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Search Engine Marketing









By Jatuphum Juanchaiyaphum

Agenda





1 Search Engine





2 Search Engine Marketing





3 Search Engine Otimization

Search Engine







Google.com

Yahoo.com

Bing.com (msn.com)

Market Share

Search Engine Marketing







Search Engine Marketing(SEM) ?

 Search Engine Optimization (SEO)

 Pay Per Click Advertising (PPC)

 Cost Per Click (CPC

PPC





 Google Adword (google.com)

 Yahoo Search Marketing

(yahoo.com)(Overture)

 adCenter (msn.com)

http://www.google.co.th/intl/en/ads/

Google Adword



Adword







Adsense Adsense

for Search for Content

Adsense for Search

Adsense for Content

Search Engine Optimization

SEO คืออะไร

ทำไมต้อง SEO

Search Engine Optimization





On-Page Factors

Off-Page Factors

On-Page Factors

 Domain Name

 www.building.co.uk

 Sub Domain , directory

 www.greatbuildings.com/buildings/Chrysler_Building.html

 Meta Description Tag



 Filename

 www.greatbuildings.com/buildings/Chrysler_Building.html

 Title

 Home Page | The UK's leading construction magazine -

Building

 H1,H2,H3

 Link Text Titles ,Image ALT Tags

Off-Page Factors





Link

 inbound link

 outbound link

 PageRank

Off-Page Factors

PageRank

Resource Link





http://forums.digitalpoint.com

http://freekeywords.wordtracker.

com/gtrends/

http://blogspot.com