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Business - Investing: Marketing & Sales - Click Link Now
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One of the most critical aspects to long term success in internet marketing, and in this respect in
regards to network marketing online, is testing, tracking and tweaking your sales funnel. In
particular, I wanted to give you an idea of why you need to be using one of Google's lesser known
online tools, Google Website Optimizer, with particular emphasis on testing your sales funnel.
Obviously when you have set out to start creating your online network marketing sales funnel you
have done considerable research into your competition and target market, you've developed some
highly targeted products and you've set up a process for your prospects to move through.
However we all know that your target market, competition and business in general NEVER remain
the same. There are always forces that act upon them that will change what they are looking for or
how they operate. It is for this reason that you have a duty to YOUR network marketing business
and in particular to your sales funnel to evolve and move with your target market, but stay ahead
of your competition.
To stay ahead you need a sales funnel that ultimately converts better than your competition, and
the way to do that is test everything you are doing, down to the minute details of your squeeze
pages, sales pages and website in general. That's exactly the mindset you need to take into your
online network marketing.
So essentially what Google Website Optimizer allows you to do is run different versions of your
different website pages, and each time it will randomly alternate the different versions of that page.
What I recommend is taking one variable of the website, e.g. the title (it could be the content of the
title or it could be the colour of the title) and then test your existing title with one or two
alternatives. From there you wait until each page has been visited 400 times (why 400? Good
question. But someone has actually tested how many website visitors you need to make an
informed decision about what's better and 400 come up as the key number).
In addition to Google Website Optimizer you should then be testing conversions with Google
Analytics, therefore you will be able to differentiate how many opt ins came from the different
versions of your website. In essence all you are doing is taking one element within your sales
page or squeeze page and trying to improve it by testing different versions against each other.
Very simple concept. Very few people do it and hence why so many people have in effective
online network marketing sales funnels.
To get yourself a free copy of my 20mins Network Marketing Sales Funnel Audio go to
http://www.MarkBlomeley.com
Article Source:
http://EzineArticles.com/?expert=Mark_Blomeley
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Business - Investing: Marketing & Sales - Click Link Now
http://www.pcnplus.com/Stores/index.php?cat=b2b.marketing
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