Chief Marketing Officers Address ROI, Social Marketing, and Leading the Growth Agenda for Their Companies
The CMO Club Hosts November Summit of Chief Marketers
New York, NY – Chief Marketing Officers are facing significant pressure to provide marketing leadership within their businesses and simultaneously drive the growth agenda during these tough economic times. To provide a forum for CMOs to share best practices for the constantly evolving marketing landscape, The CMO Club, an exclusive organization for CMOs will host a Thought Leadership Summit “The World’s Best CMO Conversations” from November 12-13 in San Francisco. The Summit, which will host more than 75 Chief Marketing Officers representing both mid-size and Fortune 500 companies, will feature a series of sessions and workshops designed and lead by CMOs. The topics are aligned with the key responsibilities including, 1) Chief: “Leading Marketing Organizations and Accelerating Talent Development”; 2) Marketing: “Leveraging Social Marketing and other Tools for Improved Customer, Partner and Employee Engagement”; and 3) Officer: “Leading Organization Wide Change as CMO”. A coterie of the country’s leading Chief Marketing Officers and thought leaders have been assembled to lead workshops at the event, including Michael Mendenhall of HP, Porter Gale of Virgin America, Guy Kawasaki of Garage Technology Ventures, Scott Lutz of SAP, Susan Lintonsmith of Red Robin Restaurants, Evan Greene of The Recording Academy (Grammys), Joe Rooney of Cox Communications, Ram Menon of Tibco, Mitch Bishop of iRise, and more. “The CMO Club and the CMO Thought Leadership Summit are designed to help put CMOs on the offensive and add more value within their respective organizations. We have designed this Summit to give CMOs a chance to step back from the daily grind, think strategically, and grow professionally with the help of their peers who are experiencing the same pressures,” said The CMO Club Founder and former DoubleClick CMO Pete Krainik. “Chief Marketing Officers are the voice of the customer and define a vision for future organizational growth and vitality within a company, but against a backdrop of tightening budgets and an increasingly fragmented media landscape, many of us have been hamstrung by the need for a necessarily short-term outlook. CMOs interested in attending the Summit can visit www.thecmoclubsummit.com or contact Pete Krainik at pete.krainik@thecmoclub.com. To learn more about The CMO Club please visit www.thecmoclub.com. About The CMO Club: The CMO Club was created for the unique purpose of bringing Chief Marketing Officers together in an environment of openness and contribution that enables them to become better at what they do. Tailored exclusively to top marketing executives, this club hosts dinners and events, shares reports and research from leaders in the marketing industry, and leverages the first online network for “CMOs only” for sharing ideas, helping each other, and serving as a resource for CMO career opportunities. The CMO Club was founded in 2006 by seasoned marketing executive Pete Krainik and currently has over 800 members. Find out more about The CMO Club at www.thecmoclub.com. ###
HILL & KNOWLTON, Inc.
909 Third Avenue New York, NY 10022 USA
T +1 (212) 885 0300 F +1 (212) 885 0570 www.hillandknowlton.com/us