exchange November / December 2007 Look Inside For: Lotto Lucky Retailers p. 12 Mardi Gras Scratch-offs p. 15 Louisiana Lottery Retailer Newsletter ‘Tis the season to spread holiday cheer with the Lottery’s latest holiday scratch-offs! With five games ranging in price from $1 to $5, your customers can purchase a gift that can keep giving. In fact, for those last minute gifts, holiday parties, or company gift exchanges, Lottery holiday scratch-offs are an inexpensive, exciting and convenient gift idea. This year, the Lottery unveiled a set of five holiday games: $1 Peppermint Twist, $1 Merry Money, $2 Mistle Deaux, $2 Jack Frost and $5 Gold’n Glitter. According to a Louisiana Lottery online survey, 73 percent of players consider the winter holiday season the best time to give scratch-offs as gifts. In addition, 72 percent of players purchase Lottery tickets as gifts because they like watching their friends experience the excitement of scratch-offs. Coming Soon. . . . exchange A Louisiana First! CREDITS The Exchange is published bimonthly by the Louisiana Lottery Corporation. Rose Hudson President, Louisiana Lottery Corporation I ’m excited to announce that on Feb. 18, 2008, the Louisiana Lottery Managing Editor Bonny Botts will begin sales for our first-ever $10 Vice President Marketing and Public Relations raffle game, Millionaire Raffle. Only 300,000 tickets will be sold for the • raffle, making this the best odds ever Editor of winning a $1 million cash prize. Kimberly Chopin A $1 million-winning ticket will be Communications Manager drawn April 15, along with five prizes • of $50,000 and 500 prizes of $500. Contributing Editors What’s more, the Lottery will be Susan Clayton paying a $10,000 bonus to the retailer Products Director who sells the $1 million-winning raffle ticket and $500 selling bonuses to Jené Burgess those who sell the $50,000 winning Communications Specialist tickets! Sarah McGriff Raffles have been received with Communications Specialist overwhelming enthusiasm in over 20 lotteries across the country with price Jennifer Queen points ranging from $5 to $50. Raffle Communications Assistant games on average have accounted for • approximately 16 -17 percent of total Designers traditional draw-style games during their runs. Players love them because they have an easy-to- Dwain Richard Jr. understand, familiar play style and also offer good odds of winning a significant top prize. The proven Art Director popularity of raffles, coupled with the higher price point, means that Millionaire Raffle promises to be a lucrative game for our retailers. Tiffany Goodyear The key to raffle sales success will be creating a sense of urgency, since a limited number of tickets Graphic Designer are available, and promoting the best odds ever of winning $1 million. The Lottery will do its part Marcy Hooper through well placed point-of-sale materials and a mass media campaign. We need your help now in Graphic Designer creating a “buzz” in your store about the upcoming game and asking customers for the sale starting Feb. 18. • Photographer Millionaire Raffle will have a scheduled eight-week sales period; however, we anticipate that the Jeff Jackson 300,000 tickets will sell out well before the April 15 drawing. In a recent online survey, an incredible Broadcast Producer 91 percent of Club Lotteaux members indicated they were likely to play a game with Millionaire Raffle’s play style and prize structure, and 82 percent said they would purchase a raffle ticket in addition to other games they regularly play. Raffle tickets will print from your Lottery terminal. In keeping with the traditional raffle play style, Lottery Policies Millionaire Raffle ticket numbers will be generated from GTECH’s central system in sequential 1. Louisiana law prohibits selling order from 000001 to 300000. This means players will not have the ability to select a specific Louisiana Lottery Corporation tickets to anyone under age 21 and requires number and no playslips will be required. an ID check of anyone appearing to be During the coming months, GTECH will be placing a purple key cap labeled RAFFLE on a blank key under age. on your terminal key pad. At that time, they will also be removing the CASH QUEST key. 2. The LLC supports “Responsible As part of the sell-in, you will receive special Millionaire Raffle brochures for your play center in Play” and help is available for problem advance of the start of sales. gamblers and concerned family or friends at 1-877-770-7867. Your Lottery Customer Service Representative will be visiting with you soon to discuss the game launch further and answer any questions. We look forward to a fun and successful Millionaire 3. Retailers must be in compliance Raffle game with you as our partner! with the Americans with Disabilities Act to remain a Louisiana Lottery Corporation retailer in good standing. 4. Retailers must be current in all filings with and payment of all taxes, interest and penalties owed to the state of Louisiana in order to have their license renewed annually. Lapeyrouse Seafood Bar & Grocery in Chauvin sold the latest Powerball Jackpot $15 million Powerball jackpot-winning ticket in Louisiana. New Orleans Timeline CSR Stewart Rodrigue, Owner Terry Lapeyrouse, Lapeyrouse Seafood Bar & Grocery Regional Manager Victor Highway 56, Chauvin Gray and Owner Rosalie $15 million jackpot 11 Lapeyrouse are holding a 9/29/07 “big check” for $25,000, the store’s one-time Debra’s Movie World of Cut Off bonus for selling the W. Main St., Cut Off winning ticket from the $15 million jackpot 10 Sept. 29 drawing. 9/30/06 Chauvin Retailer *Shell Food Mart College Dr., Baton Rouge 9 “Wins” with $41 million jackpot 2/12/05 *Brother’s Food Mart #103 Powerball Jackpot General Meyer Ave., New Orleans $42 million jackpot, split 2/22/03 8 #11 for Louisiana Chateau Supermarket Vintage Dr., Kenner Since joining Powerball in March 1995, Louisiana has had 11 jackpot 7 $48 million jackpot winners for an average of one per year. Louisiana ranks 5th out of 31 3/27/02 jurisdictional lotteries (29 states plus Washington, DC and the Virgin Islands) in the number of jackpot-winning tickets sold since joining the *Frog City Travel Plaza multistate game. Powerball sales in Louisiana account for 4 percent of N. Polk St., Rayne total Powerball sales from all participating lotteries; however, almost $33 million jackpot, split 6 6 percent of total jackpot-winning tickets since 1995 have been sold 12/27/00 in Louisiana. 314004 The most recent was a $15 million jackpot-winning ticket from the Fillmore Oil Co. #88 Sept. 29 drawing purchased at Lapeyrouse Seafood Bar & Grocery Goodwill Rd., Minden on Highway 56 in Chauvin. A retailer since the Lottery’s inception, $32 million jackpot 5 Owner Rosalie Lapeyrouse said, “We were shocked to learn we sold 8/18/99 the big one! My granddaughter actually sold the winning ticket. Sunday Big River Food and Fuel #9 morning she told me ‘Granny, come see what the machine says. A E. Airline Hwy., LaPlace winning ticket was sold in Chauvin!’ There aren’t too many retailers $25 million jackpot 4 down here on the bayou, so we had a good chance it was our store.” 8/30/97 Lapeyrouse said she and her husband, Terry, plan to use their $25,000 selling bonus to do something nice for their employees and Breaux Mart buy a camper. “We want to travel around to see the country!” Moss St., Lafayette The Lapeyrouse’s not only sell Lottery tickets, they also buy them. $24 million jackpot 3 “I know it only takes one ticket, but we buy five Powerball and Lotto 7/17/96 tickets every week,” she said. “If we don’t win, we look at it as helping the state.” Gaubert Food Marts The Lottery’s 11th Powerball jackpot-winning ticket, worth $15 Highway 20,Thibodaux $21 million jackpot 2 million, was claimed by William Heid Jr. of Chauvin. 2/28/96 Heid said he and his lifelong friend and fishing buddy In the September/ October 2007 issue have purchased $10 worth of Powerball tickets *Interstate Station #17 of the Exchange, the every week since the Lottery joined the multistate Voters Rd., Slidell owner of the Oak Terrace Service game. As a result of winning the jackpot, Heid said $35 million jackpot 1 Center in Gonzales he plans to retire as well as share his winnings with 2/14/96 should have been his children and grandchildren. 472014 identified as Todd *Business name at the time of jackpot ticket sale. Gautreau. We regret the error. louisianalottery.com 3 Powerball-Sized Bonuses! Below: State Oil Fuel in Belle Chasse sold a $200,000 “match-5” Powerball ticket from the Aug. 8 drawing and earned a $2,000 selling bonus. Store Comptroller Scott Melancon stands behind the “We Sold A Winning Ticket” banner in the store. Above: Siegen Racetrac #436 in Baton Rouge sold a $200,000 “match-5” Powerball ticket from the Sept. 29 drawing. Co-Managers Tiffany Pitts and Dreama Robillard, CSR Cynthia Germany, Communications Specialist Jené Burgess, Clerk Chanelle Claiborne and Tel-Sell Representative Willie Mae Autrey hold the “We Sold the Winning Ticket” banner in front of the store. Siegen Racetrac #436 received a one-time selling bonus of $2,000, or 1 percent of the prize, for selling the winning ticket. Above: Get & Go in Gretna sold a “match-5” Powerball Above: Hardé Mart #122 in Monroe sold an $800,000 ticket from the Oct. 17 drawing. “match-5” Powerball with Power Play ticket from the Oct. Above: Gentilly Spur in New Orleans Store Manager Linh Nguyen is 17 drawing and received an $8,000 selling bonus. Monroe sold a $600,000 “match-5” Powerball with Power Play ticket happy to receive a “big check” Regional Manager David Morton, Store Manager Steven from the Oct. 20 drawing. Store Manager Ali Saneci places for their $2,000 one-time selling “Thunder” Tyler and CSR Jackie Mehl proudly display the a “big check” for $6,000, their one-time selling bonus, in bonus from New Orleans CSR “We Sold the Winning Ticket” banner in the store. front of the terminal in the store. Tandra Smith. on, you also have the chance double your commission per transacti on each Powerball ticket, you not only Powerball tickets, including the Pow er Play When you sell the Power Play option retailers who sell “match-5” winning to multiply your selling bonu s. A 1 percent selling bonus is paid to 4 ible bonus of $2,000 to $10,000. portion of the prize, for a total poss Right: Circle K Directors of Operations Craig Stevens and Kenny Hodges, Baton Rouge Regional Manager Anne-Marie Hayden and Winn Dixie District Manager Edwin Tucker participated in the “Slice of Life” Gold Classic Golf Tournament on Oct. 2. 113764 Right: Monroe Regional Manager David Morton presents a winner with his prizes during the U-Pak-It #429 customer appreciation promotion in Monroe. Every dispenser left empty and Things To Do: every pack left unactivated Check Dispensers mean lost sales opportunities. Dispensers full Order Tickets: players. In fact, in a recent of colorful scratch-offs is a motivating factor for online survey of frequent Lottery players, 17 perce nt said that the number-one 1-800-259-8425 ler was the wide selection of reason they choose to shop at a particular retai said offering a wide variety of Lottery games available. In addition, 45 percent games would override convenience in their selec tion of a shopping destination! Activate Packs 169328 fill empty dispensers, the To help remind store staff to activate packs and distribute “Things To Do” post- Lottery has utilized terminal messages and will it-note checklists to retailers as reminders of daily Lottery tasks that get results. Fill Dispensers a huge difference in retailer “The checklists contain five simple tasks that make Brandon. “We have found that sales,” explained Vice President of Sales Dianne our most successful retailers have built these steps into their daily tasks.” Ask for the Sale! TIP: GOT AN EMPTY DISPENSER ? ME. SEE PAGE 8. FILL IT WITH A NEW HOLIDAY GA louisianalottery.com 5 On Sept. 16, the Louisiana Lottery launched Easy 5, its first new draw- style game in more than eight years, and players are responding well to the new game. For the first five weeks of sales, Easy 5 averaged about $293,000, which is nearly three times Cash Quest’s fiscal year 2007 average weekly sales. Cash Quest ended with the last drawing on Sept. 15 to make way for Easy 5. “The Lottery’s goal for draw- • Like Powerball and Lotto, Easy 5 style games in 2008 is to offer a tickets cannot be cancelled. diversified product mix that will • Easy 5 tickets must be generated increase sales over the long term,” before 9:30 p.m. the evening of said Products Director Susan Collins Boulevard Spur Cashiers Abderazek Dziri the drawing. Tickets generated Clayton. “Player research indicated and Azzedine Bouarouri and Manager Nada Kassouf after that time are good for the Easy 5 would be well received and were proud to sell the $138,397 Easy 5 jackpot- next scheduled drawing. we’re excited that initial sales are winning ticket from the Oct. 17 drawing. They display meeting our expectations.” a “big check” for $1,383, their bonus for selling the • Easy 5 prizes can be claimed as A lotto-style game, Easy 5 gives winning ticket to Ronald Wiggins of Bush. Kassouf said early as the day after the players the chance to win a cash she hopes to sell another jackpot-winning ticket soon. drawing but must be claimed pari-mutuel jackpot that starts at within 180 days of the drawing. $50,000 and keeps growing until it’s won by matching all five numbers in a field • Total prizes of up to $600 can be of 1 to 37. Drawings are held every Wednesday and Saturday, as with Lotto and paid by you. Prizes over $600 Powerball. 250010 must be claimed at a Lottery Retailers also earn a bonus of 1 percent of the jackpot prize for selling a jackpot- regional office or headquarters. winning ticket. See some of our first Easy 5 bonus-earning retailers here. If an Easy 5 prize is claimed In conjunction with Easy 5, the Lottery rolled out a limited-time, instant-win with an ezmatch prize after promotion called ezmatch. The $1 add-on option allows players to win an instant the drawing, the two prizes are prize of up to $250 for each ezmatch number that matches an Easy 5 number on combined with regards to these their ticket. thresholds for claiming the prize. The ezmatch promotion effectively turns a $1 Easy 5 purchase into a $2 sale, • Ezmatch prizes can be claimed doubling your commission. The promotion has been an overwhelming success, with immediately by the player. an amazing 70 percent of all Easy 5 tickets purchased with the ezmatch option! When validating an ezmatch prize Overall odds of winning an ezmatch prize are 1 in 5.65 and the promotion boasts before the Easy 5 drawing, an a 60 percent prize payout. exchange ticket for the Easy 5 “Early sales figures confirm Easy 5 can be a successful addition to retailers’ product drawing will print automatically offering by appealing to a larger customer base,” said Clayton. “Plus, you can double to give to the player. your commission on every ticket when you sell the ezmatch instant-win option on each ticket.” • On multiboard Easy 5 tickets The ezmatch terminal prompt, which occurs during each Easy 5 transaction, helps with ezmatch, separate tickets clerks to remember to ask for the ezmatch sale. will print for each play. • On multidraw Easy 5 tickets, ezmatch is available only for the first drawing. New Orleans Regional Manager Victor Gray and Corporate Accounts Representative Emily Flaccomio present Algiers Sav-A-Center in New Orleans employees with a “big check” for $1,519, their bonus for selling the $151,908 Easy 5 jackpot-winning ticket to Barbara Henderson of New Orleans. Gray, Customer Service Manager Kellie Tyler, Flaccomio, Store Director Stanley Duplessis and Customer Service Specialist Monique Hemelt are all smiles during the presentation of the “big check.” 6 Easy 5’s launch on Sept. 16 was just what the Lottery was hoping for… “just that easy!” But it couldn’t have been pulled off without the help of Lottery retailers around the state and their customer service representatives. Displaying point-of-sale materials at the beginning of September was an integral part of promoting the Lottery’s newest draw-style game. Lafayette CSRs took the opportunity to turn the placement of game signage into a Above: Lafayette CSRs Brandi McZeal and Paul Fugatt get their store ready for the fun event, as was the case at Jennings Truckstop launch of Easy 5 at Jennings Truckstop in Jennings. in Jennings. 319016 Above: Monroe Regional Trainer Gladis Coleman and The Grab Bag Manager Kathy Stanley get ready for customers in front of the Lottery’s promotional trailer at the store’s customer appreciation day in Lake Providence. Right: Chevron #605 in Houma took advantage of a beautiful end-of-summer day to host a customer appreciation event, and other Jubilee Store employees came out to help. Shop-N-Bag #2 General Manager Tina Fanguy, New Orleans Regional Manager Victor Gray, Chevron #605 General Manager Tricia Landry and Jubilee Stores Retailer Director Cyntanna Horn visit in front of the Lottery trailer during the promotion. louisianalottery.com 7 ey. The game the name, Merry Mon scratch- t that do ubles as a gift tag with rvey recommending demand is a $1 ticke t came from a player su rchase Back by popular . This unique concep ggest that players pu sc enes and artistic styles e to greeting ca rds. To boost sales, su features 12 different entertaining alternativ offs as a less expensive and more ermint Twist ite peppermints, Pepp ated with red and wh d up to the whole set. much sparkle. Decor on Mistle Deaux an ratch-offs offer just as to win up to $10,000 The other holiday sc up to $500. Players have the chance bows, offers a top pr ize of $100,000. offers playe rs the chance to win kling ornaments and your counter. , accented with spar e holder to place on $12,000 on Jack Frost. Gold ‘n Glitter ve lopes and a decorativ t. produced holiday en even more convenien To encourage gift-g iving, the Lottery has ke envelopes to make their gift-giving ay scratch-offs may ta Customer s who purchase holid #425 mint #426 Merry Pepper ) Tw ist ($1 Money ($1) Features a Features a tic-tac -toe match-3 play play style st yle with a top with twe nty prize of $250. top pri zes This unique of $500. game has 12 es different scen designe d to be gs. used as gift ta #431 Jack Frost ($2) Features a card game where the players hand #427 Mistle must beat the Deaux ($2) dealer’s hand Features a key- to win up to number-match $12,000. play style with seven top prizes of $10,000 and over $390,000 in doubled prizes. 8 Typically, stores experience a high volume of traffic during the holiday season from existing and new customers. In order to maximize holiday sales, Lottery regional managers and CSRs shared some holiday promotional ideas that you can implement in your store to generate holiday ticket sales and excitement. “Holiday promotions are important because they draw interest in our holiday games resulting in increased sales,” explained Alexandria Regional Manager April Jeansonne. “Second-chance drawings from our holiday games have proven successful in doing just that. Players can drop their non-winning holiday scratch-offs into a box at the retailer for a chance to win a holiday prize pack.” “Holiday promotions are a great way to boost store sales and also to reward stores for their hard work in asking customers for the sale during the holidays,” Cal Tabor, Lafayette Regional Manager added. Lafayette CSR Bridget Honore’ agreed, “We’ve implemented a holiday promotion for stores with slow traffic called ‘Got Tickets? We Do!’ Customers buy $10 worth of holiday scratch-off tickets and receive a Lottery t-shirt! They also have the opportunity to register their name for a Lottery holiday gift bag drawing!” Lafayette CSR Brandi McZeal shared another holiday- themed promotion to increase sales. “It’s called ‘What’s in YOUR stocking?’ Customers purchase $5 worth of holiday scratch-offs, and their names are entered for a drawing to win a special stocking filled with Lottery goodies,” she explained. “Ask-for-the-sale holiday promotions are another way #428 Gold ‘n Gl to increase interest in scratch-offs,” said Lafayette CSR itter ($5) Features a key-nu Paula Cornette. “If a store clerk forgets to ask customers mber-match play about purchasing a Lottery ticket, customers receive a small a top prize of $1 style with 00,000. Four teen to win and a 64 pe chances rcent prize payout fountain drink of their choice -- in a Louisiana Lottery plastic . cup they can keep!” Choosing an ideal location inside your store to announce the promotion is especially important. “Some of the best spots in a store are the starlet, play center or on the front door,” suggests Baton Rouge CSR Cynthia Germany. “Information about the promotion should be placed near the point-of-purchase -- near novelty gifts, cards, registers or near the dispensers so customers can participate upon impulse while waiting in line or purchasing their items,” added Jeansonne. “Cooperation between CSRs and retailers is important. We enjoy working with retailers on promotional ideas for their store,” said Tabor. Help spread the message that holiday scratch-offs are the one gift that’s fun to give and fun to get by conducting an in-store promotion. Lottery CSRs may not be available to assist in every promotion, but they can make sure you have the tools you need to ensure a successful holiday promotion! louisianalottery.com 9 Dec. 11, 2007 Bonus Bingo ($3) Crossword (#374) ($3) In The Money ($2) Mardi Gras 2007 ($2) Red Hot Dice ($2) Beads & Bucks Cat Scratch Fever Double Doubler (#359) Lucky 13 Mad Money New Year’s Cash Dec. 27, 2007 Stacks of Cash ($5) Jan. 10, 2008 $100,000 Hold ‘Em Poker® ($5) Feb. 1, 2008 Crawdads-N-Cash Feb. 27, 2008 $100,000 Spin ($5) Mega Money® ($10) Fabulous Fortune ($5) 10X the Money ($2) Let the Good Times Roll ($2) Lucky Hearts ($2) Carnival Win $5,000 Spin Super 7’s 10 Wild 7’s TIC TAC WOW Doubler Lucky 7’s Lucky Symbols Hoola Moola Aces High Quick $20 Roll the Dice Triple Win Line ‘Em Up Easy Money The Number Game Scary Money Double Doubler (#413) Find the 9’s Roll with the Change Merry Money Peppermint Twist Amazing 8’s 2008 Doubler Triple Fortune Barrel of Bucks Lucky Horseshoes Cash Reward Money Mania A Gift For You Fat Cat Doubler Black Jack Sizzlin’ 7’s Diamonds & 7’s Jumbo Bucks Double Time Super Deuces Luck of the Draw Jack Frost Bedazzled Mistle Deaux Turkey Tripler Block Bingo Goldbar Crossword 3-D Tic-Tac-Toe Cash Bingo Lucky Crossword Green Line Bingo Pieces of Eight Chili Days & Chili Nights Break The Bank Take 5 $100,000 Payout Gold ‘n Glitter Emerald Green 7s Cash Blowout louisianalottery.com 11 Above: Eric Dennett of Marion is presented his prize check by Lottery President Rose Hudson after claiming the $518,685 Lotto jackpot from the Sept. 26 drawing. Marion may be a small town, but on Sept. 27, everyone in Marion Food Mart was wondering just who could be holding the $518,685 Lotto jackpot-winning ticket from the previous night’s drawing. Eric Dennett didn’t keep them guessing for long. Two days after the drawing, Dennett, along with his parents and his 9-year-old son, arrived at Above: Danny Discount Clerk Tina Nguyen, Owner Charles Nguyen Lottery headquarters to claim the prize from the and Clerk Maria Nguyen hold a “big check” for $5,082, the store’s bonus Sept. 26 Lotto drawing. According to Dennett, they for selling the Lotto jackpot-winning ticket from the Aug. 22 drawing. checked for the numbers the night of the drawing and were pleasantly surprised to discover their Charles Nguyen, owner of Danny Discount in Marrero, ticket had matched all six. and his employees put a spring in the steps of three Bollinger “My parents and I stayed up all night,” said Ship Yard employees on Aug. 23. That’s because Eddie Barnes Dennett. “My mom even learned how to use the Jr., James Johnson and David Bernard had purchased a Lotto Lottery’s Web site to find out if ours was the only ticket from their store that won the $508,285 jackpot from jackpot-winning ticket.” the Aug. 22 drawing. 389011 Marion Food Mart received a one-time bonus Barnes, who claimed the ticket for the group, said that the of $5,186, or 1 percent of the jackpot for selling other two had given him quite a scare when he arrived at the winning ticket. work the morning after the drawing. “They took me into my office and told me I needed to sit down,” said Barnes. “I was worried that someone had been hurt or something. That was Below: Monroe Regional Manager David Morton presents a “big when they said ‘we won the Lotto jackpot.’” check” for $5,186 to Marion Food Mart Cashier Lisa McVicker Danny Discount received a one-time bonus of $5,082, or and Owner Glen Aulds. That was the store’s bonus for selling the 1 percent of the Lotto jackpot-winning ticket from the Sept. 26 drawing. jackpot prize for selling the winning ticket. Barnes said that he and his coworkers regularly purchase Lotto and Powerball tickets from Danny Discount. Above: Eddie Barnes Jr. of Westwego is pictured after claiming the $508,285 Lotto jackpot from the Aug. 22 drawing. 12 What happens to the money from unclaimed prizes A big question your players may have is, “What happens to the prizes that do ? not get claimed?” In short, it is returned to players in the form of increased payouts on scratch-offs or through other player promotions, such as second- Big Cat Fuel, New Orleans chance drawings. 110078 • $2,000, Powerball Prizes that have surpassed their redemption period are credited toward the Marion Food Mart, Marion Lottery’s unclaimed prize fund. Monies from this fund are used to increase the • $5,186, Lotto payout percentages on scratch-off tickets, which average about 59 percent. Funds Lapeyrouse Seafood Bar are also used for second-chance drawing prizes and other player promotions. & Grocery, Chauvin A new page has been added to the Lottery’s Web site that lists some of the • $25,000, Powerball larger prizes that are set to expire within the next 90 days. The prizes listed Racetrac Petroleum #436, Baton Rouge • $2,000, Powerball include Powerball, Lotto, Easy 5 and Cash Quest jackpots; “match-5” Powerball Algiers Sav-A-Center, New Orleans prizes; and “match-4 plus the Powerball” Powerball prizes. The page gives the • $1,519, Easy 5 details of when the prize was won, where it was purchased and the last day Collins Blvd. Spur, Covington to claim. • $1,383, Easy 5 The Lottery’s communications department also sends a news release to local Get & Go, Gretna media where the winning ticket was purchased, in order to inform the public • $2,000, Powerball of the pending expiration date. Harde Mart #122, Monroe “Our efforts have been successful,” said Communications Manager Kimberly • $8,000, Powerball Chopin. “Someone saw an announcment in the local paper about a Cash Quest Gentilly Spur, New Orleans • $6,000, Powerball jackpot prize set to expire on Nov. 18 and told a friend, Johnell Washington, who Quick Way Food Store, Independence unknowingly had stashed the winning ticket away with other papers. Washington • $2,000, Powerball found the ticket and claimed the prize a few days later.” B-Kwik Food Mart #7,Vidalia Remind your customers that according to Lottery draw-style game rules, all • $2,000, Powerball winning tickets must be claimed within 180 days of the drawing. Also, scratch-off prizes must be claimed within 90 days of the announced closure of the game. Winner For more information on unclaimed prizes, visit the Lottery’s Web site at www.louisianalottery.com/unclaimedprizes. Awareness & Great Cus tomer Service Ke ep Broussard ’s Sales Stro ng Walk into Broussard’s Broussard’s Shell Manager Anitra Stirgus, Baton Rouge CSR Ann Guzzardo and Owner Chris Broussard Shell on South Sherwood Forest show off the store’s “We Sold The Winning Ticket” banner after selling two top prize-winning scratch-off tickets. Boulevard in Baton Rouge, and you will be hard pressed to find someone that won’t greet you at the door. Chris Broussard, owner of Broussard’s Shell, shared, “We are a store that provides good, old-fashioned customer service to anyone that walks through our doors. Our courteous staff enjoys helping customers and making sure they are satisfied when they leave the store.” Broussard has been a Lottery retailer for three years and recently sold back-to-back, top prize-winning scratch-offs to two of his regular customers: a $100,000 winning Chili Days & Chili Nights scratch-off and a $200,000 winning Cash Blowout ticket. Anitra Stirgus, manager of Broussard’s Shell, noticed an increase in sales after displaying the “We Sold the Winning Ticket” flyer on their Lottery terminal. “Regular and new customers noticed the sign and asked about buying Lottery tickets,” she said. louisianalottery.com 13 Right: Lafayette CSR Bridget Honore’ presents a customer with prizes after spinning the Lottery wheel at Breaux Bridge Truckstop & Casino’s one-year anniversary celebration in Breaux Bridge. Below: Breaux Bridge Truckstop & Casino in Breaux Bridge celebrated its one-year anniversary and invited everyone to join in! Store Manager Danika Landry, General Manager Michael Nichols and Lafayette CSR Bridget Honore’ enjoy all the fun at the anniversary celebration. In the heart of Cajun country, Crowley has been home to the International Rice Festival for 70 years. Held the third weekend in October, the festival celebrates the rice industry of Southwest Louisiana with food-eating contests, cooking contests, live music, arts and crafts, parades and of course -- the Louisiana Lottery! Mickie Cook, owner of Cajun Mart in Crowley, has worked in the Lottery’s booth selling tickets for five years. “My husband, Kenneth, and I just love to do it! It’s so much fun,” she said. Cook said she remembers several years ago when she and Kenneth attended the festival. “We passed by the Lottery booth and there was a line across the street. They were selling tickets like hot cakes! I told Kenneth, ‘That looks like fun. We have a great business relationship with the Lottery. I’d like to work in their booth,’” she recalled. Cajun Mart has been known as the Lottery’s Rice Festival retailer ever since. “It’s a very busy festival and so many people attend,” said Cook. “A lot of the people we see are our customers, so we encourage them to come by the booth, buy some tickets and spin the wheel for Lottery prizes!” 310004 Left: Lafayette CSRs Kim Thibodeaux and Bridget Honore’, Regional Trainer Stella Arceneaux, and Cajun Mart Owners Mickie and Kenneth Cook keep Lottery players happy at the International Rice Festival in Crowley. 14 One glimpse of the vibrant colors and movement in Darrin Butler’s artwork “Let the Good Times Roll” and you are reminded of the essence of New Orleans. That’s why the Louisiana Lottery will ring in the 2008 carnival season by featuring Butler’s work on a $2 Mardi Gras scratch-off by the same name, which will debut Dec. 17 along with the $1 game, Carnival Win. 160953 Depicting a New Orleans second-line celebration, Butler’s work was selected as the winner Butler’s work of the “Louisiana Joys,visual Zest and Zeal (LA JAZZ)” Arts, arts was selected as competition sponsored by the the winner of Office of the Louisiana Lieutenant Governor (OLG) and the Louisiana the “Louisiana Department of Culture, Recreation Joys, Arts, & Tourism (DCRT) in cooperation Louisiana Lottery Zest and Zeal with the Baton Rouge Area and the Greater Arts (LA JAZZ)” Council. As the contest winner, visual arts Butler earned an artist fee for his work to be featured on a Lottery competition... scratch-off game. “We are honored for the opportunity to use Mr. Butler’s ‘Let the Good Times Roll’ artwork on a Mardi Gras themed scratch-off game that should resonate with Lottery players and art lovers alike,” said Lottery President Rose Hudson. For Butler, a self-taught artist with no formal art training, Catch the “Let The Good Times Roll” symbolizes perseverance. “My wife and I were displaced after Hurricane Katrina. Fortunately, I didn’t lose my art tools and wood, but we did end up “If you look very closely at the art Parade without a place to live,” he explained. He and his wife transferred to Don’t miss the parade! Be sure returned to New Orleans after Katrina and discovered that to keep dispensers stocked with the house promised to them was no longer available. They print, you will these Mardi Gras-themed tickets relocated to his mother-in-law’s house where they now live see where the throughout the carnival season. and work in one bedroom. • $2 Let the Good Times Roll Coincidentally, this challenging incident inspired him to paint flows along Top Prize, $12,000; key-number create his winning work. “I could not let my situation dictate the wood-grain match play style with auto-win my life and livelihood. My art makes me a very happy person and win-all 10 prizes features. pattern.” because I connect to the memories of my childhood in New • $1 Carnival Win Orleans. For me, being an artist is the true definition of freedom,” he explained. Top Prize $1,000; match-three In 2000, Butler quit his job as an automobile painter and began painting full-time, doubler play style; designed by participating in art shows across the country. He now makes different Lottery Graphic Designer color stains to create his art on wood with each work taking about Marcy Hooper. three to four months to create. “Let The Good Times Roll” was a Starlet frames, counter mats and stain painting created on one solid piece of wood. Push/Pull door static clings have “If you look very closely at the art transferred to print, you will been developed to assist you see where the paint flows along the wood-grain pattern,” he said. in promoting the Mardi Gras Butler said he has played scratch-off games in the past and won small game line up. In addition, amounts. “Just imagine winning money or learning of someone winning statewide outdoor billboards, money on a Lottery ticket you designed,” he said. “That’s a great feeling. on-air radio promotions and traffic reports will promote I feel like I have already won. I get to creatively express my love for a the Mardi Gras games. city that I still call home…New Orleans.” 150216 louisianalottery.com 15 Above: Lafayette CSRs Paul Fugatt and Brandi McZeal enjoy the excitement during Jennings Truckstop & Casino’s customer appreciation promotion in Jennings. Above: Patterson Truckstop & Casin several prizes after o in Patterson had spinning the wheel a lucky customer wi during the custome n r appreciation promo tion. Below: Customers scratch their tickets before spinning the wheel for a prize during the Crowley Truckstop & Casino customer appreciation promotion in Crowley. Above: Lafayette CSR Kim Thibodeaux greets customers as they show off their tickets and get ready to spin the Lottery wheel for a prize at the St. Martin Truckstop & Casino customer appreciation promotion in Broussard. Above: Lafayette CSR Amanda Begnaud presents a customer with her prize after spinning the wheel at the customer appreciation promotion at Highway 31 Truckstop & Casino in St. Martinville. 16 The Marketing and Public Relations department was honored with four awards by the Southern Public Relations Federation (SPRF) during its Lantern Awards banquet on Sept. 18 in Mobile, Ala. Gulf Coast area businesses and government entities submitted 256 total entries Louisiana Lottery’s Communication staff (from top left) which were judged based on Sarah McGriff, Kimberly Chopin, Jennifer Queen and Jene Burgess. the fundamental processes for all good public relations campaigns and communications: research, planning, implementation and results. The Lottery’s communications team brought home three Awards of Excellence and one Certificate of Merit in the following categories: Special Public Relations Program, Short-Term: $1,000,000 Spectacular Live Drawing, Award of Excellence Special Public Relations Program, Long-Term: Louisiana Lottery’s Winner Awareness Campaign, Certificate of Merit Publications, External Newsletter: Exchange, Louisiana Lottery’s Retailer Publication, Award of Excellence Promotional Brochure or Folder: Retailer Recruitment Brochure, Award of Excellence The North American Association of State and Provincial Lotteries (NASPL) recognized the Louisiana Lottery’s retailer publication, Exchange with a Batchy Award. This coveted honor recognizes lottery marketing efforts that achieve an exceptionally high level of excellence. “These awards are a direct reflection to the quality of work our marketing and public relations department provides to players, retailers and our state,” said Lottery President Rose Hudson. “I am very proud that Exchange was recognized as the best lottery retailer newsletter in the North America.” 125367 louisianalottery.com 17 NEW Retailer! Delatte’s Country Market in Ponchatoula is a well established community country store, recruited by Baton Rouge CSR Jody Guidry. Excited to be a new Lottery retailer, Store Assistant Manager Shae Delatte hangs a Lottery banner in front of the store to invite everyone in to play. $100,000 Hold ‘Em Poker® ($5) closed in October, but players still have time to enter the game’s second-chance drawing. Remind your players that nonwinning ticket entries into the fourth and final WPT™ second-chance drawing must be received at the designated drawing address by Jan. 10, 2008 to be eligible to win the WPT™ Grand Prize Trip Experience or one of 191 WPT™ Merchandise Prize Packs. The Grand Prize Trip Experience includes: • Round-trip airfare for two to an actual tournament • Six nights’ double occupancy accommodations • $1,000 spending cash • One World Poker Tour® Merchandise Prize Package • Up to a maximum $10,000 buy-in to participate in a WPT™ tournament of the winner’s choice • Two tickets to the taping of the World Poker Tour® finals of the tournament The winner also has the option of receiving a cash prize of $15,515, taxes paid, in lieu of the grand prize. Past trip winners are Leon Williams of Geismar, Terry McNeal of New Orleans and Philip Freeman of Anacoco. The Merchandise Prize Pack includes: Full second-chance drawing entry requirements and prize descriptions • Quad-folding WPT™ Poker Game Table Top can be found on the Lottery’s Web site, www.louisianalottery.com/poker. • WPT™ Clock • WPT™ Tumber Set • WPT™ Ball Cap 18 Gause Food Mart - 853 Gause Blvd., Slidell Interstate Food Mart - 1833 Old Spanish Trail, Slidell op Allan’s Food Mart - 1800 Stumpf Blvd. Unit 10,Terrytown t Day & Night Convenience Store - 7600 W. Judge Perez Drive, Arabi 5 Acadian Express #3602 - 2018 Highway 182 East, Houma New Orleans Ocean Seafood & Restaurant - 8009 Downman Road, New Orleans Uptown Mart - 4839 Prytania Street, New Orleans Area River Discount Food Store - 6913 Fourth Street, Marrero Breaux Mart Supermarket - 3233 Magazine Street, New Orleans Ideal Discount Market - 2436 Ursuline Avenue, New Orleans R S Express Bait & Grocery - 845 Bayou Dularge Road, Houma Barbara’s Discount Zone - 120 Carolina Avenue, Bogalusa Brother’s Food Mart #119 - 3528 I-10 Service Road, Metairie Lakeview Mini Mart - 207 West Harrison Avenue, New Orleans New Orleans (Region 1) 1. Riverside Travel Center, Jr. Mart - 77310 Landry Drive, Maringoun Baton Rouge Pearl River 2. Racetrac Petroleum, Inc. #380, Slidell Murphy Express #8501 - 130 S. Airline Highway, Gonzales Area 3. Get & Go, Gretna Rende’s Quick Stop - 3036 Monterrey Drive, Baton Rouge 4. Super Serve #1, New Orleans Cracker Barrel #28 - 102 Lobdell Highway South, Port Allen 5. Louisiana Super Saver, New Orleans Delatte’s Country Market - 21515 Highway 22, Ponchatoula Baton Rouge (Region 2) 1. Kangaroo Express #3988, Kentwood Creole One-Stop - 4418 W. Creole Highway, Cameron Lafayette 2. Express Mini Mart, Baton Rouge Piggly Wiggly - 1305 Heather Drive, Opelousas Area 3. United Food Mart, Baton Rouge USA Food Express - 600 Moss Street, Lafayette 4. Side Stop Store, Baton Rouge 5. Express Way, Kentwood Floyd’s Grocery & Market, LLC - 4269 Highway 357, Opelousas Lafayette (Region 3) Alexandria 1. 190 Kwik Stop, Inc., DeRidder Murphy USA #5820 - 5934 Highway 167 N.,Winnfield Area 2. Tobacco Plus #5,Vinton 3. Smokers Choice, New Iberia Murphy USA #5662 - 925 E. Keyser Avenue, Natchitoches 4. Dave’s Self Service, St. Martinville 5. Delcambre Fuel Depot, Erath Alexandria (Region 4) Monroe Eastside Stop & Shop - 565 Martin Luther King Jr. Dr., Monroe Area 1. Raceway,Vidalia Farmers One Stop - 10395 Highway 134, Lake Providence 2. B-Kwik Food Mart #7,Vidalia 3. Tobacco Plus #16, Alexandria 4. Rainbow Mini Mart,Vidalia 5. Cenla Express #4401, Winnfield Shreveport Raceway - 3701 Hearne Avenue, Shreveport Area Monroe (Region 5) Country Junction - 6602 Highway 3, Benton 1. Delta Discount, Delta AJ’s Shell - 7702 Highway 509, Mansfield 2. Norsworthy’s Truck Stop, Bastrop 3. The World, Delta 4. Kilbourne Deli Mart, Kilbourne 5. The Grab Bag, Lake Providence Shreveport (Region 6) 1. Harde’ Mart #227, Junction City 2. J-Mart Auto Parts, Shreveport 3. Plain Dealing 66, Plain Dealing 4. Homer Road 66, Minden 5. Village Exxon, Shreveport Based on Sales period Sept. 6 - Nov. 1, 2007 louisianalottery.com 19 The Lottery’s annual renewal process runs Oct. 1 to Dec. 31. If your initial license was obtained after Oct. 1, your license does not expire until the end of the next calendar year. Licenses not renewed by Dec. 31 are suspended and/or terminated. Make sure you have taken the following steps to facilitate the completion of your renewal: Make sure you are current in payment of all taxes, interest and penalties to the state that are not under formal protest. Resolve any outstanding issues with the Department of Revenue, the Department of Labor and the Secretary of State. Return the appropriate “Clearance Letter” from these entities to your local Lottery office or fax to the licensing department at 225-297-2124. For more information about retailer responsibilities, visit www.louisianalottery.com/RetailersOnly. Is your Lottery retailer number hidden in this issue of the Exchange (excluding the mailing label)? If so, contact your CSR or call 1-800-256-6690 to claim your prize. PRSRT STD U.S. Postage PAID Baton Rouge, LA Permit No. 1198 P.O. Box 90008 Baton Rouge, LA 70879 TOLL-FREE PROBLEM GAMBLING HOTLINE 1-877-770-7867 The Lottery encourages anyone with a gambling problem, or friends or family of anyone with a gambling problem, to call the hotline for assistance. Responsible play is always encouraged by the Louisiana Lottery Corporation.
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