Wire & Strip Feed Systems w/Multiple Process Options
Adjustable Lifestyle Beds www.jinjuadjustablebeds.com We manufacturer
Adjustable Electric Beds, Metal Beds & Furniture in PRC
Tecnorulli srl www.tecnorulli.com Rollers and mechanical constructions
for conveyors
How do I increase health club membership sales? How do I sell more gym
memberships? How do I sign more members up at my fitness center? These
are questions I hear over and over again from my health club consulting
clients around the country.
Learning how to sell a gym membership isn't hard. Selling a membership is
a simple, three-part process. This process involves getting clients into
the gym or health club, building value and asking for the membership
sale.
As a fitness center owner you must have a plan to market your fitness
center year-round. You must imprint the image of your health club in the
mind of potential members over and over again on a consistent basis so
when the urge strikes them to join a health club or gym you are the first
fitness center on their mind.
This may be done in many ways but the key is to keep your clubs name out
in the community by using various media outlets. You can also mix in
seasonal health club marketing promotions and other seasonal campaigns to
provide increased membership traffic during certain times of the year.
Once you get a potential new fitness center member in your club from all
of your marketing the key to selling more gym memberships is to build
value in the membership. By building value in the membership you will
have a much better chance at adding a long-term member. As a membership
salesman or a club owner selling a gym membership the key is to find out
why the potential new member is in your club ( this is done by listening)
and show them how the club and the staff will help them achieve whatever
it is they walked through your door to do. If you build value in the
membership it will make the selling of the gym membership much easier.
The final step and the step that should be the easiest is asking for the
membership sale. If you have built value in the gym membership cost very
rarely should be an objection. The key is to keep the choices simple. My
suggestion for most clubs is to have 2 or 3 options at the most. A long-
term (12 month) EFT monthly membership and a paid-in-full, one-year
membership are a good basic gym membership pricing structure. Simply
explain each option and then ask the customer to pick the best option for
them to get started today.
Selling more memberships requires planning and implementing simple
fitness center marketing programs and health club membership sales
processes that not only bring potential new members in the door but gives
your fitness center sales staff a basic outline and process for
converting the guest into a long- term health club membership.
Matt York
IHCC
Health Club, Fitness Center, Gym Consulting, Marketing and Promotions