“Energy has become trendy”

Creating the future

Büchele believes in curiosity p. 6

Bioethanol from Brazil

Energy from sugar cane p. 8

No paper without water

  STAKEHOLDER MAGA ZINE 3·2011 Water is vital for the forest industry p. 12









High-quality chemicals

make strong board

PAGE 20



Why is Tekes

“Energy has interested in water?

PAGE 26





become trendy” Cleantech Finland

opens doors for

Elina Engman clean technology

PAGE 42

WATER makes life possible and offers sweet water is snow or ice. Only 1 percent of petitive asset, and consumers are already



MY VIEW immense business opportunities. Sweet water

constitutes only 2.5 percent of the world’s

the world’s water resources is water that can

be used untreated. A small water footprint

paying more attention. To some extent, polit-

ical decisions also support the consumption of

water resources, and more than half of this will become an increasingly important com- energy-efficient and water-efficient products.









nergy and water are closely intercon- “The accelerating pace

of industrialization in

nected. Energy is needed for making use

of water, and water is used to produce



developing markets

and transfer energy. Some of the con-

sumption is difficult for the end user to

see or realize, because it is integrated

into various processes. In practice, how-

is increasing water

ever, all industries need water in their consumption, and water

prices are reaching

production processes—for cooling or

cleaning, for example.



new heights.”

Technological development, restrictions on energy use and

increasing interest in the water footprint have steered industry

toward more ecological production. Prime examples of this are the

manufacture of paper and cardboard and the production of pulp

in Finland. Over the past five decades, the latter has more than tri-

pled and the former has increased more than fivefold. Over the

same period, wastewater loading from the pulp and paper indus-

try has decreased to a fraction of what it used to be. Solid-particle

loading, for example, has declined by 97 percent.



In the 1970s, manufacturing a ton of pulp required 250 cubic

meters of water. Today, a tenth of the water is enough. The amount

of water required to produce a ton of newsprint has also decreased

by nine-tenths, from 150 cubic meters. National water programs

in the forest industry and other similar endeavors have enhanced

this development (Read more: No paper without water on page 12.).

Responsible use of scarce resources is a global necessity. Seven

billion people need clean water. Moreover, the accelerating pace

of industrialization in developing markets is increasing water con-

sumption, and water prices are reaching new heights.

Kemira’s expertise improves the availability of water. We know

how to treat water and how to control chemical phenomena in

industrial processes. This understanding and application of chem-

istry makes factories more cost-efficient. There is more water

for everyone when water is used wisely and treated and recycled

appropriately.

Mikael Svedman

Vice President, R&D and Technology, Paper









MAREK SABOGAL

2•WAT E R L INK 3• 2 01 1 KEMI R A STAK EHOL D ER MAG AZI N E • 3

KEMIRA sponsored the 2011 PPI (Pulp & Paper Inter- gium, in November. This year’s winner of the Water work done in improving efficiency in water quality related to the management of water quality and



contEnt national) Awards for pulp and paper industry com-

panies. The winners of the ‘the chemical forest

Efficiency Award was Pio PAPPEL International’s unit

in Prewitt, the United States. “The Water Efficiency

and quantity management at pulp and paper mills.

We greatly appreciate having the honor of host-

volume are at the core of our strategy”, said Ken-

neth Nystén, SVP, head of Paper’s Printing & Writ-

industry Oscar’ were announced in Brussels, Bel- Award is awarded in recognition of development ing this award because products and applications ing customer segment, at the awards ceremony.









6

4

1







3









5









SANNA MANDER

2









GREEN, BLUE, GRAY. Producing each copy of WaterLink or a similar magazine consumes approximately one liter

of water. This is its blue water footprint — the amount of water that evaporates during paper manufacture. The

Water Footprint Network’s model also includes those for green and gray water. PAGES 12–19





”For all participants, The future is here

The baton of Kemira’s strategic future is

Nanjing calling

China is topical. Next summer, Kemira will

Collaboration adds value

When Unimin began collaborating with

water is a valuable 1 being passed from Harri Kerminen to Dr. 3 open a new production plant in the Nan- 5 Kemira, it wanted to increase its market



resource that requires

Wolfgang Büchele in April. “I believe in curiosity; jing Industrial Park. This local focus allows for share in South America. The minerals company has

a curious attitude to people and things accelerates customized solutions and short transport times. now reached its goal while also improving its pro-



good management.

personal development,” says the new CEO. page 9 fitability and product quality.

page 6 page 22



Our goal is to reduce Bioethanol boom Crucial paper chemistry Tekes chose SWEET

the make-up water Sugar cane can also be used for producing

2 bioethanol, an important form of rene-

High-quality chemicals are essential for

4 the German company Weig-Karton, one of 6

Tekes is one of the main financiers of

J OA N N A M O O R H O U S E









SWEET, the Center of Water Efficiency Excel-

requirement in the wable energy. Kemira’s KemTalo Floc S technology

enhances the safety and efficiency of the produc-

the leading European manufacturers of recycled

carton board. Its strong and durable products have

lence. Director General Veli-Pekka Saarnivaara tells

us why now is the time to invest in water.

thermal bitumen tion process. excellent weight properties. page 26



recovery processes by

page 8 page 20

An attractive

approach

30 percent.”

PS. Waterlink was awarded a silver medal in the international “Pearl Awards” show of the Custom Content Council in October in the category of “Best redesigns”.

The clear strategy focus on the water

business offers solid growth potential for WaterLink is a magazine PRODUCTION: Markkinointiviestintä Dialogi Ltd. 7738. PAPER: UPM Fine 120 g/m2 and Edixion 250 g/m2.

C U RT I S CO M E AU









for Kemira’s stakeholders, www.dialogi.fi. EDITORS: Pia Sievinen and Arja Kulmala. COVER PHOTO: Marek Sabogal. TRANSLATIONS: AAC

decades and has made Kemira a better SUBIR BhATTAchARjEE, published in Finnish and English three times a year. PRODUCER: Tarja Sinervo. ART DIRECTION: Jesper Vuori. Global. Please send your feedback to marie.lundgren@

investment prospect. Q&A: Rauli Juva.

PAGE 10 PUBLISHER: Kemira Oyj, www.kemira.com. Editor in CREATIVE DIRECTOR: Anneli Myller. SALES DIRECTOR: kemira.com. Subscriptions and changes of address can

page 34 Chief: Marie Lundgren, tel. +46 42 17 11 19. Maarit Pojanluoma. PRINTED BY: Forssa Print. ISSN 1797- be made at: www.kemira.com/media.









4 •WAT E R L INK 3• 2 01 1 KEMI R A STAK EHOL D ER MAG AZI N E • 5

Dr. Büchele (PhD, chemistry) has worked over 25 strategy in service of clean water and solving cus- *For each response to the survey, Kemira donated



BRIEfIng: In HoUsE years in chemical industries around the world.

he has also been a member of Kemira’s Board

tomer problems. Enable Kemira and its people

to grow into a leading water chemistry company

3 euros to Plan International to support children’s

right to clean water, health and development

of Directors since 2009. Goal? To foster Kemira’s worldwide. Motto? “Learn from the past”. through practical projects in different countries.









Learn from the past,

create the future

the baton of Kemira’s strategic future is being

passed to Dr. wolfgang büchele starting April

2012. harri kerminen has guided Kemira

through some significant strategic changes. What

are Büchele’s views on water chemistry going for-

ward? What kinds of themes occupy his thoughts

as he prepares for his new role?



REgIonaL spEcIfIcs “Having lived in different

European countries and China, I don’t believe in

‘one glove fits all’ solutions. Clean water is needed

everywhere but there are significant regional dif-

ferences in the nuances. For example, in water-









C A J S A H O LG E R SS O N

rich Europe, the focus is mainly on sustainability

issues, whereas many emerging markets struggle

with environmental challenges created in the past

as well as with the task of making clean-enough

drinking water available to all.”



LEaRnIng and dEVELopIng “The past is a valua-

ble resource that can teach us many lessons, even

though our eyes are firmly fixed on the future. I also

believe in curiosity; a curious attitude to people and

A few words of praise

Reliable, punctual and easy to do busi- feedback was also very positive in the ing a good, continuous dialogue about

things accelerates personal evolution. It is impor- ness with... These were some of the European Municipal customer segment. customer needs. Our sales organization

tant never to fall into the arrogance trap and think words customers used to describe “Customers perceive us as a reliable will systematically produce more infor-

we have it all covered. Continuous learning and Kemira in a survey* carried out during supplier with high quality people and mation on customers’ views and market

improvement, in close cooperation with our cus- May and June. A total of 789 customers application know-how. In addition, we needs as input for new product develop-

tomers, is what leads to discoveries and solutions.” responded to the worldwide survey, at a discovered clear development needs.” ment,” says Goudappel.

response rate of 27 percent. One of the areas, where customers In an optimal situation, the innova-

InspIRIng pEopLE “Businesses and processes can “We are delighted at the high response would like us to improve our operations tion process rapidly converts custom-

be reproduced anywhere, people are unique. rate,” says päivi jokinen, Kemira’s is the processing of complaints. Actions ers’ needs into new applications and

Empowering individuals and teams to shine in Executive Vice President of Marketing are already under way to set clear guide- products that solve existing challenges.

their full potential is an absolute must if you wish and Communications. lines for complaint handling across the Customers’ specific needs and future

to succeed. Key strategic changes have been made “We received positive feedback about organization. requirements must also be examined

at Kemira in the past years. I have been partici- ease of cooperation, quality and func- Innovation was another develop- more closely.

pating in this process through my membership in tionality of our products and punctual ment need. Customers feel that Kemira “In 2012, we will focus on 10 new

the Board. My role now is to foster this new strat- deliveries. Our customer relationships has the capabilities to be an innovative application areas for which we are cur-

egy and help Kemira grow with and for its custom- rest on a firm foundation, and we will company in water chemistry, but is not rently developing strong value proposi-

ers. Our solutions are a combination of people and continue to develop our activities based bringing enough innovations to the mar- tions. I believe that, combined with well-

chemistry. It’s my task to ensure that it is the win- on the customer feedback. One of the ket today. prepared and clear communication, this

S U S A N N A K E K KO N E N









ning combination for our customers.” next steps is regional action planning “We are building a strong foundation gives us firm ground to call ourselves an

marikka nevamäki with sales management.” for innovation by creating cross-func- innovative company,” Goudappel sum-

According to remko goudappel, tional team work between sales, applica- marizes.

Vice President Municipal, EMEA, the tion management and R&D, and by hav- johanna paasikangas-tella



6•WAT E R L INK 3• 2 01 1 KEMI R A STAK EHOL D ER MAG AZI N E • 7

BRAzIL is the largest producer of sugar cane bioeth- and bioethanol production. For example, the left-



BRIEfIng: oUR WoRLd anol. One of the major advances achieved in the pro-

duction already in Brazil and many other countries is

over fibrous material, called bagasse, is used as fuel

in the production process, and some mills also gen-

the utilization of the secondary streams from sugar erate surplus electricity.









Bioethanol from Brazil

Bioethanol has become an important form of renewable in sugar cane fields but the soil may eventually become sat-

energy. Bioethanol can be produced from a variety of dif- urated with salts, and the costs associated with the trans-

ferent raw materials, but corn and sugar cane are used the portation of the liquid waste are unsustainable.

most. Research is ongoing under the SWEET initiative to find

Using raw materials that are suitable to be used as food, a way to eliminate impurities from this waste and reuse the

such as corn, has been a major point of contention, as many water. “In addition we are looking at ways of taking advan-

The groundbreaking

see the production for bioethanol negatively impacting tage of the minerals and other residual by-products as a ceremory at the Nanjing

food supply. source of raw materials,” notes Moussan. plant took place in









KEMIRA

“With sugar cane, there is no real com- “You can produce September.

petition,” says jose pena, Sales Man- four times as much sugar and bioethanol share the same initial

ager, Sugar & Bioethanol Central & South

America at Kemira. “Even when sugar

is the end product, we can still produce

bioethanol from a ton process: the sugar cane is crushed, and the

of sugar cane as you juice is extracted. The juice goes through The hows and whys of China

can from a ton of corn. several purification and clarification steps

bioethanol from its by-product, molasses.” after which it can either go towards crystalli- Why is Kemira interested by china? In addition to the nanjing plant, what You will hire approximately 100

Production of sugar

“We are starting to see much more pro- zation (sugar) or fermentation (bioethanol). Currently, Asia equals growth. For exam- does your portfolio include in china? employees. What role will occupational

duction of sugar cane bioethanol all cane bioethanol grows KemTalo Floc S is a new, patented tech- ple, half of the global increase in paper We manufacture AKD wax, used for safety play in their orientation?

over the world as the demand fossil fuel all over the world.” nology that can replace sulfur burning, a demand comes from Asia, and China hydrophobation of paper in Yanzhou. The It is of primary importance in all of our

replacements increases,” adds isaac complicated and risky process. The burning represents the major part of the growth plant is cutting-edge and, I understand, production locations. Each employee’s

moussan, Director Sugar & Bioethanol at Kemira. “You of sulfur is used to produce sulfur dioxide, which is mixed in Asia. We have to be near our custom- the largest AKD plant in the world. personal training program will cover

can produce four times as much bioethanol from a ton of with the sugarcane juice to reduce the color of the juice. By ers, also in terms of production, to be process and personal safety.

sugar cane as you can from a ton of corn.” using KemTalo Floc S, mills can reduce sulfur dioxide emis- able to offer them competitive prices and the new plant has been described

sions, helping limit corrosion and environmental impact. the best possible service. Local produc- as trailblazing. What does this mean What can asia teach other markets?

With the limitations on corn bioethanol and natural vari- KemTalo Floc S also allows mills to use less lime in the pro- tion near Kemira’s R&D center in China in practice? Our employees in Asia have excellent

ations in weather causing fluctuations in crops, the sugar cess, causes less scaling problems and produces a lower enables us to customize our offering to The plant has been designed by a team team spirit, a strong desire for profes-

cane industry is looking at all ways to increase efficiency color sugar. For sugar production, KemTalo Floc S has the the needs of local customers. of experts who represent Kemira’s best sional development and an impressive

and get more out sugar cane. added benefit of producing a lower color sugar. process knowledge globally. The tech- work ethic. This type of positivity could

One of the major secondary streams is still in need of “Variations in the quality and consistency of sugar cane Kemira’s plant in nanjing will be open nology will be top-notch in the industry, be exported. It is an honor and a pleas-

development, and that is waste water. Sugar cane consists cause unwanted fluctuations in color. Better color, sign of next summer. What will it produce? and we will make extensive use of auto- ure to work with such a team.

of 75% water, which is removed from the process as waste. higher quality, allows our customers to sell their sugar at We will manufacture chemicals for spe- mation. johanna paasikangas-tella

The liquid waste from bioethanol production is almost higher prices,” notes Pena. cial processes, and the plant will serve

all water, 97% in fact. Some mills are using it for irrigation randel wells all our customer segments. It will also

“We have to be near our The questions were answered by

allow for an extensive product range and customers, to be able to offer Kenneth Nystén, Senior Vice President,

123r f









short transportation times. them the best service.” Printing&Writing, Paper.



8•WAT E R L INK 3• 2 01 1 KEMI R A STAK EHOL D ER MAG AZI N E • 9

OIL sands is largely a mixture of sand, clay, water and a cer- WITh waste becoming an increasingly important cesses. The micro-organisms responsible for the mally. Kemira’s Biogas Digestion Product (BDP) tech-



BRIEfIng: gREEn IdEas tain type of petroleum called bitumen. It is found all over the

world, but canada and Venezuela have the largest amounts of

source of energy, Kemira is focusing its efforts, pool-

ing its application know-how and broad product

final methane-producing step are slow-growing and

sensitive. They need a specific set of conditions and

nology creates a more stable process which allows

customers to increase the load on their digester as

this substance. portfolio to help customers optimize biogas pro- micronutrients to be able to perform their job opti- well as increase biogas yield.









From waste to energy

Professor Subir

Bhattacharjee at the

University of Alberta

finds ways to reduce

the water needed to Biogas is gaining ground as a ing the need to get more biogas

extract oil from oil promising form of renewable out of biomass. “Driving Kemi-

sands. energy that is used to generate ra’s innovations in biogas is a

electricity, heat and make biofuels. great opportunity to add value to

A mixture of methane and carbon our customers’ processes to turn

dioxide, biogas is produced by the waste into renewable energy,” says

anaerobic digestion of organic jan reinier gosker, Business

material. Development Manager at Kemi-

“Today waste from the food ra’s Municipal & Industrial seg-

industry, households and agricul- ment.

ture is commonly used to create Controlling coagulation and

biogas,” notes gunnel hagstam improving the process of sepa-









C U RT I S CO M E AU

from Kemira’s Municipal & Indus- rating solid matter from water

trial segment. are the main applications under

A digester is a rather sim- development to help reduce the

ple piece of equipment, but the environmental impact, scaling,









Squeezing oil from sand

digestion process inside anything foaming and other problems that

but simple, a complex interplay arise when processing digestate.

between biology and chemistry. randel wells

Digester optimization is achieved

by improving the efficiency of the Renewable and promising:

microbes that break down the bio- • Biogas is a clean-burning energy

Kemira, outotec and suncor are partner- Bhattacharjee and his team are investi- tions in Alberta,” notes Bhattacharjee. mass. source that can be utilized in

ing with the University of Alberta to gating how the water chemistry obtained “For all participants in this region, many ways.

find ways to reduce the water needed to during thermal recovery of bitumen water is a valuable resource that requires Essentially Kemira Bdp is a nutri- • Measured in million tons of oil

extract oil from oil sands. This partner- influences treatment operations. The good management. To do our research, it tional supplement for the bac- equivalent (Mtoe), the National

ship has led to the establishment of an team is also looking at how they can is important that we partner with com- teria, tailor-made for different Renewable Action plans

Industrial Research Chair at the univer- improve water recycling in Alberta’s panies who understand all aspects of substrates. The BDP treatment (NREAP) estimate biogas pro-

sity that is looking at water quality man- steam-based bitumen recovery. A final water chemistry.” increases the amount of methane- duction in the EU will triple by

agement for oil sands extraction. area of research is finding ways to reduce As part of its ongoing work in Alberta, forming bacteria. This creates a 2020.

“The partnership involves using energy consumption and wastewater dis- Kemira will open an R&D Projects lab- more stable process which allows • Biogas boosting can be done by

Kemira’s global experience in water posal through judicious adjustment of oratory at the university in the first half customers to increase the load on improving the efficiency of the

chemistry and water management, water chemistry and process conditions. of 2012. “Our employees will work in their digester as well as increase methane forming bacteria using

Suncor’s operational knowledge in oil “Our goal is to reduce the make-up the lab to get the most from the exper- biogas yield. Kemira Biogas Digestion Product

sands processing, and Outotec’s global water requirement in the thermal bitu- tise this environment offers,” explains The second focus area is on (BDP) technology.

experience in process equipment manu- men recovery processes by 30 percent,” mohan nair, Senior Manager, R&D, digestate separation. The diges- • Several initiatives under the

facturing. We are combining these with says Bhattacharjee. Oil & Mining, Kemira. tate consists of water with a con- SWEET umbrella are addressing

the university’s world-class expertise “Our partnership with the University siderable amount of fibers, salts the need to get more biogas out of

in addressing the fundamental prob- steam-based bitumen recovery provides of Alberta is of strategic importance to and nutrients. It can serve as an biomass.

lems related to water treatment,” says one of the most challenging water treat- Kemira. We feel that Subir Bhattacha- excellent fertilizer, but if direct use • This work is closely related to

subir bhattacharjee, professor of ment scenarios for this industry. rjee and the entire team have the com- on fields is not allowed, the nutri- Kemira’s commitment to the Bal-

mechanical engineering at the Univer- “The chair program will work closely petence needed to move our chemistries ents need to be separated. tic Sea Action Group to combat

sity of Alberta, and the program’s chair- with the major producers of this uncon- forward,” Nair summarizes. Several initiatives under the eutrophication in the Baltic Sea









123 R F

holder. ventional petroleum that have opera- satu jussila SWEET umbrella are address- through nutrient recycling.



10 •WAT E R L INK 3• 2 01 1 KEMI R A STAK EHOL D ER MAG AZI N E • 11

No paper without









water

cLosE Up









Water footprints and water use are hot topics.

Water is an important raw material and water

issues are vital for the forest industry.

t E x t p I R K Ko Ko I V U · I L L U st R at I o n s a n n a M a n d E R





If you are reading the print version ing, the pulp is washed with a lot, considering how many bro-

of this issue, the magazine you are water. chures, packages, newspapers,

holding weighs approximately 180 When manufacturing paper, magazines and other paper prod-

grams. Its production consumed water is added to the pulp. The ucts are consumed in the world

approximately one liter of water. result is a slurry with a water con- each day.

Without water, we have no tent of more than 90 percent. Then again, most of the water

paper. Paper industry plants need The high amount of clean water needed in paper manufacture is

water for the production process ensures consistent paper quality. recycled in the processes, treated

and fiber transportation. In addi- The paper machine spreads the and returned to nature. Only

tion, water is used to wet the tim- fiber slurry evenly and removes some three percent of the water

ber, transfer heat, wash machines the water through filtering and by evaporates into the air and will

and equipment and cool various pressing and drying. eventually fall back down as rain.

processes. Because of their large Depending on the desired end Over the past few decades, the

water needs, pulp and paper fac- result, various fillers, coating paper industry has considerably

tories are located near natural materials and chemicals may be reduced its water consumption

water systems. added to the paper. Finally, the and enhanced its water efficiency.

Paper is made from wood that paper is dried, and the end prod- In Finland, producing a ton of

is converted into pulp either uct has a dry content of approxi- pulp used to require 250 cubic

mechanically or by cooking with mately 95 percent. meters of water in the 1970s.

chemicals. In the latter case, the But is one liter of water per Today, 10 to 40 cubic meters is

chemicals separate the fibers of magazine a lot? This is the enough, depending on the pro-

the wood from one another, pro- amount of water that is consumed cess. The same liter of water may

ducing chemical pulp. After cook- during paper manufacture. It is be recycled 15 times.



12 •WAT E R L IN K 3• 2 01 1 KEM I R A STAK EHOL D ER MAG AZI N E • 13

cLosE Up









4

Water footprint refers to the gray footprint refers to polluted because it is widely understood

amount of water required to man- water that is returned to the natu- and relatively easy to measure.

ufacture a product, including all ral water system. If wastewater is The gray and green footprints are

stages of production. The defini- treated appropriately, it leaves no more complex.

tion is clear, but the concept is a gray footprint. The green water footprint is the

little more complex. It differs from most difficult to measure. Lhôte

FACTS

a carbon footprint, for example, the water footprint of this maga- finds it to be best suited for agri-

in that water is always local and zine varies depending on the cal-  In the culture and the food industry.

related to the water resources of culation method. If we focus on 1970s, produc- However, the water footprint

each area. The carbon footprint the amount of water lost during ing a ton of can be a useful tool.

pulp required

has global climate effects. paper production, we are deal- “The measuring method must

250 cubic

“The amount of water used, ing with the blue water footprint. meters of be relevant and transparent in

such as a cubic meter, does not If we include what is known as water. terms of both the value chain and

give an idea of the environmen- green water, the water footprint location,” he adds.

 Today, 10

tal impact it has locally,” says grows considerably: it can be as “Everyone must know how the

to 40 cubic

sylvain lhôte from Borea- much as 10 to 30 liters for a sin- meters is water footprint has been calcu-

lis, who co-chairs the water pro- gle page. enough, lated and whether it includes

gram of the World Business Coun- The forest industry sees prob- depending on other elements than just blue

the process.

cil for Sustainable Development lems in including green water water. Otherwise, we will be com-

(WBCSD). because this would constitute  The same paring apples and pears.”

“A company’s operations affect most of the water footprint. Nat- liter of water

the water system near the compa- ural forests will use this water in may be recy- WBcsd is collecting good practices

cled 15 times

ny’s location. The same amount any case, whether or not the trees in water management. It has com-

in the process.

of water has a different effect in are used for paper. Forests clean piled a list of 19 water manage-

water-rich and dry areas. The water and are important in many  Water effi- ment tools, which approach the

impact may also vary by season.” other respects than the paper ciency reduces issue from different perspectives.

the operating

Water footprints can be meas- industry. Many of the tools measure

cost of paper

ured and calculated in many ways. Another problem is that differ- plants. water footprints, water use and

The most widely known method ences in local water resources are water impact. Some of them also

is the one developed by the Water not considered. The green water identify water-related risks and

Footprint Network. This method footprint is calculated in propor- suggest improvements to prac-

is used for food products, for tion to the growth rate of trees, tices. Some are limited to certain

example. It divides the water foot- which means that the footprint is industries or geographical areas.

print into three parts: green, blue smaller in warm climates. The Alliance for Water Steward-

and gray. ship (AWS) is one of the organi-

The green water footprint “the differences in calculat- zations that have developed water

reflects the natural water cycle. ing water footprints are related management tools. The Interna-

In paper production, this means to the degree to which the meth- tional Organization for Standard-

the water absorbed by the roots ods consider the different parts ization (ISO) is in the process of

of trees. During photosynthesis, of the value chain,” says Lhôte. In creating an international standard

trees evaporate water and bind paper production, the value chain for calculating water footprints.

carbon dioxide from the atmos- includes forests, natural water “The WBCSD’s goal is to make

phere. systems, pulp plants and paper the different methods availa-

The blue water footprint refers plants. ble to all. Instead of compet-

to water that is taken from a According to Lhôte, the blue ing, these methods complement

river, for example, and will not water footprint should be used as one another. We want to cre-

be returned to its source. The the basic unit in all value chains ate a toolkit of various calcula-



14 •WAT E R L IN K 3• 2 01 1 KEMI R A STAK EHOL D ER MAG AZI N E • 15

cLosE Up

”Water prices have risen

steadily since the 1980’s.”

tion assessment methods and and other process problems,” says Jansson has long experience in

risk management models,” Lhôte Jansson. the paper industry. He has wit-

explains. “Currently, the challenge in nessed much of the development

The WBCSD has also created closing water cycles is to find the over the past few decades. Emis-

a water management tool of its right reconnection points for the sions of solids and nutrients have

own, the Global Water Tool, which divided streams and reduce their decreased while the production

is now being developed for indus- organic and inorganic loads. The of paper, cardboard and pulp has

try sectors. rule of thumb is that wastewa- increased. In the beginning, pro-

“The purpose is to create a tool ter should be treated where it cess water was released into nat-

that considers different industries is created. This makes its treat- ural water systems. Water cycles

as well as geographical variation. ment easier and requires a smaller have since been closed, and pro-

We have already developed a spe- investment than running the cess water is recycled many times

cific tool for the oil industry, for wastewater through a treatment over.

example.” plant.” “The more process water cycles

Lhôte says that sustainable For example, anaerobic treat- are closed, the more and the

water use is taken very seriously ment of wastewater can reduce rarer detrimental substances will

in all water-intensive industries, the production cost of pulp by begin to accumulate and disturb

including the paper industry. almost 4 euros per ton and that of the process. The conditions will

“Yet we should always keep in paper by 1 euro per ton. become favorable for organic and

mind that water is just one part “Harnessing the energy in inorganic scaling, including vari-

of the of the bigger sustainability wastewater offers even more sub- ous extractives and calcium. Bac-

picture. It should be introduced in stantial opportunities. The related teria growth and biofilm forma-

other contexts as well because it is cost reductions can be consid- tion will become more common

related to energy and food.” erable on an annual level,” says as well. In addition, corrosion will

Jansson. increase,” Jansson explains.

Environmental legislation is one In anaerobic water treatment, Closed processes are often

reason to improve water efficiency bacteria consume organic mat- faster, which means that dis-

in the paper industry. Money is ter in oxygen-free conditions. The turbances are more likely to

another one, and its importance is by-product of this process, meth- recur and problems need to be

increasing. ane, can either be sold or used to addressed more rapidly than

“Water prices have risen stead- fuel the factory. The Finnish for- before.

ily since the 1980s, and water will est industry tried this method in Kemira’s solutions to these

soon become a strategic raw mate- the 1980s. At the time, however, issues are automatic chemical

rial. Efficient water use should it presented problems related to controls and remote monitoring,

not be seen merely as a means to odor and the plants’ sensitivity to which are already used around

meeting permit requirements. It disturbances. the world to enhance process reli-

is also an opportunity to reduce “These problems have been ability.

a plant’s operating costs,” says solved during the past three dec- “Chemistry alone is not enough.

kaj jansson, Vice President of ades. Odor is no longer a prob- It has to match the circumstances,

Research & Development, Com- lem, and operational disturbances along with physical and biologi-

mon Chemistry at Kemira. can be predicted and fixed. Dis- cal factors.”

Research and development turbances at the wastewater treat- Jansson points out that all

will not run out of challenges. “As ment plant are a major consid- water processes in paper plants

water cycles become more closed, eration because they can lead to are unique. Each case is different

new substances will be discov- limited production or even shut- in terms of the general process,

ered that cause scaling, corrosion downs.” raw materials, age and location.



16•WAT E R L INK 3• 2 01 1 KEMI R A STAK EHOL D ER MAG AZI N E • 17

cLosE Up









A front-runner in forestry Not a drop wasted

1. How is water efficiency our wastewater emissions 1. caraustar carotell paper- closed system, which is a

related to your business regularly and carry out board made the finals of the key element.

operations? research to evaluate their ppI awards in water effi- We currently have two

The answer is clear: with- possible impact on fish, for ciency. Why did you decide projects in progress to

out water, UPM could not example. to participate? enhance water use effi-

manufacture its products. We are proud of our ciency. We are in the pro-

Because the total amount 3. Where do you get the 100-percent closed water cess of installing a steam

of water in the world can- water you need? system, and we want to collection system in our

not be increased, we will prob- Q&A Old-time industrialists thought show what we are doing to save Q&A boilers, which enables steam

ably have shortages as the pop- Sami Lundgren, ahead and established facto- water and protect the environ- Vince Fields, to be condensed back into feed

Director, Technical

ulation keeps growing. For this ries in locations where raw ment. Our employees under- water again. In addition, we are

Environmental Manager,

reason, we want to make sure Services, UPM. materials—that is, wood and stand the importance of having caraustar. The investing in a clarification sys-

that this vital raw material will The company water—were easily available. a closed system and have man- company is tem, which enables us to use

still be available in the future. is Kemira’s The world has changed since aged the system successfully. Kemira’s process water instead of pure

As a way of thinking, sustain- customer. then, and factories have been In water efficiency, we can customer. water.

able development is directly established in other types of compete with world-class com-

related to our business. We want locations, but the proximity of panies. We are still able to considera- 5. What future challenges do you

to be the leading company in our indus- water continues to be essential. Water is bly reduce the environmental impact of see in improving water efficiency?

try in wastewater quality and minimal taken from rivers, lakes or groundwater our plant. A closed system will inevitably experi-

water use. In pulp and paper produc- reserves. There are no factories in areas ence bacteria growth and scaling as well

tion, our goal is to reduce the amount of where water is in short supply. 2. How is water efficiency related as negative electric charges, which will

wastewater as well as chemical oxygen to your business operations? reduce the power of paper production

consumption by 15 percent by the year 4. What future challenges do you As a paper company, we are depend- chemicals and increase chemical costs

2020, compared with 2008 levels. see in improving water efficiency? ent on water. Water efficiency is directly by 20 to 30 percent. A good level of

All of the easy methods have already reflected in our bottom-line results daily system maintenance will keep the

2. How have you reduced your been used. The goal is to continue because we have no wastewater treat- costs in check.

water footprint? decreasing water use, but each step for- ment costs and our overall water use Because we have a limited amount of

We have worked for the better use of ward will be increasingly difficult. The is decreasing. In addition, our custom- water in store, maintaining a good water

natural water systems since the 1960s, manufacture of paper for food pack- ers and community know that we are a balance will be difficult at times. Some

and this work still continues. Good aging, for example, is a balancing act socially and environmentally responsi- special paperboard grades require more

housekeeping is important: a systematic between reducing water use, ensuring ble company. water than other grades. The process

approach to water use. No water is used clean processes and applying suitable must be monitored carefully to prevent

in vain. The water in the production chemicals. 3. Where do you get the water you need? the water system from losing its balance.

process is recycled many times before it Water efficiency must be enhanced We buy it from the city of Greenville’s

is removed as wastewater. Moreover, we through multiple channels. We need water supply network. Caraustar’s Carotell Paperboard plant is

have had biological water treatment in new technology and investments and located in South Carolina. The plant is

place for several decades. also carefully executed processes. We 4. How have you reduced your among the largest producers of recycled

Over the past ten years, the amount have to examine the work process and water footprint? paperboard in the United States. Using

of wastewater per ton of paper has fine-tune the equipment. We will also We began the work to improve our only recycled materials, it manufactures

decreased by 40 percent and that per have to consider investments in terms of water efficiency in the mid-1990s. We a variety of paperboard products for









123 R F

ton of pulp by 10 percent. We monitor water use. produce no wastewater because of our industrial use and consumer packaging.



18 •WAT E R L IN K 3• 2 01 1 KEMI R A STAK EHOL D ER MAG AZI N E • 19

at YoUR sERVIcE









Board

Weig-Karton produces over









4

600,000 tons of board per year

from its Mayen headquarters,

located in the beautiful Eifel

mountains of Germany. The com-

pany, founded already in 1931,

has doubled its production capac-









improved

ity over the last 15 years, and now FACTS

supplies board products all over

the world.  The pro-

duction of

One of Weig-Karton’s production board starts

machines, the BM 6 machine, is when recycled

used to produce linerboard, which paper is pro-

is needed to make plasterboard. cessed into a

fiber mixture.

With an effective width of around Impurities are

530 cm, the BM 6 is actually the removed and









further

largest machine for plasterboard the fibers pre-

pared for pro- Optimal chemicals improve paper-making

liner anywhere in the world. processes, speed them up and – what is

cessing.

“It runs 24 hours a day and can the most important – enhance the quality

produce 50 tons per hour. This  At the of the end product. henning Dippel,

places demanding requirements wet end of operating engineer for the BM 6 at Weig-

on the machinery, and also on the the board- Karton (left) and Georg Lennert, Area Sales

machine, Manager for Kemira, work together for

production process and the qual- three wires

high-quality carton products.

ity of the materials that we use,” ensure that

says henning dippel, operating the fibers are

engineer at Weig-Karton. ideally distrib-

uted.



Kemira supplies Weig-Karton with  In the

the chemicals needed to produce pressing sec-

the board and so underpins the tion, most of further,” says georg lennert, The sizing agents are used to

the water is

high quality of the end product. pressed out. Area Sales Manager for Kemira. adjust the water absorbency and

Kemira products are used both for With the aid The aim is to improve strength to improve the printability of

retention and hydrophobation of of a size press, still more by removing more water paper and board. For this, Kemira

the board. the surface of and binding the paper compo- provides various sizing techniques

the board can

Retention polymers are used be adapted to nents more strongly together. including AKD, ASA, rosin size

during dewatering in the wet end the specific Because the damper the paper, the and polymer sizing agents.

High-quality chemicals are an important part to bind the materials and fibres requirements. more easily it will tear; and the Only last year, Weig-Karton

of the production process for Weig-Karton, contained in the elements of the

 The rolls of

drier and denser the board, the acquired new processing equip-

one of the largest manufacturers of recycled paper. By adding suitable reten- carton board stronger it will be. ment for ASA. This equipment

tion agents, this process is not only are re-rolled Hydrophobation is used to also runs 24 hours a day and is

board in Europe. improved but also speeded up. and cut into make the board waterproof and used to apply the optimum dose

“We are also working on a new the widths is performed at Weig-Karton by of sizing agent. Kemira made the

required by

tExt HUBERt KogEL and patented system (Kemform) customers. adding starch and alkenyl succinic engineering work for the new

pHotos Jan MIcHaEL Hosan to optimise the retention system anhydride (ASA). installation.



20•WAT E R L IN K 3• 2 01 1 KEMI R A STAK EHOL D ER MAG AZI N E • 2 1

adding

UNIMIN cORPORATION is a producer of and 2335 tailored products for Unimin share increased from 60 percent to 75



at YoUR sERVIcE

non-metallic industrial minerals and operations in South America. Produc- percent in 2011. Unimin and Kemira

global supplier to a number of busi- tivity at Unimin in Brazil has increased now cooperate also in colombia, Argen-

nesses. Kemira supplies KemEcal 2332 by 22 percent. Unimin Brazil’s market tina and chile.









Unimin, a leading









real value

producer of non-

metallic industrial

minerals, has

grown in the

South American

paint market with

support of Kemira.









A leading producer of industrial minerals,

Unimin, can tell what is required for gaining

market share in South America: superior

quality products that are produced with

complete support by an expert supplier.

Unimin is a leading producer of non-metallic industrial miner- “KemEcal 2332 reduces our dispersant consumption and

als. It is a worldwide supplier to the glass, ceramic and light- provides an excellent improvement in the quality of our prod-

ing industries, and to paint, plastic, rubber and composite uct line,” confirms emerson delegá, Application Engineer-

manufacturers. ing Manager SAM, Unimin South America.

The company has a strong presence in North America and “Kemira is adding value to our business with operational

Europe and, with Kemira’s applications, it is gaining market support, providing training to our technicians and operators,

share in South America. Kemira started working with Unimin bringing specific products to our market, and providing high-

in 2007 for its expanding plastics and painting product oper- quality technical support,” adds Delegá.

ations in Brazil. The partnership between Kemira and Unimin has worked

“When we first started working with Unimin in Brazil, they so well that this year the client asked Kemira to help them in

established strategic targets to increase market share in the the application of suitable dispersants for production of GCC

South American ground calcium carbonate (GCC) market by slurries used in paint for Unimin’s operations in Colombia,

introducing high-quality products at competitive costs to the Argentina and Chile.

paint market,” explains sergio cabo, Vice President Oil & “The local Uninim people in Colombia had been working

Mining, Kemira South America. for several weeks without success. They were having trou-

The first step was to evaluate the critical factors in the ble meeting the market requirements for both solids and sta-

t E x t s at U J U ss I L a · p H oto s U n I M I n a n d K E M I R a

production lines that had a strong impact on those targets. bility. After a few days of working on process review, mainly

This work led to the creation of Kemira tailor-made Kem- in the grinding system, the plant successfully started pro-

Ecal 2332 and KemEcal 2335 products (earlier known by the ducing high-solid slurries to the market,” explains regis

product name Colloid), which aim to reduce production costs barbosa, Account Manager, Kemira Minerals & Metals,

and increase plant productivity, as well as provide superior South America.

quality products to paint producers.

By driving the client relationship from its application know-

the KemEcal products have been in use now for four years. In how rather than from its product offering, Unimin feels that

that time, Unimin in Brazil has seen a 22 percent increase in Kemira is adding value to its business.

productivity. “Two new Unimin products have been launched “We have to grow our business, and for that we need to

and different mineral pigments are now being used. More- increase sales, enhance our portfolio and improve production

over, Unimin Brazil’s market share has increased from 60 efficiency to reduce costs. Kemira is supporting us in reaching

percent to 75 percent in 2011,” says Cabo. our strategic goals,” says Delegá.



22•WAT E R L INK 3• 2 01 1 KEM I R A STAK EHOL D ER MAG AZI N E • 2 3

ThE most common applications of chemistry cated on the production of sulphuric acid, *hARMFUL substances in wastewater can addition to more standard methods of waste-



agEnda were exhibited at the Industry Park of Sweden

in early September. The exhibition attracted

energy, hydrochloric acid and hydrogen per-

oxide as well. children had the opportunity to

already be identified and removed with a vari-

ety of methods. In St. Petersburg, crayfish are

water analysis. “Bioindicators could be devel-

oped to detect harmful substances and their

approximately 1,000 visitors, who were edu- make small experiments. used as bioindicators in outgoing water, in combined effect,” says Aija jantunen.









365

days of chemistry

“The year has facilitated

information sharing with

politicians and authorities in

the field of chemistry.”

Wastewater

and crayfish

– what do they have in common?

“The Northwest Russia

Center of Expertise in the

Water Industry has trained

hundreds of people on how to

improve water management.”









C A J S A H O LG E R SS O N

What would we do without chemistry? It may ra’s employees helped with experiments in local the cleantechExpo event in Lahti in October fea- challenges result in new water management solu-

seem abstract and even a little mystical, but schools. Four tests were run on each water sam- tured an environmental seminar that attracted tions*.

chemistry is part of our everyday life. With- ple, providing information on acid and salt con- experts, ambassadors, diplomats and business- The educational cooperation between St.

out chemistry, we would not be able to make cof- tent as well as filtering and treatment results. This people from 34 countries. Petersburg’s waterworks, also known as Vodo-

fee, burn candles or combine food ingredients, to information will be collected in a global database. At the seminar, harri kerminen, CEO kanal, and the Lahti Science and Business Park

C A J S A H O LG E R SS O N









name just a few examples. During the year, chemistry organizations have of Kemira, discussed the close relation- is an excellent example of this, as are Vodo-

The many applications of chemistry have been also actively informed people on how chemistry ship between water and energy in indus- kanal’s long-term partnerships with Finn-

celebrated during the International Year of Chemis- improves our quality of life. try in general and specifically in sectors ish companies. A Finnish-Russian project,

try (IYC) 2011. Events and campaigns have been “Our greatest achievement has been to dis- such as mining and paper manufacturing. the Northwest Russia Center of Expertise

organized worldwide around the special cover that people on all continents are With water shortages becoming a prob- in the Water Industry has already trained

themes of the year, one of which is water. enthusiastic about chemistry. Cele- lem around the world, it is important hundreds of people from different parts

“We have sought to provide peo- brating women as scientists has also to invest in new solutions for ensuring of the country on how to improve water

ple more information and make been an important aspect,” says the availability of clean water, includ- management. The center has also pro-

chemistry more attractive, par- john m. malin, Chair of the ing desalination, water recycling and vided information for children and

ticularly to children and young IYC Management Committee. even wastewater recycling. young people.

people. In addition to water, The year has been bene- Surprisingly, perhaps, Kemi- “Vodokanal has already adopted

the themes have included ficial for business as well. ra’s new growth areas in different diverse technologies that are new

clean air, healthy food, safe According to Malin, it has parts of the world have a need for to Finland. Exchange of informa-

medicines, advanced mate- facilitated information shar- chemical restoration of eutroph- tion is growing stronger around

rials, ecological products ing with politicians and icated lakes. Although this the center of expertise estab-

and sustainable energy,” says authorities. business is not significant, the lished by Vodokanal and the

päivi pelttari, Communi- “It is important for them to projects attract a great deal Lahti Science and Business

cations Manager for EMEA at know that chemistry not only of local attention. Park,” says aija jantunen,

Kemira. helps us understand the chal- Along with increased head of Kemira’s Munici-

Children have been encour- lenges resulting from popula- awareness, new challenges pal & Industrial operations

aged to examine natural water tion growth. It also helps create in municipal wastewater in Finland and the Baltic

in a global program. In the Neth- good practices to solve the issues.” treatment raise questions countries.

erlands, the program was launched johanna paasikangas-tella and require hard work. At johanna

through a sponsorship, and Kemi- chemistry2011.org the same time, however, these paasikangas-tella



24 •WAT E R L INK 3• 2 01 1 KEM I R A STAK EHOL D ER MAG AZI N E • 2 5

KEMIRA AND VTT Technical Research center The goal is to create new technologies for



EUREKa! of Finland jointly manage the center of

Water Efficiency Excellence, also known

water-intensive industries. The total fund-

ing for the project is EUR 120 million for

as SWEET, which was established in 2010. 2010–2014.









I t ’s t i m e t o f o c u s o n









water

International, focused on the future, with

customers’ needs in mind. The Finnish

Funding Agency for Technology and

Innovation, Tekes, is one of the financiers

of SWEET. We asked Veli-Pekka

Saarnivaara, Director General, why it is

high time to focus on water.

tExt pIRKKo KoIVU · pHotos Joanna MooRHoUsE







Why does tekes provide SWEET reflects our interna-

funding for sWEEt? tional focus in funding. Regional

SWEET has many qualities that clusters are disintegrating as hori-

are in line with our strategy. Much zons broaden beyond national

in the same manner as Kemira, we borders. Problems are global, so

are trying to see where the world solutions have to be global as well.

is headed and what business We found the project to be

opportunities the future brings. so promising that the decision

Tekes wants to help Finnish to provide funding was easy to

companies succeed internation- make. Typically, we do not invest

ally. The possibilities of success in extensive projects run by large

increase with added value in prod- companies. Most of our customer

ucts, and SWEET adds value by companies have fewer than 500

creating new types of solutions. employees.



26•WAT E R L INK 3• 2 01 1 KEMI R A STAK EHOL D ER MAG AZI N E • 2 7

EUREKa!

5 SWEET has three common goals for innovation. The

first one is to enhance the efficiency of water use

and reuse. The second goal is to develop new sus-

tainable water chemistry solutions and products.

The third one is related to dewatering sludge to be

reused for energy or as nutrients.

FACTS









At the core of our strategy

 Tekes pro-

motes busi-

ness develop-

ment and pro-

vides funding

for challeng- External funding is important for

ing research

and develop-

SWEET, as it enables the center to bring harri

ment projects. together experts from different compa- Kerminen

nies and fields.

 Tekes pro- “Chemistry is just one of these fields.

vides approx-

imately EUR

Water-related innovations also require

600 million in other technologies, such as measure-

annual pro- ment technologies, analysis operations

ject funding, and biological water treatment,” says

which helps

What kind of opportunities ing into small amounts among a support projects that make use harri kerminen, CEO of Kemira.

launch more

does sWEEt create? multitude. of cutting-edge technology. This than 2,000 VTT Technical Research Center

SWEET elevates the profile of In the future, we will increas- also promotes innovation. Our research and of Finland and Kemira complement

the water business and offers an ingly support trailblazers, such water program involves prod- development one another in SWEET: VTT offers

projects.

opportunity to create an extensive as Kemira, in various fields. A uct development projects in small resources and expertise related to vari-

network of partners in the field. large company has the resources and medium-sized businesses  The goal is ous technologies, and Kemira provides

This is exactly what we need in to focus on development, and as well as projects in research to turn via- water experts. The network of partners

Finland. Its strengths also include Kemira has genuinely integrated institutes. ble ideas into also includes other companies, such as

business oper-

a customer-oriented approach. development into its business Our goal is to reform the water ations. Outotec and Metso.

We are happy to contribute to strategy. sector in Finland. Finnish exper- “We still have room for new partners,

projects involving a large com- tise should be broadened, so that  Through especially small and medium-sized busi-

pany that rethinks its strategy and tekes has its own water program companies would be braver to its water pro- nesses. This may be their chance to grow

gram, Tekes

shifts its focus from manufactur- for 2008–2012. enter international markets. Fin- has provided and go international,” says Kerminen.

ing products to developing ser- Why was it launched? land has a good competence base funding for 65 The total investment in SWEET is Clean water is part of Finland’s coun- launched,” says heidi fagerholm,

vices and solutions for custom- Everybody needs clean water, for municipal water management research and EUR 120 million over a period of four try brand. The benefits of a small coun- Head of Research & Development and

ers. This is what customers expect but it is a scarce resource. Expec- as well as industrial water treat- product devel- years. try include relatively small circles: Technology for Kemira.

opment pro-

nowadays. tations of high water qual- ment. The state of our waters is jects in com- “Tekes plays an essential role. We are experts from different fields know one

SWEET is internationally ity increase with environmen- good, as is our reputation in envi- panies and for honored that Tekes has seen the signifi- another. This enables different players, the most progress has been made in the

focused, which means that it tal awareness. In industry, for ronmental care. 34 projects in cance of this project.” such as research institutes and compa- further development of existing prod-

offers new avenues for small com- example, closed water cycles are research insti- nies, to collaborate with an open mind. ucts. Examples of this include new types

tutes.

panies as well. We have from the becoming more common. What challenges are related to sWEEt represents the core of Kemi- of antiscalants and new-generation bioc-

beginning hoped that small and Historically, the sewer system developing the water business?  The total ra’s strategy for many reasons. To begin some of sWEEt’s projects are long-term, ides as well as desalination.

medium-sized businesses would is the invention that has affected Developing markets suffer from investment in with, Kemira seeks new solutions for seeking new markets as well as new “The goal in desalination is to reduce

join the project. human health the most. Our stra- the most critical shortages of its water pro- water-intensive industries. solutions. Other research projects aim at costs and energy consumption. At the

gram is EUR

tegic focuses include natural clean water. In these markets, 90 million, of “We used to focus on products, but faster commercialization. same time, we are extending the life

How do you see Kemira’s role in resources and sustainable econ- municipal water issues are usually which Tekes our approach has changed. We are now Altogether, SWEET has approximately cycle of microporous filters known as

developing the water business? omy, and water is an important political, and market entry may provides EUR focusing on the customer and develop- 30 projects in progress. The center membranes,” Fagerholm explains.

Kemira has a huge role. Tekes natural resource which offers also prove to be difficult. 40 million. ing solutions to problems in the custom- employs more than 200 water chemis- In shale gas production, the goal is to

The compa-

has made a considerable invest- new business opportunities. Challenges in Finland include nies cover the er’s process. Wherever we are creating try experts from around the world. The develop more sustainable methods for

ment in the project, which is in increasing cooperation among rest. something new, we are always close to project has already resulted in new busi- separating the gas from the clay shale.

line with our strategy. As a pub- What kind of projects and research small and medium-sized busi- the customer,” Kerminen explains. ness for Kemira, through water chem- New chemicals improve the efficiency of

lic funding provider, we find it does your water program enhance? nesses in water issues. We need a Another reason is global and obvious. istry products used in desalination pro- the process and reduce its environmen-

more effective to provide signifi- We want to bring together peo- company like Kemira to lead the “It is the big picture related to water cesses, for example. tal impact. This benefits gas production

cant support to a few promising ple and companies working with development and create an inter- use. The reuse is a megatrend: there is a “The exact number varies as prov- in the United States and elsewhere.

projects than to divide the fund- water. In addition, we want to national network. serious shortage of usable water.” jects are completed and new ones are pirkko koivu



28•WAT E R L INK 3• 2 01 1 KEMI R A STAK EHOL D ER MAG AZI N E • 2 9

Formic acid, the simplest organic acid, is ment, formic acid is a safer alternative to With the introduction of Kemira DesinFix, a



WE pRoUdLY pREsEnt chemically the same biodegradable sub-

stance that ants have produced in nature for

many other acids for a variety of uses. It is

used in the feed, textile, leather and chemi-

chlorine-free solution based on formic acid

and hydrogen peroxide, formic acid can even

millions of years. Friendly to the environ- cal industries, to name just a few examples. be used for water disinfection.









Innovations in

sustainability



Miraculous

Kemira’s real competitive advantage

in formic acid stems from its very

wide and deep application knowl-









formic acid

edge base. The goal is to have a new

formic acid product coming to mar-

ket almost every year.

“We have been focusing on appli-

cations and customer needs for three

the common red ant has it. The both- a wide range of industries improve their way F1 is its minimal impact on the decades,” says Marjo Luoma.

ersome nettles have it. Their sting is process to become safer, more sustaina- environment compared to other de-icer Currently the newest products are

caused by a simplest organic acid, for- ble and smarter with water usage. products because it is based on formic Tanfor A which improves the effi-

mic acid. Though its existence has been “The main target of our development acid,” says Luoma. ciency of soy bean oil epoxidation

known for centuries, only recently has work is either to replace more hazardous With its roots in the agriculture and and Tanfor A-15 for the leather and

its implications been understood. products with formic acid products or to farming industry, formic acid based textile industries.

improve customers’ processes,” products are still the standard Tanfor A-15 is a rapidly biode-

formic acid has become a significant says marjo luoma, direc- “Minimal for feed acidification to pre- gradable formula that can be used

champion of modern industries. It is tor of Kemira’s Formate prod- serve feed and its raw materials for pickling and

impact on

used in the feed, textile, leather and uct line. in the European feed industry. dye fixing. The

chemical industries, to name just a few “The core benefit and the the envi- Kemira has been continu- Tanfor prod-

examples. In September 2011, Kemira real foundation for all of the ronment ously improving its formic acid ucts deliver ”SWEET

celebrated its 30th year of formic acid applications we have devel- is based products. Their user-friend- such high per- examines

at its production site in Oulu, Finland. oped is the fact that formic on formic liness has been enhanced by formance that how to use

Three decades ago, the need for year- acid is the simplest organic

acid.” reducing corrosiveness and they can be used

biomass to

round livestock fodder was the key busi- acid. It consists of three simple odor. AIV Nova and AIV Ässä, Formic acid can be used in effectively with

ness driver as Finnish farmers struggled elements – carbon, oxygen and the newest products for silage 1. Silage preservation and feed acids for preserving 4. In the pharmaceutical industry in the production reduced dosage

produce

to feed their animals. hydrogen – that are found everywhere in preservation, are good examples of suc- feed and its raw materials. of a number of key ingredients, such as insulin, levels, generat- formic

Still today, silage preservation at farms nature.” cessful non-corrosive products well 2. In the dying processes of textiles or leather as a antibiotics, vitamins, and enzymes. ing greater cost acid.”

is an important application area of for- Kemira produces potassium formate accepted by farmers. Other additives, safe pH control agent. 5. In the production of formates such as potassium efficiency for

mic acid where Kemira remains the big- from formic acid, for example, which is such as nutrients, can also be included 3. In many different production processes in the formate, the basis of Kemira’s Clearway F1, the customers. This

gest supplier world-wide. Yet three dec- the basis of Kemira’s de-icing product in the formula to further improve feed chemical industry. For example, in the production leading runway de-icer. also reduces the customer’s wastewa-

ades of development have introduced a Clearway F1, the leading runway de-icer. quality. of the artificial sweetener aspartame and ter loading.

variety of advanced applications, helping “One of the main advantages of Clear- randel wells different kinds of pesticides. Formic acid is also being addressed

by Kemira’s SWEET activities where

30 years of Kemira formic acid the focus is on how to use biomass

to produce formic acid. “There are

many different processes under

1920s 1950 1980s 1981 1987 1990s–2000s 1995 2002 2008 2011

development that use biomass as

Finnish state decides to Decision made to build Fertilizer production Kemira and Valio Oy Kemira builds second Kemira expands its Third production line Fourth production line Fifth production line for Kemira boosts pro-

a sustainable raw material,” notes

invest in domestic pro- a fertilizer plant in decreases with drops join forces and began production line for for- offering and distri- for formic acid is added. for formic acid is added. formic acid is added. duction to more than

Luoma. “We are working on develop-

duction of fertilizers for Oulu. Several expan- in demand and profit- production of formic mic acid. bution network world- 100,000 tons per year.

ing processes to separate formic and

agriculture. sions projects in the ability. acid. wide.

1950s–1960s. other acids from these large-volume

side streams coming from biomass

processes.”



30 •WAT E R L INK 3• 2 01 1 KEMI R A STAK EHOL D ER MAG AZI N E • 3 1

nUMERoLogY





staBLE REsULt In tURBULEnt tIMEs pREss RELEasEs KEMIRa gRoUp REVEnUE EUR MILLIon KEY fIgUREs

Kemira held a well-attended be very strong. Profits from the JANUARY 2011 MAY 2011 SEPTEMBER 2011 560

MEUR Q3/2011 Q3/2010 2010

capital Markets Day* in Septem- business have more than tripled 540

ber. The main theme, together compared to 2010. Revenue 558.3 554.4 2160.9

Jan 13 Kemira May 3 Kemira Oyj’s Sept 7 Kemira

with Kemira’s water chemistry This time in the analyst announces 5–15% price interim report january- announces price 520 Operative, 40.8 42.5 162.3

strategy, was how well Kemira is interview Rauli juva, an analyst increases for its paper March 2011: Operative increases for hydrogen EBIT

500

prepared for the possible slower from Nordea, will give his com- chemicals. EBIT improved notably. peroxide in EMEA.

Operative. 7.3 7.7 7.5

growth period. The main impli- ments on Kemira’s performance 480 EBIT. %

May 9 harri Kerminen Sept 15 Kemira

cations for Kemira’s business in in the first nine months of 2011, FEBRUARY 2011 opens The NASDAQ Oyj: Riikka Timonen 460 EPS (EUR) 0.21 0.23 0.73

such a scenario would be, in the expectations for the coming Stock Market in New appointed Director, 440 capEx excl. 37.3 46.6 107.8

Paper segment business, lower quarters and what he considers Feb 3 Kemira announ- York. Sustainability. Q109 Q209 Q309 Q409 Q110 Q210 Q310 Q410 Q111 Q211 Q311 Acquisitions

visibility and declining demand. to be Kemira’s most important ces price increases for

In the Municipal & Industrial valuation drivers. its acetates. May 19 Kemira Sept 30 Oil & Gas now cash flow 56.7 6.6 168.6**

announces 5–20% price present in Dubai. after

segment, demand would remain

stable and prices for key raw

At the moment there are 46%

(46%) buy, 23% (23%) hold and Feb 18 Kemira to build increases for its paper opERatIVE EBIt EUR MILLIon investments

two new coagulant chemicals. Gearing, 35 43** 39**

materials would decline. Slower 31% (31%) sell recommenda-

plants at Bayer sites in OCTOBER 2011 45 %, end of

growth would have a minor tions on Kemira shares among Europe. period

impact on the current business research analysts (the figures JUNE 2011 Oct 13 Kemira sold 40

of the Oil & Mining segment but for the are in parentheses). See Galvatek to Folmer Equity ratio, 52 52** 54**

35 %, end of

delay some of the future growth the history graph of Kemira’s MARCH 2011 June 1 New R&D Equity Fund I Ky.

period

projects. ratings below. center opens in São 30

Kemira’s performance after Kemira started to webcast Mar 11 Kemira chem- Paulo. Oct 17 Kemira Oyj: Personnel, 5033 4985 4935

25 end of period

Solutions announces Production of poly-

the first nine month of 2011 its result releases in the third

price increases. June 9 Kemira Oyj: aluminium chloride 20

have been stable. Organic quarter 2011 results. View the Damage claim for restarted in Krems,

revenue growth was 6% and op- webcast of the press and analyst Mar 22 Kemira Oyj: Kemira chemicals Austria. 15

erative EBIT was slightly higher conference at www.kemira.com/ The Annual General Oy for violations of Q109 Q209 Q309 Q409 Q110 Q210 Q310 Q410 Q111 Q211 Q311 ** Includes Tikkurila until March 25, 2010

than in 2010. The performance investors, under the headline Q3 Meeting approved EUR competition law. Oct 26 Kemira has

of Kemira’s minority-owned jV Interim Report. 0.48 dividend. moved to a new water

Sachtleben, a producer of tita- June 13 change in treatment chemicals MId tERM fInancIaL taRgEts

nium dioxide, has continued to Mar 31 Kemira Oyj has

sold all its shares in

Kemira’s Municipal &

Industrial segment’s

plant in Tallinn,

Estonia.

oWnERsHIp

Tikkurila Oyj. management.

Oct 27 Kemira sells

• Growth in revenues • Cash flow after CAPEX Oras Invest Oy 18.2% Non-Finnish owners,

Mar 31 São Paulo June 30 Kemira canadian hydrogen Mature markets > 3% and dividend > € 0M Solidium Oy 16.7% incl. nominee-registered

receives center for Oyj signed EUR 300 peroxide plant to Emerging markets > 7% • Gearing 10%

Wolfgang Büchele has

APRIL 2011 JULY 2011 been appointed Kemi-

*Presentations available in ra Oyj’s President and

kemira.com/investors. Apr 8 Kemira’s Envi- July 8 Kemira Oyj: cEO following harri oMx HELsInKI KEMIRa

ronmental Report 2010 Financial reporting Kerminen’s retirement.

published. schedule for the year 10000* 15

ALEKSI NIEMELÄ









2012. Oct 27 Kemira Oyj’s

Apr 13 Kemira an- interim report january-

nounces price increase July 14 Kemira an- September 2011:

for Formic acid. nounces price increase Stable performance.

12

for Acetate based

Apr 28 Kemira Oyj has De-icers. Oct 27 hannu

received a damage Virolainen appointed 8000*

claim for violations of July 28 Kemira Oyj’s President, Municipal &

competition law. interim report january- Industrial. 9

june 2011: Profit

before tax improved, Oct 31 Kemira’s

guidance unchanged. desalination solutions

reduce costs in china.

6000* 6

January 2011 November 2011 January 2011 November 2011







32 •WAT E R L IN K 3• 2 01 1 KEMI R A STAK EHOL D ER MAG AZI N E • 3 3

Kemira presents its know-how, products, expe-



nUMERoLogY BUBBLIng UndER riences and ideas in different events, shows and

exhibitions all around the world. here is a pick of

a few interesting events, either past or becoming.









see you around!

Each issue of WaterLink contains an interview with an analyst themed on Kemira.





Q&a: Rauli Juva, Nordea third time and showcased Provian products, used leading chemicals companies, including Kemira.

could you comment on Kemira’s When talking with your clients (i.e., inves- for meat shelf-life extension and food safety; Kemira showcased solutions for both for munici-

Probake products used for bakery shelf life pal and industrial water treatment, including

performance so far 2011?  tors) about Kemira, is the Kemira story

extension as well as Progusta products which are products such as flocculants, organic and inor-

Kemira has managed the increasing raw material today easier to “sell” than say two to three

used for acidification and flavoring. ganic coagulants, defoamers, biocides, antisca-

prices relatively well with Q3 showing an expected years ago? 

lants and products for sludge treatment and color

margin recovery after Q2. However the sudden Yes. The clear strategy focus on the water

6th World Water Forum removal.

demand weakness in Q4 was disappointing and in business, which offers solid growth poten-

Marseille, March 12–17, 2012

addition to the more temporary factors indicates tial for decades, along with the shift to a

The world’s largest meeting around water, World

that Kemira currently suffers more than expected less cyclical company with bet-

U.s. Water Forum, has since 1997 mobilized creativity, India

from the lower volumes in pulp and paper industry. ter pricing power as discussed Association of Water Technologies Exposition innovation, competence and know-how in favor 10th International Exhibition and Conference on

above, has made Kemira a bet- (AWT 2011) of water. Kemira will be present in Marseille Pulp and Paper Industries, PAPEREX 2011









J OA N N A M O O R H O U S E

do you think the water chemistry strategy has made ter investment story. Of course, Atlanta, Sept 14–17 this year together with a network of top Finnish New Delhi, Dec 10–13

Kemira less cyclical and exposed to market volatility?  this is supported also by the Kemira’s theme for this key show for the North cleantech companies, Cleantech Finland, and a Paperex 2011 showcases the best products and

Definitely yes. Although the Paper segment is still improved financial perfor- American chemicals industry was built around number of other Finnish companies. services in the paper industry. The event brings

somewhat cyclical, even there the mix has changed mance, all of which shows Solutions that grow with your industrial water together industry professionals and experts to

and is changing towards less cyclical end-markets that the current strategy is needs, and the Kemira team highlighted its Kem- discuss strategies, available opportunities and

and the demand in other segments is more steady. working. Guard Antiscalants, line of food Grade defoamers, challenges in the paper and pulp industry. It also

Kemira’s own efforts in improving the pricing vs. as well as development efforts to create more opens up avenues for international trade and

raw material costs changes have also helped reduce What are your expectations for sustainable biocide chemistries. business opportunities for the exhibitors.

earnings volatility. Kemira’s performance going

into, 2012? Water Quality Technology Conference (WQTC)

What do you consider as Kemira’s most I expect to see earnings Phoenix, Nov 13–16

important valuation drivers?  growth, driven especially by The AWWA Water Quality Technology Conference

From an equity investor’s point of view I see the Municipal & Industrial and Exposition (WQTC) helps thousands of water

the EBIT margin improvement towards the tar- unit’s improving pricing. The quality professionals from across the globe keep

geted 10% and the ability to tap into the growth Paper division is clearly the up to date with the latest research, regulations,

and technological advances for keeping drinking

in emerging markets as the key drivers in the near risk factor as it is exposed to a

water safe.

term. potential further slowdown in

the economy.

Informex USA 2012 

New Orleans, Feb 14–16, 2012



anaLYst EstIMatEs Q1 2010 – Q3 2011 Informex is the leading event in the global fine,

custom and specialty chemical industries. Kemira

2400 8,60% is attending the show together with Alcan Inter-

2350

2300 8,10% national Network U.S.A. LLC.

2250

2200

2150

7,60% Brazil

2100

2050

7,10% china Brazilian Pulp and Paper Technical Association

2000 6,60% france 2011(7th) China International Exhibition on (ABTCP) in São Paulo, Brazil

4/10 5/10 7/10 8/10 11/10 12/10 2/11 4/11 5/11 7/11 8/11 9/11 10/11 11/11 4/10 5/10 7/10 8/10 11/10 12/10 2/11 4/11 5/11 7/11 8/11 9/11 10/11 11/11

Food Ingredients Europe 2011 Water Treatment Chemicals, Technologies and São Paulo, October 3–5

Sales FY 2011    Sales FY 2012 Operative EBIT=%, FY 2011   Operative EBIT=%, FY 2012 Paris, Nov 29–Dec1 Applications Some 2,000 people visited Kemira stand at the

Fi Europe brings together the world’s leading Shanghai, Nov 7–9 44rd ABTCP congress in São Paulo. ABTCP is the

Disclaimer: The data in the graphs has been issued by Vara Research GmbH for information purposes only and is not intended to constitute investment advice. It is based on estimates and

forecasts of various analysts regarding revenues, earnings and business developments of the relevant company. The company did not participate in the compilation of the estimates and food and beverage suppliers, R&D, production As one of the most specialized exhibitions, the meeting point for industry professionals and it

it does not endorse them. Such estimates and forecasts cannot be independently verified by reason of the subjective character. Vara Research GmbH gives no guarantee, representation or and marketing specialists. Kemira’s ChemSolu- annual China International Water Treatment Che- provides an excellent opportunity for Kemira to

warranty and is not responsible or liable as to its accuracy and completeness.

tions Food team participated in the show for the micals exhibition is becoming a key event for communicate about our products and services.



34•WAT E R L INK 3• 2 01 1 KEMI R A STAK EHOL D ER MAG AZI N E • 3 5

aVEc









T h e co m p e l l i n g g re e n







challenge

Wise energy use is among the

greatest challenges of our time. How

can we ensure energy for everyone?

When Elina Engman began her

studies in the early 1990s, energy

was anything but topical.

tExt pIRKKo KoIVU · PhOtOS MaREK saBogaL









36•WAT E R L INK 3• 2 01 1 KEMI R A STAK EHOL D ER MAG AZI N E • 37

aVEc









5

the more interested consumers are in sustaina- It is obvious that Engman is enthusiastic about

ble development, the more they need to know what her job. When asked, she lists several reasons for her

kind of ecological footprint products have in terms of work being particularly rewarding: wonderful col-

manufacture and energy. leagues and the opportunity to always learn some-

“Companies are already being asked these ques- thing new, to begin with. She also has the opportu-

tions,” says elina engman, Vice President of nity to see, on a concrete level, how energy is linked

FACTS

Energy at Kemira. to Kemira’s finances, funding, environmental work

“Let’s take these leather shoes,” she says, pointing  Your favo- and communications, for example.

at her and my shoes. rite drink? “Energy is related to everything and concerns eve-

Tap water.





“Industrial custo-

“The leather has been tanned with formic acid. The ryone, companies and ordinary people alike,” she

I also enjoy

formic acid has probably been manufactured in our says.

a glass of good

Oulu plant. If consumers are aware of this, they want red wine. Engman’s work includes traveling to different parts





mers are already

to know what type of energy was used to manufac- of the world. She accumulates 50–100 travel days per

ture the formic acid.”  What book year and has visited more than 30 of Kemira’s pro-

did you read

Engman believes that companies will not be able to duction plants.

last?





asking the same

avoid sustainability issues, such as energy efficiency. Antti Tuuri’s The more a plant consumes energy, the more likely

Quite the contrary, these issues will become even centennial Engman is to pay a visit.

more important. Kemira’s products are not directly history of “I always want to see the production side of things!





questions as

the Finnish

intended for private consumers, but industrial cus- In addition to new perspectives, it gives me drive. It

construction

tomers are asking the same questions. company Lem- is great to see how proud people around the world

“Our customers in the paper industry, for example, minkäinen. are of their plants and how interested they are in





consumers.”

want to know what kind of energy was used to manu- energy efficiency. Many of the ideas I have heard on

 Whom

facture a paper production chemical.” these travels have already been implemented,” she

would you

Kemira’s answer is carbon-free electricity gener- bring with you says.

ated by wind, nuclear, process or water power. And to a deserted In addition, Engman keeps in touch with stake-

the formic acid for our shoes? Kemira’s plant in Oulu island? holders and meets colleagues from other compa-

My family.

will soon be powered by steam from a biopower nies. It is always useful to hear how issues have been

Also, I have

plant. The formic acid is biodegradable and contains wanted a dog solved in other industries. She also participates in

no sulphur compounds. for a long the activities Cefic, the European Chemical Industry

time, so I Council, among other associations and organizations.

would get one

With her team, Engman is responsible for ensur-

before leaving

ing sufficient energy supply for Kemira’s production for the island. Engman was hired in 2005. At the time, electric-

plants. Purchasing decisions are made in collabora- ity and energy were not major topics. Energy con-

tion with production and sales: production lets her  Your favo- cerns were even less trendy in the early 1990s, when

rite means of

team know for what purposes energy is needed, and Engman began her studies at Helsinki University of

transporta-

sales lets them know how much. tion? Technology, specializing in power plant engineering.

Engman’s work is wide-ranging, as Kemira oper- Bicycle and my “I have always been interested in energy technol-

ates in around 40 countries and has over 100 produc- own two feet. ogy, particularly in the links between energy, society

tion plants. Each country has its own energy market, and the environment.”

 What makes

and each plant needs different amounts and different you happy? Over the past couple of years, energy and the envi-

types of energy. In addition to electricity, Kemira pur- Success ronment have become major issues. Engman sees

chases oil and gas. achieved with this change especially in young people, including her

others, and

“Energy is always local. It is produced and con- school-age children: they want to know the origin

the important

sumed locally. From our headquarters in Helsinki, people in my of products, and they recycle. Adults are becoming

it is difficult to handle energy purchasing in North life. more aware as well. They discuss carbon footprints

America, for example. Because of this, we have local during coffee breaks and compare different heating

teams that work in agreed-upon ways.” methods.



3 8 •WAT E R L IN K 3• 2 01 1 KEM I R A STAK EHOL D ER MAG AZI N E • 3 9

“I have always been interested in energy

aVEc

technology, particularly in the links between

energy, society and the environment.”



Engman’s friends and acquaintances often con- The goal is to save approximately EUR 10 million

sult her—not only because of her work and expertise. by the end of 2012. About 20 of Kemira’s plants have

They know her to be a “true believer” in energy effi- been or will be reviewed during the 18-month period.

ciency, as she puts it. Engman commutes by bus and According to Engman, Kemira will focus on capi-

subway. She makes sure that no one leaves the lights talizing on the opportunities discovered during the

on at the office when not needed, and she also mon- reviews.









The leather of the boots has been tanned with formic acid that has probably been manufactured in our Oulu plant. Dress IvanaHelsinki, boots Seychelles/IvanaHelsinki.

itors energy consumption at home, pulling the plug The reviews have uncovered big and small ways

on her children’s cell-phone chargers if left plugged to save energy. The big ones include the opportu-

in too long. nity discovered at the Helsingborg plant in Swe-

“Little choices and changes go a long way in energy den, where efficiency was improved by increasing

efficiency at home—in the shower, for example. A con- the strength of peroxide in the production of coated

siderable part of our daily energy consumption con- sodium percarbonate, also known as ECOX. The

sists of warm water that goes down the drain, literally.” small ways include the opportunity at the Fray Ben-

tos plant in Uruguay, where the reactions in chlorate

In one area of life, however, Engman does not save production were accelerated by raising the tempera-

energy: exercising. She consumes her physical energy ture of the feed liquid in the cells.

in fitness classes and by running and playing golf. As

a result of all this hard work, she looks fit and fresh. In improving energy efficiency, the initial observa-

“In terms of exercising, anything goes. I also like tion and the ensuing change in thinking are often

hiking, and I hunt moose and birds in the fall.” enough. Changes that require little or no invest-

Engman and her husband have three school-age ment are the fastest to implement. Sometimes it is

children. The family shares a love for the outdoors. necessary to change an operating method or part

The children are scouts, and the family loves to visit of a process. Energy efficiency can also mean mak-

their summer cottage and go boating in the Finn- ing use of waste heat or be related to the use of

ish Archipelago. That’s why all family members are materials.

interested in the state of the Baltic Sea. If one unit discovers an opportunity to save energy,

“There have been little, delightful improvements. the solution is copied, whenever possible, to be used

You can fish for flatfish again, and bladderwrack is by other production plants.

back,” she points out. Energy efficiency is also considered in purchases.

When acquiring new equipment, the cheapest

Engman feels that she can promote sustainability in option is not always the most inexpensive one. The

her work. Kemira’s energy strategy is in line with the entire life cycle of the equipment must be taken into

company’s way of thinking. account, as well as the energy it will consume during

“I think it’s wonderful that water, its efficient use its life.

and recycling are at the core of our strategy. Energy Can Kemira still enhance the efficiency of its

saving and energy efficiency go hand in hand with energy use?

Kemira’s strategy.” “Certainly,” says Engman.

Energy efficiency is not new at Kemira. For years It also depends on energy prices. If they keep ris-

now, the company has made every effort to save energy ing, the company can reconsider solutions that are

and use it more efficiently. The latest investment in not currently profitable.

this area is the E3 program, which was launched last “There may be new directives, national or interna-

year. The program is headed by jukka aarinen, sup- tional ones. We may also develop new products and

ported by steve mcpherson in North America. solutions that save energy.”



4 0•WAT E R L IN K 3 • 2 01 1 KEM I R A STAK EHOL D ER MAG AZI N E • 41

cleantech Finland is an association of top and communications related to cleantech



coMpanIons companies and experts. It promotes the

visibility of Finnish cleantech companies

Finland. Launched in 2008, the cleantech

Finland program is intended to continue to

abroad. Finpro is responsible for marketing at least 2015.









opening doors for clean technology

Cleantech Finland, a network of top Finnish environmental companies,

helps businesses reach the right target groups around the world.

t E x t J o H a n n a pa a s I K a n g a s -t E L L a ∧ P h O t O J o a n n a M o o R H o U s E





HULKKonEn: “cleantech finland facilitates the growth Santtu Hulkko- VanHanEn: “for Kemira, Cleantech Finland offers an

of environmental business in Finland by bring- nen manages the excellent opportunity to contribute to the develop-

Cleantech Finland

ing together leading cleantech companies as well ment of Finnish expertise in the field. Collabora-

program at Finpro

as organizations supporting the cleantech business. and heads a team tion also makes us more effective in making environ-

Cleantech Finland is among the most important pro- of eight. According mentally friendly options available to the rest of the

jects in Finpro’s history, and it has immense national to Hulkkonen, the world.

cleantech sector

significance. The network consists of 80 member com- We seek to participate in water-related events and

has great growth

panies and 20 other partners. potential and offers programs, especially in our key markets. Cleantech

The project aims to establish Finland as the world an opportunity to collaboration also brings delegations from developing

leader in cleantech. We organize events that increase strengthen colla- markets to Finland.

boration among

our member companies’ visibility. We also invest in

various players.

electronic networking and serve as a marketing com- cleantech finland maintains regular contact with its

munications partner for Finnish companies abroad. Arja Vanhanen, member companies, helping them find new ways to

Kemira’s Director of improve visibility and create contacts. There are sur-

Product Marketing,

at the beginning of 2012, Cleantech will launch prisingly many ways to participate, and we try to

is looking for new

SOLVED, which integrates cleantech companies, cus- ways for Kemira to choose the options that work best for us.

tomers and media as well as problems and solutions contribute to clean- Collaboration brings us visibility in forums and

into a dynamic online expert service. The service will tech collaboration. media that are important to us. In some cases, we

She is preparing

be used to channel experience, and it will also pro- would not have the resources to take part on our own,

for the 6th World

vide information for buyers, suppliers and investors. Water Forum, which but the network makes participation possible.

This one-stop shop can be used to promote Finnish will be held in Mar-

water expertise internationally. seilles, France in We appreciate the way in which Cleantech Finland

March 2012. Kemira

Finland has a great deal of top expertise in envi- has strengthened its organization in growth markets.

will share Finland’s

ronmental issues, and makes considerable invest- pavilion with Clean- Cooperation with ministries, government officials

ments in competence development. Collaboration tech Finland at the and organizations enables companies to make a dif-

enhances networking, enabling partnerships with top event. ference, even on a high level. Cleantech Finland cre-

players in developing markets. This will keep Finland ates national and international networks as well as

in the forefront of development. opportunities for networking among member com-

panies.

the brand of Cleantech Finland already has incredi- Finpro’s role as the administrator of Cleantech Fin-

ble value. It attracts international attention weekly, land comes naturally. Finpro opens doors for Finn-

even daily. Finland is among the five leading cleantech ish companies abroad and puts them in contact with

countries in the world and has received considerable local decision-makers. Finpro’s extensive expert

visibility through Cleantech Finland. organization helps Kemira see the future from the

Kemira has actively contributed to Cleantech Fin- perspectives of different markets. In Finpro, we have

land’s operations and strategy. This cooperation a reliable partner that regularly offers us opportuni-

strongly supports Kemira’s water-focused strategy.” ties to export our expertise.”







4 2•WAT E R L INK 3• 2 01 1 KEM I R A STAK EHOL D ER MAG AZI N E • 43

When Elina Engman became Vice President of Energy at

Kemira in 2005, energy saving was not a topical issue.

Now it has become one. Industrial customers are as inter-

ested as consumers are in the quality and origin of energy.

Our interview with Engman begins on page 36.









In this issue ...

Creating the future

Büchele believes in curiosity p. 6

Bioethanol from Brazil

Energy from sugar cane p. 8

No paper without water

Water is vital for the forest industy p. 12









4 4 •WAT E R L INK 3• 2 01 1