Direct Response Technologies Enhances the
DirectTrack Affiliate Experience
Upgraded features deliver added mobility, flexibility and convenience
Affiliate Summit West 2012
January 05, 2012 04:11 PM Eastern Time
PITTSBURGH--(EON: Enhanced Online News)--Direct Response Technologies, a leading provider of global
performance marketing solutions, has enhanced its DirectTrack® affiliate management platform with new features
that help merchants and networks attract and retain top-performing affiliates. The enhancements include the release
of a new mobile affiliate interface and an enriched affiliate payment solution – both of which were designed to
increase affiliate satisfaction and stickiness.
“Affiliate marketers are employing sophisticated strategies to create markets – and profits – for today’s leading
brands, and the networks and merchants are demanding solutions that help them keep pace,” said George Bordo,
general manager, Direct Response Technologies. “The new and enhanced features within DirectTrack improve the
affiliate experience by providing merchants and networks with the competitive tools they need to attract and retain
top-performing affiliates.”
To keep pace with an industry that is increasingly going mobile, DirectTrack launched its mobile affiliate interface to
provide affiliates with an on-the-go tool to keep up with their busy lives. With this interface, affiliates can access their
DirectTrack statistics as well as view and download complete campaign and creative information. This flexibility
offers affiliates the opportunity to see how their campaigns are performing as well as view new campaigns and
creative from the convenience of their mobile devices.
For those networks and merchants with global footprints, the mobile affiliate interface can be customized and
translated into any language. Direct Response Technologies strategically chose to design this feature as an interface
to provide its clientele with the multi-language support needed to expand their businesses globally.
The enriched DirectTrack affiliate solution also now offers a variety of cost-effective payment options via approved
third-party payment providers. In addition to having greater flexibility and access to more scalable payment options,
DirectTrack clients can pay affiliates in multiple international currencies using global exchange rates that are
calculated daily.
“Our comprehensive – and growing – list of features combined with the volume of detailed data that DirectTrack
provides, helps better connect the affiliate to the end consumer and allows our clients to reward top-performing
affiliates for ongoing consumer behavior,” added Bordo. “By improving the affiliate experience and cementing the
affiliate-to-consumer relationship, we are able to accelerate growth for the networks and merchants we serve.”
To learn more about DirectTrack and its enhanced features, visit booth #301/303 at Affiliate Summit West on Jan.
8-10, 2012
About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed
technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and
networks choose Direct Response for the reliability, scalability and accuracy of its solutions. A trusted advisor since
1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global
customer acquisition and offer distribution programs. For more information about Direct Response Technologies or
DirectTrack, visit www.directtrack.com or call (866) 773-4460.
DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered
trademarks are trademarks of their respective owners.
Twitter Tags: #DirectTrack, #ASW12
Tweet This: @DirectTrack launches a new mobile affiliate interface and enhanced payments solution. Learn more at
#ASW12 booth 301/303.
Contacts
Digital River, Inc.
Media Contact:
Jennifer Jasinski, 952-225-3637
Marketing Communications Manager
for Direct Response Technologies
jjasinski@directresponse.com
or
Investor Relations Contact:
Ed Merritt, 952-225-3362
Vice President, Investor Relations
investorrelations@digitalriver.com
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