Alcoholic Drinks Market in Mexico
The phenomenon of aspirational consumers who strive to trade up to high-quality and premium
products is reshaping the competition dynamics of alcoholic drinks. This is particularly evident in
spirits. Although mature categories such as tequila still account for the bulk of spirits sales, it has
consistently lost ground to rapidly-developing categories such as whiskies, bitters, vodka and
mezcal. Most notable is whiskies, consumption of which among Mexicans increased exponentially
over the last decade, and came to represent 12% of total spirits’ volume in 2011, up from only 1%
in 2000. Whisk(e)y products represent the most fashionable drinks in Mexico, with privileged
recognition among aspirational consumers eager to follow the latest global trends.
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The Alcoholic Drinks in Mexico market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Alcoholic Drinks in Mexico?
What are the major brands in Mexico?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?
Major points covered in Table of Contents of this report include
Industry Overview
EXECUTIVE SUMMARY
KEY TRENDS AND DEVELOPMENTS.
MARKET BACKGROUND
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
MARKET INDICATORS
MARKET DATA
Alcoholic Drinks in Mexico
Explore Comprehensive list of more than 276 Tables & Figures available in the report
Mexico Alcoholic Drinks Market
Report Details:
Published: December 2011
No. of Pages:
Price: Single User License – US$ 1900
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