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if book AUSTRALIA Media Release
Brisbane named home to Australia’s first Digital Literature Centre



24 August 2009



Media Release



Embargoed until Thursday 27 August 2009



Brisbane has been named Australian host city for a new national centre of excellence for digital

literature to be established next year.



Queensland Writers Centre CEO Kate Eltham said the Institute of the Future of the Book or

“if:book Australia” was only the third centre of excellence of its kind for digital literature

established in the world, after New York and London.



Announced today at the Melbourne Writers Festival, the Institute will act as a think-tank to

promote new forms of digital publishing and explore ways to boost connections between writers

and audiences.



“Reports of the book’s demise have been greatly exaggerated,” Ms Eltham said.



“People are reading more now, in many different ways, then they ever have before.



“And we want to take advantage of that.



“if: book Australia is about supporting our authors and publishers to access the new ways of

reading that are growing by the day.”



One popular reader – Stanza – that works on smart-phones like Apple’s iPhone, e-book readers

and laptops is being downloaded and installed 5000 times a day.



"But e-books are just the beginning. There are dozens of new ways for readers, publishers and

authors to share content that simply didn't exist 10 years ago.



"We want to make sure Australians can take advantage of all of them."



Ms Eltham said the initiative was born after Queensland Writers Centre identified a need for

more support and research for Australian writers and publishers navigating read:write cultures,

new markets and business models in the digital age.



“We know from the work of the New York and London institutes that if:book Australia can foster

a diverse, cross-disciplinary community of thinkers and experimenters and connect their ideas

with readers, writers and publishers,” said Ms Eltham.



Ms Eltham said if:book Australia is keen to establish connections to industry partners,

particularly publishers.

"Publishers provide a vital service for writers and readers and we want to help them take some

of the guess-work and risk out of digital publishing."



The first project for if:book Australia will be a national seminar series delivered next year called

Writers and Digital Markets. Supported and funded by the Literature Board of the Australia

Council, the program will inform Australian writers about new opportunities to create and publish

digital content.



“The benefit of digital media is that an author in rural Western Australia or a small press in

Adelaide can pursue many of the same digital strategies as authors and publishers based in

Sydney and Melbourne.”



if:book Australia will function as a ‘think-and-do tank’ and Queensland Writers Centre is seeking

partners from across the publishing, education and media sectors who are interested in

collaborative programs and research.



Queensland Writers Centre works to advance the recognition and enjoyment of Queensland

and Australian writers throughout Australia and the world.



The Queensland Writers Centre receives funding assistance from Arts Queensland and the

Australia Council for the Arts.



Bob Stein and Kate Eltham are available to interview.

Bob Stein (New York-London) is Founder and Co-Director of the Institute for the Future of the Book, and Founder of

The Voyager Company for a lively discussion on the impacts of the digital revolution. His work directly investigates

the evolution of intellectual discourse as it shifts from printed pages to networked screens. For 13 years he led the

development of over 300 film titles to videodisc and CD ROM. He's also worked at Atari on various electronic

publishing projects and has been at the forefront of the development of authoring tools for the next generation of

electronic publishing.



Kate Eltham (Brisbane) has a background in business and creative industries, and has been widely published in

Australian anthologies and newspapers. She is the Director of the acclaimed Clarion South Writers Workshop, a

professional development program for Australian authors. She also works as a founding member of Fantastic

Queensland, an organisation promoting and supporting speculative fiction writers.



Media Contact: Lisette Ogg on 07 3839 1243 or logg@qwc.asn.au

The Queensland Writers Centre receives funding assistance from Arts Queensland and the Australia Council for the

Arts.









Communications & Publicity

Level 2 Metro Arts Building

109 Edward Street Brisbane Q 4000

f 07 3839 1243 f 07 3939 1245

e qldwriters@qwc.asn.au


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