Organic SEO Experts
There are to types of Search Engine Results, organic and pay per click (PPC). Pay per click ads are
exactly what they sound like, ads you pay for. If you are willing to pay enough, you can get on the first
page of Google. It's just that simple. Some "SEO Experts" guarantee you first page results on Google
and/or Yahoo!. Beware often times that just means that they setup a PPC ad on Google or Yahoo!. T
Market Samurai is an amazing little piece of software I use to do all my keyword research. It mines
Google for all kinds of great information and returns real-time results. Their site has all the
instructional videos and information you will need to begin doing some real keyword research. You, of
course could do all this manually with the Google "keywords tool" in adwords for free, but it will take
you hundreds of hours. Personally I decided to spend the $150 and save myself the hassle.
Take a Look at:SEO Experts
Pay per Click ads are a great way to get fast, almost guaranteed traffic. If you take a fairly well
searched term like "iPad Accessories" you can setup a PPC campaign and get your site listing into the
first 3 pages of Google within a week. Now if you want to make it onto the first page of Google's
organic listings that's another story completely. It can take months if not years of dedicated work to
develop the pagerank, and backlinks to accomplish this. Organic SEO listings are often called "free
listing", but in reality, many companies spend hundreds of thousands of dollars trying to achieve a first
page listing on Google or Yahoo!. Spending this kind of money is not unreasonable if you are trying to
rank for a broad and highly searched term such as "Mortgage Refinance", which gets 1,220,000 search
a month. Currently advertisers are spending an average of $44 per click in order to have their ads seen
by anyone searching for that term. These are probably large mortgage companies that have figured out
how the cost of each new customer and whether the $44 is worth paying.
All this may make it seem hopeless for small business owner or regular Joe. The truth is that with the
right know-how, tools and willingness to some work, and determination anyone can get good organic
SEO results in almost any market. You can become your own SEO expert.
The starting point of any good SEO campaign is keyword research. Finding the keyword combinations
that are both well searched, and have low competition. Sometimes these are intuitively obvious, but
usually they are not. Fortunately Google provides tons of great information on keywords and search
trends. Using Google alone you can conduct very effective keyword research. If you are only
concerned with your business or a single market, Google may be all you need. If you conduct a lot of
keyword research in order to make money online; you need a good set of research tools. Researching
large number of keywords and conducting competition analysis on Google is very time consuming.
One exceptional tool for keyword research and competition analysis is Market Samurai. This piece of
software has saved me literally thousands of hours of research.
What you are looking for are a set of keywords that have the following attributes.
Take a Look at:SEO Experts
1. It is relevant to your market and webpage
2. It is well searched
3. There are relatively few competing pages
4. The strength of the competition is low