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Visit my website for more Twitter tips and strategies here:
http://www.thesocialmediamarketing.org
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Twitter is one of the fastest growing marketplaces on the Internet. The reason why so many
people like Twitter is because it is actually the perfect communication tool for people who don't
understand and don't want to learn about Internet technology and the technological geek-speak
that goes along with it.
A few years back, I asked someone for his dad's email address. The son replied telling me that
you just email his name. The son was clueless that there was an actual email address behind the
shortcut for his dad's name. He did not understand email, and he did not care that he did not
understand it. He was able to use it in a manner that was easy for him, and that is all that really
mattered.
What makes Twitter so popular to the masses is that one does not have to be tech-savvy to use
the service. The new user simply needs to locate the profile of the person he or she wants to
follow, and then the user simply clicks "Follow". From that day forward, anytime the person
"Followed" posts (tweets) new information to his or her micro-blog, Followers will be notified about
the message in the Twitter Timeline.
The only thing that is really difficult about Twitter is that new people seldom understand that they
must "Follow" someone, before they start to receive messages from others. But once someone
has chosen to follow a few people, they get the idea behind Twitter very quickly.
With its system of 140 character micro-posts (referred to as "tweets"), users are able to
communicate information to other users. Sometimes the tweeted info is a random comment, but
often the tweets mean something to somebody.
For the average consumer, they can log into Twitter to update grandma about the lives of the
grandchildren and to provide links to family pictures.
Although the service has been available since 2006, the Internet marketing community was really
slow to catch on to the value of the Twitter community. Most Internet marketers had never heard of
Twitter until 2008. Even then, online marketers were slow to see any real value in the platform. But
in 2009, Twitter finally hit its stride in getting the word out about its service, in large part due to the
Ashton Kutcher vs. CNN Twitter Follower Challenge.
Ashton Kutcher (@aplusk) challenged CNN (@cnnbrk) to a race to one million Twitter Followers.
On April 17th, 2009, Ashton became the first Twitter user to reach one million followers. CNN
passed the mark a few hours later, but Ashton won the race fair and square.
Understanding The Value Of The Twitter Community
In March of 2008, Twitter was estimated to have one million active users, according to Michael
Arrington of TechCrunch. But amazingly, over the course of the following year, Twitter was able to
expand its user base by 32-37 times, according to which news source you trust for your data.
On July 30th 2009, the Philadelphia Enquirer reported that Twitter had "increased its user base by
37-fold to more than 32 million users worldwide, 18-20 million of whom reside in the United States"
Now, the naysayers are fond of pointing out that Twitter's attrition rate is quite large, with 60% of
new users disappearing after signing up for the service. But if the Philadelphia Enquirer's
estimation is correct that "only 40 percent of first-timers become habitual visitors", then the
remaining 12.8 million users still make a viable and vibrant Twitter community.
Each individual user inside the Twitter community is capable of building his or her own community
of Followers.
As Ashton Kutcher has taught us, building a Follower list is fairly straight forward - when people
are interested in you and what you have to say, they will follow you on Twitter to see what you
have to say.
To date, nearly 3 million Twitter users have decided that they care enough about Kutcher's life to
follow his personal tweets. Of course, I am sure it helps that he occasionally posts pictures of his
wife, Demi Moore, in his tweets. Not only did Kutcher share a shot of his Demi's derriere, he also
proved that rich people have ugly furniture too.
How Can One Benefit From A Large Twitter Following?
Some of Twitter's 12.8 million active users will benefit handsomely for building a larger Follower's
list, while other people will not.
It is pointed out by @ web2marketer, "It's not about how many Twitter followers you have...the
only thing that matters is - are they listening?"
This is the key, of course.
Some people build huge lists of Followers, but never say anything worthwhile or interesting. Some
are only interested in building their Followers list for the sake of building Followers.
If no one wants to listen to what you have to say, it does not matter whether you have 1 Follower
or 2.9 million Followers. If no one is "listening" to what you have to say, you will not make any
money from your participation in Twitter.
On the other hand, if people are "listening" to what you have to say and "clicking" the links you tell
them to click, then you have a good chance of earning real money as a result of your Twitter
activities.
It has been said that the consumer needs to see or hear your name or your marketing message 7
times, before they will trust you enough to buy from you. Professionals in the direct marketing
industry suggest that 82% of all consumers (business people or otherwise) will buy your products
or services on the second to the ninth exposure to your marketing message.
Twitter allows you to carry a continuous dialog with those most likely to buy what you are selling -
through the Public Timeline of the people following you in Twitter. Once people have started to pay
attention to what you tell them, and once they start absorbing your marketing message, then
gaining your Followers trust is made easier. Once people are listening to you, you can earn their
trust fairly quickly.
An idea presented by @contentmanager is that television has had 80+ years to perfect its
advertising model. Television seems committed to the concept of 42 minutes of content to anchor
18 minutes of advertising. These numbers translate into 70% content to provide an anchor for its
30% advertising. (http://twitter.com/contentmanager/status/3106295397) In context, he says that
the 70% content is designed to attract attention and win trust, and then the 30% advertising is
designed to earn profits and cover the costs of building content.
Understand That It Is A Numbers Game
As a successful Twitter marketer, your first goal is always to attract Followers (an audience). Your
second goal is to win the trust of your Followers (your viewing audience). Only after you have won
the trust of your Followers should you endeavor to advertise to your Twitter Followers list (to earn
revenue). If you have earned the trust of your Twitter Followers, revenue is certain to follow.
But, as with anything in business, it is a numbers game. A certain percentage of the number of
people exposed to your Twitter profile will become Followers. A certain percentage of those
people following you, will actually read what you have to say. A certain percentage of those people
will click your links. And if that link leads to a page where you can earn revenue, only a certain
percentage of people will buy your offer.
For most people, the only certainty is that they need to grow their audience, and in the case of the
Twitter community, they need to grow their list of Twitter Followers. In the numbers game, if you
can increase your audience, you can increase your revenue. It is as simple as that.
If you visit the website shown below, you will find practical tools that can help you build your
Followers' list. But after that, it is up to you. It is up to you to gain the interest and trust of your
Followers. Once you have done that, then the only thing that will matter is - are they listening?
Copyright (c) 2009 Harold Hemmings
Harold Hemmings is the owner of a website dedicated to helping people grow their Twitter
Followers List at an accelerated pace. Learn more about his inexpensive service at Buy Twitter
Friends: [http://buytwitterfriends.com/].
Harold Hemmings
Buy Twitter Friends
[http://buytwitterfriends.com/]
Article Source:
http://EzineArticles.com/?expert=Harold_Hemmings
==== ====
Visit my website for more Twitter tips and strategies here:
http://www.thesocialmediamarketing.org
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