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UPTOWN Media Kit 2012


									                      Special Travel SecTion: Top 10 feSTivalS • SunSeT eScapeS • 72 hourS in carTagena                                  STEP UP YOUR STYLE WITH THESE SHADES & SANDALS • OUTDOOR FOOD FESTIVALS                                      NEW CITY SECTION • TOP SPAS • FLAVORED TEQUILA FOR FALL                                              Jay-Z’s first book • MiaMi nice: one GLorioUs GLass HoUse • a royaL tribeca triPLeX

                                                                                                                                                                                                 LUXURY, LIFESTYLE & LIVING
                                                                                      LUXURY, LIFESTYLE & LIVING
                                                                                                                   2010 JUNE/JULY

                                                                                                                                                                                                                              2010 AUGUST/SEPTEMBER

                                                                                                                                                                                                                                                                                                                                   2010 OCTOBER/NOVEMBER

                                                                                                                   THE NEW RENAISSANCE

                                                                                                                                                                                                                                                                                                                                   THE NEW RENAISSANCE
                                                                                                                                                                                                                              THE NEW RENAISSANCE

                                                                                                                   ISSUE 27

                                                                                                                                                                                                                                                                                                                                  ISSUE 29
                                                                                                                                                                                                                              ISSUE 28


                                                                                     LUXURY, LIFESTYLE & LIVING                                                                                                                                                                                                                                                                                                             LUXURY, LIFESTYLE & LIVING
                                                                                                                                                                                                                                                                                                                09/10 DECEMBER/JANUARY
                                                                                                                                                                                                                                                                                                                 THE NEW RENAISSANCE
                                                                                                                                                                                                                                                                                                                   ISSUE 24

                N a t i o n a l | N e w Yo r k | C h i c a g o | A t l a n t a | Wa s h i n g t o n , D. C . | C h a r l o t t e | D e t r o i t | P h i l a d e l p h i a

                                                                                                                                                                                                  A Toast to Luxury, Lifestyle, and Living.

                                                                                                                                                                                                   2012 Media Kit
Mission Statement
UPTOWN affords luxury purveyors the broadest access to a radically distinctive
group of male and female consumers: affluent African-Americans (AAAs).
The combination of UPTOWN Magazine and the UPTOWN 360 Experience
(a multimedia venture encompassing, the UPTOWN
Social e-newsletter, and Uptown Professional) is a one-of-a-kind multimedia
venture that provides marketers with traditional and alternative ways to
reach our audience of influencers at home, work, and play.

UPTOWN Magazine celebrates the luxury lifestyle of professional and
influential urban consumers across the country with city-specific editions in
New York, Philadelphia, Charlotte, Atlanta, Detroit, Chicago, and Washington,
D.C. Our editorial content, promotion, and brand extensions communicate
the appeal of a luxury lifestyle with an authoritative voice and sophisticated
design. Editorial content highlights the best in home décor, automotive,
technology, fashion and jewelry, fitness, health and beauty, travel and leisure,
food and wine, sports and entertainment, and arts and culture. It also includes
provocative profiles of the tastemakers who represent this audience.
Circulation &
  Published six times per year, UPTOWN is a national
  magazine with regional editions in New York,
  Philadelphia, Charlotte, Atlanta, Detroit, Chicago,
  and Washington, D.C. With an audited rate base
  of 250,000, UPTOWN reaches over 900,000 AAA
  men and women across the country through
  subscriptions, newsstand sales and direct mail.
  There is controlled and targeted distribution in
  residential buildings, restaurants, lounges, galleries,
  salons, spas, health clubs, retail stores, and the
  homes of some of the most influential African-
  Americans in the country. The magazine also has
  special distribution at major lifestyle and cultural
  events targeting our affluent consumers, and at
  annual signature events.
Who Will
   You Reach?
• A niche audience with disposable income and a voracious
  desire for luxury
• A targeted group of arbiters recognized for influencing
  general market trends
• Consumers who are difficult to reach through conventional
  mainstream marketing
• Readers with an average household income of $132,000

Why Target AAAs?
UPTOWN readers are an untapped source of revenue for luxury
purveyors. Research shows that these consumers are willing and
able to pay a premium for luxury, but demand quality. UPTOWN
Magazine is the only lifestyle publication that can help you
expand your visibility and authenticate your brand among this
rapidly expanding audience. UPTOWN will help you align your
brand, product, or service with this audience and garner your
share of their disposable income.

Did You Know?
• Affluent African-Americans have an annual purchasing
  power of more than $87 billion.
• The annual household income and total net worth
  of affluent African-Americans are well above the
  national average at a younger age than for other
  affluent households.
• Traditional markets for luxury consumers are saturated.
• You are leaving “money on the table” by not targeting
  this audience.
Our reach of more than 900,000 AAAs helps UPTOWN go beyond traditional
mass media to provide our marketing partners with 360-degree turnkey
opportunities to engage this audience and increase sales nationally and
regionally. No other lifestyle magazine in our space provides advertisers
with direct access to high-profile events, including fashion shows, ride
& drive experiences, film and music festivals, charitable events, movie
premieres, and Oscar and Grammy celebrations. UPTOWN works closely
with advertisers to develop custom programs and promotions suited to
brand and product initiatives.


                    iPhone App:
                     and                  Over 60,000
    EXPERIENCE           More Than 900,000                 MOBILE
                         Readers Nationally

                  Signature                    Custom
                Events, Event              iPhone Apps,
                 Sponsorship,               Sponsorship,
               Brand Extension               Integration

UPTOWN ONLINE                                                                          UPTOWN EXPERIENCE is a bold website brand extension from UPTOWN                       UPTOWN Live
Media Group. Our mission is to provide quality content in the form of                  Throughout the year UPTOWN produces high-profile events that bring our
broadband video, articles, pictures, and user-generated content to                     magazine and partnerships to life. We work closely with our advertisers
enhance the emotional connection and social interaction among the                      to develop integrated programs that include retail events and sampling
ever-expanding base of the UPTOWN digital community. We are here to                    opportunities, followed up with post-event photos in print and online.
serve those who aspire to live an UPTOWN life. In 2012 traffic is projected to         UPTOWN Signature Series
reach 200,000 unique visitors per month and 2.2 million page views.                    Annual events include UPTOWN Escape Las Vegas, UPTOWN Honors, is the ultimate digital destination for entertainment,              UPTOWN Pre-Oscar Black Hollywood Party and UPTOWN Food & Wine
culture, dining, travel, career, networking, fashion, shopping, celebrity,             Festival.
and home.
                                                                                       UPTOWN iPHONE APP
DESTINATION WEDDINGS & TRAVEL ISSUE                                                    The UPTOWN Mobile Guides iPhone app offers the hottest insider-curated
                                                                                       source for restaurants, bars, clubs, spas, hotels, and shopping in seven major
UPTOWN Weddings & Travel is our specialty issue that runs annually in
                                                                                       urban markets (and growing).
November. This picturesque issue targets the UPTOWN audience with
profiles of the hottest bridal designers and latest wedding trends, coupled            Sponsorship Opportunities
with unique and luxurious travel destinations. Your business will reach tens           • Sponsor by market, category,
of thousands of affluent African-Americans where they live, work, and play.             or the entire app
                                                                                       • Banners and interstitials link to
UPTOWN SOCIAL                                                                            any URL outside of the app

An invitation-only, free bi-weekly e-mail newsletter for discerning affluent           Custom Integration
African-Americans, UPTOWN Social is the ultimate insider’s guide to what’s             UPTOWN will integrate a custom city or
hot, new, and undiscovered—from entertainment and style to gadgets, travel,            country guide that fits thematically in
networking, culture, and more. As useful as it is entertaining, it’s like getting an   an issue of UPTOWN Magazine featur-
e-mail from your clever, unpredictable friend who’s in the mix.                        ing your brand as part of an UPTOWN-
                                                                                       curated “Hot List.”
Signature Sponsorship Packages provide a platform for customized
editorial content to reach our email database of 75,000–100,000 readers.
Premium newsletter sponsors can opt to run on a weekly or monthly
schedule in our “Work Hard” or “Play Hard” Editions.
2012                                                                                                    Rates &
        Editorial Highlights                                                                                Specifications
FEBRUARY/MARCH                                       SPACE CLOSE: 6/21                                  NATIONAL ADVERTISING RATE CARD
The Hollywood Issue                                  MATERIALS DUE: 6/26
From up-and-coming ingénues to the stars             ON SALE 8/14                                       RATES                       1X                  3X             6X
behind the camera to the hottest runway looks                                                           Full Page                   $29,106             $27,364        $26,195
for spring, UPTOWN captures the latest and
greatest in Tinseltown and beyond in one of
                                                     OCTOBER/NOVEMBER                                   1/2 Page                    $14,553             $13,682        $13,097
                                                     The Holiday Issue
our most popular issues.
                                                     Get a jump on your holiday shopping with the
                                                                                                        1/3 Page                    $11,642             $11,140        $10,820
SPACE CLOSE: 1/9                                     most exquisite gift ideas carefully selected by    Cover 2/Page 1              $64,033
MATERIALS DUE: 1/12                                  our editors. In addition, UPTOWN showcases         Cover 3                     $35,530
ON SALE 2/28                                         the world’s most eligible singles, the places
                                                     they frequent, and the trinkets they covet.        Cover 4                     $38,837
                                                     Nominate and vote for your favorite bachelor       *Rate Base 225,000
APRIL/MAY                                            and bachelorette as they shine between our
The Green Issue                                      glossy pages.
The Travel Issue
UPTOWN nods to all things green, including           SPACE CLOSE: 8/23
                                                                                                        UPTOWNMAGAZINE.COM AND UPTOWN SOCIAL
profiles on the world’s wealthiest, as well as       MATERIALS DUE 8/28                                 200,000 Unique Visitors Per Month; 2.2 million page views
the latest in eco-friendly fashion and products.     ON SALE 10/16
Readers can get a jump on summer travel                                                                 • Leader Board              $25                    • Vertical Skyscraper   $25
plans with our detailed guide to the hottest                                                            • Bottom Full Banner        $20                    • Sponsored Edit        $80
destinations in the U.S. and around the world.       BONUS ISSUE
                                                     Weddings & Travel 2013
SPACE CLOSE: 3/5                                     In our third annual Weddings and Travel issue,
MATERIALS DUE: 3/8                                   find the best in bridal couture, planning advice
                                                                                                        MECHANICAL REQUIREMENTS
ON SALE 4/24                                         and exciting travel pieces to far and exotic
                                                                                                        AD DIMENSIONS               BLEED                    TRIM                  SAFETY
                                                     lands. As a bonus, the Gold Pages are back —
                                                                                                        Spread                      16 1/4" x 10 3/4"        15 3/4" x 10 1/2"     15 1/4" x 10"
JUNE/JULY                                            your directory to the best wedding venues,
                                                     photographers, caterers, and designers in each
Home & Food                                                                                             Full                        8 1/8" x 10 3/4"         7 7/8" x 10 1/2"      7 3/8" x 10"
                                                     of our seven local cities.
UPTOWN guides readers to inspirational                                                                  1/2 Horizontal Spread       8 1/8" x 5 3/8"          7 7/8" x 5 1/8"       7 3/8" x 4 5/8"
homes, top designers, decor tips, and the latest     SPACE CLOSE: 9/23
trends. Gourmands can rejoice as we profile
                                                                                                        1/2 Page Horizontal         8 1/8" x 5 3/8"          7 7/8" x 5 1/8"       7 3/8" x 4 5/8"
                                                     MATERIALS DUE 9/28                                 1/2 PageVertical            4" x 10 3/4"             3 3/4" x 10 1/2"      3 1/4" x 10"
the best chefs, restaurants, and recipes this side
of gastro-chic.                                      ON SALE 11/16
                                                                                                        1/3 PageVertical            2 7/8" x 10 3/4"         2 5/8" x 10 1/2"      2 1/8" x 10"
SPACE CLOSE: 4/20                                    DECEMBER/JANUARY
MATERIALS DUE 4/28                                   Best Of Issue
ON SALE 6/14                                         UPTOWN holds its first-ever Best Of
                                                     Awards, covering 20 categories including the                               ALL AD MATERIALS MUST BE SENT TO:
AUGUST/SEPTEMBER                                     finest in dining (best brunch, best soul food),
Music & Style/Fall Fashion                           nightlife (best cigar bar, best lounge), and                                        UPTOWN Magazine
Like Jay-Z and Beyoncé, music and style go           lifestyle (best boutiques, best pet groomers) in
                                                                                                                                         Attn: Stacey Rigney
together. In our first annual music issue, we        each of our seven cities. Great as a resource
                                                     for the entire year!                                                                 9716 Helen Ave.
profile the most sizzling sirens and buzzing
up-and-comers.We invite readers to delve into                                                                                          Shadow Hills, CA 91040
                                                     SPACE CLOSE: 10/19
the latest beauty and grooming trends, and get
                                                     MATERIALS DUE 10/24                                                                     310.893.5407
a preview of the latest couture, straight from
the runways.                                         ON SALE 12/11                                                      
            Who Should
  Partner With
National and international brands that desire unrivaled
access to a viable niche audience:

• Advertisers who understand that traditional luxury markets are saturated
• Advertisers with new products or services
• Advertisers who need additional brand awareness
• Retailers who need to generate or increase sales, both online and in-store
• Brands that are highly competitive and have exclusive or limited-edition
• Marketers who understand the value of segmentation and target marketing
                   graphics                                                      graphics
Demo                                                                 Psycho

Demographic Breakdown:                                                 Psychographic Breakdown:
Our core reader is between the ages of 25–54                           Based on the results of our
and earns a minimum of $75,000 individually                            2009 UPTOWN Magazine Reader
per year.                                                              Study conducted by TouchPoint
                                                                       Research, UPTOWN readers are:

                                                                       • Engaged
                                   Gender                               They spent an average of one
      34%           66%            Male:                    34%         hour and 15 minutes with an issue
                                   Female:                  66%
                                                                       • Loyal
                                                                        60% have read at least three of
                                                                        the last four issues
                                                                       • Action-Takers
                                   Level of Education                   67% Went online to
      12%                          College                    
                     35%           Graduates:         46%
                                                                        64% told a friend about some-
                                   Some College:            12%         thing they read in UPTOWN
                                   Post-Graduate                        47% clicked through to an
                                   Study, plus:             35%         advertiser’s website
                                   No College:                7%        24% stated that they bought
                                                                        a product as a result of reading

                                   Marital Status                      • Extremely satisfied with
                                   Single:                  49%          UPTOWN Magazine
     32%                           Married:                 32%         95% rated UPTOWN as
                                   Other:                   19%         “Excellent or Good”
                                                                        47% rated UPTOWN as
                                                                        “One of Their Favorites”
Median Age...............................................38.8          Source: 2011 UPTOWN magazine
Pass Along .................................................... 2%     Reader Study conducted by
Average Household Income............$102,374                           TouchPoint Research

                 The affluent African-American is young, rich, and smart
                     with incredibly discerning luxury-market tastes.
Contact Information
Leonard E. Burnett Jr.
Co-CEO, Group Publisher
Henry J. Watkins

UPTOWN Magazine
Attn: Stacey Rigney
9716 Helen Ave.
Shadow Hills, CA 91040

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