                                     44rd ABTCP congress in São Paulo. ABTCP is the
   Disclaimer: The data in the graphs has been issued by Vara Research GmbH for information purposes only and is not intended to constitute investment advice. It is based on estimates and
   forecasts of various analysts regarding revenues, earnings and business developments of the relevant company. The company did not participate in the compilation of the estimates and                                     food and beverage suppliers, R&D, production        As one of the most specialized exhibitions, the       meeting point for industry professionals and it
   it does not endorse them. Such estimates and forecasts cannot be independently verified by reason of the subjective character. Vara Research GmbH gives no guarantee, representation or                                   and marketing specialists. Kemira’s ChemSolu-       annual China International Water Treatment Che-       provides an excellent opportunity for Kemira to
   warranty and is not responsible or liable as to its accuracy and completeness.
                                                                                                                                                                                                                             tions Food team participated in the show for the    micals exhibition is becoming a key event for         communicate about our products and services.

34•WAT E R L INK 3• 2 01 1                                                                                                                                                                                                                                                                                                   KEMI R A STAK EHOL D ER MAG AZI N E • 3 5
aVEc




                             T h e co m p e l l i n g g re e n



                             challenge
                             Wise energy use is among the
                             greatest challenges of our time. How
                             can we ensure energy for everyone?
                             When Elina Engman began her
                             studies in the early 1990s, energy
                             was anything but topical.
                             tExt pIRKKo KoIVU · PhOtOS MaREK saBogaL




36•WAT E R L INK 3• 2 01 1                                              KEMI R A STAK EHOL D ER MAG AZI N E • 37
aVEc




                                                                                                                  5
                                                     the more interested consumers are in sustaina-                                  It is obvious that Engman is enthusiastic about
                                                     ble development, the more they need to know what                             her job. When asked, she lists several reasons for her
                                                     kind of ecological footprint products have in terms of                       work being particularly rewarding: wonderful col-
                                                     manufacture and energy.                                                      leagues and the opportunity to always learn some-
                                                        “Companies are already being asked these ques-                            thing new, to begin with. She also has the opportu-
                                                     tions,” says elina engman, Vice President of                                 nity to see, on a concrete level, how energy is linked
                                                                                                                   FACTS
                                                     Energy at Kemira.                                                            to Kemira’s finances, funding, environmental work
                                                        “Let’s take these leather shoes,” she says, pointing     Your favo-      and communications, for example.
                                                     at her and my shoes.                                       rite drink?          “Energy is related to everything and concerns eve-
                                                                                                                Tap water.


                                “Industrial custo-
                                                        “The leather has been tanned with formic acid. The                        ryone, companies and ordinary people alike,” she
                                                                                                                I also enjoy
                                                     formic acid has probably been manufactured in our                            says.
                                                                                                                a glass of good
                                                     Oulu plant. If consumers are aware of this, they want      red wine.            Engman’s work includes traveling to different parts


                                mers are already
                                                     to know what type of energy was used to manufac-                             of the world. She accumulates 50–100 travel days per
                                                     ture the formic acid.”                                      What book       year and has visited more than 30 of Kemira’s pro-
                                                                                                                did you read
                                                        Engman believes that companies will not be able to                        duction plants.
                                                                                                                last?


                                asking the same
                                                     avoid sustainability issues, such as energy efficiency.    Antti Tuuri’s        The more a plant consumes energy, the more likely
                                                     Quite the contrary, these issues will become even          centennial        Engman is to pay a visit.
                                                     more important. Kemira’s products are not directly         history of           “I always want to see the production side of things!


                                questions as
                                                                                                                the Finnish
                                                     intended for private consumers, but industrial cus-                          In addition to new perspectives, it gives me drive. It
                                                                                                                construction
                                                     tomers are asking the same questions.                      company Lem-      is great to see how proud people around the world
                                                        “Our customers in the paper industry, for example,      minkäinen.        are of their plants and how interested they are in


                                consumers.”
                                                     want to know what kind of energy was used to manu-                           energy efficiency. Many of the ideas I have heard on
                                                                                                                 Whom
                                                     facture a paper production chemical.”                                        these travels have already been implemented,” she
                                                                                                                would you
                                                        Kemira’s answer is carbon-free electricity gener-       bring with you    says.
                                                     ated by wind, nuclear, process or water power. And         to a deserted        In addition, Engman keeps in touch with stake-
                                                     the formic acid for our shoes? Kemira’s plant in Oulu      island?           holders and meets colleagues from other compa-
                                                                                                                My family.
                                                     will soon be powered by steam from a biopower                                nies. It is always useful to hear how issues have been
                                                                                                                Also, I have
                                                     plant. The formic acid is biodegradable and contains       wanted a dog      solved in other industries. She also participates in
                                                     no sulphur compounds.                                      for a long        the activities Cefic, the European Chemical Industry
                                                                                                                time, so I        Council, among other associations and organizations.
                                                                                                                would get one
                                                     With her team, Engman is responsible for ensur-
                                                                                                                before leaving
                                                     ing sufficient energy supply for Kemira’s production       for the island.   Engman was hired in 2005. At the time, electric-
                                                     plants. Purchasing decisions are made in collabora-                          ity and energy were not major topics. Energy con-
                                                     tion with production and sales: production lets her         Your favo-      cerns were even less trendy in the early 1990s, when
                                                                                                                rite means of
                                                     team know for what purposes energy is needed, and                            Engman began her studies at Helsinki University of
                                                                                                                transporta-
                                                     sales lets them know how much.                             tion?             Technology, specializing in power plant engineering.
                                                        Engman’s work is wide-ranging, as Kemira oper-          Bicycle and my       “I have always been interested in energy technol-
                                                     ates in around 40 countries and has over 100 produc-       own two feet.     ogy, particularly in the links between energy, society
                                                     tion plants. Each country has its own energy market,                         and the environment.”
                                                                                                                 What makes
                                                     and each plant needs different amounts and different       you happy?           Over the past couple of years, energy and the envi-
                                                     types of energy. In addition to electricity, Kemira pur-   Success           ronment have become major issues. Engman sees
                                                     chases oil and gas.                                        achieved with     this change especially in young people, including her
                                                                                                                others, and
                                                        “Energy is always local. It is produced and con-                          school-age children: they want to know the origin
                                                                                                                the important
                                                     sumed locally. From our headquarters in Helsinki,          people in my      of products, and they recycle. Adults are becoming
                                                     it is difficult to handle energy purchasing in North       life.             more aware as well. They discuss carbon footprints
                                                     America, for example. Because of this, we have local                         during coffee breaks and compare different heating
                                                     teams that work in agreed-upon ways.”                                        methods.

3 8 •WAT E R L IN K 3• 2 01 1                                                                                                         KEM I R A STAK EHOL D ER MAG AZI N E • 3 9
                                                                                                                                                                                                        “I have always been interested in energy
aVEc
                                                                                                                                                                                                        technology, particularly in the links between
                                                                                                                                                                                                        energy, society and the environment.”

                                                                                                                                                                                                           Engman’s friends and acquaintances often con-              The goal is to save approximately EUR 10 million
                                                                                                                                                                                                        sult her—not only because of her work and expertise.        by the end of 2012. About 20 of Kemira’s plants have
                                                                                                                                                                                                        They know her to be a “true believer” in energy effi-       been or will be reviewed during the 18-month period.
                                                                                                                                                                                                        ciency, as she puts it. Engman commutes by bus and          According to Engman, Kemira will focus on capi-
                                                                                                                                                                                                        subway. She makes sure that no one leaves the lights        talizing on the opportunities discovered during the
                                                                                                                                                                                                        on at the office when not needed, and she also mon-         reviews.




                                The leather of the boots has been tanned with formic acid that has probably been manufactured in our Oulu plant. Dress IvanaHelsinki, boots Seychelles/IvanaHelsinki.
                                                                                                                                                                                                        itors energy consumption at home, pulling the plug            The reviews have uncovered big and small ways
                                                                                                                                                                                                        on her children’s cell-phone chargers if left plugged       to save energy. The big ones include the opportu-
                                                                                                                                                                                                        in too long.                                                nity discovered at the Helsingborg plant in Swe-
                                                                                                                                                                                                           “Little choices and changes go a long way in energy      den, where efficiency was improved by increasing
                                                                                                                                                                                                        efficiency at home—in the shower, for example. A con-       the strength of peroxide in the production of coated
                                                                                                                                                                                                        siderable part of our daily energy consumption con-         sodium percarbonate, also known as ECOX. The
                                                                                                                                                                                                        sists of warm water that goes down the drain, literally.”   small ways include the opportunity at the Fray Ben-
                                                                                                                                                                                                                                                                    tos plant in Uruguay, where the reactions in chlorate
                                                                                                                                                                                                        In one area of life, however, Engman does not save          production were accelerated by raising the tempera-
                                                                                                                                                                                                        energy: exercising. She consumes her physical energy        ture of the feed liquid in the cells.
                                                                                                                                                                                                        in fitness classes and by running and playing golf. As
                                                                                                                                                                                                        a result of all this hard work, she looks fit and fresh.    In improving energy efficiency, the initial observa-
                                                                                                                                                                                                           “In terms of exercising, anything goes. I also like      tion and the ensuing change in thinking are often
                                                                                                                                                                                                        hiking, and I hunt moose and birds in the fall.”            enough. Changes that require little or no invest-
                                                                                                                                                                                                           Engman and her husband have three school-age             ment are the fastest to implement. Sometimes it is
                                                                                                                                                                                                        children. The family shares a love for the outdoors.        necessary to change an operating method or part
                                                                                                                                                                                                        The children are scouts, and the family loves to visit      of a process. Energy efficiency can also mean mak-
                                                                                                                                                                                                        their summer cottage and go boating in the Finn-            ing use of waste heat or be related to the use of
                                                                                                                                                                                                        ish Archipelago. That’s why all family members are          materials.
                                                                                                                                                                                                        interested in the state of the Baltic Sea.                     If one unit discovers an opportunity to save energy,
                                                                                                                                                                                                           “There have been little, delightful improvements.        the solution is copied, whenever possible, to be used
                                                                                                                                                                                                        You can fish for flatfish again, and bladderwrack is        by other production plants.
                                                                                                                                                                                                        back,” she points out.                                         Energy efficiency is also considered in purchases.
                                                                                                                                                                                                                                                                    When acquiring new equipment, the cheapest
                                                                                                                                                                                                        Engman feels that she can promote sustainability in         option is not always the most inexpensive one. The
                                                                                                                                                                                                        her work. Kemira’s energy strategy is in line with the      entire life cycle of the equipment must be taken into
                                                                                                                                                                                                        company’s way of thinking.                                  account, as well as the energy it will consume during
                                                                                                                                                                                                          “I think it’s wonderful that water, its efficient use     its life.
                                                                                                                                                                                                        and recycling are at the core of our strategy. Energy          Can Kemira still enhance the efficiency of its
                                                                                                                                                                                                        saving and energy efficiency go hand in hand with           energy use?
                                                                                                                                                                                                        Kemira’s strategy.”                                            “Certainly,” says Engman.
                                                                                                                                                                                                          Energy efficiency is not new at Kemira. For years            It also depends on energy prices. If they keep ris-
                                                                                                                                                                                                        now, the company has made every effort to save energy       ing, the company can reconsider solutions that are
                                                                                                                                                                                                        and use it more efficiently. The latest investment in       not currently profitable.
                                                                                                                                                                                                        this area is the E3 program, which was launched last           “There may be new directives, national or interna-
                                                                                                                                                                                                        year. The program is headed by jukka aarinen, sup-          tional ones. We may also develop new products and
                                                                                                                                                                                                        ported by steve mcpherson in North America.                 solutions that save energy.”

4 0•WAT E R L IN K 3 • 2 01 1                                                                                                                                                                                                                                                               KEM I R A STAK EHOL D ER MAG AZI N E • 41
                                                                                                                                                    cleantech Finland is an association of top    and communications related to cleantech

coMpanIons                                                                                                                                          companies and experts. It promotes the
                                                                                                                                                    visibility of Finnish cleantech companies
                                                                                                                                                                                                  Finland. Launched in 2008, the cleantech
                                                                                                                                                                                                  Finland program is intended to continue to
                                                                                                                                                    abroad. Finpro is responsible for marketing   at least 2015.




opening doors for clean technology
Cleantech Finland, a network of top Finnish environmental companies,
helps businesses reach the right target groups around the world.
t E x t J o H a n n a pa a s I K a n g a s -t E L L a ∧ P h O t O J o a n n a M o o R H o U s E


HULKKonEn:   “cleantech finland facilitates the growth             Santtu Hulkko-         VanHanEn: “for Kemira, Cleantech Finland offers an
of environmental business in Finland by bring-                     nen manages the        excellent opportunity to contribute to the develop-
                                                                   Cleantech Finland
ing together leading cleantech companies as well                                          ment of Finnish expertise in the field. Collabora-
                                                                   program at Finpro
as organizations supporting the cleantech business.                and heads a team       tion also makes us more effective in making environ-
Cleantech Finland is among the most important pro-                 of eight. According    mentally friendly options available to the rest of the
jects in Finpro’s history, and it has immense national             to Hulkkonen, the      world.
                                                                   cleantech sector
significance. The network consists of 80 member com-                                         We seek to participate in water-related events and
                                                                   has great growth
panies and 20 other partners.                                      potential and offers   programs, especially in our key markets. Cleantech
  The project aims to establish Finland as the world               an opportunity to      collaboration also brings delegations from developing
leader in cleantech. We organize events that increase              strengthen colla-      markets to Finland.
                                                                   boration among
our member companies’ visibility. We also invest in
                                                                   various players.
electronic networking and serve as a marketing com-                                       cleantech finland maintains regular contact with its
munications partner for Finnish companies abroad.                  Arja Vanhanen,         member companies, helping them find new ways to
                                                                   Kemira’s Director of   improve visibility and create contacts. There are sur-
                                                                   Product Marketing,
at the beginning of 2012, Cleantech will launch                                           prisingly many ways to participate, and we try to
                                                                   is looking for new
SOLVED, which integrates cleantech companies, cus-                 ways for Kemira to     choose the options that work best for us.
tomers and media as well as problems and solutions                 contribute to clean-     Collaboration brings us visibility in forums and
into a dynamic online expert service. The service will             tech collaboration.    media that are important to us. In some cases, we
                                                                   She is preparing
be used to channel experience, and it will also pro-                                      would not have the resources to take part on our own,
                                                                   for the 6th World
vide information for buyers, suppliers and investors.              Water Forum, which     but the network makes participation possible.
This one-stop shop can be used to promote Finnish                  will be held in Mar-
water expertise internationally.                                   seilles, France in     We appreciate the way in which Cleantech Finland
                                                                   March 2012. Kemira
  Finland has a great deal of top expertise in envi-                                      has strengthened its organization in growth markets.
                                                                   will share Finland’s
ronmental issues, and makes considerable invest-                   pavilion with Clean-   Cooperation with ministries, government officials
ments in competence development. Collaboration                     tech Finland at the    and organizations enables companies to make a dif-
enhances networking, enabling partnerships with top                event.                 ference, even on a high level. Cleantech Finland cre-
players in developing markets. This will keep Finland                                     ates national and international networks as well as
in the forefront of development.                                                          opportunities for networking among member com-
                                                                                          panies.
the brand of Cleantech Finland already has incredi-                                          Finpro’s role as the administrator of Cleantech Fin-
ble value. It attracts international attention weekly,                                    land comes naturally. Finpro opens doors for Finn-
even daily. Finland is among the five leading cleantech                                   ish companies abroad and puts them in contact with
countries in the world and has received considerable                                      local decision-makers. Finpro’s extensive expert
visibility through Cleantech Finland.                                                     organization helps Kemira see the future from the
  Kemira has actively contributed to Cleantech Fin-                                       perspectives of different markets. In Finpro, we have
land’s operations and strategy. This cooperation                                          a reliable partner that regularly offers us opportuni-
strongly supports Kemira’s water-focused strategy.”                                       ties to export our expertise.”



4 2•WAT E R L INK 3• 2 01 1                                                                                                                                              KEM I R A STAK EHOL D ER MAG AZI N E • 43
                               When Elina Engman became Vice President of Energy at
                               Kemira in 2005, energy saving was not a topical issue.
                               Now it has become one. Industrial customers are as inter-
                               ested as consumers are in the quality and origin of energy.
                               Our interview with Engman begins on page 36.




                               In this issue ...
                               Creating the future
                               Büchele believes in curiosity p. 6
                               Bioethanol from Brazil
                               Energy from sugar cane p. 8
                               No paper without water
                               Water is vital for the forest industy p. 12




4 4 •WAT E R L INK 3• 2 01 1

				
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