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					Friend –Never trust anyone who opens with “Friend”. It‟s patronizing and arrogant

These Republican candidates spent in some cases more than a year -- in Mitt Romney's case seven years -- campaigning in Iowa to be
the next president. - Obama has been campaigning for his entire life

But tonight, GOP voters there couldn't decisively get behind anyone. – Mocking voters…

Who exactly leads the Republican race going forward - devisive technique used often isn't clear, but we do know two things:

1) The extremist Tea Party agenda won a clear victory. – insulting a voter segment he does not understand No matter who the
Republicans nominate, we'll be running against someone who has embraced that agenda in order to win -- vowing to let Wall Street
write its own rules, end Medicare as we know it, roll back gay rights, leave the troops in Iraq indefinitely, restrict a woman's right to
choose, and gut Social Security to pay for more tax cuts for millionaires and corporations. – right out of the F.U.D. playbook

2) We'll be facing an onslaught of unprecedented spending from outside groups funded by corporations and anonymous donors. In
Iowa alone, so-called "super PACs" spent $12.9 million on almost exclusively negative ads. These groups will turn their fire even more
directly on us in the weeks ahead to prove that their candidate is the most anti-Obama. – the “O” has more money than God

This race is officially on -- and if we want to win, the only way is to out-organize them on the ground.
– these two call to action sentences are perfectly placed
Sign up to volunteer now, and an organizer will follow up in the next few weeks about how you can help.

Many observers still think Mitt Romney will be the Republican nominee. If he is, we will be prepared. But it's curious that no one can
really explain how, when or why the 70-plus percent of Republicans saying in polls and in Iowa that Mitt Romney's not their candidate
will suddenly come around. – this sentence is terrible

So the path ahead for Romney -- or whichever of the Republican candidates is going to emerge from this process -again with the
mockery -- is sadly and starkly very clear: to run even further to the extreme right, and make even more dangerous promises that
threaten not only the progress we've made but the fundamental fabric of American society. – he thinks a lot of himself

We also know that candidates who take these extreme positions can, in the right circumstances, win not only a primary but also a
general election in just about any state. – he knows because he did it

Just ask the Tea Party senators from Pennsylvania and Kentucky, and the Tea Party governors in Florida and Wisconsin. – attempting
to link elected officials to pre-defined extremists

Watching the circus on TV, it's tempting to think it's almost funny -- but this is not a joke. – FUD, projection and manipulation

We've got to be ready.

What you decide to do next will determine which kind of politics wins this election: - interesting here, the vote is about „politics‟
not Obama. A clear acknowledgment that “Obama” carries a negative perception…

http://my.barackobama.com/After-Iowa
                                                                            My words in red referring to the yellow
More soon.                                                                  highlighted text.
Messina
                                                                            The red block words are ‘power words’
Jim Messina                                                                 presented to invoke emotional response.
Campaign Manager
Obama for America
                                                                            A very good technique.

                                                                                                   -Greg Walters, 1/2012



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