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No matter what type of business you are in, marketing is the key to making sure you have
customers. When you are working in your business on your own, as a solopreneur, you may think
you don't need a formal marketing plan. It is helpful to have such a plan though so you know when
and where to focus your efforts. Otherwise, you may tend to flit from one strategy to another and
never be certain what is working. In fact, this random marketing is most likely going to be
ineffective with none of it working.
Your marketing plan does not need to be complicated or extensive. As long as you have
something to guide you, then you have a plan. You can easily give yourself a basic overview of the
strategies you want to focus on by using a simple, one page plan. You can create one plan for
your business as a whole. If you happen to have several different product types, you may want to
create a separate plan for each type or each specific product. This is particularly useful in rolling
out a new product or service.
A basic, overall marketing plan could include:
Plan Objective:
This is a statement explaining what the purpose of your plan is.
Target Clients:
Include a description of who your ideal clients or customers are. These details help you qualify
potential customers.
Objectives:
Include specific objectives you want to accomplish with your marketing efforts. This will be
dependent on the type of products or services you have. For example, if you have a consultative
service type business, one objective might be to convert at least 50% of your initial consultations
to clients.
Strategies:
List the specific marketing strategies you will use for marketing and how you will use each
strategy. Include a budget for each strategy as well.
Qualifying Activities:
Explain how you will qualify potential customers so you will spend more time with the most likely
candidates for what you offer.
Financial:
Include financial objectives based on specific products or product types.
Of course, you may discover you would like to include other categories. It's your plan, so make it
work for you. Creating a simple marketing plan like this will help keep you on track with your
actions and results. So, take some time and develop a systematic plan for yourself today.
Jen Kunkel
Extraordinary Life & Business Designer
Connect For Success
http://www.jenkunkel.com
Daily Blog: http://jenkunkel.com/extraordinarylives4ordinarypeople/
Jen's mission is to help you transform your world, design a life you love and achieve the dreams
you have a true passion for!
Article Source:
http://EzineArticles.com/?expert=Jen_Kunkel
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